CN108369712A - The system and method for participating in platform for auctioning type consumer - Google Patents

Abstract

A kind of system for making the reverse auction for multiple users operate.There is the system server, the server there are the reverse auction data and subscription list that clock includes the time started, the server to be communicated with multiple user apparatus of multiple users via data communication network.Server is configured as：Auction data is transmitted to one or more of subscription list user；The instruction user for receiving the user in subscription list watches the data of auction；The data that reverse auction is watched based on the instruction user received from each member, create any active ues list of the subgroup as subscription list；Keep each user apparatus in any active ues list synchronous with clock, the instruction for receiving the user in any active ues list participates in the data of reverse auction, participant's user list of the subgroup as any active ues list is created, and receives the bid data and clock data of the user apparatus in participant's user list.Bid data includes the detection of the movement to the second position corresponding to target from a position corresponding to button at the interface of user apparatus to the interface of user apparatus.Winning user is determined by the clock data for representing the bid made within the shortest time that self-reversal auction starts.

Description

The system and method for participating in platform for auctioning type consumer

Technical field

The present invention relates to use electronic device to brand retail shop provide consumer participate in (consumer engagement, Consumer is interactive).

The background of the present invention

Unless otherwise indicated herein, the material that otherwise this part describes is not belonging to the prior art of the application claim, And not because being recognized as the prior art included in this part.

The income for affecting physical retail store is sold on line, because the customer count in possible actual access shop exists It reduces.Some retailers have the shop that motivation allows consumer to access them, because they can carry out pin using skill of marketing in shop Product is sold, marketing skill is more more effective than skill of marketing on line usually in terms of attracting consumer in this shop.It is expected that encouraging these Consumer, which accesses them, may be more likely to entity retail location in its online shopping.

The purpose of the present invention is at least in some way improve the prior art state, or at least the public provide it is useful Selection.Other objects of the present invention are apparent from being described below from what is be merely given as examples.

In the present specification, in the case where quoting oracle (including patent specification and alternative document), usually It is to provide for the situation of the feature for discussing the present invention.Unless otherwise stated, in any judicial power In (jurisdiction, judicial), the reference of this information source is all not necessarily to be construed as to recognize that this information source is existing skill Art or the part for forming general knowledge known in this field.

Invention content

Therefore, at an extensive aspect, the present invention includes the method for carrying out reverse auction to subscriber spectators, subscriber User, which respectively has, to be suitable for being suitable for remote auction server communication and the user apparatus that is controlled by it, the remote auction server Host (host, trustship, hosting) reverse auction, this method include：Subscriber list is stored on the server；On the server Store reverse auction data, which includes the article by reverse auction, by reverse auction article just Beginning price, reverse auction it is estimated (due to, it is contemplated that, will) time for starting；It is same to be adapted to provide for the time for generation on the server Walk the clock signal of signal；Determine that one or more movable (live, effective, active) are used from subscriber list Family creates the active user list of identified active user, then controls the use of each user in active user list Family device is to show reverse auction data；Keep the user apparatus of each active user synchronous with server clock；In reverse auction It is expected that the time started starts reverse auction；The user in active user list is detected at the interface of their user apparatus On selected first position corresponding with button graphic, on the server storage as active user subgroup participant user Then list notifies that they are eligible to participate in reverse auction to each participant user；Control the user apparatus of each active user To show count down time on the interface of each user apparatus, the count down time it is synchronous with server clock and with it is reversed Remaining time correlation connection in auction process；The user apparatus of each active user is controlled on the interface of each user apparatus It shows the price of article, and the price of article is reduced based on count down time；Control the user apparatus of each active user With the display target figure on the interface of each user apparatus of at least each participant user and shown the of interface At two positions；It detects from the first position at the interface of the user apparatus of participant user to the drag action of the second position；And It determines that drag action has arrived at the second position, determines that drag action reaches the clock time of the second position, then terminate reversed Auction.

In some embodiments, by being determined according to first user for reaching the second position according to the maximum clock time First arrival the second position user, from participant's user list determine winning user, and notify winning user its Reverse auction is won.

In some embodiments, notice winning user includes：When reverse auction terminates, according to when clockwise winning user Notify the price of article.

In some embodiments, notice winning user further includes showing unique media content to winning user.

In some embodiments, wherein the first position for having selected for interface in each user reaches at least scheduled choosing Each participant user is determined after selecting the time in the past.

In some embodiments, scheduled to select the time for about three seconds.

In some embodiments, this method further includes：Once reverse auction starts and before reverse auction terminates, It detects participant user to select the cancellation of first position, the participant user is then removed from participant's user list.

In some embodiments, this method further includes showing instruction sliding side to the user for being eligible to participate in reverse auction To figure.

In some embodiments, indicate that the figure of glide direction indicates the sliding road from button graphic to targeted graphical Diameter.

In some embodiments, this method further includes aobvious when the first countdown timer is less than scheduled time threshold Show countdown media figure.

In some embodiments, scheduled time threshold is five seconds.

In some embodiments, this method further includes when being shown to the countdown of the reverse auction estimated time started Between.

In some embodiments, during the duration of the second count down time, by the article of reverse auction Price is reduced to zero from initial prices.

In some embodiments, this method further includes being shown extensively on each user apparatus before reverse auction starts Accuse media.

In some embodiments, this method further includes being notified to each participant user when reverse auction is over Attached (secondary, secondary) award information.

In some embodiments, attached award information is one or more coupons (voucher, token certificate) or preferential Certificate.

In some embodiments, this method further includes the time that first position has been selected in determining each participant user Length based on the time span for then determining the value of coupons.

In some embodiments, enterprise is supported to provide by one or more by the article of reverse auction.

In some embodiments, this method further includes that the user in the forward direction subscription list that reverse auction starts shows Advertising media.

In some embodiments, it includes that the user on participant list shows advertising media to terminate reverse auction.

At another extensive aspect, the invention reside in a kind of non-transitory computer-readable medium product, the non-transitory meters Calculation machine readable medium includes instruction on it, which executes following methods, the party when being executed by least one processor Method includes：The reverse auction for subscriber spectators is set to occur, subscriber respectively has user apparatus, the user apparatus suitable In with the remote auction server communication suitable for host reverse auction and be controlled by it；This method further includes：It deposits on the server Store up subscriber list；Reverse auction data are stored on the server, which includes：By the object of reverse auction Product, by the initial prices of the article of reverse auction, the reverse auction estimated time started；It generates and is adapted to provide on the server The clock signal of time synchronizing signal；One or more active user is determined from subscriber list, is created identified living The active user list at family is employed, then controls the user apparatus of each user in active user list to show reversed bat Sell data；Keep the user apparatus of each active user synchronous with server clock；Start in the reverse auction estimated time started Reverse auction；User in detection active user list has selected on the interface of their user apparatus and button graphic Corresponding first position, participant user list of the storage as the subgroup of active user, then notifies each on the server Participant user they be eligible to participate in reverse auction；The user apparatus of each active user is controlled in each user apparatus Count down time is shown on interface, the count down time it is synchronous with server clock and with it is remaining during reverse auction when Between be associated；The user apparatus of each active user is controlled to show the price of article on the interface of each user apparatus, and And the price of article is reduced based on count down time；The user apparatus of each active user is controlled to be used at least each participant It display target figure and is shown in the second place at interface on the interface of each user apparatus at family；It detects from participant Drag action of the first position at the interface of the user apparatus of user to the second position；And determine that drag action has arrived at the Two positions determine that drag action reaches the clock time of the second position, then terminate reverse auction.

