CN107515885A - The method and apparatus of information push - Google Patents

The method and apparatus of information push Download PDF

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Publication number
CN107515885A
CN107515885A CN201610439986.1A CN201610439986A CN107515885A CN 107515885 A CN107515885 A CN 107515885A CN 201610439986 A CN201610439986 A CN 201610439986A CN 107515885 A CN107515885 A CN 107515885A
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push
information
pushed
sequence
policy sequence
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CN107515885B (en
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戴俊
杨延超
张磊
陈蕾
郑月明
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

This application discloses a kind of method and apparatus of information push.One embodiment of methods described includes：Obtain information to be pushed and corresponding push policy sequence；According to the information to be pushed and/or the push policy sequence, at least one receiving unit of the information to be pushed is determined；Each push strategy in the push policy sequence is performed successively, and the information to be pushed is pushed at least one receiving unit；Whether the following at least one condition of detection meets：The information to be pushed is received by least one receiving unit, the push strategy in the push policy sequence is all finished；If so, then stop pushing the information to be pushed.The embodiment can improve the versatility of information push.

Description

The method and apparatus of information push
Technical field
The application is related to field of computer technology, and in particular to information advancing technique field, more particularly to information push Method and apparatus.
Background technology
Information pushes, can typically represent people or electronic equipment actively to be pushed object (such as potential commodity purchaser, Terminal user etc.) provide information process, here, the information provided is properly termed as pushed information.Existing information push In method, row information is often entered by one kind push strategy for a kind of application scenarios and pushed.For example, pushed away in sequence information of calling a taxi In sending, transmission is unified by the order client to presumptive area and called a taxi sequence information, so that driver master worker passes through order client End carries out competition for orders；For another example in marketing system, to the order of some potential customers, according to individual into single rate height to Salesman pushes sequence information of the potential customers etc..The method push strategy of this information push is single, it is impossible to according to not Same application scenarios adjustment push strategy, causes the versatility of information-pushing method not high.
The content of the invention
The purpose of the application is to propose a kind of improved information-pushing method and device, to solve background above technology department Divide the technical problem mentioned.
On the one hand, this application provides a kind of information-pushing method, methods described to include：Obtain information to be pushed and correspondingly Push policy sequence；According to the information to be pushed and/or the push policy sequence, the information to be pushed is determined extremely A few receiving unit；Each push strategy in the push policy sequence is performed successively, it is single at least one reception Member pushes the information to be pushed；Whether the following at least one condition of detection meets：The information to be pushed is by least one institute The push strategy stated in receiving unit reception, the push policy sequence is all finished；If so, then stop treating described in push Pushed information.
In certain embodiments, the acquisition information to be pushed and corresponding push policy sequence, including：Obtain default Push policy sequence；Or the push strategy matched with the information to be pushed is obtained from default push policy sequence database Sequence.
In certain embodiments, the acquisition information to be pushed and corresponding push policy sequence, including：It is defeated to receive user The push target item entered；According to the information to be pushed and the push target item, the push policy sequence is determined.
In certain embodiments, it is described according to the information to be pushed and the push target item, determine the push plan Slightly sequence, including：According to the information to be pushed and the push target item, obtained from default push policy sequence database The push policy sequence matched with the information to be pushed and the push target item.
In certain embodiments, it is described according to the information to be pushed and the push target item, determine the push plan Slightly sequence, including：According to the information to be pushed, a plurality of historical information push record is obtained, wherein, the historical information push Record includes：The history that the information pushed, the information pushed use pushes policy sequence, the history of the push target item Progress information；By the historic development information of the push target item, the push mesh under each history push policy sequence is calculated Mark the history target Achievement Level of item；The maximum history of the history target Achievement Level is pushed into policy sequence as the push plan Slightly sequence.
In certain embodiments, it is described according to the information to be pushed and the push target item, determine the push plan Slightly sequence, including：According to the information to be pushed, a plurality of historical information push record is obtained, wherein, the historical information push Record includes：The history push policy sequence that the information pushed uses；Determine respectively pushing away in the history push policy sequence Send the weight coefficient of strategy；The weight coefficient of history push policy sequence is summed；The maximum history of gained summation is pushed away Policy sequence is sent as the push policy sequence.
In certain embodiments, the push strategy in the push policy sequence includes at least one of following：Concurrently push Strategy, sequence push strategy, packet push strategy.
In certain embodiments, the push strategy arranged in sequence in the push policy sequence and order execution.
In certain embodiments, it is described according to the information to be pushed and/or the push policy sequence, it is determined that waiting to push At least one receiving unit of information, including：Identify the classification of the information to be pushed；According to the information to be pushed pre-set The corresponding relation of classification and receiving unit classification, determine at least one receiving unit of the information to be pushed.
In certain embodiments, it is described according to the information to be pushed and/or the push policy sequence, it is determined that waiting to push At least one receiving unit of information, including：According to the push policy sequence, at least one of the information to be pushed is determined Receiving unit.
In certain embodiments, detect whether to meet that the information to be pushed is received by least one receiving unit, Including：When any receiving unit at least one receiving unit performs the operation for determining to receive the information to be pushed When, judge whether preparatory condition meets, wherein, the preparatory condition includes at least one of following：Current time is in preset time After point, the information to be pushed do not received by other receiving units, current time in preset time range, described wait to push Information is not performed the operation for determining to receive the information to be pushed by other receiving units；If satisfied, then determine described any connect Receive unit and receive the information to be pushed.
In certain embodiments, when the stopping pushes the information to be pushed, methods described also includes：It is if described Information to be pushed is received by least one receiving unit, then to described in the receiving unit distribution of the reception information to be pushed Information to be pushed.
In certain embodiments, when the stopping pushes the information to be pushed, methods described also includes：It is if described Push strategy in push policy sequence is all finished, then according to default allocation rule at least one receiving unit Distribute the information to be pushed.
In certain embodiments, the push policy sequence includes default allocation rule, and the default allocation rule is made For last push strategy in the push policy sequence.
Second aspect, this application provides a kind of device of information push, described device includes：Acquisition module, configuration are used In acquisition information to be pushed and corresponding push policy sequence；Determining module, be configured to according to the information to be pushed and/or The push policy sequence, determine at least one receiving unit of the information to be pushed；Pushing module, it is configured to hold successively Each push strategy in the row push policy sequence, the information to be pushed is pushed at least one receiving unit； Detection module, is configured to whether the following at least one condition of detection meets：The information to be pushed described is connect by least one Receive unit receive, it is described push policy sequence in push strategy be all finished, wherein, if the detection module detection with Upper at least one condition meets that then the pushing module stops pushing the information to be pushed.
In certain embodiments, the acquisition module includes：First acquisition unit, it is configured to obtain default push plan Slightly sequence；Or second acquisition unit, it is configured to obtain from default push policy sequence database and treats push letter with described Cease the push policy sequence of matching.
In certain embodiments, the acquisition module includes：Target item receiving unit, it is configured to receive user's input Push target item；Policy sequence determining unit is pushed, is configured to root according to the information to be pushed and the push target item, Determine the push policy sequence.
In certain embodiments, the push policy sequence determining unit is further configured to：Wait to push according to described Information and the push target item, obtained and the information to be pushed and the push from default push policy sequence database The push policy sequence of target item matching.
In certain embodiments, the push policy sequence determining unit is further configured to：Wait to push according to described Information, a plurality of historical information push record is obtained, wherein, the historical information push record includes：The information that is pushed, pushed away The history that the information sent uses pushes policy sequence, the historic development information of the push target item；Pass through the push target The historic development information of item, calculate the history target Achievement Level of the push target item under each history push policy sequence；By institute State the maximum history push policy sequence of history target Achievement Level and be determined as the push policy sequence.
