CN108269127A - Potential object method for digging and device - Google Patents

Potential object method for digging and device Download PDF

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Publication number
CN108269127A
CN108269127A CN201810047794.5A CN201810047794A CN108269127A CN 108269127 A CN108269127 A CN 108269127A CN 201810047794 A CN201810047794 A CN 201810047794A CN 108269127 A CN108269127 A CN 108269127A
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information
subordinate
pushed information
media data
pushed
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CN108269127B (en
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伊辉
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising

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Abstract

The present invention proposes a kind of potential object method for digging and device, wherein, method includes:Acquisition carries the media data of pushed information, and determines the corresponding target type of media data;Corresponding with target type recognition strategy is called, media data is identified using recognition strategy, determines the presentation parameter information of object that pushed information is subordinate to and pushed information;According to the object and presentation parameter information being subordinate to, the dispensing expense of pushed information is obtained;The object that dispensing expense and pushed information are subordinate to is shown.This method can realize that the dispensing expense to pushed information carries out budget, so that sales force knows the dispensing expense of be subordinate to object with intuitively changing, and then can potential object targetedly be excavated according to the expense of dispensing, promote the success rate that potential object excavates.

Description

Potential object method for digging and device
Technical field
The present invention relates to Internet technical field more particularly to a kind of potential object method for digging and device.
Background technology
With the development of Internet technology, user can surf the Internet whenever and wherever possible, and advertisement is the master of major Internet company Want revenue source.2016, advertising market was by the way that on line, i.e., internet medium periodical example total value is 2757.9 hundred million yuan, and passes through line Under, such as the periodical example such as video total value is 7592.3 hundred million yuan under TV, newspaper, magazine, radio station, line, it is known that, advertising market is printed under line Example total value is 2.75 times of advertising market on line.
Therefore, the dispensing expense of advertisement how to be descended to carry out budget online to advertiser, so that sales force is directed to The potential advertiser of excavation of property, becomes major Internet company problem urgently to be resolved hurrily.
Invention content
The present invention is directed to solve at least some of the technical problems in related technologies.
For this purpose, first purpose of the present invention is to propose a kind of potential object method for digging, to realize to pushed information Dispensing expense carry out budget so that sales force knows the dispensing expense of be subordinate to object with intuitively changing, and then Can potential object targetedly be excavated according to the expense of dispensing, promote the success rate that potential object excavates.
Second object of the present invention is to propose a kind of potential object excavating gear.
Third object of the present invention is to propose a kind of computer equipment.
Fourth object of the present invention is to propose a kind of non-transitorycomputer readable storage medium.
The 5th purpose of the present invention is to propose a kind of computer program product.
In order to achieve the above object, first aspect present invention embodiment proposes a kind of potential object method for digging, including:
Acquisition carries the media data of pushed information, and determines the corresponding target type of the media data;
Recognition strategy corresponding with the target type is called, the media data is known using the recognition strategy Not, the presentation parameter information of object that the pushed information is subordinate to and the pushed information is determined;
According to the object and the presentation parameter information being subordinate to, the dispensing expense of the pushed information is obtained;
The object that the dispensing expense and the pushed information are subordinate to is shown.
The potential object method for digging of the embodiment of the present invention, the media data of pushed information is carried by acquisition, and is determined The corresponding target type of media data then calls recognition strategy corresponding with target type, using recognition strategy to medium number According to being identified, the presentation parameter information of object that pushed information is subordinate to and pushed information is determined, and then can be according to being subordinate to The object of category and presentation parameter information, obtain the dispensing expense of pushed information, and dispensing expense and pushed information are subordinate to Object is shown.Thus, it is possible to realize that the dispensing expense to pushed information carries out budget, so that sales force is straight Know to sightization the dispensing expense of be subordinate to object, and then can targetedly excavate potential object according to the expense of dispensing, carry Rise the success rate that potential object excavates.
In order to achieve the above object, second aspect of the present invention embodiment proposes a kind of potential object excavating gear, including:
Acquisition module for acquiring the media data for carrying pushed information, and determines the corresponding target of the media data Type;
Calling module, for calling recognition strategy corresponding with the target type;
Identification module for the media data to be identified using the recognition strategy, determines the pushed information The object and the presentation parameter information of the pushed information being subordinate to;
Acquisition module, for according to the object and the presentation parameter information being subordinate to, obtaining the throwing of the pushed information Put expense;
Display module, the object for the dispensing expense and the pushed information to be subordinate to are shown.
The potential object excavating gear of the embodiment of the present invention, the media data of pushed information is carried by acquisition, and is determined The corresponding target type of media data then calls recognition strategy corresponding with target type, using recognition strategy to medium number According to being identified, the presentation parameter information of object that pushed information is subordinate to and pushed information is determined, and then can be according to being subordinate to The object of category and presentation parameter information, obtain the dispensing expense of pushed information, and dispensing expense and pushed information are subordinate to Object is shown.Thus, it is possible to realize that the dispensing expense to pushed information carries out budget, so that sales force is straight Know to sightization the dispensing expense of be subordinate to object, and then can targetedly excavate potential object according to the expense of dispensing, carry Rise the success rate that potential object excavates.
In order to achieve the above object, third aspect present invention embodiment proposes a kind of computer equipment, including:It processor and deposits Reservoir;
Wherein, the processor by read the executable program code stored in the memory run with it is described can The corresponding program of program code is performed, for realizing the potential object excavation side as described in first aspect present invention embodiment Method.
To achieve these goals, fourth aspect present invention embodiment proposes a kind of computer-readable storage of non-transitory Medium is stored thereon with computer program, which is characterized in that such as first aspect present invention is realized when the program is executed by processor Potential object method for digging described in embodiment.
To achieve these goals, fifth aspect present invention embodiment proposes a kind of computer program product, when described Instruction processing unit in computer program product realizes that the potential object as described in first aspect present invention embodiment is dug when performing Pick method.
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partly become from the following description It obtains significantly or is recognized by the practice of the present invention.
