CN104077290B - A kind of method and apparatus for generating promoted account - Google Patents
A kind of method and apparatus for generating promoted account Download PDFInfo
- Publication number
- CN104077290B CN104077290B CN201310100782.1A CN201310100782A CN104077290B CN 104077290 B CN104077290 B CN 104077290B CN 201310100782 A CN201310100782 A CN 201310100782A CN 104077290 B CN104077290 B CN 104077290B
- Authority
- CN
- China
- Prior art keywords
- keyword
- popularization
- group
- language
- business
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Databases & Information Systems (AREA)
- Finance (AREA)
- Theoretical Computer Science (AREA)
- Accounting & Taxation (AREA)
- Data Mining & Analysis (AREA)
- Physics & Mathematics (AREA)
- Entrepreneurship & Innovation (AREA)
- General Physics & Mathematics (AREA)
- General Engineering & Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
Abstract
Embodiment of the present invention proposes a kind of method and apparatus for generating promoted account.Method includes：Receive tag along sort information and target webpage chained address；From webpage capture business keyword corresponding to target webpage chained address, there is the service group of same category according to tag along sort information retrieval, the business keyword of the service group is obtained, and the business keyword of service group is merged with from the keyword of webpage capture corresponding to target webpage chained address；Keyword after merging is grouped, the popularization language of every group of keyword is generated, and grouping keyword is packaged into popularization group with corresponding popularization language；Promoted account is generated based on the popularization group after encapsulation.Embodiment of the present invention can carry out various extensions to keyword, improve popularization efficiency.
Description
Technical field
Embodiment of the present invention is related to technical field of information processing, more particularly, to a kind of side for generating promoted account
Method and device.
Background technology
With the rapid development of computer technology and network technology, internet（Internet）With instant messaging in people
Daily life, the effect that plays in study and work it is also increasing.Moreover, with the development of mobile Internet, interconnection
Net also develops to mobile.In the current information age, various information equipments come into being：It is useful for consolidating for Tone Via
Determine phone, mobile phone；It is useful for information resources share, the server and PC of processing；Video data is useful for show
Various television sets etc..These equipment are all to be generated in specific area to solve actual demand.As electronics disappears
Take, computer, communication（3C）Attention has been put into the information to each different field by the arrival of fusion, people more and more
In the research that equipment is comprehensively utilized, existing resource equipment to be made full use of preferably to be serviced for people.
Search engine advertisement is exactly a kind of example use utilized for informix.Search engine advertisement is also referred to as closed
Keyword advertisement refers to that advertiser according to the definite keyword such as oneself product or content, the feature of service, writes ad content simultaneously
Autonomous price launches advertisement on a search engine.When the Keywords matching of content and advertiser that user searches for, accordingly
Advertisement may can be demonstrated, and be charged after user clicks on according to advertiser to the bid of the keyword.In the displaying of advertisement
In, good popularization language can promote the exposure rate and clicking rate of advertisement.
However, in the prior art, it is necessary to actively fill in the business that expectation is promoted by user oneself, system will be pushed away to user
Predetermined candidate popularization keyword is sent, user determines keyword from these candidate popularization keywords again, and by user voluntarily
Language is promoted in generation.
However, the scope of candidate popularization keyword is very limited in the prior art this, and keyword can not be carried out
Various extensions, therefore promote inefficient.Moreover, it is this in the prior art, it is very single to the grouping means of keyword, and
And the setting of promoted account does not meet actual demand, therefore reduce further popularization efficiency.
The content of the invention
Embodiment of the present invention proposes a kind of method for generating promoted account, is extended, and improves to promoting keyword
Promote efficiency.
Embodiment of the present invention also proposed a kind of device for generating promoted account, is extended to promoting keyword, and
It improves and promotes efficiency.
The concrete scheme of embodiment of the present invention is as follows：
A kind of method for generating promoted account, this method include：
Receive tag along sort information and target webpage chained address；
From webpage capture business keyword corresponding to target webpage chained address, phase is had according to tag along sort information retrieval
With the service group of classification, obtain the business keyword of the service group, and by the business keyword of service group with from target
The keyword of webpage capture corresponding to webpage link address is merged；
Keyword after merging is grouped, generates the popularization language of every group of keyword, and will grouping keyword with it is corresponding
It promotes language and is packaged into popularization group；
Promoted account is generated based on the popularization group after encapsulation.
A kind of device for generating promoted account, the device include receiving unit, keyword combining unit, popularization group encapsulation list
Member and account generation unit, wherein：
Receiving unit, for receiving tag along sort information and target webpage chained address；
Keyword combining unit, for from webpage capture business keyword corresponding to target webpage chained address, according to point
The information retrieval of class label has the service group of same category, obtains the business keyword of the service group, and by service group
Business keyword merged with from the keyword of webpage capture corresponding to target webpage chained address；
Popularization group encapsulation unit for being grouped to keyword after merging, generates the popularization language of every group of keyword, and will
Grouping keyword is packaged into popularization group with corresponding popularization language；
Account generation unit, for generating promoted account based on the popularization group after encapsulation.
