WO2020073331A1

WO2020073331A1 - Playback method, electronic device and storage medium

Info

Publication number: WO2020073331A1
Application number: PCT/CN2018/110131
Authority: WO
Inventors: 陈建衡
Original assignee: 深圳市邻道传媒有限公司
Priority date: 2018-10-12
Filing date: 2018-10-12
Publication date: 2020-04-16

Abstract

Disclosed in the present invention are a playback method, an electronic device and a storage medium. The method comprises: determining whether there are at least two playback objects entering a preset playback area of a playback terminal, if so, determining, according to information concerning the at least two playback objects and a preset priority playback policy, a data stream to be played back preferentially; obtaining and playing back said data stream. The embodiments of the present invention realize directional pushing of data streams to a plurality of playback objects, improving data stream pushing effects, saving energy, avoiding sound contamination and preventing device aging.

Description

Playing method, electronic device and storage medium

Technical field

The invention relates to data stream playing technology, in particular to a playing method, an electronic device and a storage medium.

Background technique

At present, the advertisement playing device in public places usually scrolls the edited advertisement content from beginning to end without interruption. A complete advertisement takes a long time to play. Pedestrians have limited time to stay within the visible range of a single advertisement playback screen during the process of traveling, and the advertisement content cannot be completely transmitted to pedestrians. At the same time, regardless of whether there is a playback object in the playback range, the playback device will continuously play video, audio and other content for a long time without interruption, which will also cause problems such as energy waste, sound pollution, and accelerated equipment aging.

Summary of the invention

In order to overcome the shortcomings of the prior art, the present invention aims to provide a data stream playing solution, which can realize the directional push and delayed playing of the data stream for multiple playing objects. The purpose of the present invention is achieved by the following technical solutions:

A playback method, including:

Determine whether at least two playback objects enter the preset playback area of a playback terminal, and if so, determine the priority playback data stream according to the information of the at least two playback objects and a preset priority playback strategy;

Obtain and play the priority playing data stream.

Preferably, it is determined in the following ways whether a playback object enters the preset playback area:

Determine whether there is a mobile device signal of the playback object in the playback area; or

Determine whether the image of the playback object is collected in the playback area.

Preferably, the determination of whether there is a mobile device signal of the playback object in the playback area includes: detecting whether there is a wireless access point access signal, a Bluetooth broadcast signal, and a background from the mobile device At least one of the signals issued by the running application;

The judging whether the image of the playback object is collected in the playback area includes: collecting an image near the playback terminal through an image acquisition device; processing the collected image using image recognition technology to identify whether a playback object enters the preset Play area.

Preferably, the determining the priority playback data stream according to the information of the at least two playback objects and the preset priority playback strategy includes:

Obtaining attribute labels of the at least two playback objects, determining a common label of the priority playback object according to the attribute labels of the at least two playback objects as the attribute label of the priority playback object, and according to the priority playback object The attribute label of determines the priority to play the data stream; or

Determine the playback object with the least history through all playback terminals according to the historical times of the at least two playback objects passing through all playback terminals respectively, and obtain the attribute label of the playback object with the minimum history through all playback terminals as the priority playback object The attribute label of, and determine the priority playing data stream according to the attribute label of the priority playing object; or

Determine whether there is a VIP playback object among the at least two playback objects, and if so, obtain the attribute label of the VIP playback object as the attribute label of the priority playback object, and determine the priority playback data according to the attribute label of the priority playback object flow.

Preferably, determining the priority playback data stream according to the attribute label of the priority playback object includes: comparing the attribute label of the priority playback object with the label of the data stream in the data stream set to be matched, and determining the attribute label The data stream corresponding to the data stream tag with the highest matching degree.

Preferably, the comparing the attribute label of the priority playing object with the label of the data stream in the data stream set to be matched to determine the data stream corresponding to the data stream label with the highest matching degree of the attribute label includes:

S111: Obtain preset attribute priority information, where the attribute priority information includes at least a first priority attribute and a second priority attribute located one level after the first priority attribute;

S112. Determine the first attribute label of the priority playback object corresponding to the first priority attribute, compare the first attribute label with the corresponding label of the data stream in the current data stream set to be matched, and compare the The data stream in the matching data stream set that matches the first attribute tag of the priority playback object is updated to the current data stream set to be matched;

S113: Determine a second attribute tag of the priority playback object corresponding to the second priority attribute, and compare the second attribute tag with the corresponding tag of the data stream in the updated current data stream set to be matched.

Preferably, the attribute priority information further includes a third priority attribute at a level after the second priority, and after S113, it further includes:

S114: Determine whether there is a data stream matching the second attribute label of the priority playing object in the updated current data stream set to be matched, and if not, determine a priority playing corresponding to the third priority attribute The third attribute label of the object is directly compared with the corresponding label of the data stream in the current data stream set to be matched and updated in S112.

Preferably, the method further includes: if the priority playback object of the at least two playback objects leaves the playback area, the playback terminal stops playing the priority playback data stream.

Preferably, it also includes:

Determine whether the priority playback object leaves the playback area, and if so, record and send the stop position information of the data stream to the server;

Determine whether the priority playback object enters the playback area or the preset playback area of another playback terminal within the preset duration after leaving the playback area, and if so, the playback terminal or the other playback terminal Acquiring the stop playing position information of the priority playing data stream from the server, and continuing to play the priority playing from the stop playing position of the priority playing data stream or from the position of the stop playing position in advance by a preset duration data flow.

Preferably, the method further includes: when the playback terminal or the other playback terminal continues to play the priority playback data stream to a predetermined time interval from the end, according to all of the playback area or the other playback area The information of the playback object and the preset priority playback strategy re-determine the priority playback data stream, so that the playback terminal or the other playback terminal plays the re-determined priority playback data stream.

Preferably, the method further includes: judging whether a non-priority playback object among the at least two playback objects enters a preset playback area of another playback terminal, and if so, according to the non-priority playback object information and the The preset priority playback strategy re-determines the priority playback data stream, so that the another playback terminal plays the re-determined priority playback data stream.

Preferably, the method further includes: determining whether the priority playback object enters the playback area or the preset playback area of another playback terminal within a preset duration after leaving the playback area; if so, the playback terminal Or the another playback terminal continues to play another data stream associated with the priority playback data stream.

Preferably, the data stream includes an advertisement data stream.

Another aspect of the present invention provides a playback method, which is executed by a playback terminal and includes:

It is determined whether at least two playback objects have entered the preset playback area of the playback terminal, and if so, the priority playback data stream determined according to the preset priority playback strategy is obtained and played.

Preferably, the obtaining and playing the priority playing data stream determined according to the preset priority playing strategy includes:

Obtaining a priority playback data stream determined according to a preset priority playback strategy and playing the priority playback data stream; or

Obtain the identification information of the priority playback data stream determined according to the preset priority playback strategy, and obtain and play the data stream corresponding to the identification information locally at the playback terminal.

Another aspect of the present invention provides a playback method, which is executed by a server and includes:

Receiving a data stream request, where the data stream request includes information of at least two playback objects entering a preset playback area of a playback terminal;

Determine the priority playback data stream according to the information of the at least two playback objects and a preset priority playback strategy;

Sending data stream request response data to the playback terminal, where the data stream request response data includes identification information of the priority playback data stream or the priority playback data stream.

Another aspect of the present invention provides an electronic device, including: a memory, a processor, and a program stored in the memory. The program is configured to be executed by the processor. The processor implements the program to implement the foregoing playback method.

A further aspect of the present invention provides a storage medium that stores a computer program, and when the computer program is executed by a processor, the foregoing playback method is implemented.

According to the embodiment of the present invention, by determining the priority playback data stream for playback according to the information of at least two playback objects entering the preset playback area of the playback terminal and the preset priority playback strategy, directional push of the data stream can be realized for multiple playback objects. And, by continuing to play the unplayed data stream to the play object when the play object enters the play area again within the preset time, the data stream can be completely played with delay. In addition, after the playback object leaves the playback area, the playback terminal stops playing the data stream, and can enter a standby state, which can save energy, avoid sound pollution, and accelerate equipment aging.

BRIEF DESCRIPTION

Figures 1 to 5 illustrate the playback methods of Embodiments 1 to 5 of the present invention;

6 shows a playback method according to Embodiment 7 of the present invention;

7 shows an electronic device according to Embodiment 8 of the present invention;

FIG. 8 shows an example of the playback system of the present invention.

detailed description

The present invention will be further described below with reference to the drawings and specific embodiments. It should be noted that, without conflict, the embodiments described below or the technical features can be arbitrarily combined to form new embodiments.

FIG. 8 shows an example of the playback system 20 of the present invention. The playback system 20 includes one or more playback terminals 22. The playback terminal 22 may be configured to play a data stream after a playback object enters the preset playback area. In a specific example, the playback terminal 22 has a display screen. It is understandable that the present invention is not limited to this, for example, in another In a specific example, the display and playback terminal 22 may not have a display screen.

Optionally, the playback system 20 may further include a server 24, and each playback terminal 22 may communicate with the server 24 through a wired network or a wireless network. For example, in a specific example, the data stream and / or information about the data stream can be obtained from the server 24.

Optionally, the playback terminal 22 may preferably communicate with one or more mobile devices 26 entering the preset playback area through a wireless network. In a specific example, the mobile device 26 may determine whether a playback object enters the preset playback area.

The following describes the embodiments of the present invention with reference to the example of the playback system shown in FIG. 8.

Example one

Referring to FIG. 1, the playback method of the first embodiment of the present invention includes:

S101. Determine whether at least two playback objects enter the preset playback area of a playback terminal, and if so, determine a priority playback data stream according to the information of the at least two playback objects and a preset priority playback strategy;

S102. The playback terminal obtains and plays the priority playback data stream.

Preferably, after S102, it may further include;

S103. Determine whether the priority playback object of the at least two playback objects leaves the playback area, and if so, the playback terminal stops playing the data stream.

In this application, the playback object may be a person, but it is not limited to this, but may also be other objects.

Preferably, the playback area may be an area defined within the viewing range of the playback terminal, for example, the playback area may be a circular area within a certain distance (for example, 2 meters) of the playback terminal, or a certain distance in front of the screen of the playback terminal A fan-shaped area (for example, 3 meters).

Preferably, in S101, whether a playback object enters the preset playback area can be determined by determining whether there is a preset mobile device signal in the playback area. The mobile device may be, for example, a mobile phone, a Bluetooth device, a tablet computer, a wireless walkie-talkie or other intelligent communication terminal, or a smart wearable device carried by the playback object. The preset mobile device signal may be, for example, a wireless access point sent by the mobile device Access signals, Bluetooth broadcast signals, signals from applications running in the background, etc.

According to another embodiment, in S101, it may also be determined whether a playback object enters the preset playback area by determining whether a playback object image is collected in the playback area. For example, an image acquisition device may be provided on the playback terminal, or an image acquisition device may be provided near the playback terminal. After the image acquisition device collects the image of the playback object, image recognition technology is used to identify whether a playback object enters the preset playback area.

According to an embodiment, the determining the priority playback data stream according to the information of the at least two playback objects and the preset priority playback strategy in S101 includes:

SA1011: Obtain the attribute labels of the at least two playback objects.

SA1012. Determine a common label of the priority playback object according to the attribute labels of the at least two playback objects as the attribute label of the priority playback object.

SA1013. Obtain the priority playback data stream according to the attribute tag of the priority playback object.

The SA1012 determines the common tags of the priority playing objects according to the attribute labels of the at least two playing objects including:

Determining a common attribute label of at least a part of the at least two playback objects according to the attribute labels of the at least two playback objects;

For each of the common attribute tags, determine whether the proportion of the number of playback objects with the common attribute tag in the at least two playback objects is greater than a preset value, and if so, the common attribute tag is a common tag and has All playback objects with common tags are priority playback objects.

For example, if the playback objects A / B / C / D pass through the playback terminal at the same time, the attribute label 1 is shared by 4 people, the attribute label 2 is shared by 3 people, and the attribute label 3 is shared by 2 people. Only when the rate reaches 70% can it be regarded as shared, then the common tags of the playback object group are attribute tags 1 and 2, and the playback objects with attribute tags 1 and 2 are priority playback objects.

According to another embodiment, determining the priority playback data stream according to the information of the at least two playback objects and the preset priority playback strategy in S101 includes:

SB1011: Obtain the history times of each of the at least two playback objects passing through all playback terminals.

SB1012. Determine that the playback object with the smallest number of history passes through all playback terminals is the priority playback object.

SB1013: Obtain the attribute label of the priority playing object.

SB1014. Determine the priority playback data stream according to the attribute label of the priority playback object.

Among them, the attribute label of the priority playing object can be compared with the label of the data stream in the data stream set to be matched in the database, and the data stream corresponding to the data stream label with the highest matching degree of the attribute label is the priority playing data stream.

Determine whether there is a VIP playback object among the at least two playback objects, and if so, determine that the VIP playback object is a priority playback object, obtain the attribute label of the VIP playback object as the attribute label of the priority playback object, and The attribute tag of the priority playback object determines the priority playback data stream.

Among them, the attribute tag of the priority playback object can be compared with the preset data stream tag, and the data stream corresponding to the data stream tag with the highest matching degree of the attribute tag is the priority playback data stream.

In a specific embodiment, comparing the attribute label of the priority playback object with the label of the data stream in the data stream set to be matched, and determining the data stream corresponding to the data stream label with the highest matching degree of the attribute label include:

In another specific embodiment, the attribute priority information further includes a third priority attribute one level after the second priority, and further includes after S113:

S114: Determine whether there is a data stream matching the second attribute label of the priority playback object in the updated current data stream set to be matched, and if not, determine a playback object corresponding to the third priority attribute The third attribute label, and directly compare the third attribute label with the corresponding label of the data stream in the current data stream set that is updated and updated in S112.

Preferably, the playback terminal may send a data stream request to the server, where the data stream request includes the information of the at least two playback objects, and the server plays the predetermined priority according to the information of the at least two playback objects and the predetermined priority playback The strategy determines to play the data stream first. Preferably, the information of the playback object may be, for example, the device identifier of the mobile device carried by the playback object.

In one embodiment, the data stream may be stored in a server. After determining the priority playback data stream, the server sends data stream request response data to the playback terminal. The data stream request response data includes the priority playback data stream. The playback terminal Receive the data stream from the server and play it.

In another embodiment, the priority playback data stream may be downloaded by the playback terminal from the server when the priority playback object first enters the playback area and stored in the storage module of the playback terminal. After the server determines the priority playback data stream, the server The playback terminal sends data stream request response data, the data stream request response data includes the identification information of the priority playback data stream, and the playback terminal obtains the data stream corresponding to the identification information of the priority playback data stream returned by the server in the local storage module . If the priority playback object enters the playback area of the playback terminal again, the playback terminal does not need to download from the server again when continuing playback. In this embodiment, the amount of data transmission between the playback terminal and the server can be reduced, and when the network signal is poor, the playback of the playback terminal can be avoided.

Further, if the playback object does not enter the playback area again within a predetermined time after leaving the playback area, the playback terminal deletes the data stream to save storage resources.

The following is a specific example to illustrate, it can be understood that the present invention is not limited to this. Wherein, if it is detected that at least two playback objects enter the preset playback area, the playback terminal sends a data stream request containing identification information of the at least two playback objects to the server, and the server uses the identification information of the at least two playback objects And preset priority play strategy to determine the priority play object, retrieve the attribute tag corresponding to the priority play object from the database, compare the attribute tag with the data stream tag, and obtain the data with the highest matching degree with the attribute tag The identification information of the data stream corresponding to the stream tag, and then the data stream corresponding to the identification information of the data stream is sent to the playback terminal, and the playback terminal plays the received data stream. Preferably, the playback terminal can perform data integrity verification after receiving the data stream. If the verification result indicates that the data is complete, the data stream is played, otherwise, it can send a request to the server to re-download the data stream.

In this example, the attribute labels of the playback object may include two types: basic attribute labels and behavior attribute labels. Basic attribute labels include, for example, personal attributes, social attributes and location attributes, etc. Personal attributes include gender, age, mobile phone number, etc. Social attributes include educational background, working status, marriage stage, etc. Location attributes include living location, working location, etc. . Behavior attributes include, for example, long-term interests, short-term interests, and daily behavior habits. The attribute label of the playback object may be pre-stored in the database based on the pre-acquired playback object record. For example, the basic attribute label of the playback object may be determined according to the record when the playback object is purchased or registered for use on the mobile device, and the behavior attribute label of the playback object may be It is determined by the record of the search object of the playback object on the network, accessing the page, and clicking on the label.

In a specific example, the data stream is an advertisement. After determining the attribute label of the priority playback object, the attribute label of the priority playback object and The tags of the data streams in the data stream set to be matched are matched, so as to filter out the advertisements with the highest matching degree to the attribute labels of the priority playing objects. For example, the priority of the attribute of the target label from high to low is: region, age, gender, scene, marital status, social attribute, etc., when matching, you can filter out from the set of advertising data streams to be matched according to this priority Ads matching the geographic attribute labels of the priority playback object, and then continuing to filter out the advertisements matching the age attribute labels of the priority playback object, and so on; if there are multiple eligible ads in the final screening result, then For example, the advertisement with the highest budget cost can be displayed preferentially; if the final screening does not completely match the advertisements of all tags, for example, if there is no advertisement that matches the scene attribute tags of the priority playing object, the scene attribute is skipped, and the next one is matched (that is, the marriage status ) Attribute, if there is an ad that matches the marriage status label of the priority playback object, continue to match the next (that is, social attribute) attribute, if there is no advertisement that matches the marriage status label of the priority playback object, skip the marriage status attribute and directly match The next (ie social attribute) attribute until the maximum process is selected Priority match play until the ad object properties tab.

According to the embodiment of the present invention, by determining the priority playback data stream for playback according to the information of at least two playback objects entering the preset playback area of the playback terminal and the preset priority playback strategy, directional playback of the data stream can be achieved for multiple playback objects.

During the playback of the data stream on the playback terminal, it can continue to detect whether the priority playback object leaves the playback area, for example, if the signal of the mobile device of the priority playback object cannot be detected in the playback area, or the image acquisition device cannot continue to capture in the playback area When the image of the priority playback object is reached, it can be determined that the priority playback object leaves the playback area, and the playback terminal can stop playing the data stream, thereby saving energy, avoiding sound pollution and accelerating aging of the device.

Example 2

Referring to FIG. 2, the playback method of the second embodiment of the present invention is similar to the playback method of the first embodiment, except that the second embodiment further includes after S103:

S204. Determine whether the priority playback object enters the playback area again within a preset duration after leaving the playback area, and if so, the playback terminal continues to play the priority playback data stream or the priority playback Another data stream associated with the data stream.

In a preferred embodiment, after determining that the priority playback object leaves the playback area, the playback terminal stops playing the data stream, records the stop position of the data stream, and can identify the priority playback object's identification information and the played data stream The identification information, stop playback position, and stop playback time are sent to the server, and the server can store it as a playback record. When the priority playback object enters the playback area of the playback terminal again, the playback terminal sends a data stream request to the server again. If the server determines that the priority playback object leaves the playback terminal according to the playback object information in the data stream request and the stored playback records If the time of the playing area does not exceed the preset duration (for example, a few minutes), the playback terminal is returned to the playback terminal, so that the playback terminal continues to play the data stream from the recorded stop playback position. It can be understood that the playback terminal may also continue to play the data stream from the position of the preset stop time (for example, a few seconds) ahead of the stop position. If the server determines that the time for the priority playback object to leave the playback area of the playback terminal exceeds the preset duration, it may re-determine the data stream playback.

In another embodiment, after determining that the priority playback object leaves the playback area, the playback terminal stops playing the data stream, and sends the identification information of the priority playback object, the identification information of the played data stream, the stop time, and the stop playback position to the server , The server can be stored as a play record. When the priority playback object enters the playback area of the playback terminal again, the playback terminal sends a data stream request to the server again. If the server judges that the priority playback player object leaves the playback according to the playback object information in the data stream request and the stored playback record If the time of the terminal's playback area does not exceed the preset duration, the playback resume instruction is returned to the playback terminal. The resume playback instruction may include a resume playback position. The playback terminal may continue to play the data stream from the resume playback position indicated by the server. The resume play position may be a stop play position, or a position with a preset duration in advance of the stop play position.

Preferably, the playback terminal stores a complete data stream. If the priority playback object does not re-enter the playback area within a preset time period after leaving the playback area, the playback terminal may delete the stored complete data flow to save storage resources.

In another embodiment, after determining that the priority playback object leaves the playback area, the playback terminal stops playing the data stream, and sends the identification information of the priority playback object and the identification information of the played data stream to the server, and the server can perform as a playback record storage. When the priority playback object enters the playback area of the playback terminal again, the playback terminal sends a data stream request to the server again. If the server determines that the priority playback object is leaving the playback according to the identification information of the playback object in the data stream request and the stored playback record If the time in the play area of the terminal does not exceed the preset duration, the play resume instruction is returned to the play terminal, so that the play terminal continues to play another data stream associated with the priority play data stream.

In this embodiment, by determining the priority playback data stream for playback according to the information of at least two playback objects entering the preset playback area of the playback terminal and the preset priority playback strategy, accurate push of the data stream can be achieved for multiple playback objects. In addition, by allowing the same playback terminal to continue to play the unplayed data stream to the playback object when the playback object enters the playback area again within a short period of time, the data stream can be completely played with delay.

Example Three

Referring to FIG. 3, the playback method of the third embodiment of the present invention is similar to the playback method of the first embodiment, except that the third embodiment further includes after S103:

S304. Determine whether the priority playback object enters the preset playback area of another playback terminal within a preset duration after leaving the playback area. If so, the other playback terminal continues to play the priority playback data stream or Continue to play another data stream associated with the preferential play data stream.

In one embodiment, after determining that the priority playback object leaves the playback area, the playback terminal stops playing the data stream, and sends the identification information of the priority playback object, the identification information of the played data stream, the stop time and the stop playback position to the server, The server can be stored as a play record. When the priority playback object enters the playback area of another playback terminal, the other playback terminal sends a data stream request to the server. If the server judges the priority playback object before leaving according to the playback object identification information in the data stream request and the stored playback record If the time of the playing area of one playing terminal does not exceed the preset duration (for example, 3 minutes), then a resume playing instruction is returned to the other playing terminal. The resume playing instruction may include a resume playing position, and the other playing terminal may The resume playback position indicated by the server continues to play the data stream. The resume play position may be a stop play position, or a position with a preset duration in advance of the stop play position.

In another embodiment, after determining that the priority playback object leaves the playback area, the playback terminal stops playing the data stream, and sends the identification information of the priority playback object and the identification information of the played data stream to the server, and the server can perform as a playback record storage. When the priority playback object enters the playback area of another playback terminal, the other playback terminal sends a data stream request to the server. If the server judges the priority playback object before leaving according to the playback object identification information in the data stream request and the stored playback record If the time of the playing area of one playing terminal does not exceed the preset duration, a resume playing instruction is returned to the other playing terminal, so that the other playing terminal continues to play another data stream associated with the priority playing data stream .

In this embodiment, by determining the priority playback data stream for playback according to the information of at least two playback objects entering the preset playback area of the playback terminal and the preset priority playback strategy, accurate push of the data stream can be achieved for multiple playback objects. In addition, by allowing the other playback terminal to continue to play the unplayed data stream to the playback object when the playback object enters the playback area of the other playback terminal again within a relatively short period of time, the data stream can be completely played back with delay.

Example 4

Referring to FIG. 4, the playback method of the fourth embodiment of the present invention is similar to the playback method of the first embodiment, except that the fourth embodiment further includes after S103:

S404: Determine whether the priority playback object enters the playback area or the preset playback area of another playback terminal again within a preset duration after leaving the playback area, and if so, the playback terminal or the other playback terminal The playback terminal continues to play the priority playback data stream.

S405. When the playback terminal or the other playback terminal continues to play the priority playback data stream until a predetermined time period (for example, a few seconds) elapses from the end, according to all playback in the playback area or the other playback area The information of the object and the preset priority playback strategy re-determine the priority playback data stream, so that the playback terminal or the other playback terminal plays the re-determined priority playback data stream.

The method for re-determining the priority playback data stream in this embodiment is similar to the method for determining the priority playback data stream in the foregoing embodiment, and details are not described herein again.

In this embodiment, by re-determining the priority playing of the data stream before the end of the previous data stream playing, the data streams can be quickly connected and the use efficiency of the playing terminal can be improved.

Example 5

Referring to FIG. 5, the playback method of the fifth embodiment of the present invention is similar to the playback method of the first embodiment, except that the fifth embodiment further includes after S102:

S503. Determine whether a non-priority playback object of the at least two playback objects enters a preset playback area of another playback terminal, and if so, re-determine based on the non-priority playback object information and the preset priority playback strategy Determining a priority playback data stream, so that the another playback terminal plays the newly determined priority playback data stream.

In this embodiment, by pushing data streams for different playback objects on different playback terminals, the audience of the data stream push can be increased, and the data stream push effect can be improved.

Example Six

The sixth embodiment of the present invention provides a playback method, which is executed by a playback terminal and includes:

Wherein, the obtaining and playing the priority playing data stream determined according to the preset priority playing strategy includes:

Obtain a priority playback data stream determined according to a preset priority playback strategy and play the priority playback data stream; or

Example 7

Referring to FIG. 6, a seventh embodiment of the present invention provides a playback method, which is executed by a server and includes:

S601. Receive a data stream request, where the data stream request includes information of at least two playback objects entering a preset playback area of a playback terminal;

S602: Determine a priority playback data stream according to the information of the at least two playback objects and a preset priority playback strategy;

S603: Send data stream request response data to the playback terminal, where the data stream request response data includes identification information of the priority playback data stream or the priority playback data stream.

In this embodiment, the method for determining the priority playback data stream in S602 according to the information of the at least two playback objects and the preset priority playback strategy is similar to the foregoing embodiment, and details are not described herein again.

Example 8

Referring to FIG. 7, an eighth embodiment of the present invention provides an electronic device, including: a memory 11, a processor 12, and a program stored in the memory 11, the program is configured to be executed by the processor 12, and the processor executes the The program can implement the playback method of Embodiment 6 or Embodiment 7.

The data stream described in the embodiment of the present invention may preferably be an advertisement data stream, such as a video data stream, an audio data stream, a holographic image, etc. Of course, it is not limited to this.

It can be known from the description of the above embodiments that those skilled in the art can clearly understand that the methods in the above embodiments can be implemented by means of software plus a necessary general hardware platform. Based on this understanding, the technical solutions of the present invention can be embodied in the form of software products in essence or part of contributions to the existing technology, and the computer software products can be stored in a storage medium (such as ROM / RAM, magnetic disk, The optical disc, etc.) includes several instructions to enable a device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in various embodiments of the present invention or some parts of the embodiments.

The above-mentioned embodiments are only preferred embodiments of the present invention, and cannot be used to limit the scope of protection of the present invention. Any non-substantial changes and replacements made by those skilled in the art on the basis of the present invention belong to the present invention. The scope of protection required.

Claims

A playback method, characterized in that it includes:

Determine whether at least two playback objects enter the preset playback area of a playback terminal, and if so, determine the priority playback data stream according to the information of the at least two playback objects and a preset priority playback strategy;

Obtain and play the priority playing data stream.
The playback method according to claim 1, wherein whether a playback object enters the preset playback area is determined by the following manner:

Determine whether there is a mobile device signal of the playback object in the playback area; or

Determine whether the image of the playback object is collected in the playback area.
The playing method according to claim 2, characterized in that:

The determination of whether there is a mobile device signal of the playback object in the playback area includes: detecting whether there is a wireless access point access signal, a Bluetooth broadcast signal, and an application running in the background from the mobile device in the playback area At least one of the signals emitted;

The judging whether the image of the playback object is collected in the playback area includes: collecting an image near the playback terminal through an image acquisition device; processing the collected image using image recognition technology to identify whether a playback object enters the preset Play area.
The playback method according to claim 1, wherein the determining the priority playback data stream according to the information of the at least two playback objects and a preset priority playback strategy comprises:

Obtaining the attribute labels of the at least two playback objects, determining the common label of the priority playback object according to the attribute labels of the at least two playback objects as the attribute label of the priority playback object, and according to the priority playback object The attribute label determines the priority of playing the data stream; or

Determine the playback object with the least history through all playback terminals according to the historical times of the at least two playback objects passing through all playback terminals respectively, and obtain the attribute label of the playback object with the minimum history through all playback terminals as the priority playback object The attribute label of, and determine the priority playing data stream according to the attribute label of the priority playing object; or

Determine whether there is a VIP playback object among the at least two playback objects, and if so, obtain the attribute label of the VIP playback object as the attribute label of the priority playback object, and determine the priority playback data according to the attribute label of the priority playback object flow.
The playback method according to claim 4, wherein determining the priority playback data stream according to the attribute label of the priority playback object comprises: combining the attribute label of the priority playback object with the data stream in the data stream set to be matched The tags are compared to determine the data stream corresponding to the data stream tag with the highest matching degree of the attribute tag.
The playback method according to claim 5, wherein the attribute label of the priority playback object is compared with the label of the data stream in the data stream set to be matched to determine the highest matching degree with the attribute label The data flow corresponding to the data flow label includes:

S111: Obtain preset attribute priority information, where the attribute priority information includes at least a first priority attribute and a second priority attribute located one level after the first priority attribute;

S112. Determine the first attribute label of the priority playback object corresponding to the first priority attribute, compare the first attribute label with the corresponding label of the data stream in the current data stream set to be matched, and compare the The data stream in the matching data stream set that matches the first attribute tag of the priority playback object is updated to the current data stream set to be matched;

S113: Determine a second attribute tag of the priority playback object corresponding to the second priority attribute, and compare the second attribute tag with the corresponding tag of the data stream in the updated current data stream set to be matched.
The playing method according to claim 6, wherein the attribute priority information further includes a third priority attribute at a level after the second priority, and further includes after S113:

S114: Determine whether there is a data stream matching the second attribute label of the priority playing object in the updated current data stream set to be matched, and if not, determine a priority playing corresponding to the third priority attribute The third attribute label of the object is directly compared with the corresponding label of the data stream in the current data stream set to be matched and updated in S112.
The playback method according to any one of claims 1 to 7, further comprising: if the priority playback object of the at least two playback objects leaves the playback area, the playback terminal stops playing the Play the data stream first.
The playing method according to claim 8, further comprising:

Determine whether the priority playback object leaves the playback area, and if so, record and send the stop position information of the data stream to the server;

Determine whether the priority playback object enters the playback area or the preset playback area of another playback terminal within the preset duration after leaving the playback area, and if so, the playback terminal or the other playback terminal Acquiring the stop playing position information of the priority playing data stream from the server, and continuing to play the priority playing from the stop playing position of the priority playing data stream or from the position of the stop playing position in advance by a preset duration data flow.
The playback method according to claim 9, further comprising: when the playback terminal or the other playback terminal continues to play the priority playback data stream until a predetermined period of time elapses from the end, according to the playback area Or information of all playback objects in the other playback area and the preset priority playback strategy to re-determine the priority playback data stream, so that the playback terminal or the other playback terminal plays the re-determined priority playback data flow.
The playback method according to any one of claims 1 to 7, further comprising: determining whether a non-priority playback object among the at least two playback objects enters a preset playback area of another playback terminal, if If yes, the priority playback data stream is re-determined according to the information of the non-priority playback object and the preset priority playback strategy, so that the other playback terminal plays the re-determined priority playback data stream.
The playback method according to claim 8, further comprising: determining whether the priority playback object enters the playback area or the preset of another playback terminal again within a preset duration after leaving the playback area The playback area, if it is, the playback terminal or the other playback terminal continues to play another data stream associated with the priority playback data stream.
A playback method, executed by the playback terminal, is characterized by including:

It is determined whether at least two playback objects have entered the preset playback area of the playback terminal, and if so, the priority playback data stream determined according to the preset priority playback strategy is obtained and played.
The playback method according to claim 13, wherein the obtaining and playing the priority playback data stream determined according to a preset priority playback strategy includes:

Obtain a priority playback data stream determined according to a preset priority playback strategy and play the priority playback data stream; or

Obtain the identification information of the priority playback data stream determined according to the preset priority playback strategy, and obtain and play the data stream corresponding to the identification information locally at the playback terminal.
A playback method, executed by the server, is characterized by including:

Receiving a data stream request, where the data stream request includes information of at least two playback objects entering a preset playback area of a playback terminal;

Determine the priority playback data stream according to the information of the at least two playback objects and a preset priority playback strategy;

Sending data stream request response data to the playback terminal, where the data stream request response data includes identification information of the priority playback data stream or the priority playback data stream.
The playback method according to claim 15, wherein the determining the priority playback data stream according to the information of the at least two playback objects and a preset priority playback strategy comprises:

Obtaining the attribute labels of the at least two playback objects, determining the common label of the priority playback object according to the attribute labels of the at least two playback objects as the attribute label of the priority playback object, and according to the priority playback object The attribute label determines the priority of playing the data stream; or

Determine the playback object with the least history through all playback terminals according to the historical times of the at least two playback objects passing through all playback terminals respectively, and obtain the attribute label of the playback object with the minimum history through all playback terminals as the priority playback object The attribute label of, and determine the priority playing data stream according to the attribute label of the priority playing object; or

Determine whether there is a VIP playback object among the at least two playback objects, and if so, obtain the attribute label of the VIP playback object as the attribute label of the priority playback object, and determine the priority playback data according to the attribute label of the priority playback object flow.
An electronic device is characterized by comprising: a memory, a processor and a program stored in the memory, the program is configured to be executed by the processor, and the processor realizes when the program is executed:

The playback method according to claim 13 or 14; or

The playback method according to claim 15 or 16.
A storage medium storing a computer program, wherein the computer program is implemented when executed by a processor:

The playback method according to claim 13 or 14; or

The playback method according to claim 15 or 16.