At another extensive aspect, the invention reside in a kind of systems for reverse auction, including：Auction server, the bat Selling server includes：It is configured as the database and clock of storage subscriber list；The data communicated with information server Communication network；Multiple user apparatus, each user apparatus, which has, to be configured as via data communication network and auction server The communication module of communication；Wherein, each user apparatus has the memory for being configured as storage application program and is configured as Promoting processor includes carrying out following instructions to the interface of operation and the display of application program, the wherein application program： Reverse auction data are received from server, which includes：By the article of reverse auction, by reverse auction The initial prices of article, the reverse auction estimated time started；It receives and is suitable between user apparatus and server from server The clock signal of time synchronization is provided；Reverse auction data are shown on the interface of user apparatus；In the estimated beginning of reverse auction Time start reverse auction；The Show Button figure at first position on interface；Instruction user's selection is sent to server The data of button graphic；Receive the notice that user is eligible to participate in reverse auction；Control the user apparatus of each active user with Show count down time on the interface of user apparatus, the count down time it is synchronous with server clock and with reverse auction Remaining time correlation connection in journey；The user apparatus of each active user is controlled to show object on the interface of each user apparatus The price of product, and the price of article is reduced based on count down time；The user apparatus of each active user is controlled with extremely Lack display target figure on the interface of each user apparatus of each participant user and is shown in the second position at interface； It detects from the first position at the interface of the user apparatus of participant user to the drag action of the second position；And determine that dragging is dynamic The second position is arrived, determines that drag action reaches the clock time of the second position, then shows that instruction reverse auction terminates Figure.

At another extensive aspect, the invention reside in a kind of system, which includes server, the server have clock, Reverse auction data including the time started and subscription list, the server are multiple via data communication network and multiple users' User apparatus communicates, which is configured as：Auction data is transmitted to one or more of subscription list user；It receives The instruction user of user in subscription list watches the data of auction；It is reversed based on the instruction viewing received from each member The data of the user of auction create subgroup of any active ues list as subscription list；Make each use in any active ues list Family device is synchronous with clock；The instruction for receiving the user in any active ues list participates in the data of reverse auction；It creates and makees For participant's user list of the subgroup of any active ues list；Receive the bid of the user apparatus in participant's user list Data and clock data；Wherein bid data includes to from a position corresponding to button at the interface of user apparatus to user The detection of the movement of the second position corresponding to target at the interface of device；And wherein winning user is clapped by representing in self-reversal The clock data for selling the bid made in the shortest time amount started determines.

At another extensive aspect, the invention reside in a kind of systems comprising consumer electronic device group and logical via data The remote controllers that communication network is communicated with user apparatus, the controller are operable such that the consumer electronic device of reverse auction carries out It has been shown that, with：It is presented reverse auction details, which includes the instruction of remaining time and current in reverse auction The instruction of auction price；Being presented on the display of each consumer electronic device can be by the user of the user apparatus from display First position be moved to the operator of the second position on display；Wherein operator reaches second on consumer electronic device Position, which makes the device send out valence mumber according to this to remote controllers, makes the bid to reverse auction come into force.

In some embodiments, the also operable each user with into consumer electronic device group of remote controllers fills It sets and time synchronization data is provided, and bid data further includes the time stamp data obtained from time synchronization data.

At another extensive aspect, the invention reside in the graphic user interface of the display for consumer electronic device, users Include the user included in subscriber database, which has the connection via network to consumer electronic device, should Interface includes：The instruction of details is auctioned, including auctions the instruction of the instruction and current auction price of remaining time；It may be selected To enable the first Drawing Object of bid, wherein when selected, the first Drawing Object is replaced by second graph object, and Data including user identity information are sent to the remote server for being configured to produce participant database；It can be selected to It can be to the second graph object of auction bidding.

At another extensive aspect, the invention reside in a kind of systems for controlling on-line selling, including：PLC technology fills It sets, via network and multiple electronic device communications included in consumer electronic device database, wherein multiple electronics fills Each in setting is configured as receiving and showing that auction data, the auction data start including at least item for sale and auction Time, plurality of electronic device are configured as or can be configured to provide graphic user interface, which includes：It claps The instruction of details is sold, including auctions the instruction of the instruction of remaining time and the present price of auction；It can be selected to go out First Drawing Object of valence, wherein when selected, the first Drawing Object is replaced by second graph object；It can be selected to go out The second graph object of valence.

At another extensive aspect, the invention reside in a kind of system for controlling on-line selling, which includes being configured In order to control：Programmable control unit, the programmable control unit it is operable with one group of subscriber's electronic device communications, each subscriber Electronic device generates the graphic user interface that subscriber is used for about on-line selling；First subscriber server, it is operable with storage Carry the subscriber data for identifying the information of each subscriber；Second subscriber server, it is operable that mark subscriber's is carried with storage Group data, to subscriber's subgroup mark depend on subgroup in each subscriber graphic user interface on input, first or Second subscriber server is operable will show the graphical user at the subscriber devices for uploading to each subscriber in subscriber's subgroup Interface, the displaying carry real time information (changing over time), and operable with depending on to one or more in subscriber's subgroup The data of a subscriber's storage show that the real time information carried with displaying depended at graphic user interface is related defeated to adjust Enter to select one or more of subgroup subscriber.

At another extensive aspect, the invention reside in a kind of system for controlling on-line selling, which includes：First orders Family server, it is operable that the subscriber data for identifying the information of each subscriber is carried with storage；Programmable control unit, with The multiple subscriber's electronic device communications of one subscriber server；Second subscriber server, it is operable to be ordered with storage carrying mark first The data of the information of the subgroup of the subscriber of family server, the data depend on the figure via the electronic device for being supplied to each subscriber The input information that shape user interface receives.

At another extensive aspect, the invention reside in a kind of systems for promoting the auction on electronic device, including：It can compile Process control device is couple to the memory of the programmable control unit, wherein instruction is stored in the memory, which makes The programmable control unit：Send data to one or more of user's subscription list consumer electronic device, the data packet It includes the details of item for sale and auctions the time started and be configured as showing on consumer electronic device, participated in from selection One or more consumer electronic devices of auction receive instruction and are intended to the message entered, are shown on the consumer electronic device of participation One or more auction parameters receive the message for being intended to purchase from consumer electronic device, and refer to consumer electronic device output Show the message that auction is won, and will indicate that the message for not winning auction is output to the other users electronics on subscription list and fills It sets.

In some embodiments, it is intended that purchase message includes time stamp data, and winning user electronic device and tool There is the intention purchase message of the time stamp data of instruction fastest response associated.

