CN108090100B - Data identification method and device - Google Patents
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Abstract
The embodiment of the invention discloses a data identification method and a data identification device. The method comprises the following steps: acquiring user associated data, wherein the user associated data at least comprises map application data; and judging the user identity according to the user association data. The data identification method and the data identification device provided by the embodiment of the invention realize the identification of the users using the geographic position service and solve the problem that the number of the users identified by using the user identification technology of the search engine enters the bottleneck.
Description
Technical Field
The embodiment of the invention relates to the technical field of data processing, in particular to a data identification method and device.
Background
At present, a popular popularization mode is to identify a user and to popularize the user in a targeted manner according to the identity of the user. Therefore, the technology for identifying the user identity becomes an emerging technology, and the main user identity identification technology at present is to utilize the advantages of a search engine to identify the user through a user search behavior. And analyzing the problems, behavior habits and interest points concerned by the user through the search behavior to identify the user, and carrying out personalized recommendation on the user.
The inventor finds the defects in the prior art in the process of implementing the invention: the number of users identified by the user identification technology of the search engine has entered a bottleneck and this identification approach cannot identify users who utilize the geo-location service.
Disclosure of Invention
Embodiments of the present invention provide a data identification method and apparatus to identify a user using a geographic location service, thereby solving a problem that the number of users identified by a user identification technology of a search engine has entered a bottleneck.
In a first aspect, an embodiment of the present invention provides a data identification method, where the method includes:
acquiring user associated data, wherein the user associated data at least comprises map application data;
and judging the user identity according to the user association data.
Further, determining the user identity according to the user association data includes:
determining at least one landmark building associated with a user from the map application data;
and determining the user identity according to the landmark building.
Further, determining from the map application data at least one landmark building associated with the user includes at least one of:
taking an interest point corresponding to a user resident geographic position in the map application data as the landmark building;
taking interest points corresponding to a starting point and an end point in a common moving path of a user as the landmark building; and
and taking the interest points actively marked by the user in the map application as the landmark buildings.
Further, the user-associated data also includes search engine data.
Further, after the user identity is determined according to the user association data, the method further includes:
determining a contact way of the user corresponding to the user identity according to the user association data and the user identity judgment result;
and pushing the message to the user corresponding to the user identity according to the contact information.
Further, determining the contact way of the user corresponding to the user identity according to the user association data and the user identity judgment result comprises:
associating the user corresponding to the map application data and the user corresponding to the search engine data into the same user according to the login record of the account corresponding to the map application data in the user association data and the login record of the account corresponding to the search engine data in the user association data;
and acquiring account registration information corresponding to the map application data of the user or account registration information corresponding to the search engine data of the user, and acquiring the contact way of the user from the account registration information.
Further, associating the user corresponding to the map application data and the user corresponding to the search engine data as the same user according to the login record of the account corresponding to the map application data in the user association data and the login record of the account corresponding to the search engine data in the user association data comprises:
and performing association matching on the user corresponding to the map application data and the user corresponding to the search engine data by using an ID-Mapping (account number corresponding) algorithm.
In a second aspect, an embodiment of the present invention further provides a data identification apparatus, where the apparatus includes:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring user associated data, and the user associated data at least comprises map application data;
and the judging module is used for judging the user identity according to the user association data.
Further, the judging module includes:
a building determination unit for determining at least one landmark building associated with a user from the map application data;
and the identity determining unit is used for determining the identity of the user according to the landmark building.
Further, the building determination unit comprises at least one sub-unit of:
a resident location subunit, configured to use an interest point corresponding to a user resident geographic location in the map application data as the landmark building;
the common path subunit is used for taking the interest points corresponding to the starting point and the end point in the common moving path of the user as the landmark buildings; and
and the active labeling subunit is used for taking the interest points actively labeled by the user in the map application as the landmark buildings.
Further, the user-associated data also includes search engine data.
Further, the data identification device further comprises:
the contact way determining module is used for determining the contact way of the user corresponding to the user identity according to the user association data and the user identity determination result after the user identity is determined according to the user association data;
and the message pushing module is used for pushing the message to the user corresponding to the user identity according to the contact information.
