CN108960467A - Realty information management and data analysis system - Google Patents
Realty information management and data analysis system Download PDFInfo
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Abstract
The present invention provides realty information managements and data analysis system, are related to real estate domain.Realty information management and data analysis system provided by the invention, provided with customer service system, broker system, developer's system and data analysis system, and, each system all has specific subsystem in customer service system, broker system, developer's system and data analysis system, the integrated service to client is realized by these feature-rich subsystems, improves the Experience Degree of client.
Description
Technical field
The present invention relates to real estate domains, in particular to realty information management and data analysis system.
Background technique
Under the promotion of information technology fast development, in recent years, real estate industry has also obtained quick development.In turn,
Information involved in real estate industry can more quickly be circulated by internet, and real estate information is also more transparent.
This sales tactics for also resulting in traditional real estate is no longer applicable in.
In turn, occurs real estate information management system in the related technology, which can play pipe to real estate information
The effect of reason, current existing real estate information management system are not perfect.
Summary of the invention
The purpose of the present invention is to provide realty information managements and data analysis system.
In a first aspect, the embodiment of the invention provides realty information managements and data analysis system, comprising:
Customer service system, broker system, developer's system and data analysis system；
Customer service system includes at least three in following system: panorama reads house system, electronics building book subsystem, pre-
About see the pre- Operator Systems of house system, the purchase of property, value-added service subsystem, line selection house system, client link up immediately subsystem,
Subsystem and data closing in subsystem are seeked advice from customer complaint；
Broker system includes at least three in following system: client's barcode scanning is associated with subsystem, objective this subsystem of shelves, visitor
Family management subsystem, customer portrait subsystem, overall logical objective subsystem, objective shelves assignment subsystem, data visualisation system, client
Put subsystem on record, visiting sentences objective subsystem, performance appraisal subsystem, commission clearing subsystem and broker manage and grading subsystem
System；
Developer's system includes at least three in following system: channel management subsystem, case field management subsystem, client
Assignment subsystem, subsystem for sales management, data visualization sub-systems, line selection house system, House Resource Management system, order close
Same management subsystem, inventory management subsystem, financial management subsystem and third party's data-interface subsystem；
Data analysis system includes at least three in following system: big data visual subsystem, client intelligent grouping
System, conclusion of the business probabilistic forecasting subsystem, customer defection early warning subsystem, intelligent recommendation subsystem, potential customers excavate subsystem
With intelligent customer service subsystem.
Realty information management and data analysis system provided in an embodiment of the present invention are provided with customer service system, warp
Discipline people system, developer's system and data analysis system, also, customer service system, broker system, developer's system sum number
Specific subsystem is all had according to system each in analysis system, is realized by these feature-rich subsystems to client's
Integrated service improves the Experience Degree of client.
To enable the above objects, features and advantages of the present invention to be clearer and more comprehensible, preferred embodiment is cited below particularly, and cooperate
Appended attached drawing, is described in detail below.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only certain embodiments of the present invention, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 shows the basic framework of realty information management and data analysis system provided by the embodiment of the present invention
Figure；
Fig. 2 shows in realty information management provided by the embodiment of the present invention and data analysis system, customer service
The basic framework figure of system；
Fig. 3 is shown in realty information management provided by the embodiment of the present invention and data analysis system, broker system
The basic framework figure of system；
Fig. 4 is shown in realty information management provided by the embodiment of the present invention and data analysis system, develops quotient system
The basic framework figure of system；
Fig. 5 is shown in realty information management provided by the embodiment of the present invention and data analysis system, data analysis
The basic framework figure of system.
Specific embodiment
Below in conjunction with attached drawing in the embodiment of the present invention, technical solution in the embodiment of the present invention carries out clear, complete
Ground description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Usually exist
The component of the embodiment of the present invention described and illustrated in attached drawing can be arranged and be designed with a variety of different configurations herein.Cause
This, is not intended to limit claimed invention to the detailed description of the embodiment of the present invention provided in the accompanying drawings below
Range, but it is merely representative of selected embodiment of the invention.Based on the embodiment of the present invention, those skilled in the art are not doing
Every other embodiment obtained under the premise of creative work out, shall fall within the protection scope of the present invention.
Although having had already appeared some real estate systems in the related technology, these real estate systems are merely able to provide simple
Information inquiry, no normal direction client provides synthesis, and comprehensive service.
For above situation, as shown in Figs. 1-5, this application provides realty information management and data analysis system 11,
Include:
Customer service system 101, broker system 102, developer's system 103 and data analysis system 104；
Customer service system 101 include following system at least three: panorama read house system, electronics building book subsystem,
Reservation sees the pre- Operator Systems of house system, the purchase of property, value-added service subsystem, links up subsystem immediately in line selection house system, client
System, customer complaint consulting subsystem and data closing in subsystem；
Broker system 102 includes at least three in following system: client's barcode scanning be associated with subsystem, objective this subsystem of shelves,
Customer account management subsystem, customer portrait subsystem, overall logical objective subsystem, objective shelves assignment subsystem, data visualisation system, visitor
Subsystem is put at family on record, visiting sentences objective subsystem, performance appraisal subsystem, commission clearing subsystem and broker manage and grading
System；
Developer's system 103 includes at least three in following system: channel management subsystem, case field management subsystem, visitor
Family assignment subsystem, subsystem for sales management, data visualization sub-systems, in line selection house system, House Resource Management system, order
Contract management subsystem, inventory management subsystem, financial management subsystem and third party's data-interface subsystem；
Data analysis system 104 includes at least three in following system: big data visual subsystem, client intelligent point
Group subsystem, conclusion of the business probabilistic forecasting subsystem, customer defection early warning subsystem, intelligent recommendation subsystem, potential customers excavate son
System and intelligent customer service subsystem.