Description of the drawings
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments Significantly and it is readily appreciated that, wherein:
Fig. 1 is example total value accounting schematic diagram is printed in advertising market under line in 2016 and on line;
The flow diagram of potential object method for digging that Fig. 2 is provided by the embodiment of the present invention one;
The flow diagram of potential object method for digging that Fig. 3 is provided by the embodiment of the present invention two;
The flow diagram of potential object method for digging that Fig. 4 is provided by the embodiment of the present invention three;
The flow diagram of potential object method for digging that Fig. 5 is provided by the embodiment of the present invention four;
The flow diagram of potential object method for digging that Fig. 6 is provided by the embodiment of the present invention five;
The flow diagram of potential object method for digging that Fig. 7 is provided by the embodiment of the present invention six;
The flow diagram of potential object method for digging that Fig. 8 is provided by the embodiment of the present invention seven;
The structure diagram of a kind of potential object excavating gear that Fig. 9 is provided by the embodiment of the present invention;
The structure diagram of another potential object excavating gear that Figure 10 is provided by the embodiment of the present invention;
Figure 11 is the structure diagram of potential object excavating gear in the embodiment of the present invention;
Figure 12 shows the block diagram suitable for being used for the exemplary computer device for realizing the application embodiment.
Specific embodiment
The embodiment of the present invention is described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached The embodiment of figure description is exemplary, it is intended to for explaining the present invention, and is not considered as limiting the invention.
With the development of Internet technology, user can surf the Internet whenever and wherever possible, and advertisement is the master of major Internet company Want revenue source.As shown in table 1,2016, advertising market was by the way that on line, i.e., internet medium periodical example total value is 2757.9 hundred million Member, and be 7592.3 hundred million yuan by the way that video etc. prints example total value under line, such as under TV, newspaper, magazine, radio station, line.Referring to Fig. 1, Fig. 1 is example total value accounting schematic diagram is printed in advertising market under line in 2016 and on line.It is found that advertising market periodical example is total under line in 2016 Volume is 2.75 times of advertising market on line.
Table 1
Wherein, TV, newspaper, magazine, tradition are outdoor in advertising market under line and the consumption of traffic screen class gradually reduces, and Building screen, movie theatre screen surmount summit (Over The Top, abbreviation OTT) and then show strong growth.Therefore, The dispensing expense of advertisement how to be descended to carry out budget online to advertiser, so that sales force targetedly excavates potentially Advertiser becomes major Internet company problem urgently to be resolved hurrily.
In order to which the dispensing expense for solving in the prior art not descending advertiser online advertisement carries out budget, so as to sell people Member the technical issues of can not targetedly excavating potential advertiser, in the embodiment of the present invention, passes through to acquire and carries push letter The media data of breath, and determine the corresponding target type of media data, then call recognition strategy corresponding with target type, profit Media data is identified with recognition strategy, determines object that pushed information is subordinate to and the presentation parameter letter of pushed information Breath, and then can the dispensing expense of pushed information be obtained, and will launch expense according to the object and presentation parameter information being subordinate to It is shown with the object that pushed information is subordinate to.Thus, it is possible to realize that the dispensing expense to pushed information carries out budget, so as to Sales force can be caused to know the dispensing expense of be subordinate to object with intuitively changing, and then can be directed to according to the expense of dispensing Property excavate potential object, promote the success rate that potential object excavates.
Below with reference to the accompanying drawings the potential object method for digging and device of the embodiment of the present invention are described.
The flow diagram of potential object method for digging that Fig. 2 is provided by the embodiment of the present invention one.
As shown in Fig. 2, the potential object method for digging includes the following steps:
Step 101, acquisition carries the media data of pushed information, and determines the corresponding target type of media data.
In the embodiment of the present invention, media data can be the data of the types such as video, audio, periodical, picture, pushed information For the information carried in media data, for example, pushed information can be advertisement.It is corresponding, the type of media data can be regarding Frequently, audio, publication, Streetscape picture etc..
In the embodiment of the present invention, the media data that pushed information is carried on line or under line can be acquired, alternatively, The media data that pushed information is carried under line can be acquired, this is not restricted.It, can after media data is collected To determine the corresponding target type of the media data.As a kind of possible realization method, media data can be carried out artificial Intelligence (Artificial Intelligence, abbreviation AI) identification, determines the corresponding target type of media data.
Step 102, recognition strategy corresponding with target type is called, media data is identified using recognition strategy, Determine the presentation parameter information of object that pushed information is subordinate to and pushed information.
In the embodiment of the present invention, different types of media data, recognition strategy difference.As a kind of possible realization side Formula can pre-establish the correspondence between different types of media data and recognition strategy, so as to determine media data Target type after, can inquire above-mentioned correspondence, obtain recognition strategy corresponding with target type.So as to utilization pair Media data is identified in the recognition strategy answered, and determines object that pushed information is subordinate to and the presentation parameter letter of pushed information Breath.
Wherein, when pushed information is advertisement, the object being subordinate to is advertiser.It is it is understood that different types of Media data, the presentation parameter information of pushed information can be identical or different.For example, when media data target type be regarding During frequency, presentation parameter information can be:Playing duration plays the period (between morning when period, daytime period, period at dusk, gold Section, period at midnight), broadcasting time etc., alternatively, when the target type of media data is publication, presentation parameter information can be with For:Display location (space of a whole page where pushed information) and displaying area (space of a whole page area that pushed information occupies).
Step 103, according to the object and presentation parameter information being subordinate to, the dispensing expense of pushed information is obtained.
It is understood that the object being subordinate to, under different presentation parameter information, the dispensing expense of pushed information is not Together.For example, when the target type of media data is video, it is assumed that playing duration in presentation parameter information is 10s, when playing When section is the period at midnight, broadcasting time is 2 times, broadcasting object is CCTV1, the dispensing expense of pushed information is A, and presentation parameter When playing duration in information is 10s, the broadcasting period is the prime time, broadcasting time is 2 times, broadcasting object is CCTV1, push The dispensing expense of information is B, it is clear that B is more than A.
As a kind of possible realization method, object the first dispensing estimated under different presentation parameter information can be obtained The weight of each presentation parameter information of expense and pushed information, so as to the weight according to each presentation parameter information It is weighted with the first dispensing expense under presentation parameter information, obtains the second dispensing expense, by each presentation parameter information Second launches expense summation, obtains the dispensing expense of pushed information.
