CN108846583A - The appraisal procedure and device of broadband network returns of investment - Google Patents
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Abstract
The application provides the appraisal procedure and device of a kind of broadband network returns of investment, is related to the communications field, can be improved the accuracy of the assessment result of broadband network returns of investment.This method includes：Obtain the investment data and operation data of broadband network；Wherein, investment data carries the total investment of broadband network, and operation data carries the port sum of broadband network, port accounts for rate, contracted user's number, family average monthly income ARPU, the monthly operation cost of the monthly cost of access in family and family in fact；Rate and assessment months are accounted in fact according to total investment, port sum, port, determine the monthly cost of investment in family；According to the monthly cost of investment in family, the monthly operation cost of the monthly cost of access in family and family, the monthly totle drilling cost TCO in the first family is determined；According to ARPU and the first TCO, first user's value coefficient is determined；If first user's value coefficient is greater than the first preset threshold, the first investment priority of broadband network is exported.
Description
Technical Field
The present application relates to the field of communications technologies, and in particular, to a method and an apparatus for evaluating investment benefits of a broadband network.
Background
With the development of communication technology, more and more homes use broadband services. However, the different broadband payment capabilities of different households result in different profits obtained by the operator from different households, and different broadband costs, such as broadband access costs, of different households. Therefore, it is necessary to determine whether the broadband network is worth investing based on the evaluation results of the broadband cost and the broadband profit.
Currently, two levels and three phases are usually combined to evaluate the cost and benefit of broadband networks. The two levels comprise an integral level and a project level, and the three phases comprise a planning phase, a construction phase and an operation phase. The overall level is mainly used for evaluating the whole broadband network of a designated area, and the project level is mainly used for evaluating the upgrading optimization project of the broadband network. The three stages respectively correspond to three time nodes before the construction, under construction and in operation of the broadband network.
However, the calculation methods adopted by different evaluation methods are different, and the broadband cost and the broadband profit adopted by each evaluation method often only include partial cost and partial profit, and do not consider the whole cost and the whole profit of the broadband network, and a uniform, comprehensive and accurate evaluation standard cannot be provided from the perspective of the whole cost and the whole profit, so that the accuracy of an evaluation result is poor, and further, the investment benefit evaluation work of the broadband network is adversely affected. For example, the payback period is evaluated using the pay-to-pay cost versus revenue ratio, but does not take into account the amortized cost of the broadband network. For another example, there is a large error in net investment versus using business costs of fixed networks (including voice networks and broadband networks) instead of broadband business costs.
Disclosure of Invention
The application provides an evaluation method and device for broadband network investment benefits, which comprehensively considers all costs and all profits of a broadband network, provides a uniform evaluation standard and can improve the accuracy of evaluation results of broadband network investment benefits.
In order to achieve the purpose, the technical scheme is as follows:
in a first aspect, the present application provides a method for evaluating investment benefits of a broadband network, which may include: acquiring investment data and operation data of a broadband network; the investment data carries the total investment of the broadband network, and the operation data carries the total number of ports of the broadband network, the port real occupation rate, the number of signed users, the monthly average income ARPU of each user, the monthly average access cost of each user and the monthly average operation cost of each user; determining the average investment cost of each household and each month according to the total investment, the total number of ports, the real occupation rate of the ports and the estimated number of months; determining a first household-month average total cost TCO according to the household-month average investment cost, the household-month average access cost and the household-month average operation cost; determining a first user value coefficient according to the ARPU and the first TCO; and if the first user value coefficient is larger than a first preset threshold value, outputting a first investment priority of the broadband network.
In a second aspect, the present application provides an apparatus for evaluating investment benefits of a broadband network. The apparatus may include: the device comprises an acquisition module, a processing module and an output module. The acquisition module is used for acquiring investment data and operation data of the broadband network; the investment data carries the total investment of the broadband network, and the operation data carries the total number of ports of the broadband network, the port real occupation rate, the number of signed users, the monthly average income ARPU of each user, the monthly average access cost of each user and the monthly average operation cost of each user; the processing module is used for determining the average investment cost of each household and each month according to the total investment, the total number of ports, the real occupation rate of the ports and the estimated number of months; the processing module is further used for determining a first household and month average total cost TCO according to the household and month average investment cost, the household and month average access cost and the household and month average operation cost; the processing module is further used for determining a first user value coefficient according to the ARPU and the first TCO; and the output module is used for outputting the first investment priority of the broadband network if the first user value coefficient is larger than a first preset threshold value.
