CN108171559A

CN108171559A - A kind of user gradation processing, target object method for pushing and equipment

Info

Publication number: CN108171559A
Application number: CN201611117905.2A
Authority: CN
Inventors: 曹宁
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2016-12-07
Filing date: 2016-12-07
Publication date: 2018-06-15
Anticipated expiration: 2036-12-07
Also published as: CN108171559B

Abstract

This application discloses a kind of processing of user gradation, target object method for pushing and equipment, including：Pass through the negotiation between first server and second server, the mapping relations being pre-configured between user gradation of the user in different server, and then the second user grade for being determined by first server according to the user behavior data that target user generates in first server and the first user gradation for being determined by second server according to the user behavior data that target user generates in second server, it can ensure to match between the first user gradation and second user grade by mapping relations, it is target user's push accurately commodity object information based on the first user gradation and second user grade to enable subsequently when pushing merchandise items for target user, effectively improve the accuracy of information push, promote user experience of the user to electric business platform.

Description

A kind of user gradation processing, target object method for pushing and equipment

Technical field

At internet information treatment technology and field of computer technology more particularly to a kind of user gradation Reason, target object method for pushing and equipment.

Background technology

With the development of Internet technology, it is (following to occur more and more e-commerce platforms in internet platform Abbreviation electric business platform).These electric business platforms can establish cooperative relationship with merchandise items provider so that merchandise items provider The merchandise items of offer can be published in electric business platform, and different commodity pair are obtained by electric business platform convenient for user in this way The merchandise items provided as provider.Once user needs to buy merchandise items, then user can pass through electric business platform and quotient Product object provider establishes buyer-seller relationship, and then acquires the merchandise items.

In practical applications, after user logs in electric business platform, electric business platform can be according to user in electric business platform The indexs such as consumer behavior, liveness, determine user right of the user in electric business platform.Here user right is appreciated that For user gradation, i.e. electric business platform is user setting according to historical user's behavioral data that user generates so that electric business platform Can extensive stock object be recommended for user according to the user gradation of user.

But the merchandise items provider of cooperative relationship is established with it, then electric business is put down due to also being included in electric business platform Platform is when being user's Recommendations object according to the user gradation of user, single user determined by electric business platform for user etc. There are the problem of merchandise items push inaccuracy for grade.

Invention content

In view of this, the embodiment of the present application provides a kind of user gradation processing, target object recommends method and apparatus, is used for Solve the problems, such as that it is inaccurate to be based on merchandise items push existing for user gradation for electric business platform in the prior art.

The embodiment of the present application provides a kind of user gradation processing method, including：

First server obtains the first user gradation of target user from the second server that cooperative relationship is established with it, The user that first user gradation is generated by the second server according to the target user in the second server Behavioral data determines；

The first server is right according to the mapping relations between the first pre-set user grade and the second pre-set user grade Mapping relations between first user gradation and second user grade of the target user are handled, and described second uses Family grade is true according to the user behavior data that the target user generates in the first server by the first server It is fixed；

Mapping relations between the first pre-set user grade and the second pre-set user grade are the first server Negotiate what is determined with the second server.

The order data that user sends is received, the user provides business service second is included as in the order data The identification information of server and the user identifier；

When not yet finding the first user gradation corresponding with the user identifier according to the user identifier, institute is determined The corresponding second user grade of user identifier is stated, first user gradation is the second server according to the target user The user behavior data generated in the second server determines that the second user grade is as first server according to The user behavior data that target user generates in the first server determines；

According to the mapping relations between the first pre-set user grade and the second pre-set user grade, determine to use with described second The corresponding first pre-set user grade of family grade；

According to the identification information of the second server, the first pre-set user grade is carried in the order data In be sent to the second server, the second server is made to be used according to described first included in the order data is default Family grade provides business service for the user.

The embodiment of the present application also provides a kind of user gradation processing equipment, including：

Acquiring unit obtains the first user gradation of target user from the second server that cooperative relationship is established with it, The user that first user gradation is generated by the second server according to the target user in the second server Behavioral data determines；

Processing unit, according to the mapping relations between the first pre-set user grade and the second pre-set user grade, to described Mapping relations between first user gradation and second user grade of target user are handled, described second user etc. Grade is determined by first server according to the user behavior data that the target user generates in the first server；

Receiving unit receives the order data that user sends, and the user is included as in the order data and provides business The identification information of the second server of service and the user identifier；

User gradation determination unit is not yet finding corresponding with the user identifier first according to the user identifier During user gradation, the corresponding second user grade of the user identifier is determined, first user gradation is the second service Device determines according to the user behavior data that the target user generates in the second server, the second user grade by First server is determined according to the user behavior data that the target user generates in the first server；And according to Mapping relations between one pre-set user grade and the second pre-set user grade determine corresponding with the second user grade the One pre-set user grade；

According to the identification information of the second server, the first pre-set user grade is carried in institute for transmitting element It states and the second server is sent in order data, make the second server according to being included in the order data First pre-set user grade provides business service for the user.

Above-mentioned at least one technical solution that the embodiment of the present application uses can reach following advantageous effect：

The embodiment of the present application is pre-configured with user in different clothes by the negotiation between first server and second server Be engaged in device in user gradation between mapping relations, and then for by first server according to target user in first server Second user grade that the user behavior data of generation determines and by second server according to target user in second server The first user gradation that the user behavior data of generation determines can ensure that the first user gradation and second is used by mapping relations Match between the grade of family so that subsequently can be based on the first user gradation and second when pushing merchandise items for target user User gradation pushes accurately commodity object information for target user, effectively improves the accuracy of information push, promotes user To the user experience of electric business platform.

The embodiment of the present application also provides a kind of target object method for pushing, including：

First server receives the target object inquiry request that target user sends, and is wrapped in the target object inquiry request The mark of user identifier and the target object containing the target user；

The first server is determining the first server publication with the mesh according to the mark of the target object Mark the first object object of the mark of object and the second target with the mark of the target object of second server publication Object；

The first server determines the target user in the described first clothes according to the user identifier of the target user First user gradation of the second user grade and the target user being engaged on device on the second server；

The first server according to first user gradation determine second target object attribute information and The attribute information of the first object object is determined according to the second user grade；

The first server is by the first object object, the attribute information of the first object object, described second The attribute information of target object and second target object is pushed to the target user.

The embodiment of the present application also provides a kind of target object pushing equipment, including：

Receiving unit receives the target object inquiry request that target user sends, is wrapped in the target object inquiry request The mark of user identifier and the target object containing the target user；

Determination unit is determining the first server publication with the target pair according to the mark of the target object The second target object with the mark of the target object of first object object and the second server publication of the mark of elephant； According to the user identifier of the target user, second user grade of the target user in the first server is determined, And first user gradation of the target user on the second server；According to determining first user gradation The attribute information of second target object and the attribute letter that the first object object is determined according to the second user grade Breath；

Push unit, by the first object object, the attribute information of the first object object, second target pair As and the attribute information of second target object be pushed to the target user.

The embodiment of the present application is in the target object inquiry request for receiving target user's transmission, by determining target user First user gradation and second user grade, and it is accurate based on the levels target users such as the first user gradation and second user push Ground commodity object information effectively improves the accuracy of information push, promotes user experience of the user to electric business platform.