As alternatively possible realization method, object can be subordinate in different presentation parameters for pushed information in advance Third under information combination launches expense, so as to after determining to be subordinate to the presentation parameter information of object, join in displaying It is searched in number information combination, obtains the combination with the presentation parameter information matches of pushed information, so as to by the of matched combination Three launch expenses, easy to operate and be easily achieved as the dispensing expense of pushed information.
Step 104, the object that dispensing expense and pushed information are subordinate to is shown.
It, can be by the expense of dispensing and pushed information institute after the dispensing expense of pushed information is determined in the embodiment of the present invention The object being subordinate to is shown, so as to which sales force can targetedly excavate object, and then can carry according to the expense of dispensing Rise the success rate that object excavates.
The potential object method for digging of the present embodiment is carried the media data of pushed information by acquisition, and determines medium The corresponding target type of data then calls corresponding with target type recognition strategy, using recognition strategy to media data into Row identification, determine the presentation parameter information of object that pushed information is subordinate to and pushed information, and then can be according to being subordinate to Object and presentation parameter information obtain the dispensing expense of pushed information, and the object that dispensing expense and pushed information are subordinate to It is shown.Thus, it is possible to realize that the dispensing expense to pushed information carries out budget, so that sales force intuitively changes The dispensing expense of be subordinate to object is known on ground, and then can targetedly excavate potential object according to the expense of dispensing, is promoted latent In the success rate that object excavates.
As the first possible realization method of the embodiment of the present invention, when the corresponding target type of media data is video When, referring to Fig. 3, on the basis of embodiment shown in Fig. 2, step 102 can specifically include following sub-step:
Step 201, when the corresponding target type of media data is video, key frame is extracted from media data.
In the embodiment of the present invention, when the corresponding target type of media data is video, it can be extracted from media data Key frame.For example, color histogram, brightness and the clarity of each frame image that can be in media data, determine matchmaker The key frame of betweenness evidence or the key frame that media data can be extracted according to other algorithms, the embodiment of the present invention do not make this Limitation.
Step 202, the attribute information of pushed information is identified from key frame, determines that pushed information is subordinate to according to attribute information The object of category.
Optionally, when pushed information is advertisement, attribute information can be brand, logo, trade mark etc..When extracting medium After the key frame of data, the attribute information of pushed information can be identified from key frame.It, can as a kind of possible realization method To generate training sample by the image of mark previously according to multiple, then using training sample, to attribute information identification model It is trained, trained attribute information identification model can then be utilized to obtain push letter to being identified in key frame The attribute information of breath.
After the attribute information of pushed information is identified, pair that pushed information is subordinate to can be determined according to attribute information As.As a kind of possible realization method, the correspondence between different attribute information and object can be pre-established, thus After the attribute information for determining pushed information, correspondence can be inquired, obtains object corresponding with attribute information, is believed as push The be subordinate to object of breath, it is easy to operate and be easily achieved.
Step 203, presentation parameter information of the broadcast information as pushed information of media data is obtained;Wherein, letter is played Breath includes playing duration, plays period, broadcasting time and plays object.
It should be noted that in the embodiment of the present invention, step 203 performs after step 202, but the present invention is unlimited In this, step 203 can also side by side be performed with step 201.
In the embodiment of the present invention, its broadcast information can be carried in media data, broadcasting can be extracted from media data Information, broadcast information include playing duration, play period, broadcasting time and play object.It is corresponded to when broadcast information difference Dispensing expense also differ.
In the embodiment of the present invention, the broadcasting period is divided into:Period, daytime period, period at dusk, prime time, midnight between morning Period, it can be the electronic curtain (such as cinema screen, building screen) under the TV station for playing media data, line to play object Deng.
In the embodiment of the present invention, the broadcast information of media data can be obtained, and then using broadcast information as pushed information Presentation parameter information.
Second of possible realization method as the embodiment of the present invention, when the corresponding target type of media data is audio When, referring to Fig. 4, on the basis of embodiment shown in Fig. 2, step 102 can specifically include following sub-step:
Step 301, when the corresponding target type of media data is audio, voice is carried out to media data or vocal print is known Not, the corresponding text message of media data is obtained.
Optionally, when the corresponding target type of media data is audio, the speech recognition in the relevant technologies can be utilized Technology or sound groove recognition technology in e, are identified media data, obtain the corresponding text message of media data.
Step 302, the attribute information of pushed information is obtained from text message, pushed information institute is determined according to attribute information The object being subordinate to.
It is alternatively possible to keyword extraction is carried out to text message, so as to determine the attribute of pushed information according to keyword Information.And then the object that pushed information is subordinate to can be determined according to attribute information.It, can be with as a kind of possible realization method The correspondence between different attribute information and object is pre-established, it, can be with so as to after the attribute information of pushed information is determined Correspondence is inquired, obtains object corresponding with attribute information, the object being subordinate to as pushed information.
For example, when pushed information is advertisement, and text message is " tooth is good, and appetite is all right, and body extremely stick is eaten It is fragrant " when, it may be determined that the brand of the pushed information is " blue sky six must be controlled ", i.e. attribute information is " blue sky six must be controlled ", then may be used The object being subordinate to using determining pushed information is " blue sky group ".
Step 303, presentation parameter information of the broadcast information as pushed information of media data is obtained;Wherein, letter is played Breath includes playing duration, plays period, broadcasting time and plays object.
It is similar with the media data of video class, broadcast information can be extracted from the media data of audio.
The implementation procedure of step 303 may refer to the implementation procedure of step 203 in above-described embodiment, and this will not be repeated here.
As the third possible realization method of the embodiment of the present invention, when the corresponding target type of media data is publishes During object, referring to Fig. 5, on the basis of embodiment shown in Fig. 2, step 102 can specifically include following sub-step:
Step 401, when the corresponding target type of media data is publication, image identification is carried out to media data, is obtained Take the layout information of the attribute information and pushed information of pushed information on publication;Wherein, layout information includes pushed information The space of a whole page at place and the space of a whole page area occupied.
