CN107341149A - Method for pushing, device and the server of application program - Google Patents
Method for pushing, device and the server of application program Download PDFInfo
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- CN107341149A CN107341149A CN201610033537.7A CN201610033537A CN107341149A CN 107341149 A CN107341149 A CN 107341149A CN 201610033537 A CN201610033537 A CN 201610033537A CN 107341149 A CN107341149 A CN 107341149A
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- application program
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
Abstract
The invention discloses a kind of method for pushing of application program, device and server.Wherein, this method includes：The wireless network list that receiving terminal apparatus is sent, wherein, the multiple wireless network identifications that wireless network list records terminal device scans arrive；The real-time geographical locations of terminal device are determined according to multiple wireless network identifications；Inquiry obtains at least one application program corresponding with real-time geographical locations；At least one application program is pushed into terminal device.The present invention is concerned only with user interest hobby, the low success rate of technical problem for causing application program to be recommended when solving to user's pushing application program.
Description
Technical field
The present invention relates to computer realm, in particular to a kind of method for pushing of application program, device and service
Device.
Background technology
Businessman is often to the mobile phone pushing application program of user, and the scheme that common application program is recommended is mainly by following
Three kinds of modes：
(1) recommendation based on ranking list, the i.e. download based on APP, are ranked up, Ran Houxiang to all APP
All users recommend APP in the top.
(2) recommendation based on crowd, that is, certain standard is first according to, whole user group is divided into multiple colonies.
To each crowd, recommend the APP for being adapted to the crowd.APP based on crowd recommends, and to every a kind of crowd, pushes away
Recommend the exclusive APP of the crowd.
(3) recommendation based on personalization, i.e., the behavioral data from the line of user, analyze the individual demand of user
(hobby), then according to the hobby of user, the user is recommended to meet active user's individual demand
APP。
It should be noted that dimension concern of the suggested design of above-mentioned three kinds of application programs to user's request is not comprehensive enough,
The success rate for causing application program to be recommended is low.
User interest hobby is concerned only with above-mentioned correlation technique, during to user's pushing application program, causes to apply journey
The low success rate of problem that sequence is recommended, not yet proposes effective solution at present.
The content of the invention
The embodiments of the invention provide a kind of method for pushing of application program, device and server, with least solve to
User interest hobby, the low success rate of technical problem for causing application program to be recommended are concerned only with during the pushing application program of family.
One side according to embodiments of the present invention, there is provided a kind of method for pushing of application program, including：Receive eventually
The wireless network list that end equipment is sent, wherein, wireless network list records terminal device scans arrive multiple wireless
Network identity；The real-time geographical locations of terminal device are determined according to multiple wireless network identifications；Inquiry obtain with real time
Manage at least one application program of position correspondence；At least one application program is pushed into terminal device.
Another aspect according to embodiments of the present invention, a kind of pusher of application program is additionally provided, including：First
Receiving unit, the wireless network list sent for receiving terminal apparatus, wherein, wireless network list records terminal
Multiple wireless network identifications that device scan arrives；Determining unit, for determining that terminal is set according to multiple wireless network identifications
Standby real-time geographical locations；Query unit, obtain corresponding with real-time geographical locations at least one applying journey for inquiring about
Sequence；Push unit, at least one application program to be pushed into terminal device.
Another aspect according to embodiments of the present invention, a kind of server is additionally provided, including：Receiver, for receiving
The wireless network list that terminal device is sent, wherein, the multiple nothings that wireless network list records terminal device scans arrive
Line network identity；Processor, for determining the real-time geographical locations of terminal device according to multiple wireless network identifications, and
Inquiry obtains at least one application program corresponding with real-time geographical locations；Transmitter, for applying journey by least one
Sequence pushes to terminal device.
In embodiments of the present invention, the wireless network list sent using receiving terminal apparatus, wherein, wireless network row
Table have recorded multiple wireless network identifications that terminal device scans arrive；Terminal device is determined according to multiple wireless network identifications
Real-time geographical locations；Inquiry obtains at least one application program corresponding with real-time geographical locations；Answered at least one
Terminal device is pushed to program.User interest hobby is concerned only with when solving to user's pushing application program, causing should
The low success rate of technical problem recommended with program.
