CN113626725A - User growth class-based platform operation value evaluation method, device and equipment - Google Patents
User growth class-based platform operation value evaluation method, device and equipment Download PDFInfo
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Abstract
The invention relates to a method, a device and equipment for evaluating platform operation value based on user growth class, wherein the method comprises the steps of obtaining operation activity parameters, user parameters and enterprise parameters of a platform; processing and analyzing the operation activity parameters, the user parameters and the enterprise parameters to obtain a user value and an operation activity cost value; performing difference processing according to the user value and the operation activity cost value to obtain an operation activity net current value of the platform; if the net present value of the operation activity is larger than the threshold value, the platform project is worth investing. The platform operation value evaluation method combines the operation activity cost and the value of a newly added user for evaluation, the obtained net current value of the operation activity fully considers the uncontrollable factors of the user and the time value attribute of the currency, the net current value of the operation activity provides more accurate data and judgment basis for judging whether the platform is worth investing or not, and the problem that the data obtained by calculating the value of the user growth type operation activity in the existing operation investment is inaccurate is solved.
Description
Technical Field
The invention relates to the technical field of data analysis, in particular to a method, a device and equipment for evaluating platform operation value based on user growth class.
Background
The user growth is an important target of social platform operation, and the analysis and research of the user growth operation activities can make the operation investment more accurate and more targeted.
There is no unified standard method and tool for value calculation for user growth class operational activities. Due to uncertainty of user behaviors and different conversion modes of enterprises in different social fields, great difficulty is brought to evaluation of user values, and values of operation activities of growth classes are difficult to calculate. At present, most enterprises only consider indexes such as user growth and monthly active users brought by single activity finally when facing operation activities of user growth type, and do not couple the indexes with value calculation.
Disclosure of Invention
The embodiment of the invention provides a method, a device and equipment for evaluating platform operation value based on a user growth class, which are used for solving the technical problem that data obtained by calculating the value of operation activities of the user growth class in the existing operation investment is inaccurate.
In order to achieve the above object, the embodiments of the present invention provide the following technical solutions:
a platform operation value evaluation method based on user growth classes comprises the following steps:
acquiring operation activity parameters, user parameters and enterprise parameters of a platform;
processing and analyzing the operation activity parameters, the user parameters and the enterprise parameters to obtain user value values and operation activity cost values;
performing difference processing according to the user value and the operation activity cost value to obtain an operation activity net current value of the platform;
and if the net present value of the operation activities is larger than a threshold value, the platform project is worth investing.
Preferably, the step of processing and analyzing the operation activity parameters, the user parameters and the enterprise parameters to obtain a user value and an operation activity cost value includes:
combining the user parameters and the enterprise parameters with the operation activity parameters, and calculating by a first present value conversion calculation formula to obtain a user value;
and calculating the operation activity parameters through a second present value conversion calculation formula to obtain an operation activity cost value.
Preferably, the first present value conversion calculation formula is: u ═ ARPU × (P/a, 1-MAU/q, t) × (P/a, i, at), where U is the user value of the platform, ARPU is the average contribution value per user in the platform operation period t, q is the monthly new user of the platform, MAU is the monthly active user of the platform, i is the return rate of the enterprise investment, (P/a, 1-MAU/q, t) is the retention rate of the contribution current value coefficient of the platform retained user in the period t, (P/a, i, at) is the discount value coefficient increased by the platform sustained user, P/a is the annual fund current value coefficient increased by the platform sustained user, at is the platform operation duration, and t is the platform operation period of the platform.
Preferably, the second present value conversion calculation formula is: y ═ TC + (VC + CAC × q) (P/a, i, t)),
in the formula, Y is the operation activity cost value of the platform, TC is the sum of the human cost and the newly added machine cost which are required to be invested in the platform operation activity, VC is the sum of the human cost and the machine cost which are required to be maintained in the activity duration at of the platform operation activity, q is the newly added user of the platform every month, CAC is the cost of the user obtained by the platform, (P/A, i, t) is the annual fund current value coefficient of the platform in the period t, and t is the platform operation period of the platform.
