CN108174298B - Service content playing method and device - Google Patents

Service content playing method and device Download PDF

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CN108174298B
CN108174298B CN201810177619.8A CN201810177619A CN108174298B CN 108174298 B CN108174298 B CN 108174298B CN 201810177619 A CN201810177619 A CN 201810177619A CN 108174298 B CN108174298 B CN 108174298B
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user
playing
module
result
sensing
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CN108174298A (en
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吴建颖
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WENZHOU ZHONGYI TECHNOLOGY RESEARCH INSTITUTE Co.,Ltd.
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Wenzhou Zhongyi Technology Research Institute Co ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/30—Authentication, i.e. establishing the identity or authorisation of security principals
    • G06F21/31—User authentication
    • G06F21/32—User authentication using biometric data, e.g. fingerprints, iris scans or voiceprints
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4432—Powering on the client, e.g. bootstrap loading using setup parameters being stored locally or received from the server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4436—Power management, e.g. shutting down unused components of the receiver
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47205—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally

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Abstract

The invention discloses a method and a device for playing service content. The method comprises the following steps: A. sensing whether a user is present in a preset range of the playing terminal or not and generating a first sensing result; B. when the first sensing result is that a user appears in the preset range of the playing terminal, judging whether the time of the user in the preset range is greater than a first preset time, and generating a first judgment result; C. and controlling the playing terminal to play the service content under the condition that the first judgment result is that the time of the user in the preset range is greater than the first preset time. The invention can play the service content only under the condition that the audience is in front of the screen, thereby saving energy consumption.

Description

Service content playing method and device
[ technical field ] A method for producing a semiconductor device
The present invention relates to the field of service content playing, and in particular, to a method and an apparatus for playing service content.
[ background of the invention ]
The traditional way for delivering advertisements to users by an advertisement delivery terminal is generally as follows:
and playing the advertisement content through the display screen and the loudspeaker.
In practice, the inventors found that the prior art has at least the following problems:
the above-mentioned conventional advertisement delivery terminal plays the advertisement regardless of whether there is an advertisement audience in front of the screen of the display screen. That is, continuing to play the advertisement without any audience in front of the screen is a waste of energy and advertising resources.
Therefore, a new technical solution is needed to solve the above technical problems.
[ summary of the invention ]
The invention aims to provide a business content playing method and a business content playing device, which can play business contents only under the condition that an audience exists in front of a screen.
In order to solve the problems, the technical scheme of the invention is as follows:
a method for playing service content, the method comprising the steps of: A. sensing whether a user is present in a preset range of the playing terminal or not and generating a first sensing result; B. when the first sensing result is that a user appears in the preset range of the playing terminal, judging whether the time of the user in the preset range is greater than a first preset time, and generating a first judgment result; C. and controlling the playing terminal to play the service content under the condition that the first judgment result is that the time of the user in the preset range is greater than the first preset time.
In the above service content playing method, the method further includes the following steps: D. sensing whether the user leaves the preset range of the play terminal or not and generating a second sensing result; E. when the second sensing result is that the user leaves the preset range of the playing terminal, judging whether the time that the user leaves the preset range is larger than a second preset time, and generating a second judgment result; F. and controlling the playing terminal to stop playing the service content when the second judgment result indicates that the time for the user to leave the preset range is greater than the second preset time.
In the above service content playing method, the step a includes: a1, receiving the first infrared ray; a2, judging whether the wavelength of the first infrared ray is in a first preset wavelength interval, and generating a third judgment result, wherein the third judgment result corresponds to the first sensing result; the step D comprises the following steps: d1, receiving the second infrared ray; d2, determining whether the wavelength of the second infrared ray is in a second predetermined wavelength interval, and generating a fourth determination result, wherein the fourth determination result corresponds to the second sensing result.
