CN108153773A - A kind of method and system for counting wechat web browsing data - Google Patents
A kind of method and system for counting wechat web browsing data Download PDFInfo
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- CN108153773A CN108153773A CN201611104780.XA CN201611104780A CN108153773A CN 108153773 A CN108153773 A CN 108153773A CN 201611104780 A CN201611104780 A CN 201611104780A CN 108153773 A CN108153773 A CN 108153773A
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- 238000000034 method Methods 0.000 title claims abstract description 19
- 238000004458 analytical method Methods 0.000 claims abstract description 17
- 238000007619 statistical method Methods 0.000 claims abstract description 14
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- 238000010586 diagram Methods 0.000 description 8
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
Abstract
The invention discloses a kind of method and system for counting wechat web browsing data, this method includes：User enters wechat webpage；Obtain the information of wechat user；Record wechat web page browsing record；Arrange wechat web page browsing record；Setting time interval, timing arrange the browsing record of wechat webpage；Statistics and analysis, and form statistical report；The statistics and analysis supports the customized demand of customization.Technical solution of the present invention can strengthen the analysis and cognition of the custom and preference to the browsing wechat webpage of user, hold market and the demand of user accurately and in time, and strategy is avoided to judge by accident and bungle the chance of winning a battle；Meanwhile the program supports the statistical analysis customized, providing data for big data application supports, gives full play to maximum value of the wechat in Internet era.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of method for counting wechat web browsing data and it is
System.
Background technology
As universal in Internet user of instant messenger (IM), mobile interchange network users also largely use
Mobile chat tool (MIM), many users are to begin to use the business, and send using MIM by being informed between friend
Instant character, picture or video information, in use user's stickiness continuous improvement.MIM service providers pay much attention to
The accumulation of mobile Internet customers is realized in the development of this business by MIM, gradually consolidates user's base by flow operation
Plinth, and the development of the business such as mobile Internet advertisement, e-commerce, portal, internet finance and the Internet community is driven, so as to
Realize the value management of mobile Internet flow.
In numerous MIM products, the development of wechat is most noticeable.Wechat is a to provide instant messaging for smart mobile phone
The free application program of service, supporting quickly to send by network across common carrier, spanning operation system platform freely (needs to consume
A small amount of network flow) voice SMS, video, picture and text information, and more crowds is supported to chat.User can by wechat
Short message, multimedia message single-candidate business are similar to, and can also benefit from similar to what conventional telecommunications operator was provided to enjoy
More additional communication service.According to the financial report data in 2014 that Tentent Science company announces, the wechat moon, any active ues were more than 5
Hundred million, first market share has been occupied in the mobile social activity APP fields of Asia.
More and more wider with the business layout of wechat platform, wechat becomes mobile social flat from simple chat tool
Platform, APP applications connecting platform, e-commerce platform, internet financial service platform.It is micro- by first quarter Mo in year in 2015
Monthly any active ues have reached 5.49 hundred million to letter, and user covers more than 200 countries, more than 20 kinds language, the wechat public of various brands
Account sum alreadys exceed 8,000,000, and mobile application docks quantity more than 85000, and wechat payment user has then reached 400,000,000 left sides
It is right.In the wechat user more than 500,000,000,55.2% user opens wechat 10 times or more daily, and the severe user more than 30 times accounts for
Than 24.9%；The good friend of 62.7% user is more than 50 people, and the good friend of 49.2% user is more than 100 people；57.3% user
New friend is got to know by wechat or gets in touch with the long-term old friend not contacted.The information sum number of flood tide is flowed in wechat platform
Be likely to according to any movement or operation of, wechat user be user data a part, for example, passing through wechat payment consumption
Situation, the transmitting-receiving of wechat red packet, positioning, circle of friends active degree, circle of friends language pictorial information and public's account subscribe to situation,
Etc..Advertisement is flowed in the Feed that wechat circle of friends is pushed, is based on some users such as gender, age, hobby, geographical location
Label carries out a kind of precisely matched advertisement type, is one of application for excavating wechat user information.