In certain embodiments, the push policy sequence determining unit is further configured to：Wait to push according to described Information, a plurality of historical information push record is obtained, wherein, the historical information push record includes：The information pushed uses History push policy sequence；Determine the weight coefficient of each push strategy in the history push policy sequence；Gone through to described The weight coefficient summation of history push policy sequence；Using the maximum history push policy sequence of gained summation as the push strategy Sequence.
In certain embodiments, the push strategy in the push policy sequence includes at least one of following：Concurrently push Strategy, sequence push strategy, packet push strategy.
In certain embodiments, the push strategy arranged in sequence in the push policy sequence and order execution.One In a little embodiments, the determining module includes：Recognition unit, it is configured to identify the classification of the information to be pushed；It is it is determined that single Member, the corresponding relation according to the information to be pushed classification pre-set and receiving unit classification is configured to, it is determined that described wait to push away Deliver letters at least one receiving unit of breath.
In certain embodiments, the determining module includes：Object determining unit is pushed, is configured to according to the push Policy sequence, determine at least one receiving unit of the information to be pushed.
In certain embodiments, the detection unit is further configured to：When at least one receiving unit When any receiving unit performs the operation for determining the reception information to be pushed, judge whether preparatory condition meets, wherein, it is described Preparatory condition includes at least one of following：Current time after preset time point, the information to be pushed do not receive by other Unit receive, current time in preset time range, the information to be pushed not by other receiving units perform determine receive The operation of the information to be pushed；If satisfied, then determine that any receiving unit receives the information to be pushed.
In certain embodiments, described device also includes：First distribute module, for stopping pushing in the pushing module During the information to be pushed, if the information to be pushed is received by least one receiving unit, treated to described in reception The receiving unit of pushed information distributes the information to be pushed.
In certain embodiments, described device also includes：Second distribute module, for stopping pushing in the pushing module During the information to be pushed, if the push strategy in the push policy sequence is all finished, according to default distribution Rule distributes the information to be pushed at least one receiving unit.
In certain embodiments, the push policy sequence includes default allocation rule, and the default allocation rule is made For last push strategy in the push policy sequence.
The method and apparatus for the information push that the application provides, by obtaining information to be pushed and the corresponding tactful sequence of push Row, then according to information to be pushed and/or policy sequence is pushed, determines at least one receiving unit of information to be pushed, then Each push strategy in above-mentioned push policy sequence is performed successively, pushes information to be pushed at least one receiving unit, together When detect whether following at least one condition meets：Information to be pushed is received by least one receiving unit, above-mentioned push strategy Push strategy in sequence is all finished, and when above-mentioned at least one condition is satisfied, then stops push information to be pushed. Due to by different push strategy combinations into different push policy sequences enter row information push, this information-pushing method and Device is advantageous to adapt to various application scenarios, can be with the versatility of enhancement information method for pushing.
Brief description of the drawings
By reading the detailed description to non-limiting example made with reference to the following drawings, other spies of the application Sign, objects and advantages will become more apparent upon：
Fig. 1 shows the exemplary system architecture that can apply the embodiment of the present application；
Fig. 2 is the flow chart of one embodiment of the method pushed according to the information of the application；
Fig. 2-1 is the schematic diagram of the sequence push strategy of one embodiment of the method pushed according to the information of the application；
Fig. 2-2 is the schematic diagram for concurrently pushing strategy of one embodiment of the method pushed according to the information of the application；
Fig. 2-3 is the schematic diagram of the packet push strategy of one embodiment of the method pushed according to the information of the application；
Fig. 3 is an application scenarios schematic diagram of one embodiment of the method pushed according to the information of the application；
Fig. 4 is the flow chart of another embodiment of the method pushed according to the information of the application；
Fig. 5 is the structural representation of one embodiment of the device pushed according to the information of the application；
Fig. 6 is adapted for the structural representation of the computer system of the server for realizing the embodiment of the present application.
Embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to Be easy to describe, illustrate only in accompanying drawing to about the related part of invention.
It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase Mutually combination.Describe the application in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows the exemplary system architecture 100 that can apply the embodiment of the present application.
As shown in figure 1, system architecture 100 can be including terminal device 101,102, network 103 and server 104.Network 103 between terminal device 101,102 and server 104 provide communication link medium.Network 103 can include various Connection type, such as wired, wireless communication link or fiber optic cables etc..
Terminal device 101,102 can be interacted by network 103 with server 104, to receive or send message etc..Terminal Various telecommunication customer end applications can be installed, such as the application of information push class, shopping class are applied, browsed in equipment 101,102 Device application, the application of positioning class, map class application, financing class application, searching class application, social platform application, mailbox client, i.e. When means of communication etc..
Terminal device 101,102 can be the various electronic equipments for supporting information push class application etc. to be mounted thereon, and wrap Include but be not limited to smart mobile phone, intelligent watch, tablet personal computer, personal digital assistant, E-book reader, MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image expert's compression standard audio aspect 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert's compression standard audio aspect 4) player, pocket computer on knee and desktop computer etc..
Server 104 can be to provide the server of various services.Such as server 104 can be to terminal device 101, Background server that the offers such as 102 information push class application are supported etc..Server 104 can be deposited to the data received The processing such as storage, generation, and result is fed back into terminal device 101,102.
It should be noted that the method for the information push that the embodiment of the present application is provided typically is performed by server 104, but It can also be performed under certain situation by terminal device 101,102, the application is not limited this.When information provided herein When the method for push is performed by terminal device 101,102, network 103 and server 104 can also not needed to provide support.Accordingly Ground, the device for the information push that the embodiment of the present application is provided generally can be positioned in server 104, but under certain situation It can be arranged in terminal device 101,102.
It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realizing need Will, can have any number of terminal device, network and server.
Fig. 2 is refer to, it illustrates the flow 200 of one embodiment of the method for information push.The present embodiment mainly with This method, which is applied to have in the electronic equipment of certain operational capability, to be come for example, the electronic equipment for example can be Fig. 1 shows Server 104 etc..The method of information push, comprises the following steps：
Step 201, information to be pushed and corresponding push policy sequence are obtained.
In the present embodiment, wired connection mode or wireless can be passed through using the server of the method for information push Connected mode obtains information to be pushed from above-mentioned terminal device.Above-mentioned radio connection include but is not limited to 3G/4G connections, WiFi connections, bluetooth connection, WiMAX connections, Zigbee connections, UWB (ultra wideband) connections and other now The radio connection known or developed in the future.
Here, information to be pushed can treat all kinds of letters to the information push class application push run on the terminal device Breath, such as sequence information, mission bit stream, solicited message, its relevant information that can be inputted according to user generate.For example, letter Breath push class application is that information to be pushed can be the order of calling a taxi of the order client push to driver master worker when calling a taxi application Information etc., wherein the geographical location information that sequence information of calling a taxi can be according to user's input of calling a taxi, the generation such as temporal information.Clothes Information to be pushed can be pushed to the terminal device of operation information push class application by business device, for using the use of the terminal device Family chooses whether to receive the information to be pushed.Called a taxi sequence information as driver master worker is received by order client, then representing should Driver master worker is ready to receive the order of calling a taxi of the user that calls a taxi, and the user that can be called a taxi for this provides the service of calling a taxi.
At least one push strategy can be included by pushing policy sequence.Wherein, push strategy can be server to reception Unit pushes the rule or mode of information to be pushed.
In some optional implementations of the present embodiment, the push strategy in above-mentioned push policy sequence can include At least one of below：Sequence push strategy, concurrently push strategy, packet push strategy.