In the above service content playing method, the step a includes: a3, acquiring a first thermal imaging picture in the preset range of the playing terminal; a4, analyzing the first thermal imaging picture to analyze whether an area with a preset color exists in the first thermal imaging picture and generate a first analysis result, wherein the first analysis result corresponds to the first sensing result; the step D comprises the following steps: d3, acquiring a second thermal imaging picture in the preset range of the playing terminal; d4, analyzing the second thermal imaging picture to analyze whether an area with a preset color exists in the second thermal imaging picture and generating a second analysis result, wherein the second analysis result corresponds to the second sensing result.
In the above service content playing method, the method further includes the following steps: G. acquiring a face image of a user when the first sensing result indicates that the user is present in the predetermined range of the playing terminal; H. identifying the identity of the user according to the face image and generating identity information; I. generating a playing control instruction according to the identity information; the step C is as follows: and controlling the playing of the service content according to the playing control instruction under the condition that the first judgment result is that the time of the user in the preset range is greater than the first preset time.
A service content playing apparatus, the apparatus comprising: the system comprises a sensing module, a display module and a control module, wherein the sensing module is used for sensing whether a user appears in a preset range of a playing terminal and generating a first sensing result; the first judging module is used for judging whether the time of the user in the preset range is greater than first preset time or not and generating a first judging result under the condition that the first sensing result indicates that the user is in the preset range of the playing terminal; and the playing control module is used for controlling the playing terminal to play the service content under the condition that the first judgment result is that the time of the user in the preset range is greater than the first preset time.
In the above service content playing apparatus, the sensing module is further configured to sense whether the user leaves the predetermined range of the playing terminal, and generate a second sensing result; the first judging module is further configured to, when the second sensing result is that the user leaves the predetermined range of the playback terminal, judge whether a time that the user leaves the predetermined range is greater than a second predetermined time, and generate a second judgment result; the playing control module is further configured to control the playing terminal to stop playing the service content when the second determination result indicates that the time that the user leaves the predetermined range is greater than the second predetermined time.
In the above service content playing apparatus, the sensing module includes: the infrared receiving module is used for receiving the first infrared rays; the second judging module is used for judging whether the wavelength of the first infrared ray is in a first preset wavelength interval or not and generating a third judging result, wherein the third judging result corresponds to the first sensing result; the infrared receiving module is also used for receiving second infrared rays; the second determining module is further configured to determine whether the wavelength of the second infrared ray is within a second predetermined wavelength interval, and generate a fourth determining result, where the fourth determining result corresponds to the second sensing result.
In the above service content playing apparatus, the sensing module includes: the thermal imaging picture acquisition module is used for acquiring a first thermal imaging picture in the preset range of the playing terminal; the thermal imaging picture analysis module is used for analyzing the first thermal imaging picture to analyze whether an area with a preset color exists in the first thermal imaging picture and generate a first analysis result, wherein the first analysis result corresponds to the first sensing result; the thermal imaging picture acquisition module is further used for acquiring a second thermal imaging picture in the preset range of the playing terminal; the thermal imaging picture analysis module is further configured to analyze the second thermal imaging picture to analyze whether an area with a predetermined color exists in the second thermal imaging picture and generate a second analysis result, where the second analysis result corresponds to the second sensing result.
In the above service content playing apparatus, the apparatus further includes: a face image acquisition module, configured to acquire a face image of a user when the first sensing result indicates that the user is present within the predetermined range of the playback terminal; the identity recognition module is used for recognizing the identity of the user according to the face image and generating identity information; the playing control instruction generating module is used for generating a playing control instruction according to the identity information; and the playing control module is used for controlling the playing of the service content according to the playing control instruction under the condition that the first judgment result is that the time of the user in the preset range is greater than the first preset time.
Compared with the prior art, the method and the device can play the business content only under the condition that the audience is in front of the screen, thereby saving energy consumption.
In order to make the aforementioned and other objects of the present invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
[ description of the drawings ]
Fig. 1 is a block diagram of a first embodiment of a service content playing apparatus according to the present invention;
FIG. 2 is a block diagram of the sense module of FIG. 1;
fig. 3 is a block diagram of a sensing module in a second embodiment of the service content playing apparatus according to the present invention;
fig. 4 is a flowchart of a first embodiment of a service content playing method according to the present invention;
FIG. 5 is a flowchart of the steps in FIG. 4 for sensing whether a user is present within a predetermined range of the cast terminal;
FIG. 6 is a flowchart of the step of sensing whether the user leaves the predetermined range of the cast terminal in FIG. 4;
fig. 7 is a flowchart of steps of sensing whether a user is present within a predetermined range of a broadcasting terminal in the second embodiment of the service content broadcasting method of the present invention;
fig. 8 is a flowchart of the steps of sensing whether the user leaves the predetermined range of the play terminal in the second embodiment of the service content playing method of the present invention.
[ detailed description ] embodiments
Referring to the drawings, wherein like reference numbers refer to like elements, the principles of the present invention are illustrated as being implemented in a suitable computing environment. The following description is based on illustrated embodiments of the invention and should not be taken as limiting the invention with regard to other embodiments that are not detailed herein.
The word "embodiment" as used herein means an example, instance, or illustration. In addition, the articles "a" and "an" as used in this specification and the appended claims may generally be construed to mean "one or more" unless specified otherwise or clear from context to be directed to a singular form.
In the description that follows, embodiments of the invention are described with reference to steps and symbols of operations performed by one or more computers, unless otherwise indicated. It will thus be appreciated that those steps and operations, which are referred to herein several times as being computer-executed, include being manipulated by a computer processing unit in the form of electronic signals representing data in a structured form. This manipulation transforms the data or maintains it at locations in the computer's memory system, which may reconfigure or otherwise alter the computer's operation in a manner well known to those skilled in the art. The data maintains a data structure that is a physical location of the memory that has particular characteristics defined by the data format. However, while the principles of the invention have been described in language specific to above, it is not intended to be limited to the specific details shown, since one skilled in the art will recognize that various steps and operations described below may be implemented in hardware.
The service content playing apparatus and method of the present invention may be implemented in a playing terminal, which may be an electronic device such as a smart phone, a tablet computer, a smart television, a smart speaker, a multimedia content player, etc., and the playing terminal may be installed in a store, for example, in front of a customer seat of a barber shop, for providing multimedia content (service content such as advertisement, movie, music, game, etc.) to customers.
Referring to fig. 1, fig. 1 is a block diagram of a service content playing apparatus according to a first embodiment of the present invention.
The service content playing device of this embodiment includes a sensing module 101, a first determining module 102, and a playing control module 103.
The sensing module 101 is configured to sense whether a user is present in a predetermined range of the play terminal, and generate a first sensing result. Specifically, the sensing module 101 is configured to sense whether a customer is present in the predetermined range (e.g., a space with a front radius of 2 meters) of the cast terminal, and generate the first sensing result.
The first determining module 102 is configured to determine whether a time that a user is in the predetermined range is greater than a first predetermined time and generate a first determining result when the first sensing result indicates that the user is in the predetermined range of the playback terminal. Specifically, the first determining module 102 is configured to determine whether a time that a customer appearing in the predetermined range of the playback terminal stays exceeds the first predetermined time (e.g., 3 seconds), and generate the first determination result.
The playing control module 103 is configured to control the playing terminal to play service content (e.g., advertisement, movie, music, television program, etc.) when the first determination result indicates that the time that the user is in the predetermined range is greater than the first predetermined time.
In the service content playing apparatus of this embodiment, the sensing module 101 is further configured to sense whether the user leaves the predetermined range of the playing terminal, and generate a second sensing result.
The first determining module 102 is further configured to determine whether a time that the user leaves the predetermined range is greater than a second predetermined time (e.g., 5 seconds) and generate a second determining result, if the second sensing result is that the user leaves the predetermined range of the playback terminal.