In a third aspect, the present application provides an apparatus for evaluating investment benefits of a broadband network, the apparatus comprising: a processor, a transceiver, and a memory. Wherein the memory is used to store one or more programs. The one or more programs include computer executable instructions which, when executed by the processor, cause the apparatus to perform the method for assessing investment benefits of a broadband network as set forth in any one of the first aspect and its various alternative implementations.
In a fourth aspect, the present application provides a computer-readable storage medium, in which instructions are stored, and when the instructions are executed by a computer, the computer performs the method for evaluating investment benefits of a broadband network according to any one of the first aspect and various optional implementations thereof.
The method and the device for evaluating the investment benefit of the broadband network can evaluate the investment benefit of the broadband network according to the total investment carried by the investment data of the broadband network, and the total number of ports, the real occupation rate of the ports, the number of signed users, the average monthly user income ARPU, the average monthly user access cost and the average monthly user operation cost carried by the operation data, evaluating the average monthly user investment cost, the first TCO and the first user value coefficient of the broadband network, if the first user value coefficient is more than a first preset threshold value, outputting a first investment priority result, i.e. proposing 'preferential investment', comprehensively considering all the cost and all the income of the broadband network, providing a unified evaluation standard, solving the problem that the evaluation standard is not unified in the investment benefit evaluation work of the existing broadband network, and the broadband cost and the broadband profit used in the evaluation process do not comprise the problems of all the cost and all the profit, so that the accuracy of the evaluation result of the broadband network investment benefit can be improved.
Drawings
Fig. 1 is a schematic structural diagram of an evaluation system for investment benefit of a broadband network applied to the evaluation method for investment benefit of a broadband network according to an embodiment of the present application;
fig. 2 is a first flowchart illustrating a method for evaluating investment benefits of a broadband network according to an embodiment of the present application;
fig. 3 is a second flowchart of a method for evaluating investment benefits of a broadband network according to an embodiment of the present application;
fig. 4 is a third schematic flowchart of a method for evaluating investment benefits of a broadband network according to an embodiment of the present application;
fig. 5 is a fourth flowchart of a method for evaluating investment benefits of a broadband network according to an embodiment of the present application;
FIG. 6 is a schematic structural diagram of an apparatus for evaluating investment benefit of a broadband network according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of an evaluation device for investment benefit of a broadband network according to an embodiment of the present application.
Detailed Description
The method and the apparatus for evaluating investment benefit of a broadband network according to the embodiments of the present application are described in detail below with reference to the accompanying drawings.
The term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone.
The terms "first" and "second" and the like in the description and drawings of the present application are used for distinguishing different objects or for distinguishing different processes for the same object, and are not used for describing a specific order of the objects.
Furthermore, the terms "including" and "having," and any variations thereof, as referred to in the description of the present application, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements but may alternatively include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
It should be noted that in the embodiments of the present application, words such as "exemplary" or "for example" are used to indicate examples, illustrations or explanations. Any embodiment or design described herein as "exemplary" or "e.g.," is not necessarily to be construed as preferred or advantageous over other embodiments or designs. Rather, use of the word "exemplary" or "such as" is intended to present concepts related in a concrete fashion.
In the description of the present application, the meaning of "a plurality" means two or more unless otherwise specified.
The method for evaluating the investment benefit of the broadband network provided by the embodiment of the application can be applied to the evaluation system for the investment benefit of the broadband network shown in fig. 1. As shown in fig. 1, the system may include: the system comprises a broadband network, a network management system of the broadband network, an operation analysis system of the broadband network and evaluation equipment of investment benefits of the broadband network.
Broadband networks are used to provide broadband access services to public users such as homes, small commercial stores, etc., and generally include a broadband transmission network and a broadband access network. Broadband transmission networks are typically used for long-distance transmission of broadband data, such as fiber optic transmission networks. Broadband access networks are commonly used to provide access ports for subscribers, such as Optical Network Units (ONUs) that provide fiber to the subscriber. In practical applications, a user may access a broadband network through a terminal, such as a smart phone, a computer, a Personal Digital Assistant (PDA), a laptop computer, a wireless modem card, a Set Top Box (STB) or the like, in a wired or wireless manner.