In realty information management and data analysis system 11 provided herein, four big systems have been divided into it, respectively
It is customer service system 101, broker system 102, developer's system 103 and data analysis system 104, in this four big system
Each big system is respectively provided at least three subsystem again, exactly the mutual cooperation between these big systems and subsystem it
Between mutual cooperation so that whole realty information management and data analysis system 11 has more perfect function, with
Provide a user better experience.
Wherein, customer service system 101 is served as theme with proficiency room business, and second-hand house business is auxiliary, also enumerates insurance
Etc. a variety of value-added services, by providing online service for client, and pre-buried data anchor point in the product, client can be captured in real time
Action trail, generate customer action log, thus formed wechat end, the end PC, the unification of three nets of the end APP data close up.Meanwhile
The customer action track captured will be stored in backstage big data warehouse, and be delivered to big data intellectual analysis system by backstage
System, the basis as customer analysis.
Broker system 102 includes three branches point: case field broker part, channel intervening elements and Sales Mgmt Dept
Point.Under normal circumstances, client is divided into nature visiting and channel imports two kinds: visiting is client's spontaneous behaviour naturally；Channel imports
Client, which includes channel intermediary, to be put on record to building case field by client and carries out client's water conservancy diversion, and electronics building book " room is seen in reservation " function can be with
Reserve client.Naturally it visits behind client, channel customer arrival case field, can be established by scanning the exclusive quick response code business card of broker
The incidence relation of client and broker can start client's follow-up, real-time tracking, conclusion of the business after broker establishes customer profile
Force a series of pre-sales activity such as fixed.Broker receives the activity of client, is managed collectively by system, including objective shelves are reallocated, warp
The subsystems such as discipline people's performance appraisal.It puts on record in addition, channel intermediary carries out client under system convention restriction, and strikes a bargain in client
Afterwards, errorless granting commission is calculated via commission settlement system.Broker system 102 is mainly based upon wechat end, the end APP and carries out function
It is able to achieve.
Developer's system 103 is the management by synchronization tool provided for developer's management level, and developer can be helped to realize building
The management of disk client comprehensive, sale stock control, client distribute management, order contract management, data visualization analysis, finance pipe
The functions such as reason, the sight of third party's data-interface, enable administrative staff precisely efficiently to sell the business in each stage to building
Activity is reacted, and pool generates strategy and comes brokers and house-purchase client.Developer's system 103 be based primarily upon the end PC,
The end APP carries out function realization.
Data analysis system 104 is the data center of entire realty information management Yu data analysis system 11, passes through reality
When analyze client, building big data, intelligently analysis prediction result is timely feedbacked and gives customer account management personnel, is mentioned for Authorize to X
For data supporting；Intelligent recommendation service is provided, the Product Experience of client is promoted by capturing client's intention in client's level.Greatly
The scope of business of data system can extend outwardly, and provide service more based on customer data, promote property developer, building pin
Sell the experience of personnel, the client tripartite that purchases house.Big data intelligent analysis system service is mainly based upon the end PC, wechat end and carries out function
It realizes.
In the following, being specifically introduced for each subsystem:
Panorama sees house system, and the real estate full-view image, music, special efficacy and publicity chain for getting are bonded into premises
It produces panorama and shows image；And in the watching request for receiving client, real estate panorama is provided to client and shows image；Specifically
, which is to carry out three-dimensional synthesis using the high-definition image of shoot on location, it forms 720 panoramas and sees room and aerial panorama function,
Music, special efficacy and publicity link, system can be incorporated and intelligently combine virtual reality technology, authentic simulation is presented for client
See that room body is tested；
Electronics building book subsystem is used for building photograph album, building brief introduction, the mating information in periphery, building multidate information and family
Type details are integrated into electronics building book, and in the reading petition for receiving client, by electronics building book to present customers；Specifically
, the building of each main cities in the system combination whole nation carries out online building book exhibition and shows, provides building photograph album, building brief introduction, periphery
The displaying of the contents such as mating, building dynamic, house type details, facilitates user to understand building information whenever and wherever possible；And pass through building plan
The personnel of drawing carry out the timing of building book and update, and guarantee the real effectiveness of online information
House system is seen in reservation, for generating reservation recording according to the name of client, cell-phone number, reservation building information, and
When conforming to a predetermined condition, reservation recording is sent to building manager, so that building manager is according to reservation recording by client
Distribute to specified broker；Specifically, lid is male to obtain customer name, cell-phone number, reservation building；According to these data, rear
Platform generates reservation recording；Reservation recording is pushed to building manager, the distribution of reservation client is carried out by it；It is final to reserve client
It is assigned to broker, after obtaining effective communication, the client of water conservancy diversion on line can be brought for case field.
First essential information of the pre- Operator Systems of the purchase of property, the client for will acquire is input to real estate computation model
In, to generate budget information；Real estate computation model includes commercial loans computation model, Accumulation Fund Loan computation model and combination
Loan computation model；The computational element of real estate computation model includes below one or more: house-purchase discount, down payment ratio,
Mode of repayment, the loan time limit, loan interest rate；Budget information includes below one or more: area of the house purchased, the house of client is total
Valence, preferential situation, down payment house money, contract tax, property right stamp tax, mortgage stamp tax, major repair fund.Specifically, being calculated using housing loan
Device function generates purchase of property budget table according to the demand area of client and unit price.It can carry out commercial loans, Accumulation Fund Loan and combination
The loan of three kinds of modes of providing a loan calculates, and joined house-purchase discount, down payment ratio, mode of repayment, the loan time limit, loan wherein
The customized selection of the indexs such as interest rate, last key generate purchase of property budget table, illustrate the area of the house purchased of client, house total price,
The contents such as preferential situation, down payment house money, contract tax, property right stamp tax, mortgage stamp tax, major repair fund, clearly show client's purchase of property
Budget.