When the corresponding target type of media data be publication when, pushed information issue publication different editions and/ Or different space of a whole page areas is occupied, it can all influence the dispensing expense of the affiliated object of pushed information.In order to get in publication On dispensing expense, in the present embodiment, need to know by image otherwise, determining the space of a whole page letter of pushed information on publication Breath.Specifically, may be used in image recognition technology optical character identification (Optical Character Recognition, Abbreviation OCR) text information in publication is identified, further, logo, trade mark are often will also include in pushed information Etc. information, in order to identify this kind of special information, OCR technique can be customized in advance, by the OCR technique of customization to above-mentioned spy Different information is identified.
As a kind of possible realization method, training sample can be generated by the image of mark previously according to multiple, and Afterwards using training sample, image identification model is trained, can then utilize trained image identification model to matchmaker Betweenness obtains the attribute information of pushed information according to image identification is carried out.Further, in the attribute information for determining pushed information When, image recognition technology of the prior art can also be utilized, obtains the layout information of pushed information on publication.
Step 402, object that pushed information is subordinate to is determined according to attribute information.
As a kind of possible realization method, the correspondence between different attribute information and object can be pre-established, So as to which correspondence after the attribute information of pushed information is determined, can be inquired, object corresponding with attribute information is obtained, as The object that pushed information is subordinate to.
Step 403, using the layout information of pushed information as the presentation parameter information of pushed information.
It should be noted that in the embodiment of the present invention, step 403 performs after step 402, but the present invention is unlimited In this, step 403 can also side by side be performed with step 402.
It, can be using layout information as pushed information after the layout information for determining pushed information in the embodiment of the present invention Presentation parameter information.
As the 4th kind of possible realization method of the embodiment of the present invention, when the corresponding target type of media data is streetscape During picture, referring to Fig. 6, on the basis of embodiment shown in Fig. 2, step 102 can specifically include following sub-step:
Step 501, when the corresponding target type of media data is Streetscape picture, image identification is carried out to media data, Obtain the pictorial information and geographical location information of the attribute information and pushed information of pushed information in Streetscape picture;Wherein, Pictorial information includes position of the pushed information in picture and the area occupied.
Similarly, when the corresponding target type of media data is Streetscape picture, pushed information is in the position of Streetscape picture And area occupied is different, can influence the dispensing expense of the affiliated object of pushed information.In order to get the throwing in Streetscape picture It puts expense, in the present embodiment, needs to know otherwise by image, determine pictorial information of the pushed information in Streetscape picture.
As a kind of possible realization method, training sample can be generated by the image of mark previously according to multiple, and Afterwards using training sample, image identification model is trained, can then utilize trained image identification model to matchmaker Betweenness obtains the attribute information of pushed information according to image identification is carried out.Further, in the attribute information for determining pushed information When, image recognition technology of the prior art, pictorial information and geography of the pushed information in Streetscape picture can also be utilized Location information.
Step 502, object that pushed information is subordinate to is determined according to attribute information.
As a kind of possible realization method, the correspondence between different attribute information and object can be pre-established, So as to which correspondence after the attribute information of pushed information is determined, can be inquired, object corresponding with attribute information is obtained, as The object that pushed information is subordinate to.
Step 503, by the pictorial information of pushed information and geographical location information, the presentation parameter as pushed information is believed Breath.
It should be noted that in the embodiment of the present invention, step 503 performs after step 502, but the present invention is unlimited In this, step 503 can also side by side be performed with step 502.
In the embodiment of the present invention, after the pictorial information and geographical location information for determining pushed information, push can be believed The pictorial information and geographical location information of breath, the presentation parameter information as pushed information.
Further, potential object is excavated for the ease of sales force, it, can also be to pushed information in the embodiment of the present invention The history input situation of be subordinate to object forms the dispensing trend for being subordinate to object, shows sales force into line trace.Below With reference to Fig. 7, the above process is described in detail.
The flow diagram of potential object method for digging that Fig. 7 is provided by the embodiment of the present invention six.
As shown in fig. 7, on the basis of embodiment shown in Fig. 1, after step 102, the potential object method for digging is also It may comprise steps of:
Step 601, the history media data of carrying pushed information of the be subordinate to object in preset duration is obtained.
In the embodiment of the present invention, wherein, pre-set, for example, season during preset duration.
It is alternatively possible to the history media data of carrying pushed information of the be subordinate to object in preset duration is acquired, For example, the history media data of carrying pushed information of the be subordinate to object in three months can be acquired.
Step 602, for each type, the corresponding dispensing expense of every history media data is obtained.
It is understood that media data, in the case of different types, the expense of dispensing can be identical, can not also Together.Therefore, it is obtained for the ease of sales force and is subordinate to dispensing expense of the object under each type, it, can be in the present embodiment For each type, the corresponding dispensing expense of every history media data is obtained.
Step 603, using the corresponding dispensing expense of every history media data, generation is subordinate to throwing of the object under type It puts trend and shows.
In the embodiment of the present invention, after the corresponding dispensing expense of every history media data is obtained, it can be gone through using every The corresponding dispensing expense of history media data, generation are subordinate to dispensing trend of the object under the type and show.Thus, it is possible to make It obtains sales force know that pushed information is subordinate to dispensing trend of the object in preset duration with intuitively changing, so as to be convenient for pin It sells personnel and excavates potential object.
The potential object method for digging of the present embodiment is pushed by obtaining carrying of the be subordinate to object in preset duration The history media data of information;For each type, the corresponding dispensing expense of every history media data is obtained;It is gone through using every The corresponding dispensing expense of history media data, generation are subordinate to dispensing trend of the object under type and show.Thus, it is possible to so that Sales force knows that pushed information is subordinate to dispensing trend of the object in preset duration with intuitively changing, so as to be convenient for selling Personnel excavate potential object.
As a kind of possible realization method of the embodiment of the present invention, it can also judge that the object that pushed information is subordinate to is The no client for push platform itself covering, if so, obtaining the history that be subordinate to object pushes platform in preset duration Media data then obtains the corresponding dispensing expense of every history media data, so as to be corresponded to using every history media data Dispensing expense, generation is subordinate to dispensing trend of the object in the case where pushing platform and shows, so that sales force couple The history input situation of the client of platform itself covering is pushed into line trace, in order to preferably safeguard push platform itself covering Client.