Description of the drawings

Attached drawing described herein is used for providing further understanding of the present application, forms the part of the application, this Shen Illustrative embodiments and their description please do not form the improper restriction to the application for explaining the application.In the accompanying drawings：

Fig. 1 is a kind of flow diagram of user gradation processing method provided by the embodiments of the present application；

Fig. 2 is a kind of flow diagram of user gradation processing method provided by the embodiments of the present application；

Fig. 3 is a kind of flow diagram of user gradation processing method provided by the embodiments of the present application；

Fig. 4 is a kind of flow diagram of target object method for pushing provided by the embodiments of the present application；

Fig. 5 is a kind of flow diagram of target object method for pushing provided by the embodiments of the present application；

Fig. 6 is a kind of structure diagram of user gradation processing equipment provided by the embodiments of the present application；

Fig. 7 is a kind of structure diagram of user gradation processing equipment provided by the embodiments of the present application；

Fig. 8 is a kind of structure diagram of target object pushing equipment provided by the embodiments of the present application；

Fig. 9 is a kind of schematic diagram of a scenario of user gradation processing method provided by the embodiments of the present application.

Specific embodiment

In order to realize the purpose of the application, the embodiment of the present application provides a kind of user gradation processing, information recommendation method And equipment, by the negotiation between first server and second server, it is pre-configured with user of the user in different server Mapping relations between grade, and then user's row for being generated in first server according to target user by first server The second user grade determined for data and the user's row generated in second server according to target user by second server For the first user gradation that data determine, it can ensure phase between the first user gradation and second user grade by mapping relations Matching so that it is mesh that the first user gradation and second user grade subsequently can be based on when pushing merchandise items for target user User's push accurately commodity object information is marked, the accuracy of information push is effectively improved, promotes user to electric business platform User experience.

It should be noted that first server recorded in the embodiment of the present application can refer to provide electronic commerce affair The corresponding server of electric business platform of service, the first server can establish cooperative relationship with multiple second servers so that Second server can send merchandise items to be released to first server, and such first server can be by these commodity pair As issuing in the corresponding electric business platform of first server, in order to which user obtains by electric business platform the letter of these merchandise items Breath.

Recorded second server can refer under the lines of merchandise items used in solid shop/brick and mortar store in the embodiment of the present application Server, the commodity object information in solid shop/brick and mortar store under line can be passed through second service by solid shop/brick and mortar store administrator under the line of merchandise items Device is sent to first server so that the commodity object information under line in solid shop/brick and mortar store can issue electricity corresponding in first server In quotient's platform, contribute to effective popularization of the merchandise items under line in solid shop/brick and mortar store；Can also be that other provide electronic commerce affair The corresponding server of electric business platform of service, is not specifically limited in the embodiment of the present application.

In practical applications, in order to ensure merchandise items that user buys in third-party server (or solid shop/brick and mortar store under line) The preferential activity identical with the same merchandise items enjoyment bought on electric business platform, in the embodiment of the present application, can be pre- The cooperative relationship between first server and second server (it is to be understood that for third-party server) is first established, and is negotiated First pre-set user grade of the user on third-party server and second pre-set user grade of the user on electric business platform it Between mapping relations and first server and second server between user gradation synchronization rules, in this way in first server Between second server can user gradation of the real-time ensuring target user on third-party server on electric business platform User gradation synchronism, for it is follow-up be accurately that target user's Recommendations object lays the foundation.

The first recorded user gradation can be according to user of the user on third-party server in the embodiment of the present application Behavioral data determines, can also be determined according to user behavior under the line of user, is not specifically limited here；In the embodiment of the present application Recorded second user grade can be determined according to user behavior data of the user on electric business platform, also not done here specific It limits.

It should be noted that in " the first user gradation " and " second user grade " recorded in the embodiment of the present application " first " and " second " is only used for distinguishing user gradation of the user on different server without particular meaning.

Recorded user behavior data can be understood as the consumption that user generates on the server in the embodiment of the present application Data (such as：Data etc. that data that buying behavior generates, payment behavior generate), the access number that generates of user access server Performed on the server according to, user data that operation generates (such as：Click the data that collection generates) etc..

Technical scheme is clearly and completely retouched with reference to the application specific embodiment and corresponding attached drawing It states.Obviously, the described embodiments are only a part but not all of the embodiments of the present application.Based in the application Embodiment, those of ordinary skill in the art's all other embodiments obtained without making creative work, It shall fall in the protection scope of this application.

Below in conjunction with attached drawing, the technical solution that each embodiment of the application provides is described in detail.

Embodiment 1

A kind of Fig. 1 flow diagrams of user gradation processing method provided by the embodiments of the present application.The method can be as Shown in lower.

Step 101：First server obtains the first of target user from the second server that cooperative relationship is established with it User gradation.

First user gradation is produced according to the target user in the second server by the second server Raw user behavior data determines.

In the embodiment of the present application, first server can establish cooperative relationship with multiple second servers, also just mean The first user gradation of different target user can be obtained from multiple second servers by first server.

Specifically, first server receives the user gradation processing message that target user sends, the user gradation processing Mark comprising the corresponding merchandise items provider of second server and the user identifier of the target user in message；

The first server is according to the mark of the corresponding merchandise items provider of second server, to the second service Device sends user gradation and obtains message, and the user gradation obtains the user identifier for including the target user in message；

The first server receives the first user gradation for the target user that the second server returns.

Optionally, first server can send use to the different second servers of collaboration in real time or periodically Family grade obtains message, each user gradation obtains the user identifier for including target user in message.In this way, first server The first user gradation for the target user that different second servers returns can be received.

Here user identifier can refer to member's card number of target user or refer to the login second service of user The account information of device, is not specifically limited here.

Step 102：The first server is according to reflecting between the first pre-set user grade and the second pre-set user grade Relationship is penetrated, the mapping relations between first user gradation and second user grade of the target user are handled.

The second user grade is produced according to the target user in the first server by the first server Raw user behavior data determines.

In the embodiment of the present application, the cooperative relationship between first server and second server is pre-established, and by It holds consultation between one server and second server, predefines and be configured in first server the first default use of user User gradation between mapping relations and first server and second server between family grade and the second pre-set user grade Synchronization rules.

Assuming that second pre-set user grade of the arbitrary user in first server is F, first in second server Pre-set user grade is V, then is pre-configured with reflecting between the second pre-set user grade of user and the first pre-set user grade The relationship of penetrating can be as shown in table 1：

Table 1

Second pre-set user grade	First pre-set user grade
		F1	V1
F2	V2
		......	......
Fn	Vm

Wherein, F1 is corresponding with V1, and F2 is corresponding with V2 ..., Fn is corresponding with Vm.N and m is natural number, can be with value phase It together, can also value difference.User gradation value corresponding to F1~Fn can successively increase from low to high, can also be from high to low Successively decrease successively；User gradation value corresponding to V1~Vm can successively increase from low to high, can also successively decrease successively from high to low, Here concrete numerical value is not specifically limited.In general, user gradation is high in first server, corresponding in the second clothes User gradation is also high in business device.