At another extensive aspect, the invention reside in a kind of systems for promoting auction, including：Multiple user's electronics dresses It sets, has and display auction information and offer display input by user are provided；It is connected to multiple electronics dresses by communication network The programmable control unit set；It is couple to the memory of the programmable control unit, wherein instruction is stored in the memory, The instruction makes the programmable control unit：The consumer electronic device in user's subscriber database is sent data to, the data packet It includes item for sale and auction time started and is configured as showing on consumer electronic device, one to take part in auction from selection Or multiple consumer electronic devices receive instruction and are intended to the message entered, and one or more is shown on the consumer electronic device of participation Auction parameters receive from consumer electronic device and are intended to purchase message, and export the message that auction is won to consumer electronic device, And the other users electronic device being output to the message for not winning auction in list.

At another extensive aspect, the invention reside in a kind of system, which is used for and multiple electricity in electronic device group Sub-device communicates, including：Present the user of the display for the data for being configured to show to receive from least one server Interface, the wherein server are configured as to indicate that the data of time are output to the electronic device of each connection.

At another extensive aspect, the invention reside in the graphic user interface of the display for consumer electronic device, users Include the user included in subscriber database, which has the connection via network to consumer electronic device, should Interface includes：The instruction of details is auctioned, including auctions the instruction of the instruction and current auction price of remaining time；It may be selected To enable bid the first Drawing Object wherein, when selected, the first Drawing Object is replaced by second graph object；It may be selected To enable the second graph object of bid.

In some embodiments, the selection of the first Drawing Object of user couple makes data be sent to auction controller, claps It sells controller and is configured as editor participant's customer data base.

In some embodiments, auction participant passes through the meaning that is received from one or more of customer data base user Figure buys message to determine.

In some embodiments, second graph object can be moved to around display from the first position on display aobvious Show that the second position on device, wherein Drawing Object reach the second position and cause to auction bidding.

In some embodiments, Drawing Object reaches that the second position is operable that intention bid data message is made to be sent to Auction controller.

In some embodiments, it is intended that bid data message includes the time stamp data for the time that instruction is bid.

In some embodiments, wherein auction controller is configured as to each of first Drawing Object of selection auction ginseng Time synchronization data are provided with person's device.

System as described in any one of the preceding claims, wherein the intention bid data message further includes same from the time The time stamp data that step data obtains.

At another extensive aspect, the present invention relates to any one or more of be set forth above in any other statement The combination of any one or more.

Other aspects of the present invention can be from being only apparent from as example and with reference to being described below of providing of attached drawing.

Terminology used in this article "and/or" mean " and " or "or", or both.In specification and claims The term " including ... " used in book means " at least partly by ... form ".When understanding in specification and claims The narrative tense for including the term, the feature started by the term in each statement are required for existing, but other features can also In the presence of.Relational language such as " comprising " and "comprising" should be understood in an identical manner.

It also includes within the scope of this to be intended to any reference of any digital scope (such as 1 to 10) disclosed herein The reference of all rationals (for example, 1,1.1,2,3,3.9,4,5,6,6.5,7,8,9 and 10) and also include in the range The reference of the rational (such as 2 to 8,1.5 to 5.5 and 3.1 to 4.7) of interior any range.

The complete disclosure of all applications, patents and publications of context reference, if any, by quoting simultaneously Enter herein.Broadly, the present invention can also either individually or collectively be to refer to or point out in the description of the present application Partly, any or all combination of element and feature and any two or more the part, elements or features, and Referenced herein specific integer has known equivalent, this known equivalent quilt in field of the present invention Think to be incorporated herein, as individually illustrating.

It is as defined in the appended claims not departing from for the technical staff of those of field according to the present invention In the case of the scope of the present invention, the present invention constructively and in the upper many variations of wide variety of embodiment and application incites somebody to action Imply itself.This disclosure is with description purely illustrative, the limitation being not intended in all senses.

Description of the drawings

The present invention may be better understood with reference to the following drawings.The element of attached drawing be not necessarily it is proportional relative to each other, But it is arranged to focus on and clearly demonstrates the principle of the present invention.In addition, making a general survey of several views, identical reference numeral indicates Corresponding part.

Fig. 1 shows the system for being common to embodiment.

Fig. 2 shows typical mobile device or the example of smart mobile phone, including is generally comprised within the mobile device or intelligence The block diagram of hardware element in energy mobile phone.

Fig. 3 shows the detailed view of the feature of management system according to a kind of embodiment.

Fig. 4 shows process according to a kind of embodiment, which can for example be promoted by system as shown in Figure 3 Into.

Fig. 5 shows the detailed view of the process carried out by programmable control unit according to a kind of embodiment.

Fig. 6 shows the detailed view of the process steps of Fig. 5.

Fig. 7 shows the example embodiment of display screen.

Fig. 8 shows another example embodiment of display screen.

Fig. 9 shows interactive countdown.

Figure 10 shows another example of the embodiment of display screen.

Figure 11 shows " IN " button.

Figure 12 shows the real example for the animation that can be shown to winning user.

Figure 13 shows the example that can be presented to another display of auction victor.

Figure 14 is to Figure 17 shows the displays that can be presented to auction participant.

Figure 18 and Figure 19 shows that user participated in accumulative (summary summarizes) of one or many auctions.

Specific implementation mode

This document describes illustrative method and systems.It should be understood that being meant herein using word " exemplary " " being used as example, example or explanation ".Differ in any embodiment or feature for being described herein as " exemplary " or " illustrative " Surely it is read as preferably or more advantageous than other embodiment or feature.More generally, implementations described herein is not intended to Limitation.It will be readily understood that some aspects of disclosed system and method can be configured with various differences into Row arrangement and combination, it is all these to be all taken into account in herein.

The term " system " referred in specification and claims may include software, hardware or combinations thereof.For example, soft Part can be machine code, firmware, embedded code and application software.In another example hardware can be circuit, processor, computer, integrate Circuit, lsi core, active or passive sensor, or combinations thereof.

The term " user " mentioned in specification and claims refers to such as personal individual or lineup or quotient Retailer or the advertiser of such as one or more products of industry body or service.

Implementations described herein is related to providing mobile application and the network platform to integrate online trading and gameization System.Gameization is that system, service and activity is instigated to become more pleasant and more incentive process for a user.Game Change the design element used in generally use game, these design elements are utilized in an attempt to change in so-called non-gaming situation Kind user's participation etc..

Inventor is it has been determined that it is the best side for attracting user or " player " to provide a user attractive On-site Experience Formula, the user or " player " intermittently (in term, regularly, discontinuously) can be exposed to the advertisement of situation.Therefore, While creating the clear approach for increasing consumer's registration and conversion (conversion, conversion are exchanged), creates and surround Products ＆ services synchronize the ability for establishing publicity.By showing products ＆ services to consumer in the environment of stimulation, will be sold Quotient and brand are connected with consumer, and consumer's participation can be improved with this.

Implementations described herein is related to providing so-called reversed, price reduction or Dutch Auction, thus auctions only lasting Short amount of time (for example, one minute), and the price of item for sale during auctioning the duration from it is maximum or recommend Retail price drop to zero.