It can be seen from the above technical proposal that in embodiments of the present invention, receive tag along sort information and target webpage
Chained address；From webpage capture business keyword corresponding to target webpage chained address, had according to tag along sort information retrieval
The service group of same category, obtains the business keyword of the service group, and by the business keyword of service group with from mesh
The keyword of webpage capture is merged corresponding to mark webpage link address；Keyword after merging is grouped, generates every group
The popularization language of keyword, and grouping keyword is packaged into popularization group with corresponding popularization language；Based on the popularization group life after encapsulation
Into promoted account.It can be seen that after using embodiment of the present invention, can business be captured by target webpage chained address and closed
The service group of key word and retrieval with same category is to obtain business keyword, therefore keyword source is not only limited to
Preset keyword, but various extensions can be carried out to keyword, therefore improve popularization efficiency.
Moreover, after using embodiment of the present invention, will grouping keyword with it is corresponding promote language be packaged into popularization group with
Promoted account is formed, so as to establish rational structure of accounts based on the predicable of keyword, and which thereby enhances and pushes away
Wide efficiency.
Description of the drawings
Fig. 1 is the method flow diagram that promoted account is generated according to embodiment of the present invention；
Fig. 2 is the structure drawing of device according to the generation promoted account of embodiment of the present invention.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, the present invention is made below in conjunction with the accompanying drawings further
Detailed description.
Fig. 1 is the method flow diagram that promoted account is generated according to embodiment of the present invention.
As shown in Figure 1, this method includes：
Step 101：Receive tag along sort information and target webpage chained address.
It is possible, firstly, to be divided previously according to various ways to the various businesses source on network, service source is divided into
Multiple service groups.For example, each service source can be divided according to the affiliated industry of service source, phase service source of the same trade
It is divided into identical service group.
Each service source also provides the popularization language and keyword of itself respectively.Specifically, service source can launched
The advertiser of advertisement.
Preferably, it is respectively that service source is set for the industry-specific tag along sort in area after classifying to service source,
It can be by the interrelated preservation of the promoted account of tag along sort and service source.For each service source, also pre-save corresponding
Sorting key word, and each service source can be corresponding with multiple sorting key wories.For example, some service source can be preserved
The sorting key wories such as " mobile phone ", " interchanger ", " rechargeable card ".
During trade division, it can be distinguished according to a variety of dividing modes.It for example, can be according to industry three times
It is divided.The primary industry refers to agriculture, forestry, animal husbandry, fisheries；Secondary industry refers to mining industry, manufacturing industry, electric power, combustion gas and water
Production and supply industry, construction industry；The tertiary industry refers to the other industry in addition to first and second industry, specifically includes：Traffic is transported
Defeated, storage and postal industry, information transmission, Computer Service and software industry, wholesale and retail business, accommodation and catering industry, financial circles,
Real estate, lease and business service industry, scientific research, technological service and Geologic Exploration, water conservancy, environment and communal facility pipe
Industry, neghborhood services and other service trades are managed, education, health, social security and social welfare industry, culture, physical culture and show business are public
Condominium is managed and social organization, international organization, etc..
Optionally, can also be divided according to industrial sectors of national economy type.It is divided into 15 major classes, puts in order as follows:⑴
Agriculture, forestry, animal husbandry, fisheries；(2) extractive industry；(3) manufacturing industry；(4) the production and supply industry of electric power, coal gas and water；(5) construction industry；(6) geology
It reconnoitres, water conservancy management industry；(7) communications and transportation, storage and post and communication industry；(8) wholesale retail trade and catering services；(9) finance, guarantor
Dangerous industry；(10) real estate；(11) social service trades；(12) hygienic physical culture and social welfare industry；(13) education, culture and arts and broadcast film
TV industry；(14) scientific research and complex art service trade；(15) government offices, organ of political party and public organization, etc..
The specific embodiment of trade division is set out in detail above, it will be appreciated by those of skill in the art that this sieve
Row are only illustrative, are not used to be defined the protection domain of embodiment of the present invention.
When a new service source it is expected to generate promoted account when, it is necessary to send the tag along sort information and mesh of the business
Mark webpage link address.The tag along sort information description of the business has the classification information of the business, for example which belongs to specifically
Industry.The target webpage chained address of the business can be with the relevant web page address of the business, include in the web page with
The relevant keyword of business, such as：The target webpage chained address of business can be the homepage of business.
Step 102：From webpage capture business keyword corresponding to target webpage chained address, examined according to tag along sort information
Rigging has the service group of same category, obtains the business keyword of the service group, and by the business keyword of service group
Merged with from the keyword of webpage capture corresponding to target webpage chained address.
Herein, first from webpage capture business keyword corresponding to target webpage chained address.For example, it can be based on being somebody's turn to do
Each keyword on the navigation bar crawl service line of webpage.
