CN108665295A - Regional differentiation marketing system and method - Google Patents
Regional differentiation marketing system and method Download PDFInfo
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- CN108665295A CN108665295A CN201710204803.2A CN201710204803A CN108665295A CN 108665295 A CN108665295 A CN 108665295A CN 201710204803 A CN201710204803 A CN 201710204803A CN 108665295 A CN108665295 A CN 108665295A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0204—Market segmentation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
Abstract
The present invention relates to a kind of regional differentiation marketing systems, including internet supply of material platform, region supply of material proxy terminal, product area differentiated marketing database, region proxy terminal and internet supply of material Platform communication of supplying connect, and internet supply of material platform includes that matching module is acted on behalf of in user location acquisition module, the region supply of material, user's access supplies proxy interfaces module, payment for goods settlement module to connection module, region.The invention also discloses regional differentiation marketing method, including product information builds library, selected supplier, user order goods, supplier's delivery, system settlement.The present invention realizes easily regional differentiation sales service using internet commerce platform, has the characteristics that trading efficiency is high.
Description
Technical field
The present invention relates to a kind of differentiated marketing system and method, more particularly to a kind of differentiated marketing system according to region
System and method, belong to trade marketing field.
Background technology
Currently, e-commerce flourishes, various products, the numerous and confused internet login e-commerce platform of service, under line
Entity sale brings very important impact and influence.Entity sale is generated with fast-developing on-line selling under traditional line
Various mechanism conflicts cause the two to check and balance, and resistance is brought to respective development.Therefore under some lines agency open up it is autonomous
Internet commerce brand ignores the utilization to existing e-commerce platform, leads to the waste of resource and unreasonable configuration, on line
Business platform can not take into account therefore have the development of proxy mode, both cause to check and balance, generate unreasonable conflict.
Invention content
Regional differentiation marketing system and method for the present invention disclose new scheme, are realized using internet commerce platform
Easily regional differentiation sales service, solve existing business system cannot achieve take into account thus have commercial agent's pattern carry out it is poor
The problem of alienation is marketed.
Regional differentiation marketing system of the present invention includes internet supply of material platform, region supply of material proxy terminal, product area
Differentiated marketing database, region supply of material proxy terminal are connect with internet supply of material Platform communication, and internet supply of material platform includes
User location acquisition module, the region supply of material act on behalf of matching module, user access to connection module, region supply of material proxy interfaces module,
Payment for goods settlement module, region proxy terminal of supplying supply proxy interfaces module to product area differentiated marketing data by region
Library input supply of material proxy information, user location acquisition module access the region letter that user is extracted to connection module by user
Breath, the region supply of material act on behalf of matching module according to user region information and product area differentiated marketing database for forwarder
It manages information matches and obtains the preferential supply of material consistent with user area information and act on behalf of, user's access is to connection module from product area difference
Change the product information of the preferential supply of material agency of marketing database extraction for user's browsing, selection, payment for goods settlement module complete user with
Settlement operations between region supply of material agency.
This programme also discloses regional differentiation marketing method, and regional differentiation marketing method is marketed by regional differentiation
System realizes that regional differentiation marketing system includes internet supply of material platform, region supply of material proxy terminal, product area differentiation
Marketing database, region supply of material proxy terminal are connect with internet supply of material Platform communication, and internet supply of material platform includes user position
Set acquisition module, matching module is acted on behalf of in the region supply of material, user accesses to connection module, region supply of material proxy interfaces module, payment for goods knot
Calculate module, including step：(1) supply of material proxy information is passed through region supply of material proxy terminal, region supply of material agency by region supply of material agency
To connection module input product regional differentiation marketing database, product area differentiated marketing database root is according to classification the same area
Supply of material proxy information；(2) user accesses docking module accesses internet supply of material platform by user, and internet supply of material platform is logical
The area information that user location acquisition module acquires user in real time is crossed, the region supply of material acts on behalf of matching module according to user area information
It matches to obtain the preferential supply of material consistent with user area information with the supply of material proxy information of product area differentiated marketing database
Proxy information；User access to connection module from product area differentiated marketing database extract preferential supply of material proxy information for
Family browsing, selection；(4) user passes through goods after accessing the preferential supply of material proxy information for obtaining the same area to connection module by user
Money settlement module is placed orders, and region supply of material proxy interfaces module notifies corresponding region supply of material agency's delivery, user to receive goods
It is accessed by user after object and transaction, which is completed, to be confirmed to connection module, payment for goods settlement module passes through region supply of material proxy interfaces module in real time
It supplies with corresponding region and acts on behalf of clearing.
