CN108021497B - Advertisement click conversion testing device and method - Google Patents
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- CN108021497B CN108021497B CN201610974360.0A CN201610974360A CN108021497B CN 108021497 B CN108021497 B CN 108021497B CN 201610974360 A CN201610974360 A CN 201610974360A CN 108021497 B CN108021497 B CN 108021497B
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Abstract
The invention relates to an advertisement click conversion test method, which comprises the following steps: receiving a click test starting request, wherein the click test starting request comprises advertisement network alliance domain name information, advertisement putting information and advertisement information; judging the validity of the click test starting request, and if the click test starting request is invalid, prompting information and ending; sending a test request to a server; receiving a test response of the server, and classifying the test response; judging whether the address belongs to a predetermined network alliance or not under the condition that the test response indicates an address; when the test response indicates an address and the address is judged to belong to a predetermined network alliance, the method goes to a test request sending step, sends a test request to a server of the address indicated by the test response, creates a click record when the test response indicates an advertisement content page, and goes to a conversion judging step; the conversion judging step judges whether or not conversion is possible, and if a click record exists, it is determined that conversion is possible.
Description
Technical Field
The present invention relates to the field of internet advertisement tracking, and in particular to testing for advertisement clicks and conversions.
Background
After an internet advertiser agrees with a certain channel provider, agreement information such as an advertisement delivery medium, an advertisement delivery region, a payment price, a tracking link and the like needs to be set in a tracking system. After the setting is completed, a certain method is needed to verify whether the setting meets the specification of the protocol, i.e., whether the protocol is correctly fulfilled, so as to confirm that the advertisement can be correctly tracked and converted after being delivered.
In the prior art, after the protocol information is set, an advertisement needs to be published first, that is, a tracking link of the protocol is published to a certain website or a mobile application store, then the website or the mobile application store is opened, the link is clicked, a click request is issued, and the tracking server receives the click request, records and processes the click request. And the user performs subsequent corresponding operation to complete conversion processing, sends out a conversion request, and receives and processes the conversion request by the tracking server.
By using a conventional method, protocol information setting is verified, more operations are required, certain clicks and conversion records are generated, certain expenses are generated, the expenses do not bring useful popularization effects to advertisers or network alliances, and the advertisers or the network alliances have to pay for the clicks and conversion records due to the lack of effective identification means.
At present, a professional website redirection tracking tool can be adopted, or technologies similar to curl are used for tracking clicks, but the technical means cannot effectively identify the clicks as test clicks, so that the actual cost is also generated.
Disclosure of Invention
The present invention has been made in view of the above problems with the prior art, and it is an object of the present invention to provide a solution to one or more of the disadvantages of the prior art.
According to an aspect of the present invention, there is provided an advertisement click conversion test method including an advertisement click test method and an advertisement conversion test method, the advertisement click test method including the steps of:
a test start request receiving step of receiving a click test start request including advertisement network alliance domain name information, advertisement delivery information and advertisement information;
a validity judging step of judging the validity of the click test starting request, and prompting information and ending if the click test starting request is invalid;
a test request sending step of sending a test request to a server of the domain name indicated by the click test start request;
a test response classification step, namely receiving a test response of the server sent by the test request, classifying the test response, and prompting information and ending if the test response is error information;
a predetermined network alliance judging step of judging whether the network alliance belongs to a predetermined network alliance or not under the condition that the test response indicates an address;
a click record creation step of, when the test response indicates an address and the address is judged to belong to a predetermined network alliance, proceeding to the test request transmission step, transmitting a test request to a server of the address indicated by the test response, creating a click record when the test response indicates an advertisement content page, and proceeding to a conversion judgment step;
and a conversion judging step of judging whether conversion is possible or not, and if a click record exists, determining that conversion is possible.
According to one embodiment, the advertisement click testing method further comprises: detecting whether the domain name indicated by the advertisement netmeeting domain name information in the click test starting request or the address returned by the server belongs to a system to be detected, and recording irrelevant identification if the domain name does not belong to the system to be detected; the conversion determination step determines that conversion is possible if there is a click record without an irrelevant identification.
According to one embodiment, the address returned by the click test start request or the server is a URL address.
According to the embodiment of the present invention, these data can be correctly recognized as test data, and no fee record is generated for the advertiser or the network alliance.
Drawings
FIG. 1 illustrates a flow diagram of a method for advertisement click conversion testing in accordance with one embodiment of the present invention;
FIG. 2 illustrates a flow diagram of an advertisement conversion testing method in accordance with one embodiment of the present invention;
FIG. 3 shows a schematic block diagram of an advertisement click testing device according to an embodiment of the present invention;
FIG. 4 shows a schematic block diagram of an advertisement conversion test apparatus according to an embodiment of the present invention.