At the same time it can also have the service group of same category according to tag along sort information retrieval, the service group is obtained
Business keyword.
For example, the tag along sort information received is " communication device industry ".It is at this point, " logical according to tag along sort information first
Letter equipment Industry " retrieve be all " communication device industry " classification service group, then retrieve each from the service group
The business keyword of service source.
Then, can by the business keyword of service group with from the pass of webpage capture corresponding to target webpage chained address
Keyword is merged.Wherein, during keyword merges, the keyword of coincidence is then removed for identical keyword.
Step 103：Keyword after merging is grouped, generates the popularization language of every group of keyword, and keyword will be grouped
Popularization group is packaged into corresponding popularization language.
Herein, keyword after merging can be grouped based on keyword part of speech.It for example, can be by noun part-of-speech
Keyword be divided into one group, the keyword of adjective part of speech be divided into one group, sigh with feeling clause keyword be divided into one group, etc..And
Can be directed to grouping keyword, in group refine it is subdivided, such as certain grouping keyword in further according to keyword whether
Secondary grouping is carried out for core word.
Alternatively it is also possible to whether be that core word is grouped first against keyword, grouping keyword is then directed to again,
Carry out refining in group subdivided, for example part of speech further according to keyword in certain grouping keyword carries out secondary grouping.
In one embodiment, negative keyword is set in keyword group that can also be after grouping.Work as network retrieval
Occurs the negative keyword in string, then the business will not be expanded.
In the step of popularization language of every group of keyword of generation, the source business by providing this group of keyword can be retrieved first
The predetermined number provided promotes language；The popularization language list retrieved is shown again, and is received in the popularization language list
The editor of language is promoted to generate the popularization language of every group of keyword.
Wherein, after the predetermined number provided in retrieval by the source business for providing this group of keyword promotes language, the party
Method further comprises：It is promoted from predetermined number in language, retrieves the popularization language with asterisk wildcard keyword, closed based on asterisk wildcard
The part of speech of keyword is classified to promoting language, forms the popularization language list of classification；It is described to show the popularization language list bag retrieved
It includes：Show the popularization language list of the classification；It is described to receive for the editor of language is promoted in the popularization language list to generate new push away
Wide language includes：Asterisk wildcard keyword is replaced with into sorting key word to generate the popularization language of every group of keyword.
Preferably, sorting key word is further received in a step 101.According to tag along sort information retrieval in step 102
Service group with same category, obtaining the business keyword of the service group includes：Had according to tag along sort information retrieval
There is the service group of same category, the business subgroup with same category keyword is retrieved from the service group, and is obtained
Take the business keyword of the business subgroup with same category keyword.
Such as, it is assumed that the tag along sort information received in a step 101 is " communication device industry ", and also receiving has classification to close
Key word " mobile phone ".At this point, it is all " communication device industry " point to be retrieved first according to tag along sort information " communication device industry "
The service group of class, then the service source with same category keyword is retrieved from the service group（I.e. from service group
Each service source with " mobile phone " sorting key word is retrieved, there is the service source of " mobile phone " sorting key word to form industry for these
Business subgroup）, and obtain with same category keyword（That is " mobile phone "）Business subgroup in each service source business close
Keyword.
In one embodiment, generating the popularization language of every group of keyword includes：
The predetermined number that retrieval is provided by the source business for providing this group of keyword promotes language；Show the popularization retrieved
Language list, and receive to be directed in the popularization language list and promote popularization language of the editor of language to generate every group of keyword.
Such as, it is assumed that the tag along sort information received in a step 101 is " communication device industry ", and also receiving has classification to close
Key word " mobile phone ".At this point, it is all " communication device industry " point to be retrieved first according to tag along sort information " communication device industry "
The service group of class, then the business subgroup with same category keyword is retrieved from the business, and retrieve by the industry
The predetermined number that each service source is provided in business subgroup promotes language.
In one embodiment, asterisk wildcard keyword is further includeed in the popularization language that service source is provided.It can be with
By service source asterisk wildcard keyword is marked by various notation methods.
Such as：For following popularization language, can mark as follows：
Select xx stores on { commodity }, quality guarantee！Xx stores provide perfect { certified products commodity }, 15 days Return of Goods without Reasons！
" commodity " and " certified products commodity " wherein in { } are exactly asterisk wildcard keyword.
In one embodiment, the predetermined number that is provided by the source business for providing this group of keyword promote language it
Afterwards, this method further comprises：It is promoted from predetermined number in language, retrieves the popularization language with asterisk wildcard keyword；It is based on
The part of speech of asterisk wildcard keyword is classified to promoting language, forms the popularization language list of classification；It is described to show the popularization retrieved
Language list includes：Show the popularization language list of the classification.
Wherein, the part of speech based on asterisk wildcard keyword is classified to promoting language, can be included but is not limited to：It will be logical
Part of speech with symbol keyword is divided into one kind for the popularization language of noun；It is adjectival popularization language point by the part of speech of asterisk wildcard keyword
For one kind；Popularization language of the part of speech of asterisk wildcard keyword for exclamation clause is divided into one kind, etc..
