CN108320185A

CN108320185A - A kind of non-oil product of petrol station recommends method, apparatus and readable storage medium storing program for executing

Info

Publication number: CN108320185A
Application number: CN201810106558.6A
Authority: CN
Inventors: 唐傲; 韩雪晨
Original assignee: Wecar Technology Co Ltd
Current assignee: Wecar Technology Co Ltd
Priority date: 2018-02-02
Filing date: 2018-02-02
Publication date: 2018-07-24

Abstract

The present invention is suitable for computer software fields, provides a kind of non-oil Method of Commodity Recommendation of petrol station, device and readable storage medium storing program for executing, method and includes：Non-oil commercial product recommending instruction is obtained, non-oil commercial product recommending instruction at least carries client identity mark；Obtain client's static information corresponding with client identity mark and customer consuming behavior information；According to client's static information and customer consuming behavior information, obtain and the matched first non-oil commercial product recommending information of client；According to the non-oil commercial product recommending information of preset rules output and the first non-oil commercial product recommending information matches.Solve the problems, such as that petrol station is without the non-oil commodity of normal direction lead referral in the prior art；The time that client picks out end article from non-oil commodity shelf is saved, not only providing good non-oil commodity purchasing to client experiences, and is conducive to improve the transaction value of the non-oil commodity of petrol station.

Description

A kind of non-oil product of petrol station recommends method, apparatus and readable storage medium storing program for executing

Technical field

Recommend method, apparatus the invention belongs to computer software fields more particularly to a kind of non-oil product of petrol station and readable deposits Storage media.

Background technology

With the development of economic level, automobile is possessed quantity and is constantly promoted per capita, in order to more easily use automobile, largely Client goes to gas station to refuel to automobile, and the oiling client of gas station is relatively more.

It is serviced to provide more convenient oiling to client, gas station is generally all configured with non-oil commodity area to facilitate client Purchase, and in order to meet the various requirements of client, the type of merchandize in non-oil commodity area is generally more.But due in the prior art It gas station can not be actively to the non-oil commodity of lead referral, to which client needs to take some time to choose from non-oil commodity shelf The commodity for oneself wanting purchase are selected, but since the time that client refuels in gas station is relatively short, client may have little time The commodity for wanting purchase are picked out in the shorter time, to reduce the transaction value of non-oil commodity.

To sum up, since petrol station in the prior art brings bad shopping to client without the non-oil commodity of normal direction lead referral Experience, causes the reduction of non-oil commodity transaction value, the above problem urgently to be resolved hurrily.

Invention content

The embodiment of the present invention provides a kind of non-oil product recommendation method of petrol station, it is intended to it is objective without normal direction to solve petrol station in the prior art Recommend the problem of non-oil commodity in family.

The embodiment of the present invention is achieved in that a kind of non-oil product recommendation method of petrol station, method include：

Non-oil commercial product recommending instruction is obtained, non-oil commercial product recommending instruction at least carries client identity mark；

Obtain client's static information corresponding with client identity mark and customer consuming behavior information；

According to client's static information and customer consuming behavior information, obtains and believe with the matched first non-oil commercial product recommending of client Breath；

According to the non-oil commercial product recommending information of preset rules output and the first non-oil commercial product recommending information matches.

The embodiment of the present invention also provides a kind of non-oil product recommendation apparatus of petrol station, and device includes：

Recommend instruction acquisition unit, for obtaining non-oil commercial product recommending instruction, non-oil commercial product recommending instruction at least carries Client identity identifies；

Customer information acquiring unit consumes row for obtaining client's static information corresponding with client identity mark and client For information；

First recommendation information acquiring unit, for according to client's static information and customer consuming behavior information, obtaining and visitor The matched first non-oil commercial product recommending information of family；

Recommendation information output unit, it is non-oil with the first non-oil commercial product recommending information matches for being exported according to preset rules Commercial product recommending information.

The embodiment of the present invention also provides a kind of readable storage medium storing program for executing, is stored thereon with computer program, computer program quilt Processor realizes the step of non-oil product of above-mentioned petrol station recommends method when executing.

In embodiments of the present invention, the client identity carried in being instructed according to non-oil commercial product recommending identifies, and it is right therewith to obtain The client's static information and customer consuming behavior information answered, and according to above-mentioned client's static information and customer consuming behavior information With being exported after non-oil commercial product recommending information.Solve the problems, such as that petrol station is without the non-oil commodity of normal direction lead referral in the prior art；And Due to being matched according to the static information and customer consuming behavior of client to the non-oil commodity of lead referral, to be pushed away to client The non-oil commodity recommended can largely meet the current shopping need of client, save client and selected from non-oil commodity shelf Go out the time of end article, not only providing good non-oil commodity purchasing to client experiences, and it is non-oil to be conducive to raising petrol station The transaction value of commodity.

