CN108694180A

CN108694180A - The method, apparatus and computer system of content of pages are provided

Info

Publication number: CN108694180A
Application number: CN201710221947.9A
Authority: CN
Inventors: 吴敏龙
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2017-04-06
Filing date: 2017-04-06
Publication date: 2018-10-23

Abstract

The embodiment of the present application discloses the method, apparatus and computer system for providing content of pages, wherein the method may include:First client receives page data to be presented, so the page includes multiple list items, each list items include at least two display states, and the trigger condition of various display states is determined according to change in location information of the list items in screen;During page scroll is shown, determine each list items in the page screen change in location information;According to the change in location information, the display state of each list items is determined.By the embodiment of the present application, it can more effectively cause the concern of user, improve the effective rate of utilization of list items.

Description

The method, apparatus and computer system of content of pages are provided

Technical field

This application involves content of pages processing technology fields, more particularly to the method, apparatus and meter for providing content of pages Calculation machine system.

Background technology

Page info overload is one of overgenerous negative effect of information age information, refers to that page info is more than The range that personal or system can receive, handle or efficiently use.For example, page developer is often added into the same page Bulk information content, numerous viewers can each takes what he needs, selects oneself interested content.But some pages In may have multiple types and repeat or similar information, when this repetition or similar content largely appear in same one page When on face, the information of user may be selected to cause obstacle.In this case, even if the information content in a page not It is especially big, the effective rate of utilization of the content in the page also can be relatively low.Especially in the mobile terminal page, due to mobile whole End equipment screen size is limited, and the content that often screen can be shown is limited, if user during dragging the page, has found the page Interior every content is all similar, then may can not know the secondary from the primary so that really to the valuable information content quilt of user Other analog informations are flooded in the page.

For example, in the common page, the information content of the multinomial displaying object under certain theme for rendering, and with longitudinal row The form of table is presented, and each list items correspond to a content.The information that each content is shown in lists can all be enriched as possible, or Person " dazzles cruel " as possible, to attract the attention of user.But due to being same subject, every content is in content type, displaying pattern Etc. again can inevitably have similarity.User is during sliding the page, the characteristics of contents list can be with static linear It rolls, in rolling process, in addition to position of the content in screen of each list items can change, others will not change. During browsing this information, each list items might have bulk information and be communicated to user, including " dazzling cruel " Caption etc. in background, foreground, in addition multiple similar list items linearly rolled in the page, will make user It is difficult to differentiate between the primary and secondary of content, although so that the abundant information of some independent list items, the practical efficiency of content of pages Relatively low.

Invention content

This application provides the method, apparatus and computer system that provide content of pages, can more effectively cause user Concern, improve the effective rate of utilization of list items.

This application provides following schemes:

A method of content of pages is provided, including:

First client receives page data to be presented, so the page includes multiple list items, each list items packet At least two display states are included, the trigger condition of various display states is true according to change in location information of the list items in screen It is fixed;

During page scroll is shown, determine each list items in the page screen change in location information;

According to the change in location information, the display state of each list items is determined.

A method of content of pages is provided, including:

Server-side receives the request for the access target page that the first client is sent;

The page data of the target pages is provided to first client, so the page includes multiple list items, Each list items include at least two display states, the position of the trigger conditions of various display states according to list items in screen Change information determines, by first client during page scroll is shown, determines each list items in the page in screen Change in location information, and according to the change in location information, determine the display state of each list items.

A kind of page info dissemination method, including:

Second client provide configuration interface, the configuration interface include for treat publication the page in list items and The option of operation that its at least two display state is configured;

The data content configuration information to the various display states of list items in the page is received by the option of operation;

The data content configuration information is submitted to server-side, the page is issued by the server-side, When receiving the accessing page request of the first client, according to the data content configuration information, page is provided to the first client Face data determines each list items in the page in the position of screen by first client during page scroll is shown Change information determines the display state of each list items according to the change in location information.

A kind of page info dissemination method, including:

Server-side receives the page posting request that the second client is submitted, and the request includes configuration information, described to match Confidence breath includes the data content configuration information of at least two display states of the list items to including in the page;

The page is issued according to the data content configuration information, so as in the page for receiving the first client When the access request of face, according to the data content configuration information, page data is provided to the first client, by first client End during page scroll is shown, determine each list items in the page screen change in location information, according to the position Change information determines the display state of each list items.

A kind of page, the page include multiple list items, and each list items include at least two display states, in page During face rolls displaying, the list items in screen at different location are shown as different display states.

A kind of device providing content of pages is applied to the first client, including:

Page data receiving unit, for receiving page data to be presented, so the page includes multiple list items, often A list items include at least two display states, and the trigger condition of various display states becomes according to position of the list items in screen Change information to determine;

Change in location information determination unit, for during page scroll is shown, determining that each list items in the page exist The change in location information of screen;

Display state determination unit, for according to the change in location information, determining the display state of each list items.

A kind of device providing content of pages is applied to server-side, including:

Request reception unit, the request of the access target page for receiving the transmission of the first client;

Page data offer unit, the page data for providing the target pages to first client, so The page includes multiple list items, and each list items include at least two display states, the trigger condition root of various display states It determines according to change in location information of the list items in screen, by first client during page scroll is shown, determines Each list items in the page and according to the change in location information, determine the exhibition of each list items in the change in location information of screen Show state.

A kind of page info distributing device is applied to the second client, including:

Configuration interface provides unit, and for providing configuration interface, the configuration interface includes for treating the publication page In the option of operation that is configured of list items and its at least two display states;

Configuration information receiving unit, for receiving the various display states to list items in the page by the option of operation Data content configuration information;

Configuration information submits unit, for the data content configuration information to be submitted to server-side, by the server-side The page is issued, when receiving the accessing page request of the first client, confidence is matched according to the data content Breath provides page data to the first client and is determined in the page by first client during page scroll is shown Each list items determine the display state of each list items in the change in location information of screen according to the change in location information.

A kind of page info distributing device is applied to server-side, including:

Page posting request receiving unit, the page posting request for receiving the submission of the second client, in the request Including configuration information, the configuration information includes the data content of at least two display states of the list items to including in the page Configuration information;

Page release unit, for being issued to the page according to the data content configuration information, to connect When receiving the accessing page request of the first client, according to the data content configuration information, the page is provided to the first client Data determine that each list items in the page become in the position of screen by first client during page scroll is shown Change information and the display state of each list items is determined according to the change in location information.

A kind of computer system, including:

One or more processors;And

With the memory of one or more of relational processors, the memory is for storing program instruction, the journey Sequence instruction executes following operation when reading execution by one or more of processors:

Page data to be presented is received, so the page includes multiple list items, each list items include at least two The trigger condition of display state, various display states is determined according to change in location information of the list items in screen;

According to specific embodiment provided by the present application, this application discloses following technique effects:

It can be each list items in the same page by the embodiment of the present application, at least two displaying shapes are provided respectively State can determine specific row specifically during page scroll according to change in location situation of the specific list items in screen Display state of the list item in screen.By this variation to list items display state, during can making page scroll, The primary-slave relation that each list items can significantly be distinguished will be currently located at the list items at the most important position of screen, Ke Yiyu Other list items carry out difference displaying, so as to more effectively cause the concern of user, improve the effective rate of utilization of list items.

