CN107633433B - Advertisement auditing method and device - Google Patents
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- CN107633433B CN107633433B CN201710908704.2A CN201710908704A CN107633433B CN 107633433 B CN107633433 B CN 107633433B CN 201710908704 A CN201710908704 A CN 201710908704A CN 107633433 B CN107633433 B CN 107633433B
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Abstract
The invention discloses a method and a device for auditing advertisements, relates to the technical field of Internet, and mainly aims to solve the problem that the existing SSP system does not have an advertisement auditing process. The main technical scheme is as follows: when receiving audit information, extracting advertisement information corresponding to the audit information and displaying the advertisement information, wherein the audit information is dimension information used for reflecting the advertisement information; and receiving an audit strategy instruction, and screening the advertisement information according to the audit strategy carried in the audit strategy instruction. The method is mainly used for auditing the advertisements.
Description
Technical Field
The invention relates to the technical field of internet, in particular to an advertisement auditing method and device.
Background
In order to provide advertisement delivery service for massive internet media users and advertisers, a supplier Platform (SSP) is developed, and provides an advertisement slot for delivering advertisements in an internet media APP for the advertiser through an upstream docking internet media APP and a downstream docking Demand Platform (DSP). After the SSP system is in butt joint with the DSP system, the SSP system can receive an advertisement group of the advertisement to be released after the DSP system bids in the advertisement slot, so that the SSP system releases the advertisement according to an advertisement releasing strategy.
At present, because the content of the advertisement group provided by different advertisers is various and the form is varied, and the SSP system needs to issue the advertisement amount of more than 3T every day, it is impossible to accurately determine whether each advertisement content in the advertisement group meets the delivery requirement, for example, the advertisement in the advertisement group should be healthy and not prone to violence, or the advertisement in the advertisement space needs to be delivered as a video advertisement, and the advertisement in the advertisement group has an image advertisement, so the advertisement in the advertisement group needs to be checked. However, the existing SSP system does not have a process of auditing the advertisement, so that auditing the advertisement in the SSP system is a problem to be solved urgently.
Disclosure of Invention
In view of this, the present invention provides a method and an apparatus for auditing an advertisement, and mainly aims to solve the problem that the existing SSP system does not have an advertisement auditing process.
According to an aspect of the present invention, there is provided an advertisement auditing method, including:
when receiving audit information, extracting advertisement information corresponding to the audit information and displaying the advertisement information, wherein the audit information is dimension information used for reflecting the advertisement information;
and receiving an audit strategy instruction, and screening the advertisement information according to the audit strategy carried in the audit strategy instruction.
Further, the auditing strategy comprises a manual auditing strategy, a machine auditing strategy and a manual and machine combined auditing strategy, the receiving of the auditing strategy instruction and the screening of the advertisement information according to the auditing strategy carried in the auditing strategy instruction comprise:
if a manual review strategy instruction is received, screening the advertisement information by receiving a review identifier input by a user, and determining the screened advertisement information as a safe advertisement; and/or the presence of a gas in the gas,
if a machine audit strategy instruction is received, the advertisement information is used as input data of a preset audit model, and the preset audit model is operated to determine that the advertisement is a safe advertisement; and/or the presence of a gas in the gas,
and if an audit strategy command combining manpower and machines is received, an audit model is determined according to the received audit mark input by the user, and the safe advertisement is determined by operating the audit model.
Further, when receiving the audit information, before extracting and displaying the advertisement information corresponding to the audit information, the method further includes:
acquiring an advertisement log, wherein advertisements to be released acquired by a supplier platform SSP from a demand side platform DSP are stored in the advertisement log;
and analyzing the advertisement information in the advertisement log according to a preset dimension, and respectively storing the analyzed advertisement log into corresponding storage positions.
Further, the analyzing the advertisement information in the advertisement log according to the preset dimension, and respectively storing the analyzed advertisement log into the corresponding storage locations comprises:
when the analyzed advertisement log is a report log, storing the advertisement information in the report log into a distributed file system with high fault tolerance; and/or the presence of a gas in the gas,
and when the analyzed advertisement log is the issuing log, field screening is carried out on the advertisement information in the issuing log according to a preset importance standard, the screened advertisement information is sampled, and the sampled advertisement information is stored in a distributed publishing and subscribing message system with high throughput.
Further, after storing the advertisement information in the report log into the distributed file system with high fault tolerance when the parsed advertisement log is the report log, the method further includes:
extracting advertisement information corresponding to a preset dimension in the report log, generating an index directory, and storing the advertisement information extracted from the report log and the index directory in a first database;
when the analyzed advertisement log is an issued log, field screening is carried out on advertisement information in the issued log according to a preset importance standard, the screened advertisement information is sampled, and the sampled advertisement information is stored in a distributed publish-subscribe message system with high throughput, and then the method further comprises the following steps:
and extracting the advertisement information corresponding to the preset dimensionality in the issued log, removing the duplicate of the advertisement information, and storing the removed duplicate advertisement information extracted from the issued log into a second database.
Further, after the advertisement information is screened according to the user information and a preset auditing policy and the screened advertisement information is determined as a safe advertisement, the method further comprises:
and selecting an advertisement putting strategy according to the advertisement information determined as the safe advertisement, and putting according to the advertisement putting strategy.
Further, if an audit policy instruction combining manual work and machine is received, determining an audit model according to an audit identifier input by a received user, and determining that the security advertisement is determined by operating the audit model includes:
displaying advertisement information of a specific number to a user, receiving an audit mark of the user for the advertisement information of the specific number, establishing an audit model according to the advertisement information with the audit mark, taking the advertisement information in the advertisement log as input data of the audit model, and operating the audit model to obtain a safe advertisement.
According to an aspect of the present invention, there is provided an advertisement auditing apparatus, including:
the system comprises an extracting unit, a displaying unit and a processing unit, wherein the extracting unit is used for extracting advertisement information corresponding to audit information and displaying the advertisement information when the audit information is received, and the audit information is dimension information used for reflecting the advertisement information;
and the screening unit is used for receiving the audit strategy command and screening the advertisement information according to the audit strategy carried in the audit strategy command.
Furthermore, the audit strategy comprises a manual audit strategy, a machine audit strategy and a manual and machine combined audit strategy, and the screening unit comprises:
the first determination module is used for screening the advertisement information by receiving an audit mark input by a user and determining the screened advertisement information as a safe advertisement if a manual audit strategy instruction is received; and/or the presence of a gas in the gas,
the second determination module is used for taking the advertisement information as input data of a preset auditing model if a machine auditing strategy instruction is received, and determining the advertisement information as a safe advertisement by operating the preset auditing model; and/or the presence of a gas in the gas,
and the third determination module is used for determining an audit model according to the received audit identification input by the user and determining the safe advertisement by operating the audit model if an audit strategy command combining manpower and machines is received.
Further, the apparatus further comprises:
the system comprises an acquisition unit, a service provider platform (SSP) and a demand party platform (DSP), wherein the acquisition unit is used for acquiring an advertisement log which stores advertisements to be delivered acquired by the service provider platform (SSP) from the demand party platform (DSP);
and the storage unit is used for analyzing the advertisement information in the advertisement log according to preset dimensions and respectively storing the analyzed advertisement log into corresponding storage positions.
Further, the log type includes a log issuing and a log reporting, and the storage unit includes:
the first storage module is used for storing the advertisement information in the reported log into a distributed file system with high fault tolerance when the analyzed advertisement log is the reported log; and/or the presence of a gas in the gas,
and the second storage module is used for carrying out field screening on the advertisement information in the issued log according to a preset importance standard when the analyzed advertisement log is the issued log, sampling the screened advertisement information and storing the sampled advertisement information into a distributed publish-subscribe message system with high throughput.
Further, the storage unit further includes:
the first extraction module is used for extracting the advertisement information corresponding to the preset dimensionality in the report log, generating an index directory and storing the advertisement information extracted from the report log and the index directory into a first database;
and the second extraction module is used for extracting the advertisement information corresponding to the preset dimensionality in the issued log, removing the duplicate of the advertisement information and storing the removed duplicate advertisement information extracted from the issued log into a second database.
Further, the apparatus further comprises:
and the selecting unit is used for selecting an advertisement putting strategy according to the advertisement information determined as the safe advertisement and putting according to the advertisement putting strategy.
Further, the third determining module is specifically configured to display a specific number of advertisement information to a user, receive an audit identifier of the user for the specific number of advertisement information, establish an audit model according to the advertisement information with the audit identifier, use the advertisement information in the advertisement log as input data of the audit model, and obtain a secure advertisement by operating the audit model.
According to another aspect of the present invention, a storage medium is provided, where at least one executable instruction is stored in the storage medium, and the executable instruction causes a processor to perform operations corresponding to the method for auditing advertisements.
According to still another aspect of the present invention, there is provided a terminal including: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the advertisement auditing method.
By the technical scheme, the technical scheme provided by the embodiment of the invention at least has the following advantages:
the invention provides an advertisement auditing method and device. Compared with the process that the advertisement is not checked in the conventional SSP system, the embodiment of the invention screens the displayed advertisements corresponding to different dimensions according to the checking strategy by inputting the checking information into the checking platform by the checking personnel, so that the advertisement to be delivered is checked before the SSP system delivers the advertisements, the condition that the delivered advertisement content is not suitable for the user who delivers the advertisements is avoided, and the advertisement delivery efficiency is improved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 is a flow chart of a method for reviewing advertisements provided by an embodiment of the present invention;
FIG. 2 is a diagram illustrating an audit information input according to an embodiment of the present invention;
FIG. 3 is a flow chart of another advertisement reviewing method provided by the embodiment of the invention;
FIG. 4 is a flow chart of an auditing system according to an embodiment of the present invention;
FIG. 5 is a block diagram of an apparatus for reviewing advertisements provided by an embodiment of the present invention;
FIG. 6 is a block diagram of an apparatus for reviewing advertisements provided by an embodiment of the present invention;
fig. 7 shows a schematic diagram of a terminal according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
An embodiment of the present invention provides an advertisement auditing method, as shown in fig. 1, where the method includes:
101. and when the audit information is received, extracting the advertisement information corresponding to the audit information and displaying the advertisement information.
The audit information is dimension information for reflecting advertisement information, and the dimension information includes a name dimension, a scene dimension, an attribute dimension, a terminal attribute dimension, a user identity dimension, a use attribute dimension, and the like. The advertisement information is information that can embody advertisement content, and may be advertisement subject, advertisement form, advertisement name, advertisement source, etc., and the embodiment of the present invention is not particularly limited. The attribute dimension includes a plug-in version number of a plug-in product, a channel number of an access product, and the like, the terminal attribute dimension includes a version number of a client, a client action, a network environment, and the like, the user identity dimension includes a user ID, a new or old user determined according to installation duration, and the like, and the usage attribute dimension includes a user distribution ID, a PV grayscale time zone, and the like. The advertisement subject is a category capable of showing advertisement content, such as a movie advertisement, an automobile advertisement, a game advertisement and the like, the advertisement form is a category showing advertisement display, such as an image advertisement, a video advertisement and the like, the advertisement name is a name for identifying advertisement content, such as a certain e-commerce promotion advertisement, a certain brand cosmetic advertisement and the like, the advertisement source is an advertiser needing to put an advertisement, such as a certain brand automobile manufacturer, a certain catering company and the like, and the embodiment of the invention is not particularly limited. The audit information may include a timestamp, a product, a main scene, and the like, which embody the advertisement information, as shown in fig. 2, which is not limited in the embodiment of the present invention.
It should be noted that in the embodiment of the present invention, since the advertisement information in the SSP system needs to be checked, the current advertisement checking may be implemented by building a display platform, and extracting the advertisement information to be checked in a query manner, so as to perform checking according to different checking policies. The auditing platform can be embedded into the SSP system, and can also acquire data from the SSP system through background data connection.
102. And receiving an audit strategy instruction, and screening the advertisement information according to the audit strategy carried in the audit strategy instruction.
The auditing strategy comprises a manual auditing strategy, a machine auditing strategy and a manual and machine combined auditing strategy, the screened advertisement information is the advertisement after the advertisement information is audited, and the screened advertisement information can be used as the advertisement to be delivered and delivered according to the delivery strategy. The manual review strategy is to label the user information and the advertisement information displayed in the review platform in a manual selection mode, screen out the advertisement information labeled as whitened, and determine the advertisement information as a safety advertisement, the machine review strategy is to establish a prediction model by using the past safety advertisement as an auxiliary variable through a machine learning algorithm and train the auxiliary variable to obtain the safety advertisement, the manual and machine combined review strategy is to manually select a certain number of safety advertisements as the auxiliary variable and then train the auxiliary variable through the established prediction model to obtain the safety advertisement, and the embodiment of the invention is not particularly limited.
It should be noted that, since the target of advertisement placement is determined according to the internet media and the advertisement content is determined by the advertiser, if the advertisement content in the advertisement placement spot for advertisement placement cannot meet the requirement of the viewing user or is not matched with the user, for example, the user to whom the advertisement is placed is a user under 18 years old, but the advertisement content placed in the advertisement placement spot is a movie preview that can be viewed over 18 years old, the advertisement placement is an invalid placement or a bad placement, which causes a large amount of economic loss to the advertiser, and therefore, when the advertisement is checked, information such as advertisement subject, advertisement format, advertisement name, and advertisement source needs to be analyzed for different dimensions. In addition, after the system background of the SSP system screens the advertisement information, the audited advertisement is used as the advertisement to be released by the SSP system again, and release is controlled according to the release strategy. In addition, for the prediction model in the machine auditing strategy, methods such as a neural network, a support vector machine, an expert system and the like can be selected to establish the model, and the model can be configured in the SSP system in advance, and the embodiment of the invention is not particularly limited.
Compared with the process that the existing SSP system does not audit the advertisements, the method for auditing the advertisements has the advantages that the auditing information is input by an auditor on an auditing platform, the displayed advertisements corresponding to different dimensions are screened according to the auditing strategy, the advertisements to be launched are audited before the SSP system launches the advertisements, the condition that the launched advertisement content is not suitable for the user who launches the advertisements is avoided, and the launching efficiency of the advertisements is improved.
An embodiment of the present invention provides another advertisement auditing method, as shown in fig. 3, where the method includes:
201. and acquiring an advertisement log.
The advertisement log stores advertisements to be released, which are acquired by the provider platform SSP system from the demand platform DSP system, the advertisements to be released are advertisements which are accessed to the SSP system after an advertiser acquires an advertisement position from the SSP system through successful bidding in the bidding platform by the DSP system, generally, the advertisements exist in the form of advertisement groups, and different advertisement groups comprise advertisements with different subjects.
It should be noted that after the advertiser successfully bids the advertisement placement provided by the internet media, the advertisement to be placed in the advertisement placement may be accessed to the docked SSP system through the DSP system, which may be one or multiple ones, and the type of the internet media application platform may include comprehensive, vertical, social, tool, and the like, which is not limited in the embodiment of the present invention. Because the SSP system can access a plurality of internet media and a plurality of DSP systems, in order to distinguish the obtained advertisements and avoid the phenomenon that the SSP system processes the pause of advertisement putting, the obtained advertisements need to be stored in a log form, so that logs needing to be checked are directly obtained from the advertisement logs when the advertisements are checked.
202. And analyzing the advertisement information in the advertisement log according to a preset dimension, and respectively storing the analyzed advertisement log into corresponding storage positions.
The advertisement information corresponds to multiple dimensions, so that in order to facilitate auditing, the advertisement to be audited is searched according to important dimensions, and the preset dimensions are a preset timestamp, a product name, a main scene, a sub-scene, an advertisement source, TopN and the like which take the advertisement information as the auditing dimensions. In addition, because different types of logs are stored in the advertisement log, in the embodiment of the method, the advertisement information in the logs with different functions can be sent to the advertisement auditing platform through different paths, as shown in fig. 4. After analyzing the advertisement logs of the dimensions, the advertisement logs can be divided into different types of logs including a reporting log and an issuing log, the information stored in the reporting log is advertisement information which needs to be reported to each advertisement space corresponding to the DSP system, such as an advertisement space which needs to be delivered, and the information stored in the issuing log is issuing advertisement information which needs to send an advertisement to each internet media, such as advertisement content to be delivered, and the embodiment of the present invention is not particularly limited. For different types of logs, the reporting log and the issuing log can be respectively stored in different storage positions so as to transmit the advertisement information to the advertisement auditing platform according to different paths.
For the embodiment of the present invention, step 202 may specifically be: when the analyzed advertisement log is a report log, storing the advertisement information in the report log into a distributed file system with high fault tolerance; and extracting the advertisement information corresponding to the preset dimension in the report log, generating an index directory, and storing the advertisement information extracted from the report log and the index directory in a first database.
The advertisement information in the reported log is information such as advertisement spots provided by different internet media, and therefore needs to be stored in a distributed file system with high fault tolerance, such as an HDFS. In order to accelerate the speed of displaying the fields with different dimensions in the reported log after the fields with different dimensions are searched in the auditing platform, the index directory is produced according to the advertisement information in the reported log extracted according to the dimensions, so that the advertisement information can be displayed quickly on the auditing platform in a directory mode. Because some internet media, such as mobile phone guards, etc., access the SSP system and use the SDK to obtain the advertisement, when the report is clicked, the advertisement of the SDK is also reported to the SSP system, so that the report log and the issued log can be analyzed according to two paths, as shown in fig. 4. In addition, dimension analysis of the advertisement information in the reported log can be performed by using a Map/Reduce timing task of Hadoop, and then the extracted dimension analysis is stored in a first database, namely a drive platform, so that hour-level editing is realized, the advertisement information needing to be examined can be directly inquired in the examination platform, for example, pv inquiry, and the advertisement information and a corresponding index directory stored in the drive platform exist in a column type storage mode.
For the embodiment of the present invention, step 202 may specifically be: when the analyzed advertisement log is an issued log, field screening is carried out on advertisement information in the issued log according to a preset importance standard, the screened advertisement information is sampled, and the sampled advertisement information is stored in a distributed publish-subscribe message system with high throughput; and extracting the advertisement information corresponding to the preset dimensionality in the issued log, removing the duplicate of the advertisement information, and storing the removed duplicate advertisement information extracted from the issued log into a second database.
Since the advertisement information in the issue log is the advertisement information provided by advertisers of different DSP systems, it needs to be stored in a distributed publish-subscribe message system with high throughput, such as a kafka message queue, which is not specifically limited in the embodiments of the present invention. Before the issued log is stored in the kafka message queue, fields of the advertisement information in the issued log can be deleted according to preset importance standards, fields with low importance are reduced, the preset importance standards can be configured in advance, the importance standards can be set to fields of products, scenes, sub-scenes, advertisement sources, advertisement ids, time stamps and the like in the advertisement information, other fields in the advertisement information can be deleted without indexes for verification, and storage space and verification content are reduced. And the amount of data stored in the kafka message queue can also be reduced by sampling, for example, the ratio of samples can be set to 1: 10, that is, 1 data is collected from 10 data, and the embodiment of the present invention is not particularly limited. The dimensionality of the advertisement information in the issued log can be analyzed in real time through storm, and the duplicate-removed advertisement information is stored in a second database, namely Mysql, so that query and marking can be performed through an auditing platform.
203. And when the audit information is received, extracting the advertisement information corresponding to the audit information and displaying the advertisement information.
This step is the same as step 101 shown in fig. 1, and is not described herein again.
204a, if a manual review strategy instruction is received, screening the advertisement information by receiving a review identifier input by a user, and determining the screened advertisement information as a safe advertisement.
Because all the advertisement information in the report log and the issued log can be displayed in the auditing platform, in order to reduce the blocking of auditing all the advertisements by the auditing background, whether the advertisements are safe advertisements can be determined by displaying to the user and receiving the auditing identification. For example, the audit mark may be whitened, blacked, and reset, the whitened advertisement is a safe advertisement, the blacked advertisement is an abnormal safe advertisement, and the blacked advertisement is reset to an advertisement that needs to be audited again, and the reset advertisement can be marked and then provided to other auditors, so as to improve the audit accuracy.
For the embodiment of the invention, in step 204b parallel to step 204a, if a machine audit policy instruction is received, the advertisement information is used as input data of a preset audit model, and the preset audit model is operated to determine that the advertisement is a safe advertisement.
The development purpose of the auditing platform is to audit a large number of advertisements in the SSP system, so that a quick and effective auditing mode is a machine auditing strategy, when a user does not need manual auditing, all advertisements in an advertisement log can be audited, a specific type or a specific number of advertisements can be preset in a preset auditing model as auxiliary variables, so that safe advertisements can be trained according to the auxiliary variables, and the specific type or the specific number can be preset in the auditing platform by technicians. For example, the machine algorithm model may select a support vector machine model as an audit model, take advertisements of a specific product, an advertisement source, a scene, and the like as auxiliary variables, take an advertisement id as a dominant variable, train all advertisement information, and obtain advertisements corresponding to the specific product, the advertisement source, and the scene.
For the embodiment of the invention, step 204c, which is parallel to step 204a, determines an audit model according to the received audit mark input by the user if an audit policy instruction combining manual work and machine is received, and determines the safe advertisement by operating the audit model.
In order to further improve the accuracy of the audit and reduce the audit time consumption, the safety advertisement can be trained through a manual audit and audit model, and the audit mark is used for taking the marked advertisement as an auxiliary variable in the audit model so as to train the safety advertisement at the position according to the manually marked advertisement.
For the embodiment of the present invention, the specific number may be determined according to the number of the manually marked advertisements, and the accurate number is not specifically limited, for example, when 10 highlighted advertisements are manually marked, the 10 advertisements are used as auxiliary variables of the review model. Because various audit models can be established in the audit platform in advance, different auditors can select different audit models through the audit identifier, for example, when 20 whitened advertisements are marked manually, the neural network model and the support vector machine model are respectively selected as the audit models, and the auditors can launch advertisement information according to two different audit results, so that the diversification and accuracy of audit are improved.
205. And selecting an advertisement putting strategy according to the advertisement information determined as the safe advertisement, and putting according to the advertisement putting strategy.
For the embodiment of the present invention, in order to improve the delivery of the secure advertisement and reduce the step of configuring a delivery policy for the secure advertisement, automatic matching may be performed according to an advertisement delivery policy in the SSP system, where the advertisement delivery policy includes frequency control, advertisement filling, and the like of different advertisements in different advertisement slots, and the embodiment of the present invention is not particularly limited. Because the current auditing platform can be connected with or embedded in the SSP system, the auditing result obtained by the auditing platform can be directly transmitted to the SSP system, so that the SSP system can put the advertisement which passes the auditing.
The invention provides another advertisement auditing method, the embodiment of the invention obtains the advertisement log from an SSP system, analyzes and stores the advertisement information in the advertisement log according to the dimension, respectively stores the reported log and the issued log in corresponding positions according to different storage paths, when receiving the auditing information, extracts the advertisement log needing to be audited from the storage position in advance, screens the displayed advertisements corresponding to different dimensions according to the auditing strategy input by the auditor, realizes the inquiry of the corresponding advertisement information according to different auditing information, simplifies the extraction and inquiry steps of the advertisement information according to the auditing content, accelerates the inquiry efficiency, and the manual auditing strategy and the machine auditing strategy can meet the operation of the auditor with different requirements, improve the inquiry efficiency and reduce the time consumption of the auditing process, thereby improving the efficiency of auditing advertisements.
Further, as an implementation of the method shown in fig. 1, an embodiment of the present invention provides an apparatus for auditing an advertisement, where as shown in fig. 5, the apparatus includes: an extraction unit 31 and a screening unit 32.
The extracting unit 31 is configured to, when receiving audit information, extract and display advertisement information corresponding to the audit information, where the audit information is dimension information used for reflecting the advertisement information; the extracting unit 31 is a functional module that the advertisement auditing device executes, when receiving the auditing information, extracting and displaying the advertisement information corresponding to the auditing information.
And the screening unit 32 is configured to receive the audit policy instruction, and screen the advertisement information according to the audit policy carried in the audit policy instruction. The screening unit 32 is a functional module for executing an audit policy receiving instruction for an audit device of the advertisement and screening the advertisement information according to the audit policy carried in the audit policy instruction.
Compared with the process that the existing SSP system does not audit the advertisements, the auditing device of the invention inputs the auditing information at the auditing platform by the auditor, screens the displayed advertisements corresponding to different dimensions according to the auditing strategy, realizes the auditing of the advertisements to be delivered before the SSP system delivers the advertisements, and avoids the condition that the delivered advertisement content is not suitable for the users who are delivered the advertisements, thereby improving the delivery efficiency of the advertisements.
Further, as an implementation of the method shown in fig. 4, an embodiment of the present invention provides another apparatus for reviewing an advertisement, as shown in fig. 6, where the apparatus includes: an acquisition unit 41, an analysis unit 42, a determination unit 43, a storage unit 44, and an extraction unit 45.
The extracting unit 41 is configured to, when receiving audit information, extract and display advertisement information corresponding to the audit information, where the audit information is dimension information used for reflecting the advertisement information;
and the screening unit 42 is configured to receive the audit policy instruction, and screen the advertisement information according to the audit policy carried in the audit policy instruction.
Further, the audit policy includes a manual audit policy, a machine audit policy, and a manual and machine combination audit policy, and the screening unit 42 includes:
a first determining module 4201, configured to, if a manual review policy instruction is received, screen the advertisement information by receiving a review identifier input by a user, and determine the screened advertisement information as a secure advertisement; and/or the presence of a gas in the gas,
a second determining module 4202, configured to, if a machine audit policy instruction is received, use the advertisement information as input data of a preset audit model, and determine that the advertisement is a security advertisement by operating the preset audit model; and/or the presence of a gas in the gas,
a third determining module 4203, configured to determine, if an audit policy instruction combining manual work and machine is received, an audit model according to an audit identifier input by a user, and determine that the received audit model is a secure advertisement by operating the audit model.
Further, the apparatus further comprises:
an obtaining unit 43, configured to obtain an advertisement log, where the advertisement log stores advertisements to be delivered, which are obtained by a provider platform SSP system from a demand platform DSP system;
and the storage unit 44 is configured to analyze the advertisement information in the advertisement log according to a preset dimension, and store the analyzed advertisement log into corresponding storage locations respectively.
Further, the log types include a down log and a report log, and the storage unit 44 includes:
the first storage module 4401 is configured to, when the analyzed advertisement log is a report log, store advertisement information in the report log into a distributed file system with high fault tolerance; and/or the presence of a gas in the gas,
the second storage module 4402 is configured to, when the analyzed advertisement log is an issued log, perform field screening on advertisement information in the issued log according to a preset importance criterion, sample the screened advertisement information, and store the sampled advertisement information in the distributed publish-subscribe message system with high throughput.
Specifically, the storage unit 44 further includes:
the first extraction module 4403 is configured to extract advertisement information corresponding to a preset dimension in the report log, generate an index directory, and store the advertisement information extracted from the report log and the index directory in a first database;
the second extraction module 4404 is configured to extract advertisement information corresponding to a preset dimension in the delivery log, perform deduplication on the advertisement information, and store the deduplicated advertisement information extracted from the delivery log in a second database.
Further, the apparatus further comprises:
and the selecting unit 45 is used for selecting an advertisement putting strategy according to the advertisement information determined as the safe advertisement and putting according to the advertisement putting strategy.
Specifically, the third determining module 4203 is specifically configured to display a specific number of advertisement information to a user, receive an audit identifier of the user for the specific number of advertisement information, establish an audit model according to the advertisement information with the audit identifier, use the advertisement information in the advertisement log as input data of the audit model, and obtain a secure advertisement by operating the audit model.
The invention provides another advertisement auditing device, the embodiment of the invention obtains the advertisement log from an SSP system, analyzes and stores the advertisement information in the advertisement log according to the dimension, respectively stores the reported log and the issued log in corresponding positions according to different storage paths, when receiving the auditing information, extracts the advertisement log needing to be audited from the storage position in advance, screens the displayed advertisements corresponding to different dimensions according to the auditing strategy input by the auditor, realizes the inquiry of the corresponding advertisement information according to different auditing information, simplifies the extraction and inquiry steps of the advertisement information according to the auditing content, accelerates the inquiry efficiency, and the manual auditing strategy and the machine auditing strategy can meet the operation of the auditor with different requirements, improve the inquiry efficiency and reduce the time consumption of the auditing process, thereby improving the efficiency of auditing advertisements.
According to an embodiment of the present invention, a storage medium is provided, where at least one executable instruction is stored, and the computer executable instruction may execute the method for auditing advertisements in any of the above method embodiments.
Fig. 7 is a schematic structural diagram of a terminal according to an embodiment of the present invention, and the specific embodiment of the present invention does not limit the specific implementation of the terminal.
As shown in fig. 7, the terminal may include: a processor (processor)502, a Communications Interface 504, a memory 506, and a communication bus 508.
Wherein: the processor 502, communication interface 504, and memory 506 communicate with one another via a communication bus 508.
A communication interface 504 for communicating with network elements of other devices, such as clients or other servers.
The processor 502 is configured to execute the program 510, and may specifically execute the relevant steps in the above-described advertisement auditing method embodiment.
In particular, program 510 may include program code that includes computer operating instructions.
The processor 502 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement an embodiment of the present invention. The terminal comprises one or more processors, which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
And a memory 506 for storing a program 510. The memory 506 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 510 may specifically be used to cause the processor 502 to perform the following operations:
when receiving audit information, extracting advertisement information corresponding to the audit information and displaying the advertisement information, wherein the audit information is dimension information used for reflecting the advertisement information;
and receiving an audit strategy instruction, and screening the advertisement information according to the audit strategy carried in the audit strategy instruction.
The algorithms and displays presented herein are not inherently related to any particular computer, virtual machine, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. Moreover, the present invention is not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.
The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. It will be appreciated by those skilled in the art that a microprocessor or digital signal processor (DSP system) may be used in practice to implement some or all of the functions of some or all of the components of the method and apparatus for auditing of advertisements according to embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.
The embodiment of the invention discloses:
a1, an advertisement auditing method, comprising:
when receiving audit information, extracting advertisement information corresponding to the audit information and displaying the advertisement information, wherein the audit information is dimension information used for reflecting the advertisement information;
and receiving an audit strategy instruction, and screening the advertisement information according to the audit strategy carried in the audit strategy instruction.
A2, according to the method of A1, the auditing strategy comprises a manual auditing strategy, a machine auditing strategy and a manual and machine combined auditing strategy, the receiving of the auditing strategy instruction and the screening of the advertisement information according to the auditing strategy carried in the auditing strategy instruction comprise:
if a manual review strategy instruction is received, screening the advertisement information by receiving a review identifier input by a user, and determining the screened advertisement information as a safe advertisement; and/or the presence of a gas in the gas,
if a machine audit strategy instruction is received, the advertisement information is used as input data of a preset audit model, and the preset audit model is operated to determine that the advertisement is a safe advertisement; and/or the presence of a gas in the gas,
and if an audit strategy command combining manpower and machines is received, an audit model is determined according to the received audit mark input by the user, and the safe advertisement is determined by operating the audit model.
A3, the method according to A1 or A2, wherein when the audit information is received, before the advertisement information corresponding to the audit information is extracted and displayed, the method further comprises:
acquiring an advertisement log, wherein advertisements to be released acquired by a supplier platform SSP from a demand side platform DSP are stored in the advertisement log;
and analyzing the advertisement information in the advertisement log according to a preset dimension, and respectively storing the analyzed advertisement log into corresponding storage positions.
A4, according to the method of A3, the analyzing the advertisement information in the advertisement log according to a preset dimension, and respectively storing the analyzed advertisement log into corresponding storage positions includes:
when the analyzed advertisement log is a report log, storing the advertisement information in the report log into a distributed file system with high fault tolerance; and/or the presence of a gas in the gas,
and when the analyzed advertisement log is the issuing log, field screening is carried out on the advertisement information in the issuing log according to a preset importance standard, the screened advertisement information is sampled, and the sampled advertisement information is stored in a distributed publishing and subscribing message system with high throughput.
A5, according to the method in a4, after storing the advertisement information in the report log into a distributed file system with high fault tolerance when the parsed advertisement log is the report log, the method further includes:
extracting advertisement information corresponding to a preset dimension in the report log, generating an index directory, and storing the advertisement information extracted from the report log and the index directory in a first database;
when the analyzed advertisement log is an issued log, field screening is carried out on advertisement information in the issued log according to a preset importance standard, the screened advertisement information is sampled, and the sampled advertisement information is stored in a distributed publish-subscribe message system with high throughput, and then the method further comprises the following steps:
and extracting the advertisement information corresponding to the preset dimensionality in the issued log, removing the duplicate of the advertisement information, and storing the removed duplicate advertisement information extracted from the issued log into a second database.
A6, according to the method of A2, after the advertisement information is screened according to the user information and a preset auditing policy and the screened advertisement information is determined to be a safe advertisement, the method further comprises:
and selecting an advertisement putting strategy according to the advertisement information determined as the safe advertisement, and putting according to the advertisement putting strategy.
A7, according to the method in A2, if a manual and machine combination audit strategy command is received, an audit model is determined according to an audit mark input by a user, and the determination of the safe advertisement by operating the audit model comprises the following steps:
displaying advertisement information of a specific number to a user, receiving an audit mark of the user for the advertisement information of the specific number, establishing an audit model according to the advertisement information with the audit mark, taking the advertisement information in the advertisement log as input data of the audit model, and operating the audit model to obtain a safe advertisement.
B8, an advertisement auditing device, comprising:
the system comprises an extracting unit, a displaying unit and a processing unit, wherein the extracting unit is used for extracting advertisement information corresponding to audit information and displaying the advertisement information when the audit information is received, and the audit information is dimension information used for reflecting the advertisement information;
and the screening unit is used for receiving the audit strategy command and screening the advertisement information according to the audit strategy carried in the audit strategy command.
B9, the device according to B8, the audit strategy comprises a manual audit strategy, a machine audit strategy and a manual and machine combination audit strategy, and the screening unit comprises:
the first determination module is used for screening the advertisement information by receiving an audit mark input by a user and determining the screened advertisement information as a safe advertisement if a manual audit strategy instruction is received; and/or the presence of a gas in the gas,
the second determination module is used for taking the advertisement information as input data of a preset auditing model if a machine auditing strategy instruction is received, and determining the advertisement information as a safe advertisement by operating the preset auditing model; and/or the presence of a gas in the gas,
and the third determination module is used for determining an audit model according to the received audit identification input by the user and determining the safe advertisement by operating the audit model if an audit strategy command combining manpower and machines is received.
B10, the apparatus of B8 or B9, the apparatus further comprising:
the system comprises an acquisition unit, a service provider platform (SSP) and a demand party platform (DSP), wherein the acquisition unit is used for acquiring an advertisement log which stores advertisements to be delivered acquired by the service provider platform (SSP) from the demand party platform (DSP);
and the storage unit is used for analyzing the advertisement information in the advertisement log according to preset dimensions and respectively storing the analyzed advertisement log into corresponding storage positions.
B11, according to the apparatus of B10, the log types include a down log and an up log, and the storage unit includes:
the first storage module is used for storing the advertisement information in the reported log into a distributed file system with high fault tolerance when the analyzed advertisement log is the reported log; and/or the presence of a gas in the gas,
and the second storage module is used for carrying out field screening on the advertisement information in the issued log according to a preset importance standard when the analyzed advertisement log is the issued log, sampling the screened advertisement information and storing the sampled advertisement information into a distributed publish-subscribe message system with high throughput.
B12, the apparatus of B11, the memory cell further comprising:
the first extraction module is used for extracting the advertisement information corresponding to the preset dimensionality in the report log, generating an index directory and storing the advertisement information extracted from the report log and the index directory into a first database;
and the second extraction module is used for extracting the advertisement information corresponding to the preset dimensionality in the issued log, removing the duplicate of the advertisement information and storing the removed duplicate advertisement information extracted from the issued log into a second database.
B13, the apparatus of B8, the apparatus further comprising:
and the selecting unit is used for selecting an advertisement putting strategy according to the advertisement information determined as the safe advertisement and putting according to the advertisement putting strategy.
B14, the device according to B8,
the third determining module is specifically configured to display a specific number of advertisement information to a user, receive an audit identifier of the user for the specific number of advertisement information, establish an audit model according to the advertisement information with the audit identifier, use the advertisement information in the advertisement log as input data of the audit model, and obtain a safe advertisement by operating the audit model.
C15, a storage medium having stored therein at least one executable instruction, the executable instruction causing a processor to execute the operation corresponding to the method for reviewing an advertisement according to any one of a1-a 7.
D16, a terminal comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction which causes the processor to execute the operation corresponding to the advertisement auditing method of any one of A1-A7.
Claims (12)
1. An advertisement auditing method, comprising:
when receiving audit information, extracting advertisement information corresponding to the audit information and displaying the advertisement information, wherein the audit information is dimension information used for reflecting the advertisement information, and the advertisement information is information for reflecting advertisement content;
receiving an audit strategy instruction, and screening the advertisement information according to an audit strategy carried in the audit strategy instruction;
the method comprises the following steps that the audit strategy comprises a manual audit strategy, a machine audit strategy and a manual and machine combined audit strategy, the audit strategy instruction is received, and the advertisement information is screened according to the audit strategy carried in the audit strategy instruction, wherein the audit strategy comprises the following steps:
if a manual review strategy instruction is received, screening the advertisement information by receiving a review identifier input by a user, and determining the screened advertisement information as a safe advertisement; and the combination of (a) and (b),
if a machine audit strategy instruction is received, the advertisement information is used as input data of a preset audit model, and the preset audit model is operated to determine that the advertisement is a safe advertisement; and the combination of (a) and (b),
if an audit strategy command combining manpower and machines is received, an audit model is determined according to an audit mark input by a user, and the safe advertisement is determined by operating the audit model;
if an audit strategy command of combining manpower and machines is received, an audit model is determined according to an audit identifier input by a received user, and the safety advertisement is determined by operating the audit model comprises the following steps:
displaying advertisement information of a specific number to a user, receiving an audit mark of the user for the advertisement information of the specific number, establishing an audit model according to the advertisement information with the audit mark, taking the advertisement information in an advertisement log as input data of the audit model, and operating the audit model to obtain a safe advertisement.
2. The method of claim 1, wherein when receiving the audit information, before extracting and displaying the advertisement information corresponding to the audit information, the method further comprises:
acquiring an advertisement log, wherein advertisements to be released acquired by a supplier platform SSP from a demand side platform DSP are stored in the advertisement log;
and analyzing the advertisement information in the advertisement log according to a preset dimension, and respectively storing the analyzed advertisement log into corresponding storage positions.
3. The method of claim 2, wherein the parsing the advertisement information in the advertisement log according to the preset dimension and storing the parsed advertisement log in corresponding storage locations respectively comprises:
when the analyzed advertisement log is a report log, storing the advertisement information in the report log into a distributed file system with high fault tolerance; and/or the presence of a gas in the gas,
and when the analyzed advertisement log is the issuing log, field screening is carried out on the advertisement information in the issuing log according to a preset importance standard, the screened advertisement information is sampled, and the sampled advertisement information is stored in a distributed publishing and subscribing message system with high throughput.
4. The method of claim 3, wherein after storing the advertisement information in the report log into the distributed file system with high fault tolerance when the parsed advertisement log is the report log, the method further comprises:
extracting advertisement information corresponding to a preset dimension in the report log, generating an index directory, and storing the advertisement information extracted from the report log and the index directory in a first database;
when the analyzed advertisement log is an issued log, field screening is carried out on advertisement information in the issued log according to a preset importance standard, the screened advertisement information is sampled, and the sampled advertisement information is stored in a distributed publish-subscribe message system with high throughput, and then the method further comprises the following steps:
and extracting the advertisement information corresponding to the preset dimensionality in the issued log, removing the duplicate of the advertisement information, and storing the removed duplicate advertisement information extracted from the issued log into a second database.
5. The method of claim 1, further comprising:
and selecting an advertisement putting strategy according to the advertisement information determined as the safe advertisement, and putting according to the advertisement putting strategy.
6. An advertisement auditing apparatus, comprising:
the system comprises an extracting unit, a displaying unit and a processing unit, wherein the extracting unit is used for extracting advertisement information corresponding to audit information and displaying the advertisement information when the audit information is received, the audit information is dimension information used for reflecting the advertisement information, and the advertisement information is information for embodying advertisement content;
the screening unit is used for receiving the auditing strategy instruction and screening the advertisement information according to the auditing strategy carried in the auditing strategy instruction;
wherein, the audit strategy comprises a manual audit strategy, a machine audit strategy and a manual and machine combined audit strategy, and the screening unit comprises:
the first determination module is used for screening the advertisement information by receiving an audit mark input by a user and determining the screened advertisement information as a safe advertisement if a manual audit strategy instruction is received; and the combination of (a) and (b),
the second determination module is used for taking the advertisement information as input data of a preset auditing model if a machine auditing strategy instruction is received, and determining the advertisement information as a safe advertisement by operating the preset auditing model; and the combination of (a) and (b),
the third determination module is used for determining an audit model according to an audit mark input by a user if an audit strategy command of combining manpower and machines is received, and determining the safe advertisement by operating the audit model;
the third determining module is specifically configured to display a specific number of advertisement information to a user, receive an audit identifier of the user for the specific number of advertisement information, establish an audit model according to the advertisement information with the audit identifier, use the advertisement information in an advertisement log as input data of the audit model, and obtain a safe advertisement by operating the audit model.
7. The apparatus of claim 6, further comprising:
the system comprises an acquisition unit, a service provider platform (SSP) and a demand party platform (DSP), wherein the acquisition unit is used for acquiring an advertisement log which stores advertisements to be delivered acquired by the service provider platform (SSP) from the demand party platform (DSP);
and the storage unit is used for analyzing the advertisement information in the advertisement log according to preset dimensions and respectively storing the analyzed advertisement log into corresponding storage positions.
8. The apparatus of claim 7, wherein the log types include a down log and an up log, and the storage unit comprises:
the first storage module is used for storing the advertisement information in the reported log into a distributed file system with high fault tolerance when the analyzed advertisement log is the reported log; and/or the presence of a gas in the gas,
and the second storage module is used for carrying out field screening on the advertisement information in the issued log according to a preset importance standard when the analyzed advertisement log is the issued log, sampling the screened advertisement information and storing the sampled advertisement information into a distributed publish-subscribe message system with high throughput.
9. The apparatus of claim 8, wherein the storage unit further comprises:
the first extraction module is used for extracting the advertisement information corresponding to the preset dimensionality in the report log, generating an index directory and storing the advertisement information extracted from the report log and the index directory into a first database;
and the second extraction module is used for extracting the advertisement information corresponding to the preset dimensionality in the issued log, removing the duplicate of the advertisement information and storing the removed duplicate advertisement information extracted from the issued log into a second database.
10. The apparatus of claim 6, further comprising:
and the selecting unit is used for selecting an advertisement putting strategy according to the advertisement information determined as the safe advertisement and putting according to the advertisement putting strategy.
11. A storage medium having stored therein at least one executable instruction for causing a processor to perform operations corresponding to a method of reviewing an advertisement according to any one of claims 1-5.
12. A terminal, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the advertisement auditing method of any one of claims 1-5.
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| CN110580308B (en) * | 2018-05-22 | 2022-06-07 | 北京京东振世信息技术有限公司 | Information auditing method and device, electronic equipment and storage medium |
| CN109376295B (en) * | 2018-08-24 | 2021-08-13 | 北京达佳互联信息技术有限公司 | Hot word collection pushing method and device and network server |
| CN109685353A (en) * | 2018-12-18 | 2019-04-26 | 口碑(上海)信息技术有限公司 | Data audit task processing method and device |
| CN110942355B (en) * | 2019-12-13 | 2023-05-23 | 北京搜狐新媒体信息技术有限公司 | Advertisement duplication removing method and device |
| CN112765518A (en) * | 2021-01-19 | 2021-05-07 | 广州趣丸网络科技有限公司 | Content auditing method, device and equipment |
| CN112988811B (en) * | 2021-03-09 | 2023-06-06 | 重庆可兰达科技有限公司 | Method, system, terminal and medium for detecting APP advertisement content compliance |
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