The playing control module 103 is further configured to control the playing terminal to stop playing the service content when the second determination result indicates that the time that the user leaves the predetermined range is greater than the second predetermined time.
Referring to fig. 2, fig. 2 is a block diagram of the sensing module 101 in fig. 1.
The sensing module 101 includes an infrared receiving module 1011 and a second determining module 1012.
The infrared receiving module 1011 is configured to receive a first infrared ray. Specifically, the first infrared ray is an infrared ray emitted/radiated by the body of a customer or a clerk.
The second determining module 1012 is configured to determine whether the wavelength of the first infrared ray is within a first predetermined wavelength interval, and generate a third determining result, where the third determining result corresponds to the first sensing result. The first preset wavelength interval is the wavelength interval of infrared rays corresponding to the temperature of the human body. That is, the second determining module 1012 is configured to determine whether a customer enters the predetermined range according to whether the first infrared ray is received and whether the wavelength of the first infrared ray corresponds to the wavelength of the infrared ray of the human body.
The infrared receiving module 1011 is further configured to receive a second infrared ray. Specifically, the second infrared ray is an infrared ray emitted/radiated by the body of a customer or a clerk.
The second determining module 1012 is further configured to determine whether the wavelength of the second infrared ray is within a second predetermined wavelength interval, and generate a fourth determining result, where the fourth determining result corresponds to the second sensing result. The second preset wavelength interval is the wavelength interval of the infrared rays corresponding to the temperature of the human body. The first predetermined wavelength interval may be the same as the second predetermined wavelength interval. The second determining module 1012 is configured to determine that the customer leaves the predetermined range according to whether the second infrared ray is received and whether the wavelength of the second infrared ray corresponds to the wavelength of the infrared ray of the human body.
In the business content playing apparatus of the present invention, the user who enters the predetermined range may be a clerk or a customer, and in order to prevent the business content from being played when the clerk enters the predetermined range, and only when the customer enters the predetermined range, the business content is played, the identity of the user needs to be identified to determine whether the user is a clerk or a customer, and then the business content is played or not played according to the identity of the user.
In the service content playing apparatus of this embodiment, the apparatus further includes a face image obtaining module 104, an identity recognition module 105, and a playing control instruction generating module 106.
The face image obtaining module 104 is configured to obtain a face image of the user if the first sensing result indicates that the user is present in the predetermined range of the playback terminal. Wherein the users include store clerks and customers. Specifically, the facial image acquisition module 104 is configured to acquire the facial image of the user by shooting.
The identity recognition module 105 is configured to recognize the identity of the user according to the facial image and generate identity information. Specifically, the identity module 105 is used to identify whether the user is a clerk, and if not, the identity of the user can be identified as a customer. Wherein the facial features of the clerk are pre-stored in the database, and the identification module 105 is configured to determine whether the facial features of the user match the facial features of the pre-stored clerk by using a face recognition technique, wherein the user identity is identified as the clerk if the facial features of the user match the facial features of the clerk, and the user identity is identified as the customer if the facial features of the user do not match the facial features of the clerk.
The playing control instruction generating module 106 is configured to generate a playing control instruction according to the identity information.
The playing control module 103 is configured to control playing of the service content according to the playing control instruction when the first determination result indicates that the time that the user is within the predetermined range is greater than the first predetermined time, at this time, the playing control module 103 is configured to control the playing terminal to play the service content according to the playing control instruction when the identity of the user is a customer, and the playing control module 103 is configured to control the playing terminal not to play the service content according to the playing control instruction when the identity of the user is a clerk.
Referring to fig. 3, fig. 3 is a block diagram of a sensing module 101 in a second embodiment of the service content playing apparatus of the present invention. This embodiment is similar to the first embodiment described above, except that:
in the service content playing apparatus of the present embodiment, the sensing module 101 includes a thermal imaging picture acquiring module 1013 and a thermal imaging picture analyzing module 1014.