Herein, user can be received for the editor of language is promoted in the popularization language list to generate new popularization language.It can
Asterisk wildcard keyword can also be replaced with sorting key word to generate new popularization language by selection of land.
As it can be seen that embodiment of the present invention is classified according to the part of speech of asterisk wildcard keyword, sorting key word can be replaced
The asterisk wildcard keyword identical with its part of speech is changed to generate new popularization language, and the sentence for promoting language that this mode is generated
It can be more clear and more coherent.
Moreover, the form that shows for promoting language list can be " preview " pattern.For example, screen can be divided into two,
A middle part promotes language list for showing, another part for user to promoting the popularization language in language list into edlin, with
Reach the function of What You See Is What You Get.
Then, grouping keyword is packaged into popularization group with corresponding popularization language.The popularization group is similar to " popularization unit ",
It can be applied in several scenes.
Step 104：Promoted account is generated based on the popularization group after encapsulation.
Herein, can determine to promote type first；Then resettle between the popularization group after encapsulation and popularization type
Correspondence, to generate promoted account.
Layered structure can be had by promoting account number, included promoting type and popularization group from top to bottom successively, and promoted
Group includes promoting language and keyword.
When needing to divide different budgets, can be realized by creating different popularization types, and according to popularization type
Division, can increase other dimensions with popularization group to supplement.By being layered to promoting account number, different popularization types can be given
Corresponding budget is set, and facilitates monitoring.And for popularization group, different popularization products can be directed to, different popularization languages is set,
And different popularization products pushes different crowds to.For promoting type, set for the good a kind of website emphasis dispensing of effect
Put a high proportion of budget.If not distinguishing different dispensing devices, it is necessary to select dispensing device full when website is selected,
It can guarantee and have the opportunity to show on computer and wireless device.
It is example below based on advertising platform, embodiment of the present invention is described in detail.
First, user inputs information, specifically includes：User advertising platform foregrounding tag along sort information, so as to
Oneself affiliated industry is selected, then user fills in the sorting key word and the user's target web of oneself on the foreground of advertising platform
Network address.
Then, advertising platform captures out keyword from the user's target web network address, and is expanded with keyword instrument
（For example expand out agreement word, similar word）.Meanwhile the sorting key word that advertising platform is filled in simultaneously according to client, as core
Keyword is expanded with keyword instrument（For example expand out agreement word, similar word）.Moreover, advertising platform also it is all
Have and the customer account with same category keyword is found in client, and the keyword in the customer account is replicated.So
Afterwards, the keyword that advertising platform obtains above-mentioned three classes different approaches carries out duplicate removal, and according to the part of speech and core word of keyword
It is grouped.
Advertising platform preferably also adds negative keyword in keyword is grouped.It specifically includes：Advertising platform it is all
Have and customer account mutually of the same trade is found in client, client is recommended into the duplication of most common preceding ten negative keywords, is entertained guests
Family decides whether to add or change.
Then, advertising platform starts to recommend existing popularization language, specifically includes：Advertising platform is first in existing client
In, finding has same category label information and sorting key word user, wherein, the word of advertising creative different according to dispensing device
Number requirement is different, each industry species, can filter out the amount of showing and be more than N, and the popularization language of clicking rate top20.
Then, advertising platform can find out the popularization with asterisk wildcard keyword in the advertising creative of every class top20
Language.Advertising platform judges the part of speech of asterisk wildcard keyword, and the identical intention of asterisk wildcard keyword part of speech is divided into one group, will
The advertising creative grouping of top20, the intention of every group of screening clicking rate top1-3 recommends user, and it is pre- for advertisement to show form
Look at pattern.
Finally, user can change popularization language, specifically include：User's reading advertisements preview mode carries out intention modification, most
User confirms the intention after modification well afterwards, and the popularization language is applied in the different dispensing devices of the user.
Optionally, recommend the existing specific steps for promoting language for advertising platform, could alternatively be：
For advertising platform in existing advertiser, retrieval has same category label information and sorting key word user.So
Afterwards, advertising platform is different and push away and close the number of words of language and require different according to dispensing device, and for each species, screening is exhibited
Now amount is more than N, and the popularization language of clicking rate top5.Finally, the amount of showing is more than N, and the popularization of clicking rate top5 by advertising platform
Language shows form for " advertising previews " pattern.For example, screen can be divided into two, a portion promotes language row for showing
Table, another part is used for user to promoting the popularization language in language list into edlin, to reach the function of What You See Is What You Get.