In reverse auction, potential bidder can bid in a period of the reverse auction duration, and The price of article wins the article being auctioned when the bidder of first bid is to bid.Therefore, potential bid People bids, and the time it takes is longer, and the price of article will be lower, but other potential bidders are higher by the risk of bid. Therefore, only there are one bids for reverse auction.When the bid occurs, reverse auction is completed.

Implementations described herein is related to by analyzing the user data in each auction process, such as the age, gender, Position and interest, to determine the preferred consumer of retailer.For example, consumer can be by using their social media account It is registered with associated details.Using these information, potential reverse auction participant can be scaled as can Can to the interested people of particular retailer, and by using award procedure activation they access the retailer.

After the completion of auction, auctions participant or victor is energized and accesses retailer destination to convert.Therefore, it is sold Quotient can be improved using the chance that the stimulation of auction is supplier's increase profit.Retailer may be shop and entity on line Both places.For example, award can be provided to the user to take part in auction by providing discount in product present or shop.In order to create The sense of urgency, award can force having time limitation.

It is shown in FIG. 1 using the general system of embodiments of the present invention.System 101 is filled including multiple user's electronics 103 are set, which can be manually operated or be preconfigured to by one or more users and be automatically brought into operation, and via communication Network 102 is connected to server 100.Communication network can be wired or wireless link, such as LAN, cellular network, WiFi nets Two or more combination in network, internet, relay station or these elements.Relay station is such as based on ground or satellite-signal Relay station may also be included in that in network 102.

Consumer electronic device 103 can be any one of following a variety of devices, and a variety of devices include：Honeycomb electricity Words, smart phone, personal digital assistant, tablet computer, laptop, auto-navigation system, smart television, wearable electronic Device or other multifunctional mobile communications or entertainment device.Electronic device 103 can also be non-moving computing device, such as service Device, server group or desktop computer.Electronic device 103 can be individual device or can be combined with vehicle, such as vapour Vehicle, truck, bus, aircraft or train.In addition, electronic device 103 is directly communicated with other electronic devices 103.These dresses Setting can be hand-held or be integrated with vehicle or building facilities (such as wholesale or retail shop 104).Electronic device 103 can be In addition any one of various centralized or distributing computing devices.For example, computer, grid computing resource, virtualization Computer resource, cloud computing resources, router, interchanger, reciprocity distributed computing devices or combination thereof.Particularly, if Want that the device 101 for being best suited for embodiment described in this specification is that there is the handheld-type intelligent mobile phone of touch screen function to fill It sets or tablet computer, because it is believed that this, which can be encouraged, farthest participates in embodiments of the present invention.

The communication network 102 described in Fig. 1 can be various networks.For example, communication network can have wireless communication, have Line communication, optic communication, ultrasonic communication or combinations thereof, satellite communication, cellular communication, bluetooth and it is infrared be may include wireless The example of communication.Ethernet, digital subscriber line, fiber to the home, telephone service be may include cable modem in a communication network The example of letter.

Consumer electronic device 103 may be fitted with location information acceptor device, such as be configured as receiving from upper The GPS receiver of the GPS position information of empty satellite and/or AGPS information from positioning system land based.

Fig. 2 illustrates typical mobile device or the example of smart mobile phone, including is generally comprised within the mobile device or intelligence The block diagram of hardware element in energy mobile phone.Mobile device 103 may include processor 110, which can be suitable for moving Various types of any one of the processor being obtained commercially of dynamic device.Memory 111, such as random access store Device (RAM), flash memory, removable memory or the readable other kinds of memory of processor, can usually be visited by processor 110 It asks.Memory 111 may be adapted to storage program area (OS) 112 and application program 113.Processor 110 can directly or warp Visual displays 114 is coupled to by suitable intermediary hardware and is coupled to one or more input/output (I/O) device 115, it is all Such as keypad, touch panel sensor or touch sensitive interface, loud speaker and microphone.

Processor 110 includes operable any processing circuit or processor with control operation and performance.For example, processor It can be used for running operating system application, firmware application, media play application, media editing application or any other application. In some embodiments, processor can drive display and handle the input received from user interface.

In some embodiments, display 114 is touch-sensitive, with allow user directly and physically be shown in screen On graphical interaction.Touch screen is at the top of the visual displays for being usually laminated in the information processing system run on a user device Input unit.User can be touched by touching screen with special stylus and/or one or more finger via single-point or multiple spot Gesture is touched to give input or control information processing system.User can be made a response to the content of display using touch screen and Control how it shows.For example, it can be the button for scaled text size or selection virtual pattern representative to touch touch screen. Touch screen allows users to directly interact with display content, rather than mouse, touch tablet or any other intermediate device is used (to remove Except for the optional stylus of most of modern touch-screens).

Processor 110 can be coupled to the transceiver 116 being connected with antenna 117.Property depending on mobile device 101 Matter, transceiver 116 can be configured as via antenna 117 transmit and receive cellular network signals, wireless data signal or other The signal of type.In this way it is possible to establish the connection with communication network.In addition, in some embodiments, GPS receiver Device 118 can also receive GPS signal using antenna 117 or include another antenna for receiving GPS signal.It is discussed herein Mobile device can send information to remote system by network and receive information from remote system, and information is shown to user, and Allow user's input information.

Include operable to receive information, display information, connect to promote embodiments of the present invention, user apparatus 103 It receives input from the user and user's input information is transferred to the software application of remote location.Using can be all from virtual shop As application shop is downloaded.The other modes that software application is loaded into user apparatus are possible.

In some embodiments, the graphical display that offer interactive response is inputted to user enhances the trip of auction environment Playization.For example, sliding motion can be provided for touch-sensitive display.It, can be by using for the display without touch-sensitivity Mouse or point-seleecting device create interactive movement to select and move the Drawing Object being shown on the screen of electronic device.

Fig. 3 shows the detailed view of the feature of management system 100 according to a kind of embodiment.Auction server 122 Promote one or more processes for coordinating item for sale and one or more users.For the purpose of this description, institute The server mentioned is typically the machine for capableing of trustship promotion reception and the computer program of respond request.The purpose of server is With other device shared datas or hardware resource and software resource.Server can promote one or more functions, such as data Library server, file server, mail server, network server and/or application server.

Auction server 122 usually has the programmable control unit for executing instruction stored in memory. In some embodiments, programmable control unit is computer.However, programmable control unit equally can be such as microcontroller The device of device or programmable logic circuit.Memory is provided to store the instruction executed by programmable control unit.Furthermore, it is possible to Memory is provided to store other information, such as user information and/or information related with the article by inch of candle sold.One In a little embodiments, memory is by can be by several banks of memory devices positioned at geographically different location or positioned at same position At.For example, memory device can be provided as a part for one or more servers, it is connected to programmable device.This Outside, these servers can be located at different places, such as local server and Cloud Server.

Memory may include for example one or more storage mediums, and one or more storage mediums include that hard disk drives Dynamic device, solid state drive, flash memory, the permanent memory such as storage unit of ROM, any other suitable type or its any group It closes.Memory can store such as media data, using data firmware, user preference information data, authentication information (for example, with The associated database of authorized user), lifestyle information data, exercise information, trading information data, wireless connection information number According to, subscription information data, contact information, calendar information data and any other suitable data or its any group It closes.Memory may include buffer memory, semipermanent memory such as RAM, and/or one kind for temporarily storing data Or a variety of different types of memories.In some embodiments, memory can be also used for storage for operating electronic device The data of application, or the data of any other type that can be stored in storage device.In some embodiments, memory It can be combined into single storage medium with storage device.