Brief description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, forms the part of the application, this hair
Bright schematic description and description is used to explain the present invention, does not form inappropriate limitation of the present invention.In accompanying drawing
In：
Fig. 1 is the hardware block diagram of the method for pushing of application program according to embodiments of the present invention；
Fig. 2 is the flow chart of the method for pushing of application program according to embodiments of the present invention；
Fig. 3 is the schematic diagram of the method for pushing of alternatively application program according to embodiments of the present invention；
Fig. 4 is the schematic diagram of the method for pushing of alternatively application program according to embodiments of the present invention；
Fig. 5 is the schematic diagram of the pusher of application program according to embodiments of the present invention；And
Fig. 6 is the schematic diagram of server according to embodiments of the present invention.
Embodiment
In order that those skilled in the art more fully understand the present invention program, below in conjunction with the embodiment of the present invention
Accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment
The only embodiment of a present invention part, rather than whole embodiments.Based on the embodiment in the present invention, ability
The every other embodiment that domain those of ordinary skill is obtained under the premise of creative work is not made, should all belong to
The scope of protection of the invention.
It should be noted that term " first " in description and claims of this specification and above-mentioned accompanying drawing, "
Two " etc. be for distinguishing similar object, without for describing specific order or precedence.It should be appreciated that this
The data that sample uses can exchange in the appropriate case, so as to embodiments of the invention described herein can with except
Here the order beyond those for illustrating or describing is implemented.In addition, term " comprising " and " having " and they
Any deformation, it is intended that cover it is non-exclusive include, for example, containing the process of series of steps or unit, side
Method, system, product or equipment are not necessarily limited to those steps clearly listed or unit, but may include unclear
It is that ground is listed or for the intrinsic other steps of these processes, method, product or equipment or unit.
Embodiment 1
According to embodiments of the present invention, a kind of embodiment of the method for pushing of application program is additionally provided, it is necessary to illustrate,
It can be performed the step of the flow of accompanying drawing illustrates in the computer system of such as one group computer executable instructions,
Also, although logical order is shown in flow charts, in some cases, can be with suitable different from herein
Sequence performs shown or described step.
The embodiment of the method that the embodiment of the present application one is provided can be in mobile terminal, terminal or similar fortune
Calculate and performed in device.Exemplified by running on computer terminals, Fig. 1 is a kind of application program of the embodiment of the present invention
The hardware block diagram of the terminal of method for pushing.As shown in figure 1, terminal 10 can include one or
Multiple (one is only shown in figure) processors 102 (processor 102 can include but is not limited to Micro-processor MCV or
PLD FPGA etc. processing unit), the memory 104 for data storage and for the work(that communicates
The transmitting device 106 of energy.It will appreciated by the skilled person that the structure shown in Fig. 1 is only to illustrate, it is simultaneously
The structure of above-mentioned electronic installation is not caused to limit.For example, terminal 10 may also include it is more more than shown in Fig. 1
Either less component or there is the configuration different from shown in Fig. 1.
Memory 104 can be used for the software program and module of storage application software, such as the application in the embodiment of the present invention
Programmed instruction/module corresponding to the method for pushing of program, processor 102 are stored in soft in memory 104 by operation
Part program and module, so as to perform various function application and data processing, that is, realize the leakage of above-mentioned application program
Hole detection method.Memory 104 may include high speed random access memory, may also include nonvolatile memory, such as one
Or multiple magnetic storage devices, flash memory or other non-volatile solid state memories.In some instances, store
Device 104 can further comprise passing through relative to the remotely located memory of processor 102, these remote memories
Network connection is to terminal 10.The example of above-mentioned network includes but is not limited to internet, intranet, local
Net, mobile radio communication and combinations thereof.