Optionally, recommend the existing specific steps for promoting language for advertising platform, could alternatively be：
For advertising platform in existing advertiser, retrieval has same category label information and sorting key word user.So
Afterwards, advertising platform is different and push away and close the number of words of language and require different according to dispensing device, for each species, filters out and shows
Amount is more than N, and the popularization language of clicking rate top3, as queue to be selected.Wherein：Advertising platform utilizes the sorting key word of user
Core word captures the popularization language of top3 on a search engine, adds in queue to be selected.Finally, advertising platform is by popularization to be selected
Language is presented to client and is selected and changed, and shows form for " advertising previews " pattern.For example, screen can be divided into two,
A portion promotes language list for showing, another part for user to promoting the popularization language in language list into edlin,
To reach the function of What You See Is What You Get.
After the popularization language of every group of keyword is generated, grouping keyword can be packaged into popularization with corresponding popularization language
Group.Then again using the popularization group after encapsulation as least unit, promoted account is generated.Wherein it is possible to it determines to promote type first；Again
It establishes the popularization group after encapsulation and promotes the correspondence between type, to generate promoted account.
Such as：Client can determine to promote type first on foreground.For example it selects region that each keyword to be launched, throw
Put starting and end time（Acquiescence is without the end time）And budget weekly, and select what each keyword to be launched to set
It is standby, such as：Mobile phone or personal computer.
Advertising platform selects determine which type of structure of accounts built further according to client.
For example, the structure of accounts for system recommendation：
If the user with multiple key, it can be established according to budget weekly and promote type, according still further to keyword classification
Establish advertisement group；Or established according to region and promote type, establish advertisement group according to keyword.
If the user with independent keyword, budget popularization type can be established weekly, be built according still further to keyword classification
Vertical advertisement group；It can also be established according to region and promote type, advertisement group is established according to keyword classification.
Such as, it is assumed that client circumstances are as follows：Client is the clothes business for selling clothes, has keyword " women's dress ", weekly budget
700 yuan, mobile phone and PC device are launched, the time started is advertisement series（Promote type）Settling time, no end
Time, launching region is：The whole nation.Meanwhile the client has a keyword " men's clothing ", budget 1400 weekly, launch mobile phone and and
People's computer equipment, time started are advertisement serial settling time, and no end time, launching region is：Beijing/Shanghai.
Multiple key structure of accounts can be then determined as.At this point, advertising platform establishes four advertisement series automatically, respectively
For：
Promote type one：" women's dress " launches mobile phone searching advertisement, weekly budget 300, and the time started establishes for advertisement series
Time, no end time launch the whole nation.
Promote type two：" women's dress " launches personal computer search advertisements, weekly budget 400, and the time started is advertisement system
Settling time is arranged, no end time launches the whole nation.
It promotes type one and promotes the budget between type two, according to dispensing effect, the pre- point counting of advertising platform Automatic Optimal
Match somebody with somebody.
Promote type three：" men's clothing " launches mobile phone searching advertisement, weekly budget 600, and the time started establishes for advertisement series
Time, no end time launch Beijing/Shanghai.
Promote type four：" men's clothing " launches personal computer search advertisements, weekly budget 800, and the time started is advertisement system
Settling time is arranged, no end time launches Beijing/Shanghai.
It promotes type three and promotes the budget between type four, according to dispensing effect, the pre- point counting of advertising platform Automatic Optimal
Match somebody with somebody.
Although embodiment of the present invention is described in detail using advertising sector as example above, those skilled in the art
It is to be appreciated that this description is only exemplary, it is not used to be defined embodiment of the present invention.
Based on above-mentioned detailed analysis, embodiment of the present invention also proposed a kind of device for generating promoted account.
Fig. 2 is the structure chart for the device that promoted account is generated according to embodiment of the present invention.
As shown in Fig. 2, the device includes receiving unit 201, keyword combining unit 202,203 and of popularization group encapsulation unit
Account generation unit 204, wherein：
Receiving unit 201, for receiving tag along sort information and target webpage chained address；
Keyword combining unit 202, for from webpage capture business keyword corresponding to target webpage chained address, according to
Tag along sort information retrieval has the service group of same category, obtains the business keyword of the service group, and by business group
The business keyword of group is merged with from the keyword of webpage capture corresponding to target webpage chained address；
Popularization group encapsulation unit 203 for being grouped to keyword after merging, generates the popularization language of every group of keyword,
And grouping keyword is packaged into popularization group with corresponding popularization language；
Account generation unit 204, for generating promoted account based on the popularization group after encapsulation.
In one embodiment,
Receiving unit 201 is further used for receiving sorting key word；
Keyword combining unit 202, for having the service group of same category according to tag along sort information retrieval, from this
The business subgroup with same category keyword is retrieved in service group, and obtains the business with same category keyword
The business keyword of subgroup.
In one embodiment,
Popularization group encapsulation unit 203 is grouped keyword after merging for being based on keyword part of speech, and after grouping
Keyword group in negative keyword is set.
In one embodiment,
Popularization group encapsulation unit 203, for retrieving the predetermined number provided by the source business for providing this group of keyword
Language is promoted, shows the popularization language list retrieved, and is received every to generate for the editor of language is promoted in the popularization language list
The popularization language of group keyword.
