CN108122125A - A kind of method of product placement in e-books - Google Patents
A kind of method of product placement in e-books Download PDFInfo
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- CN108122125A CN108122125A CN201611086128.XA CN201611086128A CN108122125A CN 108122125 A CN108122125 A CN 108122125A CN 201611086128 A CN201611086128 A CN 201611086128A CN 108122125 A CN108122125 A CN 108122125A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The present invention relates to e-book field, more particularly to a kind of method of product placement in e-books.It includes the following steps：By retrieving device advertisement keyword is retrieved in the e-book；By the advertisement keyword taxonomic revision retrieved, store to one or more database；Advertiser determines advertisement keyword, is searched for by retrieving device from the database, selects and determines multiple advertisement keywords to be implanted；By the ad material of adaptation according to the advertisement keyword to be implanted institute position in e-books determined in last step, by alternative progress data replacement or insertion, with product placement；The eBook content of product placement in format conversion apparatus is regenerated into e-book formatted file, is distributed to server, user can be downloaded by network.It is of the invention effectively to improve user experience, hard objectives audient, and can be that advertiser improves income.
Description
Technical field
The present invention relates to e-book field, more particularly to a kind of method of product placement in e-books.
Background technology
With 3G (Third Generation) Moblie (the third generation mobile communication, abbreviation 3G)
The arrival in epoch, more and more users access internet by mobile terminal.Since the exclusive degree of mobile phone is high, it is easier to thin
Divide user, convenient for providing personalized advertising service to the user, improve the accuracy that advertisement is launched.
According to Ai Rui China Mobile's marketing industry development research reports in 2011,2011, global moving advertising market was advised
Mould is up to 3,300,000,000 dollars, increases by 230% on a year-on-year basis.And for number of mobile phone users close to 1,000,000,000 people, 3G subscription number breaks through 1.4 hundred million at home,
Smart mobile phone troop goes from strength to strength.Statistics indicate that following mobile Internet advertisement will be latent with wide income space and development
Power.
E-book is also known as e-book, refers to the digitized publication of the message contents such as word, picture, sound, image, can
By wired or wireless network propagation with books existing for the forms such as PDF, DOC, TXT, EPUB or picture.
The dispensing of existing e-book advertisement is divided into three levels：Program insertion, advertising display, dispensing and statistics platform.
Program is embedded in：It is the embedded program designed by each advertising platform self-developing, gives e-book developer
Embedded SDK (Software Development Kit, i.e. Software Development Kit) in the e-book of exploitation.SDK is usually one
It is used to establish opening for application software for specific software package, software frame, hardware platform, operating system etc. by software engineer a bit
The set of hair instrument.Here, SDK is for link advertisement dispensing and platform, to realize the reception of displaying advertisement and data statistics
And transmission, be finally reached advertising display and effect statistics purpose.
Advertising display：By forms such as html, jpg in e-book, advertisement is shown in specified advertisement position.Ad content with
Based on enterprise, product brand advertisement and software download.Advertisement is counted by data standards such as click volume, displaying amount, downloads to throw
The effect put, and realize the accumulative of income.
Launch and count platform：It is to be developed and provided by advertising platform, platform is provided and is supported for the dispensing of advertisement and statistics.
Software developer can realize the adline launched, the setting for the options such as whether launching by the platform.Meanwhile advertisement is launched
Effect data will feed back to the platform by internet, platform launch the statistics and analysis of effect.As advertising platform
The foundation of advertising expenditure is settled accounts to software developer.
These three levels are interrelated to become a system, realizes the dispensing of e-book advertisement.
At present, existing e-book advertisement mostly in the form of being inserted into Banner advertisements in e-books based on.Reading
Fixed-size bar shaped advertisement position is inserted into some position at interface, is mainly shown in the form of picture carousel, the drawback is that：
1. poor user experience
Existing advertising display mode is single, originally with regard to fixation occupies a scale by force on very limited amount of mobile phone screen
Very little advertisement position (usually more than the 1/10 of mobile phone screen entire area), has seriously affected user and has used body in reading process
It tests, strong dislike is generated to advertisement behavior and ad content even with family.
2. target audience is not accurate
The displaying of existing advertisement is that mobile Development person is needed to cooperate with third party's advertising service platform completion.Developer can only
The ad content that third party's advertising service platform is selected to launch, the reader's progress that cannot be but directed to different books are more accurately wide
It accuses and launches.
3. launching, effect is poor, income is few
Since the poor user experience of advertisement, target audience's precision are low, the clicking rate for causing advertisement is very low, does not give not only
Application developer brings abundant advertisement benefit, and while the experience of user is damaged, developer is also made to lost largely
User.Meanwhile this uninteresting advertisement form does not bring to advertiser and expected launches effect or even can be to brand and production
Product are negatively affected.