Value-added service subsystem extends information for providing real estate to client, and it includes finishing letter that real estate, which extends information,
Breath, Household information, insurance information, endowment information and second-hand house information；Extend specifically, the system provides business for client, packet
The business such as finishing, household, insurance, endowment, second-hand house are included, is provided for platform client and extends value-added service service.Each increment industry
Business is run as standalone feature point, and carries out the interconnection of customer data, in conjunction with proficiency new house business datum, is provided for client
The Life cycle service of house-purchase business；
In line selection house system, for calculating client's information for intention according to the second essential information of client, and according to client
Information for intention adjustment opening quotation strategy；Second essential information includes below one or more: the positioning of client is registered information, Lou Dong
Source of houses collection replaces application information with selection information, the source of houses and selects room acknowledgement of orders information；Specifically, the system can obtain positioning
It registers, source of houses collection in building replaces application with selection, the source of houses and selects room order confirmation data；According to these data, generate
Line selection room record；To be recorded in line selection room and be sent to system background, and select room intention for analyze client, by Account Reviews with
The drainage of the smart client source of houses, realization project fast open the set, and reduce opening quotation cost, promote customer experience；
Client links up subsystem immediately, after encrypting the exchange of information of client, sends to corresponding broker；
And after encrypting the exchange of information of broker, sent to corresponding client；Specifically, the system can obtain client's input
Consultation information after；After message encryption, sent to broker end；Encryption information after decrypted, can show text；Broker
Message is sent to client, is similarly encrypted, and can show text after decryption.
Subsystem is seeked advice from customer complaint, and the calling information of the client for will acquire is integrated into complaint record, and will throw
Tell that record is provided to corresponding broker or developer；The type of the calling information of client includes text, voice, picture and view
Frequently；Specifically, the system can obtain the data such as type, text, voice, the picture of customer complaint consulting；By Data Integration at throwing
Tell search record；And related broker or developer are sent by the record
Data closing in subsystem, building data, customer action data and client for receiving and storing different zones increase
It is worth service data.Specifically, the system can obtain the building data, customer action data, client's value-added service number of different zones
According to；It sorts data into and is organized into unified data closing in；Backstage is transferred data to, large data center is centrally stored in.
Client's barcode scanning is associated with subsystem, for obtaining the first customer information and quick response code business card information of barcode scanning client, and
Barcode scanning record is established according to the first customer information of barcode scanning client and quick response code business card information；And client is carried out in broker
When archives are established, barcode scanning is recorded and is associated with corresponding client；Specifically, the system can obtain barcode scanning client information and
Quick response code business card information；Barcode scanning record is established according to these information；When broker files, is recorded according to barcode scanning and carry out client pass
Connection, can establish the subordinate relation with the client.
Objective this subsystem of shelves is believed for the second customer information by obtaining the typing of broker institute, and according to the second client
Breath, establishes customer profile；And customer profile is stored in large data center, to carry out unified pipe with customer action big data
Reason；Customer information includes: customer name, phone, head portrait, house-purchase intention, age bracket, residential area, marital status, family's knot
Structure, purchase of property number, type of credential and number, trade information, reception process, tracking strategy；Specifically, the system passes through work of filing
Tool obtains customer name, phone, the head portrait, house-purchase intention, age that broker field on record carries out typing after consulting judgement to client
Section, residential area, marital status, family structure, purchase of property number, type of credential and number, trade information, reception process, tracking
The data of the 30 codimension degree such as strategy；According to these data, customer profile is established；Customer profile is stored in large data center,
It is managed collectively with customer action big data；
Customer account management subsystem, the customer profile for establishing objective this subsystem of shelves, unified integration is in customer account management
In system, management is grouped according to client's conclusion of the business state, intention grade；Wherein, for specified one objective shelves, allow to visitor
The content of family archives modifies, customized client's follow-up is allowed to remind, allow to carry out checking, allowing by micro- for customer portrait
Gateway connection and unbundlings allow client to carry out follow-up increase, allow to score to customer profile, allow to divide client's memory again
Match；Specifically, the customer profile that the system is established using objective this subsystem of shelves, by system unified integration in customer account management subsystem
In, management is grouped according to client's conclusion of the business state, intention grade；For some objective shelves, objective shelves content is repaired in system support
Change, customized client follow up remind, customer portrait is checked, wechat be associated with and unbind, client follow-up increase, customer profile score,
The operations such as client's reallocation；
Customer portrait subsystem, for generating client's big data, objective shelves sheet according to the client's browsing behavior track got
Client properties data and third party's interface data；And according to client's big data, objective this client properties of shelves data and third party are connect
Mouth data, draw customer portrait；In turn, customer portrait is pushed to broker, big data analysis backstage respectively, with synthesis
Show the identity characteristic, action trail, intention product, purchase of property history, purchasing power of client.Specifically, the system can obtain visitor
Client's big data caused by the browsing behavior track of family, objective this client properties of shelves data, third party's interface data；According to these numbers
According to drafting customer portrait；Customer portrait is pushed to broker end, big data analysis backstage, for the comprehensive body for showing client
Part feature, action trail, intention product, purchase of property history, purchasing power etc.