In the embodiment of the present application, first server can establish cooperative relationship between multiple second servers, then For different second servers, the mapping relations as shown in table 1 established can also be different.

Specifically, the first server can determine that the first pre-set user grade is pre- with second in the following manner If the mapping relations between user gradation：

The first server receives the mapping relation information that at least one second server is sent, the mapping relations letter Mapping relations between the first pre-set user grade and the second pre-set user grade that are determined in breath comprising the second server With the identification information of the second server；

The first server is established and is stored between the identification information of the second server and the mapping relations Correspondence.

A mapping relations database can be safeguarded so in first server, is stored in the mapping relations database Correspondence between the identification information of the different second servers and the mapping relations, in this way, first server exists When needing to determine its user gradation in second server for target user, by inquiring the mapping relations database, you can It obtains determining rule.

In another embodiment of the application, established in the second server of cooperative relationship from it in first server After the first user gradation for obtaining target user, the method further includes：

Determine the identification information of the second server；

According to the identification information, the mapping relations corresponding with the identification information are searched from mapping relations database, Pair between the identification information of the different second servers and the mapping relations is stored in the mapping relations database It should be related to.

At this point, the mapping relations searched can be considered as the first pre-set user grade recorded in step 102 and second in advance If the mapping relations between user gradation.

Specifically, the first server searches the second user grade of the target user, and determines that described second uses The corresponding second pre-set user grade of family grade；

The first server is according to the mapping relations between the first pre-set user grade and the second pre-set user grade, really Fixed the first pre-set user grade corresponding with the second user grade；

The first server is according to determining the first pre-set user grade, to described the first of the target user Mapping relations between user gradation and the second user grade are handled.

Separately below from several different situations illustrate how to realize to first user gradation of the target user with Mapping relations between the second user grade are handled.

The first situation：The first user gradation got is sky.

Assuming that target user is not belonging to the member of second server, this means that target user in second server not There are user gradation, i.e. the first user gradation is sky.

In this case, first, first server determines the second user grade of the target user, i.e., using described The user identifier of target user is searched and the user identifier matched second from the user gradation database of first server User gradation, and determine the corresponding second pre-set user grade of the second user grade.

Secondly, the first server is closed according to the mapping between the first pre-set user grade and the second pre-set user grade System determines the first pre-set user grade corresponding with the second user grade.

Finally, due to target user is not belonging to the member of second server at this time, at this point, the first server is for institute Target user is stated, establish and stores the first pre-set user grade between the second user grade of the target user Mapping relations.

At this point, the method further includes：

The first pre-set user grade is sent to the second server by the first server, makes second clothes Business device stores the correspondence between the user information of the target user and the first pre-set user grade.

Specifically, the first server is generated according to the user identifier of the negotiation between the second server and is advised Then, the user identifier applied to the second server is determined for the target user；

The user identifier and the first pre-set user grade are sent to the second service by the first server Device makes the second server store the user information of the target user, the user identifier and first pre-set user Correspondence between grade.

It, at this time can be by first server according to described second since target user is not belonging to the member of second server The user identifier create-rule of negotiation between server determines user identifier for the target user, which can be with As member mark of the target user in second server, such target user generates user behavior number in second server According to when, member that first server generate for it can be utilized to identify and enjoyed privileges, promote the user experience of user.

It should be noted that user identifier can also be generated by second server here, concrete mode is not done specifically here It limits.

The second situation：The first user gradation got is not sky.

Since the first user gradation of target user is not sky, illustrate that target user belongs to the member of second server.

Third, the first server judge whether first user gradation is less than the first pre-set user grade, If being not less than, the 4th is performed；If being less than, the 5th is performed.

4th, the first server is determining first user gradation not less than the first pre-set user grade When, for the target user, establish and store first user gradation of the target user with the target user's Mapping relations between the second user grade.

5th, the first server determine first user gradation be less than the first pre-set user grade when, For the target user, establish and store the first pre-set user grade and the second user of the target user etc. Mapping relations between grade.

At this point, the method further includes：

The first server sends user gradation modification information, the user gradation change letter to the second server Comprising the first pre-set user grade in breath, make the second server using described in the first pre-set user grade update First user gradation of the target user in the second server.

With the variation that target user occurs in the user behavior data of electric business platform, lead to the second user of target user Grade changes, and the method further includes：

The first server is default according to first when the second user grade for determining the target user updates Mapping relations between user gradation and the second pre-set user grade determine the updated second user with the target user The corresponding first pre-set user grade of grade；

The first server obtains the first user gradation of the target user from the second server again, if The first default family grade is not less than first user gradation, then sending user gradation update to the second server disappears It ceases, the first pre-set user grade is included in the user gradation new information.

With the variation that user behavior data of the target user in second server occurs, lead to the first of target user User gradation changes, and the method further includes：

The first server receives the user gradation fresh information that the second server is sent, and the user gradation is more User identifier comprising the target user and updated first user gradation in new information；

The first server searches the second user grade and first of binding according to the user identifier of the target user Mapping relations between user gradation；

The first server is according to updated first user gradation, to the second user grade and first of binding Mapping relations between user gradation are handled.

Specifically, the first server determines corresponding first pre-set user of updated first user gradation etc. Grade；

The first server is looked into according to the mapping relations between the first pre-set user grade and the second pre-set user grade Look for the second pre-set user grade corresponding with the first pre-set user grade determined；

The first server is in second user grade of the second pre-set user grade for determining to find not less than binding When, the second user grade is updated using the second pre-set user grade, described second for establishing and storing lookup is default Mapping relations between user gradation and updated first user gradation.

Optionally, the method further includes：

The first server the second pre-set user grade for determining to find less than binding second user grade when, It establishes and stores the mapping relations between the second user grade of binding and updated first user gradation.

It is it should be noted that recorded in " first server " and " second server " recorded in the embodiment of the present application " first " and " second " without particular meaning, be used merely to distinguish different servers.

In the embodiment of the present application " first " recorded in recorded " the first user gradation " and " second user grade " " second " is used merely to distinguish user gradation value of the user on different server without particular meaning.

By technical solution provided by the embodiments of the present application, by the negotiation between first server and second server, The mapping relations being pre-configured between user gradation of the user in different server, so for by first server according to mesh Second user grade that the user behavior data that is generated in first server of mark user determines and by second server according to mesh The first user gradation that the user behavior data that mark user generates in second server determines, can be ensured by mapping relations Match between first user gradation and second user grade so that subsequently being capable of base when pushing merchandise items for target user Accurately commodity object information is pushed for target user in the first user gradation and second user grade, information is effectively improved and pushes away The accuracy sent promotes user experience of the user to electric business platform.

Embodiment 2

Based on same inventive concept, Fig. 2 is a kind of flow of user gradation processing method provided by the embodiments of the present application Schematic diagram.The method can be as follows.

Step 201：First server determines the second user grade of target user.

Step 202：First server obtains the first user gradation of the target user from second server.

Step 203：First server judges whether first user gradation is empty, if it is empty, then performs step 204； If not empty, then step 206 is performed.

Step 204：The first server is according to reflecting between the first pre-set user grade and the second pre-set user grade Relationship is penetrated, determines the corresponding first pre-set user grade of second user grade with the target user.