Description of the drawings

Fig. 1 is the flow chart for the non-oil Method of Commodity Recommendation of petrol station that the embodiment of the present invention one provides；

Fig. 2 is the flow chart of the non-oil Method of Commodity Recommendation of petrol station provided by Embodiment 2 of the present invention；

Fig. 3 is the flow chart for the non-oil Method of Commodity Recommendation of petrol station that the embodiment of the present invention three provides；

Fig. 4 is the flow chart for the non-oil Method of Commodity Recommendation of petrol station that the embodiment of the present invention four provides；

Fig. 5 is the functional block diagram for the non-oil device for recommending the commodity of petrol station that the embodiment of the present invention five provides；

Fig. 6 is the first recommendation information acquiring unit of the non-oil device for recommending the commodity of petrol station that the embodiment of the present invention six provides Functional block diagram；

Fig. 7 is the functional block diagram for the non-oil device for recommending the commodity of petrol station that the embodiment of the present invention seven provides；

Fig. 8 is the functional block diagram for the non-oil device for recommending the commodity of petrol station that the embodiment of the present invention eight provides.

Specific implementation mode

In order to make the purpose , technical scheme and advantage of the present invention be clearer, with reference to the accompanying drawings and embodiments, right The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and It is not used in the restriction present invention.

The term used in embodiments of the present invention is the purpose only merely for description specific embodiment, is not intended to be limiting The present invention.In the embodiment of the present invention and "an" of singulative used in the attached claims, " described " and "the" It is also intended to including most forms, unless context clearly shows that other meanings.It is also understood that term used herein "and/or" refer to and include one or more associated list items purposes any or all may combine.

It will be appreciated that though various information may be described in embodiments of the present invention using term first, second etc., but These information should not necessarily be limited by these terms.These terms are only used for same type of information being distinguished from each other out.For example, not taking off In the case of from range of embodiment of the invention, the first non-oil commercial product recommending information can also be referred to as the second non-oil commercial product recommending letter Breath, it is not required that or imply that there are any actual relationship or orders between these entities or operation.Similarly, Second non-oil commercial product recommending information can also be referred to as the first non-oil commercial product recommending information.

In embodiments of the present invention, it after getting client identity mark, is gone according to the static information of the client and consumption For information, exported after matching corresponding non-oil commercial product recommending information.It solves petrol station in the prior art to push away without normal direction client The problem of recommending non-oil commodity；And due to being the static information and customer consuming behavior according to client to the non-oil commodity of lead referral It is matched, to can largely meet the current shopping need of client to the non-oil commodity of lead referral, save client The time of end article is picked out from non-oil commodity shelf, not only providing good non-oil commodity purchasing to client experiences, And be conducive to improve the transaction value of the non-oil commodity of petrol station.

Embodiment one：

Fig. 1 shows that the non-oil product of petrol station that the embodiment of the present invention one provides recommends the flow of method, and details are as follows：

Step S101, obtains non-oil commercial product recommending instruction, and non-oil commercial product recommending instruction at least carries client identity mark.

In embodiments of the present invention, client identity mark carrys out the client of petrol station consumption for unique mark, can be client Phone number, the account registered in petrol station system of wechat number, payment account, photo, the number-plate number, client or other Identification information etc., the concrete form of client identity mark, does not limit herein.

In embodiments of the present invention, when client consumes to petrol station or in petrol station system when register account number, petrol station The identity of client can be got.

In embodiments of the present invention, non-oil commercial product recommending instruction can be touched by client by certain operations that client inputs Hair pushes away as an example, for example triggering the non-oil commodity when detecting that client enters the commodity shopping page of petrol station system offer Recommend instruction；As another example, such as the non-oil commercial product recommending is triggered when the petrol station that system receives client consumes order to refer to Enable etc..

Non-oil commercial product recommending instruction can also actively be initiated by server, be taken the photograph as an example, can be for example equipped in gas station As device, when detecting the number-plate number of client, server initiates non-oil commercial product recommending instruction etc., it should be understood that herein This programme, present example are only the preferred implementation of this programme only to be understood for convenience to the acquisition modes of non-oil commercial product recommending instruction The acquisition modes of example, specific non-oil commercial product recommending instruction can flexibly be set according to actual conditions, not limited herein.

Step S102 obtains client's static information corresponding with client identity mark and customer consuming behavior information.

Step S103 is obtained non-oil with client matched first according to client's static information and customer consuming behavior information Commercial product recommending information.

In embodiments of the present invention, client's static information is the information not changed with the variation of the consumer behavior of client, As an example, the age of such as client, gender, the brand for possessing vehicle or other client's static informations etc., do not do specifically It limits.

Customer consuming behavior information is to carry out petrol station with client to consume relevant behavioural information, as an example, when for example consuming Between, consumer lines title, spending amount, consumer products classification or other consumer behavior informations etc., do not limit specifically.

