CN108108957A

CN108108957A - Brand promotion project management method, device, terminal device and medium

Info

Publication number: CN108108957A
Application number: CN201711431188.5A
Authority: CN
Inventors: 沈杨; 刘洋洋; 谢翠萍
Original assignee: Ping An Technology Shenzhen Co Ltd
Current assignee: Ping An Technology Shenzhen Co Ltd
Priority date: 2017-12-26
Filing date: 2017-12-26
Publication date: 2018-06-01
Also published as: WO2019127819A1

Abstract

The invention discloses a kind of brand promotion project management method, device, terminal device and storage mediums.This method includes：Acquisition is approved and initiate a project information, and information of approving and initiate a project includes item id, item types and the project budget；If the project budget meets yearly budget, information of approving and initiate a project is sent to the EOA systems being connected with project management system, and receives the project examination information of EOA systems transmission；If project examination information for examination ＆ approval pass through, and item types for non-intention report type to a higher authorities for approval when, then information of approving and initiate a project is sent to the purchasing system being connected with project management system, and receive purchasing system transmission project purchasing information；Project acceptance inspection information is obtained, forming project based on information of approving and initiate a project, project purchasing information and project acceptance inspection information winds up the case report.It the method achieve the closed-loop control between project management system in brand promotion project management process, purchasing system and EOA systems so that brand promotion project forms complete tracking and feedback in the process of implementation.

Description

Brand promotion project management method, device, terminal device and medium

Technical field

The present invention relates to technical field of information management more particularly to a kind of brand promotion project management method, device, terminals Equipment and medium.

Background technology

Project management generally comprises project initiation, approves and initiate a project, the stages such as the project implementation and the project acceptance inspection, the project management Including but not limited to brand promotion project management.In brand promotion project management, project initiation refers to formulate brand promotion item The processes such as purpose decision-making or plan, the work for referring to according to the decision-making or plan formulated work out brand promotion project of approving and initiate a project Make the processes such as target or plan, the project implementation refers to carry out performing brand promotion project according to the target or plan worked out Process, the project acceptance inspection refer to the process of carry out an acceptance inspection to the implementation status and effect of brand promotion project.Current brand promotion item The groundwork of mesh management be all it is online lower complete, moreover, need to carry out in brand promotion project management process decision-making, control, Feedback, again decision-making control and the processes such as feed back again again, under line operation its is made to lack closed loop management control so that entire brand a surname Complete tracking system can not be formed by passing project management, be unfavorable for carrying out overall merit to brand promotion project.

The content of the invention

The embodiment of the present invention provides a kind of brand promotion project management method, is closed with solving brand promotion project management shortage The problem of endless tube is managed.

In a first aspect, the embodiment of the present invention provides a kind of brand promotion project management method, held including project management system Capable following steps：

Acquisition is approved and initiate a project information, and the information of approving and initiate a project includes item id, item types and the project budget；

If the project budget meets yearly budget, the information of approving and initiate a project is sent to and the project management system The connected EOA systems of system, and receive the project examination information that the EOA systems are sent；

If the project examination information for examination ＆ approval pass through, and the item types for non-intention report type to a higher authorities for approval when, then by institute It states information of approving and initiate a project and is sent to the purchasing system being connected with the project management system, and receive what the purchasing system was sent Project purchasing information；

Project acceptance inspection information is obtained, based on the information of approving and initiate a project, the project purchasing information and the project acceptance inspection Information forms project and winds up the case report.

Second aspect, the embodiment of the present invention provide a kind of brand promotion project management device, including：

Approve and initiate a project data obtaining module, for obtaining information of approving and initiate a project, the information of approving and initiate a project include item id, Item types and the project budget；

Project examination data obtaining module meets yearly budget for the project budget, then by the letter of approving and initiate a project Breath is sent to the EOA systems being connected with the project management system, and receives the project examination information that the EOA systems are sent；

Project purchasing information receiving module passes through for the project examination information for examination ＆ approval, and the item types are When non-intention reports type to a higher authorities for approval, then the information of approving and initiate a project is sent to the purchasing system being connected with the project management system, And receive the project purchasing information that the purchasing system is sent；

Project is wound up the case report acquisition module, for obtaining project acceptance inspection information, based on the information of approving and initiate a project, the item Mesh procurement information and the project acceptance inspection information form project and wind up the case report.

The third aspect, the embodiment of the present invention provide a kind of terminal device, including memory, processor and are stored in described In memory and the computer program that can run on the processor, the processor are realized when performing the computer program The step of brand promotion project management method.

Fourth aspect, the embodiment of the present invention provide a kind of computer readable storage medium, the computer-readable storage medium Matter is stored with computer program, and the computer program realizes the brand promotion project management method when being executed by processor Step.

In brand promotion project management method provided in an embodiment of the present invention, device, terminal device and medium, it is primarily based on Item types judge that the project is that report type to a higher authorities for approval be also that non-intention reports type to a higher authorities for approval to intention, if belonging to intention reports type to a higher authorities for approval, are based on Information of approving and initiate a project and project acceptance inspection information form project and wind up the case report；If being not belonging to intention reports type to a higher authorities for approval, stood based on project Information, project purchasing information and project acceptance inspection information form project and wind up the case report.Entire execution of the project from setting up the project to winding up the case System performs process on line, and wherein project management system, purchasing system and EOA systems in the process of implementation to holding accordingly Row step forms multiple closed loops, realize decision-making in project management process, control, feedback, again decision-making, again control and feed back again Process forms and brand promotion project management method is completely tracked and fed back.

Description of the drawings

In order to illustrate the technical solution of the embodiments of the present invention more clearly, below by institute in the description to the embodiment of the present invention Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the present invention Example, for those of ordinary skill in the art, without having to pay creative labor, can also be according to these attached drawings Obtain other attached drawings.

Fig. 1 is a flow chart of brand promotion project management method in the embodiment of the present invention 1.

Fig. 2 is a specific schematic diagram of step S10 in Fig. 1.

Fig. 3 is a specific schematic diagram of step S30 in Fig. 1.

Fig. 4 is another flow chart of brand promotion project management method in the embodiment of the present invention 1.

Fig. 5 is another flow chart of brand promotion project management method in the embodiment of the present invention 1.

Fig. 6 is another flow chart of brand promotion project management method in the embodiment of the present invention 1.

Fig. 7 is a functional block diagram of brand promotion project management device in the embodiment of the present invention 2.

Fig. 8 is a schematic diagram of terminal device in the embodiment of the present invention 4.

Specific embodiment

Below in conjunction with the attached drawing in the embodiment of the present invention, the technical solution in the embodiment of the present invention is carried out clear, complete Site preparation describes, it is clear that described embodiment is part of the embodiment of the present invention, instead of all the embodiments.Based on this hair Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained without creative efforts Example, belongs to the scope of protection of the invention.

Embodiment 1

Fig. 1 shows the flow chart of brand promotion project management method in the present embodiment.The brand promotion project management method It can be applicable in the terminal device of the financial institutions such as bank, insurance and security or the configuration of other mechanisms, for carrying out brand promotion Project is managed, and specifically can be applicable in the project management system on terminal device.The project management system is a kind of to product The system that board publicity project carries out project management.The terminal device be can with user carry out human-computer interaction equipment, including but not It is limited to the equipment such as computer, smart mobile phone and tablet.As shown in Figure 1, the brand promotion project management method includes the following steps：

S10：Acquisition is approved and initiate a project information, and information of approving and initiate a project includes item id, item types and the project budget.