Huge commercial value is buried in wechat user information.Taking the lead in, it is hiding behind to excavate wechat user information data
User's value, such as difference and the variation of the potential consumption habit of user, buying motive and life style, it is possible to new mutual
Commanding elevation is captured under networking Marketing Environment.New generation network marketing based on big data is being altered in steps our advertisement and is throwing
Put and Marketing Environment, by optimizing to SEO, events marketing, the virus-type web advertisement, 3D Experiential Marketings, the networks battalion such as micromarketing
The planning of pin mode substantially increases the precision ability of advertisement, effectively reduces the supply volume of " waste advertisements ", make user
Affection need and the high quality of product generate effectively docking, really effectively improve the rate of return on investment of brand enterprise.For
This will fully excavate the marketing value in wechat user information, this is primarily due to：
1st, the strong association and multifunctionality of wechat platform.Wechat is by address list, QQ friends and searches neighbouring people etc.
Function makes to form a kind of strong association between user, due to belonging to a group and intersecting to each other interactive frequent, message
Circulation it is very rapid, user's stickiness is stronger；While wechat, using the open-minded of public's account, invitation Huang is known the stars such as bright and is joined,
The opening and user activity of wechat are increased, this has also expanded the range of wechat user.Wechat is swept by setting to be swept, shakes
One shakes, the payment of game center, wechat, public's account, my collection, binding mailbox, Tencent's news, sends the functions such as address,
Wechat forges into one from media ecology chain, and user is allow to complete the lives such as information, social activity, amusement, shopping in wechat
It needs, this just considerably increases wechat touching to the living space of user's fragmentation, effectively improves the data value of wechat.
2nd, wechat has pushed the variation of consumer lifestyle.User is the source of wechat information marketing value, is that will disappear
Expense person's generated fragmentation data under mobile medium is reintegrated and is analyzed, and realizes the increasing of wechat user information
Value.In face of people instantly are increasingly decentralized, diversification, differentiation life style, consumer demand psychology and buying behavior
Alienation worse and worse, this just with greater need for the life style of consumer, consumption mode, psychology variation etc. data excavated, point
Analysis is integrated, and is marketed so as to fulfill the Focusization of precision.
3rd, the development of new media environment is adapted to.With the universal and smart mobile phone of China's 4G network processes, network electricity
Depending on the fast development of, tablet computer and the mobile intelligent terminal of diversified forms, " a user multiple terminals " becomes trend.
Meanwhile under web3.0 historical backgrounds, our network environment will be remolded across media, the cross-platform network integration, at that time " user
Data " will be freely through on different media, different platforms.Under this network ecosystem, wechat is by huge
User information, by suitable information, in suitable media platform, accurately pass to the target audience of demand, it is maximum
Play the value of wechat user information.
In order to better adapt to the development of internet, the data that wechat webpage is browsed to wechat user are concluded, are analyzed
Research, by browsing the data analysis of wechat webpage to user, to the hobby, crowd characteristic, life style of wechat user
Etc. data it is for statistical analysis and prediction, provide data foundation for the market propaganda, product marketing, product development and management strategy,
The marketing activity for precision provides data support, so as to really play maximum value of the wechat in Internet era.
Invention content
The present invention provides a kind of method and system for counting wechat web browsing data, and wechat webpage is browsed to wechat user
Data carry out statistics and analysis, form the contents such as the use habit to user, hobby, crowd characteristic, life style
Analysis and cognition, hold market and the demand of user accurately and in time, and strategy is avoided to judge by accident and bungle the chance of winning a battle；Meanwhile the program
It supports the statistical analysis customized, and periodically completes statistical graph and statistical report, opened for the market propaganda, product marketing, product
Hair and management strategy etc. provide data foundation, and providing data for big data application supports, so as to really play wechat in internet
The maximum value in epoch.
Technical scheme of the present invention provides a kind of method for counting wechat web browsing data, includes the following steps：
User enters wechat webpage；
Obtain the information of wechat user；
Record wechat web page browsing record；
Arrange wechat web page browsing record；
Statistics and analysis, and form statistical report.
Further, the information of the wechat user includes but not limited to OpenID, wechat name on account, region, gender
With the information at age.