In embodiment shown in Fig. 3, can be located on a memory device or be distributed in together by showing by two Or more several databases on memory device.Particularly, auction server 122 is connected to comprising registration user list The data of database 126, details comprising multimedia database 124, with one or more sellers such as retailer Library 127 and analytical database 128.

In some embodiments, auction server 122 is configured as generating one or more user's from registration user Group.For example, server can be configured as the list for generating the user to take part in auction.When receiving instruction from user, they participate in When the data of auction, subgroup is built by replicating the details of identity user from customer data base 126.

Auction server 122 is via can be that the network 102 of internet is connected to multiple user apparatus 121.When having auctioned Cheng Shi, auction server will also be connected to the victor 120 with user apparatus 121.

In some embodiments, there is the award server 125 being connect with user apparatus 121 via network 102.Award Server may be embodied in auction server or individual unit.Award server 125 is configured as storage and one It is multiple award it is relevant and with can receive these award place or the relevant information of mode.Information about award is logical It is often stored in the award database 129 for being connected to award server 125.

Some or all databases may include operable to allow the I/O circuits communicated between various devices.For example, I/ O circuit is operable to convert (and coding/decoding if necessary) as numerical data by analog signal and other signals.In some implementations In mode, I/O circuits can also convert the digital data into the signal of any other type, and vice versa.For example, I/O Circuit can receive and convert physical contact input (for example, come from multi-point touch panel), physics movement (for example, from mouse or Sensor), analog audio signal (for example, come from microphone) or any other input.Numerical data can be provided to control Circuit, memory or any other component, and digital number can be received from control circuit, memory or any other component According to.It should also be understood that auction software can be located on storage device/medium of individual server and execute on it, Huo Zheke With with the unitary part being distributed on each server interactively with each other.

Auction server 122 is preferably the programmable control unit with memory, such as User Detail service Device, auction details server and participant database.Memory device on one or more servers or server is deposited Store up the instruction executed by programmable control unit.These are instructed so that programmable control unit sends data to user's subscriber's number According to one or more of library consumer electronic device.

Data include the information such as price about item for sale and auction the temporal information of beginning.For example, user is electric Sub-device can be programmed to receive data and parse the article of selection for display, such as auction data.Consumer electronic device It is additionally configured to provide the interactive graphics object for allowing user to select.Consumer electronic device can be answered for example by downloading software With being configured, which will interact with the physical component of user apparatus (such as display and user control interface), and Allow data to enter and send to server 122, and receives the data from server for display.Data for display May include the graphical representation of button, wherein Interface detection button has been clicked, selects or has slided, and communicates the detection and as sound Function should be executed.Indicate that the function that user view entrance or the button to take part in auction are provided is used for auction server Transmission data message.Server receives data-message and identifies the user from the user of user's subscriber database 126.Then may be used Based on the instruction received from each user, they desire to participate in the data-message of the auction to programming Control device, from subscriber Participant's user list is generated in list.It is provided to the user participated in list related with particular auction details further Information, and the electronic device of from each user to participant list provides auction information to be presented to use over the display Family, including purchase or the button for being at least intended to the purchase article.For example, consumer electronic device can be configured as to programmable control Device processed sends information related with the intention purchase message from consumer electronic device.In response, programmable control unit It can be configured as to consumer electronic device and export the message that auction is won, and the other users electronic device into the list Output indicates that other people have won the message of auction.

In some embodiments, consumer electronic device has or provides and shows for the user to the electronic device Graphic user interface.User is a user in the subscriber database by network connection to consumer electronic device.Example Such as, interface can show the instruction of auction details, such as auction the instruction of remaining time and the finger of current auction price Show.In addition, interface can show the first Drawing Object that can be selected to can bid, wherein when selected, the first figure pair As being replaced by second graph object.The data of the part of representative of graphics object, which are sent to, to be configured to generate the remote of participant list Journey server.Second graph object can be selectable to enable to auction bidding.

In some embodiments, auction server is a part for the system for controlling on-line selling, and has The operable programmable control unit with one group of subscriber's electronic device communications, each subscriber's electronic device are on-line selling Subscriber generates graphic user interface.The system has the first subscriber server and the second subscriber server, first subscriber services Device is operable to carry the subscriber data for identifying the information of each subscriber with storage, and second subscriber server is operable to be taken with storage The data of tape identification subscriber's subgroup depend at the graphic user interface of each subscriber in subgroup the mark of subscriber's subgroup Input.First or second subscriber server is operable to be uploaded in subscriber's subset with that will show at the subscriber devices of each subscriber Graphic user interface.The displaying has real time information (changing over time), and operable to depend in subscriber's subgroup One or more subscribers storage data come adjust displaying.For example, real time information include in Dutch auction same article work as Remaining time in preceding price and/or Dutch auction.The selection of one or more of subgroup subscriber is depended on using in figure Family interface with the relevant input of real time information entrained by the displaying.

Fig. 4 shows process according to a kind of embodiment, which can for example be promoted by system as shown in Figure 3 Into.In order to start the reverse auction of central (central, centre management structure) between multiple subscribers, from object to be auctioned 130 auction datas are retrieved in product database 127, and subscriber details are retrieved from customer data base 126.It waits auctioning Particular commodity or service be likely to be dependent on following Considerations, such Consideration includes the time and advertisement in one day Quotient takes in.Including user can be all users in database, or can be the user of selection.For example, the spy of selection The user of fixed community of interest or community of interest may be most possibly interested in item for sale.By article to be auctioned together with bat It sells information and broadcasts 130 together to user, which such as auctions the details by the time of beginning and product for sale.

User receives auction details in their mobile device or computer, is preferably being configured to display bat It sells on the specialized application software of information.For example, auction software is configured to the auction details that reception includes the auction time, and And show that critical data such as shows the auction time or auctions the clock of the remaining time before starting.Software application can also quilt It is configured to show the details about item for sale.For example, product or the picture of service can be believed with any relevant price Breath is provided together.

Application software is additionally configured to provide a button, which can optionally be selected by the user of device to indicate user Want to be added and auctions and enable them to bid.For example, application software is configured as when button is selected to auction server Send " being intended to bid " message.Such as by clicking or their finger can be made to be continuously maintained in button the preceding paragraph by user Time carries out button selection until End of Auction.In a preferred embodiment, which is arranged on a user interface, and When user makes their finger be maintained on button, " being intended to bid " message is sent to server.Once being received from user It is intended to the message of bid, which would be added in participant's user list.It should if user cancels selection during auction Button then removes the user from participant list.

May realize other features when selection is intended to purchase button, such as integral or can redemption award.In this feelings Under condition, excitation user endures the time span of auction, and contacts longer advertisement, because finger is maintained on button by they Time is longer, and integral will be more.The button excitation user of selection intention purchase for a long time as far as possible feels excited, because they It is ready to bid in auction.