Certainly, any product for implementing the application does not necessarily require achieving all the advantages described above at the same time.

Description of the drawings

In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, below will be to institute in embodiment Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the application Example, for those of ordinary skill in the art, without creative efforts, can also obtain according to these attached drawings Obtain other attached drawings.

Fig. 1-1,1-2 are list items display state change schematic diagrams provided by the embodiments of the present application;

Fig. 2 is the list items display state change schematic diagram in practical application provided by the embodiments of the present application;

Fig. 3 is the schematic diagram of system architecture provided by the embodiments of the present application;

Fig. 4 is the flow chart of first method provided by the embodiments of the present application;

Fig. 5 is the flow chart of second method provided by the embodiments of the present application;

Fig. 6 is the flow chart of third method provided by the embodiments of the present application;

Fig. 7 is the flow chart of fourth method provided by the embodiments of the present application;

Fig. 8 is the schematic diagram of first device provided by the embodiments of the present application;

Fig. 9 is the schematic diagram of second device provided by the embodiments of the present application;

Figure 10 is the schematic diagram of 3rd device provided by the embodiments of the present application;

Figure 11 is the schematic diagram of the 4th device provided by the embodiments of the present application;

Figure 12 is the schematic diagram of computer system provided by the embodiments of the present application.

Specific implementation mode

Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete Site preparation describes, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on Embodiment in the application, the every other embodiment that those of ordinary skill in the art are obtained belong to the application protection Range.

In the embodiment of the present application, it for the page for carrying out content presentation by one or more list items, provides pair The ways of presentation of specific list items, to which point of the primary and secondary between each list items in this way, can be embodied, and Dividing for this primary and secondary can also change with the sliding screen behavior etc. of user, and being finally reached information in raising list items has Imitate the purpose of utilization rate.It should be noted that in the embodiment of the present application, the specific page typically refers to mobile terminal device and answers The page in.Arrangement mode of each list items in the page can there are many, for example, under in one way in which, a page May include one or more list items in face, when list items are multiple, may be used between each list items laterally or The mode longitudinally to form a line is arranged.For example, it is assumed that by the way of longitudinal arrangement, then each list items in the horizontal may be used To take screen (it is of course also possible to side or both sides are left white), in the longitudinal direction, often screen can show one or more lists , user can be by way of sliding up and down screen, to realize the browsing, etc. to each list items.

Can be every in the embodiment of the present application to achieve the purpose that each list items are made a distinction between the important and the lesser one when specific implementation A list items provide at least two display states, and so-called display state refers to user when list items are specifically shown in the page Visible state, different display states specifically can be by showing the difference of content in the difference of list items size, list items Etc. embodying.For example, can be respectively the first display state and the second display state, alternatively, both display states it Between one or more intermediate display states can also be provided.Client can determine in advance during being shown to the page Justice goes out one or more specific trigger positions in screen, for example, it may be the middle position etc. of screen.In the mistake of displayed page Cheng Zhong can be detected position of each list items in screen, determine each list items in the page in the position of screen Change information determines the display state of each list items, and be shown to list items according to this change in location information.Wherein, Between a variety of different display states the data content of displaying and/or displaying pattern etc. can be different, data Content may include specific data type, data volume etc., and displaying pattern can specifically include the size of list items, data typesetting Mode etc..For example, the second display state is for the first display state, the sizes of list items can with bigger, displaying Information content can be more, and if there is intermediate display state, then the information content and size of intermediate display state can be above-mentioned Between the two, it in this way, during the same list items switch from the first display state to the second display state, can embody The characteristics of information content for going out displaying in list items gradually increases, and the size of list items is gradually expanded.In addition, in the process of switching In, the corresponding data content of information content increased newly in list items, can also have from it is fuzzy gradually become it is clear, from it is translucent gradually Become the process of opaque equal variations.In addition, a list items are switched to the process of the second display state from the first display state In, usually it is also accompanied by the process that another list items is switched to the first display state from the second display state.This difference exists Variation of the same list items between " collapsed state " and " unfolded state " can visually be showed.

For example, as Figure 1-1, with sliding behavior of the user in screen, during page scroll, into screen The list items of curtain specific position, can dimensionally change, for example, when list items B is in center Screen position, list items B is in unfolded state, other list items A, C, D are in collapsed state;And with page scroll, when list items C is rolled to screen When middle position, list items C is in unfolded state, and list items A, B, D are in collapsed state.

In addition, can also change in the information content shown.For example, as shown in Figs. 1-2, being unfolded in list items B In the state of, the content that shows includes the title (I has heard kind of a bird) of the list items, (one about shoes for character introduction information The magical story of son), play operation option, play quantity (6,980,000 play), comment item number (312 comments), (2 point 5 of duration Second) etc. various information, and list A, C, D be due to being in collapsed state, only show the heading message of list items, Respectively " oily fir chicken mixes meal ", " numerous and confused landing is white snow " and " chasing after the time for admiring Mr. chocolate ".And list items C is rolled to screen When curtain middle position, the displaying area of more detailed information and bigger can be provided for list items C, other list items are then The only information such as displaying title, and displaying area is smaller.It should be noted that when specific implementation, in addition in Fig. 1-2 in each list items Shown in outside information, also typically include the information such as background picture, be not shown in the Fig. 1-2.

In short, the generation with user to behaviors such as the slidings of the page, the display state of each list items can in the page It constantly changes, can be made under different page status by this variation, each list items are made a distinction between the important and the lesser one so that user Sight focus can more be concerned about the list items in the second display state, also, due to can be in this list items More information content are shown by the size of bigger, therefore, are also had for the operation decision for helping user to carry out next step More positive effect, convenient for improving the effective rate of utilization of list items in the page.

In specific implementation, said program provided by the embodiments of the present application can have a variety of specific application scenarios, example Such as, a kind of typical application scenarios can be:A drop-down page can be created in mobile edition " Taobao " App homepages, as content Carrying channel while specific merchandise news is provided, consumer's " telling a story " can also be given in this way.It is this Drop-down page be usually supplied to consumer in the specific period, for example, 22 points to 24 points be user brush " Taobao " a small peak, Everybody is accustomed to curing in the fine thing in this time attractable point and encouraging oneself, meanwhile, it is daily around panoramic commodity Warm or interesting story all is occurring.And 22 points of particularity to 24 points of this periods also resides in, the period is logical Often sleep the preceding time for user, cherishing the memory of for story sleep listened for childhood, if it is possible to can also hear before sleeping or See a fine story, user can be made to obtain psychic gratification, promotes user experience.Therefore, this clothes provided to the user Business is exactly, in the story for telling a good object healing to user before sleeping every night, meanwhile, it is by more rich form, to show Good commodity in " Taobao " system, using good content, commodity and Product Experience, give expression to Taobao's brand quality sense and Rejuvenation.In order to achieve the above object, adoptable scheme is to first pass through the forms such as picture, video, audio in advance to carry one Specifically " story ", and to one or more commodity in specific " story " association, it is main shown in the corresponding page It is the entrance of each " story ", each " entrance " just corresponds to a list items, and user is by clicking wherein some list items, first The picture of story can be shown, the audio and video for either playing story show or finish and then show and the event The information of the associated commodity of thing.

