CN107194726A - Health service promotion effect analysis system and method based on WeChat user - Google Patents
Health service promotion effect analysis system and method based on WeChat user Download PDFInfo
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- CN107194726A CN107194726A CN201710360045.3A CN201710360045A CN107194726A CN 107194726 A CN107194726 A CN 107194726A CN 201710360045 A CN201710360045 A CN 201710360045A CN 107194726 A CN107194726 A CN 107194726A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
Abstract
The present invention provides a kind of health service promotion effect analysis system and method based on wechat user, and this method includes：When wechat user, which meets wechat, promotes the requirement of account, by wechat user added to list is promoted, account is promoted to form wechat；According to the corresponding public number Quick Response Code of wechat user, user's concern amount to health control public number that wechat user brings in statistics preset time period；When user's concern amount to health control public number that wechat user brings exceedes default concern amount, electronics red packet is generated by the red packet generting machanism of wechat platform, and is put into the wechat with indoor.The present invention assesses whether wechat user meets the requirement that wechat promotes account by the way of public number Quick Response Code is dynamically updated, be conducive to precision marketing, improve the conversion ratio of consumption, while assessing marketing effectiveness, and to marketing effectiveness, good wechat user rewards, and further improves enthusiasm.
Description
Technical field
Field, more particularly to a kind of health service promotion effect based on wechat user are promoted the present invention relates to health service
Analysis system and method.
Background technology
As popularization of the instant messenger (IM) in Internet user, mobile interchange network users are also largely used
Mobile chat tool (MIM), many users are to begin to use the business by being informed between friend, and are sent using MIM
Instant character, picture or video information, in use user's stickiness continuous improvement.MIM service providers pay much attention to
The development of this business, the accumulation of mobile Internet customers is realized by MIM, and user's base is gradually consolidated by flow operation
Plinth, and the development of the business such as mobile Internet advertisement, ecommerce, door, internet finance and the Internet community is driven, so that
Realize the value management of mobile Internet flow.
In numerous MIM products, the development of wechat is most noticeable.Wechat is a to provide instant messaging for smart mobile phone
The free application program of service, supporting quickly to send by network across common carrier, spanning operation system platform freely (needs consumption
A small amount of network traffics) voice SMS, video, picture and text information, and support many people's group chats.User can by wechat
Short message, multimedia message single-candidate business are similar to similar to what conventional telecommunications operator was provided to enjoy, and be can also benefit from
More additional communication service.The financial report data in 2016 announced according to Tentent Science company, wechat month any active ues have exceeded
8.9 hundred million, occupied in the mobile social APP fields of Asia first the market share.
More and more wider with the business layout of wechat platform, wechat becomes mobile social flat from simple chat tool
Platform, APP applications connecting platform, e-commerce platform, internet financial service platform.The letter of flood tide is flowed in wechat platform
Breath and data, any movement of wechat user or operation be likely to be user data a part, such as, pass through wechat branch
Consumption, the transmitting-receiving of wechat red packet, positioning, circle of friends active degree, circle of friends language pictorial information and public's account is paid to order
Read situation, etc..The Feed pushed in wechat circle of friends flows advertisement, is based on sex, age, hobby, geographical position etc.
A kind of adline that some user tags are precisely matched, is to excavate one of application of wechat user profile.
Huge commercial value is buried in wechat user profile.Taking the lead in, it is hiding behind to excavate wechat user profile data
User's value, difference and the change of the potential consumption habit of such as user, buying motive and life style, it is possible to new mutual
Commanding elevation is captured under networking Marketing Environment.New generation network marketing based on big data is being altered in steps our advertisement and thrown
Put and Marketing Environment, by optimizing to SEO, events marketing, the virus-type web advertisement, 3D Experiential Marketings, the network such as micromarketing battalion
The planning of pin mode, substantially increases the precision ability of advertisement, effectively reduces the supply volume of " waste advertisements ", make user
Affection need and the high quality of product produce effective docking, really effectively improve the rate of return on investment of brand enterprise.For
This, will fully excavate the marketing value in wechat user profile, this is primarily due to：
1st, the strong association and multifunctionality of wechat platform.Wechat is by address list, QQ good friends and searches neighbouring people etc.
Function makes to form a kind of strong association between user, due to belonging to a group and intersecting to each other interactive frequent, information
Circulation it is very rapid, user's stickiness is stronger.Wechat by set sweep sweep, shake, game center, wechat are paid, the public
Wechat, is forged into one from media ecological chain by the functions such as account, my collection, binding mailbox, Tengxun's news, transmission address
Bar, allows user to complete the living needses such as information, social activity, amusement, shopping in wechat, this just considerably increase wechat to
Touching for the living space of family fragmentation, effectively improves the data value of wechat.