Transmitting device 106 is used to data are received or sent via a network.Above-mentioned network instantiation may include
The wireless network that the communication providerses of terminal 10 provide.In an example, transmitting device 106 includes one
Network adapter (Network Interface Controller, NIC), it can pass through base station and other network equipments
It is connected so as to be communicated with internet.In an example, transmitting device 106 can be radio frequency (Radio
Frequency, RF) module, it is used to wirelessly be communicated with internet.
Under above-mentioned running environment, the invention provides the method for pushing of application program as shown in Figure 2.Fig. 2 is root
According to the flow chart of the method for pushing of the application program of the embodiment of the present invention one, as shown in Fig. 2 this method can include：
Step S22, the wireless network list that receiving terminal apparatus is sent, wherein, wireless network list records terminal
Multiple wireless network identifications that device scan arrives.
In above-mentioned steps S22, wireless network list that this programme can be sent using server come receiving terminal apparatus,
Preferably, above-mentioned wireless network list can be WIFI lists, when WIFI hot spot around terminal device be present,
A WIFI list can be automatically generated in terminal device, in WIFI lists, each wireless network mark can be recorded
Know.Terminal device at any time can upload onto the server above-mentioned WIFI lists.
Alternatively, intervals, the current wifi of timing reading terminal equipment can be set in terminal device
Scan list, then with the form of smart machine unique mark/wifi scan lists/time, wifi is uploaded in real time and is swept
Retouch list.
Below exemplified by pushing APP to user user, user user is when in a commerce area, user
Wifi signals around user terminal device meeting automatic detection, and a wifi list is generated, arranged in wifi
The mark of all wifi around user user terminal device can be recorded in table, the example of wifi lists is such as
Shown in following table one, explanation is needed exist for, wifi all around user user is only able to display out from such as following table one
Network, but user user actual geographical position is not still can determine that.
Table one：
| WIFI is identified |
| WIFI_id1 |
| WIFI_id2 |
| WIFI_id3 |
| WIFI_id4 |
Step S24, the real-time geographical locations of terminal device are determined according to multiple wireless network identifications.
In above-mentioned steps S24, server can according to each wireless network identification in above-mentioned wireless network list and
To determine the real-time geographical locations of terminal device, alternatively, this programme can be preset according to preset algorithm from server
Multiple commercial circle address locations in filter out real-time geographical locations of the commercial circle geographical position as user.
Still so that user user pushes APP as an example, user user terminal device sends above-mentioned wifi lists to server,
It can obtain having WIFI_id1, WIFI_id2, WIFI_id3, WIFI_id4 around user from above-mentioned wifi lists
Four wifi mark, server then aforementioned four wifi marks can be obtained according to default algorithm corresponding to it is multiple
Geographical position, and filter out real-time geographical locations of the geographical position as user user.
Step S26, inquiry obtain at least one application program corresponding with real-time geographical locations.
Step S28, at least one application program is pushed into terminal device.
In above-mentioned steps S26 into step S28, multiple geographical position can be prestored in the server, it is each geographical
Position is all corresponding with an application program, and server, can will be with user it is determined that after the real-time geographical locations of user
Real-time geographical locations corresponding to multiple application programs push to the terminal device of user.
Still so that user user pushes APP as an example, geographical position and corresponding with geographical position can be prestored in server
Various types of APP, for example, APP corresponding to just good food plaza is cuisines APP, corresponding to high moral body-building square
APP is body-building APP, APP corresponding to Renyi's arenas be modern drama APP, De Yun societies corresponding to APP be cross-talk APP.Such as
Fruit server determines that the real time position of user is " just good food plaza ", then server can be inquired about to obtain " just good
Food plaza " corresponding A PP is cuisines APP, then cuisines APP is pushed to user user terminal device.Need
Illustrate, in the present embodiment because the real time position of user is at " just good food plaza ", therefore, at this moment to
Family pushes cuisines APP, and the success rate that application program is recommended can greatly improve.