As a kind of this possible realization method, referring to Fig. 8, on the basis of embodiment shown in Fig. 1, step 104 is specific It can include following sub-step:
Step 701, the company information of be subordinate to object is obtained.
It is alternatively possible to the company information of be subordinate to object is obtained from the network platform.
Step 702, according to company information, the corresponding rank of object that pushed information is subordinate to is determined.
As a kind of possible realization method, can previously according to the company information of different objects, establish company information with The correspondence of the corresponding rank of object, wherein, rank represents the development difficulty of enterprise.For example, when rank is level-one, represent The difficulty of enterprise development is:Severe, when rank is two level, the difficulty for representing enterprise development is:Moderate, when rank is three-level, table The difficulty for showing enterprise development is:Slightly.After company information is determined, push letter can be obtained by inquiring above-mentioned correspondence The be subordinate to corresponding rank of object of breath.
Step 703, the be subordinate to corresponding rank of object is shown.
In the embodiment of the present invention, after determining be subordinate to object corresponding rank, corresponding rank can be shown, so as to The client for needing to develop can be distributed, and then sales force can targetedly excavate object for sales force according to rank, Promote the success rate that object excavates.
Step 704, according to company information, determine whether the object that pushed information is subordinate to is Security Object, if so, performing Step 705, otherwise, step 706 is performed.
As a kind of possible realization method, enterprise's selection model can be pre-established, specifically, training sample can be utilized This is trained enterprise selection model, which generated according to the company information of Security Object, then can be with Model is selected by trained enterprise, the object being subordinate to pushed information is identified, and determines whether the object is peace Full object, if so, showing that the enterprise for secure enterprise, at this point it is possible to trigger step 705, otherwise, shows that the enterprise may deposit It, therefore, can not be by object, dispensing expense and enterprise that pushed information is subordinate in illegal operation or situations such as be punished Information is shown, i.e., does not make any processing.
Step 705, object, dispensing expense and company information that pushed information is subordinate to are synchronized into displaying.
In the embodiment of the present invention, in order to enable sales force preferably excavates object, be subordinate to object can be obtained Company information, so as to which object, dispensing expense and company information that pushed information is subordinate to are synchronized displaying.So as to so that It obtains sales force and understands the company information of be subordinate to object, and then can targetedly excavate object, promote object and excavate Success rate.
Step 706, any processing is not made.
The potential object method for digging of the present embodiment by obtaining the company information of be subordinate to object, is believed according to enterprise Breath, determines the corresponding rank of object that pushed information is subordinate to, the be subordinate to corresponding rank of object of displaying, so as to according to Rank distributes the client for needing to develop for sales force, and then sales force can targetedly excavate object, promotes object The success rate of excavation.By according to company information, determining whether the object that pushed information is subordinate to is Security Object, if so, Object, dispensing expense and company information that pushed information is subordinate to are synchronized into displaying, so that sales force The company information of the be subordinate to object of solution, and then object can be targetedly excavated, promote the success rate that object excavates.
In order to realize above-described embodiment, the present invention also proposes a kind of potential object excavating gear.
The structure diagram of a kind of potential object excavating gear that Fig. 9 is provided by the embodiment of the present invention.
As shown in figure 9, the potential object excavating gear 100 includes:Acquisition module 110, calling module 120, identification module 130th, acquisition module 140 and display module 150.Wherein,
Acquisition module 110 for acquiring the media data for carrying pushed information, and determines the corresponding target class of media data Type.
Calling module 120, for calling recognition strategy corresponding with target type.
Identification module 130 for media data to be identified using recognition strategy, determines pair that pushed information is subordinate to As the presentation parameter information with pushed information.
As the first possible realization method of the embodiment of the present invention, identification module 130, specifically for working as media data When corresponding target type is video, key frame is extracted from media data;The attribute letter of pushed information is identified from key frame Breath determines the object that pushed information is subordinate to according to attribute information;The broadcast information of media data is obtained as pushed information Presentation parameter information;Wherein, broadcast information includes playing duration, plays period, broadcasting time and plays object.
Second of possible realization method as the embodiment of the present invention, identification module 130, specifically for working as media data When corresponding target type is audio, voice or Application on Voiceprint Recognition are carried out to media data, obtain the corresponding text of media data Information;The attribute information of pushed information is obtained from text message, the object that pushed information is subordinate to is determined according to attribute information; Obtain presentation parameter information of the broadcast information of media data as pushed information;Wherein, broadcast information includes playing duration, broadcasts It puts period, broadcasting time and plays object.
As the third possible realization method of the embodiment of the present invention, identification module 130, specifically for working as media data When corresponding target type is publication, image identification is carried out to media data, obtains attribute information and the push of pushed information The layout information of information on publication;Wherein, layout information includes the space of a whole page where pushed information and the space of a whole page area occupied; The object that pushed information is subordinate to is determined according to attribute information;Join the layout information of pushed information as the displaying of pushed information Number information.
As the 4th kind of possible realization method of the embodiment of the present invention, identification module 130, specifically for working as media data When corresponding target type is Streetscape picture, image identification is carried out to media data, the attribute information of pushed information is obtained and pushes away It delivers letters pictorial information and geographical location information of the breath in Streetscape picture;Wherein, pictorial information includes pushed information in picture In position and occupy area;The object that pushed information is subordinate to is determined according to attribute information;The picture of pushed information is believed Breath and geographical location information, the presentation parameter information as pushed information.
Acquisition module 140, for according to the object and presentation parameter information being subordinate to, obtaining the dispensing expense of pushed information With.
As a kind of possible realization method, acquisition module 140, specifically for obtaining object in different presentation parameter information The first estimated dispensing expense down;Obtain the weight of each presentation parameter information of pushed information;Believed according to each presentation parameter The weight of breath is weighted with the first dispensing expense under presentation parameter information, obtains the second dispensing expense, will each show ginseng The second of number information launches expense summation, obtains the dispensing expense of pushed information.