Detailed Description
FIG. 1 illustrates a flow diagram of an advertisement click testing method according to an embodiment of the present invention. The advertisement click conversion test method according to an embodiment of the present invention includes a click test and a conversion test, and as shown in fig. 1, the click test includes the following steps:
An exemplary URL format is as follows:
http://ad.network.com/tl？a＝3&o＝10
wherein:
com is a domain name of the federation, which indicates the server
a-3 denotes channel No. 3
Advertisement No. 10 is indicated by o-10
The above URL format is merely exemplary, and other URL formats may be used.
Next, in step 102, a validity check is performed on the received test start request. For example to check whether its syntax is correct. The validity detection also comprises the step of judging whether the test system is a valid test starting request to be processed by the test system according to a preset rule. If the test related device preset according to the test device comprises the mobile terminal, if the test starting request is the URL address, whether the test starting request is the mobile terminal URL can be checked through the protocol prefix of the URL. In one embodiment, if the protocol prefix is itms://, itms-APPs://, itms-services://, market:// search, market:// details, and market://, the advertisement target page is a mobile APP store, in which case the test request may be determined to be valid. In the case where the test request is determined to be invalid, the flow proceeds to step 112, and a response may be made to the test start request, for example, the invalid test start request and the reason for the invalid test start request are indicated. For example, "the test start request is invalid because there is a syntax error in the input URL address," and for example, "the input test address indicates that it is for the mobile terminal because the mobile device is not currently tested, the test start request is invalid," and so on may be displayed on the screen.
Then, when the received test start request is a valid test start request, in step 103, correlation detection is performed on the received test start request. For example, it is detected whether the advertisement channel indicated by the advertisement channel information (e.g., a-3 included in the URL in the above example) included in the request belongs to the system to be tested by the present test system. This may be accomplished by making a query or the like in a test-related advertising channel database, which may be considered relevant if the advertising channel indicated by the advertising channel information included in the request is found in the database, and irrelevant if not, according to an embodiment of the present invention. When deemed irrelevant, the test may be ended, according to one embodiment. According to another embodiment of the invention, if not relevant, the test may be continued, but at step 104 an irrelevant flag is recorded.
Next, at step 105, a test request is sent to the domain name or server indicated in the URL address. The format of the test request sent is the URL address received plus the test tag.
For example, in the received URL address http:// ad. network. com/tl? In the case where a is 3& o is 10, the transmitted test request is, for example:
http://ad.network.com/tl？a＝3&o＝10&aff_test＝1
wherein, aff _ test ═ 1 is a test flag.
Those skilled in the art will readily appreciate that the test markers are conventional and may be used in other ways. In the case of this example, the test request will be sent to the server indicated by the domain name ad.
Next, in step 106, a test response returned from the server to which the test request was sent is received and classified.
The server may return an address indicating that the server approves the advertisement channel included in the address sent by the test request, the sent address indicating the address of the next advertisement channel.
The server may also return advertising content indicating that the targeted advertising content page, i.e., the page provided by the advertiser, has been reached.
The server may also return an error or failure message, and when the error or failure message of the returned message is received, it indicates that an error occurs, and the test fails.
When the server returns an address, the flow of the method of the present embodiment proceeds to step 107.
In step 107, it is determined whether the address returned by the server contains a domain name of a predetermined federation. This determination can be achieved by checking the received address against prestored detailed information of the affiliate (for example, domain name information, ID, name, country region, etc.). Further, in an embodiment, a step 113 may be further included, which determines whether the address returned by the server belongs to the system to be tested by the test system (a network alliance having a special agreement with the user of the method of the embodiment), if not, records an irrelevant identifier, and if so, records a relevant identifier.
If it is determined in step 107 that the returned address contains a domain name of a predetermined federation, a click record is created in step 108. The click record comprises domain name information, advertisement identification information and click identification information in the test request sent to the server, if the address records irrelevant identification, the irrelevant identification is also recorded in the click record, and if the address records relevant identification, the relevant identification is also recorded in the click record. The click identification information may be, for example, a random number. The random number may be randomly generated and globally unique.
After the creation of the click record is completed in step 108, or if it is determined in step 107 that the returned address does not include the domain name of the predetermined federation, the process returns to step 105, adds a test flag to the returned address, and sends a test request to the domain name or the server indicated in the address.
On the other hand, when the returned error information or failure information is received in step 106, the failure flag is recorded in step 109, and the process proceeds to step 112, where the information is returned and the process ends. Step 109 may also be omitted.