The thermal imaging picture acquiring module 1013 is configured to acquire a first thermal imaging picture within the predetermined range of the play terminal. The thermal imaging picture acquiring module 1013 is configured to acquire the first thermal imaging picture by a thermal imaging technique.
The thermal imaging picture analysis module 1014 is configured to analyze the first thermal imaging picture to analyze whether an area of a predetermined color exists in the first thermal imaging picture, and generate a first analysis result, where the first analysis result corresponds to the first sensing result. The predetermined color is a color corresponding to a temperature of a human body in a thermal imaging field. The area of the thermal imaging frame where the predetermined color exists corresponds to a user's presence within the predetermined range.
The thermal imaging picture acquiring module 1013 is further configured to acquire a second thermal imaging picture within the predetermined range of the play terminal. The thermal imaging picture acquiring module 1013 is configured to acquire the second thermal imaging picture by a thermal imaging technique.
The thermal imaging picture analysis module 1014 is further configured to analyze the second thermal imaging picture to analyze whether an area with a predetermined color exists in the second thermal imaging picture, and generate a second analysis result, where the second analysis result corresponds to the second sensing result. An area of the thermal imaging screen where the predetermined color is not present corresponds to the user leaving the predetermined range.
Referring to fig. 4, fig. 4 is a flowchart of a service content playing method according to a first embodiment of the present invention.
The service content playing method of the embodiment comprises the following steps:
a (step 401), the sensing module 101 senses whether a user is present in a predetermined range of the play terminal, and generates a first sensing result. Specifically, the sensing module 101 senses whether a customer is present in the predetermined range (for example, a space with a front radius of 2 meters) of the cast terminal, and generates the first sensing result.
B (step 402), the first determining module 102 determines whether the time that the user is in the predetermined range is greater than a first predetermined time when the first sensing result is that the user is in the predetermined range of the playback terminal, and generates a first determining result. Specifically, the first determining module 102 determines whether the time spent by the customer who appears in the predetermined range of the playback terminal exceeds the first predetermined time (e.g., 3 seconds), and generates the first determination result.
C (step 403), the playing control module 103 controls the playing terminal to play the service content when the first determination result indicates that the time that the user is in the predetermined range is greater than the first predetermined time.
In the service content playing method of this embodiment, the method further includes the following steps:
d (step 404), the sensing module 101 senses whether the user leaves the predetermined range of the play terminal, and generates a second sensing result.
E (step 405), the first determining module 102 determines whether the time that the user leaves the predetermined range is greater than a second predetermined time and generates a second determination result when the second sensing result is that the user leaves the predetermined range of the playback terminal.
F (step 406), the playing control module 103 controls the playing terminal to stop playing the service content when the second determination result indicates that the time that the user leaves the predetermined range is greater than the second predetermined time.
As shown in fig. 5, in the service content playing method of this embodiment, the step a (step 401) includes:
a1 (step 4011), the infrared receiving module 1011 receives the first infrared ray. Specifically, the first infrared ray is an infrared ray emitted/radiated by the body of a customer or a clerk.
a2 (step 4012), the second determining module 1012 determines whether the wavelength of the first infrared ray is within a first predetermined wavelength interval, and generates a third determination result, where the third determination result corresponds to the first sensing result. The first preset wavelength interval is the wavelength interval of infrared rays corresponding to the temperature of the human body. That is, the second determining module 1012 determines whether or not a customer enters the predetermined range according to whether or not the first infrared ray is received and whether or not the wavelength of the first infrared ray corresponds to the wavelength of the infrared ray of the human body.
As shown in fig. 6, the step D (step 404) includes:
d1 (step 4041), the infrared ray receiving module 1011 receives the second infrared ray. Specifically, the second infrared ray is an infrared ray emitted/radiated by the body of a customer or a clerk.
d2 (step 4042), the second determining module 1012 determines whether the wavelength of the second infrared ray is within a second predetermined wavelength interval, and generates a fourth determination result, where the fourth determination result corresponds to the second sensing result. The second preset wavelength interval is the wavelength interval of the infrared rays corresponding to the temperature of the human body. The first predetermined wavelength interval may be the same as the second predetermined wavelength interval. The second determining module 1012 determines that the customer leaves the predetermined range according to whether the second infrared ray is received and whether the wavelength of the second infrared ray corresponds to the wavelength of the infrared ray of the human body.