In one embodiment,
Popularization group encapsulation unit 203 is further used for being provided by the source business for providing this group of keyword in retrieval pre-
After fixed number mesh promotes language, promoted from the predetermined number in language, retrieve the popularization language with asterisk wildcard keyword, base
Classify in the part of speech of asterisk wildcard keyword to promoting language, form the popularization language list of classification；Show the popularization language of the classification
List, and asterisk wildcard keyword is replaced with into sorting key word to generate the popularization language of every group of keyword.
In one embodiment,
Account generation unit 204 for determining to promote type, and is established between the popularization group after encapsulation and popularization type
Correspondence is to generate promoted account.
Moreover, user can browse popularization language in various terminals using browser, these terminals can be included still
It is not limited to：Functional mobile phone, smart mobile phone, palm PC, PC（PC）, tablet computer or personal digital assistant（PDA）,
Etc..
Although enumerating the specific example of terminal in detail above, those skilled in the art are it is to be appreciated that these are enumerated only explains
Purpose is stated, is not intended to limit the present invention the protection domain of embodiment.Browsing implement body can include the Internet of Microsoft
The Safari of Firefox, Apple of Explorer, Mozilla, Opera, Google Chrome, GreenBrowser etc. is clear
Look at device.
Although some common browsers are listed in detail above, it will be appreciated by those of skill in the art that the present invention is implemented
Mode is not limited to these browsers, but can be adapted for arbitrarily can be used in display web page server or archives economy
File simultaneously allows the application of user and file interaction（App）, these applications can be various browsers common at present, can also
It is other application programs arbitrarily with web page browsing function.
Indeed, it is possible to generation promoted account that embodiment of the present invention proposed is embodied by diversified forms
Method and apparatus.
For example, the application programming interfaces of certain specification can be followed, the method for generating promoted account is written as being installed to
Plug-in card program in PC, mobile terminal etc. can also be encapsulated as application program so that user voluntarily downloads use.
When being written as plug-in card program, a variety of card formats such as ocx, dll, cab can be implemented as.It can also be inserted by Flash
The particular techniques such as part, RealPlayer plug-in units, MMS plug-in units, MIDI staffs plug-in unit, ActiveX plug-in units are of the invention real to implement
The method for the generation promoted account that the mode of applying is proposed.
Account is promoted in the generation that can be proposed embodiment of the present invention by the storing mode that instruction or instruction set store
The method at family is stored on various storage mediums.These storage mediums include but is not limited to：Floppy disk, CD, DVD, hard disk,
Flash memory, USB flash disk, CF cards, SD card, mmc card, SM cards, memory stick（Memory Stick）, xD cards etc..
Furthermore it is also possible to the method for the generation promoted account that embodiment of the present invention is proposed is applied to based on flash memory
（Nand flash）Storage medium in, such as USB flash disk, CF cards, SD card, SDHC cards, mmc card, SM cards, memory stick, xD cards etc..
In conclusion in embodiments of the present invention, receive tag along sort information and target webpage chained address；From target
Webpage capture business keyword corresponding to webpage link address has the business group of same category according to tag along sort information retrieval
Group, obtains the business keyword of the service group, and by the business keyword of service group with from target webpage chained address institute
The keyword of corresponding webpage capture is merged；Keyword after merging is grouped, generates the popularization language of every group of keyword, and
Grouping keyword is packaged into popularization group with corresponding popularization language；Promoted account is generated based on the popularization group after encapsulation.Thus may be used
See, after embodiment of the present invention, business keyword and retrieval can be captured by target webpage chained address to be had
The service group of same category is to obtain business keyword, therefore keyword source is not only limited to preset keyword,
But various extensions can be carried out to keyword, therefore improve popularization efficiency.
Moreover, after using embodiment of the present invention, will grouping keyword with it is corresponding promote language be packaged into popularization group with
Promoted account is formed, so as to establish rational structure of accounts based on the predicable of keyword, and which thereby enhances and pushes away
Wide efficiency.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention.It is all
Within the spirit and principles in the present invention, any modifications, equivalent replacements and improvements are made should be included in the protection of the present invention
Within the scope of.
Claims (10)
- A kind of 1. method for generating promoted account, which is characterized in that this method includes：Receive tag along sort information and target webpage chained address；From webpage capture business keyword corresponding to target webpage chained address, there is identical point according to tag along sort information retrieval The service group of class, obtains the business keyword of the service group, and by the business keyword of service group with from target webpage The keyword of webpage capture corresponding to chained address is merged；Keyword after merging is grouped, generates the popularization language of every group of keyword, and will grouping keyword and corresponding popularization Language is packaged into popularization group；Promoted account is generated based on the popularization group after encapsulation；The popularization group generation promoted account based on after encapsulation includes：It determines to promote type；Establish encapsulation after popularization group with The correspondence between type is promoted, to generate promoted account.
