CN108153814B - Information pushing method and device - Google Patents

Information pushing method and device Download PDF

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CN108153814B
CN108153814B CN201711215940.2A CN201711215940A CN108153814B CN 108153814 B CN108153814 B CN 108153814B CN 201711215940 A CN201711215940 A CN 201711215940A CN 108153814 B CN108153814 B CN 108153814B
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hotel
information
page
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access information
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CN108153814A (en
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魏茹艺
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Beijing Qunar Software Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • G06Q50/12Hotels or restaurants

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  • Business, Economics & Management (AREA)
  • Tourism & Hospitality (AREA)
  • Databases & Information Systems (AREA)
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  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses an information pushing method and device. Wherein, the method comprises the following steps: acquiring access information of an object access target page, wherein the access information comprises: travel destination and/or travel time; in the process of accessing a target page by an object, detecting whether the object accesses a preset page within preset time, wherein the preset page is an information page of a hotel; and if the object is detected not to access the preset page within the preset time, pushing hotel information corresponding to the access information to the object. The invention solves the technical problem that the preset quantity of the hotel is difficult to increase in the prior art.

Description

Information pushing method and device
Technical Field
The invention relates to the field of information processing, in particular to an information pushing method and device.
Background
With the continuous development of economy, travel becomes more and more choices of people during holidays, international travel also gradually becomes a new trend of people, and the international travel is characterized in that people usually go on vacation, have less knowledge of destinations, and need to browse relevant information such as strategies.
Fig. 1 is a flow chart of a user reserving a hotel in the prior art, and referring to fig. 1, the user usually browses a scenic spot and a flight ticket after determining international travel, and browses/reserves the hotel after determining a specific journey according to the scenic spot and the flight ticket. When the user reserves the hotel in such a way, the user is required to inquire hotel information by himself, much time is wasted, and the preset amount of the hotel is difficult to increase.
Aiming at the problem that the preset quantity of the hotel in the prior art is difficult to increase, no effective solution is provided at present.
Disclosure of Invention
The embodiment of the invention provides an information pushing method and device, and aims to at least solve the technical problem that the preset quantity of a hotel in the prior art is difficult to improve.
According to an aspect of the embodiments of the present invention, there is provided an information pushing method, including: acquiring access information of an object access target page, wherein the access information comprises: travel destination and/or travel time; in the process of accessing a target page by an object, detecting whether the object accesses a preset page within preset time, wherein the preset page is an information page of a hotel; and if the object is detected not to access the preset page within the preset time, pushing hotel information corresponding to the access information to the object.
Further, detecting whether the travel destination belongs to a preset destination or not; under the condition that the travel destination belongs to a preset destination, hotel information corresponding to the access information is pushed to the object; and in the case that the travel destination does not belong to the preset destination, prohibiting the hotel information from being pushed to the object.
Further, searching a corresponding target hotel according to the access information; generating a push message according to the link of the access page of the target hotel; and pushing the push message to the object.
Further, under the condition that the access information comprises a travel destination and travel time, searching a hotel meeting the access information, wherein the hotel meeting the access information is a hotel at the travel destination and having reception capacity on the same day as the arrival time, and the arrival time is determined according to the travel time; and determining the hotel meeting the access information as a target hotel.
Further, under the condition that the access information comprises a trip destination, searching a hotel meeting the access information, wherein the hotel meeting the access information is a hotel which is at the trip destination and has reception capacity on the same day as the arrival time, and the arrival time is determined according to the current time; and determining the hotel meeting the access information as a target hotel.
Further, detecting a login state of the object to login a target application program, wherein the target application program is used for providing a target page; if the login status of the object is online, a push message is pushed to the object by the application.
Further, if the login state of the object is offline, acquiring any communication mode of the object; and pushing the push message to the object through any communication mode of the object.
According to another aspect of the embodiments of the present invention, there is also provided an information pushing apparatus, including: the acquisition module is used for acquiring access information of an object access target page, wherein the access information comprises: travel destination and/or travel time; the access module is used for detecting whether the object accesses a preset page within preset time in the process that the object accesses the target page, wherein the preset page is an information page of any hotel; and the pushing module is used for pushing hotel information corresponding to the access information to the object if the object is detected not to access the preset page within the preset time.
According to another aspect of the embodiments of the present invention, there is also provided a storage medium, where the storage medium includes a stored program, and where the program is executed to control an apparatus where the storage medium is located to perform the information push method according to any one of claims 1 to 7.
