CN108805630A - Shared single car advertisement system based on NB-IOT and advertising method - Google Patents
Shared single car advertisement system based on NB-IOT and advertising method Download PDFInfo
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Abstract
The present invention discloses shared single car advertisement system and advertising method based on NB-IOT, which includes the advertising unit, remote terminal and background control center being located on shared bicycle;Remote terminal is mounted with single car advertisement APP and data processing SDK, and data processing SDK is communicated to connect by the 2nd NB-IOT terminal modules and background control center;Advertising unit includes persistence of vision display module, the first NB-IOT terminal modules and RF tag, and the first NB-IOT terminal modules are connect with persistence of vision display module by serial interfaces, and is communicated to connect with the 2nd NB-IOT terminal modules of remote terminal;Background control center includes that the 3rd NB-IOT terminal modules, the 3rd NB-IOT terminal modules and the first NB-IOT terminal modules and the 2nd NB-IOT terminal modules communicate to connect, and matching background control center is interconnected with advertising unit and remote terminal.The present invention be view-based access control model persist, the single car advertisement system of NB-IOT technologies and POV LED displays, advertisement is launched convenient and to provide bicycle utilization rate, economic well-being of workers and staff big.
Description
Technical field
The present invention relates to shared single car advertisement fields, are based especially on shared single car advertisement system and the advertisement side of NB-IOT
Method.
Background technology
On September 9th, 2017, the 7th Chinese intelligence that National Information Center's sharing economy research center is held in Ningbo of Zhejiang
It is issued in intelligent city fair《Shared bicycle industry employment research report》, report points out：Only by July, 2017, state
Interior shared bicycle adds up injected volume and just reaches 16,000,000, and shared bicycle whole industry day order reaches 50,000,000 single left and right.It is average
The frequency of riding of each shared bicycle reaches 3.125 times.And share bicycle in investment field also becomes shared warp with 22 financings
The most subdivision field of financing event number, financed amount reach 104.33 hundred million yuan in Ji field.And only mobike shares bicycle so far
Injected volume is just up to 200,000,000, this does not also include the public bicycles in each province and city, the lease bicycle of each scenic area and scenic spot and other are non-
Public bicycles.
In the case where bicycle now has penetrated into the every nook and cranny of everybody life, but remain unchanged only for the utilization of bicycle
It rests on and simply rides and lease, up to the present, the profit model of shared bicycle, which is also essentially consisted in user, asks for cash pledge,
The cash pledge pattern of profit is created with the cash flow that cash pledge obtains.Although rub for the previous period visit bicycle and ofo all declare off 2 yuan/
The monthly card of the moon restores the moon mode card of 20 yuan/month, it is desirable to and increase share profit of the bicycle in terms of lease in this way,
However it is averaged with each and 1500 yuan of cost and is easy the required preceding current cost of shared bicycle that is destroyed again and the later stage ties up
Shield cost is compared, and this price raising is obviously inadequate.Moreover, user certainly will be influenced for sharing making for bicycle by significantly raising the price
With rate so that the realization of the theory of " Green Travel solves people's last one kilometer " of shared bicycle is hindered.
In order to improve the utilization rate of bicycle, is contemplated in existing and carry out advertisement dispensing using bicycle.And businessman is to shared single
It is very good that effect is launched in advertisement caused by the mobility of vehicle.Using the mobility of shared bicycle, for shared bicycle design one
The efficiently convenient ad system of kind is extremely urgent.
Each scholar of this single real pain spot of bicycle profit model and enterprise are referred to and accepts advertisement and launch be
The new outlet of the especially shared bicycle of bicycle, however most of improvement that pattern is only confined in this discussion, only a few
Expert and scholar propose that a kind of either a kind of method of technology is realized.
In existing, a kind of shared single car advertisement display methods and device (number of patent application：2017102647734) and it is a kind of
The advertisement display and method (number of patent application of the shared motor bicycle of Self-disconnecting：2017107261294) to existing middle phase
The technical solution of pass is disclosed.From the technical solution of above-mentioned disclosure, current shared single car advertisement is predominantly in bicycle
Upper installation display screen starts when detecting people's foot not on the footrests to show advertisement and advertisement is projected ground two ways.
But deficiency existing for the technical solution disclosed by 2017102647734 patents is:It is installed on each bicycle aobvious
Display screen is of high cost；Advertisement, which can only be directed to, cycles user's dispensing, and audient face is small；There are security risk and display screen material fragilities, hold
It is subject to be damaged.And deficiency existing for the technical solution disclosed by 2017107261294 patents is:Advertisement can only be directed to and cycle
User launches, and audient face is small；The note for having disperseed user, be easy to cause security risk；It is easy light in by ground material, environment
It interferes and influences display effect；Projection arrangement poor anti jamming capability.Based on this so that two kinds of shared bicycles being primarily present now
Advertisement putting mode is all since its respective disadvantage makes it difficult to the upper use that puts goods on the market.
Invention content
The present invention solution the technical issues of be for the above-mentioned prior art in existing defect, provide based on NB-IOT
Shared single car advertisement system and advertising method, the ad system be that view-based access control model persists and the single car advertisement system of NB-IOT technologies
System shows advertisement using POV LED displays, avoids the security hidden trouble caused by bicyclist's attention, audient face
Greatly.
According to the first aspect of the invention, a kind of shared single car advertisement system based on NB-IOT is provided, including is located at altogether
Enjoy advertising unit, remote terminal and the background control center on bicycle;The remote terminal is mounted with single car advertisement APP and data
SDK is handled, the data processing SDK is communicated to connect by the 2nd NB-IOT terminal modules and background control center;The advertisement
Unit includes persistence of vision display module, the first NB-IOT terminal modules and RF tag, the first NB-IOT terminal modules
It is connect by serial interfaces with persistence of vision display module, and is communicated to connect with the 2nd NB-IOT terminal modules of remote terminal;
The background control center includes the 3rd NB-IOT terminal modules, the 3rd NB-IOT terminal modules and the first NB-IOT terminals
Module and the communication connection of the 2nd NB-IOT terminal modules, matching background control center interact company with advertising unit and remote terminal
It connects;Wherein,
The data processing SDK is used to obtain the advertisement inputted on single car advertisement APP and obtains and obtained in single car advertisement APP scannings
The corresponding vehicle tag data of the bicycle obtained according to preset tag database after the RF tag of bicycle, and send acquisition
Advertisement and vehicle tag data to background control center；
The persistence of vision display module is used to form advertisement display surface in bicycle wheels and matches display advertisement, and/or uses
In executing the action for opening/closing advertisement when bicycle rides user by means of vehicle/return the car, and the label of formation is opened/closed extensively
The transaction data of announcement is sent to background control center;
The background control center is used to, according to the data processing SDK vehicle tag data sent and advertisement, generate corresponding wide
It accuses idsplay order and matched persistence of vision module is sent to by the 3rd NB-IOT terminal modules, and/or for according to bicycle
The user that rides borrows the transaction data of vehicle/return the car to launch user to advertisement and carries out charging and metering data is sent to remote terminal,
Matching to advertisement launch user charge and to bicycle ride user carry out launch advertisement compensate.
It is expanded on further as to above-mentioned technical proposal：
In the above-mentioned technical solutions, the persistence of vision display module includes power module, control unit, POV LED driving lists
Member, POV LED displays and sensor；Wherein,
The power module is used to power for the persistence of vision display module；
Described control unit can obtain and be decoded and obtain picture to the image code stream stream after the matched image code stream of advertisement
The plain concurrent POV LED drive units of data flow；
The POV LED drive units after receiving matched pixel data stream for generating timing control signal, and by picture
Plain data flow is sent to POV LED displays with timing control signal, and control POV LED displays carry out advertisement and show；
The POV LED displays are for following the wheel of bicycle to rotate to form matched advertisement display surface；
For being detected to the riding position of bicycle, matching described control unit controls and keeps POV LED aobvious the sensor
Display screen is stablized progress advertisement and is shown.
In the above-mentioned technical solutions, described control unit is the arm processor of STM32F103 models；
The POV LED drive units are the POV LED drive circuits being made of 74HC595 chips;
The POV LED displays include four display arms, and four display arms are arranged in bicycle wheels at "+" and described in being electrically connected
POV LED drive units, each display arm are rearranged by the highlighted LED that becomes of several three colors；
The sensor is the gyroscope for being monitored to cycling posture；
The power module includes lithium battery and the hub motor that is electrically connected, and the lithium battery is for conveying for the persistence of vision
The power supply of display module work, the hub motor are rotated and are matched under bicycle wheels drive and charged to lithium battery.
In the above-mentioned technical solutions, the power module is also electrically connected and matches with the first NB-IOT terminal modules and supplied for it
Electricity.
In the above-mentioned technical solutions, the advertising unit further includes GPS module, and the GPS modules can be temporary by the vision
It stays module control and obtains the position of bicycle, and the GPS module coordinates the first NB-IOT terminal modules matching to constitute institute
It states the NB-IOT modules of advertising unit and can match in the positioning for carrying out bicycle and advertising unit and remote terminal and Background control
The interactive communication of the heart.
Compared with prior art, the advantageous effect of ad system of the invention is:First, of the invention based on shared list
The ad system of vehicle can send advertising signal, remote terminal by NB-IOT modules by background control center to remote terminal
It controls advertising unit and shows advertisement, so as to use shared bicycle to launch advertisement, not only novel form, and bicycle is allowed to ride
Also become a line of scenery line；Second is that ad system provided by the invention by NB-IOT modules come transmission data, realize mass-sending work(
Can, the replacement of e-advertising can be fast implemented, human cost is substantially reduced.And the advertisement on wheel is no longer rely on human hand more
It changes, but is completed by electronic communication technology, it is time saving and energy saving；Third, ad system provided by the invention can also be according to shared
The real time position of bicycle launches advertisement, when shared bicycle is when presumptive area is ridden, it will the automatic advertisement for playing specific content
Information is realized to play in different regions and launches advertising strategy intelligently pushing associated electrical advertisement according to default, makes the throwing of advertisement
More targeted and validity is put, intelligence is convenient;Fourth, ad system provided by the invention, which is also shared bicycle, is configured with hair
Kinetic energy can be switched to electric energy by motor when user rides, and necessary electric energy is provided for advertising unit, and what is both solved uses the sun
The problem of energy power generation possibility electricity shortage, also accord with the requirement of environmental protection and energy saving.
According to another aspect of the present invention, the present invention provides a kind of shared single car advertisement method based on NB-IOT, this is wide
Announcement method includes the shared single car advertisement system based on NB-IOT described in first aspect present invention, further includes following steps：
The step A. bicycles user that rides scans the RF tag of bicycle by the single car advertisement APP being loaded on remote terminal, far
The data processing SDK of journey terminal obtains the advertisement inputted on single car advertisement APP and obtains obtains bicycle in single car advertisement APP scannings
RF tag after the corresponding vehicle tag data of the bicycle that are obtained according to preset tag database, and send the wide of acquisition
It accuses and vehicle tag data to background control center;The RF tag is the Quick Response Code for matching bicycle；
Step B. background control centers authenticate the remote terminal for sending advertisement and vehicle tag data, in remote terminal quilt
Background control center authentication successfully in the case of, matched advertising information is generated by background control center and instructs and passes through third
NB-IOT terminal modules are sent to matched advertising unit;
Step C. advertising units open/close advertisement in the bicycle user that rides by means of vehicle/matching of returning the car, and are believed according to the advertisement of reception
Breath instruction matching in bicycle rides user's ride carries out advertisement and shows, and generates matched transaction data and pass through first
NB-IOT terminal modules coordinate the 3rd NB-IOT modules to be sent to background control center;The transaction data includes opening/closing
User is launched in advertising time, exchange hour, vehicle tag data, advertising content information, number of ads, advertisement duration and advertisement；
Step D. background control centers carry out matched charging according to the transaction data received, and metering data is sent to far
The single car advertisement APP of journey terminal, remote terminal launch user to advertisement according to matched metering data and carry out advertisement dispensing charge
With to bicycle ride user carry out launch advertisement compensation.
It is expanded on further as to above-mentioned technical proposal：
In the above-mentioned technical solutions, the advertisement inputted on the single car advertisement APP that the data processing SDK is obtained includes:Bicycle is ridden
Row user launches the user advertising information and bicycle that input and design by single car advertisement APP before riding as advertisement and rides use
Passed through by advertisement dispensing user by what background control center was distributed automatically when user and non-selected advertisement are launched in family as non-advertisement
The advertising information that single car advertisement APP is inputted and designed in advance;In the transaction data, vehicle tag data are to pass through radio frequency identification
Module acquisition RF tag is obtained.
In the above-mentioned technical solutions, the background control center, which generates matched advertising information instruction and generates, includes：
Background control center receive bicycle ride user demand launch advertising business application in the case of, generate matching and ride use
Family inputs and the instruction of the advertising information of the advertising information of design；
Background control center do not receive bicycle ride user demand launch advertising business application in the case of, generate matching ride
The advertising information instruction that user launches advertisement by the demand that single car advertisement APP applies is launched in advertisement before.
In the above-mentioned technical solutions, the advertising unit is instructed according to the advertising information of reception and is ridden in the bicycle user that rides
Matching progress advertisement, which is shown, in the process includes the following steps：
Step I bicycles ride user ride drive the POV LED displays follow the wheel of bicycle rotate to be formed it is matched wide
Accuse display surface；
Step II described control units decode the image code stream to match with the advertisement sent by platform control centre, obtain pixel
Data flow is simultaneously sent to POV LED drive units;
POV LED drive units described in step III, which receive, generates timing control signal after matched pixel data stream, and by picture
Plain data flow is sent to POV LED displays with timing control signal and carries out advertisement and shows；
Step IV bicycles are ridden to match in user's ride and are detected to the riding position of bicycle, and coordinate the control
Unit controls and so that POV LED displays is stablized progress advertisement and show.
In the above-mentioned technical solutions, the advertising method further includes：
Step I rides in bicycle during user rides and carry out advertisement process, and advertising unit is matched by the first NB-IOT terminal modules
The 3rd NB-IOT terminal modules are closed with background control center into between-line spacing interactive communication, and the bicycle position that GPS module is obtained
Confidence breath is sent to background control center;
Step II background control centers are adjusted advertising unit content according to the location information of the bicycle of acquisition, launch simultaneously
Advertisement launches the corresponding advertisement of user close to the advertisement of advertising unit and shared bicycle.
Description of the drawings
Fig. 1 is the functional-block diagram of ad system of the present invention；
Fig. 2 is the circuit diagram of the advertising unit of ad system of the present invention；
Fig. 3 is the flow chart of advertising method of the present invention.
Specific implementation mode
The invention will now be described in further detail with reference to the accompanying drawings.
The embodiment described by reference to attached drawing is exemplary, it is intended to for explaining the application, and should not be understood as pair
The limitation of the application.In the description of the present application, it is to be understood that term "center", " longitudinal direction ", " transverse direction ", " length ",
" width ", " thickness ", "upper", "lower", "front", "rear", "left", "right", "vertical", "horizontal", "top", "bottom" "inner", "outside",
The orientation or positional relationship of the instructions such as " clockwise ", " counterclockwise " be based on the orientation or positional relationship shown in the drawings, be only for
It is described convenient for description the application and simplifying, specific side must be had by not indicating or implying the indicated device or element
Position, with specific azimuth configuration and operation, therefore should not be understood as the limitation to the application.In addition, term " first ", " second "
It is used for description purposes only, is not understood to indicate or imply relative importance or implicitly indicates indicated technical characteristic
Quantity.Thus, define " first ", the feature of " second " can explicitly or implicitly include one or more spy
Sign.In the description of the present application, " several ", the meaning of " plurality " is two or more, unless otherwise clearly specific
It limits.Unless otherwise clearly defined and limited, in this application, the arts such as term " installation ", " connected ", " connection ", " fixation "
Language shall be understood in a broad sense, for example, it may be being fixedly connected, may be a detachable connection, or be integrally connected;Can be machinery
Connection can also be electrical connection;It can be directly connected, can also can be indirectly connected through an intermediary two elements
Internal connection.For the ordinary skill in the art, above-mentioned term can be understood in the application as the case may be
In concrete meaning.Unless otherwise clearly defined and limited, in this application, fisrt feature the "upper" of second feature or it
"lower" may include that the first and second features are in direct contact, and can also not be to be in direct contact but lead to including the first and second features
Cross the other characterisation contact between them.And fisrt feature second feature " on ", " top " and " above " include the
One feature is right over second feature and oblique upper, or is merely representative of fisrt feature level height and is higher than second feature.First is special
Sign second feature " under ", " lower section " and " below " include fisrt feature right over second feature and oblique upper, or only
Indicate that fisrt feature level height is less than second feature.
Before the specific example to the present invention is described, herein first to the relevant technologies involved in the application
It is explained, cellular narrowband Internet of Things (Narrow Band Internet of Things, NB-IOT）As emerging at present
Internet of Things communication modes, there are four low-power consumption, wide covering, low cost, large capacity basic characters.The terminal module of NB IOT waits for
The machine time is up to 10 years as long as.Under same frequency range, NB IOT, which compare existing network, has the gain of 20dB, improves covering model
The ability of enclosing is about 100 times, and the entreprise cost of single link block is expected to be no more than 5 dollars, at the same time mono- fan of NB-IOT
Area can support 100,000 connections, NB-IOT that need to only consume the bandwidth of about 180KHz, can be deployed directly into GSM nets
Network, UMTS networks or LTE networks, to reduce lower deployment cost, realize smooth upgrade.SDK(Software Development
Kit, Software Development Kit), it is that specific software package, software frame, hardware platform, operating system etc. are built to refer to software engineer
The set of developing instrument when vertical application software.
Embodiment 1
The present invention provides a kind of shared single car advertisement system based on NB-IOT, and attached drawing 1 is based on NB- according to embodiments of the present invention
The functional-block diagram of the shared single car advertisement system of IOT, attached drawing 2 are the circuit diagram of the advertising unit of present example, ginseng
Attached drawing 1-2 is examined, the shared single car advertisement system based on NB-IOT of the present embodiment includes the advertising unit being located on shared bicycle
001, remote terminal 002 and background control center 003;
The remote terminal 002 is mounted with single car advertisement APP and data processing SDK, the data processing SDK pass through the 2nd NB-
IOT terminal modules are communicated to connect with background control center 003;In the present embodiment and in practice, remote terminal 002 is usually to select
Mobile phone, and single car advertisement APP be controllable by matched shared bicycle platform (by single car advertisement APP and shared bicycle platform
It is of coupled connections, is associated with to make mobile phone be coupled with shared bicycle platform）, when mobile phone loads matched single car advertisement APP, then may be used
Surface mobile phone is controllable using bicycle and dispensing advertisement as terminal, meanwhile, remote terminal 002, which can also be given, to be located in specific region
Shared bicycle and advertising unit（Advertisement controller）Mass-send advertisement;
The advertising unit 001 includes persistence of vision display module 004, the first NB-IOT terminal modules 005 and RF tag
006, the first NB-IOT terminal modules 005 are connect with persistence of vision display module 004 by serial interfaces, and with long-range end
2nd NB-IOT terminal modules 007 communication connection at end 002;The advertising unit 001 further includes GPS module 009, the GPS
Module 009 can be controlled by the persistence of vision module 004 and obtain the position of bicycle, and the GPS module 009 coordinates described the
The matching of one NB-IOT terminal modules 005 constitutes the NB-IOT modules of the advertising unit 001 and can match the positioning for carrying out bicycle
With the interactive communication of advertising unit 001 and remote terminal 002 and background control center 003;The advertising unit 001 further includes depositing
Storage unit, and be responsible for storage background control center 003 and be sent to the information such as the advertisement of advertising unit 001, due to the capacity of storage
Limited, which shows only to being stored in the advertising information of a certain range of businessman of bicycle in the persistence of vision
The advertising information is called out under the control of the control unit of module 004, and periodically storage mode is purged, and is realized to bicycle
The timely switching that advertisement is shown, the memory module may be used superfine small flash memory cards Micro-SD, substantially reduce
The volume of module improves the performance of whole system；
The background control center 003 include the 3rd NB-IOT terminal modules 008, the 3rd NB-IOT terminal modules 008 with
First NB-IOT terminal modules 005 and the communication connection of the 2nd NB-IOT terminal modules 007, matching background control center 003 with it is wide
It accuses unit 001 and remote terminal 002 interconnects, matching is completed advertisement and launched;Wherein,
The data processing SDK is used to obtain the advertisement inputted on single car advertisement APP, and obtains and obtained in single car advertisement APP scannings
The corresponding vehicle tag data of the bicycle obtained according to preset tag database after the RF tag 006 of bicycle are obtained, concurrently
Send acquisition advertisement and vehicle tag data to background control center 003, and vehicle tag data are to pass through radio frequency identification module
Acquisition RF tag is obtained；
The persistence of vision display module 004 is used to form advertisement display surface in bicycle wheels and matches display advertisement, and/or
For executing the action for opening/closing advertisement when bicycle rides user by means of vehicle/return the car, and the label of formation is opened/closed
The transaction data of advertisement is sent to background control center;Vision when user borrows vehicle/return the car it should be noted that so-called bicycle is ridden
It refers to scanning single car advertisement APP in remote terminal 002 to persist the execution of display module 004 and open/close the action of advertisement, and matching is beaten
It opens shared bicycle and matches the advertising unit 001 opened and shared on bicycle, to match opening ad action;And when user returns the car
It is then to match the advertising unit 001 closed and shared on bicycle and shared bicycle, and the transaction data includes opening/closing extensively
It accuses time, exchange hour, vehicle tag data, advertising content information, number of ads, advertisement duration and advertisement and launches user's letter
Breath；
The background control center 003 is used to, according to the data processing SDK vehicle tag data sent and advertisement, generate corresponding
Advertisement idsplay order is simultaneously sent to matched persistence of vision module by the 3rd NB-IOT terminal modules 008, and/or is used for basis
The bicycle user that rides by means of the transaction data for vehicle/return the car launches user to advertisement and carries out charging and (generated in the ride of somewhere
Advertising expenditure) and metering data is sent to remote terminal 002, matching launches user to advertisement and charges and ride to bicycle
User carries out launching advertisement compensation, it should be noted that, it refers to that background control center 003 will to launch user to carry out charge to advertisement
Matched expense is sent on a remote terminal 002 and single car advertisement APP, and when due to single car advertisement APP with it is third-party shared
The coupling of bicycle platform is associated, when needing to launch user's charge to advertisement, then has single car advertisement APP to coordinate third-party shared list
Vehicle platform is deducted fees, and to bicycle ride user carry out launch advertisement compensation expense then by third-party shared bicycle platform
Cooperation single car advertisement APP pays bicycle and rides user（Such as to be converted to ride user and third-party shared bicycle of bicycle flat
The remaining sum of platform associated account number）.
The major technique that the ad system of the present embodiment uses for NB-IOT technologies, and the first NB-IOT terminal modules 005,
2nd NB-IOT terminal modules 007 and the 3rd NB-IOT terminal modules 008 constitute advertising unit 001,002 and of remote terminal successively
The NB-IOT modules of background control center 003, in practice, the first, second, third NB-IOT terminal modules include
Tri- kinds of operating modes of Connect, Idle and PSM, specifically, under Connect patterns, the first, second, third NB-IOT terminals
Module, which networks, starts data transmit-receive, and configuration parameter link is returned to after the failure of multiple transceiving data, reenters Connect moulds
Formula；Base station connection is disconnected under Idle patterns, when the first, second, third NB-IOT terminal module data transmit-receives, subsequently into
PSM patterns：Under PSM patterns, the first, second, third NB-IOT terminal modules are in super low-power consumption dormant state, after being waken up
First, second, third NB-IOT terminal modules restore data transmit-receive;Bicycle is daily be not used by when, first, second, third
NB-IOT terminal modules are in super low-power consumption dormant state, and PSM patterns are used by a user the first, second, third NB- after wake-up
IOT terminal modules restore data transmit-receive and enter Connect patterns；Under Connect patterns, the first, second, third NB-IOT terminals
Module, which networks, starts data transmit-receive, and configuration parameter link is returned to after the failure of multiple transceiving data, reenters Connect moulds
Formula：Base station connection is disconnected under Idle patterns, when the first, second, third NB-IOT terminal module data transmit-receives, subsequently into PSM
Pattern;The ad system of the present embodiment utilizes NB-IOT technologies, on the one hand by Background control 003 pair of advertising unit 001 of control
The control information of display content is transferred to advertising unit 001, realizes the real-time control that content is shown to bicycle；Another aspect advertisement
System obtains bicycle location information in real time using NB-IOT technologies again, utilizes the location information combination big data analysis treatment technology
Realize that the intelligence of single car advertisement is launched, in terms of the cloud platform of NB-IOT, the present embodiment choose that Huawei cloud core net releases with
IOT couples the Ocean Connect that management platform is core, using pre-integration solution and ecological chain building, access
It is unrelated（Arbitrary equipment, arbitrary network, multi-protocols adaptation）, powerful opening and integration capability, support global mainstream IOT standards etc.
Advantage is very suitable for being similar to the demand of the project for the feature that access node is more, data capacity is big in this project;In the big of system
In terms of data analysis and its treatment technology, the present embodiment uses Hadoop framework, is achieved in being generated during solo running
Mass data analysis, intelligently realize the demand launched to advertisement of businessman.
Refer to the attached drawing 1-2, the persistence of vision display module 004 include power module 101, control unit 102, POV
LED drive unit 103, POV LED displays 104 and sensor 105；Wherein, the power module is used to be that the vision is temporary
Display module 004 is stayed to power, the power module 101 is also electrically connected and matches with the first NB-IOT terminal modules 005 and supplied for it
Electricity;And the power module 101 includes lithium battery（O1-O3）With the hub motor (not shown in circuit diagram) being electrically connected,
The lithium battery（O1-O3）For conveying the power supply to work for persistence of vision display module, the hub motor is in bicycle wheels
It rotates and is matched to lithium battery under drive（O1-O3）Charging；Described control unit 102 can obtain and the matched image code of advertisement
After stream the concurrent POV LED drive units 103 of pixel data stream, described control unit are decoded and obtain to the image code stream stream
For the arm processor (U0) of STM32F103 models, meanwhile, control unit 102 also carries out the first NB-IOT terminal modules 005
Control, matching advertising unit 001 are completed to communicate to connect with remote terminal 002 and rear end control centre 001；The POV LED drive
Moving cell 103 after receiving matched pixel data stream for generating timing control signal, and by pixel data stream and sequential
Control signal is sent to POV LED displays 104, and control POV LED displays 104 carry out advertisement and show, the POV LED
Driving unit 103 is the POV LED drive circuits being made of 74HC595 chips (U1-U4)；The POV LED displays 104 are used
In following the wheel of bicycle to rotate to form matched advertisement display surface, the POV LED displays 104 include four display arms, and four
Display arm is arranged at "+" in bicycle wheels and is electrically connected the POV LED drive units 103, and each display arm is by several three
The highlighted LED that becomes of color is rearranged；In the present embodiment, every display arm uses the highlighted LED that becomes of 48 3 colors to arrange again, high
8500 pixels generated when up to 16,770,000 kinds of colors and rotation, and pass through the core of STM32F103 microcontrollers (control unit)
The heart controls and 74HC595 chips（POV LED drive units）Extension to single-chip processor i/o mouth is utilized when bicycle wheels rotate
The visual persistence effect of human eye shows the advertisement to be launched；The sensor be used for the riding position of bicycle into
Row detection, matching described control unit 102 controls and so that the stabilization of POV LED displays 104 is carried out advertisement and show, in this implementation
In example, the sensor is the gyroscope (Q1) for being monitored to cycling posture.
Embodiment 2
The present invention provides a kind of shared single car advertisement method based on NB-IOT, and attached drawing 3 is the present embodiment being total to based on NB-IOT
The flow chart of single car advertisement method is enjoyed, which includes the following steps：
The step S01. bicycles user that rides scans the RF tag of bicycle by the single car advertisement APP being loaded on remote terminal,
The data processing SDK of remote terminal obtains the advertisement inputted on single car advertisement APP and obtains single in single car advertisement APP scanning acquisitions
The corresponding vehicle tag data of the bicycle obtained according to preset tag database after the RF tag of vehicle, and send acquisition
Advertisement and vehicle tag data are to background control center;The RF tag is the Quick Response Code for matching bicycle；
Step S02. background control centers authenticate the remote terminal for sending advertisement and vehicle tag data, in remote terminal
By background control center authentication successfully in the case of, matched advertising information is generated by background control center and instructs and passes through third
NB-IOT terminal modules are sent to matched advertising unit;
Step S03. advertising units open/close advertisement in the bicycle user that rides by means of vehicle/matching of returning the car, and according to the advertisement of reception
Information command matches in bicycle rides user's ride to be carried out advertisement and shows, and generates matched transaction data and by the
One NB-IOT terminal modules coordinate the 3rd NB-IOT modules to be sent to background control center;The transaction data includes opening/pass
It closes advertising time, exchange hour, vehicle tag data, advertising content information, number of ads, advertisement duration and advertisement and launches use
Family；
Step S04. background control centers carry out matched charging according to the transaction data received, and metering data is sent to
The single car advertisement APP of remote terminal, remote terminal launch user to advertisement according to matched metering data and carry out advertisement dispensing receipts
Expense and to bicycle ride user carry out launch advertisement compensation.
Preferably, the advertisement inputted on the single car advertisement APP that the data processing SDK in step S01 is obtained includes:
The bicycle user that rides launches user's advertising information for inputting and design by single car advertisement APP before riding as advertisement,
With
Bicycle ride user as non-advertisement launch user and when non-selected advertisement by background control center distribute automatically by wide
It accuses and launches the advertising information that user is inputted and designed in advance by single car advertisement APP;In the transaction data, vehicle tag data
RF tag is acquired by radio frequency identification module to be obtained;In practice, the advertisement letter of user's input and design is launched in advertisement
Breath, is divided into two kinds of situations, a kind of to believe for the bicycle advertisement that user is inputted and design by single car advertisement APP before riding of riding
Breath, i.e. bicycle user are that user is launched in advertisement;Another kind is that non-bicycle is ridden the needs that user launches for advertisement, i.e. bicycle use
User is launched in the non-advertisement in family, by inputting and designing the advertising information that oneself need to be launched in single car advertisement APP in advance, in bicycle
When the non-selected advertising business of the user that rides, background management system is that it distributes advertising information automatically；And for advertisement dispensing have with
Lower both of which:Personality frame：In this pattern, user can by cell phone application (single car advertisement APP), import personalized text,
Picture or video, play personal electric advertisement during riding, and end of riding is charged according to time;Trade company's pattern：This pattern
Commercial user's design is aimed at, trade company can purchase a certain number of e-advertising rights of broadcasting in a certain specific region, when shared single
Vehicle is when the region is ridden, it will the automatic e-advertising for playing businessman and launching, this pattern is by region, the number of shared bicycle input
The number of days charging that amount and advertisement are launched.
Preferably, the background control center 003 in step S02, which generates matched advertising information instruction, generates packet
It includes：
Background control center receive bicycle ride user demand launch advertising business application in the case of, generate matching and ride use
Family inputs and the instruction of the advertising information of the advertising information of design；
Background control center do not receive bicycle ride user demand launch advertising business application in the case of, generate matching ride
The advertising information instruction that user launches advertisement by the demand that single car advertisement APP applies is launched in advertisement before.
It rides use in bicycle preferably, the advertising unit in step S03 is instructed according to the advertising information of reception
Matching progress advertisement, which is shown, in the ride of family includes the following steps：
Step 301. bicycle ride user ride drive the POV LED displays follow the wheel of bicycle rotate to be formed it is matched
Advertisement display surface；
Step 302. described control unit decodes the image code stream to match with the advertisement sent by platform control centre, obtains pixel
Data flow is simultaneously sent to POV LED drive units;
POV LED drive units described in step 303. generate timing control signal after receiving matched pixel data stream, and will
Pixel data stream is sent to POV LED displays with timing control signal and carries out advertisement and shows；
Step 304. bicycle is ridden to match in user's ride and is detected to the riding position of bicycle, and coordinates the control
Unit controls and so that POV LED displays is stablized progress advertisement and show.
Preferably, the advertising method further includes：
Step 401. is ridden in bicycle during user rides and carry out advertisement process, and advertising unit passes through the first NB-IOT terminal modules
Coordinate the 3rd NB-IOT terminal modules with background control center into between-line spacing interactive communication, and the bicycle that GPS module is obtained
Location information is sent to background control center;
Step 402. background control center is adjusted advertising unit content according to the location information of the bicycle of acquisition, launches simultaneously
Advertisement launches the corresponding advertisement of user close to the advertisement of advertising unit and shared bicycle.
It is not intended to limit the scope of the present invention above, all technical spirits according to the present invention are to above implementation
Any modification, equivalent variations and modification made by example, in the range of still falling within technical scheme of the present invention.
Claims (10)
1. the shared single car advertisement system based on NB-IOT, it is characterised in that, including the advertising unit, remote that is located on shared bicycle
Journey terminal and background control center;The remote terminal is mounted with single car advertisement APP and data processing SDK, the data processing
SDK is communicated to connect by the 2nd NB-IOT terminal modules and background control center;The advertising unit includes that the persistence of vision is shown
Module, the first NB-IOT terminal modules and RF tag, the first NB-IOT terminal modules are logical with persistence of vision display module
Serial interfaces connection is crossed, and is communicated to connect with the 2nd NB-IOT terminal modules of remote terminal;The background control center includes
3rd NB-IOT terminal modules, the 3rd NB-IOT terminal modules and the first NB-IOT terminal modules and the 2nd NB-IOT terminals
Module communicates to connect, and matching background control center is interconnected with advertising unit and remote terminal;Wherein,
The data processing SDK is used to obtain the advertisement inputted on single car advertisement APP and obtains and obtained in single car advertisement APP scannings
The corresponding vehicle tag data of the bicycle obtained according to preset tag database after the RF tag of bicycle, and send acquisition
Advertisement and vehicle tag data to background control center；
The persistence of vision display module is used to form advertisement display surface in bicycle wheels and matches display advertisement, and/or uses
In executing the action for opening/closing advertisement when bicycle rides user by means of vehicle/return the car, and the label of formation is opened/closed extensively
The transaction data of announcement is sent to background control center;
The background control center is used to, according to the data processing SDK vehicle tag data sent and advertisement, generate corresponding wide
It accuses idsplay order and matched persistence of vision module is sent to by the 3rd NB-IOT terminal modules, and/or for according to bicycle
The user that rides borrows the transaction data of vehicle/return the car to launch user to advertisement and carries out charging and metering data is sent to remote terminal,
Matching to advertisement launch user charge and to bicycle ride user carry out launch advertisement compensate.
2. the shared single car advertisement system according to claim 1 based on NB-IOT, it is characterised in that, the persistence of vision
Display module includes power module, control unit, POV LED drive units, POV LED displays and sensor；Wherein,
The power module is used to power for the persistence of vision display module；
Described control unit can obtain and be decoded and obtain picture to the image code stream stream after the matched image code stream of advertisement
The plain concurrent POV LED drive units of data flow；
The POV LED drive units after receiving matched pixel data stream for generating timing control signal, and by picture
Plain data flow is sent to POV LED displays with timing control signal, and control POV LED displays carry out advertisement and show；
The POV LED displays are for following the wheel of bicycle to rotate to form matched advertisement display surface；
For being detected to the riding position of bicycle, matching described control unit controls and keeps POV LED aobvious the sensor
Display screen is stablized progress advertisement and is shown.
3. the shared single car advertisement system according to claim 2 based on NB-IOT, it is characterised in that,
Described control unit is the arm processor of STM32F103 models；
The POV LED drive units are the POV LED drive circuits being made of 74HC595 chips;
The POV LED displays include four display arms, and four display arms are arranged in bicycle wheels at "+" and described in being electrically connected
POV LED drive units, each display arm are rearranged by the highlighted LED that becomes of several three colors；
The sensor is the gyroscope for being monitored to cycling posture；
The power module includes lithium battery and the hub motor that is electrically connected, and the lithium battery is for conveying for the persistence of vision
The power supply of display module work, the hub motor are rotated and are matched under bicycle wheels drive and charged to lithium battery.