In the present embodiment, the wireless network list sent by receiving terminal apparatus, wherein, wireless network list note
Each wireless network identification that terminal device scans arrive is recorded；The reality of terminal device is determined according to each wireless network identification
When geographical position；Inquiry obtains at least one application program corresponding with real-time geographical locations；Journey is applied by least one
Sequence pushes to terminal device.It is easily noted that, this programme has been paid close attention to residing for user when to user's pushing application program
Real-time geographical locations, recommend suitable application program to user according to the real-time geographical locations of user, with prior art
Compare, this programme is concerned only with user interest hobby when solving to user's pushing application program, cause application program to be recommended
Low success rate of problem, while realize when to user's pushing application program pay close attention to user where scene (user's
Geographical position), improve the success rate that application program is recommended.
In a kind of alternatively embodiment, before the wireless network list that step S22, receiving terminal apparatus are sent,
The method that this implementation provides can also include：
Step S200, the user behavior data that receiving terminal apparatus is sent.
Specifically, in above-mentioned steps S200, user behavior data that server can be sent with receiving terminal apparatus, on
State user behavior data can according to client occur object event generation get daily record ready, object event can include
Four class events：(1) user starts APP events (2) user download APP events (3) user search APP events (4)
User browses APP events, when terminal device listens to object event, object event can be carried out to get record life ready
Into daily record is got ready, getting daily record ready can include：Unique mark, the object event type of user (starts, downloaded, searching
Rope, browse), object event time of origin, the APP bag names of object event operation, then terminal device will get daily record ready
Send to server, it is necessary to which explanation, server can analyze the hobby of user from above-mentioned get ready in daily record.
Step S201, list of application is generated according to user behavior data, wherein, list of application includes multiple application programs.
In above-mentioned steps S201, for server after the user behavior data of user is obtained, server can use line
Upper application recommending module is analyzed and processed above-mentioned user behavior data, to generate the application row that user may be interested
Table.The above-mentioned scheme using recommending module can be based on ranking list application recommend, based on personalization application recommend,
Application based on business bag is recommended and the application based on operation personnel's configuration is recommended etc..It should be noted that should on line
Can be from terminal device gathered data, with offline or real-time mode, with reference to the recommendation being actually needed with recommending module
Mode, generation recommended candidate list is above-mentioned list of application.
Step S202, obtain each application program in the list of application.
Step S203, each application program and each preset geographical position are established according to default configuration rule
Mapping relations.
In above-mentioned steps S202 into S203, server can be established according to default configuration rule it is described it is each described in
The mapping relations of application program and each preset geographical position, i.e. user when being in specific real time position to
Family pushes specific application program.
Still so that user user pushes APP as an example, after the user behavior data that server receives user user,
Server can analyze, and the page such as user user more browsed cuisines, body-building, cross-talk, modern dramas, server is then
Can be generated according to the user behavior data of user for list of application, in the list of application can include cuisines APP,
Body-building APP, cross-talk APP and modern drama APP can prestore application program and push away in the server, it is necessary to explanation
The rule sent, for example, cuisines APP needs user just to be pushed when being in just good food plaza to user user, because
In above-mentioned list of application, geographical position corresponding to cuisines APP is just good food plaza, is pushed according to said procedure for this
Rule, geographical position corresponding to body-building APP are high moral body-building square, and geographical position corresponding to cross-talk APP is De Yun societies,
Geographical position corresponding to modern drama APP is Renyi's arenas.
In a kind of alternatively embodiment, step S26, inquiry obtain it is corresponding with real-time geographical locations it is at least one should
The step of obtaining at least one application program corresponding with real-time geographical locations with program inquiring includes：
Step S261, obtained according to the mapping relations from list of application corresponding with real-time geographical locations at least one
Application program.
In above-mentioned steps S261, server can obtain from list of application real-time with user according to mapping relations
At least one application program corresponding to geographical position, for example, user user real-time geographical locations are just good food plaza,
It is cuisines APP that server, which is then inquired about to obtain application program corresponding with just good food plaza,.
In a kind of alternatively embodiment, step S24, the real-time of terminal device is determined according to each wireless network identification
The step of geographical position, can include：
Step S241, multiple wireless network identifications are matched with multiple wireless network identifications that prestore, multiple wireless
The first wireless network identification in network identity and first in multiple wireless network identifications that prestore prestore wireless network identification
In the case of matching, determine that the first first commercial circle geographical position that prestores that prestores corresponding to wireless network identification is geographical for hit
Position.