The content of the invention
It is an object of the invention to provide a kind of method of product placement in e-books, this method causes advertisement and electronics
Book content combines together, and does not reduce the size of readers ' reading screen.
To achieve these goals, the present invention uses following technical scheme：
A kind of method of product placement in e-books, includes the following steps：
A. by retrieving device advertisement keyword is retrieved in master e-book；
B. by the advertisement keyword taxonomic revision retrieved, store to one or more database；
C. advertiser determines advertisement keyword, searches for, selects and determines more from the database by retrieving device
A advertisement keyword to be implanted；
D. by the ad material of adaptation according to the advertisement keyword institute to be implanted determined in last step in e-books
Position, data replacement or insertion are carried out by alternative, with product placement；
E. the eBook content of product placement in format conversion apparatus is regenerated into e-book formatted file, be distributed to
Server, user can be downloaded by network.
The retrieval is divided into automatically retrieval and MS manual search.
The database has the keyword of advertisement value and its advertisement attributes information for storing.
The retrieval device includes at least an input interface, a central processing unit and a memory space；Input circle
Face is used to input multiple advertisement keywords and master e-book；The central processing unit is used to that the retrieval device to be controlled to carry out
Work；The memory space is tied for storing above-mentioned multiple advertisement keywords of input and the master e-book and retrieval
Fruit.
The alternative includes at least an input interface, a central processing unit and a memory space；Input circle
Face is used to input definite multiple advertisement keywords, master e-book and the ad material of replacement；The central processing unit is used
It works in controlling the alternative；The memory space is used to store the above-mentioned multiple advertisement keywords and original of input
Version e-book and replacement result.
The format conversion apparatus includes at least an operation interface, a central processing unit and a memory space；The behaviour
Make interface for e-book to be selected to generate form；The central processing unit is used to that the format conversion apparatus to be controlled to work；
The newly-generated e-book that the memory space inputs for storage.
The form of the ad material is one or more of word, picture, Streaming Media, webpage or link.
The method is suitable for digital publication.
The beneficial effects of the invention are as follows：
1. this method causes advertisement to combine together with eBook content, the size of readers ' reading screen is not reduced, is had more
For good user experience；
2. target consumer actively selects e-book reading according to its demand, product placement is thrown to target with being refined
Consumer；
3. since more good user experience, target audience are more accurate, the clicking rate of advertisement is high, finally, advertisement
More ad revenues will be obtained by launching the developer that effect is good, applies.
Description of the drawings
Fig. 1 is a kind of schematic diagram of the method for product placement in e-books of the present invention.
Specific embodiment
Below in conjunction with the accompanying drawings, the specific embodiment of the present invention is described further.
As shown in Figure 1, for a kind of schematic diagram of the method for product placement in e-books of the present invention, following step is specifically included
Suddenly：
1. retrieve advertisement keyword in master e-book
According to the content of master e-book, valuable advertisement keyword is selected and extracted, is arranged by ad classification.
Wherein, retrieval is divided into two ways, and one kind is automatically retrieval, and one kind is MS manual search.
The searching step of the automatically retrieval includes：
Determine multiple advertisement keywords；
Above-mentioned definite multiple advertisement keywords and master e-book input one are retrieved into device, according to advertisement keyword
Accurate or fuzzy matching, using it is described retrieval device relevant advertisement keyword is retrieved from the content of master e-book
Word；
Above-mentioned definite multiple advertisement keywords can addition, modification or deletion in the retrieval device.
Above-mentioned retrieval device includes at least an input interface, a central processing unit and a memory space.Input circle
Face is used to input above-mentioned definite multiple advertisement keywords and master e-book.The central processing unit is used to control the inspection
Rope device works.The memory space is used to store above-mentioned definite multiple advertisement keywords of input and master electronics
Book and retrieval result.
The searching step of the MS manual search includes：
According to the otherness and individual character of book contents, editorial staff by manually browse select out meet advertiser demand,
Available for the advertisement keyword that advertised product is launched, the supplement keyword launched as advertisement；
The one retrieval device of advertisement keyword and master e-book input that above-mentioned artificial browsing is determined, according to keyword
Accurate or fuzzy matching, using it is described retrieval device relevant advertisement keyword is retrieved from the content of master e-book
Word；
Above-mentioned definite multiple advertisement keywords can addition, modification or deletion in the retrieval device.
The composition of the retrieval device is consistent with automatically retrieval.
The MS manual search, to improve the quantity of the keyword in selected eBook content and accuracy.
2. advertisement keyword is stored to database
The advertisement keyword that will be retrieved, according to adline classification storage into one or more database.Institute
Database is stated to be preferably placed in the retrieval device or in one or more device separated with retrieval device, carry
For the access of advertiser's progress locally or remotely.
Wherein, database for store all keywords with advertisement value and its advertisement attributes information (such as title,
Position, advertisement keyword).