In step 131, auction server 122 is configured as receiving user information and editing or store desiring to participate in auction The list 123 of user.Excitation user participate in a kind of method be based on user select be intended to bid button time quantum provide into Enter the award of auction.

In step 135, auction starts.In reversed or Dutch auction, it is remaining to provide display bid for auction participant The timer of time.Normally, the price for being auctioned article will be to start at high price, and reduces over time, directly To bid.First people to bid is the victor of auction.Those are not that the participant of first bid does not win bat It sells.It currently bids in the user interface for the button pressed for example, user can be allowed to drag them by offer.Sliding Action can be used for the position of the button shown on screen being dragged to target.Sliding action from initiation button position to target is It carries out being intended to the action needed for purchase, which can be located at other positions on screen.

In a preferred embodiment, when user selects to be intended to purchase button, application program is located at by display away from meaning The figure of the target button of figure bid button certain distance responds.In order to bid, user must be by theys' on display The position of the target button is slided or dragged in the position of finger or mouse icon.It is intended to the road between bid button and the target button The animation arrow that diameter can such as be directed toward the target button with figure is modified.

In step 133, when receiving instruction from user, they want to bid to item for sale with the price currently shown When message, auction is won.In step 133, send how they obtain the detailed of article that they have won to winning user Thin information.The details may include the physics that can obtain product or service or the position in online retailer shop.

In step 134, participant list is retrieved from participant database 123, and retrieved from award database 129 Award.The auction participant not won can be sent to the details of the award of redemption.The offer excitation user of award adds Enter auction and may bid.The offer of another reverse side, award further encourages user's redemption to award, for example, this may be only may be used With in the article of physics or online retailer shop redemption.

Fig. 5 is shown according to the detailed of the processes carried out by programmable control unit of a specific illustrative embodiments Thin view and Fig. 6 show the detailed view of process steps 250.Before auction starts, display shows correlation to user Information.

In a kind of illustrative embodiments that such as Fig. 5 and Fig. 6 are drawn, reverse auction process shown in Fig. 4 can be by The system of the multiple user apparatus communicated with auction server including auction server and via the data communication network in communication To implement.Server has memory, database of the memory storage with subscriber list.Server, which also has, to be used as The clock of time reference in each user apparatus, that is, each of which is made to synchronize so that the use of each user apparatus Family has the accurate information about remaining time in reverse auction.Server also store with by reverse auction article, by The initial prices of the article of reverse auction, the estimated time related information started of reverse auction.

There is each user apparatus the memory for being configured as storage software, the software such as to control the boundary of user apparatus Face and via the application program of data communication network and server communication.Particularly, application program is configured as instruction with from clothes Business device receives reverse auction data.Application program is configured as receiving clock data from server in user apparatus and server Between realize time synchronization.Application program, which is further configured such that on the interface of user apparatus, shows reverse auction data.

Reverse auction would generally be opened allowing user to be arranged with the predetermined time for attending (present occurs, is on the scene) Begin.It attends to merely mean that user loads an application on their user apparatus and allows the user apparatus to server The data of transmission data and reception from server.Application program can be optionally configured to start in live auction Preceding display countdown.For example, countdown can be last 10 seconds multimedia displays, this will establish user's mystery and promote to participate in Reverse auction process.

Application program is additionally configured to generate the figure to show on a user device.The figure includes at least on interface First position at the button graphic that shows, and shown on the interface of each user apparatus at least each participant user And targeted graphical in the second place at interface is shown.In some embodiments, the display of figure depends on user Whether the user of device has logged on and/or selects them to wish to participate in reverse auction.

The user that application program is configured as detection user apparatus has selected for allowing users to participate in reverse auction Figure or virtual push button, and send the data that instruction user has selected the button to server.Server is configured as notice and uses Family is eligible to participate in the data of reverse auction.

Server stores subscriber list in memory.User's subgroup is further created from subscriber list. When reverse auction plan occurs, server can be configured as to each subscriber and send notice as prompting.Have or Software application can be loaded on their user apparatus and be received and one or more by the subscriber without notice The related data of reverse auction that a plan occurs.Be desire to participate in reverse auction process sends indicative number with user orientation server According to.The data can be sent as the result that user has selected the virtual push button shown on their devices.The data will Including details related to user, so that server can identify the data received from which user.Server is configured Then to generate the subgroup for " activity " user for wishing to take part in auction from subscriber list.

Once reverse auction starts, other virtual push button is provided to the user.In a preferred embodiment, the first button must It must be selected and be kept so that user is qualified bids to reverse auction.First button may be also needed to be selected and be kept Shortest time measures, and is bid to reverse auction with qualified.Server is configured as having received instruction user from user apparatus Data that are chosen and keeping the first virtual push button.Server is configured as creating from active user list and take part in auction User subgroup.Participant's user list and user can be used for stimulating auxiliary work(as the duration of participant user Can, such as present promotion elsewhere.Once user is in participant list, if before not if, server It is configured as to the user equipment transmission data so that the time of the user apparatus can be synchronous with server clock.Which ensure that All users are with the remaining time in reverse auction and synchronous with the current price time reduced of item for sale.

It bids for user, they by the finger such as dragged on the touchscreen or must be clicked and move The first position that the virtual push button of participation has been selected from them for mouse drags to the second position of virtual target, when reaching target When, it is bid.For example, application program can be configured as the user apparatus for controlling each active user in user apparatus Interface on show count down time, the count down time it is synchronous with server clock and with it is remaining during reverse auction Time correlation joins.The user apparatus of each active user of application program controlling on the interface of each user apparatus to show article Price, and based on count down time reduce article price.Application program is detected from the user apparatus of participant user Drag action of the first position at interface to the second position.Then application program determines that drag action has arrived at the second position, It determines that drag action reaches the clock time of the second position, then shows the figure that instruction reverse auction terminates.

Fig. 7 shows an example embodiment, and wherein timer 300 shows the remaining time before auction starts. Also show may include that one or more photo and written description wait for auction items 302.Button 303 is provided a user, he Can select the button that upcoming auction is added in watch list to provide the future notification that will occur of auction. Once button 303 is pressed, display can become to show the new display of one or more advertisements 319, as shown in Figure 8.Excellent It selects in embodiment, persistently presses lower button, until：User is bid by the way that button is slided into target, and End of Auction is simultaneously And button is configured as disappearing or user's release button and they cannot bid and the quilt from auction participant list It deletes.

Interactive countdown timer 305 is provided to display before auction starts, all as shown in Figure 9.About waiting for The information of the article 307 of auction can optionally be shown with the information of relevant supplier such as brand 306 together.The quantity of player 304 can also be shown so that user can predict the possible horizontal anomalous movement of the level that other users participate in and auction.This A little factors improve the game of environment.

Figure 10 shows the example shown when auction starts.Clock especially reduces (drop, drops) clock 308 and is shown Go out.In the exemplary embodiment, as shown here by over time around the colored areas of clock face rotation, water It is animation to drip clock 308.The image of item for sale is shown in the background 310 of clock.Over time, which is shown By the amount of money 309 of sale and reduce the amount of money of setting.For example, item price may be started with retail price, and in auction process It is down to zero.