Further, the browsing record includes but not limited to network address, residence time, type of webpage and keyword.
Further, after user exits wechat webpage, the browsing record of generation and record wechat webpage.
Further, the arrangement wechat web page browsing record, further comprises：
Setting time interval, timing arrange the browsing record of wechat webpage.
Further, the statistics and analysis supports the customized demand of customization, including but not limited to supports to specific micro-
Credit household, special time period, the wechat web page browsing of particular web site or specific special topic are for statistical analysis.
Technical scheme of the present invention additionally provide it is a kind of count wechat web browsing data system, including wechat platform,
Database, statistic unit and mobile terminal, wherein：
Wechat platform is used to provide wechat access platform for mobile terminal；
Database is used to store the browsing record of the wechat webpage；
Statistic unit is used to arrange the browsing record of the wechat webpage, for statistical analysis and generate statistical report；
Mobile terminal is used to log in wechat platform and browsing wechat webpage.
Further, the wechat web page browsing records database described in real-time typing, and the database is kept in real time more
Newly.
Further, the statistic unit transfers the wechat web page browsing record from the database and carries out statistical
Analysis, and generate statistical report.
Further, setting time interval, the statistic unit timing arrange the browsing record of wechat webpage.
The data that technical solution of the present invention design browses wechat user using dedicated processing unit wechat webpage carry out
Statistics and analysis forms the analysis and cognition of the contents such as the use habit to user, hobby, crowd characteristic, life style,
Market and the demand of user are held accurately and in time, and strategy is avoided to judge by accident and bungle the chance of winning a battle；Meanwhile the program is supported to customize
Statistical analysis, and periodically complete statistical graph and statistical report, be the market propaganda, product marketing, product development and manage war
It slightly waits and data foundation is provided, providing data for big data application supports, so as to really play maximum of the wechat in Internet era
Value
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
It obtains it is clear that being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and is obtained in book, claims and attached drawing.
Below by drawings and examples, technical scheme of the present invention is described in further detail.
Description of the drawings
Attached drawing is used to provide further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Example is applied together for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the method flow diagram that wechat web browsing data is counted in the embodiment of the present invention one；
Fig. 2 is the system construction drawing that wechat web browsing data is counted in the embodiment of the present invention one.
Specific embodiment
The preferred embodiment of the present invention is illustrated below in conjunction with attached drawing, it should be understood that preferred reality described herein
It applies example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is the method flow diagram that wechat web browsing data is counted in the embodiment of the present invention one.As shown in Figure 1, the stream
Journey includes the following steps：
Step 101, user enter wechat webpage.
Step 102, the information for obtaining wechat user.
The information of wechat user includes but not limited to OpenID, wechat name on account, region, gender and the information at age.
Step 103, record wechat web page browsing record.
Browsing record includes but not limited to network address, residence time, type of webpage and keyword.
After user exits wechat webpage, the record of this browsing wechat webpage is generated and recorded.
Step 104 arranges wechat web page browsing record.
24 hours time intervals are set, timing arranges the browsing record of wechat webpage.
Step 105, statistics and analysis, and form statistical report.
Statistics and analysis support customization customized demand, including but not limited to support to specific wechat user, it is specific when
Between section, particular web site or specific special topic wechat web page browsing it is for statistical analysis.
In order to realize above-mentioned wechat Information Statistics analysis process, the present embodiment additionally provides a kind of statistics wechat web page browsing
The system of data, Fig. 2 are the system construction drawing that wechat web browsing data is counted in the embodiment of the present invention one.It as shown in Fig. 2, should
System includes wechat platform 201, database 202, statistic unit 203 and mobile terminal 204, wherein：
Wechat platform is used to provide wechat access platform for mobile terminal；
Database is used to store the browsing record of the wechat webpage；
Statistic unit is used to arrange the browsing record of the wechat webpage, for statistical analysis and generate statistical report；
Mobile terminal is used to log in wechat platform and browsing wechat webpage.
After user exits wechat webpage, this wechat web page browsing records real-time input database, and database keeps real-time
Update.