Step 205：The first server is established for the target user and stores the first pre-set user grade Mapping relations between the second user grade of the target user.

At this point, the first pre-set user grade is sent to the second server, store the second server Correspondence between the user information of the target user and the first pre-set user grade.

The first server is described according to the user identifier create-rule of the negotiation between the second server Target user determines the user identifier applied to the second server；

Step 206：Whether the first server judges first user gradation less than described first pre-set user etc. Grade, if being not less than, performs step 207；If being less than, step 208 is performed.

Step 207：The first server is determining first user gradation not less than described first pre-set user etc. During grade, for the target user, establish and store first user gradation of the target user and the target user The second user grade between mapping relations.

Step 208：The first server is determining first user gradation less than the first pre-set user grade When, for the target user, establish and store the first pre-set user grade and used with described the second of the target user Mapping relations between the grade of family.

Optionally, the first server sends user gradation modification information, the user etc. to the second server Comprising the first pre-set user grade in grade modification information, the second server is made to utilize the first pre-set user grade Update first user gradation of the target user in the second server.

Embodiment 3

Based on same inventive concept, Fig. 3 is a kind of flow of user gradation processing method provided by the embodiments of the present application Schematic diagram.The method can be as follows.The executive agent of the embodiment of the present application can be understood as server or clothes The corresponding client of business device, is not specifically limited here.

Step 301：The order data that user sends is received, the user is included as in the order data, business clothes is provided The identification information of the second server of business and the user identifier.

In the embodiment of the present application, the order data that user sends is received here, can refer to that user is carried by client Order data is handed over, which is sent to corresponding server by client, then the embodiment of the present application in this case Executive agent is server；It can also refer to user and order data submitted by client, then the application is real in this case The executive agent for applying example is client, i.e. client receives the order data that user sends.

Step 302：The first user gradation corresponding with the user identifier is found according to the user identifier, if searching It arrives, then performs step 306；Otherwise, step 303 is performed.

In the embodiment of the present application, can be, but not limited in the following manner according to the user identifier find with it is described Corresponding first user gradation of user identifier：

According to the identification information of the second server, it is determined as the second server that the user provides business service；

User gradation, which is sent, to the second server obtains request；

According to the response message that the second server is sent, first user corresponding with the user identifier etc. is determined Grade.

Specifically, it when including the first user gradation in the response message that the second server is sent, determines to find The first user gradation corresponding with the user identifier；

When the second server send response message in do not include the first user gradation when, determine not yet find with Corresponding first user gradation of the user identifier.

Step 303：The first user gradation corresponding with the user identifier is not yet being found according to the user identifier When, determine the corresponding second user grade of the user identifier.

First user gradation is produced for the second server according to the target user in the second server Raw user behavior data determines that the second user grade is by first server according to the target user in the described first clothes The user behavior data generated in business device determines.

Step 304：According to the mapping relations between the first pre-set user grade and the second pre-set user grade, determining and institute State the corresponding first pre-set user grade of second user grade.

It should be noted that determine that corresponding with the second user grade first is pre- recorded in the embodiment of the present application If mode recorded in the application other embodiment may be used in user gradation, other modes can also be used, here no longer It repeats one by one.

Step 305：According to the identification information of the second server, the first pre-set user grade is carried described The second server is sent in order data, makes the second server according to described included in the order data One pre-set user grade provides business service for the user.

Step 306：It, will when finding the first user gradation corresponding with the user identifier according to the user identifier First user gradation carrying is sent to the second server in the order data, make the second server according to First user gradation included in the order data provides business service for the user.

By scheme recorded in the embodiment of the present application, in the order data for receiving user's transmission, it may be determined that The user gradation that user is enjoyed in the server for providing business for it, so that server can provide the user with accurately Ground business service effectively promotes user experience of the user to business service.

Embodiment 4

Fig. 4 is the flow diagram that a kind of target object provided by the embodiments of the present application recommends method.The method can be with It is as follows.

Step 401：First server receives the target object inquiry request that target user sends, the target object inquiry User identifier comprising the target user and the mark of the target object in request.

Step 402：The first server determines the first server publication according to the mark of the target object Issued with the first object object and second server of the mark of the target object with the mark of the target object Second target object.

Step 403：The first server determines the target user in institute according to the user identifier of the target user State first user of second user grade and the target user on the second server in first server etc. Grade.

In the embodiment of the present application, in the second user grade for determining the target user, can be, but not limited to according to In the following manner determines：

First, the first server judges the target user described according to the user identifier of the target user User Status in first server.

Here User Status includes but not limited to login status, is not logged in state.

Secondly, if the User Status is login status, the first server is inquired on the line of the target user User gradation.

If the User Status is is not logged in state, the first server is using the user gradation of acquiescence as the mesh Mark user gradation on the line of user.

It should be noted that first server is pre-configured with the user gradation of acquiescence, for being in the use for the state of being not logged in Family can remind its login, if still in state is not logged in, using the user gradation of acquiescence as on the line of the target user User gradation.

In the embodiment of the present application, in the first user gradation for determining the target user, can be, but not limited to according to In the following manner determines：

The first situation：User is in login status in first server.

First, the first server searches whether that storing the target uses according to the user identifier of the target user First user gradation at family and the binding relationship of second user grade.

In the way of recorded in embodiment 1, user's mark of the target user is established in the first server Know, the mapping relations between the first user gradation and second user grade and storage, this mapping relations can be tying up here Determine relationship.

The binding relationship is obtained according to user gradation processing method recorded in embodiment 1, is no longer specifically retouched here It states.

Secondly, the first server is finding first user of binding etc. according to the user identifier of the target user Grade second user grade between mapping relations when, determine the first user corresponding with the second user grade inquired Grade, and using first user of determining first user gradation as the target user on the second server etc. Grade.

The first server is not yet finding first user of binding etc. according to the user identifier of the target user Grade second user grade between mapping relations when, according between the first pre-set user grade and the second pre-set user grade Mapping relations, determine the first pre-set user grade corresponding with the second user grade inquired, and will it is determining described in First user gradation of the first pre-set user grade as the target user on the second server.

The second situation：User is in first server and is not logged in state.

Secondly, the first server is finding first user of binding etc. according to the user identifier of the target user During mapping relations between grade and second user grade, corresponding first user gradation of user gradation with setting, and general are determined First user gradation of determining first user gradation as the target user on the second server.

The first server is not yet finding first user of binding etc. according to the user identifier of the target user Grade second user grade between mapping relations when, according between the first pre-set user grade and the second pre-set user grade Mapping relations determine the first pre-set user grade corresponding with the user gradation set, and determine described first are preset and is used First user gradation of the family grade as the target user on the second server.

Step 404：The first server determines the attribute of second target object according to first user gradation Information and the attribute information that the first object object is determined according to the second user grade.

In the embodiment of the present application, the first server is according to the first pre-set user grade, the second pre-set user grade And the mapping relations between the attribute information of object, it determines to use with the second user grade of the target user and/or first The attribute information of the target object that family grade matches.