In the business content playing apparatus of the present invention, the user who enters the predetermined range may be a clerk or a customer, and in order to prevent the business content from being played when the clerk enters the predetermined range, and only when the customer enters the predetermined range, the business content is played, the identity of the user needs to be identified to determine whether the user is a clerk or a customer, and then the business content is played or not played according to the identity of the user.
In the service content playing method of this embodiment, the method further includes the following steps:
g (step 407), the face image obtaining module 104 obtains the face image of the user when the first sensing result is that the user is present in the predetermined range of the playing terminal. Wherein the users include store clerks and customers. Specifically, the facial image acquisition module 104 acquires the facial image of the user by shooting.
H (step 408), the identity recognition module 105 recognizes the identity of the user according to the face image and generates identity information. Specifically, the identification module 105 identifies whether the user is a clerk, and if not, the user's identity can be identified as a customer. Wherein the facial features of the clerk are pre-stored in the database, the identification module 105 determines whether the facial features of the user match the facial features of the pre-stored clerk by using a face recognition technology, if the facial features of the user match the facial features of the clerk, the user can be identified as the clerk, and if the facial features of the user do not match the facial features of the clerk, the user can be identified as the customer.
I (step 409), the playing control instruction generating module 106 generates a playing control instruction according to the identity information.
The step C (step 403) is as follows:
the playing control module 103 controls the playing of the service content according to the playing control instruction when the first determination result indicates that the time that the user is in the predetermined range is longer than the first predetermined time, at this time, the playing control module 103 controls the playing terminal to play the service content according to the playing control instruction when the identity of the user is a customer, and the playing control module 103 controls the playing terminal not to play the service content according to the playing control instruction when the identity of the user is a clerk.
The second embodiment of the service content playing method of the present invention is similar to the first embodiment, and the difference is that:
as shown in fig. 7, in the service content playing method of this embodiment, the step a (step 401) includes:
a3 (step 4013), the thermal imaging picture acquiring module 1013 acquires a first thermal imaging picture within the predetermined range of the play terminal. The thermal imaging picture acquiring module 1013 acquires the first thermal imaging picture by a thermal imaging technique.
a4 (step 4014), the thermal imaging picture analysis module 1014 analyzes the first thermal imaging picture to analyze whether there is an area of a predetermined color in the first thermal imaging picture and generate a first analysis result, wherein the first analysis result corresponds to the first sensing result. The predetermined color is a color corresponding to a temperature of a human body in a thermal imaging field. The area of the thermal imaging frame where the predetermined color exists corresponds to a user's presence within the predetermined range.
As shown in fig. 8, the step D (step 404) includes:
d3 (step 4043), the thermal imaging picture acquiring module 1013 acquires a second thermal imaging picture within the predetermined range of the playback terminal. The thermal imaging picture acquiring module 1013 acquires the second thermal imaging picture by a thermal imaging technique.
d4 (step 4044), the thermal imaging picture analysis module 1014 analyzes the second thermal imaging picture to analyze whether there is an area of a predetermined color in the second thermal imaging picture and generate a second analysis result, wherein the second analysis result corresponds to the second sensing result. An area of the thermal imaging screen where the predetermined color is not present corresponds to the user leaving the predetermined range.
Through the technical scheme, the method and the system can play the business content only under the condition that the audience is in front of the screen, save energy consumption and solve advertisement resources.