Statistic unit transfers wechat web page browsing from database and records for statistical analysis, and generates statistical report.
24 hours time intervals are set, statistic unit timing arranges the browsing record of wechat webpage.
The data that technical solution of the present invention design browses wechat user using dedicated processing unit wechat webpage carry out
Statistics and analysis forms the analysis and cognition of the contents such as the use habit to user, hobby, crowd characteristic, life style,
Market and the demand of user are held accurately and in time, and strategy is avoided to judge by accident and bungle the chance of winning a battle；Meanwhile the program is supported to customize
Statistical analysis, and periodically complete statistical graph and statistical report, be the market propaganda, product marketing, product development and manage war
It slightly waits and data foundation is provided, providing data for big data application supports, so as to really play maximum of the wechat in Internet era
Value
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the present invention
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the present invention
The shape of computer program product that usable storage medium is implemented on (including but not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
God and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (10)
- A kind of 1. method for counting wechat web browsing data, which is characterized in that include the following steps：User enters wechat webpage；Obtain the information of wechat user；Record wechat web page browsing record；Arrange wechat web page browsing record；Statistics and analysis, and form statistical report.
- 2. according to the method described in claim 1, it is characterized in that, the information of the wechat user includes but not limited to OpenID, wechat name on account, region, gender and the information at age.
- 3. according to the method described in claim 1, it is characterized in that, when the browsing record includes but not limited to network address, stops Between, type of webpage and keyword.
- 4. the method according to claim 1 or 3, which is characterized in that after user exits wechat webpage, generation and record wechat The browsing record of webpage.
- 5. according to the method described in claim 1, it is characterized in that, the arrangement wechat web page browsing record, further comprises：Setting time interval, timing arrange the browsing record of wechat webpage.
- 6. according to the method described in claim 1, it is characterized in that, the statistics and analysis support customization customized demand, Including but not limited to support the wechat web page browsing to specific wechat user, special time period, particular web site or specific special topic into Row statistical analysis.
- 7. a kind of system for counting wechat web browsing data, which is characterized in that including wechat platform, database, statistic unit And mobile terminal, wherein：Wechat platform is used to provide wechat access platform for mobile terminal；Database is used to store the browsing record of the wechat webpage；Statistic unit is used to arrange the browsing record of the wechat webpage, for statistical analysis and generate statistical report；Mobile terminal is used to log in wechat platform and browsing wechat webpage.
- 8. the system stated according to claim 7, which is characterized in that the wechat web page browsing records data described in real-time typing Library, the database keep real-time update.
- 9. the system stated according to claim 7, which is characterized in that the statistic unit transfers the wechat net from the database Page browsing records for statistical analysis, and generates statistical report.
- 10. system according to claim 8, which is characterized in that setting time interval, the statistic unit timing arrange micro- Believe the browsing record of webpage.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201611104780.XA CN108153773A (en) | 2016-12-05 | 2016-12-05 | A kind of method and system for counting wechat web browsing data |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201611104780.XA CN108153773A (en) | 2016-12-05 | 2016-12-05 | A kind of method and system for counting wechat web browsing data |
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| CN108153773A true CN108153773A (en) | 2018-06-12 |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111274331A (en) * | 2020-01-15 | 2020-06-12 | 中国建设银行股份有限公司 | Relational data management maintenance system and method |
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| CN106033579A (en) * | 2015-03-16 | 2016-10-19 | 北京国双科技有限公司 | Data processing method and apparatus thereof |
| CN106156251A (en) * | 2015-04-28 | 2016-11-23 | 天脉聚源（北京）科技有限公司 | A kind of wechat information classification method for pushing and system |
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2016
- 2016-12-05 CN CN201611104780.XA patent/CN108153773A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101122904A (en) * | 2006-08-08 | 2008-02-13 | 任喜军 | Internet webpage value evaluation, balancing method |
| CN104933069A (en) * | 2014-03-19 | 2015-09-23 | 黄凯 | Method and system for analyzing web browsing statistics of desktop terminal |
| CN106033579A (en) * | 2015-03-16 | 2016-10-19 | 北京国双科技有限公司 | Data processing method and apparatus thereof |
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