The network management system of the broadband network is used for daily management and maintenance of the broadband network, and can provide investment data such as total port number of the broadband network, total investment and the like. The operation analysis system of the broadband network is used for daily business of the broadband network, for example, daily activities such as opening or canceling user accounts, charging, supporting advertising and marketing of broadband services of operators and the like can provide operation data such as port real occupation rate, the number of signed users, average monthly income of users ARPU, average monthly access cost of users and average monthly operation cost of users.
The evaluation device of the broadband network investment benefit is used for comprehensively considering all the cost and all the income of the broadband network according to the investment data provided by the network management system of the broadband network and the operation data provided by the operation analysis system of the broadband network, adopting a unified standard to evaluate the broadband network investment benefit and outputting a referable investment suggestion. For example, if the profitability potential of the broadband network is great, a recommendation of "priority investment" may be given. For another example, if the profitability potential of the broadband network is small, and may even be at a loss, a recommendation may be given to "invest cautiously" or "forbid.
In practical applications, the evaluation apparatus for investment benefit of broadband network may be a network device or a combination of network devices that execute the evaluation method for investment benefit of broadband network provided in the embodiments of the present application. For example, the system may be a server with powerful computing power, a mainframe computer, or a distributed computing system consisting of a scheduling server and a plurality of minicomputers. The evaluation device of the broadband network investment benefit can also be a software system installed in the network equipment, and can also be a processing device consisting of software and hardware.
It should be noted that the method for evaluating investment benefits of a broadband network provided in the embodiment of the present application is not only suitable for evaluating investment benefits of an existing broadband network, but also suitable for evaluating investment benefits of a broadband network which is in a planning stage and is not actually deployed, and is also suitable for evaluating investment benefits of an upgrade optimization scheme of an existing broadband network.
The embodiment of the application provides an evaluation method of broadband network investment benefit, which is applied to an evaluation device of broadband network investment benefit shown in fig. 1. As shown in fig. 2, the method may include S201-S205:
s201, acquiring investment data and operation data of the broadband network.
The investment data carries the total investment of the broadband network, and the operation data carries the total number of ports of the broadband network, the port occupation rate, the number of signed users, the monthly average income ARPU of the users, the monthly average access cost of the users and the monthly average operation cost of the users.
The total investment amount refers to the total investment amount of a data network and a transmission network in the broadband network, and can include purchase and installation costs of network equipment, power supply equipment and monitoring equipment required for deploying the data network and the transmission network, and the apportionment value of the total amount of local building civil engineering cost in an evaluation period. For example, the investment data may be investment data taken from project management System PMS 3.0. Wherein the evaluation period can be determined according to the update period of the broadband network. In practical application, the total investment amount may be a numerical value determined comprehensively according to contract information signed by an operator and a supplier, and factors such as a swelling rate and depreciation are considered, and details are not repeated in the embodiment of the present application.
The total number of ports refers to the number of access points providing broadband access service to the user. Such as the number of fibers that are in the home.
The number of the subscription users refers to the number of the users having opened the broadband service. The port real occupation rate is the ratio of the number of ports actually occupied by the user to the total number of the ports. In practical application, for public users such as homes, only one port is usually required to be opened by one user. Therefore, the port occupation rate may be replaced by a ratio of the number of subscribed users to the total number of ports.
Monthly per-user revenue ARPU refers to the monthly expenditure of each user on the broadband service. For example, the subscriber a is a three-year contracted subscriber of the broadband network, and the corresponding expenditure is 5400 yuan, and the ARPU of the subscriber is 5400/(12 × 3) ═ 150 yuan. For example, if the evaluation period is a part of the subscription period, a corresponding conversion operation is required according to the ratio of the evaluation period to the subscription period. For example, the subscription period of the user a is from 2018 to 2021 month 1. The contract period of the user B is between 7 months in 2017 and 7 months in 2019, and the corresponding expenditure is 4800 yuan. The evaluation period is from 2018, 1 month to 2018, 12 months, the total expenditure of the user a and the user B in the evaluation period is (5400/3) + (4800/2) ═ 4200 yuan, and the ARPU ═ 4200/(12 × 2) ═ 175 yuan.
The monthly average access cost of each user refers to the cost paid by an operator for accessing the user into the network, and can include material cost and installation labor cost of a rubber-insulated cable, a terminal and the like for home-entry construction.
The monthly mean operating cost of the user refers to the sum of the marketing cost, the operation and maintenance cost, the inter-network settlement cost, the operation and maintenance staff wages, the business cost, other management cost, the financial cost and other costs of the broadband network, and is a numerical value after the monthly number and the user number in the evaluation period are allocated.