Preferably, the operation activity parameters include the number of users acquired per day of platform operation, the operating duration of the platform, the platform operation period of the platform, the sum of the human cost and the new machine cost required to be invested in the platform operation activity, and the sum of the human cost and the machine cost required to be maintained in the activity duration at of the platform operation activity.
Preferably, the user parameters include a cost of the platform for obtaining the user, a contribution value of the user, and a retention rate of a contribution present value coefficient of the user.
Preferably, the enterprise parameters include enterprise return on investment and enterprise business recovery period.
The invention also provides a platform operation value evaluation device based on the user growth class, which comprises a parameter acquisition module, a parameter processing module, a calculation module and a judgment module;
the parameter acquisition module is used for acquiring operation activity parameters, user parameters and enterprise parameters of the platform;
the parameter processing module is used for processing and analyzing the operation activity parameters, the user parameters and the enterprise parameters to obtain user value values and operation activity cost values;
the computing module is used for carrying out difference processing according to the user value and the operation activity cost value to obtain an operation activity net current value of the platform;
and the judging module is used for making the platform project worth investing according to the fact that the net present value of the operation activity is greater than a threshold value.
Preferably, the parameter processing module comprises a value calculation submodule and a cost calculation submodule;
the value calculation submodule is used for combining the user parameters and the enterprise parameters with the operation activity parameters and calculating a user value through a first present value conversion calculation formula;
the cost calculation submodule is used for calculating the operation activity parameters through a second present value conversion calculation formula to obtain an operation activity cost value;
the first present value conversion calculation formula is: u ═ ARPU × (P/a, 1-MAU/q, t) × (P/a, i, at), and the second present value conversion calculation formula is: y ═ TC + (VC + CAC × q) × (P/a, i, t)); wherein, U is the value of the platform user, ARPU is the average contribution value of each user in the platform operation period t, q is the monthly new user of the platform, MAU is the monthly active user of the platform, i is the return rate of the enterprise investment, (P/A, 1-MAU/q, t) is the retention rate of the contribution current value coefficient of the platform retained user in the period t, (P/A, i, at) is the discount value coefficient of the platform continuous user, P/A is the annual fund current value coefficient of the platform continuous user, at is the platform operation time length, t is the platform operation period of the platform, Y is the operation activity cost value of the platform, TC is the sum of the human cost and the new machine cost which need to be invested in the platform operation activity and VC is the sum of the human cost and the machine cost which need to be maintained in the activity time length at, CAC is the cost of the platform acquisition user, (P/A, i, t) is the annual dollar value coefficient of the platform in the period t.
The invention also provides a user growth class-based platform operation value evaluation device, which comprises a processor and a memory;
the memory is used for storing program codes and transmitting the program codes to the processor;
the processor is used for executing the platform operation value evaluation method based on the user growth class according to the instructions in the program codes.
According to the technical scheme, the embodiment of the invention has the following advantages: the method comprises the steps of obtaining operation activity parameters, user parameters and enterprise parameters of a platform; processing and analyzing the operation activity parameters, the user parameters and the enterprise parameters to obtain a user value and an operation activity cost value; performing difference processing according to the user value and the operation activity cost value to obtain an operation activity net current value of the platform; if the net present value of the operation activity is larger than the threshold value, the platform project is worth investing. The platform operation value evaluation method based on the user growth class obtains a user value and an operation activity cost value by obtaining operation activity parameters, user parameters and enterprise parameters of a platform through calculation, so that an operation activity net current value used for evaluating whether the platform is worth investment judgment basis is obtained.
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In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without inventive exercise.
Fig. 1 is a flowchart illustrating steps of a method for evaluating a platform operation value based on a user growth class according to an embodiment of the present invention;
FIG. 2 is a schematic diagram illustrating a change of user value with time in a platform operation value evaluation method based on user growth classes according to an embodiment of the present invention;
fig. 3 is a schematic diagram of active user retention of the user growth class-based platform operation value evaluation method according to the embodiment of the present invention;
fig. 4 is a user value diagram of continuously increasing users in the platform operation value evaluation method based on user growth classes according to the embodiment of the present invention;
fig. 5 is a block diagram of a platform operation value evaluation apparatus based on user growth classes according to an embodiment of the present invention.
Detailed Description
In order to make the objects, features and advantages of the present invention more obvious and understandable, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention, and it is obvious that the embodiments described below are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The embodiment of the application provides a method, a device and equipment for evaluating platform operation value based on a user growth class, which are used for solving the technical problem that data obtained by calculating the value of operation activities of the user growth class in the existing operation investment is inaccurate.
The first embodiment is as follows:
fig. 1 is a flowchart illustrating steps of a method for evaluating a platform operation value based on a user growth class according to an embodiment of the present invention.
As shown in fig. 1, an embodiment of the present invention provides a method for evaluating a platform operation value based on a user growth class, including the following steps:
s1, obtaining operation activity parameters, user parameters and enterprise parameters of a platform.
It should be noted that the platform may refer to a platform of the project to be investment evaluated, and the operation activity parameters mainly include the number of users acquired per day in the platform operation, the platform operation duration, the platform operation period of the platform, the sum of the human cost and the new machine cost that the platform operation activity needs to be invested, and the sum of the human cost and the machine cost that the platform operation activity needs to be maintained within the activity duration at. The user parameters comprise the cost of the platform for obtaining the user, the contribution value of the user and the retention rate of the user contribution present value coefficient. The enterprise parameters comprise enterprise investment return rate and enterprise operation recovery period. In this embodiment, the operation activity parameter may be a parameter of a past operation activity of the platform, or may be a parameter predicting an operation activity to be performed in the future.
In the embodiment of the invention, the user parameters are mainly user source channels in the platform to group users, and the grouped users are processed by adopting data analysis, so that the cost of the users, the contribution value of the users and the retention rate of the contribution present value coefficient of the users are obtained by the platform.
It should be noted that the user parameters mainly include grouping users according to user source channels in the platform, and obtaining unit cost (obtained user input/total number of newly added users in the channel) of the obtained users in the corresponding source channels, contribution values of the users (total contribution amount/number of newly added users in the channel), and retention rates of user contribution current value coefficients (eliminating user monthly retention rate of first login after platform registration) according to the users in different source channels.
And S2, processing and analyzing the operation activity parameters, the user parameters and the enterprise parameters to obtain a user value and an operation activity cost value.
It should be noted that, in step S2, the user value and the operation activity cost value are calculated according to the parameter data obtained in step S1. And the calculated user value and the operation activity cost value provide evaluation basis for evaluating whether the platform is worth investment.
And S3, carrying out difference processing according to the user value and the operation activity cost value to obtain the operation activity net current value of the platform.
And S4, if the net present value of the operation activities is greater than a threshold value, the platform project is worth investing.
It should be noted that, in step S3, the operation activity cost value is subtracted from the user value to obtain an operation activity net present value, and whether the project of the platform is worth investing is determined according to the operation activity net present value. In this embodiment, the method for evaluating the platform operation value based on the user growth class mainly judges that the platform of the assessment project to be invested is worth investing according to the fact that the net present value of the operation activities of the platform of the assessment project to be invested is greater than a threshold value. Wherein the threshold value may be 0.
The invention provides a platform operation value evaluation method based on user growth classes, which comprises the steps of obtaining operation activity parameters, user parameters and enterprise parameters of a platform; processing and analyzing the operation activity parameters, the user parameters and the enterprise parameters to obtain a user value and an operation activity cost value; performing difference processing according to the user value and the operation activity cost value to obtain an operation activity net current value of the platform; if the net present value of the operation activity is larger than the threshold value, the platform project is worth investing. The platform operation value evaluation method based on the user growth class obtains a user value and an operation activity cost value by obtaining operation activity parameters, user parameters and enterprise parameters of a platform through calculation, so that an operation activity net current value used for evaluating whether the platform is worth investment judgment basis is obtained.
In an embodiment of the present invention, the step of processing and analyzing the operation activity parameters, the user parameters and the enterprise parameters to obtain the user value and the operation activity cost value includes:
combining the user parameters and the enterprise parameters with the operation activity parameters, and calculating by a first present value conversion calculation formula to obtain a user value;
and calculating the operation activity parameters through a second present value conversion calculation formula to obtain an operation activity cost value.
It should be noted that the user value obtained by using the first present value conversion calculation formula represents the new contribution that the user will continuously add each month, and the operation activity cost value obtained by using the second present value conversion calculation formula represents the cost that the user will continuously add during the operation activity.
In the embodiment of the present invention, the first present value conversion calculation formula is: u ═ ARPU × (P/a, 1-MAU/q, t) × (P/a, i, at), where U is the user value of the platform, ARPU is the average contribution value per user in the platform operation period t, q is the monthly new user of the platform, MAU is the monthly active user of the platform, i is the return rate of the enterprise investment, (P/a, 1-MAU/q, t) is the retention rate of the contribution current value coefficient of the platform retained user in the period t, (P/a, i, at) is the discount value coefficient increased by the platform sustained user, P/a is the annual fund current value coefficient increased by the platform sustained user, at is the platform operation duration, and t is the platform operation period of the platform.
In the embodiment of the present invention, the second present value conversion calculation formula is: y ═ TC + (VC + CAC × q) × (P/a, i, t)), where Y is an operation activity cost value of the platform, TC is a sum of a human cost and a newly added machine cost that the platform operation activity needs to be invested, VC is a sum of a human cost and a machine cost that the platform operation activity needs to maintain within an activity duration at, q is a newly added user of the platform, CAC is a cost of the platform obtaining users, (P/a, i, t) is an annual monetary value coefficient of the platform in a period t, and t is a platform operation period of the platform.
It should be noted that the user growth class-based platform operation value evaluation method is mainly used for calculating a user value and an operation activity cost value according to data of operation activity parameters, user parameters and enterprise parameters through a first present value conversion calculation formula and a second present value conversion calculation formula. Where (P/A, i, n) as a whole, n may be t or at.
Fig. 2 is a schematic diagram of a change of user value with time in the user growth class-based platform operation value evaluation method according to the embodiment of the present invention, fig. 3 is a schematic diagram of an active user retention in the user growth class-based platform operation value evaluation method according to the embodiment of the present invention, and fig. 4 is a diagram of a continuous increase of user value in the user growth class-based platform operation value evaluation method according to the embodiment of the present invention.
In the embodiment of the invention, on the platform, because the income generated by the user is continuous, and from the financial point of view, the income needs to discount and calculate the time value, the value generated by each user changes along with the change of time, as shown in fig. 2; the revenue generated by each user is then calculated in a discounted manner. Calculating the formula: ARPU q (P/a, i, t) is calculated by taking ARPU 10, q 10000, i 12% and t 12 as examples. But the user retention also reduces with the passage of time, as shown in fig. 3, so the user retention also needs to discount and calculate according to the average value of the monthly and alive users of the platform, and the calculation formula is: active users: q (P/F, 1-MAU/q, t); cumulative discount for active users: q (P/a, 1-MAU/q, t), with q 10000, MAU 8000, and t 12 as examples. P/F is the coefficient of the recurrence value of the active user. Therefore, the operation activity of the platform is continuous, and the new users are also continuously increased, as shown in fig. 4, the revenue generated by the new users also needs to be calculated in a discount manner, that is, the discount formula of the continuously added active users: u ═ ARPU ═ q · (P/a, 1-MAU/q, t) × (P/a, i, at), in the case of ARPU ═ 10, q ═ 10000, MAU ═ 8000, t ═ 12, i ═ 12%, at ═ 12.
Example two:
fig. 5 is a block diagram of a platform operation value evaluation apparatus based on a user growth class according to an embodiment of the present invention.
As shown in fig. 5, an embodiment of the present invention further provides a platform operation value evaluation apparatus based on user growth class, which includes a parameter obtaining module 10, a parameter processing module 20, a calculating module 30, and a determining module 40;
a parameter obtaining module 10, configured to obtain an operation activity parameter, a user parameter, and an enterprise parameter of a platform;
the parameter processing module 20 is configured to process and analyze the operation activity parameters, the user parameters, and the enterprise parameters to obtain a user value and an operation activity cost value;
the calculation module 30 is used for performing difference processing according to the user value and the operation activity cost value to obtain an operation activity net current value of the platform;
and the judging module 40 is used for making the platform project worth investing according to the fact that the net present value of the operation activity is greater than the threshold value.
In the embodiment of the present invention, the parameter processing module 20 includes a value calculating sub-module and a cost calculating sub-module;
the value calculation submodule is used for combining the user parameters and the enterprise parameters with the operation activity parameters and calculating to obtain a user value through a first present value conversion calculation formula;
the cost calculation submodule is used for calculating the operation activity parameters through a second current value conversion calculation formula to obtain an operation activity cost value;
the first present value conversion calculation formula is: u ═ ARPU q (P/a, 1-MAU/q, t) (P/a, i, at), and the second present value conversion calculation formula is: y ═ TC + (VC + CAC × q) × (P/a, i, t)); wherein, U is the value of the platform user, ARPU is the average contribution value of each user in the platform operation period t, q is the monthly new user of the platform, MAU is the monthly active user of the platform, i is the return rate of the enterprise investment, (P/A, 1-MAU/q, t) is the retention rate of the contribution current value coefficient of the platform retained user in the period t, (P/A, i, at) is the discount value coefficient of the platform continuous user, P/A is the annual fund current value coefficient of the platform continuous user, at is the platform operation time length, t is the platform operation period of the platform, Y is the operation activity cost value of the platform, TC is the sum of the human cost and the new machine cost which need to be invested in the platform operation activity and VC is the sum of the human cost and the machine cost which need to be maintained in the activity time length at, CAC is the cost of the platform acquisition user, (P/A, i, t) is the annual dollar value coefficient of the platform in the period t.
It should be noted that the modules in the system of the second embodiment correspond to the steps in the method of the first embodiment, the contents of the steps in the method of the first embodiment are already described in detail in the first embodiment, and the contents of the modules are not described in detail in the second embodiment.
Example three:
the embodiment of the invention provides a platform operation value evaluation device based on user growth class, which comprises a processor and a memory;
a memory for storing the program code and transmitting the program code to the processor;
and the processor is used for executing the platform operation value evaluation method based on the user growth class according to the instructions in the program codes.
It should be noted that the processor is configured to execute the steps in the above-mentioned embodiment of the method for evaluating the platform operational value based on the user growth class according to the instructions in the program code. Alternatively, the processor, when executing the computer program, implements the functions of each module/unit in each system/apparatus embodiment described above.
Illustratively, a computer program may be partitioned into one or more modules/units, which are stored in a memory and executed by a processor to accomplish the present application. One or more modules/units may be a series of computer program instruction segments capable of performing specific functions, which are used to describe the execution of a computer program in a terminal device.
The terminal device may be a desktop computer, a notebook, a palm computer, a cloud server, or other computing devices. The terminal device may include, but is not limited to, a processor, a memory. Those skilled in the art will appreciate that the terminal device is not limited and may include more or fewer components than those shown, or some components may be combined, or different components, e.g., the terminal device may also include input output devices, network access devices, buses, etc.
The Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The storage may be an internal storage unit of the terminal device, such as a hard disk or a memory of the terminal device. The memory may also be an external storage device of the terminal device, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like provided on the terminal device. Further, the memory may also include both an internal storage unit of the terminal device and an external storage device. The memory is used for storing computer programs and other programs and data required by the terminal device. The memory may also be used to temporarily store data that has been output or is to be output.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (10)
1. A platform operation value evaluation method based on user growth classes is characterized by comprising the following steps:
acquiring operation activity parameters, user parameters and enterprise parameters of a platform;
processing and analyzing the operation activity parameters, the user parameters and the enterprise parameters to obtain user value values and operation activity cost values;
performing difference processing according to the user value and the operation activity cost value to obtain an operation activity net current value of the platform;
and if the net present value of the operation activities is larger than a threshold value, the platform project is worth investing.
2. The user growth class-based platform operation value evaluation method according to claim 1, wherein the step of processing and analyzing the operation activity parameters, the user parameters and the enterprise parameters to obtain a user value and an operation activity cost value comprises:
combining the user parameters and the enterprise parameters with the operation activity parameters, and calculating by a first present value conversion calculation formula to obtain a user value;
and calculating the operation activity parameters through a second present value conversion calculation formula to obtain an operation activity cost value.