Further, this programme step (2) in, user location acquisition module by user access to connection module obtain user
Access record information after pass through GPS positioning system and obtain user region information.
Further, this programme step (3) in, user access include platform homepage, platform search page, platform to connection module
List page, platform product page, preferential proxy information of supplying include product price information, product attribute information, product inventory information,
Order freightage information, the platform homepage, platform search page, platform lists page, platform product page show the product price letter
Breath, product attribute information, product inventory information, order freightage information.
Further, the payment for goods settlement module of this programme includes buying on balance settlement module, buying on balance settlement module according to
The product price information of product area differentiated marketing database real-time update completes the price difference between user and region supply of material agency
Settlement operations.
Further, the internet supply of material platform of this programme further includes region supply of material management module, region supply of material management module
Sorted out according to product variety, the sale of identical product, inventories obtain supply of material statistical form, region confession in statistics set period of time
Goods proxy interfaces module extraction supply of material statistical form supplies agency by region supply of material proxy terminal browsing for region, and region is for forwarder
It manages according to supply of material statistical form tune goods, replenish.
Regional differentiation marketing system and method for the present invention realize easily area differentiation using internet commerce platform
Change sales service, has the characteristics that trading efficiency is high.
Description of the drawings
Fig. 1 is the schematic diagram of regional differentiation marketing method step of the present invention (1).
Fig. 2 is the schematic diagram of regional differentiation marketing method step (2).
Fig. 3 is the schematic diagram of regional differentiation marketing method step (3).
Fig. 4 is the schematic diagram of regional differentiation marketing method step (4).
Specific implementation mode
Below in conjunction with attached drawing, the invention will be further described.
Regional differentiation marketing system of the present invention includes internet supply of material platform, region supply of material proxy terminal, product area
Differentiated marketing database, region supply of material proxy terminal are connect with internet supply of material Platform communication, and internet supply of material platform includes
User location acquisition module, the region supply of material act on behalf of matching module, user access to connection module, region supply of material proxy interfaces module,
Payment for goods settlement module, region proxy terminal of supplying supply proxy interfaces module to product area differentiated marketing data by region
Library input supply of material proxy information, user location acquisition module access the region letter that user is extracted to connection module by user
Breath, the region supply of material act on behalf of matching module according to user region information and product area differentiated marketing database for forwarder
It manages information matches and obtains the preferential supply of material consistent with user area information and act on behalf of, user's access is to connection module from product area difference
Change the product information of the preferential supply of material agency of marketing database extraction for user's browsing, selection, payment for goods settlement module complete user with
Settlement operations between region supply of material agency.Above scheme realizes easily regional differentiation using internet commerce platform and markets
Business so that between the user and supplier in the same area generate effective communication, taken into account therefore had using e-commerce platform
It supplies under line proxy mode, improves the efficiency of the transaction supply of material.
For the ease of realizing that marketing purpose, this programme also disclose one kind using the regional differentiation marketing system of this programme
Marketing method based on above scheme includes mainly 4 steps, as shown in figures 1-4, specifically regional differentiation marketing method
It is realized by regional differentiation marketing system, regional differentiation marketing system includes internet supply of material platform, region supply of material agency
Terminal, product area differentiated marketing database, region supply of material proxy terminal are connect with internet supply of material Platform communication, internet
Supply of material platform includes user location acquisition module, matching module is acted on behalf of in the region supply of material, user accesses to connection module, region for forwarder
Reason is to connection module, payment for goods settlement module, including step：
Region the supply of material agency will the supply of material proxy information pass through region supply proxy terminal, region supply proxy interfaces module input
Product area differentiated marketing database, product area differentiated marketing database root act on behalf of letter according to the supply of material for sorting out the same area
Breath.
(2) user accesses docking module accesses internet supply of material platform by user, and internet supply of material platform passes through user position
The area information that acquisition module acquires user in real time is set, the region supply of material acts on behalf of matching module according to user area information and product zone
The supply of material proxy information of domain differentiated marketing database matches to obtain the preferential supply of material proxy information consistent with user area information.