Wherein, the database preferably has the advertisement keyword in more master e-book.
Wherein, the data can be multiple that each database has the advertisement keyword of different classifications respectively.
3. advertisement keyword is searched for
According to the demand and target audience of product or brand, advertiser searches for suitable advertisement in above-mentioned database
Keyword；
It is local by database by above-mentioned definite suitable advertisement keyword and master e-book input retrieval device
Either long-range search utilizes the retrieval content of the device from master e-book according to the accurate or fuzzy matching of keyword
In retrieve relevant advertisement keyword；
Obtain the target books title and launch the information such as keyword quantity that advertisement launches, advertiser is according to the letter of acquisition
Breath, confirms the books and keyword of adaptation, carries out dispensing management.
Above-mentioned advertisement keyword can addition, modification or deletion in the retrieval device.
The composition of the retrieval device is consistent with automatically retrieval.
4. product placement
The demand that advertiser promotes according to publicity, provides ad material, can be advertising language, a surname of product or brand
Blit piece, audio, video, webpage, link.
By ad material and master e-book input alternative, according to the search result of advertisement keyword, institute is used
Ad material is stated to replace the advertisement keyword in master e-book or be inserted into the position that advertisement keyword is marked.
Above-mentioned alternative includes at least an input interface, a central processing unit and a memory space.Input circle
Face is used to input above-mentioned definite multiple advertisement keywords, master e-book and the ad material of replacement.The central processing
Device is used to that the alternative to be controlled to work.The memory space closes for storing above-mentioned definite multiple advertisements of input
Keyword and master e-book and replacement result.
5. distributing electronic book again
The eBook content of product placement is regenerated into the e-book suitable for the issue of each platform in format conversion apparatus
Formatted file.
E-book books are distributed to corresponding server by E-book edition personnel manually, and user can be downloaded by network and be read
It reads.
Above-mentioned format conversion apparatus includes at least an operation interface, a central processing unit and a memory space.The behaviour
Make interface for e-book to be selected to generate form.The central processing unit is used to that the format conversion apparatus to be controlled to work.
The above-mentioned newly-generated e-book that the memory space inputs for storage.
Finally, user accesses the e-book of product placement by moving the terminals such as equipment.Target consumer is according to its demand
E-book reading is actively selected, product placement is thrown to target consumer with being refined.Finally, the developer of application will obtain
More ad revenues.
By taking cuisines as an example, the reader that love reads such books likes oneself cooking more, it is desirable to obtain suitable kitchen tools electric appliance side
It is helped to cook cuisines.
At this point, for corresponding books, advertisement keyword is retrieved in master e-book first；Can automatically retrieval, also may be used
MS manual search, for example, cuisines, kitchen tools, electric appliance etc., these advertisement keywords are stored into database；Each keyword may be used also
It subdivides, for example, cuisines can also be subdivided into water fruits and vegetables, meat etc.；Kitchen tools can also be subdivided into cooking pot tool, knife cut anvil plate, wine
Tool, tableware etc.；Electric appliance can be subdivided into electric cooker, electric pressure cooking saucepan, micro-wave oven, electric oven etc..
Then, the keyword that will be retrieved according to adline taxonomic revision, is stored to database.Wherein, database
Multiple major classes, such as cuisines, kitchen tools, electric appliance can be stored；Under each major class can also lower point of multiple groups, such as：Cuisines-fruit,
Vegetables, meat；Kitchen tools-cooking pot tool, knife cut anvil plate, drinking utensils, tableware；Electric appliance-electric cooker, electric pressure cooking saucepan, micro-wave oven, electric oven.
When advertiser is when needing to carry out advertisement, according to its specific requirements and target audience, determine that suitable advertisement is closed
Keyword for example, the promotion item of advertiser is electric cooker, is first scanned for from database, and result is presented to advertisement visitor
Family, for example, search result is kitchen tools-cooking pot tool, electric appliance-electric cooker, advertiser therefrom selects and determines keyword ' electricity
Device-electric cooker '.
Then by the advertising language or publicity pictures of adaptation, for example, an electric cooker for including brief textual and picture
Advertisement, intuitively describe the functional characteristics of the product so that the audient that advertisement is launched is more accurate；By the pass searched
The position of e-book where keyword ' electric appliance-electric cooker ' carries out data replacement or insertion.
Finally, the eBook content of product placement is regenerated into e-book formatted file, is distributed to server, Yong Huke
It is downloaded by network.
In above-described embodiment, the form of advertisement can also be Streaming Media, webpage, link etc., and typesetting has more flexibility, target
Audient advertisement can be unfolded to obtain more detailed information in the position of the insertion advertisement, and this method causes advertisement and e-book
Content combines together, does not reduce the size of readers ' reading screen, and the position for having broken away from existing advertisement is fixed, hostile user is limited
The drawbacks such as screen, the form of expression be single are enjoyed reader and are read.