The button 311 for allowing user to bid auction is provided.Figure 11 shows " IN " button.When user selects this to press When button, which becomes " BUY " button, as shown in figure 11.It is unexpected that reduction is provided firstly from " IN " to the button of " BUY " conversion Button is pressed by buy the function for the possibility of article being auctioned, and secondly allow user take part in auction process and establish into The expected level of one step.With the progress of auction, clock 308 increases and price 309 declines.Once enabling " BUY " button, use Family can select button or selection and actuating button, bid by the price that currently shows to win auction.

Figure 12 shows the example for the animation 313 that can be shown to winning user and/or all users to take part in auction.Figure 13 show the example that can be shown to another display of auction victor and/or all users to take part in auction.For example, can be with Show the name or photo of winning user 314.

Figure 14 to Figure 17 shows can to auction participant shown in display, including obtain can be on retail shop or line The option of the award 316,317,318,319 of redemption in shop.It is, therefore, possible to provide the conventional ads with the meeting of extensive placement machine Space.The core reasons of advertisement are to increase consumer to the visit capacity in shop on retail shop or line, this causes preferably to convert again. Figure 18 and Figure 19 shows that user participated in the accumulative of one or many auctions, and may include by select button 315 come The option of display celebration property multimedia display.

From the perspective of the people for wishing to participate in reverse auction process, playing method is very simple, and user must pass through use first Facebook registrations register or registered by the way that your details are input to textview field.Once user has noted Volume, user are just eligible to participate in reverse auction.

Auction has at the beginning of by inch of candle image is shown every time.Auction automatically begins to and will take over browser window Mouthful.After having viewed advertising media and 5 seconds countdown timers, you will enter live (no reserve, nothing without reserve Reserve price) reverse auction.In center Screen, you can be appreciated that the clock of countdown one minute.In one minute reverse auction duration Between, price drops to zero from its complete retail price.

It bids and wins for user, they need to be pinned in smart mobile phone touch screen display with their finger (IN) button three seconds, or pin the button three seconds by clicking and keeping the mouse on their computers.Once with Family has been pinned three seconds, and (IN) button will turn yellow and become (BUY), and user also will be seen that excitation their upward slidings upward Pulsation arrow.

If you only pin (IN) button, user is not buying anything.If user wants purchase auction object Product, then they it is in need do be exactly want the price of payment with you to slide upward past water droplet clock, and if they It is first auction participant done so, they will win auction.

When user pins (IN) button, you will earn " Bonus Bucks ", this is a kind of inside money, be can be used for It is monthly bought in the Bonus Buck auctions of the end of month operation in kind.When user pins (IN) button, user also has an opportunity to win It is sent to the award of user " award bank ".

Watch list prompts：When from first to last browsing auction catalogue, user can add the item to their observation In list, reminded so that server can be programmed to send when auction will start.

In use, programmable control unit is configured as user's transmission data into subscriber database.Data include Details in relation to item for sale and auction time started.The software application of operation on the electronic device is configured as receiving and clap Sell data and the display data on the electronic device of each user.Programmable control unit is additionally configured to for example when user selects When indicating that they wish qualified button to auction bidding, the meaning of the one or more users to take part in auction from selection is received The message instruction that figure enters.Once Dutch auction process is carrying out, user can select interaction on their electronic device Formula graphical display, the selection interactive graphics show operable to send intention purchase message to programmable device by network. The first intention purchase message that programmable control unit receives is winning user.By programmable device receive each of be intended into Enter message and be all used for editor participant's user list, award or reward supply are supplied to participant user in End of Auction The user of list.

In some embodiments, programmable control unit is configured as making each participant's electronic device and can taking The central clock time synchronization implemented on business device.Time synchronization is for ensuring that multiple users are synchronized to a common time to pass It is important.

In some embodiments, when user's selection takes part in auction, auction server 122 is configured as to user's electronics 103 transmission data of device is operable such that the auction time is synchronous with common time.In this way, when each user apparatus is provided Between synchronous auction information, which may include current auction time started, auction remaining time, article Present price or present bidding and how many current user are takeing part in auction process.In addition, time synchronization ensure completely or It is substantially guaranteed that when bidding to win auction, notifies other users immediately so that bid will not be placed in invalid.For This, when user bids, data-message is sent to auction server from the electronic device of user.In some embodiments In, which includes the timestamp based on the time synchronization data received from auction server.Auction server is configured as working as When receiving several bids in short time interval, determine that is received has disappearing for the earliest timestamp bid of instruction Breath.Therefore, victor of the earliest bid corresponding to auction.

Element or entirety with known equivalents are had references in description in front, then this equivalent such as their quilts It is included as individually illustrating.It, should although by example and the present invention has been described in reference to a specific embodiment Understand, can modify and/or improve without departing from the scope or spirit of the invention.

Claims (25)

1. a kind of method carrying out reverse auction to subscriber spectators, the subscriber is respectively with being suitable for and remote auction Server communication and by the user apparatus of the remote auction server controls, the remote auction server is suitable for described in host Reverse auction, the method includes：

Subscriber list is stored on the server；

Reverse auction data are stored on the server, the reverse auction data include：

By the article of the reverse auction,

By the initial prices of the article of the reverse auction,

The reverse auction estimated time started；

The clock signal for being adapted to provide for time synchronizing signal is generated on the server；

One or more active user is determined from the subscriber list, creates the active user of identified active user Then list controls the user apparatus of each user in the active user list to show the reverse auction data；

Keep the user apparatus of each active user synchronous with server clock；

Start the reverse auction in the reverse auction estimated time started；

The user in the active user list is detected to have selected on the interface of their user apparatus and button graphic Corresponding first position, participant user list of the storage as the subgroup of the active user on the server, then Notify that they are eligible to participate in the reverse auction to each participant user；

The user apparatus of each active user is controlled to show count down time on the interface of each user apparatus, The count down time is synchronous with the server clock and joins with remaining time correlation during the reverse auction；

The user apparatus of each active user is controlled to show the article on the interface of each user apparatus Price, and the price of the article is reduced based on the count down time；

The user apparatus of each active user is controlled with described in each user apparatus of at least each participant user Display target figure on interface, and the targeted graphical is illustrated in the second place at the interface；

It detects from the first position at the interface of the user apparatus of participant user to the drag action of the second position；With And

Determine that the drag action has arrived at the second position, determine the drag action reach the second position when Then clock time terminates the reverse auction.

2. according to the method described in claim 1, further including：

By determining that first reaches described the according to first user for reaching according to the maximum clock time second position The user of two positions determines winning user from participant's user list, and

Notify the winning user its won the reverse auction.

3. according to the method described in claim 2, wherein, notifying that the winning user includes：When the reverse auction terminates, According to it is described when clockwise described in winning user notify the price of the article.

4. according to the method described in claim 2, wherein, notifying that the winning user further includes：It is shown to the winning user Unique media content.

5. according to the method described in claim 1, wherein, the first position at the interface is had selected in each user Up to after at least scheduled past selection time, each participant user is determined.