As alternatively possible realization method, acquisition module 140 is believed specifically for obtaining object in different presentation parameters Third under breath combination launches expense;It is searched in the combination of presentation parameter information, the presentation parameter information matches with pushed information Combination;The third of matched combination is launched into expense, the dispensing expense as pushed information.
Display module 150, the object for the expense of dispensing and pushed information to be subordinate to are shown.
As a kind of possible realization method, display module 150 is believed specifically for the enterprise for obtaining be subordinate to object Breath;Object, dispensing expense and company information that pushed information is subordinate to are synchronized into displaying.
Optionally, display module 150 are additionally operable in object, dispensing expense and the company information for being subordinate to pushed information Before synchronizing displaying, according to company information, determine that the object that pushed information is subordinate to is Security Object.
Optionally, display module 150 are additionally operable to after the company information for obtaining be subordinate to object, are believed according to enterprise Breath, determines the corresponding rank of object that pushed information is subordinate to;The be subordinate to corresponding rank of object of displaying.
Further, in a kind of possible realization method of the embodiment of the present invention, referring to Figure 10, implementation shown in Fig. 9 On the basis of example, which can also include:It obtains generation module 160 and judges generation module 170.
Generation module 160 is obtained, is existed for after object that pushed information is subordinate to is determined, obtaining be subordinate to object The history media data of carrying pushed information in preset duration;For each type, obtain every history media data and correspond to Dispensing expense;Using the corresponding dispensing expense of every history media data, generation is subordinate to dispensing of the object under type and becomes Gesture is simultaneously shown.
Generation module 170 is judged, for after object that pushed information is subordinate to is determined, judging that pushed information is subordinate to Object whether be push platform itself covering client;If the object that pushed information is subordinate to is the user of itself covering, Then obtain the history media data that be subordinate to object pushes platform in preset duration;Every history media data is obtained to correspond to Dispensing expense;Using the corresponding dispensing expense of every history media data, generation is subordinate to throwing of the object in the case where pushing platform It puts trend and shows.
It should be noted that the aforementioned explanation to potential object method for digging embodiment is also applied for the embodiment Potential object excavating gear 100, details are not described herein again.
The potential object excavating gear of the present embodiment is carried the media data of pushed information by acquisition, and determines medium The corresponding target type of data then calls corresponding with target type recognition strategy, using recognition strategy to media data into Row identification, determine the presentation parameter information of object that pushed information is subordinate to and pushed information, and then can be according to being subordinate to Object and presentation parameter information obtain the dispensing expense of pushed information, and the object that dispensing expense and pushed information are subordinate to It is shown.Thus, it is possible to realize that the dispensing expense to pushed information carries out budget, so that sales force intuitively changes The dispensing expense of be subordinate to object is known on ground, and then can targetedly excavate potential object according to the expense of dispensing, is promoted latent In the success rate that object excavates.
As a kind of example, referring to Figure 11, Figure 11 is the structural representation of potential object excavating gear in the embodiment of the present invention Figure.The media data for carrying pushed information is acquired by acquisition module 1, and determines the corresponding target type of media data, then Identification module 2 can may be used different recognition strategies for different types and media data is identified, including image The various recognition units such as identification, speech recognition and Text region.Identification module 2 can determine the object that pushed information is subordinate to and The presentation parameter information of pushed information, acquisition module 3 include price model, and different displayings can be calculated by price model The required dispensing expense of each advertiser under parameter information and type, and dispensing expense is stored in price library, it is obtaining Presentation parameter information into pushed information, can inquire price library, then in conjunction with the push demand of itself, estimate oneself The dispensing expense of the pushed information is pushed on platform.
Then, display module 4 can be mapped to specific by data mapping model by the advertiser belonging to pushed information Enterprise, the business data that enterprise is then obtained by business standing data platform (obtain enterprise's letter of be subordinate to object Breath), it is supplemented by core data and the data for feeding back to sales force is enriched using the business data got.It is showing Before, quality evaluation (determining whether the object that pushed information is subordinate to is Security Object) and budget are carried out by selecting model Assessment, instruct to be classified affiliated object (determine the corresponding rank of object that the pushed information is subordinate to, so as to According to rank the client for needing to develop is distributed for sales force), finally, only when display module 4 determines that be subordinate to object is During Security Object, object, dispensing expense and company information that pushed information is subordinate to are synchronized into displaying, and can show The corresponding rank of object being subordinate to so as to which subordinate's sales lead is to a line customer service, can targetedly carry out clue follow-up It is excavated with object, promotes the success rate that object excavates.
In order to realize above-described embodiment, the present invention also proposes a kind of computer equipment, including:Processor and memory;
Wherein, the processor by read the executable program code stored in the memory run with it is described can The corresponding program of program code is performed, for realizing the potential object method for digging proposed such as present invention.
In order to realize above-described embodiment, the present invention also proposes a kind of non-transitorycomputer readable storage medium, deposits thereon Contain computer program, which is characterized in that realized when the program is executed by processor as what present invention proposed dives In object method for digging.
In order to realize above-described embodiment, the present invention also proposes a kind of computer program product, when the computer program produces Instruction processing unit in product realizes the potential object method for digging proposed such as present invention when performing.
Figure 12 shows the block diagram suitable for being used for the exemplary computer device for realizing the application embodiment.Figure 12 is shown Computer equipment 12 be only an example, any restrictions should not be brought to the function and use scope of the embodiment of the present application.
As shown in figure 12, computer equipment 12 is showed in the form of universal computing device.The component of computer equipment 12 can To include but not limited to:One or more processor or processing unit 16, system storage 28 connect different system component The bus 18 of (including system storage 28 and processing unit 16).
Bus 18 represents one or more in a few class bus structures, including memory bus or Memory Controller, Peripheral bus, graphics acceleration port, processor or the local bus using the arbitrary bus structures in a variety of bus structures.It lifts For example, these architectures include but not limited to industry standard architecture (Industry Standard Architecture;Hereinafter referred to as:ISA) bus, microchannel architecture (Micro Channel Architecture;Below Referred to as:MAC) bus, enhanced isa bus, Video Electronics Standards Association (Video Electronics Standards Association;Hereinafter referred to as:VESA) local bus and peripheral component interconnection (Peripheral Component Interconnection;Hereinafter referred to as:PCI) bus.