Wherein, sequence push strategy can be ranked up receiving unit according to some feature, order of calling a taxi as described above From the close-by examples to those far off it is ranked up according to the call a taxi distance of the departure place of user of receiving unit distance in the push of information；It is above-mentioned potential It is ranked up from high to low according to the sale success rate of the salesman representated by competition for orders client in the sequence information push of client Etc., then according to above-mentioned ranking results at a certain time interval (such as 15 seconds) pushed successively to receiving unit treat push letter Breath.The schematic diagram shown in Fig. 2-1 is can refer to, receiving unit is ranked up first in Fig. 2-1, and at 0 second to arrangement the 1st Receiving unit pushes information to be pushed；At the 15th second the information to be pushed was pushed to the receiving unit of arrangement the 2nd；At the 30th second When to arrangement the 3rd receiving unit push in the information to be pushed ... Fig. 2-1, also to there is provided push when a length of 30 seconds, i.e., Each receiving unit can be 30 seconds to the time window of the operation of above-mentioned information to be pushed.
Concurrently push strategy can be while send information to be pushed to all receiving units.It can refer to shown in Fig. 2-2 Schematic diagram, first all receiving units can be ranked up, all receiving units can not also be ranked up, at 0 second When to all receiving units simultaneously push information to be pushed.In Fig. 2-2, equally push duration is set, its numerical value is 60 seconds, that is to say, that each receiving unit can be 60 seconds to the time window of the operation of above-mentioned information to be pushed.
Packet push strategy can be carried out after receiving unit is ranked up according to some feature according still further to ranking results Packet, if group capacity is 2, then two receiving units for arranging the 1st and the 2nd are the 1st group, two of the 3rd and the 4th receptions of arrangement Unit is the 2nd group, by that analogy；Etc..The specific schematic diagram that can refer to shown in Fig. 2-3, in Fig. 2-3, all are connect first Receive unit to be ranked up, information to be pushed was pushed to the 1st group of receiving unit included at 0 second；Included at 15 seconds to the 2nd group Receiving unit push information to be pushed ... it is same, each receiving unit can be to the time of the operation of above-mentioned information to be pushed Window is 60 seconds.
In some implementations, server can also be included to each receiving unit or every group of receiving unit by pushing strategy The parameters such as the push duration of set push information to be pushed.For example, if push strategy includes during push a length of 5 seconds, Server when 12 1 divide 0 second to some receiving unit push information to be pushed, 1 divides 5 seconds and terminates to the receiving unit when 12 Information to be pushed is pushed, after terminating push, the receiving unit can not receive the information to be pushed.
In the present embodiment, push policy sequence can have certain corresponding relation with information to be pushed.It is appreciated that It is that this corresponding relation can be that user-defined or server generates according to algorithm.This corresponding relation exists It is pre-stored in after generation in server or the storage device being connected with server.
In some optional implementations of the present embodiment, the push policy sequence to be prestored in server can be one group Can also be multigroup.Matching relationship be present between multigroup push policy sequence and information to be pushed.For example, above-mentioned sequence information of calling a taxi Matched with the push policy sequence including distance push strategy；The sequence information of above-mentioned potential customers including sale success rate with pushing away Send the push policy sequence matching of strategy.It is understood that multigroup push policy sequence can also be stored in and server phase In default push policy sequence database even.Therefore, above-mentioned steps 201 can include：Obtain default push policy sequence； Or the push policy sequence matched with information to be pushed is obtained from default push policy sequence database.
Step 202, according to information to be pushed and/or push policy sequence, at least one reception of information to be pushed is determined Unit.
In the present embodiment, server can determine at least one connect according to information to be pushed and/or push policy sequence Receive unit, the push object as the information to be pushed.Here, receiving unit can be provided with executable receive to treat push letter The terminal device of the information push class application of the operation of breath.Such as receiving unit can be above-mentioned order client etc..Wherein, make For receiving unit terminal device can by itself device number, be connected with server when the user name that uses etc. carry out area Point.
In the present embodiment, the application scenarios for the method that server can push according to information predefine information to be pushed Push with receiving unit is regular, so that server determines extremely after information to be pushed is obtained according to predetermined push rule Push object of few receiving unit as acquired information to be pushed.For example, in the sequence information push that call a taxi, Above-mentioned push rule can be：The receiving unit push of the pre-determined distance scope of the departure place included into sequence information of calling a taxi Call a taxi sequence information, then the receiving unit of the pre-determined distance scope of the departure place included in sequence information of calling a taxi is confirmed as treating The receiving unit of pushed information.The application scenarios for the method that server can also push according to information predefine the tactful sequence of push The push rule with receiving unit is arranged, basis is pre- after information to be pushed and corresponding push policy sequence is obtained so as to server The push rule first determined determines push object of at least one receiving unit as acquired information to be pushed.On for example, In the sequence information push for stating potential customers, it is the high salesman of sale success rate to push the push strategy in policy sequence, then Above-mentioned push rule can be：Into all salesmen, 5 salesman pushes the order of potential customers before sale success rate ranking Information.It is understood that the present embodiment can also determine at least one jointly according to information to be pushed and push policy sequence Push object of the individual receiving unit as acquired information to be pushed.
In some optional implementations of the present embodiment, server by information to be pushed and can also receive single in advance Member is respectively according to similar regular partition classification, and the corresponding relation established between classification.When server obtains information to be pushed When, it can first identify the classification of information to be pushed, and by least one of the classification corresponding with the classification of information to be pushed Receiving unit is defined as the receiving unit of information to be pushed.For example, when the information-pushing method of the present embodiment is applied to pin When selling sequence information push, being available for for terminal device can be run on using the sequence information of potential customers as information to be pushed Salesman rob the competition for orders client of single operation as receiving unit, and the sequence information of potential customers for example can be according to potential Geographic area where client is classified, and is such as divided into regional, United States region, while runs above-mentioned competition for orders client Terminal device can be classified according to the geographical position coordinates (such as being obtained by GPS location) where it, and be established above-mentioned Geographic area and the corresponding relation of the geographical position coordinates of above-mentioned terminal device, as regional corresponds to east longitude ×× degree-east longitude ×× degree, north latitude ×× degree-north latitude ×× degree, when the geographic area where potential customers is regional, by geographical position Coordinate is defined as information to be pushed in east longitude ×× degree-east longitude ×× degree, the competition for orders client of north latitude ×× degree-north latitude ×× degree Receiving unit.
Step 203, each push strategy in above-mentioned push policy sequence is performed successively, at least one above-mentioned reception list Member push information to be pushed.
In the present embodiment, server can perform each push strategy in the push policy sequence successively, with to extremely A few above-mentioned receiving unit push information to be pushed.
In some optional implementations of the present embodiment, when the push strategy in above-mentioned push policy sequence have it is multiple When, push policy sequence can also include putting in order for each push strategy.Above-mentioned push policy sequence (including each push Strategy and its put in order) can also can be automatically obtained taking human as determination with reference to machine learning method by server, the application couple This is not limited.When server performs the push strategy of above-mentioned push policy sequence, and order execution.
In some optional implementations of the present embodiment, above-mentioned push policy sequence has push life cycle, and The push policing parameter of push strategy includes at least one of following：Push duration, interval duration, amount of packets.
Push life cycle can be understood as the most long push time of an information to be pushed.For example, push strategy Sequence includes 3 push strategies, respectively pushes tactful A, pushes tactful B and pushes tactful C.It is each push strategy to Before terminal device push information to be pushed, a cycle can be set.For example, when above-mentioned sequence information of calling a taxi pushes, set The cycle of each push strategy is 20 minutes, then the push life cycle for pushing policy sequence is the week of 3 push strategies Phase sum, it is 60 minutes.
Each push strategy includes at least one push policing parameter, and above-mentioned push policing parameter for example can be push Duration, interval duration, amount of packets.Wherein, push when duration can be to each client push a length of 10 seconds；Being spaced duration can Think start to the 1st client push time and start between the time of the 2nd client push at a distance of 5 seconds；Packet Amount can be every time to 2 client push information.
Step 204, detect whether following at least one condition meets：Information to be pushed is by least one above-mentioned receiving unit Receive, the push strategy in above-mentioned push policy sequence is all finished.
In the present embodiment, each push strategy of the server in above-mentioned push policy sequence is performed successively carries out waiting to push away During breath of delivering letters push, it can detect whether following at least one condition meets simultaneously：Information to be pushed is by least one The push strategy stated in receiving unit reception, push policy sequence is all finished.
It is understood that if information to be pushed is received by least one above-mentioned receiving unit, show to treat push letter Breath has been pushed at least one above-mentioned receiving unit；If the push strategy in push policy sequence is all finished, Information to be pushed may be received by least one above-mentioned receiving unit, it is also possible to not received by any of above receiving unit.
In some optional implementations of the present embodiment, server pushes according to a certain push strategy to receiving unit During information to be pushed, if some receiving unit performs the operation for determining to receive information to be pushed and (such as sent to server Receive the request of the information to be pushed), server may determine that whether the preparatory condition according to determined by push strategy meets.Such as Fruit meets, it is determined that the receiving unit can receive information to be pushed, and server can distribute to information to be pushed the reception Unit, otherwise, server can not distribute to information to be pushed the receiving unit.
Wherein, above-mentioned preparatory condition can include but is not limited at least one of following：Current time preset time point it Afterwards, information to be pushed do not received by other receiving units, current time in preset time range, information to be pushed is by other Receiving unit performs operation for determining to receive information to be pushed etc..
Specifically, in preparatory condition " current time is after preset time point ", preset time point can be server to Receiving unit pushes the time point of information to be pushed, and the condition may insure that receiving unit has the money for receiving information to be pushed Lattice.
Preparatory condition " information to be pushed is not received by other receiving units " may insure that information to be pushed is not allocated to Other receiving units.
Preparatory condition " current time is in preset time range ", preset time range can be pushing away for above-mentioned push strategy Send the push duration scope from server pushes information to be pushed to receiving unit in duration example, such as 1 divide 0 second extremely when 12 1 divides 5 seconds when 12, the condition may insure receiving unit perform determine receive information to be pushed operation at the time of server to In the time range of receiving unit push information to be pushed.
Preparatory condition " information to be pushed is not performed the operation for determining to receive information to be pushed by other receiving units " can be with Ensure that receiving unit performs the operation for determining to receive information to be pushed in other receiving units and server does not receive to other Repeat to perform the operation for determining to receive to information to be pushed in the time interval of unit distribution information to be pushed.For example, server It can identify whether information to be pushed performs the operation for determining to receive by any receiving unit by a locking parameter, should Locking parameter can have initial value (such as 0), when information to be pushed performs the operation for determining to receive by any receiving unit, The value for changing the locking parameter is preset value (such as 1), and whether server can be initial value by judging the value of the locking parameter So that it is determined that whether information to be pushed is performed the operation for determining to receive by any receiving unit.
Step 205, if so, then stopping push information to be pushed.
In the present embodiment, if at least one in above-mentioned condition is satisfied, server can stop to receiving unit Push information to be pushed.
Here, if " information to be pushed is received by least one above-mentioned receiving unit " is satisfied in above-mentioned condition, service Device can distribute to information to be pushed the receiving unit for receiving information to be pushed, and stop performing pushing away in push policy sequence Strategy is sent, no longer pushes the information to be pushed to other receiving units.
If " the push strategy in push policy sequence is all finished " is satisfied in above-mentioned condition, server stops Only the information to be pushed is pushed to receiving unit.
In some optional implementations of the present embodiment, information to be pushed is necessarily needed by least one above-mentioned reception Unit receives.The sequence information for example, the financing account that information to be pushed is client is opened an account.Now, server judges to treat push letter Whether breath is received by least one above-mentioned receiving unit, if not provided, server can also be according to the allocation rule pre-set Above-mentioned information to be pushed is distributed at least one above-mentioned receiving unit.Wherein, whether the information to be pushed needs at least one Above-mentioned receiving unit receives, can be server according to the input operation of user is predetermined or server according to What information to be pushed obtained with default information aggregate according to keyword match.
Here, allocation rule can be the distribution method that server distributes to information to be pushed receiving unit, such as will Sequence information of calling a taxi is distributed to distance and called a taxi the nearest order client in departure place of user；By the sequence information of potential customers Distribute to sale success rate highest competition for orders client etc..It is allocated when server performs the allocation rule pre-set Receiving unit can automatically determine reception information to be pushed.
In some optional implementations of the present embodiment, allocation rule can prestore in the server.When pre- If push policy sequence in push strategy be all finished and server judge information to be pushed need it is at least one When receiving unit receives, the allocation rule pre-set is performed.
In other optional implementations of the present embodiment, allocation rule is also used as pushing in policy sequence Last push strategy, after each push strategy in performing push policy sequence successively, if going to distribution rule Information to be pushed is not received by least one receiving unit before then, then performs distribution in last push strategy automatically Rule.
It is appreciated that information to be pushed can be one or more, when information to be pushed is a plurality of, server can be right The method that every information to be pushed performs the information push of the present embodiment respectively.Wherein, the information push of a plurality of information to be pushed Method can perform parallel.
Fig. 3 is refer to, Fig. 3 gives an application scenarios 300 of the present embodiment.The application scenarios 300 go for The sequence information of potential customers is pushed to the generating process of salesman.In the application scenarios, as shown in figure 3, terminal device 3001st, information push class application can have been run on 3002,3003, background server 3004 can be that the information pushes class application There is provided and support.Wherein, the information run on terminal device 3001 pushes the letter that class is applied and run on terminal device 3002,3003 Breath push class application can be the same or different.Such as when identical, background server 3004 can identify (terminal by user User name when device number or terminal device of equipment are connected with background server etc.) what is run in distinguishing terminal equipment is to send The information push client of request or the information push client of salesman's competition for orders.
As shown in figure 3, in the application scenarios 300, inputted by terminal device 3001 latent by step 301, user first In the sequence information of client, background server 3004 can remotely obtain sequence information conduct from terminal device 3001 and wait to push away Deliver letters breath.Then, in step 302, background server 3004 can determine receiving unit according to the sequence information, for example, should Sequence information inclusion region information Beijing, background server 3004 can push away the information that salesman's competition for orders is run in Beijing Area Client is sent as receiving unit.Then, by step 303, background server 3004 performs the preferential push strategy of integration to institute The receiving unit of determination pushes the sequence information, wherein, the integration that above-mentioned integration is preferentially pushed in strategy for example can be according to pin The amount of selling is higher to integrate higher etc rule determination, and background server 3004 can be preferentially to the higher salesman's competition for orders of integration The information push client push sequence information.In the unmanned competition for orders of push strategy Jing Guo step 303, background server 3004 Parallel push strategy can be performed by step 304, the parallel push strategy can be while to the receiving unit of all determinations Push the sequence information.When background server 3004 performs and pushes tactful parallel, salesman a on terminal device 3002 by transporting The information push client of capable competition for orders initiates competition for orders request (it is determined that receiving the sequence information).Background server 3004 can lead to Whether the information push client for crossing in step 305 detection terminal equipment 3002 competition for orders run meets preparatory condition, such as in advance If condition includes：The information push client for the competition for orders for not having to run in other-end equipment have issued competition for orders request (such as can To be determined by the way that sequence information is not locked) etc..If meeting preparatory condition, within step 306, background server 3004 can To lock the sequence information, wherein, lock the methods of sequence information can be by changing default parameter value and realize.Now, If salesman b have issued competition for orders by terminal device 3003 and ask, background server 3004 can perform similarly to step 305 Step 307, whether the information push client of the competition for orders run in detection terminal equipment 3003 meet preparatory condition.Now, Because the sequence information is locked, background server 3004 can determine the information push of the competition for orders run on terminal device 3003 Client does not meet preparatory condition.Then, background server 3004 can be robbed with firm sale person a by what is run in terminal 3002 Single information push client have received the sequence information, so as to which the sequence information is distributed to by being transported on terminal device 3002 The information push client of capable competition for orders carries out the salesman a of competition for orders, and stops continuing information push.
The information-pushing method of the present embodiment, by performing each push strategy in default push policy sequence successively Information to be pushed is pushed at least one receiving unit, until information to be pushed is pushed away, or push strategy is performed Finish, row information can be entered into different push policy sequences by different push strategy combinations and pushed, be advantageous to adapt to respectively Kind application scenarios, the versatility of enhancement information method for pushing.
With further reference to Fig. 4, the flow 400 of another embodiment of the method pushed it illustrates the information of the application. The flow 400 comprises the following steps：
Step 401, information to be pushed is obtained.
In the present embodiment, server can treat push letter from remotely being obtained at the terminal device being connected with server Breath.Here, information to be pushed can treat the various information that the information push class application run to terminal device pushes, such as order Information, mission bit stream, solicited message etc., its relevant information that can be inputted according to user generate.
Step 402, the push target item of user's input is received.
In the present embodiment, server can obtain the push target item of user's input from the terminal device that user uses. Wherein, push target item can be the requirement item that user pushes to information, such as push target item can be pushing efficiency, order Into single rate (the sale success rate of the order of such as potential customers), push target item can have requirement description information, and this is needed It can be that the effect that is reached of push target item is described to seek description information, if pushing efficiency highest, order are into single rate More than 90% etc..
Step 403, default push policy sequence is determined according to information to be pushed and above-mentioned push target item.
In the present embodiment, server further can determine that one pushes away according to information to be pushed and above-mentioned push target item Policy sequence is sent, the push policy sequence can enter row information push as server push policy sequence.For example, push target It is pushing efficiency, the requirement description information for pushing target item is pushing efficiency highest, then the push policy sequence for example can be with A push strategy is only included, the push strategy is pushes information to be pushed to all receiving units simultaneously, a length of 5 during push Second.
In some optional implementations of the present embodiment, server can determine to push tactful sequence by the following method Row：According to information to be pushed and push target item, obtain and information to be pushed and push away from default push policy sequence database The push policy sequence for sending target item to match.
Multiple push policy sequences, different push strategy sequences can be prestored in default push policy sequence database Row can adapt to different information to be pushed and push target item.For example, success rate highest push strategy is sold not Suitable for the push of sequence information, it is closest not also to be adapted to push target item.
In some optional implementations of the present embodiment, server can be by following sub-step according to information to be pushed A push policy sequence is determined with above-mentioned push target item：
Sub-step 4031, a plurality of historical information push record is obtained according to information to be pushed.
Sub-step 4032, the historic development information by pushing target item calculate and push mesh under each history push policy sequence Mark the history target Achievement Level of item.
Sub-step 4033, the maximum history push policy sequence of history target Achievement Level is defined as pushing policy sequence.
In practice, server can be obtained to push with a plurality of historical information of the information of information to be pushed identical category and remembered Record, for example, sequence information etc. of calling a taxi within 5 kilometers.Every historical information push record can include but is not limited to be pushed away The history that the information sent, the information pushed use pushes policy sequence, the historic development information for pushing target item etc..This In, the historic development information for pushing target item can be that retouching for the progress that receiving unit obtains afterwards is pushed to information State, such as sequence information of calling a taxi is pushed to the order client of driver master worker, by the way that how long driver master worker passes through order Client receives sequence information of calling a taxi, for another example after the sequence information of potential customers is pushed to the competition for orders client of salesman, which Individual competition for orders client determines to have received the sequence information, and whether the order finally completes (such as salesman and potential customers' success Sign order contract etc.) etc..
The history target Achievement Level of push target item can be the quantization to pushing the history attainment against targets of target item Represent.Server can calculate its history mesh according to the historic development information that target item is pushed in every historical information push record Mark degree of reaching.For example, it is assumed that push target item is Order success rate, in the case where one kind pushes policy sequence, 100 have been pushed altogether and has been dived In the sequence information of client, there are 90 sequence informations successfully to be signed with potential customers after being received by salesman by competition for orders client Order contract, then Order success rate can be 90/100=90%.Similarly, server can be to every kind of push policy sequence point Order success rate is not calculated.It is Order success rate when user selects push target item, and pushes the requirement description information of target item When being Order success rate highest, server can select Order success rate highest push policy sequence as the tactful sequence of push Row.
In some implementations, historical information push record can also include but is not limited at least one of following：Push letter Each push plan in the receiving unit of breath, the quantity of the receiving unit receive information of institute's pushed information, history push policy sequence Execution time parameter slightly (such as push duration, to interval duration of two neighboring receiving unit pushed information etc.), history Receiving unit quantity that each push strategy is once pushed in push policy sequence etc., this is no longer going to repeat them.
In some optional implementations of the present embodiment, server can also by following sub-step according to treat push letter Breath and above-mentioned push target item determine a push policy sequence：
Sub-step 4031, a plurality of historical information push record is obtained according to information to be pushed.
Sub-step 4032', determine the weight coefficient of each push strategy in history push policy sequence.
Sub-step 4033', the weight coefficient that policy sequence is pushed to history are summed.
Sub-step 4034', the history push policy sequence for summing maximum using gained is as push policy sequence.
Server can obtain a plurality of historical information push record by machine learning method according to information to be pushed.Its In, historical information push record includes：History push policy sequence that information, the institute's pushed information pushed uses etc..Go through The information pushed in history information push record can be the information similar with information to be pushed, such as all be order letter of calling a taxi Breath；Server can push policy sequence according to history and determine each push strategy in push policy sequence by machine learning method In the weight coefficient that puts in order, then according to weight coefficient to each push strategy sequence, and by the push plan under various sequences Slightly the weight coefficient of sequence is added, using gained and maximum push policy sequence as default push policy sequence.
Still by taking the push of above-mentioned sequence information of calling a taxi as an example, server obtain 10 history call a taxi sequence information push note Record, the history push policy sequence that the sequence information of calling a taxi of above-mentioned 10 push uses are not quite similar.By statistics, discovery has 8 The sequence information of calling a taxi of bar push has used closest push strategy, and the sequence information of calling a taxi of 5 push has used driver Master worker scores, and highest push is tactful, and the sequence informations of calling a taxi of 3 push have used cheapest push strategy, and others push away Send the service condition of strategy all smaller.It is understood that the weight size of above-mentioned three kinds of push strategy is ordered as：Distance is most Near push strategy ＞ driver master worker scores, and the cheapest tactful ＞ of push of the tactful ＞ of highest push are other to push strategy. Policy sequence is pushed when one includes closest push strategy, driver master worker scoring highest push strategy, price most Low push strategy, then the weight coefficient sum of this push policy sequence should be highest.Server can after a computation, can To determine push policy sequence of this push policy sequence as selection.
Step 404, at least one receiving unit of information to be pushed is determined according to above-mentioned push policy sequence.
In the present embodiment, server further can determine information to be pushed at least according to above-mentioned push policy sequence One receiving unit.It is appreciated that push strategy is different, the push object (receiving unit) during push may not also phase Together.For example, push strategy is to push to wait to push away parallel to the competition for orders client of Order success rate highest predetermined number (such as 50) Deliver letters breath, and push strategy pushes treat successively to the score competition for orders client of highest predetermined number (such as 50) of CSAT Pushed information.In some cases, push strategy is identical, and receiving unit may also be different.For example, push strategy is to be beaten to distance 100 nearest order client push of departure place that car sequence information is included are called a taxi sequence information, order of each calling a taxi The departure place that information is included is different, and 100 order clients away from its nearest neighbours also differ.Therefore, server can be with Each push strategy in above-mentioned push policy sequence determines corresponding receiving unit.
Step 405, each push strategy in push policy sequence is performed successively, is pushed away at least one above-mentioned receiving unit Send information to be pushed.
In the present embodiment, server can perform successively determines each pushing away in push policy sequence by step 403 Strategy is sent, to push information to be pushed at least one above-mentioned receiving unit.
Step 406, detect whether following at least one condition meets：Information to be pushed is by least one above-mentioned receiving unit Receive, the push strategy in push policy sequence is all finished.
In the present embodiment, each push strategy of the server in above-mentioned push policy sequence is performed successively carries out waiting to push away During breath of delivering letters push, it can detect whether following at least one condition meets simultaneously：Information to be pushed is by least one The push strategy stated in receiving unit reception, above-mentioned push policy sequence is all finished.
It is understood that if information to be pushed is received by least one above-mentioned receiving unit, show to treat push letter Breath has been pushed at least one above-mentioned receiving unit；If the push strategy in above-mentioned push policy sequence has all performed Finish, then information to be pushed may be received by least one above-mentioned receiving unit, it is also possible to not received by any of above receiving unit.
Step 407, if so, then stopping push information to be pushed.
In the present embodiment, if at least one in above-mentioned condition is satisfied, server can stop to receiving unit Push information to be pushed.
Here, if " information to be pushed is received by least one above-mentioned receiving unit " is satisfied in above-mentioned condition, service Device can distribute to information to be pushed the receiving unit for receiving information to be pushed, and stop performing pushing away in push policy sequence Strategy is sent, no longer pushes the information to be pushed to other receiving units.If " the push in push policy sequence in above-mentioned condition It is tactful to be all finished " be satisfied, then server stops pushing the information to be pushed to receiving unit.Now, server can To determine whether information to be pushed necessarily needs to be received by least one above-mentioned receiving unit, if so, server can be with Judge whether information to be pushed is received by least one above-mentioned receiving unit, if not provided, server can also be according to setting in advance The allocation rule put distributes information to be pushed at least one receiving unit.
In the present embodiment, the step 401 in above-mentioned implementation process, step 405, step 406, step 407 respectively with it is preceding Step 201, step 203, step 204, the step 205 stated in embodiment are essentially identical, will not be repeated here.
Figure 4, it is seen that from Fig. 2 corresponding to unlike embodiment, information-pushing method in the present embodiment Flow 400 instead of step 202 by step 402,403,404.By step 402,403,404, the present embodiment passes through reception The push target item of user's input, push policy sequence is determined according to the push target item to be reached, with more pin To property, personalization can be realized in general information-pushing method.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides a kind of push of information One embodiment of device, the device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and the device specifically can apply to In server.
As shown in figure 5, the device 500 of the information push of the present embodiment includes：Acquisition module 501, determining module 502, push away Send module 503 and detection module 504.Wherein, acquisition module 501 may be configured to obtain information to be pushed and corresponding push Policy sequence；Determining module 502 may be configured to the information to be pushed and/or push plan according to acquired in acquisition module 501 Slightly sequence, determine at least one receiving unit of information to be pushed；Pushing module 503 may be configured to perform acquisition mould successively Each push strategy in default push policy sequence acquired in block 501, at least one the connecing of the determination of determining module 502 Receive unit push information to be pushed；Detection module 504 may be configured to whether the following at least one condition of detection meets：Obtain At least one receiving unit that information to be pushed acquired in module 501 is determined the determination of module 502 receives, acquisition module 501 Push strategy in acquired push policy sequence is all finished, wherein, if more than the detection of detection module 504 at least one Individual condition meets that then pushing module 503 stops push information to be pushed.
In the present embodiment, acquisition module 501 can remotely obtain information to be pushed and corresponding push strategy first Sequence.Here, information to be pushed can treat the various information that the information push class application run to terminal device pushes, and such as order Single information, mission bit stream, solicited message etc., its relevant information that can be inputted according to user generate.Pushing policy sequence can With including at least one push strategy.Wherein, push strategy can be the rule that server pushes information to be pushed to receiving unit Then or mode.
In some optional implementations of the present embodiment, the push strategy in above-mentioned push policy sequence can include At least one of below：Concurrently push strategy, sequence push strategy, packet push strategy.
Wherein, concurrently push strategy can be while send information to be pushed to all receiving units.Sequence push strategy Can be ranked up receiving unit according to some feature, in the push for sequence information of calling a taxi as described above according to receiving unit away from From being from the close-by examples to those far off ranked up with a distance from the departure place for the user that calls a taxi.Packet push strategy can be according to certain by receiving unit Individual feature is grouped after being ranked up according still further to ranking results, if group capacity is 2, then arranges two of the 1st and the 2nd receptions Unit is the 1st group, and two receiving units of arrangement the 3rd and the 4th are the 2nd group, by that analogy；Etc..
In some optional implementations of the present embodiment, setting can be prestored on the device 500 of information push Push policy sequence, or the default one push policy sequence database being connected with the device 500 of information push, this database In be stored with push policy sequence.Now, acquisition module 501 can include first acquisition unit (not shown) or the second acquisition Unit (not shown).Wherein, first acquisition unit, it is configured to obtain default push policy sequence.Second acquisition unit, match somebody with somebody Put for obtaining the push policy sequence matched with information to be pushed from default push policy sequence database.
In the present embodiment, determining module 502 then according to information to be pushed and/or can push policy sequence, it is determined that At least one receiving unit, the push object as the information to be pushed.Here, receiving unit can carry out receiving waiting to push away Deliver letters breath operation information push class application client, such as can be above-mentioned order client etc., wherein, as reception User name that the client of unit uses when can be connected by the device number, terminal device and server of terminal device etc. is carried out Distinguish.
In some optional realizations of the present embodiment, it can also be prestored on the device 500 of information push and need to be pushed away Breath and receiving unit deliver letters respectively according to the corresponding relation between classification after similar regular partition classification.Now, determining module 502 can include recognition unit (not shown) and determining unit (not shown).Wherein, recognition unit (not shown) can be used for knowing The classification of other information to be pushed, and determining unit (not shown) can be by the classifications corresponding with the classification of information to be pushed At least one receiving unit is defined as the receiving unit of information to be pushed.
In the present embodiment, the device 500 of information push can obtain push policy sequence, and the push policy sequence can be with Including at least one push strategy, pushing module 503 can perform each push strategy in the push policy sequence successively, with To at least one above-mentioned receiving unit push information to be pushed.Wherein, push strategy can be device 500 that information pushes to connecing Receive the rule or mode of unit push information to be pushed.When the push strategy in above-mentioned push policy sequence has multiple, push Policy sequence can also include putting in order for each push strategy.In the present embodiment, performed successively in pushing module 503 During stating each push strategy progress information to be pushed push in push policy sequence, detection module 504 can be examined simultaneously Survey whether following at least one condition meets：Information to be pushed is received by least one above-mentioned receiving unit, push policy sequence In push strategy be all finished.It is understood that if information to be pushed is connect by least one above-mentioned receiving unit Receive, then show that information to be pushed has been pushed at least one above-mentioned receiving unit；If pushing away in above-mentioned push policy sequence Strategy is sent all to be finished, then information to be pushed may be received by least one above-mentioned receiving unit, it is also possible to not any Above-mentioned receiving unit receives.
In some optional implementations of the present embodiment, when the push strategy in above-mentioned push policy sequence have it is multiple When, push policy sequence can also include putting in order for each push strategy.Above-mentioned push policy sequence (including each push Strategy and its put in order) can also can be automatically obtained taking human as determination with reference to machine learning method by server, the application couple This is not limited.When server performs the push strategy of above-mentioned push policy sequence, and order execution.
In some optional implementations of the present embodiment, above-mentioned push policy sequence has push life cycle, and The push policing parameter of push strategy includes at least one of following：Push duration, interval duration, amount of packets.