According to another aspect of the embodiments of the present invention, there is further provided a processor, where the processor is configured to execute a program, where the program executes the information pushing method according to any one of claims 1 to 7.
In the embodiment of the invention, the access information of the object access target page is obtained, whether the object accesses the preset page or not is detected within the preset time, the object does not access the preset page within the preset time, and the hotel information corresponding to the access information is pushed to the object. According to the scheme, the corresponding hotel information is recommended to the user by detecting the access information of the user, and the technical problem that the preset amount of the hotel is difficult to improve in the prior art is solved, so that the hit rate of the recommended hotel information is improved, and the booking volume of the hotel is further improved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
FIG. 1 is a flow diagram of a typical prior art user booking a hotel;
FIG. 2 is a flow chart of an information push method according to an embodiment of the invention;
FIG. 3a is a schematic illustration of a travel APP home page;
FIG. 3b is a schematic illustration of a travel APP travel strategy;
FIG. 3c is a schematic illustration of a travel APP ticket query;
FIG. 4 is a schematic diagram of a hotel information page;
figure 5 is a schematic diagram of an alternative hotel information push, according to an embodiment of the present invention; and
fig. 6 is a schematic diagram of an information pushing apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Example 1
According to an embodiment of the present invention, there is provided an information pushing method, it should be noted that the steps shown in the flowchart of the drawings may be executed in a computer system such as a set of computer executable instructions, and although a logical order is shown in the flowchart, in some cases, the steps shown or described may be executed in an order different from that of the present invention.
Fig. 2 is a flowchart of an information pushing method according to an embodiment of the present invention, as shown in fig. 2, the method includes the following steps:
step S21, obtaining access information of the object access target page, where the access information includes: travel destination and/or travel time.
Specifically, the object is a user, the target page may book an access page related to travel information, such as an air ticket, a travel strategy, a scenic spot introduction, and the like, and the access page may be an access page provided by an application for the mobile intelligent terminal or an access page provided by a browser.
In an optional embodiment, the user uses the travel APP to check a ticket flying to mange from beijing for 10 months and 13 days, and the back-end server obtains that the destination of the user's trip is mange and the trip time is 10 months and 13 days.
Taking a target page provided by an application program as an example, fig. 3a, fig. 3b and fig. 3c are schematic diagrams of a target page, fig. 3a is a schematic diagram of a travel APP home page, fig. 3b is a schematic diagram of a travel strategy, and fig. 3c is a schematic diagram of a ticket query.
Step S23, in the process of accessing the target page by the object, detecting whether the object accesses a preset page within a preset time, where the preset page is an information page of the hotel.
Specifically, the preset page may include an information page of any restaurant, or an information page of a designated hotel. The information page may be used to show the price, type, rating, etc. of the hotel.
And step S25, detecting that the object does not access the preset page within the preset time, and pushing hotel information corresponding to the access information to the object.
In an optional embodiment, the preset page is an information page of the hotel, the preset time may be 30 minutes, and if the user still views an air ticket flying from beijing to mangrove in 13 days of 10 months, and it is detected that the user does not access the preset page within 30 minutes, hotel information corresponding to the access information is provided to the user.
In yet another optional embodiment, the preset page is an information page of a specified hotel, the preset time may be 30 minutes, and still taking the example that the user views a ticket flying from beijing to mangrove for 10 months and 13 days, it is detected that the user accesses the information page of the hotel within 30 minutes, but the accessed information page of the hotel is not the information page of the specified hotel, that is, the preset page is not accessed, and then hotel information corresponding to the access information is pushed to the user.
It should be noted here that before a user goes out, especially before a trip, the user usually first checks a trip strategy, knows scenic spots, or knows trip costs such as air tickets, and orders a hotel, which is usually a later behavior.
As can be seen from the above, in the embodiment of the present application, the access information of the object to access the target page is obtained, whether the object accesses the preset page or not is detected within the preset time, and if it is detected that the object does not access the preset page within the preset time, the hotel information corresponding to the access information is pushed to the object. According to the scheme, the corresponding hotel information is recommended to the user by detecting the access information of the user, and the technical problem that the preset amount of the hotel is difficult to improve in the prior art is solved, so that the hit rate of the recommended hotel information is improved, and the booking volume of the hotel is further improved.
Optionally, according to the above embodiment of the present application, before pushing the hotel information corresponding to the access information to the object, the method further includes:
in step S27, it is detected whether the travel destination belongs to a preset destination.
Specifically, the preset destination may be abroad.
And step S29, when the travel destination belongs to the preset destination, pushing hotel information corresponding to the access information to the object is carried out.
And step S211, in the case that the travel destination does not belong to the preset destination, prohibiting the hotel information from being pushed to the object.
Since international travel is different from domestic travel in that the user usually travels for vacation and usually does not know the local situation, browsing behavior about the local scenic spots and budget is started in advance. For example, compare the city of the country to go: browsing destination scenic spots and strategies; knowing the cost of the location to go: browse/book airline tickets. Therefore, the hotel information pushed to the users on international trips has higher hit rate.
Optionally, according to the above embodiment of the present application, the pushing of the hotel information corresponding to the access information to the object includes:
and step S251, searching a corresponding target hotel according to the access information.
Specifically, there may be one or more target hotels, and in the case of multiple target hotels, the target hotels may be presented to the user in the manner shown in fig. 4.
And step S253, generating a push message according to the link of the access page of the target hotel.
Specifically, the access page of the target hotel may be a display page of a plurality of target hotels, or an information page of one target hotel.
Step S255, push the push message to the object.
In the above steps, the push message may be sent to the object by an application program or a short message.
Optionally, according to the above embodiment of the present application, finding a corresponding target hotel according to the access information includes:
step S2511, under the condition that the access information includes the trip destination and the trip time, finding the hotel meeting the access information, wherein the hotel meeting the access information is the hotel at the trip destination and having the reception capability on the same day as the arrival time, and the arrival time is determined according to the trip time.
Specifically, the hotel with reception capability is an available room, and can receive guests.
Step S2513, the hotel meeting the access information is determined to be the target hotel.
In an alternative embodiment, taking the travel destination as a valley and the travel time as 10 months and 13 days as an example, the arrival time is determined to be 10 months and 13 days according to the travel time, and all hotels having reception capacity in 10 months and 13 days in the hotel of the valley can be target hotels.
Optionally, according to the above embodiment of the present application, searching for corresponding target hotel information according to the access information includes:
step S2515, in a case that the access information includes the trip destination, searching for a hotel meeting the access information, where the hotel meeting the access information is a hotel at the trip destination and having a reception capability on the same day as the arrival time, and the arrival time is determined according to the current time.
Step S2517, the hotel meeting the access information is determined to be the target hotel.
In yet another alternative embodiment, in the case that the travel time is not acquired, the arrival time cannot be determined, the time after 10 days from the current date may be used as the arrival time, and in the case that the travel destination is a valley, the hotel with reception capability in the valley after ten days may be determined to be the target hotel.
Optionally, according to the foregoing embodiment of the present application, pushing a push message to an object includes:
step S251, detects a login status of the object login target application, where the target application is used to provide a target page.
In step S253, if the login status of the object is online, a push message is pushed to the object by the application.
In an alternative embodiment, taking the example that the user browses the target page provided by the travel APP, if the user still accesses the travel APP, that is, the user is still active in the APP, the user may push the push message using the travel APP, and the user may enter the page recommended by the hotel as shown in fig. 4 by clicking the push message.
Optionally, according to the above embodiment of the present application, after detecting whether the object is online, the method further includes:
in step S255, if the login status of the object is offline, an arbitrary communication method of the object is acquired.
Step S257, the push message is pushed to the object by any communication method of the object.
In another optional embodiment, taking the example that the user browses the target page provided by the travel APP, if the user has exited the travel APP, that is, the user is not active in the APP, a push message may be sent to the user through a communication method used by the user during registration in the travel APP, for example: mail box, short message, etc., the content in the mail or short message may be: "do you want to go to XX (travel destination)? And clicking to view http:// xxxxxxx (a link of an access page of a target hotel)', clicking a link in an email or a short message by a user, so that the user can jump to a recommendation page of the corresponding target hotel, and browsing, ordering and other operations can be performed by the user in the page.
Fig. 5 is a schematic diagram of an optional hotel information push according to an embodiment of the present invention, and as shown in fig. 5, after determining international travel, a user first browses a scenic spot strategy and browses/reserves tickets, and from these access behaviors, a travel destination and a travel time of the user can be determined, and if it is detected that the user does not browse an international hotel page within 30 minutes later, a hotel matched with the travel destination and the travel time of the user is pushed to the user by a short message or APP push.