The process of acquisition customer position information can be realized by special positioning system, can be specifically that user location acquisition module is logical
It crosses after user accesses the access record information for obtaining user to connection module and is believed by GPS positioning system acquisition user region
Breath.
User access to connection module from product area differentiated marketing database extract preferential supply of material proxy information for
Family browsing, selection.Product related information is obtained in order to facilitate user, it includes platform head that the user of this programme, which accesses to connection module,
Page, platform search page, platform lists page, platform product page, preferential proxy information of supplying includes product price information, product attribute
Information, product inventory information, order freightage information, platform homepage, platform search page, platform lists page, platform product page are shown
Product price information, product attribute information, product inventory information, order freightage information.
(4) user is accessed by user the preferential supply of material proxy information of the same area is obtained to connection module after by payment for goods knot
It calculates module to place orders, region supply of material proxy interfaces module notifies corresponding region supply of material agency's delivery, after user receives cargo
By user access to connection module confirm transaction complete, payment for goods settlement module in real time by region supply proxy interfaces module with it is right
The region supply of material agency's clearing answered.
In order to coordinate the various business activities of supplier, the settling problems generated by price change are coped with, this programme is also public
Settlement for differences module is opened, i.e. the payment for goods settlement module of this programme includes buying on balance settlement module, buying on balance settlement module
It is completed between user and region supply of material agency according to the product price information of product area differentiated marketing database real-time update
Settlement for differences operates.In order to help supplier to understand the concrete condition of product sale, sale, the inventory's feelings of product are grasped in time
Condition avoids long-term situation out of stock, this programme from also disclosing supply of material management module, specifically the internet supply of material platform of this programme also
Including region supply of material management module, management module is supplied according to same production in product variety classification, statistics set period of time in region
The sale of product, inventories obtain supply of material statistical form, and proxy interfaces module extraction supply of material statistical form is supplied for the region supply of material in region
Agency by region supply of material proxy terminal browsing, act on behalf of according to supply of material statistical form tune goods, replenish by the region supply of material.
This programme disclose it is a kind of using internet electronic business platform carry out regional differentiation marketing, make to act on behalf of line under line
The systems approach of upperization establishes database in conjunction with the same a product that numerous suppliers issue in store platform, according to user this
When the page combination GPS map that accesses position its coordinate, system carries out specific area extraction to the coordinate value of acquisition, extracts
Region is matched with region supplier's product in database, is ultimately formed user's access positioning and is found region supplier's product
Effect locks the process of the supplier of the same area under its corresponding line to realize that user positions in real time.User is on platform
The homepage of browsing, search page, list page, product page all preferentially show the product information of the same area supplier, can be specifically
Price, attribute, inventory, freight charges of product etc..User determines to buy certain product, placed an order and order and paid the bill by platform, platform
It is notified to deliver in time by supplier's craft port, feedback platform after user receives cargo and approves, platform is in real time into crudely-made articles
The operation of money clearing.By using the above method and modular system, this programme solves agent under traditional wire（The area supply of material
Quotient）With conflicting for Novel Internet e-commerce, realizes the differentiation sale that different zones, different agencies vary in different localities, take into account
The development of traditional proxy quotient and the development of internet commerce.Based on the above feature, the regional differentiation marketing system of this programme
And method has substantive distinguishing features outstanding and significant progress compared to existing business system.
The regional differentiation marketing system and method for this programme are not limited to content disclosed in specific implementation mode, implement
The technical solution occurred in example can be extended based on the understanding of those skilled in the art, and those skilled in the art are according to this programme
The range of this programme is also belonged in conjunction with the simple replacement scheme that common knowledge is made.