During the displaying of above-mentioned " Taobao's second floor " homepage is corresponding with the list items of different " story entrances ", it will usually root According to the representative picture of " story ", the brief description etc. of title, content, as the data content in list items, in this way, each list Content shown in is exactly the representative picture of corresponding " story ", title, description of contents etc..Also, in order to keep page The consistency of whole style in face, the basis displaying pattern of each list items, type-setting mode etc. of content can use it is identical or The similar mode of person.Between making different list items, in content type, pattern etc., there are very strong similar Property.That is, the basic pattern of each list items is consistent in list, information type, type-setting mode in list items etc. All it is similar, if user, using the page scroll mode of static linear, each arranges during browsing this page List item other than the position in screen can change, others will not change, this this may result in user by In the primary and secondary of each list items cannot be distinguished out, and some its real interested contents are often missed, so that each row The actual effective rate of utilization of list item is affected.

For above application scene, the aforementioned implementation that the embodiment of the present application is previously mentioned may be used, to solve list The relatively low problem of item effective rate of utilization.Specifically, assuming that specific " story " is video type, then each arranged shown in the page List item is actually the broadcasting entrance of each story video, at this point, can to provide a variety of display states for this list items, Wherein, under different display states, information content and list items size for showing etc. can be different.For example, in the first exhibition Show under state namely list items enter possessed display state under the original state in screen, the letter shown in list items Breath can only include representative picture (can be the picture of static state, can also be cardon), the title of video, the brief text of video Word such as illustrates at the information.And under the second display state, the information shown in list items can then increase on the basis of above- mentioned information Play operation option comments on item number information, playing duration letter furthermore it is also possible to increase the broadcasting time information about the video Breath, and to the character introduction, etc. of video content.Specifically during page scroll, as shown in Fig. 2, in Fig. 2 (A) state Under, when list items " I has heard kind of a bird " are rolled to center Screen position, so that it may to be shown as above-mentioned second display state, and page Other list items in face are then shown as the first display state so that the list items relative to other list items size, Information content shown etc. all different froms, so that user can distinguish the primary and secondary of each list items, by sight focus This is more put into be in the list items " I has heard kind of a bird " of the second display state.Also, due to wherein illustrating more Detailed information, and hence it is also possible to it is interested in it to help user preferably to judge whether, consumer-oriented next step operation (continuing scroll through pages or click the current list item " I has heard kind of a bird " to carry out video-see etc.).It should be noted that In the above-mentioned page, since each story video is usually also associated with specific data object (commodity or service etc.) information, Therefore, the information of this data object can also be appeared under the second display state, it may for example comprise the name of associated data object Claim, represent picture, price, sales volume information, etc..

During user continues to roll the page, as shown in Fig. 2 (C), it is in the first display state before List items " numerous and confused landing is white snow " are rolled to center Screen position, and therefore, which will switching For the second display state, at the same time, the will be switched to by being originally in the list items " I has heard kind of a bird " of the second display state One display state.

Certainly, in practical applications, there can also be intermediate displaying between the first display state and the second display state State, and respective trigger position is corresponded to respectively, since page scroll process is the process of a continuous rolling, pass through This intermediate display state, it is also possible that same list items preferably show the spy of consecutive variations in stateful switchover process Point so that list items are more natural to be switched to the second display state from the first display state.For example, as shown in Fig. 2 (B), it is List items " I has heard kind of a bird " are switched to the first display state from the second display state, list items " numerous and confused landing is white snow " from First display state is switched to the display state at certain moment during the second display state, it is seen then that " I has heard kind to list items Bird " is in intermediate display state, the information content of displaying and the size of list items with list items " numerous and confused landing is white snow ", All between the first display state and the second display state.That is, the corresponding trigger position of intermediate display state can be with The trigger position both sides of the second display state are distributed in, in this way, it either is switched to the second display state from the first display state, Or it is switched to the first display state from the second display state, centre can undergo intermediate display state, so that state Transition it is more natural and tripping, embody the effect of gradual change.

Certainly, the above is merely exemplary introduction, in practical applications, as long as a page includes multiple row List item can be just shown using scheme provided by the embodiments of the present application, also, the content shown in each list items It is not limited to audio/video entrance, can also be pictorial information, alternatively, can also be the data pair issued in sales platform system The details page entry of elephant, the image link, etc. of display data object in list items.

It describes in detail below to concrete implementation scheme.

First, may include server-side in the embodiment of the present application and multiple referring to Fig. 3 for system architecture angle First client, wherein server-side is mainly used for providing specific page data information, and to the various displayings of specific list items Corresponding trigger position condition of state etc. is set, the first client is then available to page access client that person user uses End is passing through first visitor wherein can pre-set with the relevant processing logic of the implementation of the embodiment of the present application, user After family end is initiated to the access request of the page, the first client can obtain corresponding page data from server-side, and in the page During rolling displaying, the display state of list items can be cut according to change in location information of the list items in screen It changes.

Wherein, the specific page can be designed by the background work personnel of server-side, certainly, in practical applications, Different lines list item in the same page may have the case where being designed by different designers, be managed for the ease of unified Reason can also be designer's the second client of offer of page developer or pages column list item, that is, providing a list Item exploitation or design tool.By this tool, designer can be to the various display states for the list items that the page includes Information is configured, wherein including mainly which data content etc. shown under various display states.After configuration is completed i.e. It can be submitted to server-side, by server-side issue the page, later, so that it may to initiate to visit to the page by the first client It asks.Wherein, about information such as the corresponding trigger position condition of various display states, displaying patterns, the second client can be passed through It is configured;Alternatively, under another realization method, can also received in the data to each display state by server-side After holding configuration information, the trigger position condition of the unified various display states for setting each list items shows the information such as pattern;Again Alternatively, can also the trigger position condition of the unified various display states for setting each list items, displaying in the first client The information such as pattern.By latter two mode, each list items can be made to embody one in switching mode in handoff procedure Cause property avoids malfunctioning or occurring chaotic.

Below based on above system framework, describe in detail to the specific implementation of the embodiment of the present application.

Embodiment one

The embodiment one from the angle of page generating mode, is introduced concrete implementation mode first.Such as institute above It states, the specific page in the embodiment of the present application directly can carry out configuration concurrency by the background work personnel of server-side in server-side Cloth, alternatively, can also be in the form of design tool to the exploitation designer of the page or list items the second client of offer The page or list items designer provide corresponding service.The embodiment one is first introduced the second situation.

Specifically, referring to Fig. 4, which provides a kind of page info dissemination method, specifically, this method can be with Including:

S401:Second client provides configuration interface, and the configuration interface includes for treating the row in the publication page The option of operation that list item and its at least two display states are configured;

S402:It is received by the option of operation and confidence is matched to the data content of the various display states of list items in the page Breath;

Specifically, configuration interface can be provided in the second client, wherein may include multiple option of operation, pass through this Kind option of operation can create list items in the specified page, also, can also be at least two exhibition of each list items configuration Show the data content of state.