Although the invention has been shown and described with respect to one or more implementations, equivalent alterations and modifications will occur to others skilled in the art based upon a reading and understanding of this specification and the annexed drawings. The present invention includes all such modifications and variations, and is limited only by the scope of the following claims. In particular regard to the various functions performed by the above described components, the terms used to describe such components are intended to correspond, unless otherwise indicated, to any component which performs the specified function of the described component (e.g., that is functionally equivalent), even though not structurally equivalent to the disclosed structure which performs the function in the herein illustrated exemplary implementations of the specification. In addition, while a particular feature of the specification may have been disclosed with respect to only one of several implementations, such feature may be combined with one or more other features of the other implementations as may be desired and advantageous for a given or particular application. Furthermore, to the extent that the terms "includes," has, "" contains, "or variants thereof are used in either the detailed description or the claims, such terms are intended to be inclusive in a manner similar to the term" comprising.
In summary, although the present invention has been described with reference to the preferred embodiments, the above-described preferred embodiments are not intended to limit the present invention, and those skilled in the art can make various changes and modifications without departing from the spirit and scope of the present invention, therefore, the scope of the present invention shall be determined by the appended claims.

Claims (7)

1. A method for playing service content, the method comprising the steps of:
A. sensing whether a user is present in a preset range of the playing terminal or not and generating a first sensing result;
B. when the first sensing result is that a user appears in the preset range of the playing terminal, judging whether the time of the user in the preset range is greater than a first preset time, and generating a first judgment result;
C. controlling the playing terminal to play the service content under the condition that the first judgment result is that the time of the user in the preset range is greater than the first preset time;
the step A comprises the following steps:
a1, receiving the first infrared ray;
a2, judging whether the wavelength of the first infrared ray is in a first preset wavelength interval, and generating a third judgment result, wherein the third judgment result corresponds to the first sensing result, and the first preset wavelength interval is the wavelength interval of the infrared ray corresponding to the human body temperature;
alternatively, the step a includes:
a3, acquiring a first thermal imaging picture in the preset range of the playing terminal;
a4, analyzing the first thermal imaging picture to analyze whether an area with a predetermined color exists in the first thermal imaging picture and generate a first analysis result, wherein the first analysis result corresponds to the first sensing result, and the predetermined color is a color corresponding to the temperature of the human body in the thermal imaging field;
the method further comprises the steps of:
D. sensing whether the user leaves the preset range of the play terminal or not and generating a second sensing result;
E. when the second sensing result is that the user leaves the preset range of the playing terminal, judging whether the time that the user leaves the preset range is larger than a second preset time, and generating a second judgment result;
F. controlling the playing terminal to stop playing the service content when the second judgment result indicates that the time for the user to leave the predetermined range is greater than the second predetermined time;
the method further comprises the steps of:
G. acquiring a face image of a user when the first sensing result indicates that the user is present in the predetermined range of the playing terminal;
H. identifying the identity of the user according to the face image and generating identity information;
I. generating a playing control instruction according to the identity information;
the step C is as follows:
under the condition that the first judgment result is that the time that the user is in the preset range is longer than the first preset time, controlling the playing of the service content according to the playing control instruction;
the step H comprises the following steps:
judging whether the facial features of the user are matched with the facial features of a storeman stored in advance through a face recognition technology, wherein if the facial features of the user are matched with the facial features of the storeman, the user is identified as the storeman, and if the facial features of the user are not matched with the facial features of the storeman, the user is identified as a customer;
the method further comprises the following steps:
and controlling the playing terminal to play the business content according to the playing control instruction under the condition that the identity of the user is a customer, and controlling the playing terminal not to play the business content according to the playing control instruction under the condition that the identity of the user is a clerk.
2. The service content playing method according to claim 1, wherein said step D comprises:
d1, receiving the second infrared ray;
d2, determining whether the wavelength of the second infrared ray is in a second predetermined wavelength interval, and generating a fourth determination result, wherein the fourth determination result corresponds to the second sensing result.
3. The service content playing method according to claim 1, wherein said step D comprises:
d3, acquiring a second thermal imaging picture in the preset range of the playing terminal;
d4, analyzing the second thermal imaging picture to analyze whether an area with a preset color exists in the second thermal imaging picture and generating a second analysis result, wherein the second analysis result corresponds to the second sensing result.