It in the embodiment of the present application, can be with the first default use by the negotiation between first server and second server Mapping relations between the attribute information of family grade, the second pre-set user grade and object are as shown in table 2：

Table 2

First pre-set user grade	Second pre-set user grade	Object attribute information (such as：Price attribute)
			V1	F1	9 at a discount lattice
V2	F2	8 at a discount lattice
			V3	F3	7 at a discount lattice
V4	F4	6 at a discount lattice

Wherein, for the same merchandise items of second server publication, if the first user gradation of target user is V1, Price attribute in the attribute information of these merchandise items be original cost 9 at a discount lattice；For the same of second server publication Merchandise items, if the first user gradation of target user is V2, the price attribute in the attribute information of these merchandise items is former The 8 of valency convert into money lattice；For the same merchandise items of second server publication, if the first user gradation of target user is V3, Price attribute in the attribute information of these merchandise items be original cost 7 at a discount lattice；For the same of second server publication Merchandise items, if the first user gradation of target user is V4, the price attribute in the attribute information of these merchandise items is former The 6 of valency convert into money lattice.

For the same merchandise items of first server publication, if the second user grade of target user is F1, these Price attribute in the attribute information of merchandise items be original cost 9 at a discount lattice；For the same commodity of first server publication Object, if the second user grade of target user is F2, the price attribute in the attribute information of these merchandise items is the 8 of original cost Lattice at a discount；For the same merchandise items of first server publication, if the second user grade of target user is F3, these quotient Price attribute in the attribute information of product object be original cost 7 at a discount lattice；For the same commodity pair of first server publication As if the second user grade of target user is F4, the price attribute in the attribute information of these merchandise items is 6 foldings of original cost Price.

Due to the target object determined in step 404, some target objects are that first server is issued, some targets pair As if second server publication, then for the target object of first server publication, according to second user grade and object Attribute information between mapping relations, determine first server publication target object attribute information be and the target use The attribute information that the second user grade at family matches；

For the target object of second server publication, according to reflecting between the first user gradation and the attribute information of object Relationship is penetrated, the attribute information for determining the target object of second server publication is the first user gradation phase with the target user Matched attribute information.

Optionally, in the attribute information for determining target object, it can also carry out in the following way, need what is illustrated It is that goal object does not differentiate between what is issued by first server or issued by second server：

The first server is determining that there are the second user grades of the target user and tying up for the first user gradation When determining relationship, according to the mapping relations between the first pre-set user grade and the attribute information of object, determine to use with the target The attribute information of the target object that first user gradation at family matches；

The first server is determining that there is no the second user grades of the target user and the first user gradation During binding relationship, according to the mapping relations between the second pre-set user grade and the attribute information of object, determine and the target The attribute information of the target object that the second user grade of user matches.

Step 405：By the first object object, the attribute information of the first object object, second target pair As and the attribute information of second target object be pushed to the target user.

By technical solution provided by the embodiments of the present application, in the target object inquiry request for receiving target user's transmission When, by determining the second user grade and the first user gradation of target user, and based on second user grade and the first user Grade selects commodity object information for target user, effectively improves the specific aim and accuracy of recommendation.

Embodiment 5

Based on same inventive concept, Fig. 5 is that a kind of flow of information recommendation method provided by the embodiments of the present application is illustrated Figure.The method can be as follows.In the embodiment of the present application, based on same inventive concept, second server sends out it The attribute of the merchandise items of cloth is configured, i.e. first user gradation of the different user in second server is different, then pushes away The information for giving the merchandise items of the second server publication of user is also different.

Step 501：First server receives the target object inquiry request that target user sends.

User identifier comprising the target user and the mark of the target object in the target object inquiry request.

Step 502：The first server determines the mark with the target object according to the mark of the target object Associated target object.

Step 503：The first server judges the User Status of the target user according to the user identifier, if The User Status is login status, then performs step 504；If the User Status performs step to be not logged in state 509。

Step 504：The first server inquires to obtain the second user grade of the target user.

Step 505：The first server searches whether that the first of binding is used according to the user identifier of the target user Mapping relations between family grade and second user grade, if in the presence of step 506 is performed；Otherwise, step 508 is performed.

Step 506：If it is determined that there are the mapping relations between the first user gradation and second user grade, it is determined that with looking into Corresponding first user gradation of the second user grade ask, and using determining first user gradation as the mesh Mark first user gradation of the user on the second server.

Step 507：The first server according to the mapping relations between the first user gradation and visual target object, from It is matched that first user gradation determining with step 506/ or step 508 is filtered out in the determining target object of step 503 Target object, and the target object filtered out is pushed to the target user.

Wherein, the mapping relations between the first user gradation and visual target object can be as shown in table 3：

Table 3

Step 508：If it is determined that there is no the mapping relations between the first user gradation and second user grade, then according to Mapping relations between one pre-set user grade and the second pre-set user grade determine the second user grade with inquiring Corresponding first pre-set user grade, and using determining the first pre-set user grade as the target user described the The first user gradation on two servers, redirects execution 507.

Step 509：The first server using the user gradation of acquiescence as the second user grade of the target user, It redirects and performs step 505.

Embodiment 6

Based on same inventive concept, Fig. 6 is a kind of structure of user gradation processing equipment provided by the embodiments of the present application Schematic diagram.The user gradation processing equipment includes：Acquiring unit 61 and processing unit 62, wherein：

Acquiring unit 61 obtains first user of target user etc. from the second server that cooperative relationship is established with it Grade, the use that first user gradation is generated by the second server according to the target user in the second server Family behavioral data determines；

Processing unit 62, according to the mapping relations between the first pre-set user grade and the second pre-set user grade, to institute The mapping relations stated between first user gradation of target user and second user grade are handled, the second user Grade is determined by first server according to the user behavior data that the target user generates in the first server；

In another embodiment of the application, the processing unit 62 is default with second according to the first pre-set user grade Preset relation between user gradation handles first user gradation of the target user, including：

The second user grade of the target user is searched, and determines the corresponding second default use of the second user grade Family grade；

According to determining the first pre-set user grade, to first user gradation of the target user with it is described Mapping relations between second user grade are handled.

In another embodiment of the application, the processing unit 62 is according to determining described first pre-set user etc. Grade, the mapping relations between first user gradation and the second user grade to the target user are handled, Including：

When it is empty to determine first user gradation, for the target user, establishes and store described first and preset Mapping relations between user gradation and the second user grade of the target user.

In another embodiment of the application, the user gradation processing equipment further includes transmitting element 63, wherein：

The first pre-set user grade is sent to the second server, makes described second by the transmitting element 63 Correspondence between the user information of target user described in server storage and the first pre-set user grade.

In another embodiment of the application, the first pre-set user grade is sent to institute by the transmitting element 63 Second server is stated, including：

According to the user identifier create-rule of the negotiation between the second server, being determined for the target user should For the user identifier of the second server；

The user identifier and the first pre-set user grade are sent to the second server, make second clothes Corresponding pass between user information, the user identifier and the first pre-set user grade of the device storage target user of being engaged in System.

When determining that first user gradation is not less than the first pre-set user grade, for the target user, It establishes and stores between first user gradation of the target user and the second user grade of the target user Mapping relations.

The first server is when determining that first user gradation is less than the first pre-set user grade, for institute Target user is stated, establish and stores the first pre-set user grade between the second user grade of the target user Mapping relations.

In another embodiment of the application, the transmitting element 63 sends user gradation to the second server Modification information comprising the first pre-set user grade in the user gradation modification information, utilizes the second server The first pre-set user grade updates first user gradation of the target user in the second server.

In another embodiment of the application, the user gradation processing equipment further includes：Receiving unit 64 and update Unit 65, wherein：

The receiving unit 64 receives the user gradation fresh information that the second server is sent, the user gradation User identifier comprising the target user and updated first user gradation in fresh information；

The updating unit 65 according to the user identifier of the target user, searches the second user grade of binding and the Mapping relations between one user gradation；

According to updated first user gradation, between the second user grade and the first user gradation to binding Mapping relations are handled.

In another embodiment of the application, the updating unit 65 according to updated first user gradation, The mapping relations between second user grade and the first user gradation to binding are handled, including：

Determine the corresponding first pre-set user grade of updated first user gradation；

According to the mapping relations between the first pre-set user grade and the second pre-set user grade, search with it is determining described The corresponding second pre-set user grade of first pre-set user grade；

In second user grade of the second pre-set user grade for determining to find not less than binding, described second is utilized Pre-set user grade updates the second user grade, after establishing and storing the second pre-set user grade of lookup and update The first user gradation between mapping relations.

In another embodiment of the application, the processing unit 62, in second pre-set user for determining to find etc. When grade is less than the second user grade bound, establishes and store the second user grade of binding and updated first user Mapping relations between grade.

In another embodiment of the application, the acquiring unit 61 establishes the second server of cooperative relationship from it Middle the first user gradation for obtaining target user, including：

The user gradation processing message that target user sends is received, second service is included in the user gradation processing message The mark of the corresponding merchandise items provider of device and the user identifier of the target user；

According to the mark of the corresponding merchandise items provider of second server, user gradation is sent to the second server Message is obtained, the user gradation obtains the user identifier for including the target user in message；

Receive the first user gradation for the target user that the second server returns.

It should be noted that user gradation processing equipment provided by the embodiments of the present application can be realized by software mode, It can also be realized by hardware mode, be not specifically limited here.The user gradation processing equipment by first server with Negotiation between second server, the mapping relations being pre-configured between user gradation of the user in different server, and then For second user for being determined by first server according to the user behavior data that target user generates in first server etc. Grade and the first user for being determined according to the user behavior data that target user generates in second server by second server etc. Grade can ensure to match between the first user gradation and second user grade by mapping relations so that subsequently for target User can be based on the first user gradation and second user grade when pushing merchandise items and push accurately commodity for target user Object information effectively improves the accuracy of information push, promotes user experience of the user to electric business platform.

Embodiment 7

Based on same inventive concept, the embodiment of the present application provides a kind of structural representation of the grade processing equipment of user Figure.The user gradation processing equipment includes：Receiving unit 71, user gradation determination unit 72 and transmitting element 73, wherein：

Receiving unit 71 receives the order data that user sends, and the user is included as in the order data and provides industry The identification information of the second server of business service and the user identifier；

User gradation determination unit 72 is not yet finding corresponding with the user identifier according to the user identifier During one user gradation, the corresponding second user grade of the user identifier is determined, first user gradation is the described second clothes Business device determined according to the user behavior data that the target user generates in the second server, the second user grade It is determined by first server according to the user behavior data that the target user generates in the first server；And according to Mapping relations between first pre-set user grade and the second pre-set user grade determine corresponding with the second user grade First pre-set user grade；

According to the identification information of the second server, the first pre-set user grade is carried for transmitting element 73 The second server is sent in the order data, makes the second server according to the institute included in the order data It states the first pre-set user grade and provides business service for the user.

In another embodiment of the application, the transmitting element 73 is being found and institute according to the user identifier When stating corresponding first user gradation of user identifier, first user gradation carrying is sent to institute in the order data State second server, make the second server according to first user gradation included in the order data be the use Family provides business service.

In another embodiment of the application, the user gradation processing equipment further includes：Searching unit 74, wherein：

The searching unit 74 finds first user corresponding with the user identifier etc. according to the user identifier Grade, including：

User gradation, which is sent, to the second server obtains request；

In another embodiment of the application, the searching unit 74 is believed according to the response that the second server is sent Breath determines the first user gradation corresponding with the user identifier, including：

When including the first user gradation in the response message that the second server is sent, determine to find and the use Family identifies corresponding first user gradation；

It should be noted that target object recommendation apparatus recorded in the embodiment of the present application can pass through software mode reality It is existing, it can also be realized by hardware mode, do not limited here.User gradation processing equipment is in the order for receiving user's transmission During data, it may be determined that the user gradation that user is enjoyed in the server for providing business for it, so that server energy Accurately business service is enough provided the user with, effectively promotes user experience of the user to business service.

Embodiment 8

Based on same inventive concept, Fig. 8 is a kind of structure of target object recommendation apparatus provided by the embodiments of the present application Schematic diagram.Described information recommendation apparatus includes：Receiving unit 81, determination unit 82 and push unit 83, wherein：

Receiving unit 81 receives the target object inquiry request that target user sends, in the target object inquiry request The mark of user identifier comprising the target user and the target object；

Determination unit 82 is determining the first server publication with the target according to the mark of the target object The second target pair with the mark of the target object of first object object and the second server publication of the mark of object As；According to the user identifier of the target user, the second user of the target user in the first server etc. is determined The first user gradation of grade and the target user on the second server；It is determined according to first user gradation The attribute information of second target object and the attribute that the first object object is determined according to the second user grade Information；

Transmitting element 83, by the first object object, the attribute information of the first object object, second target The attribute information of object and second target object is pushed to the target user.

In another embodiment of the application, the determination unit 82 is according to the user identifier of the target user, really Fixed second user grade of the target user in the first server, including：

Determining the target user in the first server in not according to the user identifier of the target user During login status, using second user grade of the user gradation of setting as the target user in the first server.

The determination unit 82 determines the target user in the described second clothes according to the user identifier of the target user The first user gradation being engaged on device, including：

The first user gradation that binding is found according to the user identifier of the target user and second user grade it Between mapping relations when, determine corresponding first user gradation of user gradation with setting, and first user that will be determined First user gradation of the grade as the target user on the second server；

The first user gradation and second user of binding etc. are not yet being found according to the user identifier of the target user During mapping relations between grade, according to the mapping relations between the first pre-set user grade and the second pre-set user grade, determine The first pre-set user grade corresponding with the user gradation of setting, and using determining the first pre-set user grade as described in First user gradation of the target user on the second server.

It is stepped on determining that the target user is in the first server according to the user identifier of the target user During record state, second user grade of the target user in the first server is inquired.

The first user gradation that binding is found according to the user identifier of the target user and second user grade it Between mapping relations when, determine the first user gradation corresponding with the second user grade inquired, and by determine institute State first user gradation of first user gradation as the target user on the second server；

The first user gradation and second user of binding etc. are not yet being found according to the user identifier of the target user During mapping relations between grade, according to the mapping relations between the first pre-set user grade and the second pre-set user grade, determine The first pre-set user grade corresponding with the second user grade inquired, and by determining described first pre-set user etc. First user gradation of the grade as the target user on the second server.