2nd, wechat has promoted the change of consumer lifestyle.User is the source of wechat information marketing value, is to disappear
Fragmentation data of the expense person produced by under mobile medium is reintegrated and analyzed, and realizes the increasing of wechat user profile
Value.In face of people instantly are increasingly decentralized, diversification, the life style of differentiation, consumer demand psychology and buying behavior
Alienation worse and worse, this just with greater need for the life style of consumer, consumption mode, psychology change etc. data excavated, divide
Analysis, integration, so as to realize the Focusization marketing of precision.
3rd, the development of new media environment is adapted to.With the popularization of China's 4G network processes, and smart mobile phone, network electricity
Depending on the fast development of, tablet personal computer and the mobile intelligent terminal of diversified forms, " a user multiple terminals " becomes trend.
Meanwhile, under web3.0 historical backgrounds, our network environment will be remolded across media, the cross-platform network integration, at that time " user
Data " are by freely through on different media, different platforms.Under this network ecosystem, wechat is by huge
User profile, by suitable information, in suitable media platform, accurately pass to the target audience of demand, it is maximum
Play the value of wechat user profile.
In order to better adapt to the development of internet, integration conclusion, analysis and research are carried out to wechat user data, by right
The statistical analysis of user data, to the data such as the hobby, crowd characteristic, life style of wechat user carry out statistical analysis and
Prediction, provides data foundation for the market propaganda, product marketing, product development and management strategy, is that the marketing activity of precision is carried
Supported for data, so as to really play maximum value of the wechat in Internet era.
The content of the invention
It is a primary object of the present invention to provide a kind of health service promotion effect analysis system based on wechat user and
Method, it is intended to solve the technical problem that marketing effectiveness is assessed while prior art can not be marketed by wechat.
To achieve the above object, system is analyzed the invention provides a kind of health service promotion effect based on wechat user
System, is run in server, and the server is communicated to connect by network and wechat platform, and the system includes：
The request of marketing is promoted in receiving module, the addition that the wechat user for receiving in wechat platform sends over；
Acquisition module, the attribute information for obtaining wechat user；
Add module, for when wechat user meets wechat and promotes the requirement of account, wechat user to be added to
List is promoted, account is promoted to form wechat；
Update module, for forwarding the popularization article in health control public number as wechat user to wechat user institute
During the wechat group of addition, the public number Quick Response Code in the popularization article is updated according to the attribute information of wechat user；
Statistical module, for according to the corresponding public number Quick Response Code of wechat user, the interior wechat of statistics preset time period
User's concern amount to health control public number that user brings；
Generation module, for exceeding default pass when user's concern amount to health control public number that wechat user brings
During fluence, electronics red packet is generated by the red packet generting machanism of wechat platform, and is put into the wechat with indoor；And
Removing module, for being less than or equal to when user's concern amount to health control public number that wechat user brings
During default concern amount, wechat user is deleted from list is promoted.
It is preferred that, the wechat group that the attribute information includes the account title of wechat user, wechat user is added
Title, the number of users of the wechat group that is added of wechat user, the hour of log-on of wechat user, the property of wechat user
Not, the age of wechat user, the telephone number of wechat user.
It is preferred that, the requirement that the wechat user turns into wechat popularization account is：In the wechat group that wechat user is added
The number of users of at least one wechat group exceedes predetermined number.
It is preferred that, the update module updates the public number two in the popularization article according to the attribute information of wechat user
The mode for tieing up code is as follows：
Identify the public number Quick Response Code promoted in article and identify the corresponding URL of the public number Quick Response Code；
The attribute information of wechat user is added in the URL of identification to generate new URL；
Public number Quick Response Code of the two-dimension code generator so that new URL generations to be updated in invoking server；
The public number Quick Response Code of renewal is subsidiary in the popularization article；And
New URL is associated with health control public number.
It is preferred that, user's concern amount refers to the quantity for paying close attention to the wechat account of health control public number.
On the other hand, present aspect also provides a kind of health service promotion effect analysis method based on wechat user, application
In server, the server is communicated to connect by network and wechat platform, and this method comprises the following steps：
Receive the request for the addition popularization marketing that the wechat user in wechat platform sends over；
Obtain the attribute information of wechat user；
When wechat user, which meets wechat, promotes the requirement of account, by wechat user added to list is promoted, with shape
Account is promoted into wechat；
When wechat user forwards the wechat group that the popularization article in health control public number is added to wechat user
When, the public number Quick Response Code in the popularization article is updated according to the attribute information of wechat user；
According to the corresponding public number Quick Response Code of wechat user, in statistics preset time period wechat user bring to strong
User's concern amount of Kang Guanli public numbers；
When user's concern amount to health control public number that wechat user brings exceedes default concern amount, by micro-
Believe the red packet generting machanism generation electronics red packet of platform, and be put into the wechat with indoor；And
When user's concern amount to health control public number that wechat user brings is less than or equal to default concern amount,
Wechat user is deleted from list is promoted.