It wherein, can be to being shown under various display states specifically when for the display state configuration data content of list items Field and the corresponding data acquiring mode of each field configured, wherein same list items, can under different display states To be that field quantity is different, but data acquiring mode is identical, alternatively, data acquiring mode can also be different.Wherein, about data Acquisition modes can directly configure specific data content (such as content of text) in configuration information, alternatively, number can also be configured According to the link (link of such as picture) of content, alternatively, can be with letters such as the corresponding data source of configuration data content and access interfaces It ceases (real-time broadcasting time information of such as video, etc.).In short, in configuration information, a list items packet can specifically include Several display states are included, in the field and the corresponding data of each field that the data content specifically shown in list items is included Hold information.For example, certain list items include two display states, the first display state may include configuration part field, second Display state may include whole fields, etc. of configuration.

S403:The data content configuration information is submitted to server-side, the page is sent out by the server-side Cloth, according to the data content configuration information, is carried when receiving the accessing page request of the first client to the first client For page data, by first client during page scroll is shown, determine each list items in the page in screen Change in location information determines the display state of each list items according to the change in location information.

Configuration information is submitted to after server-side, and server-side can preserve the configuration information of list items, receive To after the configuration information of whole list items in a page, so that it may to be issued to the page so that the page, which becomes, may have access to State.Server-side specifically when preserving the configuration information of list items, is segmented into two mapping tables and is preserved, wherein One can be the corresponding whole fields of list items and the corresponding data content information of each field, another mapping table It can be used to save in same list items under different display states, which field corresponded to respectively.For example, it is assumed that list items first Mapping table can be as shown in table 1:

Table 1

Second mapping table can be as shown in the following Table 2:

Table 2

When specific implementation, under different display states, there can also be different displaying style informations, it may for example comprise row The size of list item, type-setting mode of information etc., in addition, each display state can also be corresponding with respective trigger position condition letter Breath triggers the displaying, etc. of corresponding display state that is, when list items are rolled to which position of screen.These above-mentioned letters Breath can also be configured by the second client, alternatively, can also be by server-side in the number for receiving the submission of the second client After content profile information, unifies the information such as the trigger position condition to each display state, displaying pattern and configure.For example, It can unify the trigger position that the location determination of screen centre is the second display state, downward shift is certain at this location Trigger position, etc. of the distance as intermediate display state.About displaying style information, various display states can be respectively configured The information such as displaying height.It is this to pass through individual correspondence about trigger position conditional information, displaying style information Table is preserved.

In short, server-side in the page is determined each list items under various display states corresponding data content information, After the information such as trigger position conditional information and displaying pattern, so that it may to be issued to the page.Specifically visited in the first client During asking the page, server-side can provide page data to the first client in several ways.For example, one of which is real Can be the configuration information by server-side according to each list items under various display states under existing mode, respectively various displayings State generates a data content, in this way, being supplied in the page data of the first client, each list items can have more numbers According to content, different display states is corresponded to respectively, in this way, the first client is determined in the change in location information according to list items When going out to need to show which state, so that it may according to corresponding data content, to be shown to the list items of corresponding display state .Alternatively, in another case, server-side, can also be by multiple display states of same list items in page data Corresponding same data content, due in data content there are field information, different display states can match according to field Confidence ceases, and determines specific displaying content.First client can be determined to show which shows first when being shown State, then reads out which field the display state corresponds to from configuration information, then is carried from the data content of the list items The data in corresponding field are taken out, and according to the displaying style information specified in configuration information, are assembled under corresponding display state List items.

It should be noted that location triggered conditional information about various display states, and displaying style information etc., Under a kind of realization method, it can also be preserved in the first client, in this way, the second client is only needed to each display state Under data content configured, server-side can also carry out page publication, and nothing according only to this data content configuration information The trigger position conditional information and displaying style information that the various display states of specific each list items need to be paid close attention to, by the first client End carries out unified processing.

It is further to note that server-side according to the data content configuration information of list items provide page data when, Since the data shown in list items may have the information of real-time change, for example, the broadcasting time of video, comment item number etc. Deng.In this case, the often information such as acquiring way of specific data configured in configuration information, for example, to certain number According to the access interface etc. in library.At this point, server-side can also get specific number first according to specific acquiring way information According to content, then specific page data is provided to the first client again.

Embodiment two

The embodiment from the angle of server-side, provides a kind of page info publication second is that corresponding with embodiment one Method, specifically, referring to Fig. 5, this method may include:

S501:Server-side receives the page posting request that the second client is submitted, and the request includes configuration information, institute State the data content configuration information that configuration information includes at least two display states of the list items to including in the page;

S502:The page is issued according to the data content configuration information, to receive the first client When the accessing page request at end, according to the data content configuration information, page data is provided to the first client, by described the One client during page scroll is shown, determine each list items in the page screen change in location information, according to institute Rheme sets change information, determines the display state of each list items.

When specific implementation, it is described the page is issued according to the data content configuration information before, server-side It can also determine trigger condition and displaying style information of the same list items under various display states.

Specific implementation about the embodiment two may refer to the introduction in previous embodiment one, and which is not described herein again.

Embodiment three

By the description of previous embodiment one and embodiment two, the specific page can be generated, wherein may include one A or multiple list items, and each list items may include two kinds of even two or more display states, furthermore it is also possible to In the trigger position conditional information for being pre-configured with various display states, in this way, the first client can shield according to list items In curtain the case where change in location, the display state of list items is switched over.

Specifically, referring to Fig. 6, which provides first from the angle of the first client in a kind of offer page The method of appearance, specifically, this method may include:

S601:First client receives page data to be presented, so the page includes multiple list items, each list Include at least two display states, the change in location information of the trigger conditions of various display states according to list items in screen It determines;

First client can be when receiving access request of the user to the page or when page furbishing is asked, to clothes Business end request page data, correspondingly, specific page data can be supplied to the first client by server-side.Wherein, exist In the embodiment of the present application, since the page includes at least one list items, and each list items include at least two display states, Therefore, when providing page data, corresponding data can be provided for the displaying of a variety of display states and supported.Specifically, the page It can be respectively the various different display states of same list items in data, corresponding data content is provided.Alternatively, may be used also To provide the data content and the corresponding field information of each display state of the corresponding each field of list items, by the first client From the data content of each field, the data content needed under corresponding display state is extracted.About under each display state Corresponding trigger position conditional information, and displaying style information (including size, type-setting mode etc.) can be by server-side in page It is provided in face data, alternatively, can also be stored in the form of configuration information in advance in the first client.

S602:During page scroll is shown, determine each list items in the page screen change in location information;

Page scroll displaying can be specifically triggered by the sliding behavior etc. of user, alternatively, can with automatic trigger, For example, the page can have automatic rolling function etc..During page scroll, the first client can determine each row Change in location information of the list item in screen, for example, some list items, which enters in screen, proceeds by displaying, as the page rolls It is dynamic, position of the list items in screen constantly changes, etc..

S603:According to the change in location information, the display state of each list items is determined.

According to change in location information of the list items determined in screen, so that it may which kind of list items are shown as with determination Display state, also, in rolling process, the display state of same list items can also be switched over.When specific implementation, tool The display state and its switching mode of body can be there are many realization methods.For example, in an implementation mode, each list items can With corresponding first display state and the second display state, list items in screen will be initially entered and be shown as the first displaying shape The list items are switched to the second display state by state when the list items entered in screen reach the first trigger position. Correspondingly, the list items can also be switched after the list items in the second display state leave first trigger position For the first display state.That is, different location that can be according to same list items in screen, the first display state with Mutually switch between second display state.