It should be noted that target object recommendation apparatus recorded in the embodiment of the present application can pass through software mode reality It is existing, it can also be realized by hardware mode, do not limited here.Target object recommendation apparatus is receiving target user's transmission During target object inquiry request, by determining the first user gradation of target user and second user grade, and based on the first user The levels such as grade and second user target user pushes accurately commodity object information, effectively improves the accurate of information push Property, promote user experience of the user to electric business platform.

Embodiment 9

Based on same inventive concept, Fig. 9 is a kind of scene of user gradation processing method provided by the embodiments of the present application Schematic diagram.

It can be seen in figure 9 that first server can with multiple second servers (such as：Second server 1, second Server 2, second server 3, second server 4, second server 5 and second server 6) between establish data interchange, In the embodiment of the present application, the mapping relations of user gradation are determined between first server and multiple second servers through consultation, In this way, if first server is in the order data for receiving user's transmission, it may be determined that provides the of business service to the user Two servers, and further determine that user gradation of the user on second server, in order to which second server is receiving During order data, corresponding business service directly is provided for the user according to the user gradation included in order data, is effectively carried The treatment effeciency of order data is risen, can also be ensured in the case where second server does not determine user gradation for the user, So that the user enjoys corresponding user gradation treatment on second server, it is effectively improved user and provides industry to second server The user experience of business service.

It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the present invention Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the present invention The computer program production that usable storage medium is implemented on (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) The form of product.

The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.

These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or The function of being specified in multiple boxes.

These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in a box or multiple boxes.

In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net Network interface and memory.

Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/or The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium Example.

Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, CD-ROM read-only memory (CD-ROM), Digital versatile disc (DVD) or other optical storages, magnetic tape cassette, the storage of tape magnetic rigid disk or other magnetic storage apparatus Or any other non-transmission medium, available for storing the information that can be accessed by a computing device.It defines, calculates according to herein Machine readable medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.

It should also be noted that, term " comprising ", "comprising" or its any other variant are intended to nonexcludability Comprising so that process, method, commodity or equipment including a series of elements are not only including those elements, but also wrap Include other elements that are not explicitly listed or further include for this process, method, commodity or equipment it is intrinsic will Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that wanted including described Also there are other identical elements in the process of element, method, commodity or equipment.

The foregoing is merely embodiments herein, are not limited to the application.For those skilled in the art For, the application can have various modifications and variations.All any modifications made within spirit herein and principle are equal Replace, improve etc., it should be included within the scope of claims hereof.

Claims

1. a kind of user gradation processing method, which is characterized in that including：

First server obtains the first user gradation of target user from the second server that cooperative relationship is established with it, described The user behavior that first user gradation is generated by the second server according to the target user in the second server Data determine；

The first server is according to the mapping relations between the first pre-set user grade and the second pre-set user grade, to described Mapping relations between first user gradation and second user grade of target user are handled, described second user etc. Grade is determined by the first server according to the user behavior data that the target user generates in the first server；

Mapping relations between the first pre-set user grade and the second pre-set user grade are the first server and institute It states second server and negotiates what is determined.

2. user gradation processing method as described in claim 1, which is characterized in that determine that described first is pre- in the following manner If the mapping relations between user gradation and the second pre-set user grade：

The mapping relation information that at least one second server is sent is received, the described second clothes are included in the mapping relation information Mapping relations and the second server between business device the first pre-set user grade and the second pre-set user grade that determine Identification information；

It establishes and stores the correspondence between the identification information of the second server and the mapping relations.

3. user gradation processing method as claimed in claim 2, which is characterized in that establish cooperation from it in first server After the first user gradation that target user is obtained in the second server of relationship, the method further includes：

Determine the identification information of the second server；

According to the identification information, the mapping relations corresponding with the identification information are searched from mapping relations database, it is described The corresponding pass between the identification information of the different second servers and the mapping relations is stored in mapping relations database System.

4. the user gradation processing method as described in claim 1 or 3, which is characterized in that the first server is according to first Preset relation between pre-set user grade and the second pre-set user grade, to first user gradation of the target user It is handled, including：

The first server searches the second user grade of the target user, and determines that the second user grade is corresponding Second pre-set user grade；

The first server according to the mapping relations between the first pre-set user grade and the second pre-set user grade, determine with The corresponding first pre-set user grade of the second user grade；

The first server is according to determining the first pre-set user grade, to first user of the target user Mapping relations between grade and the second user grade are handled.

5. user gradation processing method as claimed in claim 4, which is characterized in that the first server is according to determining institute The first pre-set user grade is stated, reflecting between first user gradation and the second user grade to the target user The relationship of penetrating is handled, including：

The first server, for the target user, is established when it is empty to determine first user gradation and stores institute State the mapping relations between the first pre-set user grade and the second user grade of the target user.

6. user gradation processing method as claimed in claim 5, which is characterized in that the method further includes：

The first pre-set user grade is sent to the second server by the first server, makes the second server Store the correspondence between the user information of the target user and the first pre-set user grade.

7. user gradation processing method as claimed in claim 6, which is characterized in that the first server is pre- by described first If user gradation is sent to the second server, including：

The first server is the target according to the user identifier create-rule of the negotiation between the second server User determines the user identifier applied to the second server；

The user identifier and the first pre-set user grade are sent to the second server by the first server, are made The second server store the user information of the target user, the user identifier and the first pre-set user grade it Between correspondence.

8. user gradation processing method as claimed in claim 4, which is characterized in that the first server is according to determining institute The first pre-set user grade is stated, reflecting between first user gradation and the second user grade to the target user The relationship of penetrating is handled, including：

The first server is when determining that first user gradation is not less than the first pre-set user grade, for described Target user establishes and stores first user gradation of the target user and the second user of the target user Mapping relations between grade.

9. user gradation processing method as claimed in claim 4, which is characterized in that the first server is according to determining institute The first pre-set user grade is stated, reflecting between first user gradation and the second user grade to the target user The relationship of penetrating is handled, including：

The first server is when determining that first user gradation is less than the first pre-set user grade, for the mesh User is marked, is established and the reflecting between the second user grade of the target user that store the first pre-set user grade Penetrate relationship.

10. user gradation processing method as claimed in claim 9, which is characterized in that the method further includes：

The first server sends user gradation modification information to the second server, in the user gradation modification information Comprising the first pre-set user grade, the second server is made to update the target using the first pre-set user grade First user gradation of the user in the second server.

11. user gradation processing method as described in claim 1, which is characterized in that the method further includes：

The first server receives the user gradation fresh information that the second server is sent, the user gradation update letter User identifier comprising the target user and updated first user gradation in breath；

The first server is according to the user identifier of the target user, second user grade and the first user for searching binding Mapping relations between grade；

The first server is according to updated first user gradation, to second user grade and the first user of binding Mapping relations between grade are handled.