A kind of method of product placement in e-books of the present invention, is equally applicable in various digital publications, such as
E-magazine, personal homepage, BBS, BLOG etc..
Claims (8)
- A kind of 1. method of product placement in e-books, it is characterised in that：It includes the following steps：A. by retrieving device advertisement keyword is retrieved in master e-book；B. by the advertisement keyword taxonomic revision retrieved, store to one or more database；C. advertiser determines advertisement keyword, and multiple treat is searched for, selects and determine from the database by retrieving device The advertisement keyword of implantation；D. by the ad material of adaptation according to the advertisement keyword to be implanted determined in last step position in e-books It puts, data replacement or insertion is carried out by alternative, with product placement；E. the eBook content of product placement in format conversion apparatus is regenerated into e-book formatted file, is distributed to service Device, user can be downloaded by network.
- 2. a kind of method of product placement in e-books as described in claim 1, it is characterised in that：The retrieval is divided into automatically retrieval and MS manual search.
- 3. a kind of method of product placement in e-books as described in claim 1, it is characterised in that：The database has the keyword of advertisement value and its advertisement attributes information for storing.
- 4. a kind of method of product placement in e-books as described in claim 1, it is characterised in that：The retrieval device includes at least an input interface, a central processing unit and a memory space；The input interface is used In the multiple advertisement keywords of input and master e-book；The central processing unit is used to that the retrieval device to be controlled to carry out work Make；The memory space is for above-mentioned multiple advertisement keywords of storage input and the master e-book and retrieval result.
- 5. a kind of method of product placement in e-books as described in claim 1, it is characterised in that：The alternative includes at least an input interface, a central processing unit and a memory space；The input interface is used In input definite multiple advertisement keywords, master e-book and the ad material of replacement；The central processing unit is used to control The alternative is made to work；The memory space is electric for storing above-mentioned multiple advertisement keywords of input and master The philosophical works and replacement result.
- 6. a kind of method of product placement in e-books as described in claim 1, it is characterised in that：The format conversion apparatus includes at least an operation interface, a central processing unit and a memory space；Operation circle Face is used to that e-book to be selected to generate form；The central processing unit is used to that the format conversion apparatus to be controlled to work；It is described The newly-generated e-book that memory space inputs for storage.
- 7. a kind of method of product placement in e-books as described in claim 1, it is characterised in that：The form of the ad material is one or more of word, picture, Streaming Media, webpage or link.
- 8. the method for product placement in e-books as described in claim 1, it is characterised in that：The method is suitable for digital publication.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611086128.XA CN108122125A (en) | 2016-11-28 | 2016-11-28 | A kind of method of product placement in e-books |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611086128.XA CN108122125A (en) | 2016-11-28 | 2016-11-28 | A kind of method of product placement in e-books |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108122125A true CN108122125A (en) | 2018-06-05 |
Family
ID=62225635
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611086128.XA Pending CN108122125A (en) | 2016-11-28 | 2016-11-28 | A kind of method of product placement in e-books |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110502299A (en) * | 2019-08-12 | 2019-11-26 | 南京大众书网图书文化有限公司 | It is a kind of for providing the method and apparatus of novel information |
| CN112270159A (en) * | 2020-10-28 | 2021-01-26 | 掌阅科技股份有限公司 | Information insertion method, electronic device, and storage medium |
| CN112528207A (en) * | 2021-02-05 | 2021-03-19 | 北京淇瑀信息科技有限公司 | Activity page generation method and device and electronic equipment |
| CN113722592A (en) * | 2021-08-31 | 2021-11-30 | 南京尚网网络科技有限公司 | Method and equipment for presenting target presentation promotion information |
-
2016
- 2016-11-28 CN CN201611086128.XA patent/CN108122125A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110502299A (en) * | 2019-08-12 | 2019-11-26 | 南京大众书网图书文化有限公司 | It is a kind of for providing the method and apparatus of novel information |
| CN110502299B (en) * | 2019-08-12 | 2021-05-14 | 南京大众书网图书文化有限公司 | Method and equipment for providing novel information |
| CN112270159A (en) * | 2020-10-28 | 2021-01-26 | 掌阅科技股份有限公司 | Information insertion method, electronic device, and storage medium |
| CN112270159B (en) * | 2020-10-28 | 2021-11-16 | 掌阅科技股份有限公司 | Information insertion method, electronic device, and storage medium |
| CN112528207A (en) * | 2021-02-05 | 2021-03-19 | 北京淇瑀信息科技有限公司 | Activity page generation method and device and electronic equipment |
| CN113722592A (en) * | 2021-08-31 | 2021-11-30 | 南京尚网网络科技有限公司 | Method and equipment for presenting target presentation promotion information |
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