As it was noted above, in order to enable the process of switching is more naturally smooth, each list items can also include being in the At least one intermediate display state between one display state and the second display state, each intermediate display state are corresponding with respectively From the second trigger position information.In this way, specific displaying process can be, during page scroll, first will initially into Enter into screen list items and be shown as the first display state, when the list items reach second trigger position, is switched to The intermediate display state is switched to the second display state when the list items reach first trigger position.

When specific implementation, corresponding second trigger position of same intermediate display state can be distributed in first trigger bit Both sides are set, in this way, during the list items in the second display state leave first trigger position, when list items arrive When up to second trigger position, it can also be first switched to the intermediate display state, when list items leave second triggering When position, then it is switched to the first display state.That is, it is assumed that the first trigger position is to be located at screen centre, then second Trigger position can be located in place of the first trigger position downward shift certain distance, in this way, either from the first displaying shape State is switched to the second display state, or is switched to the first display state from the second display state, can undergo intermediate displaying State so that the process transitions of switching it is more natural.

In addition, in specific implementation, the same list items are being switched to centre from the display state of the first display state/second During display state, switching mode at a slow speed may be used, the second display state/the is being switched to from intermediate display state During one display state, quick switching mode may be used.Wherein, so-called switching mode at a slow speed can refer to, It is switched over using first rate, quick switching mode can refer to being switched over the second rate, wherein first rate is small In the second rate.That is, from the first display state to can be a gradual change in the handoff procedure of the second display state Process, but the process of gradual change may not be variation completely at the uniform velocity, but can there are one " prominent at some position Become " the phenomenon that, user can be made more intuitively to experience the variation of list items display state in this way.

Since multiple list items would generally be shown in the page simultaneously, first row list item is from the first display state to The process of two display states switching, is switched from the second display state to the first display state with secondary series list item Process, which synchronizes, to be carried out.

Wherein, between a variety of different display states, in the information content of the data content shown, and/or displaying pattern Etc. may have difference.Wherein, under the first display state, the information content of data content can be it is minimum, list items Size is also minimum, and under the second display state, the information content of data content can be most, and the size of list items is also accordingly adjusted to It is maximum.Intermediate display state then may be in state placed in the middle in information content and size etc..In this way, a kind of specific Realization method under, during first row list item switches from the first display state to the second display state, can show The information content shown in first row list item gradually increases, the process that the size of first row list item is gradually expanded;In secondary series list item During switching from the second display state to the first display state, then the information content shown in secondary series list item can be showed It gradually decreases, the diminishing process of size of first row list item.That is, from the first display state to the second display state Handoff procedure, can be regarded as the process " being unfolded ", can be with from the second display state to the handoff procedure of the first display state Regard the process of " packing up " as.

Specifically for the angle of the data content of displaying, under the first display state, institute's exhibition in list items can be shown The simplification information for showing object can then show the details of shown object list items Nei under the second display state.

Specifically, when it is the broadcasting entrance of audio/video that shown object, which holds, in the list items, the first display state The simplification information of lower displaying may include the representative image of audio/video, title and/or about the audio/video content Simplify recommended information, the details shown under the second display state can then increase and play on the simplified Information base Option of operation, audio/video content are discussed in detail information, play quantity information, number of reviews information and/or duration information, Etc..

Under some scenes, as the aforementioned " Taobao's second floor " etc., the audio/video shown in the list items can be with Be associated with online retailing server publication data object (can be specifically merchandise items or service object etc.), also, Audio/video in the list items is triggered finish after, can usually jump to the information interface of the data object It is shown.In this case, the details shown under second display state can also include the data object Relevant information.For example, the title of data object, representing picture, price, sales volume information etc..In this way, can be in list items The information of associated data object is appeared, the next step behavior of user can be preferably guided with this.

In some other application scenarios, shown object can be picture in the list items, at this point, the first displaying shape The simplification information shown under state includes the partial content, title and/or the character introduction of simplification content of picture, the second display state The details of lower displaying may include then complete picture, title and detailed character introduction content, etc..

Furthermore when shown object is the information of the data object of online retailing server publication in the list items, The simplification information shown under first display state includes the profile of data object (for example, may include data object Title, represent picture, price etc.), detailed description of the details shown under second display state in data object Information (for example, in addition to information described briefly above, can also increase various information such as sales volume, optional specification, positive rating).

As it was noted above, for same list items, the number that is shown in list items between different display states There is difference according between content and/or displaying pattern.During carrying out state switching to list items, gradual change may be used The data content shown in list items and/or displaying pattern are gradually transitions dbjective state by mode from original state.

For data support angle, as it was noted above, in the page data that the server-side provides, same list items Page data may include more parts of data contents for corresponding respectively to each display state, at this point, the first client can be according to true List items are shown as corresponding display state by the corresponding data content of display state and preset displaying pattern made.

Alternatively, in the page data that the server-side provides, the various display states of same list items can correspond to together A data content, same part data content includes multiple fields, is also wrapped in the page data that the server-side provides Configuration information is included, the configuration information is used to describe the field information of required displaying under each display state.At this point, the first client Can be according to the corresponding required field information shown of the display state determined, the extraction pair from the page data of the list items The data content in field is answered, and according to the corresponding preset displaying style information of the display state, the list items are shown as Corresponding display state.

As it was noted above, specific trigger position conditional information and displaying style information, Ke Yiyou under each display state Server-side provides in page data, alternatively, can also be configured in the first client in advance.

In short, by the embodiment of the present application, it can be each list items in the same page, at least two exhibitions are provided respectively Show state, specifically during page scroll, can determine tool according to change in location situation of the specific list items in screen Display state of the body list items in screen.By this variation to list items display state, it can make page scroll mistake Cheng Zhong can significantly distinguish the primary-slave relation of each list items, will be currently located at the list items at the most important position of screen, can To carry out difference displaying with other list items, so as to more effectively cause the concern of user, effective profit of list items is improved With rate.

Example IV

The example IV is corresponding with embodiment three, from the angle of server-side, provides a kind of offer content of pages Method, referring to Fig. 7, this method can specifically include:

S701:Server-side receives the request for the access target page that the first client is sent;

S702:The page data of the target pages is provided to first client, so the page includes multiple row List item, each list items include at least two display states, and the trigger conditions of various display states is according to list items in screen Change in location information determine, by first client during page scroll is shown, determine each list items in the page In the change in location information of screen, and according to the change in location information, determine the display state of each list items.

Wherein, the list items include the data content in multiple fields under each display state, including in data Hold the field of real-time change, for example, the real-time sales volume etc. of video playing number, comment item number, data object.At this point, service It end, can also be according to the data content of list items before providing the page data of the target pages to first client Configuration information determines the data content acquiring way information in the field of the real-time change, and believes according to the acquiring way Breath obtains the real time data content in the field, and is supplied to first client.

In addition, server-side can also be right before providing the page data of the target pages to first client In same list items, respectively various display states generate corresponding data content.It is various alternatively, for same list items Display state generates same part data content, and generates configuration information, and same part data content includes multiple fields, institute State field information of the configuration information for describing required displaying under each display state.