Wherein, push life cycle can be understood as the most long push time of an information to be pushed.Pushing duration can be with A length of 10 seconds during for each client push；It can be to start the time to the 1st client push and beginning to be spaced duration To apart 5 seconds between the time of the 2nd client push；Amount of packets can be every time to 2 client push information.
In some optional implementations of the present embodiment, if detection module 504 detects that some receiving unit is held Gone determine receive information to be pushed operation (such as to information push device 500 send receive the information to be pushed please Ask), it can be determined that whether met according to preparatory condition determined by push strategy, if it is satisfied, then determining that the receiving unit can To receive information to be pushed.
In some optional implementations of the present embodiment, " information to be pushed is by least one above-mentioned in above-mentioned condition When receiving unit reception " is satisfied, described device can also include the first distribute module (not shown), be configured in push mould Block 503 stops performing the push strategy in push policy sequence, will when no longer pushing the information to be pushed to other receiving units Information to be pushed distributes to the receiving unit for receiving information to be pushed.
In some optional implementations of the present embodiment, " the push strategy in push policy sequence in above-mentioned condition All it is finished " when being satisfied, described device can also include the second distribute module (not shown), be configured to pushing mould Block 503 stops performing the push strategy in push policy sequence, when no longer pushing the information to be pushed to other receiving units, presses According to the allocation rule pre-set the information to be pushed is distributed at least one receiving unit.
In some optional implementations of the present embodiment, above-mentioned push policy sequence includes above-mentioned point pre-set With rule, and the above-mentioned allocation rule pre-set is as last push strategy in push policy sequence.
In some optional implementations of the present embodiment, acquisition module 501 can include target item receiving unit (not Show) and push policy sequence determining unit (not shown).Wherein, receiving unit may be configured to receive pushing away for user's input Send target item.Push policy sequence determining unit may be configured to determine push plan according to information to be pushed and push target item Slightly sequence.
In some optional implementations of the present embodiment, determining module 502 can include push object determining unit (not shown), the push policy sequence determined according to push policy sequence determining unit is configured to, it is determined that described treat push letter At least one receiving unit of breath.
In some optional implementations of the present embodiment, push policy sequence determining unit further can be according to treating The push target item that pushed information and receiving unit receive, the default push strategy sequence being connected from the device 500 pushed with information The push policy sequence matched with information to be pushed and push target item is obtained in column database.Above-mentioned default push policy sequence Multiple push policy sequences, different push policy sequences and different information to be pushed and push target are stored with database Matching relationship be present in item matching.
In some optional implementations of the present embodiment, push policy sequence determining unit further can be according to treating Pushed information obtains a plurality of historical information push record, is then pushed away by pushing each history of historic development information calculating of target item The history target Achievement Level that target item is pushed under policy sequence is sent, the maximum history of history target Achievement Level is then pushed into strategy Sequence is defined as pushing policy sequence.Wherein, historical information push record can include but is not limited to pushed information, be pushed away The history that breath of delivering letters uses pushes policy sequence, pushes the historic development information of target item.
In some optional implementations of the present embodiment, push policy sequence determining unit further can be according to treating Pushed information obtains a plurality of historical information push record, it is then determined that the weight of each push strategy in history push policy sequence Coefficient, the weight coefficient that policy sequence is then pushed to history are summed, the tactful sequence of history push for finally summing maximum by gained Row are as push policy sequence.Wherein, what the information that historical information push record can be including but not limited to be pushed used goes through History pushes policy sequence.
What deserves to be explained is the method for all modules or unit with being described with reference to figure 2 described in the device 500 of information push In each step it is corresponding.Thus, the operation above with respect to method description and feature are equally applicable to the device of information push 500 and the module or unit that wherein include, it will not be repeated here.
It will be understood by those skilled in the art that the device 500 of above- mentioned information push also includes some other known features, example Such as processor, memory, in order to unnecessarily obscure embodiment of the disclosure, these known structures are not shown in Figure 5.
Below with reference to Fig. 6, it illustrates suitable for for realizing the computer system 600 of the server of the embodiment of the present application Structural representation.
As shown in fig. 6, computer system 600 includes CPU (CPU) 601, it can be read-only according to being stored in Program in memory (ROM) 602 or be loaded into program in random access storage device (RAM) 603 from storage part 608 and Perform various appropriate actions and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data. CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always Line 604.
I/O interfaces 605 are connected to lower component：Importation 606 including keyboard, mouse etc.；Penetrated including such as negative electrode The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage part 608 including hard disk etc.； And the communications portion 609 of the NIC including LAN card, modem etc..Communications portion 609 via such as because The network of spy's net performs communication process.Driver 610 is also according to needing to be connected to I/O interfaces 605.Detachable media 611, such as Disk, CD, magneto-optic disk, semiconductor memory etc., it is arranged on as needed on driver 610, in order to read from it Computer program be mounted into as needed storage part 608.
Especially, according to embodiments herein, computer is may be implemented as above with reference to the process of flow chart description Software program.For example, embodiments herein includes a kind of computer program product, it includes being tangibly embodied in machine readable Computer program on medium, the computer program include the program code for being used for the method shown in execution flow chart.At this In the embodiment of sample, the computer program can be downloaded and installed by communications portion 609 from network, and/or from removable Medium 611 is unloaded to be mounted.
Involved module and unit can be realized by way of software in the embodiment of the present application, can also be by hard The mode of part is realized.Described module can also be set within a processor, for example, can be described as：A kind of processor bag Include acquisition module, determining module, pushing module, detection module and push result execution module.The title of wherein these modules exists The restriction to the module in itself is not formed in the case of certain, for example, acquisition module is also described as " being configured to obtain The module of information to be pushed and corresponding push policy sequence ".
As on the other hand, present invention also provides a kind of computer-readable recording medium, the computer-readable storage medium Matter can be the computer-readable recording medium included in device described in above-described embodiment；Can also be individualism, not The computer-readable recording medium being fitted into terminal.The computer-readable recording medium storage have one or more than one Program, when described program is by one or more than one computing device so that the equipment：Obtain information to be pushed and Corresponding push policy sequence；According to the information to be pushed and/or the push policy sequence, the information to be pushed is determined At least one receiving unit；Each push strategy in the push policy sequence is performed successively, described is connect at least one Receive unit and push the information to be pushed；Whether the following at least one condition of detection meets：The information to be pushed is by least one The individual receiving unit receives, the push strategy in the push policy sequence is all finished；If so, stop described in push Information to be pushed.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art Member should be appreciated that invention scope involved in the application, however it is not limited to the technology that the particular combination of above-mentioned technical characteristic forms Scheme, while should also cover in the case where not departing from the inventive concept, carried out by above-mentioned technical characteristic or its equivalent feature The other technical schemes for being combined and being formed.Such as features described above has similar work(with (but not limited to) disclosed herein The technical scheme that the technical characteristic of energy is replaced mutually and formed.

Claims (28)

  1. A kind of 1. method of information push, it is characterised in that methods described includes：
    Obtain information to be pushed and corresponding push policy sequence；
    According to the information to be pushed and/or the push policy sequence, at least one reception of the information to be pushed is determined Unit；
    Each push strategy in the push policy sequence is performed successively, is treated to described at least one receiving unit push Pushed information；
    Whether the following at least one condition of detection meets：The information to be pushed is received by least one receiving unit, institute The push strategy stated in push policy sequence is all finished；
    If so, then stop pushing the information to be pushed.
  2. 2. according to the method for claim 1, it is characterised in that the acquisition information to be pushed and the corresponding tactful sequence of push Row, including：
    Obtain default push policy sequence；Or
    The push policy sequence matched with the information to be pushed is obtained from default push policy sequence database.
  3. 3. according to the method for claim 1, it is characterised in that the acquisition information to be pushed and the corresponding tactful sequence of push Row, including：
    Receive the push target item of user's input；
    According to the information to be pushed and the push target item, the push policy sequence is determined.
  4. 4. according to the method for claim 3, it is characterised in that described according to the information to be pushed and the push target , the push policy sequence is determined, including：
    According to the information to be pushed and the push target item, obtain from default push policy sequence database and treated with described Pushed information and the push policy sequence of the push target item matching.
  5. 5. according to the method for claim 3, it is characterised in that described according to the information to be pushed and the push target , the push policy sequence is determined, including：
    According to the information to be pushed, a plurality of historical information push record is obtained, wherein, the historical information push record bag Include：The history that the information pushed, the information pushed use pushes policy sequence, the historic development letter of the push target item Breath；
    By the historic development information of the push target item, the push target item under each history push policy sequence is calculated History target Achievement Level；
    The maximum history of the history target Achievement Level is pushed into policy sequence as the push policy sequence.
  6. 6. according to the method for claim 3, it is characterised in that described according to the information to be pushed and the push target , the push policy sequence is determined, including：
    According to the information to be pushed, a plurality of historical information push record is obtained, wherein, the historical information push record bag Include：The history push policy sequence that the information pushed uses；
    Determine the weight coefficient of each push strategy in the history push policy sequence；
    The weight coefficient of history push policy sequence is summed；
    The maximum history of gained summation is pushed into policy sequence as the push policy sequence.
  7. 7. according to the method for claim 1, it is characterised in that the push strategy in the push policy sequence includes following At least one of：
    Concurrently push strategy, sequence push strategy, packet push strategy.
  8. 8. according to the method for claim 7, it is characterised in that the push strategy arranged in sequence in the push policy sequence And order performs.
  9. 9. according to the method for claim 1, it is characterised in that described according to the information to be pushed and/or the push Policy sequence, at least one receiving unit of information to be pushed is determined, including：
    Identify the classification of the information to be pushed；
    According to the corresponding relation of the information to be pushed classification pre-set and receiving unit classification, the information to be pushed is determined At least one receiving unit.
  10. 10. according to the method for claim 3, it is characterised in that described according to the information to be pushed and/or the push Policy sequence, at least one receiving unit of information to be pushed is determined, including：
    According to the push policy sequence, at least one receiving unit of the information to be pushed is determined.
  11. 11. according to the method for claim 1, it is characterised in that detect whether to meet the information to be pushed by least one The individual receiving unit receives, including：
    When any receiving unit at least one receiving unit, which performs, determines to receive the operation of the information to be pushed, Judge whether preparatory condition meets, wherein, the preparatory condition includes at least one of following：Current time preset time point it Afterwards, the information to be pushed is by other receiving units receive, current time is in preset time range, the information to be pushed The operation for determining to receive the information to be pushed is not performed by other receiving units；
    If satisfied, then determine that any receiving unit receives the information to be pushed.
  12. 12. according to the method for claim 1, it is characterised in that described when the stopping pushes the information to be pushed Method also includes：
    If the information to be pushed is received by least one receiving unit, to the reception for receiving the information to be pushed Unit distributes the information to be pushed.
  13. 13. according to the method any one of claim 1-12, it is characterised in that stop waiting to push described in push described During information, methods described also includes：
    If the push strategy in the push policy sequence is all finished, according to default allocation rule at least one The receiving unit distributes the information to be pushed.
  14. 14. according to the method any one of claim 1-12, it is characterised in that the push policy sequence includes default Allocation rule, and the default allocation rule is as last push strategy in the push policy sequence.
  15. 15. a kind of device of information push, it is characterised in that described device includes：
    Acquisition module, it is configured to obtain information to be pushed and corresponding push policy sequence；
    Determining module, it is configured to according to the information to be pushed and/or the push policy sequence, it is determined that described treat push letter At least one receiving unit of breath；
    Pushing module, it is configured to perform each push strategy in the push policy sequence successively, at least one described Receiving unit pushes the information to be pushed；
    Detection module, is configured to whether the following at least one condition of detection meets：The information to be pushed is by least one institute The push strategy stated in receiving unit reception, the push policy sequence is all finished,
    Wherein, if more than detection module detection at least one condition meets, the pushing module stops treating described in push Pushed information.
  16. 16. device according to claim 15, it is characterised in that the acquisition module includes：
    First acquisition unit, it is configured to obtain default push policy sequence；Or
    Second acquisition unit, it is configured to obtain what is matched with the information to be pushed from default push policy sequence database Push policy sequence.
  17. 17. device according to claim 15, it is characterised in that the acquisition module includes：
    Target item receiving unit, it is configured to receive the push target item of user's input；
    Policy sequence determining unit is pushed, is configured to according to the information to be pushed and the push target item, it is determined that described Push policy sequence.
  18. 18. device according to claim 17, it is characterised in that the push policy sequence determining unit further configures For：
    According to the information to be pushed and the push target item, obtain from default push policy sequence database and treated with described Pushed information and the push policy sequence of the push target item matching.
  19. 19. device according to claim 17, it is characterised in that the push policy sequence determining unit further configures For：
    According to the information to be pushed, a plurality of historical information push record is obtained, wherein, the historical information push record bag Include：The history that the information pushed, the information pushed use pushes policy sequence, the historic development letter of the push target item Breath；
    By the historic development information of the push target item, the push target item under each history push policy sequence is calculated History target Achievement Level；
    The maximum history push policy sequence of the history target Achievement Level is determined as the push policy sequence.
  20. 20. device according to claim 17, it is characterised in that the push policy sequence determining unit further configures For：
    According to the information to be pushed, a plurality of historical information push record is obtained, wherein, the historical information push record bag Include：The history push policy sequence that the information pushed uses；
    Determine the weight coefficient of each push strategy in the history push policy sequence；
    The weight coefficient of history push policy sequence is summed；
    The maximum history of gained summation is pushed into policy sequence as the push policy sequence.
  21. 21. device according to claim 15, it is characterised in that it is described push policy sequence in push strategy include with It is at least one of lower：
    Concurrently push strategy, sequence push strategy, packet push strategy.
  22. 22. device according to claim 21, it is characterised in that the push strategy in the push policy sequence is sequentially arranged Arrange and order performs.
  23. 23. device according to claim 15, it is characterised in that the determining module includes：
    Recognition unit, it is configured to identify the classification of the information to be pushed；
    Determining unit, the corresponding relation according to the information to be pushed classification pre-set and receiving unit classification is configured to, really At least one receiving unit of the fixed information to be pushed.
  24. 24. device according to claim 17, it is characterised in that the determining module includes：
    Object determining unit is pushed, is configured to, according to the push policy sequence, determine at least the one of the information to be pushed Individual receiving unit.
  25. 25. device according to claim 15, it is characterised in that the detection unit is further configured to：
    When any receiving unit at least one receiving unit, which performs, determines to receive the operation of the information to be pushed, Judge whether preparatory condition meets, wherein, the preparatory condition includes at least one of following：Current time preset time point it Afterwards, the information to be pushed is by other receiving units receive, current time is in preset time range, the information to be pushed The operation for determining to receive the information to be pushed is not performed by other receiving units；
    If satisfied, then determine that any receiving unit receives the information to be pushed.
  26. 26. device according to claim 15, it is characterised in that described device also includes：
    First distribute module, for the pushing module stop push the information to be pushed when, if it is described treat push letter Cease and received by least one receiving unit, then treat that push is believed to described in the receiving unit distribution of the reception information to be pushed Breath.
  27. 27. according to the device any one of claim 15-26, it is characterised in that described device also includes：
    Second distribute module, for the pushing module stop push the information to be pushed when, if it is described push strategy Push strategy in sequence is all finished, then according to described in default allocation rule at least one receiving unit distribution Information to be pushed.
  28. 28. according to the device any one of claim 15-26, it is characterised in that the push policy sequence includes pre- If allocation rule, and the default allocation rule is as last push strategy in the push policy sequence.
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