Overall logical objective subsystem, sends out for obtaining the third customer information of broker institute referral, and by third customer information
It send to new broker, as new broker being managed and safeguarding to client corresponding to third customer information；Specifically
, which can obtain the referral customer information of broker；Customer information is sent to new broker, carries out client's by it
Management and maintenance；After client strikes a bargain, the relevant deal message of client is sent to former broker, certain commission is obtained by it.
Objective shelves assignment subsystem sees room customer information for obtaining customer profile to be allocated and reservation to be allocated；According to this
Room customer information and broker's letter are seen in a little customer profile to be allocated, reservation to be allocated, by customer profile to be allocated and corresponding
Client is allocated；Specifically, the system can obtain objective shelves to be allocated, room client-related information is seen in reservation to be allocated；According to this
A little customer informations and broker's letter carry out objective shelves and client's distribution；Assignment record is stored in background data base.
Data visualisation system for extracting integrated data from big data warehouse, and utilizes visualization tool, by comprehensive number
Corresponding role is sent to according to the corresponding chart of generation, and by the chart of generation；Specifically, the system is mentioned from big data warehouse
Access evidence；Using visualization tool, data are generated into corresponding chart；Chart is presented to relative role, is used as business decision.
Client puts subsystem on record, for obtaining the location information, customer name information and Client handset number of broker, and
Record is put on record according to the generation of the location information of broker, customer name information and Client handset number, and will be put on record on record
It reaches and puts auditing system on record；Specifically, the system can obtain positioning, customer name, Client handset number of introducing broker etc.
Information；Record is put on record according to the generation of this information；Record will be put on record be uploaded to and put auditing system on record, audited for it this put on record it is effective
Property.
Visiting sentences objective subsystem, for carrying out sentencing visitor automatically according to the customized strategy of developer or sentencing visitor manually；Specifically
, which supports to put client whether effective parameter setting, including client's protection period etc. on record according to developer is customized.This is
System inquires owner's data, history visiting customer data, protection client's list data according to relevant parameter, realizes and sentences visitor or association automatically
Assistant is dynamic to sentence objective function.
Performance appraisal subsystem is used for according to the customized broker's performance appraisal content of selling group manager, to warp
Discipline people examines；Broker's performance appraisal content includes below one or more, support client's probability of transaction, client's exchange hand
With customer complaint amount；Specifically, the customized broker's performance appraisal content of system supports sales Team Management person, supports year
Task supports the building ranking of the content of examination such as client's probability of transaction, client's exchange hand, customer complaint amount, branch according to monthly division
The clearing and emolument granting for holding broker's emolument notify.
Commission settles accounts subsystem, for calculating conclusion of the business commission obtained by channel broker；Specifically, the system is working
When, channel introducing broker puts on record and after the approval carrying out client, if client visits within the visiting protection period, in achievement guarantor
Client strikes a bargain in the shield phase, and channel broker can be obtained certain proportion conclusion of the business commission.System can obtain within the achievement protection period
The relevant information that client strikes a bargain；Commission is calculated according to the information；Give soft dollars to channel broker.
Broker's management and grading subsystem, for assisting selling group manager to customer profile corresponding to broker
Evaluation scoring is carried out, and is scored the follow-up process of broker.Specifically, the system is at work, selling group's pipe
Reason person has an examination permission to the case field broker in team, this system assist selling group manager to the objective shelves of broker into
Row evaluation scoring scores to the follow-up process of broker.Meanwhile this system support to broker client's barcode scanning file rate,
The indexs such as client enrollment rate are for statistical analysis to grade with ranking.
Channel management subsystem, for responding the operation requests of developer, to add channel company and carry out channel manager
People management, and receive the customized client of developer puts invalid distance on record, client puts the protection period on record, client visit the protection period and
Broker's achievement protection period, to realize integration management and cost effectiveness effect monitoring to channel；Specifically, the system supports exploitation
Quotient adds channel company and carries out channel broker's management, and developer can put invalid distance on record with customized client, client puts on record
The parameters such as protection period, client's visiting protection period, broker's achievement protection period, realize the integration management and cost effectiveness effect to channel
Monitoring.
Case field management subsystem, for barcode scanning data, data of filing and the registration according to each selling group got
Data are measured, generate business datum, and business datum is sent to developer；Specifically, the system can obtain each sale group
The barcode scanning of team is filed, the data such as registration amount；These data are grouped integration, are generated as unit of broker or team
Business datum；These business datums are sent to developer and are used for whole supervision.
Client's assignment subsystem, for according to the allocation model of setting, reserve the related data of Kan Fang customers and long-term
Do not follow up the related data of client, and tenant family is seen in reservation and the client that do not follow up for a long time distributes to corresponding broker；Specifically,
The system can obtain reservation Kan Fang customers, the long-term client-related data that do not follow up；According to the allocation model of setting, by client point
The selected broker of dispensing.
Subsystem for sales management, for managing its corresponding building information by developer, building information includes: building project
Distribution state, sale choice of topics, sale source of houses house type information, sales broker Team Member information；Specifically, the system
It supports developer to be managed collectively its all building information belonged to, developer is supported to carry out the distribution state of projects, sale
Choice of topics, sale source of houses house type, the typing of sales broker Team Member, configuration and management etc..
Data visualization sub-systems, for showing project data, sales data and Customer Service Information；Project data includes
Building analyzes data, customer analysis data, channel analysis data；Sales data includes including objective file data analysis, objective shelves are complete
Degree monitors；Customer Service Information includes that customer satisfaction includes, message reply rate includes, customer complaint advisory data；Tool
Body, project data, sales data, Customer Service Information three visualization plate greatly are devised in the system, enable developer
Comprehensive control building project status, sales situation, customer service situation.Project data plate can carry out building analysis, Ke Hufen
Analysis, channel analysis；Sales management data plate can carry out objective file data analysis, objective shelves integrity degree monitoring etc.；Customer Service Information
Plate then carries out overall monitor to customer satisfaction, message reply rate, customer complaint consulting.
In line selection house system, under the operation of developer, autonomous configuration to be in the line selection room source of houses；And to online
The operation flow in room is selected to carry out flow management and control；Flow management and control include the typing of the source of houses, source of houses statistics, activity analysis of opening the set on line,
Client's intention room number thermodynamic chart is shown, intelligent room distributes, customer order confirmation, client's signing confirmation；Specifically, the system
Support that developer's autonomous configuration is for client's source of houses preference that client is collected into line selection house system in the line selection room source of houses
System is supported in the full-service workflow management of line selection room and is monitored, activity analysis of opening the set in typing, source of houses statistics, line including the source of houses,
The functions such as client's intention room number thermodynamic chart is shown, intelligent room distributes, customer order confirmation, client's signing confirmation.
House Resource Management system, for sale building configure, and to sale building room number merge, split and
It generates；And the typing of area, price, orientation information is carried out for each source of houses room number；Specifically, the system supports developer's root
It is autonomous to establish and configure sale building according to building industry situation, and customized merging, fractionation and room number are carried out to sale building room number
Generate etc., support typing and modification that the information such as area, price, direction are carried out for each source of houses room number.
Order contract management subsystem, for being managed to order contract dataset；Order contract dataset includes that client orders
Forms data, contract dataset；Specifically, the system supports the customer order data of House Resource Management system relationship, contract dataset typing
Modification and management, including subscription certificate number, subscription agreement, agreement total price (containing tax), transaction amount (being free of tax), business belong to day
Phase, hands over over one hundred item data pipes such as room date, referrer, business personnel, amortization ratio, broker, sales manager at the agreement date of contract
Reason and maintenance.
Inventory management subsystem, under developer's operation, mesh source of houses inventory to be inquired in screening, and is analyzed as follows:
Inventory value analysis, the cycle analysis of going of inventory, each going of channel customer inventory Contribution Rate, each going of selling group inventory
Shared rate analysis, time shaft inventory's going velocity analysis；Specifically, the system supports developer to screen inquiry items according to industry situation
Mesh source of houses inventory, and analyze inventory value, inventory's going period, each going of channel customer inventory contribution rate, each selling group library
The functions such as the shared rate of depositing, time shaft inventory's going speed.
Financial management subsystem, in the case where developer operates to recognize corresponding to client's source of houses raise gold, source of houses deposit, head
Payment, bank loan, Accumulation Fund Loan, finishing money, major repair fund, contract tax are managed；Specifically, the system supports developer
Client's source of houses is recognized and raises the expenses such as gold, source of houses deposit, the first payment, bank loan, Accumulation Fund Loan, finishing money, major repair fund, contract tax
Collect and settle accounts etc.；Developer is supported to plan expense to the clearing of channel expense, the clearing of brokerage fee, marketing activity
Clearing etc..
Third party's data-interface subsystem, for providing the mating interface of developer Yu third-party institution's platform.Specifically,
The system supports developer dock with third-party institution platform, supports to carry out by data-interface form and property, finishing, feeding
Always, the docking of third parties' business platform such as insurance, investment, hotel.
Big data analysis visual subsystem, for use big data analysis technology, carry out building data mining, analysis and
It shows；Specifically, the system is the visualization portion of big data intelligent analysis system, it can be according to the big number of client of entire platform
According to various data resources that can be deployed such as, building big data, sale big datas, the visual presentation and data of data are carried out
Mining analysis.Building, user, sale, operation, analysis report, the several function of data mining have been divided into it according to different business scenarios
It can area；
Client intelligent packet subsystem, for obtaining customer portrait and objective shelves (customer profile) intention class information；And it is right
Customer portrait and objective shelves intention class information are grouped and optimize, to obtain packet data；It is right and according to packet data
The intention grade of original visitor's shelves is adjusted；Specifically, the system can obtain customer portrait, objective shelves intention class information；According to
These information carry out intelligent optimization to custom partitioning, obtain intelligent packet data；According to intelligent packet data, to original objective shelves
Intention grade is supplemented.
Conclusion of the business probabilistic forecasting subsystem, for obtaining customer action track and objective file data；According to customer action track and
Objective file data, is calculated using machine learning algorithm, to wait until the prediction conclusion of the business probability of client；Specifically, the system can obtain
Take customer action track and objective file data；It according to these data, is calculated using machine learning algorithm, until the conclusion of the business of client
Probability；Client's conclusion of the business probability is sent to case field broker, tactful adjustment of following up for client.
Customer defection early warning subsystem, for obtaining average daily, monthly liveness, house-purchase intention and the conclusion of the business probability of client；
And according to warning algorithm is lost, the turnover rate of client is calculated, and turnover rate is sent to operation personnel.Specifically, this is
System can obtain average daily, the monthly liveness of client, intention of purchasing house, the indexs such as conclusion of the business probability；According to warning algorithm is lost, calculate
The turnover rate of client；Turnover rate is sent to operation personnel, it is assisted to carry out customer resources maintenance.