Specifically, information of approving and initiate a project refers to information included in the process of approving and initiate a project, which includes But unlimited item id, item types and the project budget in this present embodiment.Wherein, item id refers to for unique identification item Mark, each item id corresponds to unique brand promotion project.Needs are filled in user by project management system to apply standing During the brand promotion project of item, project management system can automatically generate an item id, what which can be randomly generated Number or the number generated by preset rules.

Item types refer to carry out identified type of classifying to brand promotion project by pre-set classification foundation. Whether mesh type can be according to creative being determined as that intention reports type to a higher authorities for approval and non-intention reports type both types to a higher authorities for approval.It alternatively, should Item types can be the types such as big banking assets and big medical treatment ＆ health according to its division of teaching contents, wherein, big banking assets again may be used It is subdivided into the types such as insurance, bank, asset management, financial service and house property finance.

The project budget refers to the pre-set funds value when the brand promotion project is in project verification, whole for pre-estimating this The funds total value needed in a brand promotion Project Process.One project can include multiple cost subjects, in the stage of approving and initiate a project, It can determine to need the specific cost value on specific cost subject according to the executive plan for the brand promotion project for intending project verification, and Based on the project budget for summarizing the brand promotion project for determining plan project verification of the specific cost value of all cost subjects.

In approving and initiate a project the stage for brand promotion project, project management system can receive letter input by user of approving and initiate a project Breath to obtain the information such as item id, item types and the project budget of brand promotion project of plan project verification, contributes to project pipe Reason system is managed brand promotion project from source, and basis is provided for the closed loop management process of brand promotion project.

S20：If the project budget meets yearly budget, information of approving and initiate a project is sent to what is be connected with project management system EOA systems, and receive the project examination information of EOA systems.

Wherein, yearly budget refers to the year pre-set funds value of all brand promotion projects, for estimating the year Spending all brand promotion projects needs expense to be used.Specifically, which is in units of budget uses department, by each The year that budget is had confirmed that and worked out according to department using the corresponding sector budget administrator of department configures all years in the works The master budget expense that the corresponding project budget expense of degree item types is drawn.Annual configuration plan refers to each budget sector to advertisement Cost subject, provider service cost subject, publicity articles for use cost subject and other fees subject these four type cost subjects The configuration plan made.The year configuration plan can be stored in project management system, the benchmark as the year project management. The year configuration plan include each budget sector department name, year item types, the corresponding project budget of projects type, Specific cost subject, the estimated cost of each cost subject and the execution cycle of each cost subject that each project includes.

EOA (electornic office automation) system is a kind of office information system, in the present embodiment Refer to a kind of internal label reporting system, for carrying out examination ＆ approval reply to the various information for needing to examine of intra-company, the EOA systems with Project management system is connected.

Project examination information refer to EOA systems receive project management system transmission approve and initiate a project information when, project Corresponding approving person to the project carry out project examination whether by information.It is to be appreciated that the project examination packet It includes examination ＆ approval and passes through and examine and do not pass through.

Specifically, project management system can judge whether the project budget meets year according to pre-set yearly budget Budget.If the project budget meets yearly budget, show that information tentatively examination ＆ approval of approving and initiate a project pass through, project management system can should Information of approving and initiate a project is sent to the EOA systems being connected with it and carries out project examination.If the project budget does not meet yearly budget, table Bright this information tentatively examination ＆ approval of approving and initiate a project are not sent to and are connected with it by, project management system this will not be approved and initiate a project information EOA systems carry out project examination.

After preliminary examination ＆ approval pass through, project management system receives information of approving and initiate a project and submits instruction information of approving and initiate a project, will This approves and initiate a project information and item id is sent to the EOA systems being connected with project management system, and EOA systems are notified that corresponding examine The personnel of criticizing examine the information of approving and initiate a project, and are examined in all cost subjects all by rear, EOA systems approve and initiate a project this The approval information of information is sent to project management system, and approval information specifically includes examination ＆ approval and passes through and examine not by if examination ＆ approval By then performing step S30.

Further, the corresponding approving person of project is to the detailed process of project progress project examination：User is based on The examination ＆ approval link for the EOA systems being equipped in project management system, selects corresponding project examination personnel and examination ＆ approval form to this Mesh carries out project examination.The corresponding approving person of the project includes at least one approving person, and examination ＆ approval link refers to be arranged on item The chained address of EOA systems in mesh management system, examination ＆ approval form refer to the corresponding approving person of the project to the project examination A kind of examination ＆ approval sequential system.The examination ＆ approval form specifically includes：Order instruction, collaboration instruction are indicated and passed round parallel, each is examined The form of criticizing has its corresponding shortcut, and specific correspondence is：Order instruction →, collaboration instruction/, parallel instruction | and pass round §.It is to be appreciated that if the corresponding all approving persons of project are project when examining to pass through to the approval information of the project Examination ＆ approval pass through；If the approval information of the project is not passed through for examination ＆ approval there are one approving person in the corresponding approving person of project When, which does not pass through.

Further, project management system is additionally provided with approving person's relational checking search function, approving person's relation school The approving person's relational checking table retrieved and referred to by being stored in advance in project management system is tested, for judging user's selection Whether the corresponding project examination people of the project is correct.

As a project include cost subject first and cost subject second, user based on the approving person that cost subject first selects for Leader A, leader B and leader C, examination ＆ approval form indicate that the selection mode of wherein order instruction can be input " order for order Instruction " can also select shortcut →, then the approval process of cost subject first is audited successively for leader A → leader B → leader C. User is leader E and leader F based on the approving person that cost subject second selects, and examination ＆ approval form indicates for collaboration, similarly, user " collaboration instruction " can be inputted, can also select shortcut/, then the approval process of cost subject second cooperates with for leader E/ leaders F Examination ＆ verification.EOA systems receive this approve and initiate a project information when, will be according to each cost subject corresponding examination ＆ approval form notice pair The leader answered is examined.If leader A, the leader B and leader tri- approving persons of C in cost subject first are to cost subject first Approval information all passes through for examination ＆ approval, then it is assumed that the project examination passes through；If in leader A, leader B and leader tri- approving persons of C Any one approving person the approval information of cost subject first is not passed through for examination ＆ approval.If leader E in cost subject second and When leader F passes through the approval information of cost subject second for examination ＆ approval, then it is assumed that the project examination passes through；If leader E and leader F In have any one approving person obstructed out-of-date to examine to the approval information of cost subject second, then it is assumed that the project examination is obstructed It crosses.

The project management system information that will approve and initiate a project is sent to EOA systems and audits, and EOA systems are based on project management system The measures and procedures for the examination and approval selected in system audit the information of approving and initiate a project received, while project msu message is sent to project Management system realizes the closed loop management for information of approving and initiate a project, and has reached the tracking to the information implementation procedure of approving and initiate a project.

S30：If project examination information for examination ＆ approval pass through, and item types for non-intention report type to a higher authorities for approval when, then project is stood Item information is sent to the purchasing system being connected with project management system, and receives the project purchasing information of purchasing system transmission.

Specifically, project management system, which pre-sets non-intention and reports the item types of type to a higher authorities for approval, is identified as 1, and intention is reported to a higher authorities for approval The item types of type are identified as 0.The approval information of EOA systems transmission, and the approval information are received in project management system When passing through for examination ＆ approval, project management system judges the item class in the information of approving and initiate a project based on the information of approving and initiate a project received Whether type is that intention reports type to a higher authorities for approval, that is, judge the item types is identified as 0 still as 1.If the item types are 1, it is determined that The item types report type to a higher authorities for approval for non-intention, are not belonging to project ingenious.At this point, project management system can approve and initiate a project this Information is sent to the purchasing system being connected with project management system.