Illustratively, the total number of ports and the port occupation rate, the number of signed users, the average monthly income ARPU of the users, the average monthly access cost of the users and the average monthly operation cost of the users can be taken from the operation analysis system.
It should be noted that the total investment, the total number of ports, the port occupation rate, the number of signed users, the average monthly income ARPU of the users, the average monthly access cost of the users, and the average monthly operation cost of the users related to the embodiments of the present application may be statistical data of the existing broadband network, or may be estimated values made on an upgrade optimization scheme of a newly-built broadband network or the existing broadband network according to the statistical data of the existing broadband network. For example, if the broadband network to be evaluated is an existing network, the total number of ports may be the total number of ports that have been actually deployed in the existing broadband network. For another example, if the broadband network to be evaluated is a planned network, the total number of ports may be the planned total number of ports. For another example, if the broadband network to be evaluated is an upgrade optimization scheme of the existing broadband network, the total number of ports may be the sum of the total number of ports actually deployed in the existing broadband network and the total number of ports newly added in the upgrade optimization scheme of the existing broadband network.
S202, determining the average investment cost of each household and each month according to the total investment, the total number of ports, the real occupation rate of the ports and the estimated number of months.
Illustratively, the step S202 of determining the monthly average investment cost of the household according to the total investment, the total number of ports, the actual occupation rate of the ports and the estimated number of months may include the following steps:
calculating the average investment cost per month according to the following formula:
the household-month investment cost is the total investment/(total number of ports/actual occupation rate of ports) and the number of months is estimated.
Among them, the reason for considering the real occupation rate of the ports is: while deploying all ports requires investment and some ports are idle, the investment is recovered by the revenue gained by the real estate port.
S203, determining the first household and month average total cost TCO according to the household and month average investment cost, the household and month average access cost and the household and month average operation cost.
Exemplarily, the S203 determines the first household-month average total cost TCO according to the household-month average investment cost, the household-month average access cost, and the household-month average operation cost, and may include the following steps:
the first TCO is calculated according to the following formula:
the first TCO is the household and month average investment cost + household and month average access cost + household and month average operation cost.
It should be noted that, compared with the prior art that only part of the cost of the broadband network is considered, the first TCO comprehensively considers the monthly investment cost of the broadband network, monthly access cost of the user, and monthly operation cost of the user, that is, the first TCO considers the total cost of the broadband network. Therefore, the cost calculation method provided by the embodiment of the application is more accurate.
S204, determining a first user value coefficient according to the ARPU and the first TCO.
Illustratively, determining the first user value coefficient from the ARPU and the first TCO at S204 may include:
calculating a first user value coefficient according to the following formula:
the first user value factor ARPU/first TCO.
And S205, if the first user value coefficient is larger than a first preset threshold value, outputting a first investment priority of the broadband network.
The first preset threshold value can be set according to actual conditions. For example, the first preset threshold may be set to 1, or the first preset threshold may be set to a value greater than 1, for example, 1.2. In the case of considering the total cost, the first user value coefficient is greater than the first preset threshold value, which indicates that the broadband network has great profit capacity, and the "preferential investment" may be considered.
Optionally, in the case that the monthly mean operating cost of the user only considers the monthly mean marketing cost of the user, in conjunction with fig. 2, as shown in fig. 3 (S201 to S203 are not shown in the figure), after performing S204 to determine the first user value coefficient according to the ARPU and the first TCO, the method may further include S301 to S303:
s301, if the first user value coefficient is smaller than a first preset threshold, calculating a second TCO according to the following formula:
and the second TCO is the household-month average investment cost + household-month average access cost + household-month average marketing cost.
S302, calculating a second user value coefficient according to the following formula:
the second user value factor ARPU/second TCO.
And S303, if the second user value coefficient is larger than a second preset threshold value, outputting a second investment priority of the broadband network.
The setting method of the second preset threshold is similar to that of the first preset threshold, and the embodiment of the present application is not described again.
In the case of only considering the marketing cost of the broadband network, the obtained second value coefficient does not consider the operation and maintenance cost, the inter-network settlement cost, the labor cost of operation and maintenance personnel, the business fee, other management cost and financial cost except the marketing cost of the broadband network. Thus, the second user value coefficient can only be used to evaluate the broadband network's ability to recover its investment costs, user access costs and marketing costs. Accordingly, the second investment priority is lower than the first investment priority, indicating that the profitability of the broadband network is general, so the investment recommendation is "investable".