Computer equipment 12 typically comprises a variety of computer system readable media.These media can be it is any can be by The usable medium that computer equipment 12 accesses, including volatile and non-volatile medium, moveable and immovable medium.
Memory 28 can include the computer system readable media of form of volatile memory, such as random access memory Device (Random Access Memory;Hereinafter referred to as:RAM) 30 and/or cache memory 32.Computer equipment 12 can be with Further comprise other removable/nonremovable, volatile/non-volatile computer system storage mediums.Only as an example, Storage system 34 can be used for reading and writing immovable, non-volatile magnetic media, and (Figure 12 do not show, commonly referred to as " hard drive Device ").Although being not shown in Figure 12, can provide for the disk to moving non-volatile magnetic disk (such as " floppy disk ") read-write Driver and to removable anonvolatile optical disk (such as:Compact disc read-only memory (Compact Disc Read Only Memory;Hereinafter referred to as:CD-ROM), digital multi CD-ROM (Digital Video Disc Read OnlyMemory;Hereinafter referred to as:DVD-ROM) or other optical mediums) read-write CD drive.In these cases, each Driver can be connected by one or more data media interfaces with bus 18.Memory 28 can include at least one journey Sequence product, the program product have one group of (for example, at least one) program module, these program modules are configured to perform this Shen Please each embodiment function.
Program/utility 40 with one group of (at least one) program module 42 can be stored in such as memory 28 In, such program module 42 include but not limited to operating system, one or more application program, other program modules and Program data may include the realization of network environment in each or certain combination in these examples.Program module 42 is usual Perform the function and/or method in embodiments described herein.
Computer equipment 12 can also be with one or more external equipments 14 (such as keyboard, sensing equipment, display 24 Deng) communication, can also be enabled a user to one or more equipment interact with the computer system/server 12 communicate and/ Or any equipment (example with the computer system/server 12 is enabled to communicate with one or more of the other computing device Such as network interface card, modem etc.) communication.This communication can be carried out by input/output (I/O) interface 22.Also, it calculates Machine equipment 12 can also pass through network adapter 20 and one or more network (such as LAN (Local Area Network;Hereinafter referred to as:LAN), wide area network (Wide Area Network;Hereinafter referred to as:WAN) and/or public network, example Such as internet) communication.As shown in figure 12, network adapter 20 is communicated by bus 18 with other modules of computer equipment 12. It should be understood that although being not shown in Figure 12, computer equipment 12 can be combined and use other hardware and/or software module, including But it is not limited to:Microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive And data backup storage system etc..
Processing unit 16 is stored in program in system storage 28 by operation, so as to perform various functions application and Data processing, such as realize the potential object method for digging referred in previous embodiment.
In the description of this specification, reference term " one embodiment ", " example ", " is specifically shown " some embodiments " The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description Point is contained at least one embodiment of the present invention or example.In the present specification, schematic expression of the above terms are not It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office It is combined in an appropriate manner in one or more embodiments or example.In addition, without conflicting with each other, the skill of this field Art personnel can tie the different embodiments or examples described in this specification and the feature of different embodiments or examples It closes and combines.
In addition, term " first ", " second " are only used for description purpose, and it is not intended that instruction or hint relative importance Or the implicit quantity for indicating indicated technical characteristic.Define " first " as a result, the feature of " second " can be expressed or Implicitly include at least one this feature.In the description of the present invention, " multiple " are meant that at least two, such as two, three It is a etc., unless otherwise specifically defined.
Any process described otherwise above or method description are construed as in flow chart or herein, represent to include Module, segment or the portion of the code of the executable instruction of one or more the step of being used to implement custom logic function or process Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discuss suitable Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, to perform function, this should be of the invention Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction The system of row system, device or equipment instruction fetch and execute instruction) it uses or combines these instruction execution systems, device or set It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicate, propagate or pass Defeated program is for instruction execution system, device or equipment or the dress used with reference to these instruction execution systems, device or equipment It puts.The more specific example (non-exhaustive list) of computer-readable medium is including following:Electricity with one or more wiring Connecting portion (electronic device), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory (ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable optic disk is read-only deposits Reservoir (CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other are suitable Medium, because can be for example by carrying out optical scanner to paper or other media, then into edlin, interpretation or when necessary with it His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each section of the present invention can be realized with hardware, software, firmware or combination thereof.Above-mentioned In embodiment, software that multiple steps or method can in memory and by suitable instruction execution system be performed with storage Or firmware is realized.Such as, if realized with hardware in another embodiment, following skill well known in the art can be used Any one of art or their combination are realized:With for data-signal realize logic function logic gates from Logic circuit is dissipated, the application-specific integrated circuit with suitable combinational logic gate circuit, programmable gate array (PGA), scene can compile Journey gate array (FPGA) etc..
Those skilled in the art are appreciated that realize all or part of step that above-described embodiment method carries Suddenly it is that relevant hardware can be instructed to complete by program, the program can be stored in a kind of computer-readable storage medium In matter, the program when being executed, one or a combination set of the step of including embodiment of the method.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, it can also That each unit is individually physically present, can also two or more units be integrated in a module.Above-mentioned integrated mould The form that hardware had both may be used in block is realized, can also be realized in the form of software function module.The integrated module is such as Fruit is realized in the form of software function module and is independent product sale or in use, can also be stored in a computer In read/write memory medium.
Storage medium mentioned above can be read-only memory, disk or CD etc..Although it has been shown and retouches above The embodiment of the present invention is stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the present invention System, those of ordinary skill in the art can be changed above-described embodiment, change, replace and become within the scope of the invention Type.

Claims (16)

1. a kind of potential object method for digging, which is characterized in that including:
Acquisition carries the media data of pushed information, and determines the corresponding target type of the media data;
Recognition strategy corresponding with the target type is called, the media data is identified using the recognition strategy, Determine the presentation parameter information of object that the pushed information is subordinate to and the pushed information;
According to the object and the presentation parameter information being subordinate to, the dispensing expense of the pushed information is obtained;
The object that the dispensing expense and the pushed information are subordinate to is shown.
