CN108769262B - Large-screen information pushing system, large-screen equipment and method - Google Patents

Large-screen information pushing system, large-screen equipment and method Download PDF

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CN108769262B
CN108769262B CN201810722061.7A CN201810722061A CN108769262B CN 108769262 B CN108769262 B CN 108769262B CN 201810722061 A CN201810722061 A CN 201810722061A CN 108769262 B CN108769262 B CN 108769262B
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user
screen
audio file
interaction server
screen interaction
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CN108769262A (en
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杨丽玉
刘怡中
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Xiamen Shenglian Network Information Technology Co ltd
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Xiamen Shenglian Network Information Technology Co ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • G06Q30/0271Personalized advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/12Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
    • H04L67/125Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks involving control of end-device applications over a network
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/18Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

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  • Business, Economics & Management (AREA)
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  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a large-screen information pushing system, large-screen equipment and a method, wherein a mobile terminal converts user ID (identity) of the mobile terminal into a corresponding audio file; the large screen device converts the audio file into a corresponding user ID; the multi-screen interaction server receives the user ID uploaded by the large-screen equipment, inquires data information stored in the database, matches user information content or instructions corresponding to the user ID according to a preset matching strategy, and drives the large-screen equipment to display corresponding information or content. The mobile terminal is registered in the multi-screen interaction server in advance and obtains a corresponding user ID. According to the invention, when the mobile terminal of the user approaches a certain large screen, the interesting content of the user is displayed by callback through the multi-screen interaction server according to the behavior image of the user, so that the outdoor media presentation mode is changed.

Description

Large-screen information pushing system, large-screen equipment and method
Technical Field
The present invention relates to the field of internet communications, and in particular, to a large-screen information push system, a large-screen device, and a method.
Background
With the continuous popularization of large screen media terminals, various outdoor advertising media have been explosively increased. The information such as advertisement pushing of the crowd is watched on the large-screen media terminal, so that the information pushing mode is quite common. Pushing advertisements through large screen terminals is a common practice for many media, such as by broadcasting text, pictures, voice, video, etc. content in a fixed large screen terminal, a good advertising effect can be achieved.
However, in the application scenario of the prior art, the content or advertisement displayed on the large screen in the public place is usually fixed or pre-scheduled, and the personalized and customized advertisement content cannot be automatically displayed according to the characteristics of the consumer.
Disclosure of Invention
The invention mainly solves the technical problem of providing a large-screen information pushing system, large-screen equipment and a large-screen information pushing method, which can push more accurate information aiming at different information receiving groups through a large screen, realize information pushing individuation and obtain good information pushing effect.
In order to solve the technical problems, the invention adopts a technical scheme that: a large screen information push system, the system comprising: the mobile terminal is used for converting the user ID of the mobile terminal into a corresponding audio file; the large screen device is used for receiving the audio file sent by the mobile terminal, analyzing the received audio file and converting the received audio file into a corresponding user ID; the multi-screen interaction server is in communication connection with the large-screen equipment and is used for receiving the user ID uploaded by the large-screen equipment, inquiring data information stored in a database and matching user information content or instructions corresponding to the user ID according to a preset matching strategy; the large screen device is also used for receiving user information content or instructions corresponding to the user ID sent by the multi-screen interaction server and displaying corresponding information or content; the mobile terminal is registered in the multi-screen interaction server in advance and obtains a corresponding user ID; and the multi-screen interaction server acquires data information corresponding to the registered user ID from the network in advance and stores the data information in the database.
The mobile terminal comprises a first processing unit, a sound playing unit and/or a Bluetooth unit; the first processing unit includes: the conversion module is used for converting the user ID of the mobile terminal into a corresponding sound code; the first Fourier transform module is used for performing forward Fourier transform on the acoustic code generated by the conversion module so as to generate a corresponding acoustic wave signal; an audio generating unit, configured to process the acoustic wave signal generated by the first fourier transform module to generate an audio file; when the audio file is a sound file, the audio file is sent through the sound playing unit; and when the audio file is a Bluetooth signal, the audio file is sent through the Bluetooth unit.
The large-screen device comprises a receiving unit and a second processing unit; the receiving unit is used for receiving the audio file sent by the mobile terminal; the second processing unit includes: the analyzing unit is used for analyzing the audio file received by the receiving unit to obtain a corresponding sound wave signal; the second Fourier transform module is used for carrying out Fourier inverse transform on the sound wave signals generated by the analysis unit so as to obtain corresponding sound codes; and the ID generation unit is used for converting the sound code generated by the second Fourier transform module into a corresponding user ID.
