CN107396195A - Medium living broadcast shopping interactive device, interactive system and method - Google Patents
Medium living broadcast shopping interactive device, interactive system and method Download PDFInfo
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- CN107396195A CN107396195A CN201710732682.9A CN201710732682A CN107396195A CN 107396195 A CN107396195 A CN 107396195A CN 201710732682 A CN201710732682 A CN 201710732682A CN 107396195 A CN107396195 A CN 107396195A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/439—Processing of audio elementary streams
- H04N21/4394—Processing of audio elementary streams involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4823—End-user interface for program selection using a channel name
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a kind of medium living broadcast shopping interactive device, interactive system and method, medium living broadcast shopping interactive device therein includes：Information storage part, audio gathers converter section in real time, audio conversion identification judging part, retrieve acquisition unit, interaction side communication unit, wherein, in information storage part with program is corresponding is stored with corresponding program and broadcasts channel, the corresponding all merchandise newss of program broadcasting time section and respectively commodity different with program, after audio conversion identification judging part changes collection audio and all real-time audios, when identification is judged as existing for the real-time audio fingerprint with the collection same audio of audio-frequency fingerprint in all real-time audio fingerprints, channel is broadcasted in real time based on corresponding, acquisition time, retrieval acquisition unit is retrieved in information storage part and obtains all merchandise newss of program.
Description
Technical field
The present invention relates to the interaction system that a kind of medium living broadcast shopping interactive device includes medium living broadcast shopping interactive device
System and medium living broadcast purchase interactive method.
Background technology
Done shopping with the development of the user terminal such as mobile Internet and smart mobile phone technology, in the Internet line and be increasingly becoming main flow
Online shopping mode.Nevertheless, media, particularly television set are still important media content display platform, gather around in the family
There is very high popularity rate, TV shopping is also one of shopping way on currently used line.
By media shopping, with internet, shopping is combined, and it is good, general can to play such as television set media giant-screen, illustrative
And rate is high, targeted customer's advantage such as clearly, can also play such as broadcast and be easy to the advantage listened to whenever and wherever possible, and can combines movement
The advantage of internet shopping, it is when the development trend of media shopping on front.
At present, the more commonly used interactive mode of TV shopping column has insertion telephone number, insertion Quick Response Code etc., is required for
Large area is inserted in original contents to show relevant information, has a strong impact on viewing experience of the user to original contents, therefore
Both modes are difficult to be generalized in the shopping interaction of general television content, such as TV play, variety show etc..If user simultaneously
Interacted by calling number, then need manual dialing numbers, and if interacted by scanning Quick Response Code, then need to make manually
Quick Response Code nearby is scanned with mobile phone camera to TV, influences to watch, is not convenient to use, Consumer's Experience is poor.
And for broadcast etc. for media, it is difficult mainly by broadcast sounds come to user's Recommendations, and due to can't see
Intuitively to be shown to user, the desire to buy of user is greatly reduced.
Also, when general media plays advertising programme, because the time is shorter, user is often difficult to recognize more details,
Also it is difficult to quickly remember or obtain purchasing channel, so being often difficult to obtain preferable advertising results.
The content of the invention
The present invention is, and it is an object of the present invention to provide a kind of can be by the program of media play in order to solving the above problems and carry out
Commodity corresponding to merchandise news show in user terminal and bought with realizing on line.
The present invention to achieve these goals, employs following technical scheme：
<Structure one>
The invention provides a kind of medium living broadcast shopping interactive device, passes through communication network and user terminal communicates to connect, use
Voice signal caused by media play program is acquired in the user terminal based on reception to obtain collection audio and collection
Time, by respectively from the program all merchandise newss corresponding to different commodity be sent to user terminal generation can be linked to
The link for the commodity purchasing page done shopping on line can be realized corresponding to the commodity, it is characterised in that including：Information storage part,
With the program it is corresponding be stored with corresponding program broadcast channel, program broadcasting time section and respectively with the program not
With the corresponding all merchandise newss of the commodity；Audio gathers converter section in real time, gathers all realities of the media in real time
When broadcast channel broadcast all scheduled time length broadcasting signal obtain respectively with it is all it is described in real time broadcast channels one by one
Corresponding all real-time audios；Audio conversion identification judging part, the corresponding collection that the collection audio is converted to
Audio-frequency fingerprint, known one by one with the corresponding all real-time audio fingerprints for being converted to all real-time audios
Not, and judge to whether there is the reality for being identified as same audio with the collection audio-frequency fingerprint in all real-time audio fingerprints
When audio-frequency fingerprint；Acquisition unit is retrieved, when the identification of audio conversion identification judging part is judged as existing for the real-time sound of same audio
During frequency fingerprint, based on the corresponding channel of broadcast in real time, the acquisition time, retrieve and obtain in described information storage part
All merchandise newss in the corresponding program；Interaction side communication unit, the collection audio is received from the user terminal
With corresponding acquisition time, and to the user terminal send it is described retrieval acquisition unit retrieval obtain all merchandise newss.
<Structure two>
Further, present invention also offers a kind of medium living broadcast shopping interactive system, for by the program played
Occur from different commodity respectively corresponding all merchandise newss be sent to user terminal generation can be linked to it is corresponding with the commodity
The link that can realize the commodity purchasing page done shopping on line, it is characterised in that including：User terminal, held by user；And matchmaker
The live shopping interactive device of body, communicated to connect by communication network and the user terminal, for the user terminal based on reception
Be acquired to obtain collection audio and acquisition time to voice signal caused by media play program, by with the program not
With commodity, corresponding all merchandise newss are sent to the user terminal respectively, wherein, medium living broadcast shopping interactive device is<Structure
One>Medium living broadcast shopping interactive device.
<Structure three>
Further, present invention also offers a kind of medium living broadcast purchase interactive method, led to by communication network and user terminal
Letter connection, voice signal caused by media play program is acquired for the user terminal based on reception to obtain collection sound
Frequency and acquisition time, by all merchandise newss corresponding to different commodity are sent to user terminal generation energy from the program respectively
It is linked to linking for the commodity purchasing page that can be realized and be done shopping on line corresponding with the commodity, it is characterised in that including：With institute
State program correspondingly store corresponding program broadcast channel, program broadcasting time section and respectively with described in the difference in the program
The corresponding all merchandise newss of commodity；The all of the media are gathered in real time broadcasts all pre- timings that channel broadcasts in real time
Between the broadcasting signal of length obtain described broadcasting channels all real-time audios correspondingly in real time with all respectively；Adopted described
The corresponding collection audio-frequency fingerprint that collection audio is converted to, it is corresponding to all real-time audios are converted to
All real-time audio fingerprints identified one by one, and judge in all real-time audio fingerprints whether there is and the collection
Audio-frequency fingerprint is identified as the real-time audio fingerprint of same audio；When the identification of audio conversion identification judging part is judged as existing for together
During the real-time audio fingerprint of one audio, based on it is corresponding it is described broadcast channel, the acquisition time in real time, deposited in described information
Retrieved in storage portion and obtain all merchandise newss in the corresponding program；The collection sound is received from the user terminal
Frequency and corresponding acquisition time, and all commodity obtained to the user terminal transmission retrieval acquisition unit retrieval are believed
Breath；The third aspect, what it is due to the information storage part storage in the present embodiment is all commodity letters corresponding with the program
Breath, in program play times section, as long as user is acquired, can disposably it obtain in the same of same broadcast channel broadcast
All merchandise newss in one program, then it is sent to user terminal all again and allows user to understand, that is, the lock based on program
It is fixed, disposably with regard to a series can be obtained, and without going to obtain one by one, so making is simpler, and retrieve acquisition modes
It is simple and quick, it is easy to utilize suitable for most program.
The effect of invention and effect
According to involved in the present invention medium living broadcast shopping interactive device, medium living broadcast shopping interactive system and method,
Because in information storage part with the program is corresponding is stored with corresponding program and broadcasts channel, program broadcasting time section and difference
The corresponding all merchandise newss of different with the program commodity, and recognized in audio-frequency fingerprint conversion identification portion
The collection audio-frequency fingerprint that the collection audio that user terminal sends over is converted to, it is real-time with one of audio collection in real time portion collection
When the real-time audio fingerprint that broadcasting signal obtains is same audio, retrieval acquisition unit can be based on it is corresponding broadcast in real time channel and
Acquisition time corresponding with collection audio, all commodity letter in the program retrieved is retrieved and obtained in information storage part
Breath, then all merchandise newss that will retrieve acquisition by interaction side communication unit are sent to user terminal and done shopping with realizing on line, so, one
Aspect, can be quickly and easily by the commodity played in medium living broadcast directly with purchasing by way of audio identification in the Internet line
Thing connects, and is easy to user to understand commodity details in time, and is easy to quickly buy, and is both listening to or watching section beneficial to user
The commodity of purchase oneself concern are inquired about during mesh at any time, are beneficial to the raising of the ad revenue efficiency of media again, are had more convenient, high
The characteristic such as effect, real-time, can particularly be extended in all content of TV program with Shopping Behaviors, be brought for medium living broadcast shopping
New vitality, there is good commercial application prospect；On the other hand, because by way of audio identification, without in such as TV
Purchase telephone number or Quick Response Code etc. are shown on the media of machine etc. so that user does not influence to see while purchase commodity are realized
Effect is seen, moreover, the commodity of broadcasting for media such as broadcast, also can be presented in user in time by the mode of this audio identification
End, can strengthen advertising results, further substantially increase the desire to buy of user, further be beneficial to the ad revenue of the media such as broadcast
Raising.
Brief description of the drawings
Fig. 1 is the structured flowchart of the medium living broadcast shopping interactive system in embodiments of the invention；
Fig. 2 is the structured flowchart of the medium living broadcast shopping interactive device in embodiments of the invention；
Fig. 3 is the commodity item of the information storage part storage of the medium living broadcast shopping interactive device in embodiments of the invention
Corresponding table；
Fig. 4 is the structured flowchart of the user terminal in embodiments of the invention；
Fig. 5 is the schematic diagram of the goods links page picture of the user terminal in embodiments of the invention；
Fig. 6 is the action flow chart of the medium living broadcast shopping interactive system in embodiments of the invention.
Embodiment
In order that the technical means, the inventive features, the objects and the advantages of the present invention are easy to understand, it is real below
Example combination accompanying drawing is applied to be specifically addressed the scan document image generating means of the present invention.
As the first embodiment, the invention provides a kind of medium living broadcast shopping interactive device, pass through communication network
Communicate to connect with user terminal, voice signal caused by media play program is acquired for the user terminal based on reception
Obtain gathering audio and acquisition time, by all merchandise newss corresponding to different commodity are sent to use from the program respectively
The generation of family end can be linked to linking for the commodity purchasing page that can be realized and be done shopping on line corresponding with the commodity, and its feature exists
In, including：Information storage part, with the program it is corresponding be stored with corresponding program broadcast channel, program broadcasting time section and
The corresponding all merchandise newss of the commodity different with the program respectively；Audio gathers converter section in real time, in real time
All broadcasting signals for broadcasting all scheduled time length that channel broadcasts in real time for gathering the media are obtained respectively with owning
It is described to broadcast channel all real-time audios correspondingly in real time；Audio conversion identification judging part, the collection audio is carried out
The corresponding collection audio-frequency fingerprint being converted to, it is corresponding all real-time with all real-time audios are converted to
Audio-frequency fingerprint is identified one by one, and is judged to whether there is in all real-time audio fingerprints and known with the collection audio-frequency fingerprint
Not Wei same audio real-time audio fingerprint；Acquisition unit is retrieved, when the identification of audio conversion identification judging part is judged as existing for
During the real-time audio fingerprint of same audio, based on the corresponding channel of broadcast in real time, the acquisition time, in described information
Retrieved in storage part and obtain all merchandise newss in the corresponding program；Interaction side communication unit, from the user
End receives the collection audio and corresponding acquisition time, and sends what the retrieval acquisition unit retrieval obtained to the user terminal
All merchandise newss.
In the first embodiment, it can also have the feature that, in addition to：Channel change portion is broadcasted, based on institute
State the actual broadcast channel of program, when it is described it is actual broadcast channel and change when, change in described information storage part with the program phase
The program answered broadcasts channel；And broadcast time change portion, the actual broadcast time section based on the program, when the reality
When border broadcast time section changes, the program broadcasting time section corresponding with the program in described information storage part is changed.
In the first embodiment, it can also have the feature that：Wherein, the scope of the scheduled time length is
5-10s。
In the first embodiment, it can also have the feature that：Also include：Real-time audio deletion portion, wherein, institute
State the real-time audio for exceeding predetermined time interval after the deletion of real-time audio deletion portion gathers in real time.
In the first embodiment, it can also have the feature that：Wherein, the predetermined time interval is 40-
60s。
In the first embodiment, it can also have the feature that：Wherein, one during media are TV or broadcasted
Kind.
As second of embodiment, the invention provides a kind of medium living broadcast shopping interactive system, for will broadcast
Occur in the program put corresponding all merchandise newss are sent to user terminal generation and can be linked to and institute respectively from different commodity
The link for the commodity purchasing page done shopping on line can be realized by stating corresponding to commodity, it is characterised in that including：User terminal, by user
Hold；And medium living broadcast shopping interactive device, communicated to connect by communication network and the user terminal, for based on reception
The user terminal is acquired to obtain collection audio and acquisition time to voice signal caused by media play program, will with it is described
Corresponding all merchandise newss are sent to the user terminal to different commodity in program respectively, wherein, medium living broadcast shopping interaction
Device is the medium living broadcast shopping interactive device of first embodiment.
In second of embodiment, it can also have the feature that：Wherein, the user terminal has：Audio user
Collection portion, user side communication unit, link generating unit, picture storage part and input display part, audio user collection portion passes through pre-
Determine to gather the voice signal after active mode is activated to obtain gathering audio and corresponding acquisition time, the user side communication
Portion sends collection audio and the corresponding acquisition time to medium living broadcast shopping interactive device, and it is straight to receive the media
Broadcast all merchandise newss that shopping interactive device is sent；The link generating unit is used for all business according to reception
Product information generates and each commodity are corresponding respectively can be linked to corresponding each of the commodity purchasing page and link；The picture
Face storage part is stored with the goods links page picture for showing each link；The input display part is based on reception
It is corresponding to be linked to that all merchandise newss show that the goods links page picture allows user to click on the link needed
The commodity purchasing page.
In second of embodiment, it can also have the feature that：Wherein, predetermined active mode swashs to shake mobile phone
Mode living or long-press one or both of are recorded in the way of button activation.
In second of embodiment, it can also have the feature that：Wherein, the sound of audio user collection portion collection
The scope of the time span of signal is 5-10s.
As the third embodiment, the invention provides a kind of medium living broadcast purchase interactive method, pass through communication network
Communicate to connect with user terminal, voice signal caused by media play program is acquired for the user terminal based on reception
Obtain gathering audio and acquisition time, by all merchandise newss corresponding to different commodity are sent to use from the program respectively
The generation of family end can be linked to linking for the commodity purchasing page that can be realized and be done shopping on line corresponding with the commodity, and its feature exists
In, including：With the program it is corresponding store corresponding program broadcast channel, program broadcasting time section and respectively with the program
In the corresponding all merchandise newss of the different commodity；All channels that broadcast in real time for gathering the media in real time broadcast
All scheduled time length broadcasting signal obtain respectively with it is all it is described broadcast in real time channels it is one-to-one it is all in real time
Audio；The corresponding collection audio-frequency fingerprint that the collection audio is converted to, with all real-time audios are carried out
The corresponding all real-time audio fingerprints being converted to are identified one by one, and judge in all real-time audio fingerprints whether
In the presence of the real-time audio fingerprint that same audio is identified as with the collection audio-frequency fingerprint；When audio conversion identification judging part identifies
When being judged as existing for the real-time audio fingerprint of same audio, based on it is corresponding it is described broadcast channel, the collection in real time when
Between, retrieved in described information storage part and obtain all merchandise newss in the corresponding program；From the user
End receives the collection audio and corresponding acquisition time, and sends what the retrieval acquisition unit retrieval obtained to the user terminal
All merchandise newss.
Below using media as TV, exemplified by the commodity in the program televised and the commodity purchasing page are linked, and
With reference to accompanying drawing, interactive device of being done shopping to medium living broadcast of the present invention, medium living broadcast shopping interactive system and method are carried out
Detailed description.
<Embodiment>
Fig. 1 is the structured flowchart of the medium living broadcast shopping interactive system in embodiments of the invention.
As shown in figure 1, medium living broadcast shopping interactive system 10 includes：Medium living broadcast shopping interactive device 11 and user terminal
12, medium living broadcast shopping interactive device 11 and user terminal 12 communicate connection by communication network 40.Medium living broadcast shopping interaction
Merchandise news corresponding to the commodity that system 10 will occur in the program played be sent to user terminal and generate can be linked to
The commodity purchasing page corresponding to commodity, the commodity purchasing page are that can realize the commodity purchasing page done shopping on line, commodity purchase
It can be to establish the commodity purchasing page in various shopping platforms to buy the page, by these shopping platforms, can be achieved with purchasing on line
Thing.
Fig. 2 is the structured flowchart of the medium living broadcast shopping interactive device in embodiments of the invention.
As shown in Fig. 2 medium living broadcast shopping interactive device 11 is used for the user terminal 12 based on reception to media play program
Caused voice signal is acquired to obtain collection audio and acquisition time, and merchandise news corresponding to the commodity in program is sent
To user terminal 12, including interaction side temporary storage part 13, information storage part 14, broadcast channel change portion 15, broadcast time change portion 16,
Audio collection in real time portion 17, audio conversion identification judging part 18, retrieval acquisition unit 19, interaction side communication unit 20, real-time audio are deleted
Except portion 21 and the interaction side control unit 22 of the above-mentioned each portion's operation of control.
Interaction side temporary storage part 13 is used to store to receiving file or information caused by collection or operation.
Fig. 3 is the commodity item of the information storage part storage of the medium living broadcast shopping interactive device in embodiments of the invention
Corresponding table.
As shown in figure 3, in information storage part 14 with the program is corresponding is stored with that corresponding program broadcasts channel, program is broadcast
Go out period and the respectively corresponding all merchandise newss of the commodity different with the program, specific corresponding relation
As shown in program and its relevant information corresponding table 141, corresponding one an of program broadcasts channel, section with the corresponding program of the program
Mesh broadcast time section, also to each merchandise news corresponding to each commodity that should broadcast in program, such as in the present embodiment, have
N program, respectively G1, G2 ... Gn, each corresponding is stored with broadcast channel, program broadcasting time section with its corresponding program
And all merchandise news, such as G1 is correspondingly stored with program and broadcasts channel A1, program broadcasting time section T1 and commodity letter
S1X1, S2X2, S3X3, S4X4 are ceased, corresponding commodity are S1, S2, S3, S4 to these merchandise newss respectively.Commodity letter therein
Breath, including at least the link address information for the commodity purchasing page that can be linked to various shopping platforms, may also include the commodity
The title of place shopping platform and corresponding trade name, commodity picture, price etc.；And program broadcasts channel and program is broadcast
Go out the period according to TV station broadcast arrangement obtain, specifically, according to electric program menu (EPG), such as according to program in EPG
Actual broadcast time section obtain the program broadcasting time section in corresponding table：For example previous program is 9:00 broadcasts, the latter
Program is 10:00 broadcasts, then the actual programs broadcast time section of previous program is just 9:00-10：00, corresponding corresponding table
In program broadcasting time section also be 9:00-10：00；And according to the actual broadcast channel of EPG programs, obtain the section in corresponding table
Mesh broadcasts channel.
Channel change portion 15 is broadcasted, channel is broadcasted based on above-mentioned reality, when actually broadcasting channel change corresponding to commodity,
Change program corresponding with the commodity in information storage part and broadcast channel, specifically, according to electric program menu in the present embodiment
(EPG) it is modified.
Broadcast time change portion 16, based on above-mentioned actual broadcast time section, when the actual broadcast time section of program changes,
Change program broadcasting time section corresponding with the program in information storage part.
Audio collection in real time portion 17 gathers all of the TV in media, namely the present embodiment and is broadcasting channel just in real time in real time
In all broadcasting signals of broadcast, and be gather scheduled time length broadcasting signal, these broadcasting signals that will be collected
After separating respectively, respectively obtain also as scheduled time length and corresponding with real-time broadcast channel each real-time audio.This
In embodiment, scheduled time length is 5-10s.
Audio is changed identification part judging part 18 and adopted what the collection audio from user terminal 12 was converted to accordingly
Collect audio-frequency fingerprint, identified one by one with being converted to obtain corresponding all real-time audio fingerprints by all true audios, and
Judge to whether there is the real-time audio fingerprint for being identified as same audio with collection audio-frequency fingerprint in all real-time audio fingerprints；
When the audio conversion identification of identification part judging part 18 is judged as existing for the real-time audio fingerprint of same audio, inspection
Rope acquisition unit 19 be based on it is corresponding broadcast channel and acquisition time in real time, namely based on collection audio-frequency fingerprint is corresponding gathers sound to this
Acquisition time corresponding to frequency, real-time audio corresponding with the real-time audio fingerprint that the collection audio-frequency fingerprint is same audio are corresponding
Real-time broadcast channel, retrieved in information storage part 14 and obtain all merchandise newss in the corresponding program,
So the retrieval acquisition process, exactly channel will be broadcasted with for the program that the real-time broadcast channel retrieved is consistent by retrieving
Corresponding all program search come out, then in all programs retrieved that corresponding program broadcasting time section is big by retrieving
Further it is retrieved to obtain final retrieval result in the program equal to the acquisition time for retrieving, then in these final retrievals
As a result directly all merchandise newss corresponding to program are all got in.For example in the present embodiment, broadcast in real time when for what is retrieved
When to go out channel be A1, two programs of G1-G2 are retrieved first, are then less than B1 further according to for the acquisition time retrieved, in G1-
It is G1 that obtained specific program is further retrieved in G2, and in G1 have from different commodity S1-S4 respectively corresponding to commodity believe
S1X1-S4X4 is ceased, so just directly obtaining all these merchandise news S1X1-S4X4, namely gets the institute in program G1
There is merchandise news.
Interaction side communication unit 20 receives collection audio and corresponding acquisition time by communication network 40, from user terminal, and
All above-mentioned merchandise newss of the retrieval retrieval acquisition of acquisition unit 17 are sent to user terminal.
Delete the real-time real-time sound for exceeding predetermined time interval after gathering in real-time audio deletion portion of real-time audio deletion portion 21
Frequently, namely, during being continuously acquired in real time to the broadcasting signals of all channels, since being gathered a real-time audio
The time is calculated, when after predetermined time interval, just deleting the real-time audio, it is due to broadcasting with program so to do, by
The fragment played will not be collected again in user, so real-time audio exceedes certain time, no longer in need will be identified
The possibility of judgement, so real-time audio is deleted after being gathered in real time after predetermined time interval, it can either ensure enough
Time allow real-time audio can with collection audio judgement be identified, be sent to user terminal further to get merchandise news
12, and can enough reduces the real-time audio that judgement is identified with collection audio, judges speed so as to improve the identification of collection audio,
To allow the user of user terminal 12 quickly to obtain desired information.Predetermined time interval is 40-60s in the present embodiment, is so energy
Allow and preferably meet that above-mentioned identification judges and retrieved the time demand obtained, also can further lift Consumer's Experience impression.
Interaction side control unit 22 includes being used to control interaction side temporary storage part 13, information storage part 14, broadcasts channel change portion
15th, broadcast time change portion 16, audio collection in real time portion 17, audio conversion identification judging part 18, retrieval acquisition unit 19, interaction side
The computer program that communication unit 20, real-time audio deletion portion 21 are run.
Fig. 4 is the structured flowchart of the user terminal in embodiments of the invention.
As shown in figure 4, user terminal 12 can be computer, PC, mobile phone etc., for allowing user to carry out tut letter
Number acquisition operations, and the inquiry or purchase of corresponding commodity can be carried out after above-mentioned shopping page is linked to, had：User side is temporary
Deposit portion 23, audio user collection portion 24, user side communication unit 25, link generating unit 26, picture storage part 27, input display part 28
And the user side control unit 29 of the above-mentioned each portion's operation of control.
User side temporary storage part 23 is used to store file or information caused by the reception of user terminal 12 collection or operation.
Collection tut signal obtains above-mentioned collection after audio user collection portion 24 is activated by predetermined active mode
Audio and corresponding acquisition time, predetermined active mode can be the mode for shaking mobile phone activation, can also be recorded by setting
Button carries out the mode that long-press records activation.In addition, the time span of voice signal of collection is also 5-10s, be so easy to
Real-time audio is identified, and real-time audio and collection audio are just unlikely to acquisition time and identification in this length range
Judge that the time is oversize, user can be allowed quickly to obtain the information of needs.
User side communication unit 25 sends collection audio and corresponding acquisition time to medium living broadcast shopping interactive device, and connects
Receive all merchandise newss that medium living broadcast shopping interactive device is sent.
Generating unit 26 is linked to be used to generate each business corresponding with each merchandise news according to all merchandise newss of reception
Product correspond to each link respectively, and the link includes that the chained address letter of the commodity purchasing page of corresponding shopping platform can be linked to
Breath, the title of commodity, the title of the shopping platform link.
Picture storage part 27 is stored with the goods links page picture for showing each above-mentioned link.
Fig. 5 is the schematic diagram of the goods links page picture of the user terminal in embodiments of the invention.
As shown in figure 5, goods links page picture 271, including for showing each display link area of each link
Corresponding link is provided with 271a, display link area 271a.For example, in the present embodiment, because retrieval gets X1-X4's
Merchandise news, so goods links page picture 271 has 4 display join domain 271a, each it is corresponding with the chain that can't see
Address information, the title for also having commodity and the title of the shopping platform link are connect, shopping platform illustrate only in the present embodiment
East shopping platform, in practice according to business needs, any shopping platform can be linked to.It is a meeting display in Fig. 5
The example of content, content are replaced with title, in practice can be different, but essence is the same.
All merchandise news display of commodity link page picture 271 of the display part 28 based on reception is inputted, allows user to click on
The above-mentioned link needed is to be linked to the corresponding commodity purchasing page, and to be carried out to commodity, further inquiry understands or purchase needs
Ask.
User side control unit 29 includes being used to control user side temporary storage part 23, audio user collection portion 24, user side communication
The computer program that portion 25, link generating unit 26, picture storage part 27, input display part 28 are run.
Fig. 6 is the action flow chart of the medium living broadcast shopping interactive system in embodiments of the invention.
As shown in fig. 6, in the present embodiment, the motion flow of medium living broadcast shopping interactive system is as follows：
Step S1-1, collected sound signal is gathered after audio user collection portion 24 is activated by predetermined active mode
Audio and corresponding acquisition time, and user side temporary storage part 23 is stored in, subsequently into step S1-2；
Step S1-2, user side communication unit 25 lead to the collection audio in user side temporary storage part 23 and corresponding acquisition time
Cross communication network 40 to send to medium living broadcast shopping interactive device 11, subsequently into step S1-3；
Step S1-3, interaction side communication unit 20 receives collection audio and acquisition time by communication network 40, and stores and arrive
Interaction side temporary storage part 13, subsequently into step S1-4；
Step S1-4, interaction side control unit 22 judge actually whether broadcast channel corresponding to program based on electric program menu
Change, when being judged as changing, into step S1-5, when being judged as not changing, into step S1-6；
Step S1-5, broadcast channel change portion 15 and change program broadcast frequency corresponding with the program in information storage part 14
Road, subsequently into step S1-6；
Step S1-6, interaction side control unit 22 judge whether the actual broadcast time section of program corresponding to program changes, when
When being judged as changing, into step S1-7, when being judged as not changing, into step S1-8；
Step S1-7, broadcast time change portion 16 change program broadcasting time corresponding with the program in information storage part 14
Section, subsequently into step S1-8；
Step S1-8, audio collection in real time portion 17 gather all broadcasting signals and obtain broadcasting channel phase in real time with each in real time
Corresponding each real-time audio, and store and arrive interaction side temporary storage part 13, subsequently into step S1-9；
Step S1-9, audio change identification part judging part 18 and carry out the collection audio being stored in interaction side temporary storage part 13
The corresponding collection audio-frequency fingerprint being converted to, with all real-time audios being stored in interaction side temporary storage part 13 are converted
Obtain corresponding all real-time audio fingerprints to be identified one by one, and judge to whether there is and collection in all real-time audio fingerprints
Audio-frequency fingerprint is identified as the real-time audio fingerprint of same audio, when the identification of audio conversion identification judging part 18 is judged as existing
When, into step S1-10, when identification is judged as being not present, into done state；
Step S1-10, retrieval acquisition unit 19 is based on corresponding broadcast channel and acquisition time in real time, in information storage part 14
The middle all merchandise newss retrieved and disposably obtain respective program, namely program broadcast channel it is consistent with real-time broadcast channel,
And all merchandise newss that corresponding program broadcasting time section is more than or equal in the program of acquisition time, subsequently into step S1-
11；
Step S1-11, interaction side communication unit 20 send all commodity of the retrieval retrieval acquisition of acquisition unit 19 to user terminal 12
Information, subsequently into step S1-12 and enter step S1-14 simultaneously；
Step S1-12, it is pre- that interaction side control unit 22 judges whether existing real-time audio alreadys exceed after real-time collection
Fix time interval, when being judged as exceeding, into step S1-13, when be judged as not less than when, into done state；
Step S1-13, interaction side control unit 22 controls real-time audio deletion portion 21 to delete the real-time audio, subsequently into knot
Pencil state；
Step S1-14, user side communication unit 25 receives all merchandise newss by communication network 40, and stores and arrive user side
In temporary storage part 23, subsequently into step S1-15；
Step S1-15, link generating unit 26 are used for according to the generation of all merchandise newss of reception and each merchandise news pair
Each link corresponding to each commodity difference answered, subsequently into step S1-16；
Step S1-16, input all merchandise newss of the display part 28 based on reception show the business for including each above-mentioned link
Product link page picture 271, the above-mentioned link that user's click needs is allowed to be linked to the corresponding commodity purchasing page.
The effect of embodiment and effect
Medium living broadcast shopping interactive device, medium living broadcast shopping interactive system and method according to involved by embodiment,
Because in information storage part with the program is corresponding is stored with corresponding program and broadcasts channel, program broadcasting time section and difference
The corresponding all merchandise newss of different with the program commodity, and recognized in audio-frequency fingerprint conversion identification portion
The collection audio-frequency fingerprint that the collection audio that user terminal sends over is converted to, it is real-time with one of audio collection in real time portion collection
When the real-time audio fingerprint that broadcasting signal obtains is same audio, retrieval acquisition unit can be based on it is corresponding broadcast in real time channel and
Acquisition time corresponding with collection audio, all commodity letter in the program retrieved is retrieved and obtained in information storage part
Breath, then all merchandise newss that will retrieve acquisition by interaction side communication unit are sent to user terminal and done shopping with realizing on line, so, one
Aspect, can be quickly and easily by the commodity played in medium living broadcast directly with purchasing by way of audio identification in the Internet line
Thing connects, and is easy to user to understand commodity details in time, and is easy to quickly buy, and is both listening to or watching section beneficial to user
The commodity of purchase oneself concern are inquired about during mesh at any time, are beneficial to the raising of the ad revenue efficiency of media again, are had more convenient, high
The characteristic such as effect, real-time, can particularly be extended in all content of TV program with Shopping Behaviors, be brought for medium living broadcast shopping
New vitality, there is good commercial application prospect；Another further aspect, because by way of audio identification, without in such as TV
Purchase telephone number or Quick Response Code etc. are shown on the media of machine etc. so that user does not influence to see while purchase commodity are realized
Effect is seen, moreover, the commodity of broadcasting for media such as broadcast, also can be presented in user in time by the mode of this audio identification
End, can strengthen advertising results, further substantially increase the desire to buy of user, further be beneficial to the ad revenue of the media such as broadcast
Raising；The third aspect, that due to the information storage part storage in the present embodiment is all business corresponding with the program
Product information, in program play times section, as long as user is acquired, it can disposably obtain and be broadcasted in same broadcast channel
Same program in all merchandise newss, be then sent to user terminal all again and allow user to understand, that is, based on program
Locking, disposably just can obtain a series, and without going to obtain one by one, so making is simpler, and retrieve acquisition
Mode is simple and quick, easy to utilize suitable for most program.
Further, due in embodiment in, also by gather audio and real-time audio conversion after audio-frequency fingerprint enter
Row identification judges, it is possible to judgement is identified according to real-time audio at any time, and does not have to collection storage in advance for contrast
Audio, the trouble prestored was both removed from, had been limited without by medium living broadcast programme arrangement, because for using advance collection
Audio and collection audio judgement is identified, if programme arrangement change, can cause play time purpose continuity quilt
Upset, be then difficult to overlap between the user terminal collection audio collected and the audio gathered in advance, necessarily affect what identification judged
Effect, moreover, when just with real-time mode, due to real-time audio deletion portion delete collection in real time after exceed pre- timing
Between the real-time audio that is spaced so that when receiving collection audio, it is necessary to go the real-time audio quantity that judgement is identified to begin
A less state is kept eventually, can so ensure the speed that identification judges significantly, and then quickly obtaining result feeds back to user；
Further, due in embodiment, also existing and broadcasting channel change portion and program broadcasting time change portion, so
When the Pgmtime that media broadcast changes, when corresponding the respective program broadcast channel changed in information storage part and program broadcast
Between section, so that use is more convenient, without being carried out more to the information in information storage part again when Pgmtime changes
Change.
In addition, in embodiment, media are TV, and as the present invention, media, which can also be that broadcast etc. is any, to be played
The medium of sound.
Claims (11)
- The interactive device 1. a kind of medium living broadcast is done shopping, is communicated to connect by communication network and user terminal, for the institute based on reception State user terminal and be acquired to obtain collection audio and acquisition time to voice signal caused by media play program, will respectively with institute All merchandise newss corresponding to stating the different commodity in program be sent to user terminal generation can be linked to it is corresponding with the commodity The link for the commodity purchasing page done shopping on line can be realized, it is characterised in that including：Information storage part, and the program is corresponding is stored with corresponding program and broadcasts channel, program broadcasting time section and difference The corresponding all merchandise newss of different with the program commodity；Audio gathers converter section in real time, gathers all length of all scheduled times broadcasted channel in real time and broadcasted of the media in real time The broadcasting signal of degree obtains described broadcasting channels all real-time audios correspondingly in real time with all respectively；Audio conversion identification judging part, by the corresponding collection audio-frequency fingerprint that is converted to of collection audio, and by institute The corresponding all real-time audio fingerprints for having the real-time audio to be converted to are identified one by one, and are judged all described It whether there is the real-time audio fingerprint that same audio is identified as with the collection audio-frequency fingerprint in real-time audio fingerprint；Acquisition unit is retrieved, when the identification of audio conversion identification judging part is judged as existing for the real-time audio fingerprint of same audio When, based on the corresponding channel of broadcast in real time, the acquisition time, retrieve and obtain corresponding in described information storage part All merchandise newss in the program；Interaction side communication unit, the collection audio and corresponding acquisition time is received from the user terminal, and to the user terminal Send all merchandise newss that the retrieval acquisition unit retrieval obtains.
- The interactive device 2. medium living broadcast according to claim 1 is done shopping, it is characterised in that also include：Channel change portion is broadcasted, the actual broadcast channel based on the program, when the actual broadcast channel changes, changes institute State the program corresponding with the program in information storage part and broadcast channel；AndBroadcast time change portion, the actual broadcast time section based on the program, when the actual broadcast time section changes, more Change the program broadcasting time section corresponding with the program in described information storage part.
- The interactive device 3. medium living broadcast according to claim 1 is done shopping, it is characterised in that：Wherein, the scope of the scheduled time length is 5-10s.
- 4. the medium living broadcast shopping interactive device according to claims 1 to 3 any one, it is characterised in that also include：Real-time audio deletion portion,Wherein, the real-time audio of predetermined time interval is exceeded after the real-time audio deletion portion deletion collection in real time.
- The interactive device 5. medium living broadcast according to claim 4 is done shopping, it is characterised in that：Wherein, the predetermined time interval is 40-60s.
- 6. the medium living broadcast shopping interactive device according to claims 1 to 3 any one, it is characterised in that：Wherein, the media are one kind in TV or broadcast.
- The interactive system 7. a kind of medium living broadcast is done shopping, for will occur corresponding to respectively from different commodity in the program played All merchandise newss be sent to user terminal generation can be linked to it is corresponding with the commodity can realize done shopping on line commodity purchase Buy the link of the page, it is characterised in that including：User terminal, held by user；AndMedium living broadcast shopping interactive device, is communicated to connect by communication network and the user terminal, for based on described in reception User terminal is acquired to obtain collection audio and acquisition time to voice signal caused by media play program, will be with the program In different commodity corresponding all merchandise newss are sent to the user terminal respectively,Wherein, the medium living broadcast shopping interactive device is that the medium living broadcast shopping in claim 1 to 6 described in any one is handed over Mutual device.
- The interactive system 8. medium living broadcast according to claim 7 is done shopping, it is characterised in that：Wherein, the user terminal has：Audio user collection portion, user side communication unit, link generating unit, picture storage part and Input display part,Audio user collection portion gathers the voice signal and obtains gathering audio and corresponding after being activated by predetermined active mode Acquisition time,When the user side communication unit is to medium living broadcast shopping interactive device transmission collection audio and the corresponding collection Between, and receive all merchandise newss that the medium living broadcast shopping interactive device is sent；The link generating unit is used to generate energy chain corresponding with each commodity difference according to all merchandise newss of reception It is connected to each link of the corresponding commodity purchasing page；The picture storage part is stored with the goods links page picture for showing each link；The input all merchandise newss of the display part based on reception show that the goods links page picture allows user's point The links of needs is hit to be linked to the corresponding commodity purchasing page.
- The interactive system 9. medium living broadcast according to claim 8 is done shopping, it is characterised in that：Wherein, one kind during the predetermined active mode is recorded in the way of button activation for the mode or long-press of shake mobile phone activation Or two kinds.
- The interactive system 10. medium living broadcast according to claim 8 is done shopping, it is characterised in that：Wherein, the scope of the time span of the voice signal of the audio user collection portion collection is 5-10s.
- 11. a kind of medium living broadcast purchase interactive method, communicated to connect by communication network and user terminal, for the institute based on reception State user terminal and be acquired to obtain collection audio and acquisition time to voice signal caused by media play program, will respectively with institute All merchandise newss corresponding to stating the different commodity in program be sent to user terminal generation can be linked to it is corresponding with the commodity The link for the commodity purchasing page done shopping on line can be realized, it is characterised in that including：With the program it is corresponding store corresponding program broadcast channel, program broadcasting time section and respectively with the program The different corresponding all merchandise newss of the commodity；All broadcasting signals for broadcasting all scheduled time length that channel broadcasts in real time for gathering the media in real time are divided Described channels all real-time audios correspondingly are not broadcasted in real time with all；The corresponding collection audio-frequency fingerprint that the collection audio is converted to, with all real-time audios are turned The corresponding all real-time audio fingerprints got in return are identified one by one, and judge whether deposited in all real-time audio fingerprints The real-time audio fingerprint of same audio is being identified as with the collection audio-frequency fingerprint；When the identification of audio conversion identification judging part is judged as existing for the real-time audio fingerprint of same audio, based on corresponding It is described to broadcast channel, the acquisition time in real time, retrieve and obtained in the corresponding program in described information storage part All merchandise newss；The collection audio and corresponding acquisition time are received from the user terminal, and sends the retrieval to the user terminal and obtains All merchandise newss for taking portion's retrieval to obtain.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710732682.9A CN107396195A (en) | 2017-08-18 | 2017-08-18 | Medium living broadcast shopping interactive device, interactive system and method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710732682.9A CN107396195A (en) | 2017-08-18 | 2017-08-18 | Medium living broadcast shopping interactive device, interactive system and method |
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| CN201710732682.9A Pending CN107396195A (en) | 2017-08-18 | 2017-08-18 | Medium living broadcast shopping interactive device, interactive system and method |
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| CN109118279A (en) * | 2018-08-06 | 2019-01-01 | 北京绿善心星球网络科技开发有限公司 | Online live streaming method of commerce, system, electronic equipment and readable storage medium storing program for executing |
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Address after: 200233 Yishan Road, Xuhui District, Shanghai, No. 757 Applicant after: Oriental Pearl OmniAd Media Incorporation Address before: 200233 Yishan Road, Xuhui District, Shanghai, No. 757 Applicant before: SHANGHAI ORIENTAL PEARL NEW MEDIA CO., LTD. |
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Application publication date: 20171124 |