Project purchasing information refers to that purchasing system receives the information of approving and initiate a project of project management system transmission, and is based on being somebody's turn to do It approves and initiate a project information, complete to need after adoption process the to preserve and relevant all information of the project purchasing.The project purchasing is believed Breath is to be sent to project guard system by purchasing system.

Further, buying declaration information can be sent to project management system by purchasing system, right in project management system The sector budget administrator answered can examine the buying declaration information, examine the buying declaration information and belong to department having confirmed that When year configuration with establishment is planned, then agreement is given an written reply, project management system can be based on the reply and agree to that opinion report the buying Batch information is sent to EOA systems and is examined, and examination ＆ approval are sent to purchasing system by rear EOA systems by approval information is purchased, use Family receive buying approval information be by notice when, then purchasing system initiate purchase, by project after the completion of buying Procurement information is sent to project management system, to realize the closed-loop control to project purchasing information.

So far, project management system and purchasing system form a closed-loop process, complete and report type to a higher authorities for approval to non-intention Project implementation procedure and generate expense tracking, improve the control and monitoring of project implementation process and effect.

S40：Project acceptance inspection information is obtained, is formed based on information of approving and initiate a project, project purchasing information and project acceptance inspection information Project is wound up the case report.

Wherein, project acceptance inspection information refers to carry out feedack to the implementing result of project after the completion of the project implementation, For completing the examination to project.The project acceptance inspection information includes but not limited to effect monitoring information and payment acceptance information.Effect Fruit monitoring information refers to that the project has effect information feedback after implementation procedure, and effect information feedback is then known as imitating Fruit monitoring information.Payment acceptance information refers to be needed when performing the project to the payment voucher of supplier's payment.

Project wind up the case report refer to the summary statement terminated to project from setting up the project to performing.The project wind up the case report include item Project verification information when mesh is set up the project, the project acceptance inspection after the completion of project purchasing information and project implementation when project purchasing performs are believed Breath.Report of winding up the case based on the generation of information of approving and initiate a project, project purchasing information and project acceptance inspection information is the summary to the project And evaluation, which is stored in project management system, can be as to subsequent project for summarizing to this report Project verification, the reference performed.

It is to be appreciated that the closed loop management control that project management system, purchasing system and EOA systems are formed, it can be to non- The acquisition phase that intention reports the brand promotion project of type to a higher authorities for approval in real time and effectively track.

S50：If project examination information for examination ＆ approval pass through, and item types for intention report type to a higher authorities for approval when, then obtain project and test It collects mail breath, forming project based on approve and initiate a project information and project acceptance inspection information winds up the case report.

Specifically, project management system judges the project in the information of approving and initiate a project based on the information of approving and initiate a project received Type is identified as 0, that is, determines that the item types report type to a higher authorities for approval for intention.The project acceptance inspection information that the intention reports type to a higher authorities for approval includes The cost subject title of creative making spends the amount of money, performs time started, execution end time and intention report attachment, is based on The project acceptance inspection information of item id and information of approving and initiate a project form project and wind up the case report.

Project report of winding up the case accurately careful can reflect that the intention reports the implementation procedure of type entry and actual feelings to a higher authorities for approval Condition, the expense of entire implementation procedure and generation to the project play tracking effect.The content of the report of winding up the case can be used as year Data reference and the analysis of Brand Marketing performance summary are spent, while improves the visibility of Brand Marketing management process.

In a specific embodiment, information of approving and initiate a project further includes project funds application information.Wherein, project funds Shen Please information refer to approve and initiate a project during form the specifying informations of project budget funds.As shown in Fig. 2, step S10, that is, obtain item Mesh project verification information, specifically further includes following steps：

S11：Acquisition project funds application information, project funds application information include current cost subject and specific expense Value.

Specifically, project funds application information is it is emphasised that the current tools such as cost subject and specific cost value in the process of setting up the project Body information.Current cost subject refers to the specific class categories of funds expense during approving and initiate a project.Specific cost value refers to this Current cost subject is specifically expected to the expense spent in the stage of approving and initiate a project.User is managing system input by brand promotion During project funds application information, the project budget according to actual conditions can be divided into the multiple cost subjects that may relate to, be Convenient for information management and browsing, multiple cost subjects that the brand promotion project for intending project verification is related to are defined as current expense Subject, each cost subject have corresponding specific cost value, and current cost subject and specific cost value are organized into project warp Charge information table.Wherein, the sum of corresponding specific cost value of all current cost subjects need to be pre- with project in project fund information table Match.

Specifically, Standard Rate Operating Chart of Accounts is pre-set in project management system, which is included at least One Standard Rate subject.Standard Rate subject refers to by cost subject seek unity of talking to manage and the cost subject of setting. The configuration standard cost subject table in brand promotion project system, and the Standard Rate Operating Chart of Accounts can be applicable to other management systems System (includes but not limited to purchasing system, financial system and operation system etc.), and to realize, bore is unified between multiple management systems, Be conducive to carry out united analysis to the general expenses subject of brand promotion project.It is to be appreciated that the project management system can be with The project funds application information that user is directly inputted by the system is received, at this point, its current cost subject is generally standard expense Use subject；The project funds application information of other mechanisms input can also be received, at this point, its current cost subject may be standard Cost subject, it is also possible to be not Standard Rate subject.

The Standard Rate subject of brand promotion project can be divided into advertising expenditure subject, provider service cost subject, a surname Pass the major classes cost subject such as articles for use cost subject and other fees subject.Other fees subject refers to be not belonging to advertising expenditure section Cost subject in mesh, provider service cost subject and publicity articles for use cost subject.

Advertising expenditure subject can be the media advertisement cost subject bought according to actual demand needs, can reach product The advertising expenditure subject of board cooperation can be that purchase obtains the media of the customer data that objective system needs obtain and obtains objective advertising expense Use subject.It is wide that media advertisement cost subject can be subdivided into the web advertisement, television advertising, outdoor advertising, billboard and radio station again The groups cost subjects such as announcement.The advertising expenditure subject of brand cooperation includes but not limited to content implantation, purchase in the present embodiment The groups cost subjects such as mandate, patronage and Collaborating marketing.Media obtain objective advertising expenditure subject and include but not limited in the present embodiment Registration class, business sale class or registration class and business sell class and the groups cost subject such as combined.

Provider service cost subject refers to need the project for buying all kinds of services that supplier provides, can specifically include Creative making, strategic planning, the operation of media account, star are represented, the groups cost subject such as marketing and market information feedback under line. Wherein, creative making includes design, implementation and execution of intention project etc.；Strategic planning includes brand investigation and strategy, media Strategy, integrated communication planning etc., the operation of media account includes wechat, microblogging, other social media account operations etc., line downlink Pin activity includes the activity of information issue class, client connection class activity etc., and market information includes brand investigation, public sentiment monitoring, advertisement Monitoring etc..

Publicity articles for use cost subject refer to buy or makes propagate article project, specifically can including advertising propaganda material, Help the groups cost subject such as old object.Wherein, advertising propaganda material includes the bagstuffer such as brand promotion picture album, Propaganda leaf, helps Old object includes the large-scale propaganda material such as lamp box, exhibition booth, Display Rack.