4. the shared single car advertisement system according to claim 3 based on NB-IOT, it is characterised in that, the power module
It is also electrically connected and matches with the first NB-IOT terminal modules and power for it.
5. the shared single car advertisement system according to claim 4 based on NB-IOT, it is characterised in that, the advertising unit
Further include GPS module, the GPS modules can control and obtain the position of bicycle, and the GPS by the persistence of vision module
Module coordinates the first NB-IOT terminal modules matching to constitute the NB-IOT modules of the advertising unit and can match progress list
The interactive communication of the positioning of vehicle and advertising unit and remote terminal and background control center.
6. the shared single car advertisement method based on NB-IOT, it is characterised in that, including claim 2-5 any one of them is based on
The shared single car advertisement system of NB-IOT, further includes following steps：
The step A. bicycles user that rides scans the RF tag of bicycle by the single car advertisement APP being loaded on remote terminal, far
The data processing SDK of journey terminal obtains the advertisement inputted on single car advertisement APP and obtains obtains bicycle in single car advertisement APP scannings
RF tag after the corresponding vehicle tag data of the bicycle that are obtained according to preset tag database, and send the wide of acquisition
It accuses and vehicle tag data to background control center;The RF tag is the Quick Response Code for matching bicycle；
Step B. background control centers authenticate the remote terminal for sending advertisement and vehicle tag data, in remote terminal quilt
Background control center authentication successfully in the case of, matched advertising information is generated by background control center and instructs and passes through third
NB-IOT terminal modules are sent to matched advertising unit;
Step C. advertising units open/close advertisement in the bicycle user that rides by means of vehicle/matching of returning the car, and are believed according to the advertisement of reception
Breath instruction matching in bicycle rides user's ride carries out advertisement and shows, and generates matched transaction data and pass through first
NB-IOT terminal modules coordinate the 3rd NB-IOT modules to be sent to background control center;The transaction data includes opening/closing
User is launched in advertising time, exchange hour, vehicle tag data, advertising content information, number of ads, advertisement duration and advertisement；
Step D. background control centers carry out matched charging according to the transaction data received, and metering data is sent to far
The single car advertisement APP of journey terminal, remote terminal launch user to advertisement according to matched metering data and carry out advertisement dispensing charge
With to bicycle ride user carry out launch advertisement compensation.
7. the shared single car advertisement method according to claim 6 based on NB-IOT, it is characterised in that, the data processing
The advertisement that inputs includes on the single car advertisement APP that SDK is obtained:Bicycle ride user as advertisement launch user pass through before riding
When the advertising information and bicycle of single car advertisement APP inputs and design ride user as non-advertisement dispensing user and non-selected advertisement
The advertisement letter that user is inputted and designed in advance by single car advertisement APP is launched by advertisement by what background control center was distributed automatically
Breath;In the transaction data, vehicle tag data acquire RF tag by radio frequency identification module and are obtained.
8. the shared single car advertisement method according to claim 7 based on NB-IOT, it is characterised in that, the Background control
It is centrally generated matched advertising information instruction and generates and include：
Background control center receive bicycle ride user demand launch advertising business application in the case of, generate matching and ride use
Family inputs and the instruction of the advertising information of the advertising information of design；
Background control center do not receive bicycle ride user demand launch advertising business application in the case of, generate matching ride
The advertising information instruction that user launches advertisement by the demand that single car advertisement APP applies is launched in advertisement before.
9. the shared single car advertisement method according to claim 8 based on NB-IOT, it is characterised in that, the advertising unit
Progress advertisement is matched in bicycle rides user's ride and is shown according to the instruction of the advertising information of reception includes the following steps：
Step I bicycles ride user ride drive the POV LED displays follow the wheel of bicycle rotate to be formed it is matched wide
Accuse display surface；
Step II described control units decode the image code stream to match with the advertisement sent by platform control centre, obtain pixel
Data flow is simultaneously sent to POV LED drive units;
POV LED drive units described in step III, which receive, generates timing control signal after matched pixel data stream, and by picture
Plain data flow is sent to POV LED displays with timing control signal and carries out advertisement and shows；
Step IV bicycles are ridden to match in user's ride and are detected to the riding position of bicycle, and coordinate the control
Unit controls and so that POV LED displays is stablized progress advertisement and show.
10. the shared single car advertisement method according to claim 9 based on NB-IOT, it is characterised in that, the advertisement side
Method further includes：
Step I rides in bicycle during user rides and carry out advertisement process, and advertising unit is matched by the first NB-IOT terminal modules
The 3rd NB-IOT terminal modules are closed with background control center into between-line spacing interactive communication, and the bicycle position that GPS module is obtained
Confidence breath is sent to background control center;
Step II background control centers are adjusted advertising unit content according to the location information of the bicycle of acquisition, launch simultaneously
Advertisement launches the corresponding advertisement of user close to the advertisement of advertising unit and shared bicycle.
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| CN201810665876.6A CN108805630A (en) | 2018-06-26 | 2018-06-26 | Shared single car advertisement system based on NB-IOT and advertising method |
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