Intelligent recommendation subsystem, for obtaining customer action big data；Intention information of real estate, family are calculated using proposed algorithm
Type information and value added service information, and intention information of real estate, house type information and value added service information are sent to client；Specifically
, which can obtain customer action big data；Client's intention source of houses, house type, value-added service are extrapolated using proposed algorithm；It will
Recommendation results are pushed to client
Potential customers excavate subsystem, for obtaining product, the active frequency and Customer Location of client of client's concern
At a distance from concern building, and according to the product of client's concern, client active frequency and Customer Location and pay close attention to building
Distance calculates client's conversion ratio；And conversion ratio is sent to operation personnel；Specifically, the system can obtain the production of client's concern
Product, active frequency, the Customer Location indexs such as at a distance from concern building；Client's conversion ratio is calculated according to these data；It will
Conversion ratio is pushed to operation personnel, carries out the guidance of potential customers.
Intelligent customer service subsystem, for obtaining the daily browsing habit of client, the keyword of client's consulting；And use text
Mining model and sentiment analysis model calculate the true intention of client, search in matching database corresponding with true intention
Problem replies；And problem is replied to client and is sent.Specifically, the system can obtain the daily browsing habit of client, client
The information such as the keyword of consulting；The true intention of client is extrapolated using text mining, sentiment analysis, and passes through matching database
In answer obtain the answer of the problem；Reply message is sent to client.
Realty information management and data analysis system provided herein can basically reach following purpose:
One, customer ownership discrimination and objective shelves core data accuracy rate are promoted.
Each broker has exclusive two-dimensional code electronic business card in broker system, in the two dimension of customer scans broker
It after code, can establish attaching relation between the two (auto-associating), carry out client with the accurate ownership of broker and be associated with binding,
The content of auto-associating includes: wechat head portrait, the wechat pet name, address, phone number, client's wechat Openid.
For non-registered customer, Client handset dial or identifying code can be verified automatically in objective this subsystem of shelves, pole
Big improves data accuracy.Platform operation half a year, customer profile foundation have broken through 400,000.
Two, data unification of three nets is unified closes up, and breaks data silo
The end PC in customer service system, wechat web terminal synchronize online, realize to a large amount of large- and-medium size cities in the whole nation and building
Disk, and a large amount of region company uniform datas close up and manage, and the data silo phenomenon of each region company is broken.
Each subsystem of customer service system realizes the unified storage of closing up of national customer action data, and it is true to improve customer data
Reliability realizes that customer data record is comprehensive, true, reliable in time.
Three, customer portrait is precisely drawn and real-time update
Customer service system real-time collecting client browses building information behavior data, purchase of property budget behavioral data, reserves and see
Room behavioral data.Broker system carries out client's real behavior data by client's barcode scanning management subsystem, objective this subsystem of shelves
With the binding of the archives of client.
Customer portrait subsystem utilizes client's big data caused by client's browsing behavior track, objective this client properties of shelves number
The drafting of customer portrait has been carried out according to, third party's interface data, the identity characteristic, action trail, meaning for showing client can be integrated
To product, purchase of property history, purchasing power etc., and carry out real-time update.
Four, client's conclusion of the business forecast function of artificial intelligence is online
Client intelligent packet subsystem is according to customer portrait in big data intelligent analysis system, to client's intention in objective shelves
Hierarchal grouping has carried out intelligent optimization, carries out intelligent packet according to client's house-purchase conclusion of the business probability, auxiliary broker has choosing to client
The follow-up of selecting property.
Conclusion of the business probabilistic forecasting subsystem realizes that, according to customer action track and objective file data, the conclusion of the business for carrying out client's house-purchase is general
Rate prediction, and the probability that algorithm calculates is pushed into case field broker in real time, client's follow-up strategy is carried out by case field broker
Adjustment, it is final to improve whole client's conclusion of the business probability.
Five, intermediary's channel intercepts nature visiting client's Suggestions
In developer's system, support that the customized client of developer puts invalid distance on record, client puts the protection period on record, client's visiting
The parameters such as protection period.When channel intermediary progress client puts on record, system is positioned by obtaining the mobile phone of channel introducing broker, is carried out
Can not client put on record radius judgement, the judgement of client's visiting time minimum value.
Six, system realizes instant client's consulting, links up and complain
Client realizes that client chooses city and building by instant messaging subsystem, realizes the on-line consulting with broker
Building relevant information.
Client's visiting building, is serviced by broker and is established customer profile, client can pass through handset Wechat or short message
Evaluation is made to broker's customer service.
Difference carries out phone sample investigation mode with previous year foot couple client, and this system realizes that visiting client takes broker
Business evaluation all standing.Client in time evaluates service after service and obtains problem feedback and solves, and can enhance client's clothes
Business satisfaction.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in a computer readable storage medium.Based on this understanding, technical solution of the present invention is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be embodied in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be a
People's computer, server or network equipment etc.) it performs all or part of the steps of the method described in the various embodiments of the present invention.
And storage medium above-mentioned includes: that USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic or disk.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. realty information management and data analysis system characterized by comprising
Customer service system, broker system, developer's system and data analysis system；
Customer service system includes at least three in following system: panorama reads that house system, electronics building book subsystem, reservation are seen
House system, value-added service subsystem, in line selection house system, client links up subsystem, client at the pre- Operator Systems of the purchase of property immediately
Complain consulting subsystem and data closing in subsystem；
Broker system includes at least three in following system: client's barcode scanning is associated with subsystem, objective this subsystem of shelves, Ke Huguan
Reason subsystem, customer portrait subsystem, overall logical objective subsystem, objective shelves assignment subsystem, data visualisation system, client put on record
Subsystem, visiting sentence objective subsystem, performance appraisal subsystem, commission clearing subsystem and broker's management and grading subsystem；
Developer's system includes at least three in following system: channel management subsystem, case field management subsystem, client's distribution
Subsystem, subsystem for sales management, data visualization sub-systems, in line selection house system, House Resource Management system, order contract pipe
Manage subsystem, inventory management subsystem, financial management subsystem and third party's data-interface subsystem；
Data analysis system includes at least three in following system: big data visual subsystem, client intelligent are grouped subsystem
System, conclusion of the business probabilistic forecasting subsystem, customer defection early warning subsystem, intelligent recommendation subsystem, potential customers excavate subsystem and
Intelligent customer service subsystem.
2. system according to claim 1, which is characterized in that
Panorama sees house system, and it is complete that the real estate full-view image, music, special efficacy and publicity chain for getting are bonded into real estate
Scape shows image；And in the watching request for receiving client, real estate panorama is provided to client and shows image；
Electronics building book subsystem, for building photograph album, building brief introduction, the mating information in periphery, building multidate information and house type is detailed
Feelings are integrated into electronics building book, and in the reading petition for receiving client, by electronics building book to present customers；
House system is seen in reservation, for generating reservation recording according to the name of client, cell-phone number, reservation building information, and according with
When closing predetermined condition, reservation recording is sent to building manager, so that building manager distributes client according to reservation recording
To specified broker；
First essential information of the pre- Operator Systems of the purchase of property, the client for will acquire is input in real estate computation model, with
Generate budget information；Real estate computation model includes commercial loans computation model, Accumulation Fund Loan computation model and loan portfolio
Computation model；The computational element of real estate computation model includes below one or more: house-purchase discount, is refunded at down payment ratio
Mode, the loan time limit, loan interest rate；Budget information includes below one or more: the area of the house purchased of client, house total price,
Preferential situation, down payment house money, contract tax, property right stamp tax, mortgage stamp tax, major repair fund.
3. system according to claim 1, which is characterized in that
Value-added service subsystem extends information for providing real estate to client, and it includes finishing information, family that real estate, which extends information,
Occupy information, insurance information, endowment information and second-hand house information；
In line selection house system, for calculating client's information for intention according to the second essential information of client, and according to client's intention
Information adjustment opening quotation strategy；Second essential information includes below one or more: the positioning of client is registered information, the building source of houses
Collection replaces application information with selection information, the source of houses and selects room acknowledgement of orders information；
Client links up subsystem immediately, after encrypting the exchange of information of client, sends to corresponding broker；And
After the exchange of information of broker is encrypted, sent to corresponding client；
Subsystem is seeked advice from customer complaint, and the calling information of the client for will acquire is integrated into complaint record, and remembers complaining
It records to corresponding broker or developer's offer；The type of the calling information of client includes text, voice, picture and video；
Data closing in subsystem, building data, customer action data and client for receiving and storing different zones, which are rised in value, to be taken
Business data.
4. system according to claim 1, which is characterized in that
Client's barcode scanning is associated with subsystem, for obtaining the first customer information and quick response code business card information of barcode scanning client, and according to
The first customer information and quick response code business card information of barcode scanning client establishes barcode scanning record；And customer profile is carried out in broker
When establishing, barcode scanning is recorded and is associated with corresponding client；
Objective this subsystem of shelves is built for the second customer information by obtaining the typing of broker institute, and according to the second customer information
Vertical customer profile；And customer profile is stored in large data center, to be managed collectively with customer action big data；Visitor
Family information includes: customer name, phone, head portrait, house-purchase intention, age bracket, residential area, marital status, family structure, the purchase of property
Number, type of credential and number, trade information, reception process, tracking strategy；
Customer account management subsystem, the customer profile for establishing objective this subsystem of shelves, unified integration is in customer account management subsystem
In, management is grouped according to client's conclusion of the business state, intention grade；Wherein, for specified one objective shelves, allow to client's shelves
The content of case modifies, customized client's follow-up is allowed to remind, allow to carry out checking, allowing to close by wechat for customer portrait
Connection and unbundlings allow client to carry out follow-up increase, allow to score to customer profile, allow to reallocate to client's memory；
Customer portrait subsystem, for generating client's big data, objective this client of shelves according to the client's browsing behavior track got
Attribute data and third party's interface data；And according to client's big data, objective this client properties of shelves data and third party's number of ports
According to drafting customer portrait；In turn, customer portrait is pushed to broker, big data analysis backstage respectively, is showed with synthesis
The identity characteristic of client, action trail, intention product, purchase of property history, purchasing power.
5. system according to claim 1, which is characterized in that
Overall logical objective subsystem, is sent to for obtaining the third customer information of broker institute referral, and by third customer information
New broker, as new broker being managed and safeguarding to client corresponding to third customer information；
Objective shelves assignment subsystem sees room customer information for obtaining customer profile to be allocated and reservation to be allocated；It is waited for according to these
Room customer information and broker's letter are seen in distribution customer profile, reservation to be allocated, by customer profile to be allocated and corresponding client
It is allocated；
Data visualisation system for extracting integrated data from big data warehouse, and utilizes visualization tool, and integrated data is raw
Corresponding role is sent at corresponding chart, and by the chart of generation；
Client puts subsystem on record, for obtaining the location information, customer name information and Client handset number of broker, and according to
Record is put in location information, customer name information and the generation of Client handset number of broker on record, and will be put record on record and be uploaded to
Put auditing system on record；
Visiting sentences objective subsystem, for carrying out sentencing visitor automatically according to the customized strategy of developer or sentencing visitor manually；
Performance appraisal subsystem is used for according to the customized broker's performance appraisal content of selling group manager, to broker
It is examined；Broker's performance appraisal content includes below one or more, client's probability of transaction, client's exchange hand and client's throwing
The amount of telling；
Commission settles accounts subsystem, for calculating conclusion of the business commission obtained by channel broker；
Broker's management and grading subsystem, for assisting selling group manager to carry out customer profile corresponding to broker
Evaluation scoring, and score the follow-up process of broker.