S12:If current cost subject is Standard Rate subject, item is determined based on current cost subject and specific cost value Mesh fund information table.

Specifically, the current cost subject in the project funds application information that project management system obtains belongs to step S11 In the major class cost subject mentioned and group cost subject (being Standard Rate subject).In entry item fund information table, It should first judge whether current cost subject is Standard Rate subject, it, can be straight if current cost subject is Standard Rate subject It taps into row to fill in, does not interfere with subsequent KPI Key Performance Indicator analysis design and optimization operation.Project management system can receive this Submission project funds application information can then be identified project fund information table based on current cost subject and specific cost value.

S13：If current cost subject is not Standard Rate subject, using preset term cost subject conversion table to current Cost subject carries out conversion process, obtains corresponding Standard Rate subject, is determined based on Standard Rate subject and specific cost value Project fund information table.

When current cost subject in the project funds application information that project management system obtains is not Standard Rate subject, The Project Cost subject translation table for being stored in advance in project management system need to be called, converts it into Standard Rate subject.Wherein, Project Cost subject translation table refers to that, for non-standard cost subject to be converted into Standard Rate section purpose translation table, which takes Current cost subject and the Standard Rate section purpose transformational relation are recite with subject translation table.Again based on Standard Rate subject and Specific cost value is identified project fund information table.

When project management system receives the current cost subject in project funds application information, the current expense is first determined whether Whether subject is Standard Rate subject, and such as current cost subject is propagating poster or pamphlet, and project management system judges The current cost subject is not Standard Rate subject, then the Project Cost subject translation table prestored is called, according to project Current cost subject described in translation table searches its corresponding Standard Rate subject with Standard Rate section purpose transformational relation, should The corresponding Standard Rate subject of current cost subject is publicity picture album or Propaganda leaf, then based on the Standard Rate subject to item The current cost subject that mesh management system receives is converted, and is revised as publicity picture album or Propaganda leaf, Ran Houji It identifies project fund information table in Standard Rate subject and specific cost value fund information table of identifying project.

Step S11-S13, all current cost subject unified standards that can fill in user, is conducive to project management The standardized management of system.

In a specific embodiment, as shown in figure 3, step S30, the information that will approve and initiate a project is sent to and project management system The connected purchasing system of system, and the project purchasing information of purchasing system transmission is received, specifically comprise the following steps：

S31：The information that will approve and initiate a project is sent to purchasing system, and receives the buying declaration information of purchasing system transmission.

Specifically, buying declaration information refers in purchasing system in table form to being wrapped in information of approving and initiate a project , it is necessary to report and submit the procurement information that leader examines after the completion of the specific cost subject contained is filled in.The buying declaration information include but Unlimited procurement request title in this present embodiment, the corresponding project plan, procurement method, buying classification, purchase description, buying Handler and buying state.Wherein, procurement method includes but not limited to buying by oneself in the present embodiment and invited bidding.Purchase classification The including but not limited to respective procurement in the present embodiment and centralized purchasing.Procurement method can be corresponding with buying classification, if buying Mode is when buying by oneself, then corresponding buying classification selects respective procurement；If procurement method is invited bidding, corresponding buying Classification selects any one in respective procurement and centralized purchasing.The buying that buying state includes but not limited in the present embodiment is moved back It returns, initiate, purchasing to neutralize and completed to purchase.

The project purchasing declaration information further includes the project verification label report attachment of the project.The project verification label report attachment refers to that project is stood The file that approver to the project verification information formed after sign-off examination ＆ approval in item information, this document is that the project verification label report is attached Part.

After the buying declaration information of completion is sent to project management system by purchasing system, project guard system is notified that correspondence Sector budget administrator internal examination ＆ approval are carried out to the buying declaration information.Inside examination ＆ approval refer to sector budget administrator to adopting Whether purchase declaration information meets the examination ＆ approval for the annual configuration plan that department has confirmed that and works out.Agreement, project are given an written reply if meeting Management system can be based on the reply and agree to that the buying declaration information is sent to EOA systems and examined by opinion, if not meeting Reply disagrees and the buying declaration information is returned to purchasing system, real-time update when purchasing system receives the rollback info Buying state, the state are retired for buying.

Such as the entitled web advertisement procurement request of the corresponding procurement request of a project in purchasing system, project plan A Plan, procurement method is invited bidding, and buying classification is according to mode selections for procurement centralized purchasing, purchase description and buying handler It is filled in by user according to buying declaration information particular content into edlin.After buying declaration information has been filled in, the project is uploaded Project verification label report attachment, thus complete buying declaration information editor.The buying declaration information of completion is sent to by purchasing system Project management system, the sector budget administrator of project management system examine the buying declaration information, and examination ＆ approval are by then Perform step S32.

The project management system information that will approve and initiate a project is sent to purchasing system, and receives the buying declaration of purchasing system transmission Information.The process form non-intention report to a higher authorities for approval type information of approving and initiate a project adoption process the control of first closed loop management, it is real Real-time effective tracking of existing brand promotion project.

S32：Buying declaration information is sent to EOA systems, EOA systems are sent to purchasing system by approval information is purchased, So that the buying approval information finished item buying that purchasing system is passed through based on examination ＆ approval.

Specifically, buying approval information refers to approving person in EOA systems to the sector budget in project management system The approval results information that the buying declaration information that administrator's examination ＆ approval pass through is examined.The buying approval information includes examination ＆ approval and passes through Do not pass through two kinds with examination ＆ approval.

The buying declaration information that examination ＆ approval pass through is sent to EOA systems by project management system, and EOA systems are notified that corresponding Approving person is examined to obtain a buying approval information to buying declaration information.EOA systems are sent to approval information is purchased Purchasing system, so that purchasing system is based on buying approval information and is handled as follows respectively：If approval information is purchased as not Agree to, then purchasing system can change buying state based on the buying approval information received, which is moved back for buying It returns；If purchasing approval information to agree to, the buying state in purchasing system is changed in buying.Purchasing system is based on buying shape State performs the project purchasing process, and adoption process can form corresponding project purchasing information at the end of performing.

S33：The project purchasing information that purchasing system is sent is received, project purchasing information is sent to EOA systems, so that EOA systems are based on project purchasing information and complete payment examination.

Specifically, project purchasing information refer to project purchasing process perform after need editor fill in and upload on The information of the procurement item.The project purchasing information includes but not limited to supplier information in the present embodiment, form of payment, conjunction Same title, contract label report number, contract value, contract starts execution date, contract terminates execution date and contract appendix.

Project management system receives the project purchasing information that purchasing system is sent, the project purchasing letter which sends Breath includes item id, supplier information and buying approval information.It is complete based on the supplier information and buying approval information got Into form of payment, contract title, contract label report number, contract value, contract starts execution date and contract terminates execution date Etc. information collection, and receive corresponding contract appendix.The project purchasing information is sent to EOA systems, examining in EOA systems The personnel of criticizing can examine project purchasing information, and complete payment based on the project purchasing information and check and accept.EOA systems are completed to pay After money is checked and accepted, the relevant information for examination of paying the bill can be stored in project management system.It is to be appreciated that project purchasing information and pay All information formed in the money course of receiving are all stored in the form of electronics shelves in project management system, to have access to phase in the future Pass data is more convenient time saving, and data is avoided to lack.