The mobile terminal responds to the operation of a user or automatically identifies the current scene and controls the Bluetooth unit or the sound playing unit to be started or stopped.
The receiving unit responds to a control instruction sent by the multi-screen interaction server according to a preset content pushing arrangement to be opened or closed.
When the large-screen equipment receives more than two audio files sent by the mobile terminals at the same time, processing the received audio files to generate corresponding user IDs, and simultaneously sending the generated user IDs to the multi-screen interaction server; the multi-screen interaction server processes the received user ID according to a preset processing rule to search matched content or information; the preset processing rule is to identify the authority of the user ID, and the authority of the user ID can be preset and stored or carried together when the audio file is sent.
In order to solve the technical problems, the invention adopts another technical scheme that: the method for pushing the large-screen information comprises the following steps: the mobile terminal converts the user ID into a corresponding audio file; the large screen device receives the audio file sent by the mobile terminal, analyzes the received audio file and converts the received audio file into a corresponding user ID; the multi-screen interaction server receives the user ID uploaded by the large-screen equipment, inquires data information stored in a database, and matches user information content or instructions corresponding to the user ID according to a preset matching strategy; the large screen device receives user information content or instructions corresponding to the user ID sent by the multi-screen interaction server and displays corresponding information or content; the mobile terminal is registered in the multi-screen interaction server in advance and obtains a corresponding user ID; and the multi-screen interaction server acquires data information corresponding to the registered user ID from the network in advance and stores the data information in the database.
The mobile terminal converts the user ID into a corresponding audio file, and specifically comprises the following steps: converting the user ID of the mobile terminal into a corresponding sound code; performing forward Fourier transform on the generated acoustic codes, so as to generate corresponding acoustic signals; and processing the acoustic wave signal generated through Fourier forward transformation to generate the audio file.
The large screen device receives an audio file sent by the mobile terminal, analyzes the received audio file, and converts the received audio file into a corresponding user ID, and specifically comprises the following steps: analyzing the received audio file to obtain a corresponding sound wave signal; performing Fourier inverse transformation on the sound wave signals generated by analysis, so as to obtain corresponding sound codes; and converting the generated voice code subjected to Fourier inverse transformation into the corresponding user ID.
In order to solve the technical problems, the invention adopts another technical scheme that: there is provided a large screen apparatus, the apparatus comprising: the receiving unit is used for receiving the audio file sent by the mobile terminal; the audio file sent by the mobile terminal is a corresponding audio file generated by converting the user ID of the mobile terminal; the mobile terminal is registered in the multi-screen interaction server in advance and generates a corresponding user ID; the second processing unit is used for analyzing the received audio file and converting the audio file into a corresponding user ID; uploading the generated user ID to a multi-screen interaction server, so that the multi-screen interaction server queries a database and matches user information content or instructions corresponding to the user ID according to a preset matching strategy; receiving information content or instructions returned by the multi-screen interaction server, and displaying corresponding information or content; the multi-screen interaction server acquires data information corresponding to the registered user ID from the network in advance and stores the data information in a database.
Wherein the second processing unit includes: the analyzing unit is used for analyzing the audio file received by the receiving unit to obtain a corresponding sound wave signal; the second Fourier transform module is used for carrying out Fourier inverse transform on the sound wave signals generated by the analysis unit so as to obtain corresponding sound codes; and the ID generation unit is used for converting the sound code generated by the second Fourier transform module into a corresponding user ID.
In order to solve the technical problems, the invention adopts another technical scheme that: the method for pushing the large-screen information comprises the following steps: the large screen device receives the audio file sent by the mobile terminal, analyzes the received audio file and converts the received audio file into a corresponding user ID; the audio file sent by the mobile terminal is a corresponding audio file generated by converting the user ID of the mobile terminal; the mobile terminal is registered in the multi-screen interaction server in advance and generates a corresponding user ID; uploading the generated user ID to the multi-screen interaction server, so that the multi-screen interaction server queries a database and matches user information content or instructions corresponding to the user ID according to a preset matching strategy; the multi-screen interaction server acquires data information corresponding to the registered user ID from the network in advance and stores the data information in a database; and when receiving the information content or the instruction returned by the multi-screen interaction server, displaying the corresponding information or content.