Further, the contact information determining module includes:
the association unit is used for associating the user corresponding to the map application data and the user corresponding to the search engine data into the same user according to the login record of the account corresponding to the map application data in the user association data and the login record of the account corresponding to the search engine data in the user association data;
and the contact information determining unit is used for acquiring account registration information corresponding to the map application data of the user or account registration information corresponding to the search engine data of the user and acquiring the contact information of the user from the account registration information.
Further, the association unit includes:
and the account number corresponding subunit is used for performing association matching on the user corresponding to the map application data and the user corresponding to the search engine data by using an ID-mapping algorithm.
In a third aspect, an embodiment of the present invention further provides an apparatus, including:
one or more processors;
a storage device for storing one or more programs,
when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the methods of the embodiments of the present invention.
The embodiment of the invention judges the user identity through the map application data of the user so as to realize the identification of the user using the geographic position service, thereby solving the problem that the number of the users identified by the user identification technology of the search engine enters the bottleneck.
Drawings
Fig. 1 is a flowchart of a data identification method according to an embodiment of the present invention;
fig. 2 is a flowchart of a data identification method according to a second embodiment of the present invention;
fig. 3 is a flowchart of a data identification method according to a third embodiment of the present invention;
fig. 4 is a flowchart of a data identification method according to a fourth embodiment of the present invention;
FIG. 5 is a flow chart of another data recognition method according to the fourth embodiment of the present invention;
fig. 6 is a schematic structural diagram of a data identification device according to a fifth embodiment;
fig. 7 is a schematic structural diagram of an electronic device according to a sixth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of a data identification method according to an embodiment of the present invention. The embodiment is applicable to the condition of identifying the user using the geographic position service. The method may be performed by a data recognition apparatus, which may be implemented by software and/or hardware. The apparatus may be configured in a terminal device having a geo-location service. Referring to fig. 1, a data identification method provided in the embodiment of the present invention includes:
s110, obtaining user associated data, wherein the user associated data at least comprises map application data.
The user-related data may reflect behavioral habits or requirements of the user, and may include, in addition to the map application data, other application data such as memo application data, taxi taking application data, and search engine data, which is not limited in this embodiment. Specifically, the map application data may be user data within a current set time. For example, the map application data may be data of the geographical position where the user has stayed in the last month and the corresponding staying time, or may be related data of the geographical position where the user has searched or marked in the map application in the last period.
And S120, judging the identity of the user according to the user association data.
The user identities represent different roles of the user in the society, and the user identities can be merchants, customers, doctors, teachers, parents, high-income groups and the like. It is understood that a user may have one user identity or multiple user identities. For example, a user may be both a doctor and a customer of a certain shop, or a parent.
According to the technical scheme of the embodiment of the invention, the user identity is judged through the map application data of the user, so that the user identification by using the geographic position service is realized, and the problem that the number of the users identified by using the user identification technology of the search engine enters the bottleneck is solved.
Specifically, the determining the user identity according to the user association data may include:
determining at least one landmark building associated with a user from the map application data;
and determining the user identity according to the landmark building.
The landmark buildings represent different places, and may be places such as government departments, commercial institutions of various industries (e.g., gas stations, department stores, supermarkets, restaurants, hotels, convenience stores, hospitals, schools, etc.), tourist attractions (e.g., parks, public toilets, etc.), transportation facilities (e.g., stations, parking lots), and the like.
Typically, the manner of determining the identity of the user from the landmark building may be: determining a likely identity of a person who has been resident for a long time or travels to or from the landmark building as the user identity. For example, if the landmark building is a business, determining that the user identity is a business; if the landmark building is a hospital, determining that the user identity is a medical staff or a patient in hospital; and if the landmark building is a school, an office building and a certain cell, determining that the user identity is a parent.
Optionally, determining at least one landmark building associated with the user from the map application data may include at least one of:
taking an interest point corresponding to a user resident geographic position in the map application data as the landmark building;
taking interest points corresponding to a starting point and an end point in a common moving path of a user as the landmark building; and
and taking the interest points actively marked by the user in the map application as the landmark buildings.
The interest points are a certain landmark and a sight spot on the electronic map. The user resident geographical position is a geographical position where the user who satisfies the set condition stays. Specifically, the geographic location where the user stays within the set time period may be, or the geographic location where the staying time is within the set time threshold range may also be, and it may be understood that the setting condition may be set differently according to different requirements, and the setting condition is not limited in any way in this embodiment.
Typically, the common moving path may be a path frequently used by the user during a set time, for example, if the path frequently used by the user during the last period of time from monday to friday is a certain cell and a certain office building, the cell and the office building are used as the landmark building of the user.
Optionally, the actively labeled interest points may be interest points that the user applies for display in the map, or interest points that the user selects from among the interest points displayed in the map.
Example two
Fig. 2 is a flowchart of a data identification method according to a second embodiment of the present invention. The present embodiment is an alternative proposed on the basis of the above-described embodiments. Referring to fig. 2, the data identification method provided in the embodiment of the present invention includes:
s210, obtaining user associated data, wherein the user associated data at least comprises map application data.
And S220, judging the identity of the user according to the user association data.
And S230, determining the contact way of the user corresponding to the user identity according to the user association data and the user identity judgment result.
Specifically, the contact information in the account registration information may be obtained according to the login record of the account corresponding to the map application data in the user association data. And associating the acquired contact information with the user identity of the user. The contact information may be a telephone number, a mailbox address, etc.
S240, message pushing is carried out on the user corresponding to the user identity according to the contact information.
Optionally, a message matching the user identity may be sent to the user through the contact means. Specifically, if the user identity is a merchant, a corresponding promotion message, such as a hundred-degree promotion, is sent to the user through the contact way.
According to the technical scheme provided by the embodiment of the invention, after the user identity is determined, the contact way of the user corresponding to the user identity is determined according to the user association data, and the message matched with the user identity is pushed to the user according to the contact way of the user, so that the accurate popularization aiming at the user identity is realized.
EXAMPLE III
Fig. 3 is a flowchart of a data identification method according to a third embodiment of the present invention. The present embodiment is an alternative proposed on the basis of the above-described embodiments. Referring to fig. 3, a data identification method provided in the embodiment of the present invention includes:
s310, obtaining user associated data, wherein the user associated data at least comprises map application data and search engine data.
And S320, judging the identity of the user according to the user association data.
S330, associating the user corresponding to the map application data and the user corresponding to the search engine data into the same user according to the login record of the account corresponding to the map application data in the user association data and the login record of the account corresponding to the search engine data in the user association data.
Typically, because the network identifiers used when the same mobile phone or computer accesses the internet are consistent, the user corresponding to the map application data and the user corresponding to the search engine data corresponding to the same mobile phone or computer can be associated as the same user. It can be understood that a user corresponding to the map application data and a user corresponding to the search engine data corresponding to the same login account may also be associated as the same user, for example, if the user uses the same hundred-degree account to perform data search in the hundred-degree search engine and perform related operations in the hundred-degree map application by using different terminals at different times, the search data in the hundred-degree search engine and the operation data in the hundred-degree map application may be associated as data of the same user.
Optionally, the user corresponding to the map application data and the user corresponding to the search engine data may be associated as the same user according to the account login record, for example, if the user logs in a hundred-degree search engine or a hundred-degree map application by using the account, the user account and the network identifier of the corresponding terminal may be associated and stored in the cache region; when a user uses an hundred-degree search engine or an hundred-degree map application without account login next time, searching a user account associated with the user account in a cache region according to a network identifier of a corresponding terminal, and associating related data with the searched user account, wherein the related data may include: hundred degree search engine data and/or hundred degree map application data. Specifically, the hundred degree search engine data may include: at least one of search keyword data and search behavior data, wherein the search keyword data and the search behavior data are obtainable through a user search access log and/or a user's search behavior record. The Baidu map application data may include: the user holds at least one of a geographic location, a movement path, and an active annotation behavior of the user on the map.
Typically, the user corresponding to the map application data and the user corresponding to the search engine data may be associated and matched by using an ID-mapping algorithm.
S340, account registration information corresponding to the map application data of the user or account registration information corresponding to the search engine data of the user is obtained, and the contact way of the user is obtained from the account registration information.
And S350, pushing the message to the user corresponding to the user identity according to the contact way.
According to the technical scheme of the embodiment of the invention, the user search engine data and the map application data are correlated, so that the analysis and the mining of the user by combining the user search engine data and the map application data are realized. At the same time, the efficient integration of search engine data and map application data makes analysis and mining more accurate for the user.
Example four
Fig. 4 is a flowchart of a data identification method according to a fourth embodiment of the present invention. The embodiment is an alternative solution to the above embodiment, in which the user identity is a merchant. Referring to fig. 4, the data identification method provided in this embodiment includes:
s410, obtaining user associated data, wherein the user associated data at least comprises map application data and search engine data.
And S420, judging whether the user identity is a merchant or not according to the user association data.
Specifically, the determining whether the user identity is a merchant according to the user association data may include at least one of the following:
if the resident position of the user in the working time is a shop obtained through the analysis of the map application data, the user is judged to be a shop corresponding to the shop;
if the common path of the user is a shop and a bank obtained through the analysis of the map application data, judging that the user is a merchant corresponding to the shop;
if the marking behavior of the user on the interesting point of a shop is obtained through the analysis of the map application data, the user is judged to be the shop corresponding to the shop;
and if the search behavior of the user on the related shop-opening keywords is acquired from the search engine data, judging that the user is a merchant.
It should be noted that there are many ways to judge the business by the map application data and the search engine data, and this example is not intended to be limiting.
S430, carrying out association matching on the merchants corresponding to the map application data and the merchants corresponding to the search engine data by utilizing an ID-mapping algorithm.
S440, account registration information corresponding to the map application data of the merchant or account registration information corresponding to the search engine data of the merchant is obtained, and the contact information of the merchant is obtained from the account registration information.
S450, message pushing is carried out on the corresponding business according to the contact information.
The message may be commodity information related to a store or advertisement promotion information, such as a hundred degree promotion. The pushing mode can be a mail mode or a short message mode.
Fig. 5 is a flowchart of another data identification method according to the fourth embodiment of the present invention. Referring to fig. 5, in practical application, taking the user as a hundredth product netizen as an example, the data identification method may be described as follows: firstly, acquiring user position data and user search behavior data through a Baidu product, and judging whether a user is a merchant, wherein the user position data comprises: map interest point data associated with user map annotation and user movement behavior; then, if the user is a merchant, determining the user as a hundred-degree potential promotion customer, and performing association matching on the merchant corresponding to the user position data and the merchant corresponding to the user searching behavior data by using an ID-mapping algorithm; and finally, acquiring the contact information of the merchant, and popularizing hundred-degree products or services to the merchant. The application of the user position data enables the mining of the merchants to be more accurate, and meanwhile, the problem that the mining of the merchants only by using the search engine data is into a bottleneck is solved.
According to the technical scheme of the embodiment of the invention, the analysis and the mining of merchants are realized by simultaneously combining the user search engine data and the map application data through correlating the user search engine data and the map application data. Meanwhile, the effective combination of the search engine data and the map application data enables more accurate analysis and mining of the merchants.
EXAMPLE five
Fig. 6 is a schematic structural diagram of a data identification device according to the fifth embodiment. Referring to fig. 6, the data identification apparatus provided in this embodiment includes: an acquisition module 10 and a judgment module 20.
The acquiring module 10 is configured to acquire user-related data, where the user-related data at least includes map application data; and the judging module 20 is configured to judge the user identity according to the user association data.
According to the technical scheme of the embodiment of the invention, the user identity is judged through the map application data of the user, so that the user identification by using the geographic position service is realized, and the problem that the number of the users identified by using the user identification technology of the search engine enters the bottleneck is solved.
Further, the determining module 20 includes: a building determination unit and an identity determination unit.
Wherein the building determination unit is configured to determine at least one landmark building associated with a user from the map application data; and the identity determining unit is used for determining the identity of the user according to the landmark building.
Further, the building determination unit may include: at least one of a location-resident subunit, a path-of-use subunit, and an active labeling subunit.
The resident position subunit is used for taking an interest point corresponding to the resident geographic position of the user in the map application data as the landmark building;
the common path subunit is used for taking the interest points corresponding to the starting point and the end point in the common moving path of the user as the landmark buildings; and
and the active labeling subunit is used for taking the interest points actively labeled by the user in the map application as the landmark buildings.
Further, the user-associated data may also include search engine data.
Further, the data identification device further comprises: the system comprises a contact information determining module and a message pushing module.
The contact information determining module is used for determining the contact information of the user corresponding to the user identity according to the user association data and the user identity determination result after the user identity is determined according to the user association data;
and the message pushing module is used for pushing the message to the user corresponding to the user identity according to the contact information.
Further, the contact information determining module includes: an association unit and a contact information determination unit.
The system comprises a correlation unit, a search engine data processing unit and a map application data processing unit, wherein the correlation unit is used for correlating a user corresponding to the map application data and a user corresponding to the search engine data into the same user according to a login record of an account corresponding to the map application data in the user correlation data and a login record of an account corresponding to the search engine data in the user correlation data;
and the contact information determining unit is used for acquiring account registration information corresponding to the map application data of the user or account registration information corresponding to the search engine data of the user and acquiring the contact information of the user from the account registration information.
Further, the association unit includes: the account number corresponds to a subunit.
And the account number corresponding subunit is used for performing association matching on the user corresponding to the map application data and the user corresponding to the search engine data by using an ID-mapping algorithm.
The product can execute the method provided by any embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method.
EXAMPLE six
Fig. 7 is a schematic structural diagram of an electronic device according to a sixth embodiment of the present invention, and referring to fig. 7, the electronic device includes:
one or more processors 710, one processor 710 being illustrated in FIG. 7;
a memory 720;
the electronic device may further include: an input device 730 and an output device 740.
The processor 710, the memory 720, the input device 730 and the output device 740 in the electronic apparatus may be connected by a bus or other means, and fig. 7 illustrates an example of connection by a bus.
The memory 720, which is a non-transitory computer-readable storage medium, may be used to store software programs, computer-executable programs, and modules, such as program instructions/modules (e.g., the obtaining module 10 and the determining module 20 shown in fig. 6) corresponding to the data identification method in the embodiment of the present application. The processor 710 executes various functional applications of the server and data processing, i.e., implements the data recognition method of the above-described method embodiment, by executing software programs, instructions, and modules stored in the memory 720.
The memory 720 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to use of the electronic device, and the like. Further, the memory 720 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, memory 720 may optionally include memory located remotely from processor 710, which may be connected to the terminal device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 730 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic apparatus. The output device 740 may include a display device such as a display screen.
Namely: the electronic device includes:
one or more processors;
a storage device for storing one or more programs,
when the one or more programs are executed by the one or more processors such that the one or more processors implement:
acquiring user associated data, wherein the user associated data at least comprises map application data;
and judging the user identity according to the user association data.
Further, determining the user identity according to the user association data includes:
determining at least one landmark building associated with a user from the map application data;
and determining the user identity according to the landmark building.
Further, determining from the map application data at least one landmark building associated with the user includes at least one of:
taking an interest point corresponding to a user resident geographic position in the map application data as the landmark building;
taking interest points corresponding to a starting point and an end point in a common moving path of a user as the landmark building; and
and taking the interest points actively marked by the user in the map application as the landmark buildings.
Further, the user-associated data also includes search engine data.
Further, after the user identity is determined according to the user association data, the method further includes:
determining a contact way of the user corresponding to the user identity according to the user association data and the user identity judgment result;
and pushing the message to the user corresponding to the user identity according to the contact information.
Further, determining the contact way of the user corresponding to the user identity according to the user association data and the user identity judgment result comprises:
associating the user corresponding to the map application data and the user corresponding to the search engine data into the same user according to the login record of the account corresponding to the map application data in the user association data and the login record of the account corresponding to the search engine data in the user association data;
and acquiring account registration information corresponding to the map application data of the user or account registration information corresponding to the search engine data of the user, and acquiring the contact way of the user from the account registration information.
Further, associating the user corresponding to the map application data and the user corresponding to the search engine data as the same user according to the login record of the account corresponding to the map application data in the user association data and the login record of the account corresponding to the search engine data in the user association data comprises:
and carrying out association matching on the user corresponding to the map application data and the user corresponding to the search engine data by utilizing an ID-mapping algorithm.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (9)
1. A data recognition method, comprising:
acquiring user associated data, wherein the user associated data at least comprises map application data and search engine data;
judging the user identity according to the user association data;
determining a contact way of the user corresponding to the user identity according to the user association data and the user identity judgment result;
carrying out message pushing to the user corresponding to the user identity according to the contact information;
the determining the contact way of the user corresponding to the user identity according to the user association data and the user identity judgment result comprises the following steps:
associating the user corresponding to the map application data and the user corresponding to the search engine data into the same user according to the login record of the account corresponding to the map application data in the user association data and the login record of the account corresponding to the search engine data in the user association data;
and acquiring account registration information corresponding to the map application data of the user or account registration information corresponding to the search engine data of the user, and acquiring the contact way of the user from the account registration information.
2. The method of claim 1, wherein determining the user identity based on the user association data comprises:
determining at least one landmark building associated with a user from the map application data;
and determining the user identity according to the landmark building.
3. The method of claim 2, wherein determining at least one landmark building associated with a user from the map application data comprises at least one of:
taking an interest point corresponding to a user resident geographic position in the map application data as the landmark building;
taking interest points corresponding to a starting point and an end point in a common moving path of a user as the landmark building; and
and taking the interest points actively marked by the user in the map application as the landmark buildings.
4. The method of claim 1, wherein associating the user corresponding to the map application data and the user corresponding to the search engine data as the same user according to the login record of the account corresponding to the map application data in the user association data and the login record of the account corresponding to the search engine data in the user association data comprises:
and carrying out association matching on the user corresponding to the map application data and the user corresponding to the search engine data by utilizing an ID-mapping algorithm corresponding to an account number.
5. A data recognition apparatus, comprising:
the system comprises an acquisition module, a search engine module and a search module, wherein the acquisition module is used for acquiring user associated data, and the user associated data at least comprises map application data and search engine data;
the judging module is used for judging the user identity according to the user association data;
the contact way determining module is used for determining the contact way of the user corresponding to the user identity according to the user association data and the user identity determination result after the user identity is determined according to the user association data;
the message pushing module is used for pushing messages to the user corresponding to the user identity according to the contact information;
the contact information determining module comprises:
the association unit is used for associating the user corresponding to the map application data and the user corresponding to the search engine data into the same user according to the login record of the account corresponding to the map application data in the user association data and the login record of the account corresponding to the search engine data in the user association data;
and the contact information determining unit is used for acquiring account registration information corresponding to the map application data of the user or account registration information corresponding to the search engine data of the user and acquiring the contact information of the user from the account registration information.
6. The apparatus of claim 5, wherein the determining module comprises:
a building determination unit for determining at least one landmark building associated with a user from the map application data;
and the identity determining unit is used for determining the identity of the user according to the landmark building.
7. The apparatus of claim 6, wherein the building determination unit comprises at least one of the following sub-units:
a resident location subunit, configured to use an interest point corresponding to a user resident geographic location in the map application data as the landmark building;
the common path subunit is used for taking the interest points corresponding to the starting point and the end point in the common moving path of the user as the landmark buildings; and
and the active labeling subunit is used for taking the interest points actively labeled by the user in the map application as the landmark buildings.
8. The apparatus of claim 5, wherein the associating unit comprises:
and the account corresponding subunit is used for performing association matching on the user corresponding to the map application data and the user corresponding to the search engine data by using an account corresponding ID-mapping algorithm.
9. An apparatus, characterized in that the apparatus comprises:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-4.
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