In above-mentioned steps S241, the first wifi lists can be prestored in server, the first wifi lists are used to deposit
Above-mentioned multiple wireless network identifications that prestore are stored up, it is necessary to explanation, server can in advance collect and mark popular commercial circle,
The wifi of the objectives such as shop, office building identification list, the example of the first wifi lists to prestore in server
As shown in Table 2, need exist for illustrating, what the first wifi lists in table two pre-saved for server, table 1
In wifi lists obtained for the terminal device real time scan of user, the two is different.Server can be first from above-mentioned
Obtain any one first wireless network identification in table 1, for example, WIFI_id1, WIFI_id2, WIFI_id3 and
Any one of WIFI_id4, then by get four wifi mark respectively with table 2 (the first wifi lists)
In all wifi marks that prestore matched, and first that the match is successful in obtaining prestores wireless wifi marks pair
First answered prestores commercial circle geographical position, is defined as hitting geographical position, it is necessary to say by the first commercial circle geographical position that prestores
It is bright, in the present embodiment, prestoring in wireless network identification WIFI_id1, WIFI_id3 and table two in table one
The match is successful by wireless network identification WIFI_id1, WIFI_id2, WIFI_id3, so in the present embodiment, server
By in table two, just good food plaza corresponding to WIFI_id1, WIFI_id2, WIFI_id3 and high moral body-building square are true
It is set to hit geographical position.
Table two：
| The WIFI that prestores is identified | Predetermined commercial circle geographical position |
| WIFI_id1 | Just good food plaza |
| WIFI_id2 | Just good food plaza |
| WIFI_id3 | High moral body-building square |
| WIFI_id6 | High moral body-building square |
Step S242, statistics described first prestore commercial circle geographical position be confirmed as it is described hit geographical position number.
Step S243, in the case where number is more than predetermined threshold value, determine the first commercial circle geographical position for terminal device
Real-time geographical locations.
In above-mentioned steps S242 into step S243, server can count the first predetermined commercial circle geographical position in table two
In hit-count f (i), and by hit-count f (i) be more than predetermined threshold value the first predetermined commercial circle geographical position it is true
It is set to the real-time geographical locations of user.Preferably, hit-count f (i) can be more than 0 and maximum the by this programme
One commercial circle geographical position is defined as the real-time geographical locations of user.
Still so that user user pushes APP as an example, server can count the number that predetermined commercial circle geographical position is hit,
In the present embodiment, just good food plaza is hit 2 times, and high moral body-building square is hit 1 time, therefore server will
Just good food plaza is defined as user user real-time geographical locations, and is pushed away according to above-mentioned mapping relations to user user
Send cuisines APP.
In a kind of alternatively embodiment, when detecting that terminal device is connected to hotspot, terminal device note is obtained
The user behavior data of record and/or wireless network list.
Specifically, whether server can be connected to hotspot (such as wifi routers) with detection terminal equipment, when
When terminal device connects upper wifi, server then sends acquisition instructions to terminal device, for obtaining terminal device records
User behavior data or wireless network list.
With reference to Fig. 3, a kind of preferred embodiment of the application is introduced：
As shown in figure 3, the application can gather two class data by client first, primary sources are cell phone customer
Daily record is got at end ready, and secondary sources are the wifi scan lists of mobile phone, and primary sources are sent to service by client
Recommending module is applied on the line at end, secondary sources are sent to scene identification module under the line of service end.Using recommendation on line
Module is used to calculate user to each APP demand according to the data of getting ready of user data, obtains APP recommended candidate collection
Close.Scene identification module is used for the wifi scan lists according to user under line, and analysis user is currently located scene, works as knowledge
When being clipped to target scene, recommending module is applied in firing line, by application recommending module according to APP recommended candidate set,
Client of the list of application to user is recommended in push, so as to realize that the APP on line with being combined under line recommends.