According to the large-screen information pushing system, the large-screen equipment and the large-screen information pushing method provided by the embodiment of the invention, when the mobile terminal of a user approaches a certain large screen, the mobile terminal sends out an audio (sound wave signal) or a Bluetooth signal to the large screen, so that the large screen knows that the certain user approaches; when the large screen senses the audio frequency (sound wave signal) or the Bluetooth signal sent by the mobile terminal, which user is close to the screen can be known, and the interesting content of the user is displayed through the multi-screen interaction server callback according to the behavior image of the user, so that the outdoor media presentation mode is changed.
Drawings
Fig. 1 is a network architecture diagram of a large screen information push system in an embodiment of the present invention;
fig. 2 is a schematic functional structure diagram of a large-screen information push system according to an embodiment of the present invention;
fig. 3 is a flowchart of a large screen information pushing method according to a first embodiment of the present invention;
FIG. 4 is a flow chart of the implementation method of step S20 shown in FIG. 3;
FIG. 5 is a flow chart of the implementation method of step S21 shown in FIG. 3;
fig. 6 is a flowchart of a large screen information pushing method according to a second embodiment of the present invention.
Detailed Description
The description of prior art terms to which the embodiments of the present invention are directed will be first explained.
Audio frequency: generally referred to as sound, or frequency of sound.
A receiver: the present invention is directed to an audio receiver, such as a microphone, or a bluetooth receiver that receives BLE bluetooth signals.
Acoustic wave signal: audio that can be received and parsed by the sound receiver, the parsed original signal. Acoustic code: and obtaining meaningful data after carrying out Fourier inverse transformation on the sound wave signals.
Internal control instructions: a computer or an instruction signal within a computer device in order to trigger a certain function of the device.
External control signaling: external communication signals established in a common communication protocol may be received by other receiving devices, such as WIFI-based control signaling, bluetooth-based control signaling, iBeacon-based control signaling, or other control signaling transmitted in the form of electromagnetic waves.
Triggering response content: output correspondence made based on intelligent recognition of input content, such as text, sound, voice, image, web page link, service link, control signal, device internal control instruction, or external control signaling, etc.
Acoustic code receiving means: the system can be intelligent equipment, mobile phone APP or special software, hardware, firmware or combination of the intelligent equipment, the mobile phone APP and the special software, the hardware, the firmware or the combination of the intelligent equipment and the special software; the device is used for receiving the audio frequency, analyzing the sound wave signals in the audio frequency, finally obtaining the sound code and generating the trigger response content of the device.
User portraits, user behavior portraits (personas or behavior personas): the user portraits are also called user roles, users are known through user investigation and behavior analysis, the users are distinguished into different types according to the differences of targets, behaviors and views of the users, then typical characteristics are extracted from each type, and descriptions such as names, photos, some demographic factors, scenes and the like are given to form a person prototype which is used as an effective tool for outlining target users and contacting user requirements and design directions.
User ID: the mobile phone user ID can enable the multi-screen interaction server to identify the user, and the user can conduct AI intelligent comparison and calculation through the internal big data to find out information content or instruction which is most suitable for the user, and the information content or instruction is used as triggering response content.
In order to describe the technical content, constructional features, achieved objects and effects of the present invention in detail, the present invention will be described in detail with reference to the accompanying drawings and embodiments.
Fig. 1 is a network architecture diagram of a large-screen information pushing system according to an embodiment of the invention. The system 10 includes a multi-screen interactive server 11, a large screen device 12, and a mobile terminal 13. Wherein the multi-screen interactive server 11, the large-screen device 12 and the mobile terminal 13 establish communication connection through a communication network. And, the multi-screen interaction server 11 may establish a communication connection with one or more large-screen devices 12 through a network, and may also establish a communication connection with one or more mobile terminals 13 through a network.
The large screen device 12 is usually referred to as an indoor large screen, an outdoor large screen, and a host computer for providing business services, and in this embodiment, the large screen device 12 may be a host computer or simply a UI display terminal device, which is controlled by a central advertisement system. The multi-screen interaction server 11 can be a server or a combination of multiple servers, is responsible for coordinating different screen signals, triggers response content through internal control instructions or external control signaling, and achieves the multi-screen interaction effect. The mobile terminal 13 may be a mobile phone, a tablet computer, and emits audio (acoustic signals) or bluetooth signals through a speaker attached to the device or a bluetooth device.
Further, please refer to fig. 2, which is a schematic diagram illustrating a functional structure of a large-screen information push system according to an embodiment of the present invention.
The multi-screen interaction server 12 comprises an identification unit 110, a matching unit 111, a pushing unit 112 and a database 113.
The large screen device 12 includes a receiving unit 120, a second processing unit 121, and a display processing unit 122.