- 2. the method for generation promoted account according to claim 1, which is characterized in that further receive sorting key word；The service group according to tag along sort information retrieval with same category obtains the business keyword of the service group Including：According to tag along sort information retrieval there is the service group of same category, retrieved from the service group with identical point The business subgroup of class keyword, and obtain the business keyword of the business subgroup with same category keyword.
- 3. the method for generation promoted account according to claim 1, which is characterized in that keyword carries out after described pair of merging Grouping includes：Keyword after merging is grouped based on keyword part of speech；This method further comprises：Negative keyword is set in keyword group after grouping.
- 4. the method for generation promoted account according to claim 1, which is characterized in that described every group of keyword of generation pushes away Wide language includes：The predetermined number that retrieval is provided by the source business for providing this group of keyword promotes language；It shows the popularization language list retrieved, and receives for the editor of language is promoted in the popularization language list to generate every group of pass The popularization language of keyword.
- 5. the method for generation promoted account according to claim 4, which is characterized in that in retrieval by providing this group of keyword The predetermined number that is provided of source business promote language after, this method further comprises：It is promoted from the predetermined number in language, the popularization language with asterisk wildcard keyword is retrieved, based on asterisk wildcard keyword Part of speech to promote language classify, form the popularization language list of classification；It is described to show that the popularization language list retrieved includes：Show the popularization language list of the classification；Described receive is included for the editor that language is promoted in the popularization language list with generating new popularization language：By asterisk wildcard keyword Sorting key word is replaced with to generate the popularization language of every group of keyword.
- 6. a kind of device for generating promoted account, which is characterized in that the device includes receiving unit, keyword combining unit, pushes away Wide group encapsulation unit and account generation unit, wherein：Receiving unit, for receiving tag along sort information and target webpage chained address；Keyword combining unit, for from webpage capture business keyword corresponding to target webpage chained address, according to contingency table Signing information retrieval has the service group of same category, obtains the business keyword of the service group, and by the industry of service group Business keyword is merged with from the keyword of webpage capture corresponding to target webpage chained address；Popularization group encapsulation unit for being grouped to keyword after merging, generates the popularization language of every group of keyword, and will grouping Keyword is packaged into popularization group with corresponding popularization language；Account generation unit, for generating promoted account based on the popularization group after encapsulation；The popularization group life based on after encapsulation Include into promoted account：It determines to promote type；It establishes the popularization group after encapsulation and promotes the correspondence between type, with generation Promoted account.
- 7. the device of generation promoted account according to claim 6, which is characterized in thatReceiving unit is further used for receiving sorting key word；Keyword combining unit, for having the service group of same category according to tag along sort information retrieval, from the business group The business subgroup with same category keyword is retrieved in group, and obtains the business subgroup with same category keyword Business keyword.
- 8. the device of generation promoted account according to claim 6, which is characterized in thatPopularization group encapsulation unit is grouped keyword after merging for being based on keyword part of speech, and key after grouping Negative keyword is set in word group.
- 9. the device of generation promoted account according to claim 6, which is characterized in thatPopularization group encapsulation unit promotes language for retrieving the predetermined number provided by the source business for providing this group of keyword, It shows the popularization language list retrieved, and receives for the editor of language is promoted in the popularization language list to generate every group of keyword Popularization language.
- 10. the device of generation promoted account according to claim 6, which is characterized in thatPopularization group encapsulation unit is further used for the predetermined number provided in retrieval by the source business for providing this group of keyword After promoting language, promoted from the predetermined number in language, the popularization language with asterisk wildcard keyword is retrieved, based on asterisk wildcard The part of speech of keyword is classified to promoting language, forms the popularization language list of classification；Show the popularization language list of the classification, and will Asterisk wildcard keyword replaces with sorting key word to generate the popularization language of every group of keyword.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310100782.1A CN104077290B (en) | 2013-03-26 | 2013-03-26 | A kind of method and apparatus for generating promoted account |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310100782.1A CN104077290B (en) | 2013-03-26 | 2013-03-26 | A kind of method and apparatus for generating promoted account |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN104077290A CN104077290A (en) | 2014-10-01 |
| CN104077290B true CN104077290B (en) | 2018-06-01 |