It, need to be to brand promotion project performance in brand promotion project management process in a specific embodiment Quality evaluated, with determine the brand promotion project whether complete target.Therefore, in the project of brand promotion project Project initiation phase need to set to evaluate the target KPI value of brand promotion project performance quality, that is, information of approving and initiate a project also is wrapped Include target KPI value.Target KPI value refers to that the brand promotion stage of approving and initiate a project determines its institute's KPI value to be achieved, is for assessing The desired value of brand promotion project performance quality.Wherein, KPI (Key Performance Indicator) refers to key Performance indicators is the evaluation index that assessment item completes effect quality.

In a specific embodiment, as shown in figure 4, the brand promotion project management method further includes following steps：

S41：Project acceptance inspection request is obtained, project acceptance inspection request includes item id, project channel and at least two currentitems Mesh index.

Specifically, project acceptance inspection request refers to the instruction for being used to carry out the project acceptance inspection that project management system receives, should Project acceptance inspection request includes item id, project channel and at least two current project indexs.Project channel refers to brand promotion item The mode that mesh is propagated.Wherein, project channel can include outdoor advertising (such as outdoor big shot, advertisement of whitewashing a wall, LED advertisements, society Area's lamp box, subway, bus, building, airport, high ferro and cinema etc.), the web advertisement (such as video ads, search advertisements, product Board picture-text advertisement and information flow advertisement etc.), (such as TV is wide for billboard (such as newspaper advertisement and magazine advertising) and television advertising Accuse piece and product placement etc.) etc. projects channel.Current project index refers to weigh the corresponding product of item id in current project Board publicizes the project indicator of project quality.The project indicator can specifically include propagating range (flow of the people, light exposure, click volume, hair Row amount and covering person-time), to propagate depth (geographical location, location advertising and advertisement duration etc.), cost and recruitment evaluation etc. specific Dimension.Specifically, the project indicator should be associated with project channel, for example, when project channel is outdoor advertising, propagates range Specific targets in dimension can be flow of the people and displaying duration etc..When project channel is the web advertisement, range dimension is propagated Specific targets on degree can be light exposure and launch the flow of the people and displaying of frequency etc. rather than project channel for outdoor advertising The indexs such as duration.It is to be appreciated that each project indicator should depending on specific project channel, might not can it is general On other project channels.

Comprising project channel and at least two current project indexs in the project acceptance inspection request that project management system obtains, obtain It takes project acceptance inspection request that can improve the efficiency that project management system obtains corresponding KPI assessment models based on project channel, reduces The workload of project management system.

S42：Based on project channel, corresponding KPI assessment models are obtained.

Wherein, KPI assessment models refer to comment with the relevant calculating KPI value of specific targets for being obtained according to specific targets Estimate model.In the present embodiment, terminal device can obtain according to the project channel and assess mould with the corresponding KPI of the project channel Type, detailed process is lookup and calls the KPI assessment models in the database for being stored in and being connected with terminal device.Different projects The corresponding KPI assessment models of channel are different, such as when project channel is outdoor advertising, then the KPI assessment models that obtain To be used to calculate the KPI value that the project channel is outdoor advertising；When project channel is the web advertisement, then the KPI obtained is assessed Model is for calculating the KPI value that the project channel is the web advertisement.Corresponding KPI is obtained by a certain specific project channel Assessment models are capable of providing on the project channel and calculate KPI value accuracy and the property of can refer to, and calculate, provide for subsequent KPI value Reliable and accurate KPI assessment models.

S43：Based on KPI assessment models and at least two current project indexs, current KPI value is obtained.

Specifically, according to get with the corresponding KPI assessment models of project channel, inputted in KPI assessment models At least two current project indexs handle at least two current project indexs of input using the KPI assessment models, obtain Take current KPI value.The current KPI value is a result for carrying out processing acquisition to current project index by KPI assessment models Value, which can be corresponding with item id.The current KPI value can really and accurately reflect the current KPI feelings of the project Condition.

S44：Based on the corresponding current KPI values of same project ID and target KPI value, project acceptance inspection information is obtained.

Specifically, target KPI value is the brand promotion project " acceptance line " being pre-designed, i.e., the target KPI value be for Examine whether current KPI value reaches the judgment threshold of desired value, for assessing whether the performance of the brand promotion project accords with It closes and it is expected.Target KPI value can be that brand promotion is approved and initiate a project the stage, and target is searched according in information database of approving and initiate a project The KPI value that KPI computational charts determine, the target KPI value is associated with item id, in order to obtain target KPI value according to item id. Wherein, target KPI computational charts refer to be used for the form for calculating target KPI value during project verification.

It is to be appreciated that after corresponding target KPI value and current KPI value is got based on same project ID, it need to be to two Person carries out size comparison, to obtain corresponding project acceptance inspection information.If current KPI value is less than target KPI value, the brand promotion Project cannot reach the desired value set when approving and initiate a project, and project acceptance inspection information is information not up to standard.If current KPI value is more than Target KPI value, then the brand promotion project can reach pre-set target KPI value during project verification, it is believed that the Branded terms declare The performance of biography be meet it is desired, project acceptance inspection information be information up to standard.

Further, as shown in figure 5, in step S41, that is, before obtaining project acceptance inspection request, the brand promotion project pipe Reason method further includes following steps：

S401：Judge whether with the project channel of the corresponding brand promotion project of item id be the web advertisement.

As it appears from the above, each can include outdoor advertising with the corresponding brand promotion project of item id project channel (such as outdoor big shot, advertisement of whitewashing a wall, LED advertisements, community lamp box, subway, bus, building, airport, high ferro and cinema), The web advertisement (such as video ads, search advertisements, brand picture-text advertisement and information flow advertisement), billboard (such as newspaper advertisement With magazine advertising etc.) and television advertising (such as television advertising piece and product placement) etc. in one kind.Step S401 need to determine item Project channel belonging to the corresponding brand promotion projects of mesh ID is that the web advertisement or non-network advertisement (including outdoor advertising, are put down Wide announcement and television advertising).

S402：If project channel is the web advertisement, obtains from DMP systems and work as with the web advertisement corresponding at least two The preceding project indicator.

Specifically, disparity items channel obtains the mode difference of effect monitoring information, when project channel is the web advertisement, extensively Accusing effect monitoring information can be fed back by DMP (Data-Management Platform, i.e. data management platform).Its In, DMP systems are a platforms being monitored to the effect information of the web advertisement.

When project channel is the web advertisement, it is corresponding that the DMP systems that are connected with project management system can obtain the web advertisement At least two current project desired values.Project channel is obtained by DMP systems at least two current projects of the web advertisement to refer to Scale value has many advantages, such as quick, accurate, real-time.

S403：If project channel is not the web advertisement, input by user and project channel corresponding at least two is obtained A current project index.

If project channel is not the web advertisement, when being outdoor advertising, billboard and television advertising, advertising results monitoring Information cannot be fed back by DMP, then user is needed to carry out hand filling and uploads index of correlation data progress effect monitoring The feedback of information.

Specifically, user the effect monitoring information of hand filling is needed to claim including plan name, cost subject title and waiting Table global index data inputting.Wherein, waiting table refers to the schedule of the cost subject specifically included in project, waiting table Global index data refer to the corresponding achievement data of each cost subject is arranged in waiting table data summation.The waiting table Global index data inputting includes index name, discreet value and actual value.User needs to upload advertisement position achievement data simultaneously, should The actual value of advertisement position index refers to the data content for having confirmed that waiting table/buying order of buying result, and waiting table/buying is applied alone In to actual value progress data supplement so that each index that the actual value can be provided explicitly with reference to waiting table/buying order very much Correspondence is carried out to fill in.Discreet value is the summation of the corresponding discreet value of each achievement data on waiting table/buying order, and actual value is row The summation of the corresponding actual value of each achievement data on phase table/buying order.