2. potential object method for digging according to claim 1, which is characterized in that described to utilize the recognition strategy to institute It states media data to be identified, determines the presentation parameter information of object that the pushed information is subordinate to and the pushed information, Including:
When the corresponding target type of the media data is video, key frame is extracted from the media data;
The attribute information of the pushed information is identified from the key frame, the pushed information is determined according to the attribute information The object being subordinate to;
Obtain presentation parameter information of the broadcast information as the pushed information of the media data;Wherein, broadcast information packet Playing duration is included, play period, broadcasting time and plays object.
3. potential object method for digging according to claim 1, which is characterized in that described to utilize the recognition strategy to institute It states media data to be identified, determines the presentation parameter information of object that the pushed information is subordinate to and the pushed information, Including:
When the corresponding target type of the media data is audio, voice or Application on Voiceprint Recognition are carried out to the media data, Obtain the corresponding text message of the media data;
The attribute information of the pushed information is obtained from the text message, determines that the push is believed according to the attribute information The be subordinate to object of breath;
Obtain presentation parameter information of the broadcast information as the pushed information of the media data;Wherein, broadcast information packet Playing duration is included, play period, broadcasting time and plays object.
4. potential object method for digging according to claim 1, which is characterized in that described to utilize the recognition strategy to institute It states media data to be identified, determines the presentation parameter information of object that the pushed information is subordinate to and the pushed information, Including:
When the corresponding target type of the media data is publication, image identification is carried out to the media data, obtains institute State the layout information of the attribute information and the pushed information of pushed information on publication;Wherein, the layout information includes The space of a whole page area of the space of a whole page and occupancy where the pushed information;
The object that the pushed information is subordinate to is determined according to the attribute information;
Using the layout information of the pushed information as the presentation parameter information of the pushed information.
5. potential object method for digging according to claim 1, which is characterized in that described to utilize the recognition strategy to institute It states media data to be identified, determines the presentation parameter information of object that the pushed information is subordinate to and the pushed information, Including:
When the corresponding target type of the media data is Streetscape picture, image identification is carried out to the media data, is obtained The pictorial information and geographical location information of the attribute information of the pushed information and the pushed information in Streetscape picture;Its In, the pictorial information includes position of the pushed information in picture and the area occupied;
The object that the pushed information is subordinate to is determined according to the attribute information;
By the pictorial information and geographical location information of the pushed information, the presentation parameter information as the pushed information.
6. potential object method for digging according to claim 1, which is characterized in that described to determine that the pushed information is subordinate to After the object of category, further include:
Obtain the history media data of the carrying pushed information of the be subordinate to object in preset duration;
For each type, the corresponding dispensing expense of every history media data is obtained;
Using the corresponding dispensing expense of every history media data, generation is subordinate to dispensing trend of the object under the type simultaneously Displaying.
7. potential object method for digging according to claim 6, which is characterized in that described to determine that the pushed information is subordinate to After the object of category, further include:
Judge whether the object that the pushed information is subordinate to is the client for pushing platform itself covering;
If the object that the pushed information is subordinate to is the user of itself covering, be subordinate to object is obtained in preset duration The history media data of the interior push platform;
Obtain the corresponding dispensing expense of every history media data;
Using the corresponding dispensing expense of every history media data, generation is subordinate to dispensing of the object under the push platform and becomes Gesture is simultaneously shown.
8. potential object method for digging according to claim 1, which is characterized in that described according to the object being subordinate to and institute Presentation parameter information is stated, obtains the dispensing expense of the pushed information, including:
Obtain the object the first dispensing expense estimated under different presentation parameter information;
Obtain the weight of each presentation parameter information of the pushed information;
It is weighted, obtained according to the weight of each presentation parameter information and the first dispensing expense under the presentation parameter information Second launches expense, launches expense summation by the second of each presentation parameter information, obtains the dispensing expense of the pushed information.
9. potential object method for digging according to claim 1, which is characterized in that described according to the object being subordinate to and institute Presentation parameter information is stated, obtains the dispensing expense of the pushed information, including:
It obtains third of the object under the combination of different presentation parameter information and launches expense;
It is searched in presentation parameter information combination, the combination with the presentation parameter information matches of the pushed information;
The third of the matched combination is launched into expense, the dispensing expense as the pushed information.
10. potential object method for digging according to claim 1, which is characterized in that described by the dispensing expense and institute The object that pushed information is subordinate to is stated to be shown, including:
Obtain the company information of be subordinate to object;
Object, the dispensing expense and the company information that the pushed information is subordinate to are synchronized into displaying.
11. potential object method for digging according to claim 10, which is characterized in that described to be subordinate to the pushed information Before the object of category, the dispensing expense and the company information synchronize displaying, further include:
According to the company information, determine that the object that the pushed information is subordinate to is Security Object.
12. potential object method for digging according to claim 10, which is characterized in that the be subordinate to object of the acquisition After company information, further include:
According to the company information, the corresponding rank of object that the pushed information is subordinate to is determined;
Show the corresponding rank of the be subordinate to object.
13. a kind of potential object excavating gear, which is characterized in that including:
Acquisition module for acquiring the media data for carrying pushed information, and determines the corresponding target type of the media data;
Calling module, for calling recognition strategy corresponding with the target type;
Identification module for the media data to be identified using the recognition strategy, determines that the pushed information is subordinate to The presentation parameter information of the object of category and the pushed information;
Acquisition module, for according to the object and the presentation parameter information being subordinate to, obtaining the dispensing expense of the pushed information With;
Display module, the object for the dispensing expense and the pushed information to be subordinate to are shown.
14. a kind of electronic equipment, which is characterized in that including processor and memory;
Wherein, the processor can perform by reading the executable program code stored in the memory to run with described The corresponding program of program code, for realizing the potential object method for digging as described in any in claim 1-12.
15. a kind of computer program product, which is characterized in that when the instruction processing unit in the computer program product performs Realize the potential object method for digging as described in any in claim 1-12.
16. a kind of non-transitorycomputer readable storage medium, is stored thereon with computer program, which is characterized in that the program The potential object method for digging as described in any in claim 1-12 is realized when being executed by processor.
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