In the case where the server to which the test request is sent returns an address, the flow of the present embodiment repeats steps 105 to 108 until the target advertisement content page is returned, at which point the flow proceeds to step 110, creates a click record, which is the same as step 108, then proceeds to step 111, determines whether conversion is possible, and ends. If there is a click record that has no unrelated identification recorded, or if there is a click record identification that is related to the current federation, then it is determined that a conversion is possible. The report is made and the click test section of the present embodiment is ended.
FIG. 2 shows a flow diagram of an advertisement conversion testing method according to an embodiment of the invention. As shown in FIG. 2, at step 201, a conversion process is performed for the first click record that can be converted. When the conversion processing is carried out, firstly, according to the domain name information, the advertisement information, the channel information, the address of the next-stage conversion chain and the rate information are obtained from the database, then the charged fee is calculated, and the charged fee and the test identification are used as the conversion record and are recorded into the conversion database. Next, in step 202, a test identifier is added to the address of the next-level translation chain obtained in step 201, and in step 203, the address added with the test identifier is sent to the server indicated by the address as a test request. Then, in step 204, a response returned by the server is received. If the server returns an address that is still recorded in the click record, the translation process is performed for the address in step 205, and the process returns to step 202 to perform the loop process. If the server returns an error flag, the process ends. If the server returns page content, the conversion result is reported, and the processing is finished.
FIG. 3 shows a schematic block diagram of an advertisement click testing device according to an embodiment of the present invention. The advertisement click conversion testing device comprises an advertisement click testing device and an advertisement conversion testing device. As shown in fig. 3, the advertisement click testing apparatus includes: a test start request receiving unit 301, a validity judging unit 302, a test request transmitting unit 303, a test response classifying unit 304, a predetermined net member judging unit 305, a click record creating unit 306, and a conversion judging unit 307. The test start request receiving unit 301 receives a click test start request including advertisement network alliance domain name information, advertisement delivery information, and advertisement information; the validity judging unit 302 judges the validity of the click test start request, and if the click test start request is invalid, prompts information and ends, and if the click test start request is valid, transmits the click test start request as a test request to the test request transmitting unit; the test request sending unit 303 sends a test request to a server of a domain name indicated by the received test request; the test response classifying unit 304 receives the test response of the server to which the test request is sent, classifies the test response, and prompts and ends information if the test response is error information; the predetermined network alliance determining unit 305 determines whether the network alliance belongs to a predetermined network alliance when the test response indicates an address; the click record creating unit 306 creates a click record when the test response indicates an address and the address is determined to belong to a predetermined network alliance, and sends the test response as a test request to the test request sending unit; when the test response indicates the advertisement content page, creating a click record and indicating the conversion judgment unit to perform conversion judgment; the conversion determination unit 307 determines whether or not conversion is possible based on the click record.
According to an embodiment of the present invention, the advertisement click conversion test apparatus further includes a correlation detection apparatus, the correlation detection apparatus detects whether a domain name indicated by the advertisement alliance domain name information in the click test start request or the address returned by the server belongs to a system to be detected, and if not, records an irrelevant identifier; the conversion determination means determines that the conversion is possible if there is a click record without an irrelevant flag.
FIG. 4 shows a schematic block diagram of an advertisement conversion test apparatus according to an embodiment of the present invention. As shown in fig. 4, an advertisement conversion test apparatus according to an embodiment of the present invention includes: a conversion processing unit 401, a conversion chain address obtaining unit 402, a test identifier adding unit 403, a test request sending unit 404, a test response receiving and classifying unit 405, and a reporting unit 406.
The conversion processing unit 401 performs conversion processing for a first convertible click record among the click records. When conversion processing is carried out, firstly, according to the domain name information, the advertisement information, the channel information, the address of the next-stage conversion chain and the rate information are obtained from the database, then the charged fee is calculated, and the charged fee and the test identification are used as the conversion record and are recorded into the conversion database. The translation chain address obtaining unit 402 obtains the next-stage translation chain address. The test flag addition unit 403 adds a test flag to the obtained address of the next-stage translation chain. The test request sending unit 404 sends the next-stage translation link address added with the test identifier to the server indicated by the next-stage translation link address as a test request. The test response receiving and classifying unit 405 receives the test response returned by the server, and if the address returned by the server is still the address and the address record is a convertible click record in the click record, the converting unit is instructed to perform conversion processing on the address; and if the server returns page content, instructing a reporting unit to report the conversion result. The reporting unit 406 performs conversion result reporting.
The foregoing description of the method can be used to understand the apparatus of the present invention. The description of the apparatus may also be used to understand the method.