Alternatively, in conjunction with fig. 3, as shown in fig. 4 (S201 to S203 and S301 are not shown in the figure), after performing S302 to calculate the second user value coefficient according to the following formula, the method may further include S401 to S403:
s401, if the second user value coefficient is smaller than a second preset threshold, calculating a third TCO according to the following formula:
the third TCO is household and month average investment cost + household and month average access cost.
S402, calculating a third user value coefficient according to the following formula:
the third user value factor ARPU/third TCO.
And S403, if the third user value coefficient is larger than a third preset threshold value, outputting a third investment priority of the broadband network.
The setting method of the third preset threshold is similar to that of the first preset threshold, and the embodiment of the present application is not described again.
And under the condition of not considering the monthly average business cost of the user, the obtained third valence coefficient can be only used for evaluating the recovery capacity of the broadband network on the investment cost and the user access cost of the broadband network. Thus, the third investment priority is lower than the second investment priority, indicating that the profitability of the broadband network is poor, so the investment recommendation is a "conservative investment".
Alternatively, in conjunction with fig. 4, as shown in fig. 5 (S201 to S203, S301, and S401 are not shown in the figure), after performing S402 to calculate the third user value coefficient according to the following formula, the method may further include S501 to S504:
s501, if the third user value coefficient is smaller than a third preset threshold, calculating a fourth TCO according to the following formula:
fourth TCO is the household and monthly investment cost.
S502, calculating a fourth user value coefficient according to the following formula:
the fourth user value factor ARPU/fourth TCO.
And S503, if the fourth user value coefficient is larger than a fourth preset threshold value, outputting a fourth investment priority of the broadband network.
The setting method of the fourth preset threshold is similar to that of the first preset threshold, and the embodiment of the present application is not described again.
And under the condition of only considering the monthly average investment cost, the obtained fourth value coefficient is greater than a fourth preset threshold value, and the broadband network only has the recovery capacity for the network investment part. Thus, the fourth investment priority is lower than the third investment priority, indicating that the profitability of the broadband network is in good apprehension, likely at a loss, so the investment is suggested as "limiting investment".
And S504, if the fourth user value coefficient is smaller than a fourth preset threshold value, outputting a fifth investment priority of the broadband network.
And if the fourth user value coefficient is smaller than a fourth preset threshold value, the broadband network has no recovery capacity for the most basic broadband network investment cost. Thus, the fifth investment priority is lower than the fourth investment priority, indicating that the broadband network has no profitability and will lose, so the investment recommendation is "no investment".
The method for evaluating the investment benefits of the broadband network provided by the embodiment of the application can evaluate the monthly average investment cost of users, the first TCO and the first user value coefficient of the broadband network according to the total investment carried by the investment data of the broadband network, the total number of ports, the port occupation rate, the number of signed users, the monthly average income ARPU of users, the monthly average access cost of users and the monthly average operation cost of users carried by the operation data, and if the first user value coefficient is greater than a first preset threshold value, a first investment priority result is output, namely 'preferential investment' is suggested, the whole cost and the whole income of the broadband network are comprehensively considered in the evaluation process, a unified evaluation standard is provided, the problems that the evaluation standard in the investment benefit evaluation work of the existing broadband network is not unified, and the broadband cost and the broadband income used in the evaluation process do not include the whole cost and the whole income are solved, the accuracy of the evaluation result of the investment benefit of the broadband network can be improved.
The present application embodiment may perform division of functional modules or functional units on the evaluation apparatus or device capable of performing the broadband network investment benefit of the above method example, for example, each functional module or functional unit may be divided corresponding to each function, or two or more functions may be integrated into one processing module. The integrated module may be implemented in a form of hardware, or may be implemented in a form of a software functional module or a functional unit. The division of the modules or units in the embodiment of the present application is schematic, and is only a logic function division, and there may be another division manner in actual implementation.
Fig. 6 shows a schematic diagram of a possible structure of the above evaluation device for investment benefit of broadband network. The apparatus may include: a processing module 601, an output module 602, and a storage module 603.
The processing module 601 is configured to obtain investment data and operation data of a broadband network; the investment data carries the total investment of the broadband network, and the operation data carries the total number of ports of the broadband network, the port real occupation rate, the number of signed users, the monthly average income ARPU of each user, the monthly average access cost of each user and the monthly average operation cost of each user;
the processing module 601 is configured to determine the average household-month investment cost according to the total investment, the total port count, the port occupation rate and the estimated month count;
the processing module 601 is further configured to determine a first household-month average total cost TCO according to the household-month average investment cost, the household-month average access cost, and the household-month average operation cost;
the processing module 601 is further configured to determine a first user value coefficient according to the ARPU and the first TCO;
an output module 602, configured to output a first investment priority of the broadband network if the first user value coefficient is greater than a first preset threshold;
a storage module 603 for storing instructions and data.
