CN111160962A - Micro-expression recognition marketing pushing method and system - Google Patents
Micro-expression recognition marketing pushing method and system Download PDFInfo
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- CN111160962A CN111160962A CN201911329956.5A CN201911329956A CN111160962A CN 111160962 A CN111160962 A CN 111160962A CN 201911329956 A CN201911329956 A CN 201911329956A CN 111160962 A CN111160962 A CN 111160962A
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Abstract
The invention discloses a micro-expression recognition marketing pushing method and system. The micro-expression recognition marketing push comprises the following steps: judging the user attribute through face recognition, and playing and displaying first information related to a first user through a display screen if the user attribute is judged to be the first user; if not, identifying the interest of the user, and playing and displaying second information related to the identification result on the display screen according to the identification result. The invention provides information introduction required by the user in various kinds of advertisements in a targeted manner, can realize accurate marketing and enhances the experience of the user.
Description
Technical Field
The invention relates to the technical field of intelligent interaction, in particular to a micro-expression recognition marketing pushing method and system.
Background
With the wide application of financial self-service equipment and face recognition equipment, the demands of users cannot be accurately judged in the pushing of numerous advertisements, so that the marketing effect is reduced, and the user experience is reduced. With the wide application of financial self-service equipment and face recognition, how to accurately provide services required by a user to the user in numerous and complicated financial services becomes a problem which needs to be solved urgently in the financial field.
Disclosure of Invention
The invention aims to provide a micro-expression recognition marketing pushing method and system aiming at the technical defects in the prior art.
The technical scheme adopted for realizing the purpose of the invention is as follows:
a micro-expression recognition marketing pushing method comprises the following steps:
judging the user attribute through face recognition, and playing and displaying first information related to a first user through a display screen if the user attribute is judged to be the first user; if not, identifying the interest of the user, and playing and displaying second information related to the identification result on the display screen according to the identification result.
The method comprises the steps of starting micro-expression recognition in the process of playing and displaying first information or second information, judging whether a user is interested in the currently displayed information or not through the micro-expression recognition and/or the position and the stop of user watching information, and playing new information to replace the first information or the second information if the judgment is negative.
And the first information or the second information is displayed and played in a list form.
The interest identification of the user is to judge the correlation degree between the user and the second information according to the age, the sex and the clothing of the user, and if the correlation degree is judged to accord with a set threshold value, the second information relevant to the identification result is played and displayed.
The invention also aims to provide a micro expression recognition marketing pushing system which comprises a main control system, a camera, a display screen, a face library, an information library, a micro expression recognition library and a portrait judgment library, wherein the camera, the display screen and the face library are connected with the main control system; the camera acquires a face image of a shooting area of the equipment, judges user attributes by accessing a face library to perform face recognition, and plays and displays first information related to a first user in an information library through a display screen if the user attributes are judged to be the first user; if not, the user is subjected to interest identification by accessing the portrait judging library, and second information related to the identification result in the information displaying library is played and displayed on the display screen according to the identification result.
The main control system is connected with the micro expression recognition library and used for starting micro expression recognition and accessing the micro expression recognition library in the process of playing and displaying the first information or the second information, judging whether a user is interested in the currently displayed information through the micro expression recognition and/or the position and the stay of the user watching information, and if not, playing new information to replace the first information or the second information.
The master control system is connected with the loudspeaker and the microphone.
And the first information or the second information is displayed and played in a list form.
The step of identifying the interest of the user by accessing the portrait judging library is to judge the correlation between the user and the second information according to the age, the sex and the clothing of the user, and if the correlation is judged to meet a set threshold, the second information related to the identification result is played and displayed.
The invention can accurately judge the user requirements through face recognition and micro-expression recognition, push the advertisements which the user is interested in to carry out accurate marketing, and enhance the customer experience.
Drawings
FIG. 1 is a flow diagram of a micro-expression recognition marketing push method, under an embodiment;
fig. 2 is a system diagram of a micro-expression recognition marketing push, under an embodiment.