It is preferred that, the wechat group that the attribute information includes the account title of wechat user, wechat user is added
Title, the number of users of the wechat group that is added of wechat user, the hour of log-on of wechat user, the property of wechat user
Not, the age of wechat user, the telephone number of wechat user.
It is preferred that, the requirement that the wechat user turns into wechat popularization account is：In the wechat group that wechat user is added
The number of users of at least one wechat group exceedes predetermined number.
It is preferred that, the attribute information that each wechat of basis promotes the corresponding wechat user of account, which updates the wechat, to be pushed away
The mode of public number Quick Response Code in wide account is as follows：
The mode that the attribute information according to wechat user updates the public number Quick Response Code in the popularization article is as follows：
Identify the public number Quick Response Code promoted in article and identify the corresponding URL of the public number Quick Response Code；
The attribute information of wechat user is added in the URL of identification to generate new URL；
Public number Quick Response Code of the two-dimension code generator so that new URL generations to be updated in invoking server；
The public number Quick Response Code of renewal is subsidiary in the popularization article；And
New URL is associated with health control public number.
It is preferred that, user's concern amount refers to the quantity for paying close attention to the wechat account of health control public number.
The present invention uses above-mentioned technical proposal, and the technique effect brought is：The present invention updates public number two using dynamic
The mode of dimension code assesses whether wechat user meets the requirement that wechat promotes account, is conducive to precision marketing, improves turning for consumption
Rate, while marketing effectiveness is assessed, and the wechat user good to marketing effectiveness rewards, and further improves enthusiasm.
Brief description of the drawings
Fig. 1 is the application environment schematic diagram of the health service promotion effect analysis system of the invention based on wechat user；
Fig. 2 is that the module of the preferred embodiment of the health service promotion effect analysis system of the invention based on wechat user is shown
It is intended to；
Fig. 3 is the flow of the preferred embodiment of the health service promotion effect analysis method of the invention based on wechat user
Figure.
The object of the invention is realized, functional characteristics and advantage will be described further referring to the drawings in conjunction with the embodiments.
Embodiment
Further to illustrate the present invention to reach the technological means and effect that predetermined goal of the invention is taken, below in conjunction with
Accompanying drawing and preferred embodiment, to embodiment, structure, feature and its effect of the present invention, are described in detail as follows.It should manage
Solution, the specific embodiments described herein are merely illustrative of the present invention, is not intended to limit the present invention.
Shown in reference picture 1, Fig. 1 is the application ring of the health service promotion effect analysis system of the invention based on wechat user
Border schematic diagram.The health service promotion effect analysis system 40 based on wechat user in the present invention is run on server 4.Institute
Server 4 is stated to communicate to connect with wechat platform 2 by network 3.
The wechat platform 2 (can be checked as " wechat " in the present invention) is that a of Tencent's exploitation is smart mobile phone
The free application program of instant messaging service is provided, support is quickly sent out across common carrier, spanning operation system platform by network
Free (a small amount of network traffics need to be consumed) voice SMS, video, picture and text information is sent, and supports many people's group chats.User
It can be enjoyed by wechat and be similar to short message, multimedia message single-candidate business similar to what conventional telecommunications operator was provided, this
Outside, wechat also provides the interconnection such as APP applications connecting platform, e-commerce platform, enterprise's public number, internet financial service platform
Net service.
In general, enterprise can be by setting enterprise's public number to promote service or the industry of the enterprise in wechat platform 2
Business.In the present embodiment, the enterprise is health control enterprise, various types of strong by setting health control public number to promote
Health is serviced.For example, being absorbed in the enterprise of slow sick health control, offer hypertension, diabetes etc. are set to intervene strong in wechat platform 2
Enterprise's public number of health service.When user pays close attention to health control public number, the health in health control public number can be obtained
Information and service.Because wechat platform 2 supports online payment, if the quantity of user's concern health control public number is bigger, user
The probability consumed by paying the bill online is bigger.
The server 4 is used to manage health control public number, and assesses the promotion effect of health control public number.Example
Such as, article is issued in health control public number, and assesses user's concern amount obtained by this article and other effects in time.It is described
The technical scheme of the promotion effect of 4 pairs of assessment health control public numbers of server will be described in detail in fig. 2.
Further, the network 3 can be wire communication network or wireless communication networks.The network is preferably wireless
Communication network, includes but is not limited to, GSM network, GPRS network, cdma network, TD-SCDMA network, WiMAX network, TD-LTE
The wireless-transmission networks such as network, FDD-LTE networks.
It is being preferable to carry out for the health service promotion effect analysis system of the invention based on wechat user shown in reference picture 2
The module diagram of example.In the present embodiment, the health service promotion effect analysis system 40 based on wechat user is applied
In server 4.The server 4 is include but not limited to, the health service promotion effect analysis system 40 based on wechat user,
Memory cell 41, processing unit 42 and communication unit 43.
Described memory cell 41 can be a kind of read-only memory unit ROM, electrically-erasable memory cell EEPROM, quick flashing
Memory cell FLASH or solid hard disk etc..
Described processing unit 42 can be a kind of central processing unit (Central Processing Unit, CPU), micro-
Controller (MCU), data processing chip or the information process unit with data processing function.
Described communication unit 43 be a kind of communication interface with remote communicating function, for example support GSM, GPRS,
The communication interface of the wireless communication techniques such as WCDMA, CDMA, TD-SCDMA, WiMAX, TD-LTE, FDD-LTE, supports USB, netting twine
Wire communication interface.
The health service promotion effect analysis system 40 based on wechat user includes, but are not limited to, receiving module
410th, acquisition module 411, judge module 412, add module 413, update module 414, statistical module 415, generation module 416,
Removing module 417 and notification module 418, the present invention alleged by module refer to it is a kind of can be by the processing unit of the server 4
42 perform and can complete the series of computation machine programmed instruction section of fixing function, and it is stored in the storage of the server 4
In unit 41.
The receiving module 410 is used for the request for receiving the addition popularization marketing that wechat user sends over.Specifically,
When wechat user wants to be the popularization user of health control public number, wechat user sends the message of a fixed sentence
(for example, marketing) to the health control public number in wechat platform 2, because the health control public number has the server 4
Safeguard, therefore, the server 4 obtains the message of the fixation sentence from the health control public number, and starts to the wechat
Whether user can turn into the screening devices for adding and promoting marketing.It should be noted that having been paid close attention to during the wechat user
The wechat account of health control public number.
The acquisition module 411 is used for the attribute information for obtaining wechat user.The attribute information is used including the wechat
The number of users for the wechat group that the title for the wechat group that the account title at family, wechat user are added, wechat user are added
Amount, the hour of log-on of wechat user, the sex of wechat user, the age of wechat user, the phone number of wechat user
The information such as code.
The judge module 412 is used to judge whether wechat user meets wechat and promote wanting for account according to attribute information
Ask.The wechat user turn into wechat promote account requirement be：At least one in the wechat group that wechat user is added is micro-
Believe that the number of users of group exceedes predetermined number (for example, wechat group of 300 user's compositions).In the present embodiment, it is described to judge
Whether module 412 judges wechat user by adding the wechat group that constitutes of 300 users.
The add module 413 is used for when wechat user meets wechat and promotes the requirement of account, by wechat user
Added to list is promoted, account is promoted to form wechat.In the present embodiment, it is described to promote the account that wechat user is preserved in list
Number title, if the account title of wechat user is located in the popularization list, it is for promoting marketing to assert wechat user
The wechat of health control public number promotes account.
The update module 414 is used for when the popularization article in wechat user forwarding health control public number to the wechat
During the wechat group that user is added, the public number Quick Response Code in the popularization article is updated according to the attribute information of wechat user.
In the present embodiment, popularization article is regularly updated in the health control public number, each is promoted in article all
The public number Quick Response Code of the health control public number can be accompanied with.Further, the popularization article can be to health control
The brief introduction of company, the introduction of health management service, the introduction of health control knowledge, the introduction of health management scheme, special service
The article content such as reception.It should be noted that in order to improve clicking rate and promotion effect, the popularization article is embedded in some and imprisoned
Silent content, and add a variety of display forms such as voice link, video link.
In addition, when other wechat users check and promote the public number Quick Response Code in article and scanning popularization article, not only
Health control public number can be concerned about, keeper can also be allowed to know by being the corresponding public number two of that wechat user
Dimension code is paid close attention to, and keeper can assess the promotion effect of wechat user.
In general, Quick Response Code is a reference address that can be scanned (being usually URL addresses), the wechat account of user is swept
Retouch after Quick Response Code, identify corresponding reference address and access public number or the website of the URL link.In the present embodiment, when
When wechat user forwards popularization article to the wechat group, the update module 414 identifies the public number two promoted in article
Dimension code simultaneously identifies the corresponding URL of the public number Quick Response Code, and adds the attribute information of wechat user to generate newly in URL
URL, the two-dimension code generator in invoking server 4 is by new URL to generate the public number Quick Response Code updated afterwards, it is described more
New module 414 is subsidiary in the popularization article by the public number Quick Response Code of renewal.In addition, promoting in article after generation renewal
During public number Quick Response Code, update module 414 associates new URL with health control public number, so as to the wechat account of other users
Health control public number is able to access that when number scanning the public number Quick Response Code of the renewal.
The statistical module 415 is used to, according to the corresponding public number Quick Response Code of wechat user, count preset time period (example
Such as, one month) in user's concern amount to health control public number for bringing of wechat user.In the present embodiment, due to adding
Enter to promote the corresponding public number Quick Response Code of wechat user of marketing, when other wechat account run-downs are promoted in article
During public number Quick Response Code, then the public number Quick Response Code is called once, and the statistics of statistical module 415, which is added, promotes the micro- of marketing
The called number of times of the corresponding public number Quick Response Code of credit household, so that it may know that the addition promotes what the wechat user marketed was brought
To user's concern amount of health control public number.User's concern amount refers to the wechat account for paying close attention to health control public number
Quantity.
The judge module 412 is additionally operable to judge user's concern amount to health control public number that wechat user brings
Whether default concern amount (for example, one hundred time) is exceeded.
User's concern amount to health control public number that the generation module 416 is used to bring as wechat user exceedes
During default concern amount (100 times), electronics red packet is generated by the red packet generting machanism of wechat platform 2, and be put into wechat user
It is interior.In the present embodiment, the wechat platform 2 call health control company in wechat platform 2 Financial Information (for example,
Value data in bank card data or wechat wallet), and the red packet of a default number (for example, 200 yuan) is generated, this is red
Bag is sent to the wechat with indoor.
User's concern amount to health control public number that the removing module 417 is used to bring as wechat user is less than
Or during equal to default concern amount (100 times), wechat user is deleted from list is promoted.If wechat user is not promoting row
In table, even if then wechat user is promoted after the health control public number, the reward for the management company that can not also secure good health or money
Help.
The notification module 418 is used to, when wechat user does not meet wechat and promotes the requirement of account, notify the wechat
User does not meet the requirement that wechat promotes account.In the present embodiment, the notification module 418 notifies wechat user needs full
The total number of users for the wechat group that foot is added could turn into the popularization account of health control public number more than 300.
The present invention assesses whether wechat user meets wechat popularization account by the way of public number Quick Response Code is dynamically updated
Number requirement, be conducive to precision marketing, improve the conversion ratio of consumption, while assess marketing effectiveness, and to good micro- of marketing effectiveness
Credit household is rewarded, and further improves enthusiasm.
It is being preferable to carry out for the health service promotion effect analysis method of the invention based on wechat user shown in reference picture 3
The flow chart of example.With reference to shown in Fig. 2, in the present embodiment, the health service promotion effect analysis based on wechat user
Method is applied to wechat platform 2, and this method comprises the following steps：
Step S10：Receiving module 410 receives the request for the addition popularization marketing that wechat user sends over.Specifically,
When wechat user wants to be the popularization user of health control public number, wechat user sends the message of a fixed sentence
(for example, marketing) to the health control public number in wechat platform 2, because the health control public number has the server 4
Safeguard, therefore, the server 4 obtains the message of the fixation sentence from the health control public number, and starts to the wechat
Whether user can turn into the screening devices for adding and promoting marketing.It should be noted that having been paid close attention to during the wechat user
The wechat account of health control public number.
Step S11：Acquisition module 411 obtains the attribute information of wechat user.The attribute information is used including the wechat
The number of users for the wechat group that the title for the wechat group that the account title at family, wechat user are added, wechat user are added
Amount, the hour of log-on of wechat user, the sex of wechat user, the age of wechat user, the phone number of wechat user
The information such as code.
Step S12：Judge module 412 judges whether wechat user meets wechat and promote wanting for account according to attribute information
Ask.The requirement that the wechat promotes account is：Wechat promotes the use of at least one wechat group in the wechat group that account is added
Amount amount exceedes predetermined number (for example, wechat group of 300 user's compositions).In the present embodiment, the judge module 412
Judge wechat user whether by adding the wechat group that constitutes of 300 users.Account is promoted when wechat user meets wechat
It is required that when, flow enters step S13, and when wechat user, which does not meet wechat, promotes the requirement of account, flow enters step
S19。
Step S13：Wechat user added to list is promoted, account is promoted to form wechat by add module 413.At this
It is described to promote the account title that wechat user is preserved in list in embodiment, if the account title of wechat user is located at described push away
In wide list, then it is to promote account for promoting the wechat of marketing health control public number to assert wechat user.
Step S14：When the popularization article in wechat user forwarding health control public number to wechat user is added
Wechat group when, update module 414 updates the public number Quick Response Code in the popularization article according to the attribute information of wechat user.
In the present embodiment, popularization article is regularly updated in the health control public number, each is promoted in article all
The public number Quick Response Code of the health control public number can be accompanied with.Further, the popularization article can be to health control
The brief introduction of company, the introduction of health management service, the introduction of health control knowledge, the introduction of health management scheme, special service
The article content such as reception.It should be noted that in order to improve clicking rate and promotion effect, the popularization article is embedded in some and imprisoned
Silent content, and add a variety of display forms such as voice link, video link.
In addition, when other wechat users check and promote the public number Quick Response Code in article and scanning popularization article, not only
Health control public number can be concerned about, keeper can also be allowed to know by being the corresponding public number two of that wechat user
Dimension code is paid close attention to, and keeper can assess the promotion effect of wechat user.
In general, Quick Response Code is a reference address that can be scanned (being usually URL addresses), the wechat account of user is swept
Retouch after Quick Response Code, identify corresponding reference address and access public number or the website of the URL link.In the present embodiment, when
When wechat user forwards popularization article to the wechat group, the update module 414 identifies the public number two promoted in article
Dimension code simultaneously identifies the corresponding URL of the public number Quick Response Code, and adds the attribute information of wechat user to generate newly in URL
URL, the two-dimension code generator in invoking server 4 is by new URL to generate the public number Quick Response Code updated afterwards, it is described more
New module 414 is subsidiary in the popularization article by the public number Quick Response Code of renewal.In addition, promoting in article after generation renewal
During public number Quick Response Code, update module 414 associates new URL with health control public number, so as to the wechat account of other users
Health control public number is able to access that when number scanning the public number Quick Response Code of the renewal.
Step S15：Statistical module 415 counts preset time period (example according to the corresponding public number Quick Response Code of wechat user
Such as, one month) in user's concern amount to health control public number for bringing of wechat user.In the present embodiment, due to adding
Enter to promote the corresponding public number Quick Response Code of wechat user of marketing, when other wechat account run-downs are promoted in article
During public number Quick Response Code, then the public number Quick Response Code is called once, and the statistics of statistical module 415, which is added, promotes the micro- of marketing
The called number of times of the corresponding public number Quick Response Code of credit household, so that it may know that the addition promotes what the wechat user marketed was brought
To user's concern amount of health control public number.User's concern amount refers to the wechat account for paying close attention to health control public number
Quantity.
Step S16：The judge module 412 is additionally operable to judge the use to health control public number that wechat user brings
Whether concern amount in family exceedes default concern amount (for example, 100 times).When wechat user bring to health control public number
When user's concern amount exceedes default concern amount, flow enters step S17, otherwise, when wechat user bring to health control
When user's concern amount of public number is less than or equal to default concern amount, flow enters step S18.
Step S17：Generation module 416 generates electronics red packet by the red packet generting machanism of wechat platform 2, and it is micro- to be put into this
In credit household.In the present embodiment, the wechat platform 2 calls Financial Information of the health control company in wechat platform 2
(for example, value data in bank card data or wechat wallet), and the red packet of one default number (for example, 200 yuan) of generation,
The red packet is sent to the wechat with indoor.
Step S18：Removing module 417 deletes wechat user from list is promoted.If wechat user is not promoting row
In table, even if then wechat user is promoted after the health control public number, the reward for the management company that can not also secure good health or money
Help.
Step S19：Notification module 418 notifies wechat user not meet the requirement that wechat promotes account.In the present embodiment
In, the notification module 418 notifies wechat user to need the total number of users for meeting added wechat group more than 300 ability
Popularization account as health control public number.
The present invention assesses whether wechat user meets wechat popularization account by the way of public number Quick Response Code is dynamically updated
Number requirement, be conducive to precision marketing, improve the conversion ratio of consumption, while assess marketing effectiveness, and to good micro- of marketing effectiveness
Credit household is rewarded, and further improves enthusiasm.
The preferred embodiments of the present invention are these are only, are not intended to limit the scope of the invention, it is every to utilize this hair
Equivalent structure or equivalent flow conversion that bright specification and accompanying drawing content are made, or between or be used in other related skills indirectly
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of health service promotion effect analysis system based on wechat user, runs in server, it is characterised in that institute
State server to communicate to connect by network and wechat platform, the system includes：
The request of marketing is promoted in receiving module, the addition that the wechat user for receiving in wechat platform sends over；
Acquisition module, the attribute information for obtaining wechat user；
Add module, for when wechat user meeting wechat and promotes the requirement of account, wechat user being added to and promoted
List, account is promoted to form wechat；
Update module, for being added when the popularization article in wechat user forwarding health control public number to wechat user
Wechat group when, the public number Quick Response Code in the popularization article is updated according to the attribute information of wechat user；
Statistical module, for according to the corresponding public number Quick Response Code of wechat user, the interior wechat user of statistics preset time period
The user's concern amount to health control public number brought；
Generation module, for exceeding default concern amount when user's concern amount to health control public number that wechat user brings
When, electronics red packet is generated by the red packet generting machanism of wechat platform, and be put into the wechat with indoor；And
Removing module, for being preset when user's concern amount to health control public number that wechat user brings is less than or equal to
During concern amount, wechat user is deleted from list is promoted.
2. the health service promotion effect analysis system as claimed in claim 1 based on wechat user, it is characterised in that described
Attribute information includes the account title of wechat user, the title for the wechat group that wechat user is added, wechat user institute
The number of users of the wechat group of addition, the hour of log-on of wechat user, the sex of wechat user, the year of wechat user
Age, the telephone number of wechat user.
3. the health service promotion effect analysis system as claimed in claim 2 based on wechat user, it is characterised in that described
Wechat user turn into wechat promote account requirement be：The use of at least one wechat group in the wechat group that wechat user is added
Amount amount exceedes predetermined number.
4. the health service promotion effect analysis system as claimed in claim 1 based on wechat user, it is characterised in that
The update module updates the mode of the public number Quick Response Code in the popularization article according to the attribute information of wechat user
It is as follows：
Identify the public number Quick Response Code promoted in article and identify the corresponding URL of the public number Quick Response Code；
The attribute information of wechat user is added in the URL of identification to generate new URL；
Public number Quick Response Code of the two-dimension code generator so that new URL generations to be updated in invoking server；
The public number Quick Response Code of renewal is subsidiary in the popularization article；And
New URL is associated with health control public number.
5. the health service promotion effect analysis system as claimed in claim 1 based on wechat user, it is characterised in that described
User's concern amount refers to the quantity for paying close attention to the wechat account of health control public number.
6. a kind of health service promotion effect analysis method based on wechat user, applied in server, it is characterised in that institute
State server to communicate to connect by network and wechat platform, this method comprises the following steps：
Receive the request for the addition popularization marketing that the wechat user in wechat platform sends over；
Obtain the attribute information of wechat user；
It is micro- to be formed by wechat user added to list is promoted when wechat user, which meets wechat, promotes the requirement of account
Letter promotes account；
When the wechat group that wechat user forwards the popularization article in health control public number to be added to wechat user, root
The public number Quick Response Code in the popularization article is updated according to the attribute information of wechat user；
According to the corresponding public number Quick Response Code of wechat user, what wechat user brought in statistics preset time period manages to health
Manage user's concern amount of public number；
It is flat by wechat when user's concern amount to health control public number that wechat user brings exceedes default concern amount
The red packet generting machanism generation electronics red packet of platform, and the wechat is put into indoor；And
When user's concern amount to health control public number that wechat user brings is less than or equal to default concern amount, by this
Wechat user deletes from list is promoted.
7. the health service promotion effect analysis method as claimed in claim 6 based on wechat user, it is characterised in that described
Attribute information includes the account title of wechat user, the title for the wechat group that wechat user is added, wechat user institute
The number of users of the wechat group of addition, the hour of log-on of wechat user, the sex of wechat user, the year of wechat user
Age, the telephone number of wechat user.
8. the health service promotion effect analysis method as claimed in claim 7 based on wechat user, it is characterised in that described
Wechat user turn into wechat promote account requirement be：The use of at least one wechat group in the wechat group that wechat user is added
Amount amount exceedes predetermined number.
9. the health service promotion effect analysis method as claimed in claim 6 based on wechat user, it is characterised in that described
The attribute information for promoting the corresponding wechat user of account according to each wechat updates the public number two in wechat popularization account
The mode for tieing up code is as follows：
The mode that the attribute information according to wechat user updates the public number Quick Response Code in the popularization article is as follows：
Identify the public number Quick Response Code promoted in article and identify the corresponding URL of the public number Quick Response Code；
The attribute information of wechat user is added in the URL of identification to generate new URL；
Public number Quick Response Code of the two-dimension code generator so that new URL generations to be updated in invoking server；
The public number Quick Response Code of renewal is subsidiary in the popularization article；And
New URL is associated with health control public number.
10. the health service promotion effect analysis method as claimed in claim 6 based on wechat user, it is characterised in that institute
State the quantity that user's concern amount refers to pay close attention to the wechat account of health control public number.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710360045.3A CN107194726A (en) | 2017-05-20 | 2017-05-20 | Health service promotion effect analysis system and method based on WeChat user |
| PCT/CN2017/098197 WO2018214305A1 (en) | 2017-05-20 | 2017-08-19 | Health service promotion effect analysis system and method based on wechat users |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710360045.3A CN107194726A (en) | 2017-05-20 | 2017-05-20 | Health service promotion effect analysis system and method based on WeChat user |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107194726A true CN107194726A (en) | 2017-09-22 |
Family
ID=59874676
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710360045.3A Withdrawn CN107194726A (en) | 2017-05-20 | 2017-05-20 | Health service promotion effect analysis system and method based on WeChat user |
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| Country | Link |
|---|---|
| CN (1) | CN107194726A (en) |
| WO (1) | WO2018214305A1 (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108596660A (en) * | 2018-04-18 | 2018-09-28 | 有米科技股份有限公司 | Method, system, computer equipment and the storage medium of advertisement tasks push |
| CN108876459A (en) * | 2018-06-20 | 2018-11-23 | 杭州量聚网络科技有限公司 | One kind is based on social platform small routine fission drainage promotion method |
| CN109345284A (en) * | 2018-08-31 | 2019-02-15 | 阿里巴巴集团控股有限公司 | The determination method, apparatus and server for hiring coefficient are returned in businessman's marketing |
| WO2019100583A1 (en) * | 2017-11-24 | 2019-05-31 | 深圳市前海安测信息技术有限公司 | System and method for distributing and evaluating traditional chinese medicine service |
| CN110381172A (en) * | 2019-06-25 | 2019-10-25 | 苏州苏哲信息科技有限公司 | A kind of main body management method and system |
| CN110675202A (en) * | 2019-10-11 | 2020-01-10 | 秒针信息技术有限公司 | Public account promotion method and device, electronic equipment and computer readable storage medium |
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|---|---|---|---|---|
| TW201234299A (en) * | 2011-02-15 | 2012-08-16 | Po-Kai Chan | Method and system to generate a chain of transations |
| US10217117B2 (en) * | 2011-09-15 | 2019-02-26 | Stephan HEATH | System and method for social networking interactions using online consumer browsing behavior, buying patterns, advertisements and affiliate advertising, for promotions, online coupons, mobile services, products, goods and services, entertainment and auctions, with geospatial mapping technology |
| CN104036415A (en) * | 2014-06-23 | 2014-09-10 | 北京金和软件股份有限公司 | Platform promotion method based on analysis of user behaviors |
| CN104392374A (en) * | 2014-12-18 | 2015-03-04 | 天津点充科技有限公司 | Paid advertising interactive platform based on third party |
| CN104915857A (en) * | 2015-05-27 | 2015-09-16 | 裴峤 | Interactive mobile advertisement putting system base on user personalization and return mechanism |
| CN106022850A (en) * | 2016-07-29 | 2016-10-12 | 广西中烟工业有限责任公司 | Information recommendation method and system based on two-dimensional code |
-
2017
- 2017-05-20 CN CN201710360045.3A patent/CN107194726A/en not_active Withdrawn
- 2017-08-19 WO PCT/CN2017/098197 patent/WO2018214305A1/en active Application Filing
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2019100583A1 (en) * | 2017-11-24 | 2019-05-31 | 深圳市前海安测信息技术有限公司 | System and method for distributing and evaluating traditional chinese medicine service |
| CN108596660A (en) * | 2018-04-18 | 2018-09-28 | 有米科技股份有限公司 | Method, system, computer equipment and the storage medium of advertisement tasks push |
| CN108596660B (en) * | 2018-04-18 | 2020-09-22 | 有米科技股份有限公司 | Method, system, computer device and storage medium for pushing advertisement task |
| CN108876459A (en) * | 2018-06-20 | 2018-11-23 | 杭州量聚网络科技有限公司 | One kind is based on social platform small routine fission drainage promotion method |
| CN109345284A (en) * | 2018-08-31 | 2019-02-15 | 阿里巴巴集团控股有限公司 | The determination method, apparatus and server for hiring coefficient are returned in businessman's marketing |
| CN110381172A (en) * | 2019-06-25 | 2019-10-25 | 苏州苏哲信息科技有限公司 | A kind of main body management method and system |
| CN110675202A (en) * | 2019-10-11 | 2020-01-10 | 秒针信息技术有限公司 | Public account promotion method and device, electronic equipment and computer readable storage medium |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2018214305A1 (en) | 2018-11-29 |
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Application publication date: 20170922 |