Optionally, the processing module 601 is further configured to calculate the user-month average investment cost according to the following formula:
the average household and month investment cost is the total investment/(total number of ports and actual occupation rate of ports) and the number of months is evaluated;
the processing module 601 is further configured to calculate the first TCO according to the following formula:
the first TCO is the household and month average investment cost, the household and month average access cost and the household and month average operation cost;
the processing module 601 is further configured to calculate the first user value coefficient according to the following formula:
the first user value factor ARPU/first TCO.
Optionally, the user-month average operating cost may include a user-month average marketing cost. Correspondingly, the processing module 601 is further configured to calculate the second TCO according to the following formula if the first user value coefficient is smaller than the first preset threshold:
the second TCO is the household-month average investment cost, the household-month average access cost and the household-month average marketing cost;
the processing module 601 is further configured to calculate a second user value coefficient according to the following formula:
the second user value factor is ARPU/second TCO;
the output module 602 is further configured to output a second investment priority of the broadband network if the second user value coefficient is greater than a second preset threshold; wherein the second investment priority is lower than the first investment priority.
Optionally, the processing module 601 is further configured to calculate the third TCO according to the following formula if the second user value coefficient is smaller than the second preset threshold:
the third TCO is the household-month average investment cost plus the household-month average access cost;
the processing module 601 is further configured to calculate a third user value coefficient according to the following formula:
the third user value coefficient is ARPU/third TCO;
the output module 602 is further configured to output a third investment priority of the broadband network if the third user value coefficient is greater than a third preset threshold; wherein the third investment priority is lower than the second investment priority.
Optionally, the processing module 601 is further configured to, if the third user value coefficient is smaller than a third preset threshold, calculate a fourth TCO according to the following formula:
the fourth TCO is the household-monthly investment cost;
the processing module 601 is further configured to calculate a fourth user value coefficient according to the following formula:
the fourth user value factor is ARPU/fourth TCO;
the output module 602 is further configured to output a fourth investment priority of the broadband network if the fourth user value coefficient is greater than a fourth preset threshold; wherein the fourth investment priority is lower than the third investment priority;
the output module 602 is further configured to output a fifth investment priority of the broadband network if the fourth user value coefficient is smaller than a fourth preset threshold; wherein the fifth investment priority is lower than the fourth investment priority.
The evaluation device for the investment benefits of the broadband network provided by the embodiment of the application can evaluate the monthly average investment cost of users, the first TCO and the first user value coefficient of the broadband network according to the total investment carried by the investment data of the broadband network, the total number of ports, the port occupation rate, the number of signed users, the monthly average income ARPU of users, the monthly average access cost of users and the monthly average operation cost of users carried by the operation data, and if the first user value coefficient is greater than a first preset threshold value, a first investment priority result is output, namely 'preferential investment' is suggested, the whole cost and the whole income of the broadband network are comprehensively considered in the evaluation process, a unified evaluation standard is provided, the problems that the evaluation standard in the investment benefit evaluation work of the existing broadband network is not unified, and the broadband cost and the broadband income used in the evaluation process do not include the whole cost and the whole income are solved, the accuracy of the evaluation result of the investment benefit of the broadband network can be improved.
Fig. 7 shows a schematic diagram of a possible structure of the above evaluation device for investment benefit of broadband network. The apparatus comprises: a processing unit 701 and a communication unit 702. The processing unit 701 is configured to control and manage the actions of the apparatus, for example, to perform the steps performed by the storage module 603, the processing module 601, and/or other processes for performing the techniques described herein. The communication unit 702 is configured to support communication between the apparatus and other network entities, for example, perform the steps performed by the output module 602. The device may further comprise a memory unit 703 and a bus 704, the memory unit 703 being adapted to store program codes and data of the device.
The processing unit 701 may be a processor or a controller in the device, which may implement or execute various exemplary logical blocks, modules, and circuits described in connection with the disclosure. The processor or controller may be a central processing unit, general purpose processor, digital signal processor, application specific integrated circuit, field programmable gate array or other programmable logic device, transistor logic device, hardware component, or any combination thereof. Which may implement or perform the various illustrative logical blocks, modules, and circuits described in connection with the disclosure. The processor may also be a combination of computing functions, e.g., comprising one or more microprocessors, DSPs, and microprocessors, among others.
The communication unit 702 may be a transceiver, a transceiving circuit or a communication interface, etc. in the device.
The storage unit 703 may be a memory or the like in the device, which may include a volatile memory, such as a random access memory; the memory may also include non-volatile memory, such as read-only memory, flash memory, a hard disk, or a solid state disk; the memory may also comprise a combination of memories of the kind described above.
The bus 704 may be an Extended Industry Standard Architecture (EISA) bus or the like. The bus 704 may be divided into an address bus, a data bus, a control bus, and the like. For ease of illustration, only one thick line is shown in FIG. 7, but this is not intended to represent only one bus or type of bus.
Through the above description of the embodiments, it is clear to those skilled in the art that, for convenience and simplicity of description, the foregoing division of the functional modules is merely used as an example, and in practical applications, the above function distribution may be completed by different functional modules according to needs, that is, the internal structure of the device may be divided into different functional modules to complete all or part of the above described functions. For the specific working processes of the system, the apparatus and the unit described above, reference may be made to the corresponding processes in the foregoing method embodiments, and details are not described here again.
The embodiment of the present application further provides a computer-readable storage medium, where instructions are stored in the computer-readable storage medium, and when the instructions are executed by a computer, the computer may perform each step in the method flow shown in the foregoing method embodiment.
The computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a Read-Only Memory (ROM), an Erasable Programmable Read-Only Memory (EPROM), a register, a hard disk, an optical fiber, a portable Compact Disc Read-Only Memory (CD-ROM), an optical storage device, a magnetic storage device, any suitable combination of the above, or any other form of computer readable storage medium known in the art. An exemplary storage medium is coupled to the processor such the processor can read information from, and write information to, the storage medium. Of course, the storage medium may also be integral to the processor. The processor and the storage medium may reside in an Application Specific Integrated Circuit (ASIC). In embodiments of the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The above description is only an embodiment of the present application, but the scope of the present application is not limited thereto, and any changes or substitutions within the technical scope of the present disclosure should be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. A method for evaluating investment benefits of a broadband network is characterized by comprising the following steps:
acquiring investment data and operation data of a broadband network; the investment data carries the total investment of the broadband network, and the operation data carries the total number of ports of the broadband network, the real occupation rate of the ports, the number of signed users, the average monthly income ARPU of the users, the average monthly access cost of the users and the average monthly operation cost of the users;
determining the average investment cost of each household and each month according to the total investment amount, the total number of the ports, the real occupation rate of the ports and the estimated number of months;
determining a first household monthly average total cost TCO according to the household monthly average investment cost, the household monthly average access cost and the household monthly average operation cost;
determining a first user value coefficient according to the ARPU and the first TCO;
and if the first user value coefficient is larger than a first preset threshold value, outputting a first investment priority of the broadband network.
2. The method of claim 1, wherein determining the household-monthly investment cost based on the total investment, the total number of ports, the port real estate, and the estimated number of months comprises:
calculating the monthly average investment cost of the households according to the following formula:
the household-month investment cost is the total investment/(the total number of ports the actual port occupancy rate) the estimated number of months;
determining a first household monthly average total cost TCO according to the household monthly average investment cost, the household monthly average access cost and the household monthly average operation cost, wherein the method comprises the following steps:
calculating the first TCO according to the following formula:
the first TCO is the household monthly average investment cost + the household monthly average access cost + the household monthly average operation cost;
determining a first user value coefficient from the ARPU and the first TCO, comprising:
calculating the first user value coefficient according to the following formula:
the first user value coefficient is the ARPU/the first TCO.
3. The method of claim 2, wherein the user-month average operating cost comprises a user-month average marketing cost;
after said determining a first user value coefficient from said ARPU and said first TCO, the method further comprises:
if the first user value coefficient is smaller than the first preset threshold, calculating a second TCO according to the following formula:
the second TCO is the household and month average investment cost + the household and month average access cost + the household and month average marketing cost;
calculating the second user value coefficient according to the following formula:
the second user value coefficient is the ARPU/the second TCO;
if the second user value coefficient is larger than a second preset threshold value, outputting a second investment priority of the broadband network; wherein the second investment priority is lower than the first investment priority.
4. The method of claim 3, wherein after said calculating the second user value coefficient according to the following formula, the method further comprises:
if the second user value coefficient is smaller than the second preset threshold, calculating a third TCO according to the following formula:
the third TCO is the household and month average investment cost plus the household and month average access cost;
calculating the third user value coefficient according to the following formula:
the third user value coefficient is the ARPU/the third TCO;
if the third user value coefficient is larger than a third preset threshold value, outputting a third investment priority of the broadband network; wherein the third investment priority is lower than the second investment priority.
5. The method of claim 4, wherein after said calculating the third user value coefficient according to the following formula, the method further comprises:
if the third user value coefficient is smaller than the third preset threshold, calculating a fourth TCO according to the following formula:
the fourth TCO is the household-monthly investment cost;
calculating the fourth user value coefficient according to the following formula:
the fourth user value coefficient is the ARPU/the fourth TCO;
if the fourth user value coefficient is larger than a fourth preset threshold value, outputting a fourth investment priority of the broadband network; wherein the fourth investment priority is lower than the third investment priority;
or,
if the fourth user value coefficient is smaller than the fourth preset threshold, outputting a fifth investment priority of the broadband network; wherein the fifth investment priority is lower than the fourth investment priority.
6. An evaluation device for investment benefit of broadband network, comprising: the device comprises an acquisition module, a processing module and an output module; wherein,
the acquisition module is used for acquiring investment data and operation data of the broadband network; the investment data carries the total investment of the broadband network, and the operation data carries the total number of ports of the broadband network, the real occupation rate of the ports, the number of signed users, the average monthly income ARPU of the users, the average monthly access cost of the users and the average monthly operation cost of the users;
the processing module is used for determining the average investment cost of each household per month according to the total investment, the total number of the ports, the real occupation rate of the ports and the estimated number of months;
the processing module is further used for determining a first household and month average total cost TCO according to the household and month average investment cost, the household and month average access cost and the household and month average operation cost;
the processing module is further configured to determine a first user value coefficient according to the ARPU and the first TCO;
the output module is configured to output a first investment priority of the broadband network if the first user value coefficient is greater than a first preset threshold.
7. The apparatus of claim 6,
the processing module is further configured to calculate the monthly average investment cost of the user according to the following formula:
the household-month investment cost is the total investment/(the total number of ports the actual port occupancy rate) the estimated number of months;
the processing module is further configured to calculate the first TCO according to the following formula:
the first TCO is the household monthly average investment cost + the household monthly average access cost + the household monthly average operation cost;
the processing module is further configured to calculate the first user value coefficient according to the following formula:
the first user value coefficient is the ARPU/the first TCO.
8. The apparatus of claim 7, wherein the household-monthly mean operating cost comprises a household-monthly mean marketing cost;
the processing module is further configured to calculate a second TCO according to the following formula if the first user value coefficient is smaller than the first preset threshold:
the second TCO is the household and month average investment cost + the household and month average access cost + the household and month average marketing cost;
the processing module is further configured to calculate the second user value coefficient according to the following formula:
the second user value coefficient is the ARPU/the second TCO;
the output module is further configured to output a second investment priority of the broadband network if the second user value coefficient is greater than a second preset threshold; wherein the second investment priority is lower than the first investment priority.
9. The apparatus of claim 8,
the processing module is further configured to calculate a third TCO according to the following formula if the second user value coefficient is smaller than the second preset threshold:
the third TCO is the household and month average investment cost plus the household and month average access cost;
the processing module is further configured to calculate the third user value coefficient according to the following formula:
the third user value coefficient is the ARPU/the third TCO;
the output module is further configured to output a third investment priority of the broadband network if the third user value coefficient is greater than a third preset threshold; wherein the third investment priority is lower than the second investment priority.
10. The apparatus of claim 9,
the processing module is further configured to, if the third user value coefficient is smaller than the third preset threshold, calculate a fourth TCO according to the following formula:
the fourth TCO is the household-monthly investment cost;
the processing module is further configured to calculate the fourth user value coefficient according to the following formula:
the fourth user value coefficient is the ARPU/the fourth TCO;
the output module is further configured to output a fourth investment priority of the broadband network if the fourth user value coefficient is greater than a fourth preset threshold; wherein the fourth investment priority is lower than the third investment priority;
the output module is further configured to output a fifth investment priority of the broadband network if the fourth user value coefficient is smaller than the fourth preset threshold; wherein the fifth investment priority is lower than the fourth investment priority.
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