Such as a billboard, the current project index which is related to, which includes, to be propagated range, propagates depth, input Cost and recruitment evaluation.Range is propagated to specifically include circulation and launch the frequency；It propagates depth and specifically includes location advertising, face Product, content type and issuing scale；Recruitment evaluation specifically includes the influence of spectators' concentration degree, CPM, advertisement to crowd.This is current The specific acquisition modes of the project indicator provide for supplier, and data of the user based on the current project index got fill in effect prison Measurement information.All data are preserved after having filled in all monitoring informations, then the monitoring information can be stored in project management system In system.Realize the record to current project index so that have specific tracking to the implementation status of project.

In a specific embodiment, which can also realize carries out in brand promotion project During project management, shown to carrying out visualization based on the various reports that brand promotion project is formed.As shown in fig. 6, the brand is declared It passes project management method and further includes following steps：

S61：It obtains report and makes request, report, which makes request, to be included reporting ID and data source.

Specifically, report makes request and refers to trigger the instruction for making and making report in project management system.Report The project that ID is filled in for unique identification user is wound up the case report, and this report ID is that the visualization report template that user selects is corresponding Mark.Data source refers to the source for obtaining report content data, winds up the case including the corresponding each project of each budget sector's unit The data source of the corresponding current project index of each cost subject in report.Project management system can receive user and click on " report Make " button and input report and make request, project management system can be based on this report and make request making interface into corresponding. It is to be appreciated that this report make request can be making project wind up the case report report make request or maker Structure or group it is a certain examination the time limit project management summary report report make request, wherein, the examination time limit can it is monthly, Season or year etc..

S62：Based on report ID, obtaining includes with the report corresponding report visual templates of ID, report visual template Template framework and at least one visualization model, visualization model include chart crossover tool.

Specifically, can be previously stored with from the background and all types of corresponding visualization report templates of report, the visualization report Slide former includes template framework and at least one visualization model.Wherein, template framework refers to visualize and be needed in report template Fill the region of data reporting.Visualization model refers to the region that visual image is shown in report template is visualized.Chart Crossover tool refers to for by the visual instrument of data reporting.Data target can refer to current project index, such as：Network The project indicator that advertisement is related to.In the present embodiment, by reporting that ID inquires about database, visualization corresponding with report ID is obtained Report template so that user can directly invoke pre-stored visualization report template, is made using the visualization report template Report is conducive to improve the producing efficiency of report.

S63：Based on data source, pending data is obtained, pending data includes at least one data target.

The data source be obtain current project index data approach, the data source include DMP data sources and Project management system data source.DMP data are provided by DMP systems, and project management system data are stored in advance in item by user Data provide in mesh management system.Data source based on current project index obtains corresponding desired value, which is to treat Data are handled, a project can only include a cost subject, can also include multiple cost subjects, and a cost subject includes extremely The project indicator of few four parts, therefore, pending data includes at least one data target.If current project index is corresponding When the cost subject execution channel of cost subject is the web advertisement, then data source provides for DMP, if current project index corresponds to Cost subject cost subject perform channel be non-network advertisement when, then data source provides to the user.

S64：The data target in pending data is converted using chart crossover tool, obtains visual image.

Wherein, visual image refers to that a pair data reporting progress corresponding with the data target in visualization report template can Obtained image is handled depending on changing.In the present embodiment, chart crossover tool may be employed but be not limited to Echarts instruments. ECharts (Enterprise Charts, business level data drawing list), the chart storehouse of a pure Javascript, can be smooth It operates on PC and mobile equipment, the current overwhelming majority browser of compatibility (IE6/7/8/9/10/11, chrome, firefox, Safari etc.), bottom relies on the Canvas class libraries ZRender of lightweight, can provide the user with intuitively, vividly, can height The data visualization chart of propertyization customization.The visualization of data can be effectively improved using Echarts instruments.

It, should such as the click volume that the data target in pending data is related to for (i.e. six months) web advertisement in certain half a year The corresponding data reporting of click volume once, that is, corresponded to six numerical value for a month statistics.Report ID based on the web advertisement is obtained Corresponding report visual template is taken, this report visual template includes template framework and three visualization models.Wherein template The data reporting of frame filling is the click volume data reporting of corresponding six months, and three visualization models are visual for line chart Change module, block diagram visualization model and cake chart visualization model.The abscissa of three visualization models be month, ordinate For the numerical value of corresponding click volume every month.Line chart visualization model can be with broken line form by corresponding click volume of each month Numerical value show, the variation tendency for reflecting the web advertisement click volume of six months can be clear from.Block diagram is visual The numerical value of corresponding click volume every month can be shown with bar graph form by changing module, can intuitively reflect very much six Every month in the middle of the month the specific numerical value of corresponding click volume.Cake chart visualization model can be corresponding by every month with percents The numerical value of click volume is shown, and can reflect the percentage shared by six every months in the middle of the month of corresponding click volume very accurately Than.

The numerical value of the click volume of the web advertisement in half a year is converted using chart crossover tool, it can very intuitively The variation tendency of the click volume in the situation and half a year of the click volume of every month is shown, improves the visualization of data, Convenient for being analyzed data and being calculated.

S65：Based on template framework and visual image, visualization report is obtained.

Specifically, the step S64 visual images got are filled into the visualization model of visualization report template, Target reporting data corresponding with current project index that step S63 is got are corresponding to be filled into template framework, to obtain Visualization is taken to report.It is to be appreciated that the corresponding visual image of each data target can be filled into phase by visualization report On the region reserved in the visualization model answered, make the manufacturing process high degree of automation of automatic visualization report, be conducive to carry The producing efficiency of height report.

The acquisition of visualization report can visualize the data reporting one generated in brand promotion project management flow Image shows come out, and are conducive to visualize this report data, user are helped to carry out the data that needs obtain straight The understanding of sight and comparison.

The brand promotion project management method that the present embodiment is provided is primarily based on item types and judges that the project is intention It is also that non-intention reports type to a higher authorities for approval to report type to a higher authorities for approval, if belonging to intention reports type to a higher authorities for approval, based on information and the project acceptance inspection letter of approving and initiate a project Breath forms project and winds up the case report；If being not belonging to intention reports type to a higher authorities for approval, based on approve and initiate a project information, project purchasing information and project Acceptance information forms project and winds up the case report.System performs entire implementation procedure of the project from setting up the project to winding up the case on line, wherein Project management system, purchasing system and EOA systems can form multiple closed loops to performing step accordingly in the process of implementation, realize Decision-making, control, again feedback, decision-making, the process for controlling and feeding back again again in project management process, form to brand promotion item Mesh management method completely tracks and feedback.

It is to be understood that the size of the sequence number of each step is not meant to the priority of execution sequence, each process in above-described embodiment Execution sequence should determine that the implementation process without tackling the embodiment of the present invention forms any limit with its function and internal logic It is fixed.