The mobile terminal 13 includes a first processing unit 130, a built-in bluetooth unit 131, and a sound playing unit 132.
The specific working principle is as follows.
In the mobile terminal 13, the first processing unit 130 converts its user ID into a corresponding audio file, which may be a sound file, which is transmitted through the sound playing unit 132; the audio file may also be a bluetooth signal, sent through bluetooth unit 131. The sound playing unit 132 may be a speaker provided in the mobile terminal 13.
Further, the mobile terminal 13 registers in the multi-screen interaction server 11 in advance, and generates a corresponding user ID. The user registration method is the same as the prior art, and is not described in detail herein.
Further, the first processing unit 130 further includes:
a conversion module 1301, configured to convert a user ID of the mobile terminal 13 into a corresponding acoustic code;
the first fourier transform module 1302 is configured to perform forward fourier transform on the acoustic code generated by the transform module 1301, thereby generating a corresponding acoustic wave signal.
The audio generating unit 1303 is configured to process the acoustic wave signal generated by the first fourier transform module 1302 to generate an audio file.
When the mobile terminal 13 transmits its user ID in the form of an audio file, the large-screen device 12 satisfying the audio file reception range receives the audio file and processes it.
Specifically, the receiving unit 120 receives an audio file transmitted by a mobile terminal 13, and the second processing unit 121 parses the audio file received through the receiving unit 120 and converts it into a corresponding user ID. Wherein, the "satisfying the audio file reception range" means within the effective reception range of the receiving unit 120. It will be appreciated that the user of the mobile terminal 13 carries his movement and, when within effective reception range of the large screen device 12, the large screen device 12 can receive the user ID transmitted by the mobile terminal 13 in the form of an audio file.
Further, the second processing unit 121 includes:
a parsing unit 1211, configured to parse the audio file received by the receiving unit 120 to obtain a corresponding acoustic signal;
a second fourier transform module 1212, configured to perform fourier inverse transform on the acoustic signal generated by the parsing unit 1211, so as to obtain a corresponding acoustic code;
an ID generation unit 1213, configured to convert the vocoded generated by the second fourier transform module 1212 into a corresponding user ID.
Further, the large screen device 12 also uploads the user ID generated by the ID generation unit 1213 to the multi-screen interaction server 11. The large-screen device 12 may perform data transmission and command interaction with the multi-screen interaction server 11 through a corresponding interface, which is the same as the prior art, and will not be described herein.
When the multi-screen interaction server 11 receives a user ID uploaded by a large-screen device 12, the matching unit 111 identifies the user ID, queries data information stored in the database 113, and matches user information content or instructions corresponding to the user ID according to a preset matching policy. In this embodiment, the matching unit 111 matches all the information of interest of the user ID according to a preset matching policy. The multi-screen interaction server 11 obtains the data information corresponding to the user ID from the network in advance, and stores the data information in the database 113. The data information corresponding to the user ID may be a web log of the access network of the user ID, including a forum login record, an online shopping record, a news browse record, and the like. The matching unit 111 performs AI-intelligent comparison on the user ID through big data statistics, thereby finding out information content or instruction most suitable for the user. Further, the multi-screen interaction server 11 may only acquire the browsing record of the user ID on the lan, for example, when the multi-screen interaction server 11 is a server for managing a large screen of a mall, it only acquires the browsing record of the user ID on the website of the mall or the network access through the lan of the mall, and stores the corresponding data in the database 113, so that when a consumer shops in the mall, the large screen inside the mall carries out advertisement pushing of the product sold in the mall for the consumer.
When the multi-screen interactive server 11 determines information contents or instructions matching the user ID, the pushing unit 112 is configured to transmit the determined information contents or instructions to the large-screen device 12.
When the large-screen device 12 receives the information content or the instruction returned by the multi-screen interaction server 11, the display processing unit 122 is configured to drive the large-screen to display the corresponding information or content. Such as text, sound, voice, images, web page links, service links, control signals, device internal control instructions, or external control signaling, etc.
Therefore, when the mobile terminal of the user approaches a certain large screen, the mobile terminal sends out audio (sound wave signals) or Bluetooth signals to the large screen, so that the large screen knows that the certain user approaches; when the large screen senses the audio frequency (sound wave signal) or the Bluetooth signal sent by the mobile terminal, which user is close to the screen can be known, and the interesting content of the user is displayed through the multi-screen interaction server callback according to the behavior image of the user, so that the outdoor media presentation mode is changed.
Further, when the mobile terminal 13 generates a corresponding audio file with its user ID, the bluetooth unit 131 or the sound playing unit 132 may continuously transmit the audio file; the user can also freely turn on or off the bluetooth unit 131 or the sound playing unit 132 as needed, so that the user ID is transmitted in the form of an audio file in a desired scene. That is, the mobile terminal 13 may control the on/off of the bluetooth unit 131 or the sound playing unit 132 in response to the user's operation or automatically recognize the current scene. Wherein, corresponding operation keys can be set to directly turn on or off the bluetooth unit 131 or the sound playing unit 132 in response to user operations. The automatic identification of the current scene may be performed according to the current geographic location and the current network IP address, for example, when the current geographic location is a mall and the network IP address is a mall, the bluetooth unit 131 or the sound playing unit 132 is turned on. Of course, whether to turn on the bluetooth unit 131 or the scene of the sound playing unit 132 may also be set by the user through the mobile terminal 13 in advance.
Similarly, the receiving unit 120 of the large screen device 12 may be turned on or off according to the actual scene, for example, if an advertisement of a certain large screen device 12 is purchased in a certain period, the receiving unit 120 is turned off during the certain period, so that the large screen device 12 displays the prearranged advertisement content during the certain period. The control instruction for controlling the receiving unit 120 to be turned on or off may be sent by the multi-screen interaction server 11 according to a preset content pushing arrangement, or may be from other terminal devices, servers, such as a background management server, etc.
Further, the mobile terminal 13 runs an APP to run the first processing unit 130 to implement the corresponding function.
In particular, if there is no audio file transmitted by the mobile terminal 13 or no audio file received within the effective reception range of the receiving unit 120 of a large screen device 12, the large screen device 12 performs selective information playback according to the history that has been played. For example, information that is played most frequently before the large-screen device 12 is played, or designated information is played, or the like.
Specifically, if the receiving unit 120 of a large-screen device 12 receives more than two audio files sent by the mobile terminals 13 at the same time, the received audio files are processed at the same time to generate corresponding user IDs, and the corresponding user IDs are simultaneously sent to the multi-screen interaction server 11, so that the corresponding user IDs are processed according to preset processing rules, matched content or information is searched, and the large-screen device 12 is driven to sequentially play the matched content of the users of the mobile terminals 13, where the preset processing rules may be authority for identifying the user IDs, and the authority of the user IDs may be preset and stored, or may be carried together when sending the audio files. For example, the user ID rights may be: whether a member, a member level, a consumption accumulation amount, etc.; the preset processing rules may be: the user IDs of the members are processed in priority, and the user IDs are processed in the order from the high to the low of the member levels, and the accumulated consumption amount is processed in the order from the high to the low of the accumulated consumption amount. Further, the processing rule may be a common composition of one or more user ID rights.
Fig. 3 is a flowchart of a large-screen information pushing method according to a first embodiment of the present invention. The method is applied to the large-screen information pushing system, and specifically comprises the following steps:
in step S20, the mobile terminal converts its user ID into a corresponding audio file and transmits the audio file.
The audio file may be a sound file sent through a speaker, or may be a bluetooth signal sent through a bluetooth module.
Further, the mobile terminal is registered in the multi-screen interaction server in advance, and a corresponding user ID is generated.
Referring to fig. 4, the mobile terminal converts its user ID into a corresponding audio file, which is implemented by the following steps:
step S201, converting the user ID of the mobile terminal into a corresponding sound code;
step S202, performing forward Fourier transform on the generated acoustic codes, thereby generating corresponding acoustic signals.
In step S203, the acoustic wave signal generated through the fourier forward transform is processed to generate an audio file.
In step S21, the large-screen device receives the audio file sent by the mobile terminal, parses the received audio file, and converts the parsed audio file into a corresponding user ID.
Referring to fig. 5, the received audio file is parsed and converted into a corresponding user ID, which is implemented by the following steps:
step S210, analyzing the received audio file to obtain a corresponding sound wave signal;
step S211, performing Fourier inverse transformation on the sound wave signals generated by analysis, so as to obtain corresponding sound codes;
step S212, converting the generated acoustic code subjected to the fourier transform into a corresponding user ID.
In step S22, the large screen device uploads the generated user ID to the multi-screen interaction server.
Step S23, the multi-screen interaction server identifies the user ID, queries data information stored in a database, and matches user information content or instructions corresponding to the user ID according to a preset matching strategy.
In this embodiment, the matching unit 111 matches all the information of interest of the user ID according to a preset matching policy.
The multi-screen interaction server acquires data information corresponding to the user ID from a network in advance and stores the data information in a database. The data information corresponding to the user ID may be a web log of the access network of the user ID, including a forum login record, an online shopping record, a news browse record, and the like. The matching unit 111 performs AI-intelligent comparison on the user ID through big data statistics, thereby finding out information content or instruction most suitable for the user. Further, the multi-screen interaction server may only acquire a browsing record of the user ID on the local area network, for example, when the multi-screen interaction server is a server for managing a large screen of a certain mall, it only acquires a record of the user ID browsing the website of the mall or performing network access through the local area network of the mall, and stores corresponding data in a database, so that when a consumer walks the mall, the large screen inside the mall performs advertisement pushing of the product sold in the mall for the consumer.
In step S24, the multi-screen interaction server transmits the determined information content or instruction to the large-screen device.
And S25, when the large-screen equipment receives information content or an instruction returned by the multi-screen interaction server, displaying corresponding information or content.
Fig. 6 is a flowchart of a large-screen information pushing method according to a second embodiment of the present invention. The method is applied to the large-screen device, and specifically comprises the following steps:
and step S30, the large-screen equipment receives the audio file sent by the mobile terminal, analyzes the received audio file and converts the received audio file into a corresponding user ID.
The audio files sent by the mobile terminal are corresponding audio files generated by converting the user ID of the mobile terminal. The audio file may be a sound file transmitted through a speaker, or may be a bluetooth signal transmitted through a bluetooth module.
Further, the mobile terminal is registered in the multi-screen interaction server in advance, and a corresponding user ID is generated.
Step S31, the large-screen equipment uploads the generated user ID to the multi-screen interaction server, so that the multi-screen interaction server queries a database and matches user information content or instructions corresponding to the user ID according to a preset matching strategy.
The multi-screen interaction server acquires data information corresponding to the user ID from a network in advance and stores the data information in a database. The data information corresponding to the user ID may be a web log of the access network of the user ID, including a forum login record, an online shopping record, a news browse record, and the like.
And step S32, when the large-screen equipment receives information content or an instruction returned by the multi-screen interaction server, displaying corresponding information or content.
According to the large-screen information pushing system, the large-screen equipment and the large-screen information pushing method, when the mobile terminal of a user approaches a certain large screen, the mobile terminal sends out an audio (sound wave signal) or a Bluetooth signal to the large screen, so that the large screen knows that the certain user approaches; when the large screen senses the audio frequency (sound wave signal) or the Bluetooth signal sent by the mobile terminal, which user is close to the screen can be known, and the interesting content of the user is displayed through the multi-screen interaction server callback according to the behavior image of the user, so that the outdoor media presentation mode is changed.
In the several embodiments provided in the present invention, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. For example, the apparatus embodiments described above are merely illustrative, e.g., the division of the modules or units is merely a logical functional division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection may be through some interfaces, devices or units, and may be electrical or other forms.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. With such understanding, all or part of the technical solution of the present invention may be embodied in the form of a software product stored in a storage medium, including instructions for causing a computer device (which may be a personal computer, a management server, or a network device, etc.) or a processor to perform all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a read-only memory (abbreviated as ROM), a random access memory (abbreviated as Random Access Memory), a magnetic disk or an optical disk, or the like, which can store a program code.
The foregoing description is only illustrative of the present invention and is not intended to limit the scope of the invention, and all equivalent structures or equivalent processes or direct or indirect application in other related technical fields are included in the scope of the present invention.

Claims (10)

1. A large screen information push system, the system comprising:
the mobile terminal is used for converting the user ID into a corresponding audio file, responding to the operation of a user or automatically identifying the current scene, and controlling the Bluetooth unit or the sound playing unit to be opened and closed so as to send the audio file; corresponding operation keys can be set in response to user operation; the automatic identification of the current scene can be scene identification according to the current geographic position and the network IP address;
the large screen device is used for starting the receiving unit to receive the audio file sent by the mobile terminal, analyzing the received audio file and converting the received audio file into a corresponding user ID;
the multi-screen interaction server is in communication connection with the large-screen equipment and is used for receiving the user ID uploaded by the large-screen equipment, inquiring data information stored in a database and matching user information content or instructions corresponding to the user ID according to a preset matching strategy;
the large screen device is also used for receiving user information content or instructions corresponding to the user ID sent by the multi-screen interaction server and displaying corresponding information or content;
the large-screen equipment responds to a control instruction sent by the multi-screen interaction server according to preset content pushing arrangement, and controls the receiving unit to be opened or closed;
the mobile terminal is registered in the multi-screen interaction server in advance and obtains a corresponding user ID; the multi-screen interaction server acquires data information corresponding to the registered user ID from the network in advance and stores the data information in the database;
the data information corresponding to the user ID is a weblog of the user ID access network, and the multi-screen interaction server matches the user information content or instruction corresponding to the user ID according to a preset matching strategy, specifically: the multi-screen interaction server intelligently compares the user IDs through big data statistics to find out information content or instructions which are most suitable for the user;
when the multi-screen interaction server is a server for managing a local area network, the data information corresponding to the user ID is a browsing record of the user ID in the local area network, and the multi-screen interaction server matches the user information content or instruction corresponding to the user ID according to a preset matching strategy, specifically: and the multi-screen interaction server acquires the browsing record of the user ID in the local area network, and invokes the corresponding browsing record to be used as information content of the adaptation user.