Each constituent module, unit, and sub-unit in the above-described apparatus may be configured by software, firmware, hardware, or a combination thereof. The specific means or manner in which the configuration can be used is well known to those skilled in the art and will not be described further herein. The components may be implemented using hardware, for example using field programmable gate arrays, or using a programmed processor. In the case of implementation by software or firmware, a program constituting the software is installed from a storage medium or a network to a computer having a dedicated hardware configuration, and the computer can execute various functions and the like when various programs are installed.
A computer that can be used to implement the method and apparatus according to the embodiments of the present invention may include, for example, a Central Processing Unit (CPU), a memory (including a Read Only Memory (ROM), a storage section, and a Random Access Memory (RAM)), and the CPU performs various processes according to a program stored in the Read Only Memory (ROM) or a program loaded from the storage section to the Random Access Memory (RAM). In the RAM, data necessary when the CPU executes various processes and the like is also stored as necessary. The CPU, ROM, and RAM are connected to each other via a bus. The computer also includes an input/output interface, which is also connected to the bus, a communication section including a network interface card such as a LAN card, a modem, and the like, and an output section including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker and the like.
The communication section performs communication processing via a network such as the internet, for example. The driver may also be connected to an input/output interface as desired. A removable medium such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like can be mounted on the drive as needed, so that the computer program read out therefrom is installed in the storage section as needed.
In the case where the various processes of the above-described method are implemented by software, a program constituting the software is installed from a network such as the internet or a storage medium such as a removable medium.
It will be understood by those skilled in the art that such a storage medium is not limited to a removable medium having a program stored therein, distributed separately from the apparatus, to provide the program to a user. Examples of the removable medium include a magnetic disk (including a floppy disk (registered trademark)), an optical disk (including a compact disc-read only memory (CD-ROM) and a Digital Versatile Disc (DVD)), a magneto-optical disk (including a mini-disk (MD) (registered trademark)), and a semiconductor memory. Alternatively, the storage medium may be a ROM, a hard disk included in a storage section, or the like, in which programs are stored and which are distributed to users together with the device including them.
The invention also provides a program product with machine readable instruction codes stored. The instruction codes are read by a machine and can execute the method according to the embodiment of the invention when being executed.
Accordingly, a storage medium carrying the above-described program product having machine-readable instruction code stored thereon is also included in the present disclosure. Including, but not limited to, floppy disks, optical disks, magneto-optical disks, memory cards, memory sticks, and the like.
Claims (5)
1. An advertisement click conversion test method comprises an advertisement click test step and an advertisement conversion test step, wherein the advertisement click test step comprises the following steps:
a test start request receiving step of receiving a click test start request including advertisement network alliance domain name information, advertisement delivery information and advertisement information;
a validity judging step of judging the validity of the click test start request, if the click test start request is invalid, prompting information and ending, and if the click test start request is valid, transmitting the click test start request as a test request to a test request transmitting step;
the test request sending step sends a test request to a server of a domain name indicated by the test request, and the format of the sent test request is that a URL address is added with a test mark;
a test response classification step, namely receiving a test response of the server sent by the test request, classifying the test response, and prompting information and ending if the test response is error information;
a predetermined network alliance judging step of judging whether the network alliance belongs to a predetermined network alliance or not under the condition that the test response indicates an address;
a click record creation step of creating a click record when the test response indicates an address and the address is judged to belong to a predetermined network alliance, and forwarding the test response to the test request transmission step, which transmits a test request to a server of the address indicated by the test response, and when the test response indicates an advertisement content page, creates a click record and proceeds to a conversion judgment step;
a conversion judging step of judging whether conversion is possible or not, if there is a click record, determining that conversion is possible,
wherein the advertisement conversion testing step comprises:
aiming at the first convertible click record in the click records, carrying out conversion processing, calculating the charged expense, and recording the expense and the test identification as the conversion record into a conversion database;
acquiring the address of the next-stage conversion chain;
adding a test identifier to the obtained next-level conversion link address;
the next-level conversion link address added with the test identification is used as a test request and sent to a server indicated by the next-level conversion link address;
receiving a response returned by the server;
if the address returned by the server is still the address and the address is recorded in the click record, the address is a convertible click record, and conversion processing is carried out aiming at the address; and
if the server returns page content, the conversion result is reported, and the processing is finished.
2. The advertisement click conversion test method according to claim 1, wherein the advertisement click test method further comprises:
detecting whether the domain name indicated by the advertisement netmeeting domain name information in the click test starting request or the address returned by the server belongs to a system to be detected, and recording irrelevant identification if the domain name does not belong to the system to be detected;
the conversion determination step determines that conversion is possible if there is a click record without an irrelevant identification.