Embodiment 2

Fig. 7 is shown and the one-to-one brand promotion project management device of brand promotion project management method in embodiment 1 Functional block diagram.As shown in fig. 7, the brand promotion project management device is examined including approve and initiate a project data obtaining module 10, project Batch data obtaining module 20, project purchasing information receiving module 30, first item are wound up the case report acquisition module 40 and second item Report acquisition of winding up the case module 50.Wherein, data obtaining module 10, project examination data obtaining module 20, the project of approving and initiate a project are adopted The realization for report acquisition module 50 that purchase information receiving module 30, first item wind up the case report acquisition module 40 and second item is wound up the case Function step corresponding with brand promotion project management method in embodiment 1 corresponds, and to avoid repeating, the present embodiment differs One is described in detail.

It approves and initiate a project data obtaining module 10, for obtaining information of approving and initiate a project, information of approving and initiate a project includes item id, item Mesh type and the project budget.

Project examination data obtaining module 20, meets yearly budget for the project budget, then the information that will approve and initiate a project is sent The EOA systems that project management system is connected are given, and receive the project examination information of EOA systems transmission.

Project purchasing information receiving module 30 passes through for project examination information for examination ＆ approval, and item types are non-intention When reporting type to a higher authorities for approval, then information of approving and initiate a project is sent to the purchasing system being connected with project management system, and receives purchasing system The project purchasing information of transmission.

First item is wound up the case report acquisition module 40, for obtaining project acceptance inspection information, based on information of approving and initiate a project, project Procurement information and project acceptance inspection information form project and wind up the case report.

Second item is wound up the case report acquisition module 50, and for passing through in project examination information for examination ＆ approval, and item types are When intention reports type to a higher authorities for approval, project acceptance inspection information is obtained, forming project based on approve and initiate a project information and project acceptance inspection information winds up the case report It accuses.

Preferably, data obtaining module 10 of approving and initiate a project includes project funds application information acquiring unit 11, first item Fund information table acquiring unit 12 and second item fund information table acquiring unit 13.

Project funds application information acquiring unit 11, for obtaining project funds application information, project funds application information Including current cost subject and specific cost value.

First item fund information table acquiring unit 12, for current cost subject be Standard Rate subject when, then be based on Current cost subject and specific cost value are identified project fund information table.

Second item fund information table acquiring unit 13 when not being Standard Rate subject for current cost subject, is then adopted Conversion process is carried out to current cost subject with preset term cost subject conversion table, obtains corresponding Standard Rate subject, base It identifies project fund information table in Standard Rate subject and specific cost value.

Preferably, project purchasing information receiving module 30 includes buying declaration information acquisition unit 31, project purchasing unit 32 check and accept unit 33 with payment.

Declaration information acquisition unit 31 is purchased, information is sent to purchasing system for that will approve and initiate a project, and receives buying system The buying declaration information that system is sent.

Project purchasing unit 32 is sent to EOA systems for that will purchase declaration information, and EOA systems will purchase approval information Purchasing system is sent to, so that the buying approval information finished item buying that purchasing system is passed through based on examination ＆ approval.

Unit 33 is checked and accepted in payment, and for receiving the project purchasing information of purchasing system transmission, project purchasing information is sent EOA systems are given, so that EOA systems are based on project purchasing information and complete payment examination.

Preferably, brand promotion project management device further includes project acceptance inspection acquisition request module 41, KPI assessment models obtain Modulus block 42, current KPI value acquisition module 43 and project acceptance inspection data obtaining module 44.

Project acceptance inspection acquisition request module 41, for obtaining project acceptance inspection request, project acceptance inspection request includes item id, item Mesh channel and at least two current project indexs.

KPI assessment models acquisition module 42 for being based on project channel, obtains corresponding KPI assessment models.

Current KPI value acquisition module 43, for being based on KPI assessment models and at least two current project indexs, obtains and works as Preceding KPI value.

Project acceptance inspection data obtaining module 44, for being based on the corresponding current KPI values of same project ID and target KPI value, Obtain project acceptance inspection information.

Preferably, brand promotion project management device further includes the web advertisement and judges that single module 401, the first current project refer to Mark 402 and second current project index selection module 403 of acquisition module.

The web advertisement judges single module 401, for judging the project channel with the corresponding brand promotion project of item id Whether it is the web advertisement.

If first current project index selection module 402 be the web advertisement for project channel, is obtained from DMP systems It takes and the corresponding at least two current projects index of the web advertisement.

If be not the web advertisement for project channel, it is defeated to obtain user for second current project index selection module 403 Enter with the corresponding at least two current projects index of project channel.

Preferably, brand promotion project management device further includes report and makes acquisition request module 61, report visualization mould Plate acquisition module 62, data target acquisition module 63, visual image acquisition module 64 and visualization report acquisition module 65.

Report makes acquisition request module 61, reports for obtaining and makes request, report make request include reporting ID with Data source.

It reports visual template acquisition module 62, for being based on report ID, obtains visual with the corresponding reports of report ID Change template, report visual template includes template framework and at least one visualization model, and visualization model is converted including chart Instrument.

Data target acquisition module 63 for being based on data source, obtains pending data, and pending data is included at least One data target.

Visual image acquisition module 64, for being carried out using chart crossover tool to the data target in pending data Conversion obtains visual image.

Report acquisition module 65 is visualized, for being based on template framework and visual image, obtains visualization report.

Embodiment 3

The present embodiment provides a computer readable storage medium, computer journey is stored on the computer readable storage medium Sequence realizes brand promotion project management method in embodiment 1 when the computer program is executed by processor, to avoid repeating, this In repeat no more.Alternatively, it is realized when the computer program is executed by processor in embodiment 2 in brand promotion project management device The function of each module/unit, to avoid repeating, which is not described herein again.

Embodiment 4

Fig. 8 is the schematic diagram for the terminal device that one embodiment of the invention provides.As shown in figure 8, the terminal of the embodiment is set Standby 80 include：Processor 81, memory 82 and it is stored in the computer journey that can be run in memory 82 and on processor 81 Sequence 83, such as brand promotion project management programs.Processor 81 realizes above-mentioned each brand promotion when performing computer program 83 Step in project management method embodiment, such as step S10 to S50 shown in FIG. 1.Alternatively, processor 81 performs computer The function of each module/unit in above-mentioned each device embodiment is realized during program 83, such as acquisition of information mould of approving and initiate a project shown in Fig. 7 Block 10, project examination data obtaining module 20, project purchasing information receiving module 30, first item are wound up the case report acquisition module 40 The function for report acquisition module 50 of winding up the case with second item.

Illustratively, computer program 83 can be divided into one or more module/units, one or more mould Block/unit is stored in memory 82, and is performed by processor 81, to complete the present invention.One or more module/units can To be the series of computation machine program instruction section that can complete specific function, the instruction segment is for describing computer program 83 at end Implementation procedure in end equipment 80.It is examined for example, computer program 83 can be divided approve and initiate a project data obtaining module 10, project Batch data obtaining module 20, project purchasing information receiving module 30, first item are wound up the case report acquisition module 40 and second item Report acquisition of winding up the case module 50.

Terminal device 80 can be the computing devices such as desktop PC, notebook, palm PC and cloud server.Eventually End equipment may include, but be not limited only to, processor 81, memory 82.It will be understood by those skilled in the art that Fig. 8 is only eventually The example of end equipment 80 does not form the restriction to terminal device 80, can include than illustrate more or fewer components or Combine some components or different components, for example, terminal device can also include input-output equipment, network access equipment, Bus etc..

Alleged processor 81 can be central processing unit (Central Processing Unit, CPU), can also be Other general processors, digital signal processor (Digital Signal Processor, DSP), application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field- Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic, Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor Deng.