Alternatively, can be following steps the step of client collection primary sources with reference to Fig. 3：
Step A：Monitor the object event of cell-phone customer terminal.Object event includes four class events：A. user starts APP
Event；B. user downloads APP events；C. user searches for APP events；D. user browses APP events.
Step B：When listening to object event, object event is carried out to get record ready, including：Unique mark of user
Knowledge, object event type (start, download, searching for, browsing), object event time of origin, object event operate
APP bag names.
Step C：When detecting connection wifi, daily record will be got ready and uploaded onto the server.
Alternatively, the step of client collection secondary sources can be as follows：
Step A：According to intervals, start by set date performs step B.
Step B：Read current wifi scan lists.
Step C：With the form of smart machine unique mark/wifi scan lists/time, read in real-time uploading step B
The wifi scan lists taken.
With reference to Fig. 4, the another preferred embodiment of the application is introduced, can be as follows the step of the embodiment：
Step S41, client is by the unique mark (such as sim cards of mobile phone) of user mobile phone, the type of object event,
The big data platform that the bag name for the APP that time of origin and user paid close attention to uploads onto the server.
Specifically, in above-mentioned steps S41, the data that client uploads onto the server are above-mentioned primary sources.
The unique mark of user mobile phone, wifi scan lists and current time are uploaded to clothes by step S42, client
The big data platform of business device.
Specifically, in above-mentioned steps S42, the data that client uploads onto the server are above-mentioned secondary sources.
Step S43, big data platform by above-mentioned primary sources using offline or by the way of calculating in real time, by the first kind
Data send to recommend platform (recommendation based on ranking list, based on business bag recommendation, based on personalization recommendation with
And based on artificial recommendation), recommend platform to be based on above-mentioned primary sources, generate Candidate Recommendation list.
Step S44, big data platform send above-mentioned secondary sources to wifi addresses matching unit, by wifi
The actual scene at the place of user is calculated according to above-mentioned secondary sources for location matching unit.
Step S45, platform is recommended to push corresponding APP recommendation lists to user according to the actual scene at the place of user.
To sum up, recommend to recommend framework with the APP that scene Recognition under line triggers present applicant proposes APP on a kind of joint line.
Specifically, APP recommends to include a variety of APP ways of recommendation on line, and scene Recognition includes working as user under one of which line
Preceding wifi scan lists are compared with wifi commercial circles (place) mapping table of service end pair, so as to reach commercial circle (
Point) identification purpose.And the commercial circle by identifying (place) triggering APP recommends, while the APP candidates from line
Recommendation list, recommended according to configuration rule selection APP.
It should be noted that for foregoing each method embodiment, in order to be briefly described, therefore it is all expressed as to a system
The combination of actions of row, but those skilled in the art should know, the present invention is not limited by described sequence of movement
System, because according to the present invention, some steps can use other orders or carry out simultaneously.Secondly, art technology
Personnel should also know that embodiment described in this description belongs to preferred embodiment, involved action and module
Not necessarily necessary to the present invention.
Through the above description of the embodiments, those skilled in the art can be understood that according to above-mentioned implementation
The method of example can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but
The former is more preferably embodiment in many cases.Based on such understanding, technical scheme substantially or
Say that the part to be contributed to prior art can be embodied in the form of software product, the computer software product is deposited
Storage is in a storage medium (such as ROM/RAM, magnetic disc, CD), including some instructions are causing a station terminal
Equipment (can be mobile phone, computer, server, or network equipment etc.) performs the side of each embodiment of the present invention
Method.
Embodiment 2
According to embodiments of the present invention, a kind of application program for being used to implement the method for pushing of above-mentioned application program is additionally provided
Pusher, as shown in figure 5, the device can include：
First receiving unit 50, the wireless network list sent for receiving terminal apparatus, wherein, wireless network list
It has recorded multiple wireless network identifications that terminal device scans arrive；Determining unit 52, for according to multiple wireless network marks
Know the real-time geographical locations for determining terminal device；Query unit 54, obtained for inquiry corresponding with real-time geographical locations
At least one application program；Push unit 56, at least one application program to be pushed into terminal device.