Detailed Description
The invention is described in further detail below with reference to the figures and specific examples. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The invention discloses a micro-expression recognition marketing pushing method, which comprises the following steps:
judging the user attribute through face recognition, and playing and displaying first information related to a first user through a display screen if the user attribute is judged to be the first user; if not, identifying the interest of the user, and playing and displaying second information related to the identification result on the display screen according to the identification result.
The method comprises the steps of starting micro-expression recognition in the process of playing and displaying first information or second information, judging whether a user is interested in the currently displayed information or not through the micro-expression recognition and/or the position and the stop of user watching information, and playing new information to replace the first information or the second information if the judgment is negative.
The first information or the second information is displayed and broadcasted in a list form, and of course, may be displayed in other forms to facilitate browsing and viewing of the user.
The interest identification of the user is to judge the correlation degree between the user and the second information according to the age, the sex and the clothing of the user, and if the correlation degree is judged to accord with a set threshold value, the second information relevant to the identification result is played and displayed.
It should be noted that, in the present invention, the first user may be, for example, an old customer of the service unit, the second user is a new customer, and the first information or the second information is, respectively, corresponding advertisement information or recommendation information.
The invention can be used when service equipment such as banks and the like interact with customers, for example, when the service equipment is used in banks, as shown in figure 1, face recognition, portrait judgment and micro-expression judgment are carried out through a face camera; if the user is old, the equipment screen pushes financial service advertisements (first information) related to the previously transacted service of the user; if the user is a new user, the age, the gender and the clothes of the user are judged by combining face recognition and object recognition, and a related financial advertisement list (second information) is pushed; starting micro expression recognition, and judging the advertisement type interested by the user according to the eye sight direction and the retention time to play; in the process of playing the advertisement, whether the user is interested in the advertisement is judged by identifying the micro expression of the user, so that targeted advertisement playing is performed.
The invention also aims to provide a micro expression recognition marketing pushing system which comprises a main control system, a camera, a display screen, a face library, an information library, a micro expression recognition library and a portrait judgment library, wherein the camera, the display screen and the face library are connected with the main control system; the camera acquires a face image of a shooting area of the equipment, judges user attributes by accessing a face library to perform face recognition, and plays and displays first information related to a first user in an information library through a display screen if the user attributes are judged to be the first user; if not, the user is subjected to interest identification by accessing the portrait judging library, and second information related to the identification result in the information displaying library is played and displayed on the display screen according to the identification result.
The main control system is connected with the micro expression recognition library and used for starting micro expression recognition and accessing the micro expression recognition library in the process of playing and displaying the first information or the second information, judging whether a user is interested in the currently displayed information through the micro expression recognition and/or the position and the stay of the user watching information, and if not, playing new information to replace the first information or the second information.
The master control system is connected with the loudspeaker and the microphone, and can realize voice interaction with a user and play corresponding voice information.
The first information or the second information is displayed and broadcasted in a list form, and of course, may be displayed in other forms to facilitate browsing and viewing of the user.
The step of identifying the interest of the user by accessing the portrait judging library is to judge the correlation between the user and the second information according to the age, the sex and the clothing of the user, and if the correlation is judged to meet a set threshold, the second information related to the identification result is played and displayed.
It should be noted that, in the present invention, the first user may be, for example, an old customer of the service unit, the second user is a new customer, and the first information or the second information is, respectively, corresponding advertisement information or recommendation information.
The invention can be used when service equipment such as banks and the like interacts with customers, for example, when the service equipment is used in banks, as shown in figure 1, the face recognition is carried out by the user in front of the equipment, and if the service equipment is an old user, the screen of the equipment pushes financial service advertisements related to the business transacted by the user before; if the user is a new user, the age, the gender and the clothing of the user are judged by combining face recognition and object recognition, and a related financial advertisement list is pushed; starting micro expression recognition, and judging the advertisement type interested by the user according to the eye sight direction and the retention time to play; in the process of playing the advertisement, whether the user is interested in the advertisement is judged by identifying the micro expression of the user, so that targeted advertisement playing is performed.
When the method is applied to a bank type mechanism, the financial business introduction required by the user is provided in various kinds of advertisements in a targeted manner, accurate marketing can be performed, and the customer experience degree is enhanced.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (9)
1. A micro-expression recognition marketing pushing method is characterized by comprising the following steps:
judging the user attribute through face recognition, and playing and displaying first information related to a first user through a display screen if the user attribute is judged to be the first user; if not, identifying the interest of the user, and playing and displaying second information related to the identification result on the display screen according to the identification result.
2. The micro-expression recognition marketing pushing method of claim 1, wherein in the process of displaying the first information or the second information, micro-expression recognition is started, whether the currently displayed information is interesting to the user is judged through the micro-expression recognition and/or the user gazes at the position of the information and stays, and if not, new information is played to replace the first information or the second information.
3. The micro-expression recognition marketing pushing method of claim 1, wherein the first information or the second information is presented in a list.
4. The method for identifying marketing of micro-expression recognition according to claim 1, wherein the identification of interest of the user is performed by determining a correlation between the user and the second information according to the age, sex and clothing of the user, and displaying the second information related to the identification result if the correlation is determined to meet a set threshold.
5. A micro expression recognition marketing push system is characterized by comprising a main control system, a camera, a display screen, a face library, an information library, a micro expression recognition library and a portrait judgment library, wherein the camera, the display screen and the face library are connected with the main control system; the camera acquires a face image of a shooting area of the equipment, judges user attributes by accessing a face library to perform face recognition, and plays and displays first information related to a first user in an information library through a display screen if the user attributes are judged to be the first user; if not, the user is subjected to interest identification by accessing the portrait judging library, and second information related to the identification result in the information displaying library is played and displayed on the display screen according to the identification result.
6. The micro expression recognition marketing pushing system of claim 5, wherein the main control system is connected with the micro expression recognition library, and is configured to start micro expression recognition and access the micro expression recognition library in a process of playing and displaying the first information or the second information, determine whether a user is interested in currently displayed information through the micro expression recognition and/or when the user gazes at an information position and stays, and if not, play new information to replace the first information or the second information.
7. The micro expression recognition marketing pushing system of claim 5, wherein the main control system is connected with a speaker and a microphone.
8. The micro-expression recognition marketing pushing system of claim 5, wherein the first information or the second information is presented in a list.
9. The micro-expression recognition marketing pushing system of claim 5, wherein the identification of interest in the user by accessing the portrait decision library is performed by determining a correlation between the user and the second information according to the age, sex, and clothing of the user, and if the correlation is determined to meet a set threshold, the second information related to the recognition result is played and displayed.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201911329956.5A CN111160962A (en) | 2019-12-20 | 2019-12-20 | Micro-expression recognition marketing pushing method and system |
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| CN201911329956.5A CN111160962A (en) | 2019-12-20 | 2019-12-20 | Micro-expression recognition marketing pushing method and system |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111857008A (en) * | 2020-07-30 | 2020-10-30 | 中国工商银行股份有限公司 | Regulation and control method of regional environment parameters, control system, computer system and medium |
| CN113920564A (en) * | 2021-10-29 | 2022-01-11 | 中国平安财产保险股份有限公司 | Client mining method based on artificial intelligence and related equipment |
| CN114511336A (en) * | 2020-10-28 | 2022-05-17 | 中移(上海)信息通信科技有限公司 | Method, device and equipment for determining user label and storage medium |
| CN114927080A (en) * | 2022-05-20 | 2022-08-19 | 北京众合启创科技有限公司 | Intelligent advertisement machine capable of automatically counting people flow and analyzing advertisement effect in real time |
| CN117808536A (en) * | 2024-02-23 | 2024-04-02 | 蓝色火焰科技成都有限公司 | Interactive advertisement evaluation method, system and delivery terminal |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111857008A (en) * | 2020-07-30 | 2020-10-30 | 中国工商银行股份有限公司 | Regulation and control method of regional environment parameters, control system, computer system and medium |
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| CN117808536A (en) * | 2024-02-23 | 2024-04-02 | 蓝色火焰科技成都有限公司 | Interactive advertisement evaluation method, system and delivery terminal |
| CN117808536B (en) * | 2024-02-23 | 2024-05-14 | 蓝色火焰科技成都有限公司 | Interactive advertisement evaluation method, system and delivery terminal |
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