Claims (6)
1. regional differentiation marketing system, it is characterized in that including internet supply of material platform, region supply of material proxy terminal, product area
Differentiated marketing database, the region supply of material proxy terminal are connect with internet supply of material Platform communication, the internet
Supply of material platform includes user location acquisition module, matching module is acted on behalf of in the region supply of material, user accesses to connection module, region for forwarder
For reason to connection module, payment for goods settlement module, the region supply of material proxy terminal supplies proxy interfaces module to institute by the region
Product area differentiated marketing database input supply of material proxy information is stated, the user location acquisition module is visited by the user
Ask that the region information that user is extracted to connection module, the region supply of material act on behalf of matching module according to user region information
Consistent with user area information with the supply of material proxy information matching acquisition of the product area differentiated marketing database is preferential
Supply of material agency, the user access described preferentially for forwarder from product area differentiated marketing database extraction to connection module
The product information of reason is browsed for user, is selected, and the clearing that the payment for goods settlement module is completed between user and region supply of material agency are grasped
Make.
2. regional differentiation marketing method, regional differentiation marketing method is realized by regional differentiation marketing system, area difference
Alienation marketing system include internet the supply of material platform, region the supply of material proxy terminal, product area differentiated marketing database, it is described
Region supply of material proxy terminal is connect with internet supply of material Platform communication, and the internet supply of material platform includes that user location is adopted
Collection module, the region supply of material act on behalf of matching module, user accesses and settles accounts mould to connection module, region supply of material proxy interfaces module, payment for goods
Block, it is characterized in that including step：
Region the supply of material agency will the supply of material proxy information pass through region supply proxy terminal, region supply proxy interfaces module input
Product area differentiated marketing database, product area differentiated marketing database root act on behalf of letter according to the supply of material for sorting out the same area
Breath；
(2) user accesses docking module accesses internet supply of material platform by user, and internet supply of material platform is adopted by user location
Collection module acquires the area information of user in real time, and it is poor according to user area information and product area that matching module is acted on behalf of in the region supply of material
The supply of material proxy information of alienation marketing database matches to obtain the preferential supply of material proxy information consistent with user area information；
(3) user accesses clear for user from the preferential supply of material proxy information of product area differentiated marketing database extraction to connection module
It lookes at, select；
(4) user is accessed by user the preferential supply of material proxy information of the same area is obtained to connection module after mould settled accounts by payment for goods
Block is placed orders, and region supply of material proxy interfaces module notifies corresponding region supply of material agency's delivery, user to pass through after receiving cargo
User access to connection module confirm transaction complete, payment for goods settlement module in real time by region supply proxy interfaces module with it is corresponding
Region supply of material agency's clearing.
3. regional differentiation marketing method according to claim 2, which is characterized in that step (2) in, user location is adopted
Collection module is by user's access to obtaining user place by GPS positioning system after the access record information of connection module acquisition user
Area information.
4. regional differentiation marketing method according to claim 2, which is characterized in that step (3) in, user access pair
Connection module includes platform homepage, platform search page, platform lists page, platform product page, and preferential proxy information of supplying includes product
Pricing information, product attribute information, product inventory information, order freightage information, the platform homepage, platform search page, platform
List page, platform product page show the product price information, product attribute information, product inventory information, order freightage information.
5. regional differentiation marketing method according to claim 2, which is characterized in that the payment for goods settlement module includes purchase
Buy settlement for differences module, buying on balance settlement module is according to the product price of product area differentiated marketing database real-time update
The settlement for differences that information is completed between user and region supply of material agency operates.
6. regional differentiation marketing method according to claim 2, which is characterized in that the internet supply of material platform also wraps
Region supply of material management module is included, management module is supplied according to identical product in product variety classification, statistics set period of time in region
Sale, inventories obtain the supply of material statistical form, region supply proxy interfaces module extraction the supply of material statistical form for region for forwarder
Reason by region supply of material proxy terminal browsing, act on behalf of according to supply of material statistical form tune goods, replenish by the region supply of material.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710204803.2A CN108665295A (en) | 2017-03-31 | 2017-03-31 | Regional differentiation marketing system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201710204803.2A CN108665295A (en) | 2017-03-31 | 2017-03-31 | Regional differentiation marketing system and method |
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| CN108665295A true CN108665295A (en) | 2018-10-16 |
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| CN201710204803.2A Pending CN108665295A (en) | 2017-03-31 | 2017-03-31 | Regional differentiation marketing system and method |
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Cited By (1)
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| CN110377816A (en) * | 2019-06-06 | 2019-10-25 | 东莞市大易产业链服务有限公司 | A kind of intelligent parameter matching system |
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Application publication date: 20181016 |
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