In the present embodiment, the wireless network list sent by receiving terminal apparatus, wherein, wireless network list note
Multiple wireless network identifications that terminal device scans arrive are recorded；The reality of terminal device is determined according to multiple wireless network identifications
When geographical position；Inquiry obtains at least one application program corresponding with real-time geographical locations；Journey is applied by least one
Sequence pushes to terminal device.It is easily noted that, this programme has been paid close attention to residing for user when to user's pushing application program
Real-time geographical locations, recommend suitable application program to user according to the real-time geographical locations of user, with prior art
Compare, this programme is concerned only with user interest hobby when solving to user's pushing application program, cause application program to be recommended
Low success rate of technical problem, while realize when to user's pushing application program pay close attention to user where scene (use
The geographical position at family), improve the success rate that application program is recommended.
Alternatively, said apparatus can also include：Second receiving unit, the user behavior number that receiving terminal apparatus is sent
According to；Generation unit, for generating list of application according to user behavior data, wherein, list of application includes multiple applications
Program；Acquiring unit, for obtaining each application program in list of application；Unit is established, for according to default
Configuration rule establishes the mapping relations of each application program and each preset geographical position.
Alternatively, query unit can also include：First acquisition module, for according to mapping relations from list of application
Obtain at least one application program corresponding with real-time geographical locations.
Alternatively, above-mentioned determining unit includes：First matching module, for by multiple wireless network identifications with it is multiple pre-
Deposit wireless network identification to be matched, the first wireless network identification in multiple wireless network identifications and multiple nothings that prestore
First in line network identity prestores in the case of wireless network identification matching, determines that first prestores wireless network identification pair
First answered prestores commercial circle geographical position as hit geographical position；Statistical module, for count first prestore commercial circle geography
Position is confirmed as hitting the number in geographical position.Determining module, in the case of being more than predetermined threshold value in number,
Determine first prestore commercial circle geographical position be terminal device real-time geographical locations.
Alternatively, said apparatus can also include：First acquisition module, for detecting that terminal device is connected to nothing
During line focus, user behavior data and/or the wireless network list of terminal device records are obtained.
Embodiment 3
Present invention also provides a kind of server, such as Fig. 6, the server can include：
Receiver 60, the wireless network list sent for receiving terminal apparatus, wherein, wireless network list records
Multiple wireless network identifications that terminal device scans arrive；Processor 62, for being determined eventually according to multiple wireless network identifications
The real-time geographical locations of end equipment and inquiry obtain at least one application program corresponding with real-time geographical locations；Transmitter
64, at least one application program to be pushed into terminal device.
In the present embodiment, the wireless network list sent by receiving terminal apparatus, wherein, wireless network list note
Multiple wireless network identifications that terminal device scans arrive are recorded；The reality of terminal device is determined according to multiple wireless network identifications
When geographical position；Inquiry obtains at least one application program corresponding with real-time geographical locations；Journey is applied by least one
Sequence pushes to terminal device.It is easily noted that, this programme has been paid close attention to residing for user when to user's pushing application program
Real-time geographical locations, recommend suitable application program to user according to the real-time geographical locations of user, with prior art
Compare, this programme is concerned only with user interest hobby when solving to user's pushing application program, cause application program to be recommended
Low success rate of problem, while realize when to user's pushing application program pay close attention to user where scene (user's
Geographical position), improve the success rate that application program is recommended.
Claims (11)
- A kind of 1. method for pushing of application program, it is characterised in that including：The wireless network list that receiving terminal apparatus is sent, wherein, the wireless network list records end Multiple wireless network identifications that end equipment scans；The real-time geographical locations of the terminal device are determined according to the multiple wireless network identification；Inquiry obtains at least one application program corresponding with the real-time geographical locations；At least one application program is pushed into the terminal device.
- 2. according to the method for claim 1, it is characterised in that in the wireless network list that receiving terminal apparatus is sent Before, methods described also includes：Receive the user behavior data that the terminal device is sent；List of application is generated according to the user behavior data, wherein, the list of application include it is multiple it is described should Use program；Obtain each application program in the list of application；The mapping relations of each application program and each preset geographical position are established according to default configuration rule.