Example 2
According to an embodiment of the present invention, an embodiment of an information pushing apparatus is provided, and fig. 6 is a schematic diagram of an information pushing apparatus according to an embodiment of the present invention, as shown in fig. 6, the apparatus includes:
an obtaining module 60, configured to obtain access information of an object accessing a target page, where the access information includes: travel destination and/or travel time.
The access module 62 is configured to detect whether the object accesses a preset page within a preset time in a process that the object accesses the target page, where the preset page is an information page of any hotel.
And a pushing module 64, configured to push hotel information corresponding to the access information to the object if it is detected that the object does not access the preset page within the preset time.
Example 3
According to an embodiment of the present invention, there is provided a storage medium including a stored program, wherein,
and controlling the equipment of the storage medium to execute the information pushing method in the embodiment 1 when the program runs.
Example 4
According to an embodiment of the present invention, there is provided a processor, wherein the processor is configured to execute
Program, wherein the program executes the information push method according to embodiment 1 when running.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units may be a logical division, and in actual implementation, there may be another division, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims (7)

1. An information pushing method, comprising:
acquiring access information of an object access target page, wherein the access information comprises: travel destination and/or travel time;
in the process that the object accesses the target page, detecting whether the object accesses a preset page within preset time, wherein the preset page is an information page of a hotel, and the preset page is an information page of a specified hotel;
if the object is detected not to access the preset page within the preset time, pushing hotel information corresponding to the access information to the object;
wherein pushing hotel information corresponding to the access information to the object comprises:
searching a corresponding target hotel according to the access information;
generating a push message according to the link of the access page of the target hotel;
pushing the push message to the object;
wherein pushing the push message to the object comprises:
detecting a login state of the object to login a target application program, wherein the target application program is used for providing the target page;
if the login state of the object is online, pushing the push message to the object through the application program;
wherein after detecting whether the object is online, the method further comprises:
if the login state of the object is offline, acquiring any communication mode of the object;
pushing the push message to the object through any communication mode of the object, wherein the any communication mode comprises at least one of the following modes: e, mail box and short message.
2. The method of claim 1, wherein prior to pushing hotel information corresponding to the access information to the object, the method further comprises:
detecting whether the travel destination belongs to a preset destination or not;
under the condition that the travel destination belongs to the preset destination, pushing hotel information corresponding to the access information to the object is started;
in a case where the travel destination does not belong to the preset destination, prohibiting the hotel information from being pushed to the subject.
3. The method of claim 2, wherein finding the corresponding target hotel according to the access information comprises:
under the condition that the access information comprises a travel destination and travel time, searching a hotel meeting the access information, wherein the hotel meeting the access information is a hotel which is at the travel destination and has reception capacity on the same day as the arrival time, and the arrival time is determined according to the travel time;
and determining the hotel meeting the access information as the target hotel.
4. The method of claim 3, wherein searching for corresponding target hotel information according to the access information comprises:
under the condition that the access information comprises a travel destination, searching a hotel meeting the access information, wherein the hotel meeting the access information is a hotel which is at the travel destination and has reception capacity on the same day as arrival time, and the arrival time is determined according to the current time;
and determining the hotel meeting the access information as the target hotel.
5. An information pushing apparatus, comprising:
an obtaining module, configured to obtain access information of an object accessing a target page, where the access information includes: travel destination and/or travel time;
the access module is used for detecting whether the object accesses a preset page within preset time in the process that the object accesses the target page, wherein the preset page is an information page of any hotel, and the preset page is an information page of a specified hotel;
the pushing module is used for pushing hotel information corresponding to the access information to the object if the object is detected not to access the preset page within the preset time;
the pushing module is further configured to search for a corresponding target hotel according to the access information, generate a pushing message according to a link of an access page of the target hotel, and push the pushing message to the object;
the pushing module is further used for detecting a login state of the object to login a target application program, wherein the target application program is used for providing the target page; if the login state of the object is online, pushing the push message to the object through the application program;
if the login state of the object is offline, the push module is further configured to acquire any communication mode of the object, and push the push message to the object in any communication mode of the object, where the any communication mode includes at least one of: e, mail box and short message.
6. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device where the storage medium is located is controlled to execute the information pushing method according to any one of claims 1 to 4.
7. A processor, configured to execute a program, where the program executes the information pushing method according to any one of claims 1 to 4.
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