12. user gradation processing method as claimed in claim 11, which is characterized in that after the first server is according to update First user gradation, the mapping relations between second user grade and the first user gradation to binding handle, Including：

The first server determines the corresponding first pre-set user grade of updated first user gradation；

The first server according to the mapping relations between the first pre-set user grade and the second pre-set user grade, search with The determining corresponding second pre-set user grade of the first pre-set user grade；

The first server is in second user grade of the second pre-set user grade for determining to find not less than binding, profit The second user grade, described second pre-set user established and store lookup etc. are updated with the second pre-set user grade Mapping relations between grade and updated first user gradation.

13. user gradation processing method as claimed in claim 12, which is characterized in that the method further includes：

The first server is established in second user grade of the second pre-set user grade for determining to find less than binding And store the mapping relations between the second user grade of binding and updated first user gradation.

14. user gradation processing method as described in claim 1, which is characterized in that first server establishes cooperation from it The first user gradation of target user is obtained in the second server of relationship, including：

First server receives the user gradation processing message that target user sends, comprising the in user gradation processing message The mark of the corresponding merchandise items provider of two servers and the user identifier of the target user；

The first server is sent out according to the mark of the corresponding merchandise items provider of second server to the second server User gradation is sent to obtain message, the user gradation obtains the user identifier for including the target user in message；

15. a kind of user gradation processing method, which is characterized in that including：

The order data that user sends is received, the second service that the user provides business service is included as in the order data The identification information of device and the user identifier；

When not yet finding the first user gradation corresponding with the user identifier according to the user identifier, the use is determined Family identifies corresponding second user grade, and first user gradation is for the second server according to the target user in institute It states the user behavior data generated in second server to determine, the second user grade is by first server according to the target The user behavior data that user generates in the first server determines；

According to the mapping relations between the first pre-set user grade and the second pre-set user grade, the determining and second user etc. The corresponding first pre-set user grade of grade；

According to the identification information of the second server, the first pre-set user grade is carried and is sent out in the order data The second server is given, makes the second server according to described first pre-set user included in the order data etc. Grade provides business service for the user.

16. user gradation processing method as claimed in claim 15, which is characterized in that the method further includes：

When finding the first user gradation corresponding with the user identifier according to the user identifier, by first user Grade carrying is sent to the second server in the order data, makes the second server according to the order data In first user gradation that includes provide business service for the user.

17. the user gradation processing method as described in claim 15 or 16, which is characterized in that searched according to the user identifier To the first user gradation corresponding with the user identifier, including：

User gradation, which is sent, to the second server obtains request；

According to the response message that the second server is sent, the first user gradation corresponding with the user identifier is determined.

18. user gradation processing method as claimed in claim 17, which is characterized in that sent according to the second server Response message determines the first user gradation corresponding with the user identifier, including：

When including the first user gradation in the response message that the second server is sent, determine to find and be marked with the user Know corresponding first user gradation；

When the second server send response message in do not include the first user gradation when, determine not yet find with it is described Corresponding first user gradation of user identifier.

19. a kind of target object method for pushing, which is characterized in that including：

First server receives the target object inquiry request that target user sends, and institute is included in the target object inquiry request State the user identifier of target user and the mark of the target object；

The first server is determining the first server publication with the target pair according to the mark of the target object The second target object with the mark of the target object of first object object and the second server publication of the mark of elephant；

The first server determines the target user in the first server according to the user identifier of the target user On the first user gradation on the second server of second user grade and the target user；

The first server according to first user gradation determine second target object attribute information and according to The second user grade determines the attribute information of the first object object；

The first server is by the first object object, the attribute information of the first object object, second target The attribute information of object and second target object is pushed to the target user.

20. target object method for pushing as claimed in claim 19, which is characterized in that the first server is according to the mesh The user identifier of user is marked, determines second user grade of the target user in the first server, including：

The first server is determining the target user in the first service according to the user identifier of the target user In device in be not logged in state when, using the user gradation of setting as the target user in the first server second User gradation；

The first server determines the target user in the second server according to the user identifier of the target user On the first user gradation, including：

The first server is in the first user gradation and second that binding is found according to the user identifier of the target user During mapping relations between user gradation, the first user gradation corresponding with the user gradation of setting, and the institute that will be determined are determined State first user gradation of first user gradation as the target user on the second server；

The first server the first user gradation that binding is not yet found according to the user identifier of the target user with During mapping relations between second user grade, according to the mapping between the first pre-set user grade and the second pre-set user grade Relationship, determines the corresponding first pre-set user grade of user gradation with setting, and by described first pre-set user determined etc. First user gradation of the grade as the target user on the second server.

21. target object method for pushing as claimed in claim 19, which is characterized in that the first server is according to the mesh The user identifier of user is marked, determines second user grade of the target user in the first server, including：

The first server is determining the target user in the first service according to the user identifier of the target user When login status is in device, second user grade of the target user in the first server is inquired；

The first server is in the first user gradation and second that binding is found according to the user identifier of the target user During mapping relations between user gradation, the first user gradation corresponding with the second user grade inquired is determined, and Using first user gradation of determining first user gradation as the target user on the second server；

The first server the first user gradation that binding is not yet found according to the user identifier of the target user with During mapping relations between second user grade, according to the mapping between the first pre-set user grade and the second pre-set user grade Relationship determines the first pre-set user grade corresponding with the second user grade inquired, and described first will determined First user gradation of the pre-set user grade as the target user on the second server.

22. a kind of user gradation processing equipment, which is characterized in that including：

Acquiring unit obtains the first user gradation of target user from the second server that cooperative relationship is established with it, described The user behavior that first user gradation is generated by the second server according to the target user in the second server Data determine；

Processing unit, according to the mapping relations between the first pre-set user grade and the second pre-set user grade, to the target Mapping relations between first user gradation and second user grade of user are handled, the second user grade by First server is determined according to the user behavior data that the target user generates in the first server；

23. a kind of user gradation processing equipment, which is characterized in that including：

Receiving unit receives the order data that user sends, and the user is included as in the order data and provides business service Second server identification information and the user identifier；

User gradation determination unit is not yet finding the first user corresponding with the user identifier according to the user identifier During grade, the corresponding second user grade of the user identifier is determined, first user gradation is the second server root The user behavior data generated in the second server according to the target user determines that the second user grade is by first Server is determined according to the user behavior data that the target user generates in the first server；It is and pre- according to first If the mapping relations between user gradation and the second pre-set user grade, determine that corresponding with the second user grade first is pre- If user gradation；

Transmitting element according to the identification information of the second server, the first pre-set user grade is carried and is ordered described The second server is sent in forms data, makes the second server according to described first included in the order data Pre-set user grade provides business service for the user.

24. a kind of target object pushing equipment, which is characterized in that including：

Receiving unit receives the target object inquiry request that target user sends, institute is included in the target object inquiry request State the user identifier of target user and the mark of the target object；

Determination unit, according to the mark of the target object, determine the first server publication with the target object The second target object with the mark of the target object of first object object and the second server publication of mark；According to The user identifier of the target user, determine second user grade of the target user in the first server and First user gradation of the target user on the second server；Described second is determined according to first user gradation The attribute information of target object and the attribute information that the first object object is determined according to the second user grade；

Push unit, by the first object object, the attribute information of the first object object, second target object with And the attribute information of second target object is pushed to the target user.