- 3. according to the method for claim 2, it is characterised in that inquiry obtains corresponding with the real-time geographical locations The step of at least one application program, includes：Obtained according to the mapping relations from the list of application it is corresponding with the real-time geographical locations described in A few application program.
- 4. according to the method for claim 1, it is characterised in that described to be determined according to the multiple wireless network identification The step of real-time geographical locations of the terminal device, includes：The multiple wireless network identification is matched with multiple wireless network identifications that prestore, in the multiple nothing The first wireless network identification in line network identity and first in multiple wireless network identifications that prestore prestore wireless network In the case of network mark matching, determine that described first prestores corresponding to wireless network identification and first to prestore commercial circle geography Position is hit geographical position；Count described first prestore commercial circle geographical position be confirmed as it is described hit geographical position number；In the case where the number is more than predetermined threshold value, determine that the described first commercial circle geographical position that prestores is described The real-time geographical locations of terminal device.
- 5. according to the method for claim 2, it is characterised in that detecting that the terminal device is connected to wireless heat During point, the user behavior data of the terminal device records and/or the wireless network list are obtained.
- A kind of 6. pusher of application program, it is characterised in that including：First receiving unit, the wireless network list sent for receiving terminal apparatus, wherein, the wireless network The multiple wireless network identifications that the network list records terminal device scans arrive；Determining unit, for determining the real-time geographic position of the terminal device according to the multiple wireless network identification Put；Query unit, at least one application program corresponding with the real-time geographical locations is obtained for inquiring about；Push unit, at least one application program to be pushed into the terminal device.
- 7. device according to claim 6, it is characterised in that described device also includes：Second receiving unit, receive the user behavior data that the terminal device is sent；Generation unit, for generating list of application according to the user behavior data, wherein, the list of application Including multiple application programs；Acquiring unit, for obtaining each application program in the list of application；Unit is established, for establishing each application program and each default geography according to default configuration rule The mapping relations of position.
- 8. device according to claim 7, it is characterised in that the query unit includes：First acquisition module, for obtained according to the mapping relations from the list of application with it is described in real time Manage at least one application program of position correspondence.
- 9. device according to claim 6, it is characterised in that the determining unit includes：First matching module, for the multiple wireless network identification and multiple wireless network identifications that prestore to be carried out Matching, the first wireless network identification and multiple wireless network identifications that prestore in the multiple wireless network identification In first prestore in the case of wireless network identification matching, determine that described first wireless network identification that prestores is corresponding First prestore commercial circle geographical position for hit geographical position；Statistical module, it is confirmed as the hit geographical position for counting the described first commercial circle geographical position that prestores Number；Determining module, in the case of being more than predetermined threshold value in the number, determine that described first prestores commercial circle Geographical position is the real-time geographical locations of the terminal device.
- 10. device according to claim 7, it is characterised in that described device also includes：First acquisition module, use When detecting that the terminal device is connected to hotspot, the user of the terminal device records is obtained Behavioral data and/or the wireless network list.
- A kind of 11. server, it is characterised in that including：Receiver, the wireless network list sent for receiving terminal apparatus, wherein, the wireless network list It has recorded multiple wireless network identifications that the terminal device scans arrive；Processor, for determining the real-time geographical locations of the terminal device according to the multiple wireless network identification, And inquire about and obtain at least one application program corresponding with the real-time geographical locations；Transmitter, at least one application program to be pushed into the terminal device.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610033537.7A CN107341149A (en) | 2016-01-19 | 2016-01-19 | Method for pushing, device and the server of application program |
| PCT/CN2017/000073 WO2017124919A1 (en) | 2016-01-19 | 2017-01-03 | Pushing method and apparatus for application program, and server |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610033537.7A CN107341149A (en) | 2016-01-19 | 2016-01-19 | Method for pushing, device and the server of application program |
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| CN107341149A true CN107341149A (en) | 2017-11-10 |
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| CN201610033537.7A Pending CN107341149A (en) | 2016-01-19 | 2016-01-19 | Method for pushing, device and the server of application program |
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