4. A service content playing apparatus, characterized in that the apparatus comprises:
the system comprises a sensing module, a display module and a control module, wherein the sensing module is used for sensing whether a user appears in a preset range of a playing terminal and generating a first sensing result;
the first judging module is used for judging whether the time of the user in the preset range is greater than first preset time or not and generating a first judging result under the condition that the first sensing result indicates that the user is in the preset range of the playing terminal;
the playing control module is used for controlling the playing terminal to play the service content under the condition that the first judgment result is that the time of the user in the preset range is greater than the first preset time;
the sensing module includes:
the infrared receiving module is used for receiving the first infrared rays;
the second judging module is used for judging whether the wavelength of the first infrared ray is in a first preset wavelength interval or not and generating a third judging result, wherein the third judging result corresponds to the first sensing result, and the first preset wavelength interval is the wavelength interval of the infrared ray corresponding to the human body temperature;
alternatively, the sensing module comprises:
the thermal imaging picture acquisition module is used for acquiring a first thermal imaging picture in the preset range of the playing terminal;
the thermal imaging picture analysis module is used for analyzing the first thermal imaging picture to analyze whether a region with a preset color exists in the first thermal imaging picture and generate a first analysis result, wherein the first analysis result corresponds to the first sensing result, and the preset color is a color corresponding to the temperature of a human body in the thermal imaging field;
the device further comprises:
a face image acquisition module, configured to acquire a face image of a user when the first sensing result indicates that the user is present within the predetermined range of the playback terminal;
the identity recognition module is used for recognizing the identity of the user according to the face image and generating identity information;
the playing control instruction generating module is used for generating a playing control instruction according to the identity information;
the playing control module is used for controlling the playing of the service content according to the playing control instruction under the condition that the first judgment result is that the time of the user in the preset range is longer than the first preset time;
the identity recognition module is further used for judging whether the facial features of the user are matched with the facial features of a pre-stored clerk through a face recognition technology, if the facial features of the user are matched with the facial features of the clerk, the identity of the user is the clerk, and if the facial features of the user are not matched with the facial features of the clerk, the identity of the user is a customer;
the playing control module is further configured to control the playing terminal to play the service content according to the playing control instruction when the identity of the user is a customer, and control the playing terminal not to play the service content according to the playing control instruction when the identity of the user is a clerk.
5. The service content playing apparatus according to claim 4, wherein the sensing module is further configured to sense whether the user leaves the predetermined range of the playing terminal and generate a second sensing result;
the first judging module is further configured to, when the second sensing result is that the user leaves the predetermined range of the playback terminal, judge whether a time that the user leaves the predetermined range is greater than a second predetermined time, and generate a second judgment result;
the playing control module is further configured to control the playing terminal to stop playing the service content when the second determination result indicates that the time that the user leaves the predetermined range is greater than the second predetermined time.
6. The service content playing apparatus according to claim 5, wherein the infrared receiving module is further configured to receive a second infrared ray;
the second determining module is further configured to determine whether the wavelength of the second infrared ray is within a second predetermined wavelength interval, and generate a fourth determining result, where the fourth determining result corresponds to the second sensing result.
7. The service content playing apparatus according to claim 5, wherein the thermal imaging picture acquiring module is further configured to acquire a second thermal imaging picture within the predetermined range of the playing terminal;
the thermal imaging picture analysis module is further configured to analyze the second thermal imaging picture to analyze whether an area with a predetermined color exists in the second thermal imaging picture and generate a second analysis result, where the second analysis result corresponds to the second sensing result.
CN201810177619.8A 2018-03-05 2018-03-05 Service content playing method and device Active CN108174298B (en)

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WO2020073331A1 (en) * 2018-10-12 2020-04-16 深圳市邻道传媒有限公司 Playback method, electronic device and storage medium

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