As a preferred embodiment of the present invention, the first non-oil commercial product recommending information include at least non-oil trade name and Recommendation score corresponding with non-oil commodity.

In embodiments of the present invention, the name of non-oil commodity is not only included in the first non-oil commercial product recommending information got Claim, further include the recommendation score to non-oil commodity, due to the high commodity of recommendation degree meet that the current purchase of client needs can Energy property is bigger, and the output sequence of non-oil commodity is adjusted according to the recommendation degree to different commodity, can improve recommendation to a greater extent Successful possibility, further to promote the transaction value of non-oil commodity.

In embodiments of the present invention, client's static information corresponding with client identity mark and customer consuming behavior information are Data are obtained ahead of time in server, and system can be formed after customer portrait according to client's static information and customer consuming behavior information to visitor Family group is clustered, and according to generic client to the purchase situation of non-oil commodity, and then is obtained and the client matched first Non-oil commercial product recommending information.As an example, such as client age 26 years old, gender is female, and it is masses Polo to possess vehicle, is added weekly Primary oil, refuels 260 yuan or so, then the client can be classified as to the young women of medium consumption every time, according to pre- in server The generic non-oil commodity purchasing situation first stored, the first non-oil commercial product recommending information of acquisition be benefit divide up to chewing gum 95, Lactic acid bacteria class beverage 92 divides, biscuit 83 divides；As another example, such as client age is 45 years old, and gender is man, and possessing vehicle is Land Rover bought high-grade automobile oil, then the client can be classified as to high-grade, automotive-type articles for use preference type male, root before According to pre-stored generic non-oil commodity purchasing situation in server, the first non-oil commercial product recommending information of acquisition is top grade Lubricating oil 95 divides, high-grade anti-icing fluid 93 grades, it should be understood that and it illustrates herein and only understands this programme for convenience, specific non-oil commodity The acquisition modes of recommendation information can flexibly be set according to actual conditions, not limited specifically.

As a preferred embodiment of the present invention, customer consuming behavior information includes at least oil product consumer behavior information.

In embodiments of the present invention, oil product consumer behavior information may include client's oil product consumption the amount of money, the frequency, time point Etc. information.

Step S103, specially：

According to client's static information and client's oil product consumer behavior information, acquisition is pushed away with the matched first non-oil commodity of client Recommend information.

In embodiments of the present invention, after customer portrait being formed according to the static information and oil product consumer behavior information of client Customer group is clustered, according to generic client to the purchase situation of non-oil commodity, and then is obtained matched with the client First non-oil commercial product recommending information.As an example, such as client age 26 years old, gender is man, and it is Magotan to possess vehicle, average one Week refuels 1 time or so, fills it up with every time, then the client can be classified as to the young man of medium consumption, according to advance in server First non-oil commercial product recommending information of the generic non-oil commodity purchasing situation of storage, acquisition is that middle-grade lubricating oil 96 divides, transports Ejector half beverage 90 grades；As another example, such as client age 28 years old, gender are man, and it is Jetta to possess vehicle, average daily Add primary oil, fill it up with every time, then the warp that the client can be classified as to medium consumption commonly uses vehicle male, according to being deposited in advance in server The generic non-oil commodity purchasing situation of storage, to it, recommendation middle-grade lubricating oil 93 divides, middle-grade anti-icing fluid 93 grades, and should manage Solution is only herein to prove the exploitativeness of this programme to the citing of the acquisition modes of the first non-oil commercial product recommending information, specifically not It limits.

In embodiments of the present invention, it can be obtained and client according to the static information and oil product consumer behavior information of client The non-oil commercial product recommending information matched, then non-oil commodity could be recommended to it by not needing client and buying non-oil product in petrol station, not only It can also be pushed away to client according to oil product consumer behavior according to the non-oil commodity consumption behavior of client to the non-oil commodity of lead referral Recommend non-oil commodity, even namely only petrol station refuel client can also get matching non-oil commodity, with provide more Comprehensive non-oil commercial product recommending experience.

Step S104 believes according to preset rules output and the non-oil commercial product recommending of the first non-oil commercial product recommending information matches Breath.

In embodiments of the present invention, non-oil commercial product recommending information may include trade name, commodity price information.Wherein commodity Title can every commodity of unique mark, user can choose commodity according to the pricing information of commodity.The quotient provided a user The name of an article claims, inventory information and pricing information can meet information requirements when user buys commodity, consequently facilitating user buys.

As the preferred embodiment of the present invention, also may include buying conditional information, purchase limitation in non-oil product recommendation information Information, commodity picture information, favor information, discount information etc., the commodity picture information carried in non-oil product recommendation information are convenient More fully understand so that user there are commodity so that purchasing process is truer.Businessman can set much-sought-after item, preferential commodity etc. Fixed corresponding purchase condition, or certain purchase is equipped with to it and is limited, can also be needed according to businessman to commodity carry out it is preferential or to Certain discount etc. is given, to which user can believe according to above-mentioned purchase conditional information, purchase restricted information, favor information, discount Breath etc. chooses commodity, more fully understands to make client have non-oil commodity.

In embodiments of the present invention, can client by the third-party platforms such as wechat, Alipay enter petrol station commodity shopping/ When the payment page, non-oil merchandise news is exported to client；Also non-oil commodity can be exported to client by the APP that petrol station provides to believe Breath；Also non-oil merchandise news etc. can be exported to client by short message, the way of output of specific non-oil merchandise news can be according to reality Situation is flexibly set, and is not limited specifically.

Embodiment one additionally provides a preferred embodiment of the present invention, as the preferred embodiment of the present invention, non-oil commodity It can be that client triggers when entering the petrol station commodity shopping page to recommend instruction.

Or the instruction of non-oil commercial product recommending triggers when can be the petrol station consumption order for receiving client.

In embodiments of the present invention, client can enter petrol station commodity by third-party platforms such as wechat, Alipay, browsers Choose the page, also can by petrol station provide petrol station commodity shopping/payment APP enter the petrol station commodity shopping page.

Client can send petrol station by third-party platforms such as wechat, Alipay, browsers and consume order, can also pass through petrol station Petrol station commodity shopping/payment APP of offer enters the petrol station commodity shopping page.

In embodiments of the present invention, when server end detects that client enters the request of the petrol station commodity shopping page or life When consuming order at petrol station, non-oil commercial product recommending instruction is triggered.When client chooses petrol station commodity or generation petrol station disappears Non-oil commercial product recommending instruction, client when can largely ensure to send non-oil commercial product recommending information to client are triggered when taking order It just does shopping in petrol station, the purchase non-oil commodity of petrol station are more convenient at this time, to further promote the transaction value of the non-oil commodity of petrol station.

Embodiment two：

Fig. 2 shows the flows that the non-oil product of petrol station provided by Embodiment 2 of the present invention recommends method, are based on embodiment one, step Rapid S103 is specifically included：

Step S201 is generated matched with client identity mark according to client's static information and customer consuming behavior information Classification information.

In embodiments of the present invention, client's static information corresponding with client identity mark and customer consuming behavior information are Data are obtained ahead of time in server, and system can be generated according to client's static information and customer consuming behavior information and be identified with client identity Matched classification information.As an example, such as client age 26 years old, gender is female, and it is masses Polo to possess vehicle, adds one weekly Secondary oil refuels 260 yuan or so every time, then it is medium consumption, not long vehicle, blueness that matched classification information is identified with the client identity Year women；As another example, such as client age is 45 years old, and gender is man, and it is Land Rover to possess vehicle, buys top grade before Automobile oil, then it is top-grade consumption, automotive-type articles for use preference type, middle age man that matched classification information is identified with the client identity Property etc., it should be understood that illustrate herein only understands this programme for convenience, and what is specifically generated identifies matched classification letter with client identity Breath can flexibly be set according to actual conditions, not limited specifically.

Step S202 is obtained and the matched first non-oil commercial product recommending information of client according to client's classification information.

It in embodiments of the present invention, can be pre- according to the oil product of the client of a certain classification and non-oil product consumer record in server The first non-oil commercial product recommending information corresponding with client's classification information is first generated, matched class is identified with client identity generating After other information, acquired first non-oil commercial product recommending information in server is obtained.

In embodiments of the present invention, first according to client's static information and customer consuming behavior information, the class of the client is generated Other information obtains matching non-oil commercial product recommending information further according to classification information.Since generic client is with similar Consumption habit, the non-oil goods matching mode provided in this programme can largely meet the consumption habit of the client, from And the probability that client carries out non-oil commodity purchasing behavior according to the non-oil commodity of recommendation in petrol station is improved, to promote non-oil commodity Transaction value.

Embodiment three：

Fig. 3 shows that the non-oil product of petrol station that the embodiment of the present invention three provides recommends the flow of method, specifically, the present embodiment The difference from the implementation one is that after step s 103, further including：

Step S301 is obtained similar to the first non-oil commercial product recommending information matches according to non-oil commodity similarity matrix Non-oil commercial product recommending information.

In embodiments of the present invention, non-oil commercial product recommending information may include trade name and commercial product recommending scoring.

In embodiments of the present invention, the similar journey between two non-oil commodity can be obtained according to non-oil commodity similarity matrix Degree, to obtain non-oil commercial product recommending information similar to the first non-oil commercial product recommending information matches.As an example, such as first Non-oil merchandise news has chlorella yakult 90 to divide, red ox 95 is divided, and has excellent benefit C with non-oil commodity as beneficial power multiphase, similarity is percentage 90, non-oil commodity similar with red ox are concentrated coffee, and similarity is 80 percent, and the scoring of similar non-oil commodity is The product of the scoring and similarity of first non-oil commodity, then the similar non-oil commercial product recommending information got be excellent benefit C 81 divide, Concentrated coffee 76 grades, it should be understood that herein to the citing of the acquisition modes of similar non-oil commercial product recommending information only for convenience of reason This programme is solved, present example is the preferred embodiment of this programme, is not limited specifically.

It is non-oil to generate second according to the first non-oil commercial product recommending information and similar non-oil commercial product recommending information by step S302 Commercial product recommending information.

It in embodiments of the present invention, can be according to the first non-oil commercial product recommending information and similar non-oil commercial product recommending information kind quotient The commercial product recommending scoring of product carries out ranking, to obtain the second non-oil commercial product recommending information.As an example, the such as first non-oil man Product information has chlorella yakult 90 to divide, red ox 95 is divided, and similar non-oil commercial product recommending information is that excellent benefit C 81 divides, concentrated coffee 76 divides, then The the second non-oil commercial product recommending information acquired is that chlorella yakult 90 divides, red ox 95 is divided, excellent benefit C 81 divides, concentrated coffee 76 grades, It should be appreciated that only understanding this programme for convenience to the citing of the second non-oil commodity herein, do not limit specifically.

Step S104 is specifically included：

Step S303 believes according to preset rules output and the non-oil commercial product recommending of the second non-oil commercial product recommending information matches Breath.

In embodiments of the present invention, due to the part commodity in the first non-oil commercial product recommending information of acquisition may score compared with It is low, according to non-oil commodity similarity matrix, similar non-oil commodity corresponding with the first non-oil commercial product recommending information can be got and pushed away Information is recommended, further according in the first non-oil commercial product recommending information of recommendation score pair of non-oil commodity and similar non-oil commercial product recommending information Non-oil commodity overall ranking after generate the second non-oil commercial product recommending information after export.To ensure the non-oil commodity finally exported Commodity in recommendation information are the higher commodity that score, namely are more in line with the commodity of the buying habit of client, to improve client root The probability for carrying out non-oil commodity purchasing behavior in petrol station according to the non-oil commodity of recommendation, further promotes the transaction value of non-oil commodity.

Example IV：

Fig. 4 shows that the non-oil product of petrol station that the embodiment of the present invention four provides recommends the flow of method, is based on embodiment one, visitor Family consumer behavior information further includes non-oil commodity consumption behavioural information.

After step s 103, further include：

Step S401, according to non-oil commodity similarity matrix, acquisition is matched with the non-oil commodity consumption behavioural information of client The non-oil commercial product recommending information of third.

In embodiments of the present invention, can according to the non-oil commodity consumption behavioural information of client to client to the inclined of non-oil commodity Counted well, further according to non-oil commodity similarity matrix obtain two non-oil commodity between similarity degree, to obtain with The matched similar non-oil commercial product recommending information of non-oil commodity consumption behavioural information of client.

Step S402 is generated and client according to the first non-oil commercial product recommending information and the non-oil commercial product recommending information of third The 4th non-oil commercial product recommending information matched.

It in embodiments of the present invention, can be according to right in the first non-oil commercial product recommending information and the non-oil commercial product recommending information of third The recommendation score of non-oil commodity carries out ranking to the non-oil commodity of recommendation, to obtain the 4th non-oil commercial product recommending information；Also may be used Non-oil commodity in first non-oil commercial product recommending information and the non-oil commercial product recommending information of third are distributed respectively with corresponding weight After score etc., it should be understood that be only to the citing of the generating mode of the 4th non-oil commercial product recommending information in present example The preferred embodiment of this programme, concrete mode can flexibly set according to actual conditions, do not limit herein.

Step S104 is specifically included：

Step S403 believes according to preset rules output and the non-oil commercial product recommending of the 4th non-oil commercial product recommending information matches Breath.

In embodiments of the present invention, using non-oil commodity similarity matrix, letter is consumed in the non-oil product of petrol station according to client After breath gets the non-oil commercial product recommending information of third, generated in conjunction with the first non-oil commercial product recommending information non-with client the matched 4th It is exported after oil man's product recommendation information.Due to being relatively easy to acquire non-oil commercial product recommending letter according to the non-oil product consumption information of client Breath, and increasing with the non-oil product consumer behavior of client, the non-oil commercial product recommending acquired by non-oil commodity consumption behavior Information more meets the consumption habit of client.To which the non-oil Method of Commodity Recommendation in this programme can be easier to obtain to meet visitor The non-oil commercial product recommending information of family consumption habit.

Example IV additionally provides a preferred embodiment of the present invention, as a preferred embodiment of the present invention, step S402 is specifically included：

Obtain the second weight of the first weight and the non-oil commercial product recommending information of third of the first non-oil commercial product recommending information.

According to the first non-oil commercial product recommending information, the non-oil commercial product recommending information of third, the first weight and the second weight, generate With the matched 4th non-oil commercial product recommending information of client.

In embodiments of the present invention, by each commodity and the first multiplied by weight in the first non-oil commercial product recommending information, by Each commodity in three non-oil commercial product recommending information and the second multiplied by weight, to obtain the 4th non-oil commercial product recommending information.As Example, such as the first non-oil merchandise news has chlorella yakult 90 to divide, red ox 95 is divided, the non-oil commercial product recommending information of third is excellent benefit C 96 Point, concentrated coffee 92 divide, the first weight is 60 percent, and the second weight is 80 percent, then the 4th non-oil commercial product recommending Information is that chlorella yakult 54 divides, red ox 57 is divided, excellent benefit C 76.8 divides, concentrated coffee 73.6 grades, it should be understood that non-to the 4th herein The citing of oil man's product only understands this programme for convenience, does not limit specifically.

In embodiments of the present invention, due to being easier to generate client's consumption habit according to the non-oil product consumer behavior information of user Used non-oil commercial product recommending information, and increasing with non-oil product consumer behavior, the non-oil commercial product recommending information of production more meet The consumption habit of client.Then can be when the non-oil commodity consumption of client record less, the second weight of setting is relatively low, with client's Non-oil commodity consumption record increases, and the second weight is gradually turned up, meets client to ensure all to can get in each stage The non-oil commercial product recommending information of consumption habit carries out non-oil commodity purchase according to the non-oil commodity of recommendation to improve client in petrol station The probability for buying behavior, to promote the transaction value of non-oil commodity.

Embodiment five：

Fig. 5 shows the functional block diagram for the non-oil product recommendation apparatus of petrol station that the embodiment of the present invention five provides, and specifically includes：

Recommend instruction acquisition unit 51, for obtaining non-oil commercial product recommending instruction, non-oil commercial product recommending instruction at least carries There is client identity mark.

Customer information acquiring unit 52, for obtaining client's static information corresponding with client identity mark and client's consumption Behavioural information.

First recommendation information acquiring unit 53, for according to client's static information and customer consuming behavior information, obtain with The matched first non-oil commercial product recommending information of client.

First recommendation information acquiring unit specifically includes：

Second recommendation information acquisition module, for according to client's static information and client's oil product consumer behavior information, obtaining With the matched first non-oil commercial product recommending information of client.

Recommendation information output unit 54, it is non-with the first non-oil commercial product recommending information matches for being exported according to preset rules Oil man's product recommendation information.

Embodiment six：

Fig. 6 shows the work(of the first recommendation information unit of the non-oil product recommendation apparatus of petrol station that the embodiment of the present invention six provides Energy module map, is based on embodiment six, and the first recommendation information acquiring unit 53 specifically includes：

Classification information generation module 61 is used for according to client's static information and customer consuming behavior information, generation and client The matched classification information of identity.

First recommendation information acquisition module 62, for according to client's classification information, obtaining non-oil with client matched first Commercial product recommending information.

Embodiment seven：

Fig. 7 shows the functional block diagram for the non-oil product recommendation apparatus of petrol station that the embodiment of the present invention seven provides, specifically, this Embodiment with implement five the difference is that, which further includes：

Similar recommendation information acquiring unit 71, for according to non-oil commodity similarity matrix, obtaining and the first non-oil commodity The matched similar non-oil commercial product recommending information of recommendation information.

In embodiments of the present invention, non-oil commercial product recommending information may include trade name and commercial product recommending scoring, wherein quotient Product recommendation score can be to information such as the scorings or grading of commodity.

Second recommendation information acquiring unit 72, for according to the first non-oil commercial product recommending information and similar non-oil commercial product recommending Information generates the second non-oil commercial product recommending information.

Recommendation information output unit 54 specifically includes：

First recommendation information output module 73, for according to preset rules output and the second non-oil commercial product recommending information matches Non-oil commercial product recommending information.

Embodiment eight：

Fig. 8 shows the functional block diagram for the non-oil product recommendation apparatus of petrol station that the embodiment of the present invention eight provides, based on implementation Example five, customer consuming behavior information further include non-oil commodity consumption behavioural information.

The non-oil product recommendation apparatus of the petrol station further includes：

Third recommendation information acquiring unit 81, for according to non-oil commodity similarity matrix, obtaining the non-oil man with client The non-oil commercial product recommending information of the matched third of product consumer behavior information.

4th recommendation information acquiring unit 82, for according to the first non-oil commercial product recommending information and the non-oil commercial product recommending of third Information generates and the matched 4th non-oil commercial product recommending information of client.

Recommendation information output unit 54 specifically includes：

Second recommendation information output module 83, for according to preset rules output and the 4th non-oil commercial product recommending information matches Non-oil commercial product recommending information.

Embodiment eight additionally provides a preferred embodiment of the present invention, is pushed away as a preferred embodiment of the present invention, the 4th Information acquisition unit 82 is recommended to specifically include：

Weight Acquisition module, the first weight and the non-oil commercial product recommending of third for obtaining the first non-oil commercial product recommending information Second weight of information.

4th recommendation information generation module, for being believed according to the first non-oil commercial product recommending information, the non-oil commercial product recommending of third Breath, the first weight and the second weight generate and the matched 4th non-oil commercial product recommending information of client.

Embodiment nine：

Embodiment nine provides a kind of readable storage medium storing program for executing of the present invention, which is stored with computer journey Sequence is realized oily as described in any embodiment in embodiment one to example IV when above computer program is executed by processor The step of non-oil product of standing recommends method.

Illustratively, computer program can be divided into one or more modules, one or more module is stored In memory, and by processor it executes, to complete the present invention.One or more modules can complete specific function Series of computation machine program instruction section, the instruction segment is for describing implementation procedure of the computer program in terminal device.For example, Above computer program can be divided into the unit or module of the non-oil product recommendation apparatus of petrol station that above-mentioned each embodiment provides.

Alleged processor can be central processing unit (Central Processing Unit, CPU), can also be it His general processor, digital signal processor (Digital Signal Processor, DSP), application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field- Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic, Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor Deng above-mentioned processor is the control centre of above-mentioned terminal device, utilizes each of various interfaces and the entire user terminal of connection A part.

Above-mentioned memory can be used for storing computer program and/or module, and above-mentioned processor is by running or executing storage Computer program in memory and/or module, and the data being stored in memory are called, realize various functions.It deposits Reservoir can include mainly storing program area and storage data field, wherein storing program area can storage program area, at least one work( Application program (for example obtain non-oil commercial product recommending command function, customer information obtains function etc.) needed for energy etc.；Store data Area can store that (for example client's static information and client consume row according to the created data that use of petrol station discount coupon distribution method For information, client's classification information etc.) etc..In addition, memory may include high-speed random access memory, can also include non-easy The property lost memory, such as hard disk, memory, plug-in type hard disk, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) block, flash card (Flash Card), at least one disk memory, flush memory device or other Volatile solid-state part.

The above is merely preferred embodiments of the present invention, be not intended to limit the invention, it is all the present invention spirit and All any modification, equivalent and improvement made by within principle etc., should all be included in the protection scope of the present invention.

Claims

1. a kind of non-oil product of petrol station recommends method, which is characterized in that the method includes：

Non-oil commercial product recommending instruction is obtained, the non-oil commercial product recommending instruction at least carries client identity mark；

According to client's static information and the customer consuming behavior information, obtain and the matched first non-oil man of the client Product recommendation information；

According to the non-oil commercial product recommending information of preset rules output and the described first non-oil commercial product recommending information matches.

2. the non-oil product of petrol station as described in claim 1 recommends method, which is characterized in that

The non-oil commercial product recommending instruction triggers when can enter the petrol station commodity shopping page for client, or

The non-oil commercial product recommending instruction triggers when can be the petrol station consumption order for receiving client.

3. the non-oil product of petrol station as described in claim 1 recommends method, which is characterized in that described according to the customer information and institute The step of stating customer consuming behavior information, obtaining with the matched first non-oil commercial product recommending information of the client, specifically includes：

According to client's static information and the customer consuming behavior information, generates and identify matched class with the client identity Other information；

According to client's classification information, obtain and the matched first non-oil commercial product recommending information of the client.

4. the non-oil product of petrol station as described in claim 1 recommends method, which is characterized in that the customer consuming behavior information is at least Including oil product consumer behavior information.

5. the non-oil product of petrol station as described in claim 1 recommends method, which is characterized in that the first non-oil commercial product recommending information Including at least non-oil trade name and recommendation score corresponding with the non-oil commodity.

6. the non-oil product of petrol station as described in claim 1 recommends method, which is characterized in that believed according to client's static state described After the step of breath and customer consuming behavior information, acquisition and the matched first non-oil commercial product recommending information of the client, Further include：

According to non-oil commodity similarity matrix, acquisition is pushed away to the similar non-oil commodity of the described first non-oil commercial product recommending information matches Recommend information；

According to the described first non-oil commercial product recommending information and the similar non-oil commercial product recommending information, generates the second non-oil commodity and push away Recommend information；

The step according to preset rules output and the non-oil commercial product recommending information of the described first non-oil commercial product recommending information matches Suddenly, it specifically includes：

According to the non-oil commercial product recommending information of preset rules output and the described second non-oil commercial product recommending information matches.

7. the non-oil product of petrol station as described in claim 1 recommends method, which is characterized in that the customer consuming behavior information is also wrapped Include non-oil commodity consumption behavioural information；

In described the step of obtaining customer information corresponding with client identity mark and customer consuming behavior information, later also Including：

According to non-oil commodity similarity matrix, obtain non-oil with the non-oil matched third of commodity consumption behavioural information of the client Commercial product recommending information；

According to the described first non-oil commercial product recommending information and the non-oil commercial product recommending information of the third, generation is matched with the client The 4th non-oil commercial product recommending information；

According to the non-oil commercial product recommending information of preset rules output and the described 4th non-oil commercial product recommending information matches.

8. the non-oil product of petrol station as claimed in claim 7 recommends method, which is characterized in that described according to the described first non-oil commodity Recommendation information and the non-oil commercial product recommending information of the third generate and the matched 4th non-oil commercial product recommending information of the client Step specifically includes：

Obtain the first weight of the described first non-oil commercial product recommending information and the second power of the non-oil commercial product recommending information of the third Weight；

According to the described first non-oil commercial product recommending information, the non-oil commercial product recommending information of the third, the first weight and the second weight, It generates and the matched 4th non-oil commercial product recommending information of the client.

9. a kind of non-oil product recommendation apparatus of petrol station, which is characterized in that described device includes：

Recommend instruction acquisition unit, for obtaining non-oil commercial product recommending instruction, the non-oil commercial product recommending instruction at least carries Client identity identifies；

First recommendation information acquiring unit, for according to client's static information and the customer consuming behavior information, obtaining With the matched first non-oil commercial product recommending information of the client；

Recommendation information output unit, it is non-oil with the described first non-oil commercial product recommending information matches for being exported according to preset rules Commercial product recommending information.

10. the non-oil product recommendation apparatus of petrol station as claimed in claim 9, which is characterized in that

11. the non-oil product recommendation apparatus of petrol station as claimed in claim 9, which is characterized in that first recommendation information obtains single Member specifically includes：

Classification information generation module is used for according to client's static information and the customer consuming behavior information, generation and institute It states client identity and identifies matched classification information；

First recommendation information acquisition module, for according to client's classification information, obtaining non-with the client matched first Oil man's product recommendation information.

12. the non-oil product recommendation apparatus of petrol station as claimed in claim 9, which is characterized in that the customer consuming behavior information is extremely Include oil product consumer behavior information less.

13. the non-oil product recommendation apparatus of petrol station as claimed in claim 9, which is characterized in that the first non-oil commercial product recommending letter Breath is including at least non-oil trade name and recommendation score corresponding with the non-oil commodity.

14. the non-oil product recommendation apparatus of petrol station as claimed in claim 9, which is characterized in that described device further includes：

Similar recommendation information acquiring unit, for according to non-oil commodity similarity matrix, acquisition to be pushed away with the described first non-oil commodity Recommend the similar non-oil commercial product recommending information of information matches；

Second recommendation information acquiring unit, for being pushed away according to the described first non-oil commercial product recommending information and the similar non-oil commodity Information is recommended, the second non-oil commercial product recommending information is generated；

The recommendation information output unit specifically includes：

First recommendation information output module, for according to preset rules output and the described second non-oil commercial product recommending information matches Non-oil commercial product recommending information.

15. the non-oil product recommendation apparatus of petrol station as claimed in claim 9, which is characterized in that the customer consuming behavior information is also Including non-oil commodity consumption behavioural information；

Described device further includes：

Third recommendation information acquiring unit, for according to non-oil commodity similarity matrix, obtaining the non-oil commodity with the client The non-oil commercial product recommending information of the matched third of consumer behavior information；

4th recommendation information acquiring unit, for being pushed away according to the described first non-oil commercial product recommending information and the non-oil commodity of the third Information is recommended, is generated and the matched 4th non-oil commercial product recommending information of the client；

The recommendation information output unit specifically includes：

Second recommendation information output module, for according to preset rules output and the described 4th non-oil commercial product recommending information matches Non-oil commercial product recommending information.

16. the non-oil product recommendation apparatus of petrol station as claimed in claim 15, which is characterized in that the 4th recommendation information obtains single Member specifically includes：

Weight Acquisition module, the first weight for obtaining the described first non-oil commercial product recommending information and the non-oil commodity of the third Second weight of recommendation information；

4th recommendation information generation module, for being pushed away according to the described first non-oil commercial product recommending information, the non-oil commodity of the third Information, the first weight and the second weight are recommended, is generated and the matched 4th non-oil commercial product recommending information of the client.

17. a kind of readable storage medium storing program for executing, is stored thereon with computer program, which is characterized in that the computer program is handled It is realized when device executes such as the step of any one of claim 1-8 the method.