Embodiment five

In the embodiment five, a kind of page is additionally provided, specifically, the page includes multiple list items, Mei Gelie List item includes at least two display states, and during page scroll is shown, the list items in screen at different location are shown as Different display states.

Wherein, about the specific implementation in example IV and embodiment five, it may refer to the note in foregoing embodiments It carries, which is not described herein again.

Corresponding with embodiment one, present invention also provides a kind of page info distributing devices, and referring to Fig. 8, which answers For the second client, including:

Configuration interface provides unit 801, and for providing configuration interface, the configuration interface includes for treating publications page The option of operation that list items and its at least two display states in face are configured;

Configuration information receiving unit 802, for receiving the various displayings to list items in the page by the option of operation The data content configuration information of state;

Configuration information submits unit 803, for the data content configuration information to be submitted to server-side, by the service The page is issued at end, when receiving the accessing page request of the first client, is configured according to the data content Information provides page data to the first client and is determined in the page by first client during page scroll is shown Each list items the display state of each list items is determined according to the change in location information in the change in location information of screen.

When specific implementation, configuration information receiving unit 802 specifically can be used for:

The field information for the various display states configuration for being respectively list items and each word are received by the option of operation The corresponding data content information of section.

Wherein, the field includes the field of data content real-time change, the corresponding data content packet of the field It includes:The corresponding data content acquiring way information of the field.

Corresponding with embodiment two, the embodiment of the present application also provides a kind of page info distributing devices should referring to Fig. 9 Device is applied to server-side, including:

Page posting request receiving unit 901, the page posting request for receiving the submission of the second client, the request Include configuration information, the configuration information includes in the data of at least two display states of the list items to including in the page Hold configuration information;

Page release unit 902, for being issued to the page according to the data content configuration information, so as to When receiving the accessing page request of the first client, according to the data content configuration information, page is provided to the first client Face data determines each list items in the page in the position of screen by first client during page scroll is shown Change information determines the display state of each list items according to the change in location information.

When specific implementation, which can also include:

Information determination unit, for it is described the page is issued according to the data content configuration information before, Determine trigger condition and displaying style information of the same list items under various display states.

Corresponding with embodiment three, the embodiment of the present application also provides a kind of devices providing content of pages, referring to Figure 10, The device is applied to the first client, including:

Page data receiving unit 1001, for receiving page data to be presented, so the page includes multiple lists , each list items include at least two display states, and the trigger conditions of various display states is according to list items in screen Change in location information determines;

Change in location information determination unit 1002, for during page scroll is shown, determining each list in the page Change in location information of the item in screen;

Display state determination unit 1003, for according to the change in location information, determining the display state of each list items.

When specific implementation, each list items correspond to the first display state and the second display state;

The display state determination unit specifically can be used for:

List items in screen will be initially entered and be shown as the first display state;When the list items entered in screen When reaching the first trigger position, which is switched to the second display state.

When specific implementation, the display state determination unit can be also used for:

After the list items in the second display state leave first trigger position, which is switched to first Display state.

Wherein, each list items further include at least one between the first display state and the second display state Between display state, each intermediate display state is corresponding with respective second trigger position information.

Specifically, the display state determination unit can be used for:

List items in screen will be initially entered and be shown as the first display state;It is touched when the list items reach described second When sending out position, it is switched to the intermediate display state;When the list items reach first trigger position, it is switched to second Display state.

When specific implementation, corresponding second trigger position of same intermediate display state can be distributed in first trigger bit Set both sides;At this point, the display state determination unit can be also used for:

During the list items in the second display state leave first trigger position, when list items reach institute When stating the second trigger position, it is switched to the intermediate display state and is switched to when list items leave second trigger position First display state.

In practical applications, the same list items are being switched to intermediate displaying from the display state of the first display state/second During state, first rate may be used and switch over, the second display state/the first is being switched to from intermediate display state During display state, switched over using the second rate;Wherein, first rate is less than the second rate.

Wherein, the process that first row list item switches from the first display state to the second display state, with secondary series list item from The process that second display state switches to the first display state, which synchronizes, to be carried out.

In addition, during first row list item switches from the first display state to the second display state, first row list item The information content of interior displaying can increase, the dimension enlargement of first row list item;In secondary series list item from the second display state to first During display state switches, the information content shown in secondary series list item is reduced, the size reduction of first row list item.

Under the first display state, the simplification information of shown object in displaying list items, under the second display state, exhibition Show the details of shown object list items Nei.

Specifically, when it is audio/video that shown object, which holds, in the list items, the letter that is shown under the first display state It includes the representative images of following one or more audio/videos, title, about the simplification of the audio/video content to change information Recommended information;For the details shown under second display state on the simplified Information base, increased information includes following It is one or more:Play operation option, audio/video content be discussed in detail information, play quantity information, number of reviews letter Breath, playing duration information.

Wherein, the audio/video shown in the list items is associated with the data object of online retailing server publication, After audio/video playback in the list items, the information interface for jumping to the data object is shown;This When, the details shown under second display state further include the relevant information of the data object.

When shown object is picture in the list items, the simplification information shown under the first display state includes following It is one or more:The partial content of picture, title, simplification character introduction content, the detailed letter shown under the second display state Breath includes following one or more:Complete picture, title, detailed character introduction content.

When shown object is the information of the data object of online retailing server publication in the list items, the first exhibition Show that the simplification information shown under state includes the profile of data object, is shown under second display state detailed Detailed description information of the information in data object.

For same list items, the data content that is shown in list items between different display states and/or Show between pattern there is difference.

In addition, when specific implementation, during carrying out state switching to list items, the mode of gradual change may be used, it will The data content and/or displaying pattern shown in list items is gradually transitions dbjective state from original state.

Wherein, in the face data to be presented, the page data of same list items includes corresponding respectively to each displaying shape More parts of data contents of state;

The display state determination unit can be also used for:

According to the corresponding data content of the display state determined and preset displaying pattern, list items are shown as corresponding to Display state.

Alternatively, in another case, in the page data to be presented, the various display states of same list items Corresponding same part data content, same part data content includes multiple fields, the page data that the server-side provides In further include configuration information, the configuration information is used to describe the field information of required displaying under each display state;

The display state determination unit can be also used for:

According to the corresponding required field information shown of the display state determined, carried from the page data of the list items The data content in corresponding field is taken, and according to the corresponding preset displaying style information of the display state, by the list items exhibition It is shown as corresponding display state.

Corresponding with example IV, the embodiment of the present application also provides a kind of devices providing content of pages, referring to Figure 11, The device is applied to server-side, including:

Request reception unit 1101, the request of the access target page for receiving the transmission of the first client;

Page data offer unit 1102, the page data for providing the target pages to first client, So the page includes multiple list items, each list items include at least two display states, the triggering item of various display states Part is determined according to change in location information of the list items in screen, by first client during page scroll is shown, Determine that each list items in the page in the change in location information of screen, and according to the change in location information, determine each list items Display state.