Memory 82 can be the internal storage unit of terminal device 80, such as the hard disk or memory of terminal device 80.It deposits Reservoir 82 can also be the plug-in type hard disk being equipped on the External memory equipment of terminal device 80, such as terminal device 80, intelligence Storage card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card) Deng.Further, memory 82 can also both include the internal storage unit of terminal device 80 or including External memory equipment.It deposits Reservoir 82 is used to store computer program and other programs and data needed for terminal device.Memory 82 can be also used for temporarily When store the data that has exported or will export.

It is apparent to those skilled in the art that for convenience of description and succinctly, only with above-mentioned each work( Can unit, module division progress for example, in practical application, can be as needed and by above-mentioned function distribution by different Functional unit, module are completed, i.e., the internal structure of described device are divided into different functional units or module, more than completion The all or part of function of description.

In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also That unit is individually physically present, can also two or more units integrate in a unit.Above-mentioned integrated list The form that hardware had both may be employed in member is realized, can also be realized in the form of SFU software functional unit.

If the integrated module/unit realized in the form of SFU software functional unit and be independent production marketing or In use, it can be stored in a computer read/write memory medium.Based on such understanding, the present invention realizes above-mentioned implementation All or part of flow in example method, can also instruct relevant hardware to complete, the meter by computer program Calculation machine program can be stored in a computer readable storage medium, the computer program when being executed by processor, it can be achieved that on The step of stating each embodiment of the method.Wherein, the computer program includes computer program code, the computer program generation Code can be source code form, object identification code form, executable file or some intermediate forms etc..The computer-readable medium It can include：Any entity of the computer program code or device, recording medium, USB flash disk, mobile hard disk, magnetic can be carried Dish, CD, computer storage, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..It is it should be noted that described The content that computer-readable medium includes can carry out appropriate increasing according to legislation in jurisdiction and the requirement of patent practice Subtract, such as in some jurisdictions, according to legislation and patent practice, computer-readable medium do not include be electric carrier signal and Telecommunication signal.

Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although with reference to foregoing reality Example is applied the present invention is described in detail, it will be understood by those of ordinary skill in the art that：It still can be to foregoing each Technical solution recorded in embodiment modifies or carries out equivalent substitution to which part technical characteristic；And these are changed Or replace, the essence of appropriate technical solution is not made to depart from the spirit and scope of various embodiments of the present invention technical solution, it should all It is included within protection scope of the present invention.

Claims

A kind of 1. brand promotion project management method, which is characterized in that the following steps performed including project management system：

Acquisition is approved and initiate a project information, and the information of approving and initiate a project includes item id, item types and the project budget；

If the project budget meets yearly budget, the information of approving and initiate a project is sent to and the project management system phase EOA systems even, and receive the project examination information that the EOA systems are sent；

If the project examination information for examination ＆ approval pass through, and the item types for non-intention report type to a higher authorities for approval when, then by the item Mesh project verification information is sent to the purchasing system being connected with the project management system, and receives the project that the purchasing system is sent Procurement information；

Project acceptance inspection information is obtained, based on the information of approving and initiate a project, the project purchasing information and the project acceptance inspection information Formation project is wound up the case report.
2. brand promotion project management method as described in claim 1, which is characterized in that

If the project examination information for examination ＆ approval pass through, and the item types for intention report type to a higher authorities for approval when, then obtain project and test It collects mail breath, forming project based on approve and initiate a project information and the project acceptance inspection information winds up the case report.
3. brand promotion project management method as described in claim 1, which is characterized in that described by the information of approving and initiate a project The purchasing system being connected with the project management system is sent to, and receives the project purchasing information that the purchasing system is sent, Including：

The information of approving and initiate a project is sent to the purchasing system, and receives the buying declaration letter that the purchasing system is sent Breath；

The buying declaration information is sent to the EOA systems, the buying approval information is sent to institute by the EOA systems Purchasing system is stated, so that the buying approval information finished item buying that the purchasing system is passed through based on examination ＆ approval；

The project purchasing information that the purchasing system is sent is received, the project purchasing information is sent to EOA systems, so that EOA systems are based on the project purchasing information and complete payment examination.
4. brand promotion project management method as described in claim 1, which is characterized in that the information of approving and initiate a project further includes Project fund information table；

It is described to obtain information of approving and initiate a project, it further includes：

Acquisition project funds application information, the project funds application information include current cost subject and specific cost value；

If the current cost subject is the Standard Rate subject, based on the current cost subject and the specific expense Value determines the project fund information table；

If the current cost subject is not the Standard Rate subject, using preset term cost subject conversion table to described Current cost subject carries out conversion process, the corresponding Standard Rate subject is obtained, based on the Standard Rate subject and institute It states specific cost value and determines the project fund information table.
5. brand promotion project management method as described in claim 1, which is characterized in that the information of approving and initiate a project further includes Target KPI value；

The brand promotion project management method further includes：

Project acceptance inspection request is obtained, the project acceptance inspection request includes item id, project channel and at least two current projects and refers to Mark；

Based on the project channel, corresponding KPI assessment models are obtained；

Based on the KPI assessment models and at least two current project indexs, current KPI value is obtained；

Based on the same corresponding current KPI value of item id and the target KPI value, project acceptance inspection information is obtained.
6. brand promotion project management method as claimed in claim 5, which is characterized in that in the acquisition project acceptance inspection request Before step, the brand promotion project management method further includes：

If the project channel is the web advertisement, obtained from DMP systems with working as the web advertisement corresponding at least two described The preceding project indicator；

If the project channel is not the web advertisement, the input by user and project channel corresponding at least two is obtained The current project index.
7. brand promotion project management method as described in claim 1, which is characterized in that approved and initiate a project described based on described Information, the project purchasing information and project acceptance inspection information formation project are wound up the case after the step of reporting, brand a surname Project management method is passed, is further included：

It obtains report and makes request, the report, which makes request, to be included reporting ID and data source；

Based on the report ID, obtain and the report corresponding report visual templates of ID, the report visual template Including template framework and at least one visualization model, the visualization model includes chart crossover tool；

Based on the data source, pending data is obtained, the pending data includes at least one data target；

The data target in the pending data is converted using the chart crossover tool, obtains visual image；

Based on the template framework and the visual image, visualization report is obtained.
8. a kind of brand promotion project management device, which is characterized in that including：

It approves and initiate a project data obtaining module, for obtaining information of approving and initiate a project, the information of approving and initiate a project includes item id, project Type and the project budget；

Project examination data obtaining module meets yearly budget for the project budget, then by the information hair of approving and initiate a project The EOA systems being connected with the project management system are given, and receive the project examination information that the EOA systems are sent；

Project purchasing information receiving module passes through for the project examination information for examination ＆ approval, and the item types are non-wound When meaning reports type to a higher authorities for approval, then the information of approving and initiate a project is sent to the purchasing system being connected with the project management system, and is connect Receive the project purchasing information that the purchasing system is sent；

First item is wound up the case report acquisition module, for obtaining project acceptance inspection information, based on the information of approving and initiate a project, the item Mesh procurement information and the project acceptance inspection information form project and wind up the case report.
9. a kind of terminal device, including memory, processor and it is stored in the memory and can be on the processor The computer program of operation, which is characterized in that the processor realizes such as claim 1 to 7 when performing the computer program The step of any one brand promotion project management method.
10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, and feature exists In realization brand promotion project management side as described in any one of claim 1 to 7 when the computer program is executed by processor The step of method.