Family
ID=51598550
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201310100782.1A Active CN104077290B (en) | 2013-03-26 | 2013-03-26 | A kind of method and apparatus for generating promoted account |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104077290B (en) |
Families Citing this family (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104503997B (en) * | 2014-12-05 | 2017-12-26 | 北京百度网讯科技有限公司 | Colleague's localization method, device and computer equipment |
| CN104536992B (en) * | 2014-12-10 | 2019-03-26 | 北京国双科技有限公司 | The expanding method and device of keyword |
| CN104504135B (en) * | 2014-12-31 | 2018-09-18 | 北京国双科技有限公司 | The generation method and device of promoted account structure |
| CN104933019B (en) * | 2015-06-05 | 2019-05-10 | 亚信科技（南京）有限公司 | A kind of method and device that list generates |
| CN106557473B (en) * | 2015-09-24 | 2020-01-07 | 北京国双科技有限公司 | Method and device for generating new channel |
| CN106682038B (en) * | 2015-11-10 | 2020-09-15 | 北京国双科技有限公司 | Keyword state processing method and device |
| CN108241629A (en) * | 2016-12-23 | 2018-07-03 | 百度在线网络技术（北京）有限公司 | Keyword group technology and device |
| CN108932272B (en) * | 2017-05-27 | 2021-12-24 | 北京国双科技有限公司 | Promotion account generation method and device |
| CN108153909B (en) * | 2018-01-18 | 2022-06-10 | 百度在线网络技术（北京）有限公司 | Keyword putting word-expanding method and device, electronic equipment and storage medium |
| CN110717104B (en) * | 2019-10-11 | 2022-05-20 | 广州市丰申网络科技有限公司 | Keyword advertisement putting automatic negative keyword method and device |
| CN111949612B (en) * | 2020-07-31 | 2023-02-28 | 广西美立方工程咨询有限公司 | Unstructured data storage middleware system based on hadoop and use method thereof |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102231154A (en) * | 2011-05-27 | 2011-11-02 | 百度在线网络技术（北京）有限公司 | Method and equipment for acquiring optimization information corresponding to popularization application |
| CN102402553A (en) * | 2010-09-19 | 2012-04-04 | 百度在线网络技术（北京）有限公司 | Method and device for analyzing operation quality of promoted account |
| CN102402552A (en) * | 2010-09-19 | 2012-04-04 | 百度在线网络技术（北京）有限公司 | Method and equipment for providing promoted account optimization suggestion based on analysis result |
| CN102426572A (en) * | 2011-07-05 | 2012-04-25 | 百度在线网络技术（北京）有限公司 | Method and equipment for classifying business entries |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070100956A1 (en) * | 2005-10-29 | 2007-05-03 | Gopesh Kumar | A system and method for enabling prospects to contact sponsoring advertisers on the telephone directly from an Internet-based advertisement with just a single-click, and efficiently tracking from what Internet location (URL) the telephone contacts are initiated. |
-
2013
- 2013-03-26 CN CN201310100782.1A patent/CN104077290B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102402553A (en) * | 2010-09-19 | 2012-04-04 | 百度在线网络技术（北京）有限公司 | Method and device for analyzing operation quality of promoted account |
| CN102402552A (en) * | 2010-09-19 | 2012-04-04 | 百度在线网络技术（北京）有限公司 | Method and equipment for providing promoted account optimization suggestion based on analysis result |
| CN102231154A (en) * | 2011-05-27 | 2011-11-02 | 百度在线网络技术（北京）有限公司 | Method and equipment for acquiring optimization information corresponding to popularization application |
| CN102426572A (en) * | 2011-07-05 | 2012-04-25 | 百度在线网络技术（北京）有限公司 | Method and equipment for classifying business entries |
Also Published As
| Publication number | Publication date |
|---|---|
| CN104077290A (en) | 2014-10-01 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN104077290B (en) | A kind of method and apparatus for generating promoted account | |
| CN104102639B (en) | Popularization triggering method based on text classification and device | |
| CN104077707B (en) | A kind of optimization method and device for promoting presentation mode | |
| US11176142B2 (en) | Method of data query based on evaluation and device | |
| CN102054003B (en) | Methods and systems for recommending network information and creating network resource index | |
| CN107862553A (en) | Advertisement real-time recommendation method, device, terminal device and storage medium | |
| CN113079417B (en) | Method, device and equipment for generating bullet screen and storage medium | |
| CN103995848B (en) | Image searching method and device | |
| CN106970991B (en) | Similar application identification method and device, application search recommendation method and server | |
| CN108319376B (en) | Input association recommendation method and device for optimizing commercial word promotion | |
| US9922129B2 (en) | Systems and methods for cluster augmentation of search results | |
| CN106383887A (en) | Environment-friendly news data acquisition and recommendation display method and system | |
| CN107784059A (en) | For searching for and selecting the method and system and machine-readable medium of image | |
| EP3109775A1 (en) | Multimedia content providing method and device | |
| CN106682170B (en) | Application search method and device | |
| KR101754371B1 (en) | Method for providing SNS contents attached tag | |
| CN102929939A (en) | Personalized information supply method and device | |
| CN108228906A (en) | For generating the method and apparatus of information | |
| CN102682082A (en) | Network Flash searching system and network Flash searching method based on content structure characteristics | |
| CN105916032A (en) | Video recommendation method and video recommendation terminal equipment | |
| CN107977678A (en) | Method and apparatus for output information | |
| CN115203539B (en) | Media content recommendation method, device, equipment and storage medium | |
| CN104077281B (en) | It is a kind of to generate the method and apparatus for promoting language | |
| CN106776640A (en) | A kind of stock information information displaying method and device | |
| KR102602936B1 (en) | Electronic device for generating short form based on collected data through artificial intelligence and method using the same |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |