Embodiment
Embodiments of the invention are described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end
Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached
The embodiment of figure description is exemplary, it is intended to for explaining the present invention, and is not considered as limiting the invention.
Below with reference to the accompanying drawings the electric business purchase method and device based on user characteristics of the embodiment of the present invention are described.
Fig. 1 is the flow chart of the electric business purchase method according to an embodiment of the invention based on user characteristics.
Comprise the following steps as shown in figure 1, being somebody's turn to do the electric business purchase method based on user characteristics:
Step 101, the characteristic of targeted customer is obtained.
It is emphasized that the targeted customer in the embodiment of the present invention not necessarily currently implements buying behavior, or
The user of commodity behavior is browsed, but the current terminal customers for browsing commodity or buying commodity, such as user A currently exist
Certain shopping platform browses clothing, but the clothing is the mother for buying user, then the targeted customer under the scene is user A
Mother.
Wherein, the characteristic of targeted customer includes the age, aspectual character (such as height, body weight, measurements of the chest, waist and hips etc.), figure and features
Feature (such as hair style, if wear a pair of spectacles etc.), commodity use habit feature (for example mobile phone is that a left side is held or the right side is held) etc..
It should be noted that according to the difference of concrete application demand, the spy of targeted customer can be obtained in different ways
Data are levied, are illustrated below:
The first example:
The characteristic for the targeted customer that user inputs in real time is obtained by personalized shopping function interface.
Specifically, in this example, Related shopper platform provides the user personalized function interface, as shown in Fig. 2 from
And user in the personalized function interface, can input the characteristic of targeted customer.
Second of example:
Targeted customer's title of user's selection is obtained, it is corresponding with targeted customer's title to inquire about the customer data base acquisition to prestore
Targeted customer characteristic.
Certainly, in order to improve the convenient degree of shopping, it can also receive and use when pre-saving the characteristic of targeted customer
The default objects user (being usually user) that family is set, so as to when shopping platform corresponding to user's entrance, with the acquiescence
Targeted customer is targeted customer.
Specifically, in this example, the characteristic of multiple targeted customers is stored in database in advance, so as to,
Into after shopping platform, ownership goal user selection interface etc. can be supplied to, to obtain targeted customer's title of user's selection,
Database is inquired about to obtain the characteristic of targeted customer corresponding with targeted customer's title.
It should be noted that in this example, according to the difference of concrete application scene, different modes can be selected to realize
Acquisition to targeted customer's characteristic:
As a kind of possible implementation, by the way of self study, data are carried out to the shopping history information of user
Analysis, the shopping history data of each user are extracted, user characteristics corresponding with each user is generated according to shopping history data
Data, and then, establish the customer data base for including user's name and user characteristic data corresponding relation.Such as user's
Size, style and color of the overcoat repeatedly bought etc. are analyzed, and analyze the correlated characteristic data of user.
As alternatively possible implementation, when registering shopping platform, user is prompted to input user characteristic data, and
The user characteristic data that user inputs be stored in associated server, it is thus possible to by modes such as accessing address lists,
Matched for each user and recommend the user characteristic data of associated user, stored with the selection according to user.For example access
User B address book data, it is found that the household of user, friend include user C, D, E, F, G, then server is pushed to user B and used
Its user characteristic data for wishing to associate may be selected in family C, D, E, F user characteristic data, user B.
Step 102, the commodity matched with the characteristic of targeted customer are pushed.
It is appreciated that possessing the targeted customer of the characteristic of different user, commodity that are being adapted to or being liked are
Different, therefore, in order to improve pushing efficiency, the commodity matched with the characteristic of targeted customer are pushed, realize of push
Property.
It should be noted that according to the difference of concrete application scene, can push in different ways with targeted customer's
The commodity of characteristic matching, are illustrated below:
The first example:
The commodity that the merchandise classification push inputted according to user matches with the characteristic of targeted customer.
For example, when the commodity of user's input are chopsticks learners, the targeted customer of matching is the child of user, if
In the user feature database of targeted customer, user is operated using left hand, then can be used to user's push with left hand
Chopsticks learner.
Second of example:
The commodity matched according to the push of the shopping history information of targeted customer with the characteristic of targeted customer.
For example, targeted customer is the mother of user, then the shopping history matched for the mother of user is
The clothes of national wind, then the clothes such as the women middle age overcoat of national wind are pushed to user.
Thus, the electric business purchase method based on user characteristics of the embodiment of the present invention, the user characteristics of combining target user
Data are the push that user carries out commodity, and the personalization for realizing push improves Interest Measure of the user to push commodity, no
When can to carry out commodity promotion to user, being sick of for user is caused, and improve the shopping efficiency and buying rate of user.
In summary, the electric business purchase method based on user characteristics of the embodiment of the present invention, the feature of targeted customer is obtained
Data, push the commodity matched with the characteristic of targeted customer.Thus, the personal characteristics based on user carries out commodity push,
The success rate of commodity push is improved, improves the purchase experiences of user.
Based on above example, it should be appreciated that in actual applications, even if commodity meet the characteristic of user,
Also it is not necessarily attractive in appearance, especially clothing etc., the fitting effects for the model that user provides only by shopping platform, it is difficult to accurately obtain
Know targeted customer fitting effects what kind of, therefore, in order to further lift the purchase experiences of user, can also be user show
Trial state etc., so that the trial effect of targeted customer can intuitively be watched by obtaining user.
Specifically, Fig. 3 is the stream of the electric business purchase method in accordance with another embodiment of the present invention based on user characteristics
Cheng Tu, as shown in figure 3, after above-mentioned steps 102, this method also includes:
Step 201, the instruction for previewing on probation to end article is received.
It is appreciated that when user selectes certain part commodity, there is provided preview menu etc. is tried on, so as to trigger the preview as user
During menu, the instruction for previewing on probation to end article is received.
Step 202, according to the image on probation of the characteristic display target commodity of targeted customer.
Wherein, the physical trait data (height, measurements of the chest, waist and hips, body weight, colour of skin etc.) of the characteristic of targeted customer including user,
Commodity use habit characteristic etc..
Specifically, according to the image on probation of the characteristic display target commodity of targeted customer, existed with simulating user
Use design sketch during corresponding goods.
As a kind of possible implementation, for further fitting effects directly perceived for comprehensively showing targeted customer,
3D models or 3 D stereoscopic image can also be established according to the characteristic of targeted customer, by 3D models or 3 D stereo shadow
As merging generation image on probation with end article, and the solid of multi-angle is presented to user.
For example pre-establish and store for 3D models corresponding with the characteristic of various users respectively or three-dimensional vertical
Body image, then when obtaining the characteristic of targeted customer, matched with the characteristic of the user of storage, by matching degree most
3D models or 3 D stereoscopic image corresponding to the characteristic of one group of high user, as the 3D models of targeted customer or three
Tie up stereopsis.
Thus, in this example, based on the 3D models or 3 D stereo shadow established according to the characteristic of targeted customer
Picture, the multi-angle displaying of image on probation is carried out, more intuitively can accurately show the trial effect of targeted customer so that target
Even if user does not try out in person, related trial effect can also be known, improve the convenient degree of shopping of user.
It should be noted that in practical application scene, user is when watching the trial effect of targeted customer, in order to more
Add and comprehensively know trial effect, have and wish to add the demand that some other commodity are arranged in pairs or groups, or, user is to effect on probation
When fruit is unsatisfied with, it is desirable to the demands such as merchandise item, color are changed, therefore, in order to meet the demand, in the reality of the present invention
Apply in example, image can be also tried out according to the color change of the characteristic display target commodity of targeted customer, or, according to target
The characteristic of user is shown tries out image with other commodity of end article collocation, for example end article is clothing, then shows
One collar of collocation, a scarf, a bag, a waistband or a pair of shoes shoes etc. use image.
Thus, in the present embodiment, compared in the past due to purchaser that the improper user such as color, style directly returns goods
Formula, by the trial effect after directly showing change color, style etc. to user, buying rate can be improved, and meeting user's
While collocation demand, the second purchase desire of user can also be excited, further improves the buying rate of user.
In order that those skilled in the art, can more be apparent from the embodiment of the present invention based on user characteristics
Electric business purchase method, illustrated with reference to specific application scenarios.
Wherein, in this example, targeted customer is the mother of user, and commodity are overcoat.
Specifically, in this example, the merchandise classification that user inputs in shopping platform is female middle-aged overcoat, then purchases
Thing platform is according to the broken characteristic for matching the mother that current goal user is user, then obtaining the mother of user of the shopping information
According to going out some according to this feature Data Matching has the overcoat of national wind.
And then user in order to know the fitting effects of the mother of user, is selected related on probation when choosing national wind overcoat 1
Preview menu, so as to, related interfaces be user intuitively show, the 3D models of the characteristic matching based on the mother with user or
The multi-angle fitting effects of person's 3 D stereoscopic image, now, can be according to its mother in order to more comprehensively know fitting effects
Custom of wearing the clothes, select the trousers of black as collocation, now, according to whole structure, find current overcoat 1 style and
Color is not arranged in pairs or groups with the trousers of black, therefore, is selected by system or user and is changed the overcoat of other colors and style, entered
The displaying of row fitting effects, thus, user select it to think that the best overcoat of fitting effects is bought, now, how user
Trousers of black of its user that arranges in pairs or groups etc. can also be bought simultaneously.
In summary, the electric business purchase method based on user characteristics of the embodiment of the present invention, receives the examination to end article
With instruction for previewing, according to the image on probation of the characteristic display target commodity of targeted customer.Thus, intuitively displaying uses effect
Fruit, user are recognized that the commodity using effect of all angles, improve purchase satisfaction.
In order to realize above-described embodiment, the present invention proposes a kind of electric business purchasing article based on user characteristics, and Fig. 4 is root
According to the structural representation of the electric business purchasing article based on user characteristics of one embodiment of the invention, as shown in figure 4, should be based on use
The electric business purchasing article of family feature includes:Acquisition module 100 and pushing module 200.
Wherein, acquisition module 100, for obtaining the characteristic of targeted customer.
Pushing module 200, for pushing the commodity matched with the characteristic of the targeted customer.
It should be noted that the foregoing description to embodiment of the method, is also applied for the device of the embodiment of the present invention, it is realized
Principle is similar, will not be repeated here.
The division of modules is only used for for example, in other realities in the above-mentioned electric business purchasing article based on user characteristics
Apply in example, the electric business purchasing article based on user characteristics can be divided into different modules as required, to complete above-mentioned be based on
All or part of function of the electric business purchasing article of user characteristics.
In summary, the electric business purchasing article based on user characteristics of the embodiment of the present invention, the feature of targeted customer is obtained
Data, push the commodity matched with the characteristic of targeted customer.Thus, the personal characteristics based on user carries out commodity push,
The success rate of commodity push is improved, improves the purchase experiences of user.
In order to realize above-described embodiment, the present invention also proposes a kind of computer-readable recording medium, when the storage medium
In instruction when being performed by processor so that processor is able to carry out a kind of electric business purchase method based on user characteristics, institute
The method of stating includes:Obtain the characteristic of targeted customer;Push the commodity matched with the characteristic of the targeted customer.
In order to realize above-described embodiment, the invention also provides a kind of computer equipment, Fig. 5 is shown suitable for being used for realizing
The block diagram of the exemplary computer device of embodiment of the present invention.The computer equipment 12 that Fig. 5 is shown is only an example, no
The function and use range for tackling the embodiment of the present invention bring any restrictions.
As shown in figure 5, computer equipment 12 is showed in the form of universal computing device.The component of computer equipment 12 can be with
Including but not limited to:One or more processor or processing unit 16, system storage 28, connect different system component
The bus 18 of (including system storage 28 and processing unit 16).
Bus 18 represents the one or more in a few class bus structures, including memory bus or Memory Controller,
Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.Lift
For example, these architectures include but is not limited to industry standard architecture (Industry Standard
Architecture;Hereinafter referred to as:ISA) bus, MCA (Micro Channel Architecture;Below
Referred to as:MAC) bus, enhanced isa bus, VESA (Video Electronics Standards
Association;Hereinafter referred to as:VESA) local bus and periphery component interconnection (Peripheral Component
Interconnection;Hereinafter referred to as:PCI) bus.
Computer equipment 12 typically comprises various computing systems computer-readable recording medium.These media can be it is any can be by
The usable medium that computer equipment 12 accesses, including volatibility and non-volatile media, moveable and immovable medium.
Memory 28 can include the computer system readable media of form of volatile memory, such as random access memory
Device (Random Access Memory;Hereinafter referred to as:RAM) 30 and/or cache memory 32.Computer equipment 12 can be with
Further comprise other removable/nonremovable, volatile/non-volatile computer system storage mediums.Only as an example,
Storage system 34 can be used for reading and writing immovable, non-volatile magnetic media, and (Fig. 5 do not show, commonly referred to as " hard drive
Device ").Although not shown in Fig. 5, it can provide for being driven to the disk that may move non-volatile magnetic disk (such as " floppy disk ") read-write
Dynamic device, and to removable anonvolatile optical disk (such as:Compact disc read-only memory (Compact Disc Read Only
Memory;Hereinafter referred to as:CD-ROM), digital multi read-only optical disc (Digital Video Disc Read Only
Memory;Hereinafter referred to as:DVD-ROM) or other optical mediums) read-write CD drive.In these cases, each driving
Device can be connected by one or more data media interfaces with bus 18.Memory 28 can include at least one program and produce
Product, the program product have one group of (for example, at least one) program module, and these program modules are configured to perform of the invention each
The function of embodiment.
Program/utility 40 with one group of (at least one) program module 42, such as memory 28 can be stored in
In, such program module 42 include but is not limited to operating system, one or more application program, other program modules and
Routine data, the realization of network environment may be included in each or certain combination in these examples.Program module 42 is usual
Perform the function and/or method in embodiment described in the invention.
Computer equipment 12 can also be with one or more external equipments 14 (such as keyboard, sensing equipment, display 24
Deng) communication, it can also enable a user to the equipment communication interacted with the computer system/server 12 with one or more, and/
Or any equipment (example with enabling the computer system/server 12 to be communicated with one or more of the other computing device
Such as network interface card, modem etc.) communication.This communication can be carried out by input/output (I/O) interface 22.Also, calculate
Machine equipment 12 can also pass through network adapter 20 and one or more network (such as LAN (Local Area
Network;Hereinafter referred to as:LAN), wide area network (Wide Area Network;Hereinafter referred to as:WAN) and/or public network, example
Such as internet) communication.As illustrated, network adapter 20 is communicated by bus 18 with other modules of computer equipment 12.Should
When understanding, although not shown in the drawings, can combine computer equipment 12 does not use other hardware and/or software module, including but not
It is limited to:Microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and
Data backup storage system etc..
Processing unit 16 is stored in program in system storage 28 by operation, so as to perform various function application and
Data processing, such as realize the method referred in previous embodiment.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description
Point is contained at least one embodiment or example of the present invention.In this manual, to the schematic representation of above-mentioned term not
Identical embodiment or example must be directed to.Moreover, specific features, structure, material or the feature of description can be with office
Combined in an appropriate manner in one or more embodiments or example.In addition, in the case of not conflicting, the skill of this area
Art personnel can be tied the different embodiments or example and the feature of different embodiments or example described in this specification
Close and combine.
In addition, term " first ", " second " are only used for describing purpose, and it is not intended that instruction or hint relative importance
Or the implicit quantity for indicating indicated technical characteristic.Thus, define " first ", the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the invention, " multiple " are meant that at least two, such as two, three
It is individual etc., unless otherwise specifically defined.
Any process or method described otherwise above description in flow chart or herein is construed as, and represents to include
Module, fragment or the portion of the code of the executable instruction of one or more the step of being used to realize custom logic function or process
Point, and the scope of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discuss suitable
Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, carry out perform function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system including the system of processor or other can be held from instruction
The system of row system, device or equipment instruction fetch and execute instruction) use, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicate, propagate or pass
Defeated program is for instruction execution system, device or equipment or the dress used with reference to these instruction execution systems, device or equipment
Put.The more specifically example (non-exhaustive list) of computer-readable medium includes following:Electricity with one or more wiring
Connecting portion (electronic installation), portable computer diskette box (magnetic device), random access memory (RAM), read-only storage
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device, and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium, which can even is that, to print the paper of described program thereon or other are suitable
Medium, because can then enter edlin, interpretation or if necessary with it for example by carrying out optical scanner to paper or other media
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each several part of the present invention can be realized with hardware, software, firmware or combinations thereof.Above-mentioned
In embodiment, software that multiple steps or method can be performed in memory and by suitable instruction execution system with storage
Or firmware is realized.Such as, if realized with hardware with another embodiment, following skill well known in the art can be used
Any one of art or their combination are realized:With the logic gates for realizing logic function to data-signal from
Logic circuit is dissipated, the application specific integrated circuit with suitable combinational logic gate circuit, programmable gate array (PGA), scene can compile
Journey gate array (FPGA) etc..
Those skilled in the art are appreciated that to realize all or part of step that above-described embodiment method carries
Suddenly it is that by program the hardware of correlation can be instructed to complete, described program can be stored in a kind of computer-readable storage medium
In matter, the program upon execution, including one or a combination set of the step of embodiment of the method.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, can also
That unit is individually physically present, can also two or more units be integrated in a module.Above-mentioned integrated mould
Block can both be realized in the form of hardware, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized in the form of software function module and as independent production marketing or in use, can also be stored in a computer
In read/write memory medium.
Storage medium mentioned above can be read-only storage, disk or CD etc..Although have been shown and retouch above
Embodiments of the invention are stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the present invention
System, one of ordinary skill in the art can be changed to above-described embodiment, change, replace and become within the scope of the invention
Type.