3. The user growth class-based platform operational value assessment method according to claim 2, wherein said first present value conversion calculation formula is: u ═ ARPU × (P/a, 1-MAU/q, t) × (P/a, i, at), where U is the user value of the platform, ARPU is the average contribution value per user in the platform operation period t, q is the monthly new user of the platform, MAU is the monthly active user of the platform, i is the return rate of the enterprise investment, (P/a, 1-MAU/q, t) is the retention rate of the contribution current value coefficient of the platform retained user in the period t, (P/a, i, at) is the discount value coefficient increased by the platform sustained user, P/a is the annual fund current value coefficient increased by the platform sustained user, at is the platform operation duration, and t is the platform operation period of the platform.
4. The user growth class-based platform operational value assessment method according to claim 2, wherein said second present value conversion calculation formula is: y ═ TC + (VC + CAC × q) × (P/a, i, t)), where Y is an operation activity cost value of the platform, TC is a sum of a human cost and a newly added machine cost that the platform operation activity needs to be invested, VC is a sum of a human cost and a machine cost that the platform operation activity needs to maintain within an activity duration at, q is a newly added user of the platform, CAC is a cost of the platform obtaining users, (P/a, i, t) is an annual monetary value coefficient of the platform in a period t, and t is a platform operation period of the platform.
5. The method according to claim 1, wherein the operation activity parameters include the number of users obtained per day of the platform operation, the platform operation duration, the platform operation period of the platform, the sum of the human cost and the new machine cost required to be invested in the platform operation activity, and the sum of the human cost and the machine cost required to be maintained in the platform operation activity duration at.
6. The method according to claim 1, wherein the user parameters include cost of obtaining the user by the platform, contribution value of the user, and retention rate of contribution present value coefficient of the user.
7. The user growth class-based platform operational value assessment method according to claim 1, wherein said enterprise parameters include enterprise return on investment and enterprise business recovery cycles.
8. A platform operation value evaluation device based on user growth classes is characterized by comprising a parameter acquisition module, a parameter processing module, a calculation module and a judgment module;
the parameter acquisition module is used for acquiring operation activity parameters, user parameters and enterprise parameters of the platform;
the parameter processing module is used for processing and analyzing the operation activity parameters, the user parameters and the enterprise parameters to obtain user value values and operation activity cost values;
the computing module is used for carrying out difference processing according to the user value and the operation activity cost value to obtain an operation activity net current value of the platform;
and the judging module is used for making the platform project worth investing according to the fact that the net present value of the operation activity is greater than a threshold value.
9. The user growth class-based platform operational value assessment device according to claim 8, wherein said parameter processing module comprises a value calculation sub-module and a cost calculation sub-module;
the value calculation submodule is used for combining the user parameters and the enterprise parameters with the operation activity parameters and calculating a user value through a first present value conversion calculation formula;
the cost calculation submodule is used for calculating the operation activity parameters through a second present value conversion calculation formula to obtain an operation activity cost value;
the first present value conversion calculation formula is: u ═ ARPU × (P/a, 1-MAU/q, t) × (P/a, i, at), and the second present value conversion calculation formula is: y ═ TC + (VC + CAC × q) × (P/a, i, t)); wherein, U is the value of the platform user, ARPU is the average contribution value of each user in the platform operation period t, q is the monthly new user of the platform, MAU is the monthly active user of the platform, i is the return rate of the enterprise investment, (P/A, 1-MAU/q, t) is the retention rate of the contribution current value coefficient of the platform retained user in the period t, (P/A, i, at) is the discount value coefficient of the platform continuous user, P/A is the annual fund current value coefficient of the platform continuous user, at is the platform operation time length, t is the platform operation period of the platform, Y is the operation activity cost value of the platform, TC is the sum of the human cost and the new machine cost which need to be invested in the platform operation activity and VC is the sum of the human cost and the machine cost which need to be maintained in the activity time length at, CAC is the cost of the platform acquisition user, (P/A, i, t) is the annual dollar value coefficient of the platform in the period t.
10. A platform operation value evaluation device based on a user growth class is characterized by comprising a processor and a memory;
the memory is used for storing program codes and transmitting the program codes to the processor;
the processor is configured to execute the method for evaluating an operational value of a platform based on a user growth class according to any one of claims 1 to 7 according to instructions in the program code.
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