CN108122138A - A kind of real-time management and control analysis method of marketing shared based on different data among enterprises - Google Patents
A kind of real-time management and control analysis method of marketing shared based on different data among enterprises Download PDFInfo
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- CN108122138A CN108122138A CN201810028983.8A CN201810028983A CN108122138A CN 108122138 A CN108122138 A CN 108122138A CN 201810028983 A CN201810028983 A CN 201810028983A CN 108122138 A CN108122138 A CN 108122138A
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- 238000004458 analytical method Methods 0.000 title claims abstract description 20
- 238000011144 upstream manufacturing Methods 0.000 claims abstract description 17
- 230000000694 effects Effects 0.000 claims abstract description 13
- 238000012544 monitoring process Methods 0.000 claims abstract description 4
- 238000006243 chemical reaction Methods 0.000 claims description 3
- 238000000034 method Methods 0.000 claims description 2
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- 238000011161 development Methods 0.000 description 3
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0206—Price or cost determination based on market factors
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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Abstract
The invention discloses a kind of real-time management and control analysis method of marketing shared based on different data among enterprises, step is：The super factions of structure unite jointly for S1, upstream and downstream firms, realize the standardization of data format；When the upstream and downstream firms that participation data among enterprises are shared have using different systems, the enterprise of super factions' system is not used by open platform, realizes that the standardization of data format is converted；S2, the establishment advertising campaign in super factions unite of the preferential upstream firm of commodity sales promotion is provided, and selects the target retail shop launched；S3, the commodity of advertising campaign from the system reception of super factions and automatically create the commercial promotions activity into data such as commodity price, the preferential amount of money by retail shop；When S4, retail shop carry out advertising campaign, the sale relevant information of retail shop generates and is automatically uploaded to super send open platform and supplier's Real-Time Sharing in real time；S5, supplier and retailer carry out monitoring and the Developing Tactics of promotion execution based on identical data.
Description
Technical field
It is more particularly to a kind of to be based on different enterprises the present invention relates to computer software and enterprise marketing combined technology field
Between data sharing the real-time management and control analysis method of marketing.
Background technology
With the development of computer and the popularization of network, more more enterprise starts using information-based means to enterprise
Production and operation are managed.And shops's sals promotion fuction is the critical function of traditional cash register system, and many years have been developed, and has crowd
More ripe software vendors.
The sals promotion fuction of existing product is only the marketing purpose service of enterprise in itself, the only software tool as enterprises
It is employed, is the management system of closing.Due to the Real time data share of no upstream and downstream firms, some enterprises can not oneself solely
The vertical industry (such as the super traditional industries such as convenient of business) for completing marketing activity, the preferential and rebating of advertising campaign is really by upstream
What enterprise provided.And just because of the closure of traditional software system, upstream firm can not be implemented to control in numerous retail terminals
Sales situation and promotion effect analysis can only lean on a large amount of traditional manpowers to summarize calculating in a manner of lagging, so there are of high cost
High, inefficiency, data are not allowed, and can not adjust the industries common problem such as marketing strategy in time according to actual conditions.This is also capable
Terminal moves pin energy force difference in industry, and the major reason that success rate is less than 10% is launched and promoted to new product.
The content of the invention
The purpose of the present invention provides a kind of based on different data among enterprises aiming at above-mentioned the shortcomings of the prior art
The real-time management and control analysis method of shared marketing breaks through the organizational boundary of enterprise management system, realizes that the marketing collaboration of socialization is made
Industry, so as to solve industry problems for a long time.
To achieve the above object, the present invention provides following technical solution：
A kind of real-time management and control analysis method of marketing shared based on different data among enterprises, the Synergistic method include following step
Suddenly：
The super factions of structure unite jointly for S1, upstream and downstream firms, realize the standardization of data format；It is total to when participating in data among enterprises
When the upstream and downstream firms enjoyed are had using different systems, the enterprise of super factions' system is not used by open platform, realizes data lattice
The standardization conversion of formula；
S2, the establishment advertising campaign in super factions unite of the preferential upstream firm of commodity sales promotion is provided, and selects what is launched
Target retail shop；
S3, advertising campaign commodity, into the data such as commodity price, the preferential amount of money by retail shop from super factions unite receive and it is automatic
Create the commercial promotions activity；
When S4, retail shop carry out advertising campaign, the sale relevant information of retail shop is generated and is automatically uploaded in real time
It is super to send open platform and supplier's Real-Time Sharing；
S5, supplier and retailer carry out monitoring and the Developing Tactics of promotion execution based on identical data.
As the improvement to above-mentioned technical proposal, the sale relevant information of retail shop includes and the relevant pin of marketing activity
Sell statistics, purchase population characteristic, preferential enjoyment situation, promotion task completion rate, the average retail price of shops, shops are averaged gross profit
Rate.
Compared with prior art, the beneficial effects of the invention are as follows：
It is united based on the real-time management and control analysis method of marketing that different data among enterprises are shared by establishing super factions, the super factions
Prediction and analysis ability of the system based on data sharing and big data, help brand business, manufacturer, dealer to obtain real-time tracking and the palm
Control the effect analysis of retail terminal marketing strategy landing and the Market Feedback and insight of acumen.It enables the enterprise to simultaneously fast
Speed adjusts marketing strategy, according to the accurate improved products of consumer trend according to Market Feedback, the user's infiltration for improving product
The market competitiveness of rate, fundamentally enterprise.
Advertising campaign, which is the traditional forms of enterprises, launches the important means of landing in retail link marketing strategy and new product, always with
Come, since vast retail shop is in information-based A-stage, and there are serious problem of detached island of information, management system is all
The inside operation management that can only be closed, the Marketing Cooperation with foreign enterprises can only be by substantial amounts of manpower and poor efficiency come complete
Into this causes the bottleneck that serious industry market marketing ability is promoted.The design of super factions' system is exactly to solve the heart of these industries
The key of problem.
It is united based on the real-time management and control analysis method of marketing that different data among enterprises are shared by establishing super factions, establishes promotion
Movable enterprise, upstream firm create advertising campaign and launch marketing cost, and downstream retailer, which participates in, establishes cooperation relation
Afterwards, both sides are common based on the data development shops advertising campaign of Real-Time Sharing；Both sides are according to identical data and promotion effect point
Analysis, adjustment commodity are launched, are sold price, target group, the competing equity strategy of reply.
Specific embodiment
Below in conjunction with the embodiment of the present invention, technical scheme is clearly and completely described, it is clear that institute
The embodiment of description is only part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention,
Those of ordinary skill in the art's all other embodiments obtained without making creative work, that is made is any
Modification, equivalent substitution, improvement etc., should all be included in the protection scope of the present invention.
Embodiment 1：Based on the real-time management and control analysis method of marketing that different data among enterprises are shared, which is included such as
Lower step：
The super factions of structure unite jointly for S1, upstream and downstream firms, realize the standardization of data format；It is total to when participating in data among enterprises
When the upstream and downstream firms enjoyed are had using different systems, the enterprise of super factions' system is not used by open platform, realizes data lattice
The standardization conversion of formula；
S2, the establishment advertising campaign in super factions unite of the preferential upstream firm of commodity sales promotion is provided, and selects what is launched
Target retail shop；
S3, advertising campaign commodity, into the data such as commodity price, the preferential amount of money by retail shop from super factions unite receive and it is automatic
Create the commercial promotions activity；
When S4, retail shop carry out advertising campaign, the sale relevant information of retail shop is generated and is automatically uploaded in real time
It is super to send open platform and supplier's Real-Time Sharing；
S5, supplier and retailer carry out monitoring and the Developing Tactics of promotion execution based on identical data.
As the improvement to above-mentioned technical proposal, selling the pin letter relevant information of shops includes and the relevant sale of marketing activity
Statistics, purchase population characteristic, preferential enjoyment situation, promotion task completion rate, the average retail price of shops, shops are averaged gross profit
Rate.
It is united based on the real-time management and control analysis method of marketing that different data among enterprises are shared by establishing super factions, the super factions
Prediction and analysis ability of the system based on data sharing and big data, help brand business, manufacturer, dealer to obtain real-time tracking and the palm
Control the effect analysis of retail terminal marketing strategy landing and the Market Feedback and insight of acumen.It enables the enterprise to simultaneously fast
Speed adjusts marketing strategy, according to the accurate improved products of consumer trend according to Market Feedback, the user's infiltration for improving product
The market competitiveness of rate, fundamentally enterprise.
Advertising campaign, which is the traditional forms of enterprises, launches the important means of landing in retail link marketing strategy and new product, always with
Come, since vast retail shop is in information-based A-stage, and there are serious problem of detached island of information, management system is all
The inside operation management that can only be closed, the Marketing Cooperation with foreign enterprises can only be by substantial amounts of manpower and poor efficiency come complete
Into this causes the bottleneck that serious industry market marketing ability is promoted.The design of super factions' system is exactly to solve the heart of these industries
The key of problem.
It is united based on the real-time management and control analysis method of marketing that different data among enterprises are shared by establishing super factions, establishes promotion
Movable enterprise, upstream firm create advertising campaign and launch marketing cost, and downstream retailer, which participates in, establishes cooperation relation
Afterwards, both sides are common based on the data development shops advertising campaign of Real-Time Sharing；Both sides are according to identical data and promotion effect point
Analysis, adjustment commodity are launched, are sold price, target group, the competing equity strategy of reply.
Claims (2)
- A kind of 1. real-time management and control analysis method of marketing shared based on different data among enterprises, which is characterized in that the Synergistic method Include the following steps：The super factions of structure unite jointly for S1, upstream and downstream firms, realize the standardization of data format；It is shared when participation data among enterprises When upstream and downstream firms are had using different systems, the enterprise of super factions' system is not used by open platform, realizes data format Standardization conversion；S2, the establishment advertising campaign in super factions unite of the preferential upstream firm of commodity sales promotion is provided, and selects the target launched Retail shop；S3, the commodity of advertising campaign are received and automatically created from super factions system by retail shop into data such as commodity price, the preferential amount of money The commercial promotions activity；When S4, retail shop carry out advertising campaign, the sale relevant information of retail shop generates and is automatically uploaded to super group in real time Open platform and supplier's Real-Time Sharing；S5, supplier and retailer carry out monitoring and the Developing Tactics of promotion execution based on identical data.
- 2. the marketing real-time management and control analysis method according to claim 1 shared based on different data among enterprises, feature It is, the pin letter relevant information of retail shop includes sale result relevant with marketing activity, purchase population characteristic, preferential enjoyment Situation, promotion task completion rate, the average retail price of shops, shops's ratio of average gross profit.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810028983.8A CN108122138A (en) | 2018-01-12 | 2018-01-12 | A kind of real-time management and control analysis method of marketing shared based on different data among enterprises |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810028983.8A CN108122138A (en) | 2018-01-12 | 2018-01-12 | A kind of real-time management and control analysis method of marketing shared based on different data among enterprises |
Publications (1)
| Publication Number | Publication Date |
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| CN108122138A true CN108122138A (en) | 2018-06-05 |
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| CN201810028983.8A Pending CN108122138A (en) | 2018-01-12 | 2018-01-12 | A kind of real-time management and control analysis method of marketing shared based on different data among enterprises |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111368332A (en) * | 2020-03-12 | 2020-07-03 | 金杰 | Data sharing method and system among retail merchants |
| CN114820021A (en) * | 2022-03-10 | 2022-07-29 | 百安居信息技术(上海)有限公司 | Collaborative sales promotion method, system and medium based on commodity sales platform and supply chain |
| CN115375358A (en) * | 2022-08-16 | 2022-11-22 | 上海复通软件技术有限公司 | Automobile aftermarket trading method and system and terminal equipment |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102073737A (en) * | 2011-01-21 | 2011-05-25 | 东南大学 | Method and system for automatically providing real-time purchasing suggestion for network retailer |
| CN104680240A (en) * | 2013-12-03 | 2015-06-03 | 冯卫星 | Supply chain inventory optimization method for lightweight information sharing |
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2018
- 2018-01-12 CN CN201810028983.8A patent/CN108122138A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102073737A (en) * | 2011-01-21 | 2011-05-25 | 东南大学 | Method and system for automatically providing real-time purchasing suggestion for network retailer |
| CN104680240A (en) * | 2013-12-03 | 2015-06-03 | 冯卫星 | Supply chain inventory optimization method for lightweight information sharing |
Non-Patent Citations (1)
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| 郭尚鸿等: "零售企业敏捷供应链系统CSS-SCM的研究", 《电子物流》 * |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111368332A (en) * | 2020-03-12 | 2020-07-03 | 金杰 | Data sharing method and system among retail merchants |
| CN114820021A (en) * | 2022-03-10 | 2022-07-29 | 百安居信息技术(上海)有限公司 | Collaborative sales promotion method, system and medium based on commodity sales platform and supply chain |
| CN115375358A (en) * | 2022-08-16 | 2022-11-22 | 上海复通软件技术有限公司 | Automobile aftermarket trading method and system and terminal equipment |
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Effective date of registration: 20190829 Address after: 100000 Beijing Chaoyang District Chaoyang North Road Building 6 Floor 2 Unit 602 Applicant after: Guo Xiaonan Address before: 100024 Floor 1431, Building 10, No. 1 Courtyard, Second Street, Wuliqiao, Chaoyang District, Beijing Applicant before: JIRUI (BEIJING) INFORMATION TECHNOLOGY Co.,Ltd. |
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