Wherein, the list items include the data content in multiple fields under each display state, including in data The field for holding real-time change before the page data for providing the target pages to first client, further includes:

Acquiring way information determination unit determines the real-time change for the data content configuration information according to list items Data content acquiring way information in the field of change;

Data content acquiring unit, for according in the real time data in field described in the acquiring way acquisition of information Hold, and is supplied to first client.

In addition, the device can also include:

First data content generation unit, for the page number for providing the target pages to first client According to before, for same list items, respectively various display states generate corresponding data content.

Alternatively, under another realization method, which can also include:

Second data content generation unit, for the page number for providing the target pages to first client According to before, for same list items, same part data content is generated for various display states, and generate configuration information, it is described same A data content includes multiple fields, and the configuration information is used to describe the field letter of required displaying under each display state Breath.

In addition, corresponding with previous embodiment three, the embodiment of the present application also provides a kind of computer systems, which can To include:

One or more processors;And

Wherein, Figure 12 illustratively illustrates the framework of computer system, can specifically include processor 1210, video Display adapter 1211, disc driver 1212, input/output interface 1213, network interface 1214 and memory 1220. Above-mentioned processor 1210, video display adapter 1211, disc driver 1212, input/output interface 1213, network interface It can be communicatively coupled by communication bus 1230 between 1214, with memory 1220.

Wherein, processor 1210 may be used general CPU (Central Processing Unit, central processing unit), Microprocessor, application specific integrated circuit (Application Specific Integrated Circuit, ASIC) or The modes such as one or more integrated circuits are realized, for executing relative program, to realize technical solution provided herein.

ROM (Read Only Memory, read-only memory), RAM (Random Access may be used in memory 1220 Memory, random access memory), static storage device, the forms such as dynamic memory realize.Memory 1220 can store For the operating system 1221 that control computer system 1200 is run, it to be used for the low-level operation of control computer system 1200 Basic input output system (BIOS).Furthermore it is also possible to web browser 1223 is stored, data storage management system 1224, with And provide the system 1225 etc. of content of pages.The system 1225 of above-mentioned offer content of pages can be in the embodiment of the present application Implement the application program of These steps operation.In short, provided herein being realized by software or firmware When technical solution, relevant program code is stored in memory 1220, and is executed by processor 1210 to call.

Input/output interface 1213 is for connecting input/output module, to realize information input and output.Input and output/ Module can be used as component Configuration (not shown) in a device, can also be external in equipment to provide corresponding function.Wherein Input equipment may include keyboard, mouse, touch screen, microphone, various kinds of sensors etc., output equipment may include display, Loud speaker, vibrator, indicator light etc..

Communication interface 1214 is used for connection communication module (not shown), to realize the communication of this equipment and other equipment Interaction.Wherein communication module can be realized by wired mode (such as USB, cable etc.) and be communicated, can also be wirelessly (such as mobile network, WIFI, bluetooth etc.) realizes communication.

Bus 1230 includes an access, in various components (such as processor 1210, the video display adapter of equipment 1211, disc driver 1212, input/output interface 1213, network interface 1214, with memory 1220) between transmit information.

It should be noted that although above equipment illustrates only processor 1210, video display adapter 1211, disk and drives Dynamic device 1212, input/output interface 1213, network interface 1214, memory 1220, bus 1230 etc., but be embodied In the process, which can also include other assemblies necessary to realizing normal operation.In addition, those skilled in the art can be with Understand, can also only include component necessary to realizing application scheme in above equipment, without comprising as shown in the figure All components.

As seen through the above description of the embodiments, those skilled in the art can be understood that the application can It is realized by the mode of software plus required general hardware platform.Based on this understanding, the technical solution essence of the application On in other words the part that contributes to existing technology can be expressed in the form of software products, the computer software product It can be stored in a storage medium, such as ROM/RAM, magnetic disc, CD, including some instructions are used so that a computer equipment (can be personal computer, server either network equipment etc.) executes the certain of each embodiment of the application or embodiment Method described in part.

Each embodiment in this specification is described in a progressive manner, identical similar portion between each embodiment Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for system or For system embodiment, since it is substantially similar to the method embodiment, so describing fairly simple, related place is referring to method The part of embodiment illustrates.System and system embodiment described above is only schematical, wherein the conduct The unit that separating component illustrates may or may not be physically separated, the component shown as unit can be or Person may not be physical unit, you can be located at a place, or may be distributed over multiple network units.It can root According to actual need that some or all of module therein is selected to achieve the purpose of the solution of this embodiment.Ordinary skill Personnel are without creative efforts, you can to understand and implement.

Above to the method, apparatus and computer system of offer content of pages provided herein, detailed Jie has been carried out It continues, specific examples are used herein to illustrate the principle and implementation manner of the present application, and the explanation of above example is only It is to be used to help understand the method for this application and its core ideas;Meanwhile for those of ordinary skill in the art, according to this Shen Thought please, there will be changes in the specific implementation manner and application range.In conclusion the content of the present specification should not manage Solution is the limitation to the application.

Claims

1. a kind of method providing content of pages, which is characterized in that including:

First client receives page data to be presented, so the page includes multiple list items, each list items include extremely The trigger condition of few two kinds of display states, various display states is determined according to change in location information of the list items in screen;

2. according to the method described in claim 1, it is characterized in that, each list items correspond to the first display state and the second exhibition Show state;

It is described that the display state of each list items is determined according to the change in location information, including:

List items in screen will be initially entered and be shown as the first display state;

When the list items entered in screen reach the first trigger position, which is switched to the second displaying shape State.

3. according to the method described in claim 2, it is characterized in that, described according to the change in location information, each list is determined Display state, further include:

After the list items in the second display state leave first trigger position, which is switched to the first displaying State.

4. according to the method described in claim 2, it is characterized in that, each list items further include in the first display state and At least one intermediate display state between second display state, each intermediate display state are corresponding with respective second trigger bit Confidence ceases.

5. according to the method described in claim 4, it is characterized in that:

When the list items reach second trigger position, it is switched to the intermediate display state;

When the list items reach first trigger position, it is switched to the second display state.

6. according to the method described in claim 5, it is characterized in that, corresponding second trigger position point of same intermediate display state Cloth is in first trigger position both sides;

It is described according to the change in location information, determine the display state of each list items, further include:

During the list items in the second display state leave first trigger position, when list items reach described the When two trigger positions, it is switched to the intermediate display state and is switched to first when list items leave second trigger position Display state.

7. according to claim 4 to 6 any one of them method, which is characterized in that further include:

The same list items use during being switched to intermediate display state from the display state of the first display state/second First rate switches over, and during being switched to the second display state/first display state from intermediate display state, uses Second rate switches over;Wherein, first rate is less than the second rate.

8. according to claim 2 to 6 any one of them method, which is characterized in that first row list item from the first display state to The process of second display state switching, it is synchronous with the process that secondary series list item switches from the second display state to the first display state It carries out.

9. according to the method described in claim 8, it is characterized in that, being shown from the first display state to second in first row list item During state switches, the information content shown in first row list item increases, the dimension enlargement of first row list item;In second list During item switches from the second display state to the first display state, the information content shown in secondary series list item is reduced, and first The size reduction of list items.

10. according to claim 2 to 6 any one of them method, which is characterized in that under the first display state, show list The simplification information of shown object in, under the second display state, the details of shown object in displaying list items.