3. The advertisement click conversion test method according to claim 1, wherein the address returned by the click test start request or the server is a URL address.
4. An advertisement click conversion test device including an advertisement click test device, the advertisement click test device comprising:
a test start request receiving unit which receives a click test start request including advertisement network alliance domain name information, advertisement delivery information, and advertisement information;
the validity judging unit is used for judging the validity of the click test starting request, prompting information and ending if the click test starting request is invalid, and transmitting the click test starting request as a test request to the test request sending unit if the click test starting request is valid;
the test request sending unit sends a test request to a server of a domain name indicated by the received test request, wherein the format of the sent test request is that a URL address is added with a test mark;
the test response classifying unit is used for receiving the test response of the server sent by the test request, classifying the test response, and prompting and ending information if the test response is error information;
a predetermined network alliance judging unit which judges whether the network alliance belongs to a predetermined network alliance or not under the condition that the test response indicates an address;
a click record creating unit that creates a click record and sends the test response as a test request to the test request sending unit, in a case where the test response indicates an address and the address is judged to belong to a predetermined network alliance; when the test response indicates the advertisement content page, creating a click record and indicating the conversion judgment unit to perform conversion judgment;
the conversion judging unit judges whether conversion is possible or not based on the click record,
wherein, the advertisement click conversion testing device further comprises an advertisement conversion testing device, and the advertisement conversion testing device comprises:
the conversion processing unit is used for converting a first convertible click record in the click records, calculating the charged expense and recording the charged expense and the test identification as the conversion record into a conversion database;
a conversion chain address obtaining unit for obtaining the address of the next conversion chain;
a test identifier adding unit which adds a test identifier to the obtained next-stage conversion link address;
a test request sending unit, which sends the next-level translation link address added with the test identifier as a test request to the server indicated by the next-level translation link address;
the test response receiving and classifying unit is used for receiving the test response returned by the server, and if the address returned by the server is still the address and the address record is a convertible click record in the click record, the conversion unit is instructed to perform conversion processing on the address; if the server returns page content, indicating a report unit to report a conversion result; and
and the reporting unit is used for reporting the conversion result.
5. The advertisement click conversion test device according to claim 4, further comprising a correlation detection device that detects whether or not a domain name indicated by the advertisement federation domain name information in the click test start request or the address returned by the server belongs to a system to be detected, and if not, records an irrelevant identifier;
the conversion determination means determines that the conversion is possible if there is a click record without an irrelevant flag.
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| WO2019109325A1 (en) * | 2017-12-08 | 2019-06-13 | 常磊 | Advertisement click and conversion test apparatus and method |
| CN111209201B (en) * | 2020-01-03 | 2023-08-25 | 恩亿科(北京)数据科技有限公司 | Advertisement putting test method and device |
| CN111210280A (en) * | 2020-01-14 | 2020-05-29 | 北京达佳互联信息技术有限公司 | Content item conversion tracking method, device, terminal, server and medium |
| CN112633955B (en) * | 2021-03-09 | 2022-12-27 | 腾讯科技（深圳）有限公司 | Advertisement conversion abnormity detection method and system and computer readable storage medium |
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| KR20080085100A (en) * | 2007-01-16 | 2008-09-23 | 엔에이치엔(주) | Method and apparatus for monitoring improper clicks |
| CN101271562A (en) * | 2008-05-12 | 2008-09-24 | 腾讯科技（深圳）有限公司 | Collection processing method and system for network advertisement operation event information |
| CN102541669A (en) * | 2011-12-21 | 2012-07-04 | 深圳市同洲视讯传媒有限公司 | Method, device and system for testing advertising decision system |
| CN104881803A (en) * | 2015-06-29 | 2015-09-02 | 北京金山安全软件有限公司 | Method and device for analyzing advertisement click link |
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|---|---|---|---|---|
| KR20080085100A (en) * | 2007-01-16 | 2008-09-23 | 엔에이치엔(주) | Method and apparatus for monitoring improper clicks |
| CN101271562A (en) * | 2008-05-12 | 2008-09-24 | 腾讯科技（深圳）有限公司 | Collection processing method and system for network advertisement operation event information |
| CN102541669A (en) * | 2011-12-21 | 2012-07-04 | 深圳市同洲视讯传媒有限公司 | Method, device and system for testing advertising decision system |
| CN104881803A (en) * | 2015-06-29 | 2015-09-02 | 北京金山安全软件有限公司 | Method and device for analyzing advertisement click link |
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