It is described scheduled to select the time for about three seconds 6. according to the method described in claim 4, wherein.

7. according to the method described in claim 1, wherein, the method further includes：Once the reverse auction has begun simultaneously And before the reverse auction terminates, detection participant user selects the cancellation of the first position, then from the ginseng With the participant user is removed in person's user list.

8. according to the method described in claim 1, wherein, the method further includes：To being eligible to participate in the reverse auction User shows the figure of instruction glide direction.

9. according to the method described in claim 8, wherein, indicate the figure instruction of glide direction from the button graphic to The sliding path of the targeted graphical.

10. according to the method described in claim 1, wherein, the method further includes：Make a reservation for when the first countdown timer is less than Time threshold when show countdown media figure.

11. according to the method described in claim 10, wherein, the scheduled time threshold is five seconds.

12. according to the method described in claim 1, wherein, the method further includes：It is shown to the estimated beginning of the reverse auction Time count down time.

13. according to the method described in claim 1, wherein, during the duration of the second count down time, by described anti- To the price of the article of auction zero is reduced to from initial prices.

14. according to the method described in claim 1, wherein, the method further includes：Every before the reverse auction starts Advertising media is shown on a user apparatus.

15. according to the method described in claim 1, wherein, the method further includes：When the reverse auction is over to Each participant user notifies attached award information.

16. according to the method for claim 15, wherein the attached award information is one or more coupons or preferential Certificate.

17. according to the method described in claim 1, wherein, the method further includes：Determine that each participant user has been selected The time span of the first position, for then determining the value of the coupons based on the time span.

18. according to the method described in claim 1, wherein, being propped up by one or more by the article of the reverse auction Enterprise's offer is provided.

19. according to the method described in claim 1, wherein, the method further includes：In the forward direction institute that the reverse auction starts The user stated on subscription list shows advertising media.

20. according to the method described in claim 1, wherein, it includes on the participant list to terminate the reverse auction User shows advertising media.

21. a kind of non-transitory computer-readable medium product, the non-transitory computer-readable medium includes to refer on it It enabling, described instruction executes following methods when being executed by least one processor, the method includes：

The reverse auction for subscriber spectators is set to occur, the subscriber, which respectively has, to be suitable for and remote auction server It communicates and by the user apparatus of the remote auction server controls, the remote auction server is suitable for reversely clapping described in host It sells；

The method further includes：

Subscriber list is stored on the server；

Reverse auction data are stored on the server, the reverse auction data include：

By the article of the reverse auction,

By the initial prices of the article of the reverse auction,

The reverse auction estimated time started；

The clock signal for being adapted to provide for time synchronizing signal is generated on the server；

One or more active user is determined from the subscriber list, creates the active user of identified active user Then list controls the user apparatus of each user in the active user list to show the reverse auction number According to；

Keep the user apparatus of each active user synchronous with server clock；

Start the reverse auction in the reverse auction estimated time started；

The user in the active user list is detected to have selected on the interface of their user apparatus and button graphic Corresponding first position, participant user list of the storage as the subgroup of the active user on the server, then Notify that they are eligible to participate in the reverse auction to each participant user；

The user apparatus of each active user is controlled to show count down time on the interface of each user apparatus, The count down time is synchronous with the server clock and joins with remaining time correlation during the reverse auction；

The user apparatus of each active user is controlled to show the article on the interface of each user apparatus Price, and the price of the article is reduced based on the count down time；

The user apparatus of each active user is controlled with described in each user apparatus of at least each participant user Display target figure on interface, and the targeted graphical is illustrated in the second place at the interface；

It detects from the first position at the interface of the user apparatus of participant user to the drag action of the second position；With And

Determine that the drag action has arrived at the second position, determine the drag action reach the second position when Then clock time terminates the reverse auction.

22. a kind of system for reverse auction, including：

Auction server, the auction server include：

Database, the database are configured as storage subscriber list；

Clock；

Data communication network, the data communication network are communicated with information server；

Multiple user apparatus, each user apparatus, which has, to be configured as via the data communication network and the auction service The communication module of device communication；

Wherein, each user apparatus has the memory for being configured as storage application program and is configured as promoting processor pair The interface of display and the operation of the application program, wherein the application program includes carrying out following instructions：

Reverse auction data are received from the server, the reverse auction data include：

By the article of the reverse auction,

By the initial prices of the article of the reverse auction,

The reverse auction estimated time started；

The clock signal for being suitable for that time synchronization is provided between the user apparatus and the server is received from the server；

The reverse auction data are shown on the interface of the user apparatus；

Start the reverse auction in the reverse auction estimated time started；

The Show Button figure at first position on the interface；

The data for indicating that the user selects the button graphic are sent to the server；

Receive the notice that the user is eligible to participate in the reverse auction；

The user apparatus of each active user is controlled to show count down time on the interface of the user apparatus, The count down time is synchronous with server clock and joins with remaining time correlation during the reverse auction；

The user apparatus of each active user is controlled to show the article on the interface of each user apparatus Price, and the price of the article is reduced based on the count down time；

The user apparatus of each active user is controlled with described in each user apparatus of at least each participant user Display target figure on interface, and the targeted graphical is illustrated in the second place at the interface；

It detects from the first position at the interface of the user apparatus of participant user to the drag action of the second position；With And

Determine that the drag action has arrived at the second position, determine the drag action reach the second position when Then clock time shows the figure for indicating that the reverse auction terminates.

23. a kind of system, the system comprises server, the server has the reverse auction that clock includes the time started Data and subscription list, the server are communicated via data communication network with multiple user apparatus of multiple users, the clothes Business device is configured as：

The auction data is transmitted to one or more of subscription list user；

The instruction user for receiving the user in the subscription list watches the data of auction；

The data that the reverse auction is watched based on the instruction user received from each member, are created and are arranged as the subscriber Any active ues list of the subgroup of table；

Keep each user apparatus in any active ues list synchronous with the clock；

The instruction for receiving the user in any active ues list participates in the data of the reverse auction；

Create participant's user list of the subgroup as any active ues list；

Receive the bid data and clock data of the user apparatus in participant's user list；

Wherein, the bid data includes to being filled from a position corresponding to button at the interface of user apparatus to the user The detection of the movement of the second position corresponding to target at the interface set；And

Wherein, winning user is by representing the clock data of the bid made in the shortest time since the reverse auction To determine.

24. a kind of system, the system comprises consumer electronic device group and via data communication network and the user apparatus The remote controllers of communication, the controller be operable such that the consumer electronic device of reverse auction shown with：

Reverse auction details are presented, the reverse auction details include the finger of remaining time in the reverse auction Show and the instruction of current auction price；

Being presented on the display of each consumer electronic device can be by the user of the user apparatus from the on the display One position is moved to the operator of the second position on the display；

Wherein, the second position that the operator reaches on consumer electronic device makes the device be sent out to the remote controllers Bid data is sent, so as to come into force to the bid of the reverse auction.

25. system according to claim 24, wherein the remote controllers can also be operated to be filled to user's electronics The each user apparatus set in group provides time synchronization data, and the bid data further includes from the time synchronization number According to the time stamp data of middle acquisition.