2. The large screen information push system of claim 1, wherein the mobile terminal comprises a first processing unit, a sound playing unit, and/or a bluetooth unit;
the first processing unit includes:
the conversion module is used for converting the user ID of the mobile terminal into a corresponding sound code;
the first Fourier transform module is used for performing forward Fourier transform on the acoustic code generated by the conversion module so as to generate a corresponding acoustic wave signal;
an audio generating unit, configured to process the acoustic wave signal generated by the first fourier transform module to generate an audio file;
when the audio file is a sound file, the audio file is sent through the sound playing unit; and when the audio file is a Bluetooth signal, the audio file is sent through the Bluetooth unit.
3. The large screen information push system of claim 2, wherein the large screen device further comprises a second processing unit;
the receiving unit is used for receiving the audio file sent by the mobile terminal;
the second processing unit includes:
the analyzing unit is used for analyzing the audio file received by the receiving unit to obtain a corresponding sound wave signal;
the second Fourier transform module is used for carrying out Fourier inverse transform on the sound wave signals generated by the analysis unit so as to obtain corresponding sound codes;
and the ID generation unit is used for converting the sound code generated by the second Fourier transform module into a corresponding user ID.
4. The large screen information pushing system according to claim 1, wherein when the large screen device receives audio files transmitted by two or more mobile terminals at the same time, the received audio files are processed at the same time to generate corresponding user IDs, and the generated plurality of user IDs are transmitted to the multi-screen interactive server at the same time;
the multi-screen interaction server processes the received user ID according to a preset processing rule to search matched content or information; the preset processing rule is to identify the authority of the user ID, and the authority of the user ID can be preset and stored or carried together when the audio file is sent.
5. A large screen information pushing method, the method comprising:
the mobile terminal converts the user ID into a corresponding audio file, responds to the operation of the user or automatically identifies the current scene, and controls the Bluetooth unit or the sound playing unit to be opened or closed so as to send the audio file; corresponding operation keys can be set in response to user operation; the automatic identification of the current scene can be scene identification according to the current geographic position and the network IP address;
the large-screen equipment responds to a control instruction sent by the multi-screen interaction server according to a preset content pushing arrangement, starts a receiving unit, receives an audio file sent by the mobile terminal, analyzes the received audio file and converts the received audio file into a corresponding user ID;
the multi-screen interaction server receives the user ID uploaded by the large-screen equipment, inquires data information stored in a database, and matches user information content or instructions corresponding to the user ID according to a preset matching strategy;
the large screen device receives user information content or instructions corresponding to the user ID sent by the multi-screen interaction server and displays corresponding information or content;
the mobile terminal is registered in the multi-screen interaction server in advance and obtains a corresponding user ID; the multi-screen interaction server acquires data information corresponding to the registered user ID from the network in advance and stores the data information in the database;
the data information corresponding to the user ID is a weblog of the user ID access network, and the multi-screen interaction server matches the user information content or instruction corresponding to the user ID according to a preset matching strategy, specifically: the multi-screen interaction server intelligently compares the user IDs through big data statistics to find out information content or instructions which are most suitable for the user;
when the multi-screen interaction server is a server for managing a local area network, the data information corresponding to the user ID is a browsing record of the user ID in the local area network, and the multi-screen interaction server matches the user information content or instruction corresponding to the user ID according to a preset matching strategy, specifically: and the multi-screen interaction server acquires the browsing record of the user ID in the local area network, and invokes the corresponding browsing record to be used as information content of the adaptation user.
6. The method for pushing large screen information according to claim 5, wherein the mobile terminal converts its user ID into a corresponding audio file, specifically comprising:
converting the user ID of the mobile terminal into a corresponding sound code;
performing forward Fourier transform on the generated acoustic codes, so as to generate corresponding acoustic signals;
and processing the acoustic wave signal generated through Fourier forward transformation to generate the audio file.
7. The large screen information pushing method according to claim 6, wherein the large screen device receives an audio file transmitted from the mobile terminal, parses the received audio file, and converts the parsed audio file into a corresponding user ID, and specifically comprises:
analyzing the received audio file to obtain a corresponding sound wave signal;
performing Fourier inverse transformation on the sound wave signals generated by analysis, so as to obtain corresponding sound codes;
and converting the generated voice code subjected to Fourier inverse transformation into the corresponding user ID.
8. A large screen apparatus, the apparatus comprising:
the receiving unit is used for receiving the audio file sent by the mobile terminal; the audio file sent by the mobile terminal is a corresponding audio file generated by converting the user ID of the mobile terminal, responds to the operation of a user or automatically identifies the current scene, and controls the Bluetooth unit or the sound playing unit to be opened and closed so as to send the audio file; corresponding operation keys can be set in response to user operation; the automatic identification of the current scene can be scene identification according to the current geographic position and the network IP address; the mobile terminal is registered in the multi-screen interaction server in advance and generates a corresponding user ID;
the second processing unit is used for analyzing the received audio file and converting the audio file into a corresponding user ID; uploading the generated user ID to a multi-screen interaction server, so that the multi-screen interaction server queries a database and matches user information content or instructions corresponding to the user ID according to a preset matching strategy; receiving information content or instructions returned by the multi-screen interaction server, and displaying corresponding information or content; the multi-screen interaction server acquires data information corresponding to the registered user ID from the network in advance and stores the data information in a database;
the data information corresponding to the user ID is a weblog of the user ID access network, and the multi-screen interaction server matches the user information content or instruction corresponding to the user ID according to a preset matching strategy, specifically: the multi-screen interaction server intelligently compares the user IDs through big data statistics to find out information content or instructions which are most suitable for the user;
when the multi-screen interaction server is a server for managing a local area network, the data information corresponding to the user ID is a browsing record of the user ID in the local area network, and the multi-screen interaction server matches the user information content or instruction corresponding to the user ID according to a preset matching strategy, specifically: and the multi-screen interaction server acquires the browsing record of the user ID in the local area network, and invokes the corresponding browsing record to be used as information content of the adaptation user.
9. The large screen apparatus of claim 8, wherein the second processing unit comprises:
the analyzing unit is used for analyzing the audio file received by the receiving unit to obtain a corresponding sound wave signal;
the second Fourier transform module is used for carrying out Fourier inverse transform on the sound wave signals generated by the analysis unit so as to obtain corresponding sound codes;
and the ID generation unit is used for converting the sound code generated by the second Fourier transform module into a corresponding user ID.
10. A large screen information pushing method, the method comprising:
the large screen device receives the audio file sent by the mobile terminal, analyzes the received audio file and converts the received audio file into a corresponding user ID; the audio file sent by the mobile terminal is a corresponding audio file generated by converting the user ID of the mobile terminal, responds to the operation of a user or automatically identifies the current scene, and controls the Bluetooth unit or the sound playing unit to be opened and closed so as to send the audio file; corresponding operation keys can be set in response to user operation; the automatic identification of the current scene can be scene identification according to the current geographic position and the network IP address; the mobile terminal is registered in the multi-screen interaction server in advance and generates a corresponding user ID;
uploading the generated user ID to the multi-screen interaction server, so that the multi-screen interaction server queries a database and matches user information content or instructions corresponding to the user ID according to a preset matching strategy; the multi-screen interaction server acquires data information corresponding to the registered user ID from the network in advance and stores the data information in a database; the data information corresponding to the user ID is a weblog of the user ID access network, and the multi-screen interaction server matches the user information content or instruction corresponding to the user ID according to a preset matching strategy, specifically: the multi-screen interaction server intelligently compares the user IDs through big data statistics to find out information content or instructions which are most suitable for the user; when the multi-screen interaction server is a server for managing a local area network, the data information corresponding to the user ID is a browsing record of the user ID in the local area network, and the multi-screen interaction server matches the user information content or instruction corresponding to the user ID according to a preset matching strategy, specifically: the multi-screen interaction server acquires the browsing records of the user ID in the local area network, and invokes the corresponding browsing records as information content of the adaptation user; and
and when receiving the information content or the instruction returned by the multi-screen interaction server, displaying corresponding information or content.
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