11. according to the method described in claim 10, it is characterized in that, in the list items show object appearance for audio/ When video, the simplification information shown under the first display state includes the representative image of following one or more audio/videos, mark It inscribes, about the simplification recommended information of the audio/video content;The details shown under second display state are in the simplification On Information base, increased information includes following one or more:Play operation option, audio/video content are discussed in detail Information plays quantity information, number of reviews information, playing duration information.

12. according to the method for claim 11, which is characterized in that the audio/video association shown in the list items There is a data object that online retailing server is issued, after audio/video playback in the list items, jumps to described The information interface of data object is shown;

The details shown under second display state further include the relevant information of the data object.

13. according to the method described in claim 10, it is characterized in that, when in the list items shown object be picture when, The simplification information shown under first display state includes following one or more:The partial content of picture, title, simplification word Content is introduced, the details shown under the second display state include following one or more:Complete picture, title, in detail Character introduction content.

14. according to the method described in claim 10, it is characterized in that, when interior the shown object of the list items is online retailing When the information of the data object of server publication, the simplification information shown under the first display state includes briefly retouching for data object State information, detailed description information of the details shown under second display state in data object.

15. method according to any one of claims 1 to 6, which is characterized in that different for same list items There is difference between the data content and/or displaying pattern that are shown in list items between display state.

16. according to the method for claim 15, which is characterized in that further include:

During carrying out state switching to list items, by the way of gradual change, the data content that will be shown in list items And/or displaying pattern is gradually transitions dbjective state from original state.

17. method according to any one of claims 1 to 6, which is characterized in that in the page data to be presented, together The page data of one list items includes more parts of data contents for corresponding respectively to each display state;

It is described according to the change in location information, after the display state for determining each list items, further include:

According to the corresponding data content of the display state determined and preset displaying pattern, list items are shown as corresponding exhibition Show state.

18. method according to any one of claims 1 to 6, which is characterized in that in the page data to be presented, The various display states of same list items correspond to same part data content, and same part data content includes multiple fields, Further include configuration information in the page data that the server-side provides, the configuration information is required under each display state for describing The field information of displaying;

According to the corresponding required field information shown of the display state determined, the extraction pair from the page data of the list items The data content in field is answered, and according to the corresponding preset displaying style information of the display state, the list items are shown as Corresponding display state.

19. a kind of method providing content of pages, which is characterized in that including:

The page data of the target pages is provided to first client, so the page includes multiple list items, each List items include at least two display states, the change in location of the trigger conditions of various display states according to list items in screen Information determines, by first client during page scroll is shown, determines each list items in the page in the position of screen Change information is set, and according to the change in location information, determines the display state of each list items.

20. according to the method for claim 19, which is characterized in that the list items include multiple words under each display state Data content in section, it is described to provide the mesh to first client including the field of data content real-time change Before the page data for marking the page, further include:

According to the data content configuration information of list items, the data content acquiring way letter in the field of the real-time change is determined Breath;

According to the real time data content in field described in the acquiring way acquisition of information, and it is supplied to first client.

21. according to the method for claim 19, which is characterized in that described to provide the page object to first client Before the page data in face, further include:

For same list items, respectively various display states generate corresponding data content.

22. according to the method for claim 19, which is characterized in that described to provide the page object to first client Before the page data in face, further include:

For same list items, same part data content is generated for various display states, and generate configuration information, it is described with a Data content includes multiple fields, and the configuration information is used to describe the field information of required displaying under each display state.

23. a kind of page info dissemination method, which is characterized in that including:

Second client provides configuration interface, and the configuration interface includes for treating the list items and its extremely in the publication page The option of operation that few two kinds of display states are configured;

The data content configuration information is submitted to server-side, the page is issued by the server-side, is being received To the first client accessing page request when, according to the data content configuration information, page number is provided to the first client According to, by first client during page scroll is shown, determine each list items in the page screen change in location Information determines the display state of each list items according to the change in location information.

24. according to the method for claim 23, which is characterized in that described to be received to list items by the option of operation The data content configuration information of various display states, including:

The field information for the various display states configuration for being respectively list items and each field pair are received by the option of operation The data content information answered.

25. according to the method for claim 24, which is characterized in that the field includes the word of data content real-time change Section, the corresponding data content information of the field include:The corresponding data content acquiring way information of the field.

26. a kind of page info dissemination method, which is characterized in that including:

The page is issued according to the data content configuration information, to be visited in the page for receiving the first client When asking request, according to the data content configuration information, page data is provided to the first client, is existed by first client Page scroll displaying during, determine each list items in the page screen change in location information, according to the change in location Information determines the display state of each list items.

27. according to the method for claim 26, which is characterized in that it is described according to the data content configuration information to described Before the page is issued, further include:

Determine trigger condition and displaying style information of the same list items under various display states.

28. a kind of page, which is characterized in that the page includes multiple list items, and each list items include at least two exhibitions Show state, during page scroll is shown, the list items in screen at different location are shown as different display states.

29. a kind of device providing content of pages, which is characterized in that it is applied to the first client, including:

Page data receiving unit, for receiving page data to be presented, so the page includes multiple list items, Mei Gelie List item includes at least two display states, and the trigger condition of various display states is believed according to change in location of the list items in screen Breath determines;

Change in location information determination unit, for during page scroll is shown, determining each list items in the page in screen Change in location information;

30. a kind of device providing content of pages, which is characterized in that it is applied to server-side, including:

Page data provides unit, the page data for providing the target pages to first client, so the page Include multiple list items, each list items include at least two display states, and the trigger condition of various display states is according to row Change in location information of the list item in screen determines, by first client during page scroll is shown, determines the page In each list items in the change in location information of screen, and according to the change in location information, determine the displaying shape of each list items State.

31. a kind of page info distributing device, which is characterized in that it is applied to the second client, including:

Configuration interface provides unit, and for providing configuration interface, the configuration interface includes for treating in the publication page The option of operation that list items and its at least two display states are configured;

Configuration information receiving unit, for receiving the number to the various display states of list items in the page by the option of operation According to content profile information;

Configuration information submits unit, for the data content configuration information to be submitted to server-side, by the server-side to institute The page is stated to be issued, when receiving the accessing page request of the first client, according to the data content configuration information, to First client provides page data and determines each row in the page by first client during page scroll is shown List item determines the display state of each list items in the change in location information of screen according to the change in location information.

32. a kind of page info distributing device, which is characterized in that it is applied to server-side, including:

Page posting request receiving unit, the page posting request for receiving the submission of the second client, the request include Configuration information, the configuration information include the data content configuration of at least two display states of the list items to including in the page Information;

Page release unit, for being issued to the page according to the data content configuration information, to receive When the accessing page request of the first client, according to the data content configuration information, page data is provided to the first client, By first client during page scroll is shown, determine that each list items in the page are believed in the change in location of screen Breath, according to the change in location information, determines the display state of each list items.

33. a kind of computer system, which is characterized in that including:

One or more processors;And

With the memory of one or more of relational processors, for storing program instruction, described program refers to the memory It enables when reading execution by one or more of processors, executes following operation:

Page data to be presented is received, so the page includes multiple list items, each list items include at least two displayings The trigger condition of state, various display states is determined according to change in location information of the list items in screen;