6. system according to claim 1, which is characterized in that
Channel management subsystem, for responding the operation requests of developer, to add channel company and carry out channel broker's pipe
Reason, and receive that the customized client of developer puts invalid distance on record, client puts the protection period on record, client visits protection period and manager
People's achievement protection period, to realize integration management and cost effectiveness effect monitoring to channel；
Case field management subsystem, for barcode scanning data, data of filing and the registration amount number according to each selling group got
According to, generation business datum, and business datum is sent to developer；
Client's assignment subsystem, for according to the allocation model of setting, reserve Kan Fang customers related data and it is long-term not with
Into the related data of client, tenant family is seen into reservation and the client that do not follow up for a long time distributes to corresponding broker；
Subsystem for sales management, for managing its corresponding building information by developer, building information includes: the pin of building project
Sell state, sale choice of topics, sale source of houses house type information, sales broker Team Member information；
Data visualization sub-systems, for showing project data, sales data and Customer Service Information；Project data includes building
Analyze data, customer analysis data, channel analysis data；Sales data includes that objective file data analysis includes, objective shelves integrity degree is supervised
Control includes；Customer Service Information includes that customer satisfaction includes, message reply rate includes, customer complaint advisory data；
In line selection house system, under the operation of developer, autonomous configuration to be in the line selection room source of houses；And in line selection room
Operation flow carry out flow management and control；Flow management and control includes the typing of the source of houses, source of houses statistics, open the set on line activity analysis, client
Intention room number thermodynamic chart is shown, intelligent room distributes, customer order confirmation, client's signing confirmation；
House Resource Management system for configuring to sale building, and is merged, splits and is given birth to the room number in sale building
At；And the typing of area, price, orientation information is carried out for each source of houses room number.
7. system according to claim 1, which is characterized in that
Order contract management subsystem, for being managed to order contract dataset；Order contract dataset includes customer order number
According to, contract dataset；
Inventory management subsystem, under developer's operation, mesh source of houses inventory to be inquired in screening, and is analyzed as follows: inventory
Value analysis, the cycle analysis of going of inventory, each going of channel customer inventory Contribution Rate, each selling group's going of inventory are shared
Rate analysis, time shaft inventory's going velocity analysis；
Financial management subsystem, in the case where developer operates to recognize corresponding to client's source of houses raise gold, source of houses deposit, down payment
Money, bank loan, Accumulation Fund Loan, finishing money, major repair fund, contract tax are managed；
Third party's data-interface subsystem, for providing the mating interface of developer Yu third-party institution's platform.
8. system according to claim 1, which is characterized in that
Big data analysis visual subsystem carries out building data mining, analysis and exhibition for using big data analysis technology
Show；
Client intelligent packet subsystem, for obtaining customer portrait and objective shelves intention class information；And to customer portrait and objective shelves
Intention class information is grouped and optimizes, to obtain packet data；And according to packet data, to the intention of original objective shelves
Grade is adjusted；
Conclusion of the business probabilistic forecasting subsystem, for obtaining customer action track and objective file data；According to customer action track and objective shelves
Data are calculated using machine learning algorithm, to wait until the prediction conclusion of the business probability of client；
Customer defection early warning subsystem, for obtaining average daily, monthly liveness, house-purchase intention and the conclusion of the business probability of client；And root
According to warning algorithm is lost, the turnover rate of client is calculated, and turnover rate is sent to operation personnel.
9. system according to claim 1, which is characterized in that
Intelligent recommendation subsystem, for obtaining customer action big data；Intention information of real estate is calculated using proposed algorithm, house type is believed
Breath and value added service information, and intention information of real estate, house type information and value added service information are sent to client；
Potential customers excavate subsystem, for obtaining product, the active frequency and Customer Location and pass of client of client's concern
The distance of building is infused, and according to the product of client's concern, client active frequency and Customer Location at a distance from concern building
Calculate client's conversion ratio；And conversion ratio is sent to operation personnel；
Intelligent customer service subsystem, for obtaining the daily browsing habit of client, the keyword of client's consulting；And use text mining
Model and sentiment analysis model calculate the true intention of client, and problem corresponding with true intention is searched in matching database
It replies；And problem is replied to client and is sent.
10. system according to claim 1, which is characterized in that
Customer service system, for providing the information service of proficiency room, second-hand house information service to client；And pass through computer end
End, acquisition for mobile terminal customer action track generate customer action log；And by customer action log and related data to data
Analysis system is sent；
Data analysis system, for by the related data and sales management of the related data to case field broker, channel intermediary
Related data be managed and analyze；
Developer's system realizes the management of building client comprehensive, sale stock control, Ke Hufen for the operation based on developer
With management, order contract management, data visualization analysis, financial management；
Data analysis system feeds back to customer account management personnel for analyzing analysis client and building big data, and by analysis result.
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| CN201810746424.0A CN108960467A (en) | 2018-07-09 | 2018-07-09 | Realty information management and data analysis system |
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| CN201810746424.0A CN108960467A (en) | 2018-07-09 | 2018-07-09 | Realty information management and data analysis system |
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