CN107291364B - Information display method and terminal equipment - Google Patents

Information display method and terminal equipment Download PDF

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Publication number
CN107291364B
CN107291364B CN201610226010.6A CN201610226010A CN107291364B CN 107291364 B CN107291364 B CN 107291364B CN 201610226010 A CN201610226010 A CN 201610226010A CN 107291364 B CN107291364 B CN 107291364B
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CN107291364A (en
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黄琳
唐元海
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Tencent Technology Beijing Co Ltd
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Tencent Technology Beijing Co Ltd
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Priority to CN201610226010.6A priority Critical patent/CN107291364B/en
Priority to JP2018535401A priority patent/JP6768809B2/en
Priority to KR1020187019696A priority patent/KR102140549B1/en
Priority to PCT/CN2017/079413 priority patent/WO2017177846A1/en
Publication of CN107291364A publication Critical patent/CN107291364A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • G06F3/04886Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures by partitioning the display area of the touch-screen or the surface of the digitising tablet into independently controllable areas, e.g. virtual keyboards or menus
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04817Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0489Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using dedicated keyboard keys or combinations thereof
    • G06F3/04895Guidance during keyboard input operation, e.g. prompting
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F2203/00Indexing scheme relating to G06F3/00 - G06F3/048
    • G06F2203/048Indexing scheme relating to G06F3/048
    • G06F2203/04803Split screen, i.e. subdividing the display area or the window area into separate subareas

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  • General Business, Economics & Management (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The application discloses an information display method, wherein the method is applied to a terminal device, and when the terminal device displays main information of an application on a user interface, the method comprises the following steps: displaying first additional information in a first area preset on a user interface; responding to a first operation action executed by the user, and determining a second area corresponding to the first operation action; and displaying all or part of second additional information corresponding to the first additional information according to the size of the second area. The application also discloses corresponding terminal equipment. According to the technical scheme disclosed by the application, the display of the additional information is realized efficiently.

Description

Information display method and terminal equipment
Technical Field
The invention relates to the technical field of internet, in particular to an information display method and terminal equipment.
Background
Currently, when the terminal device presents main information of an application on a user interface (for example, a news client presents news content), corresponding additional information (for example, advertisement information, promotion information, etc.) is also presented on the user interface. The additional information may be presented on the user interface in the form of a banner, an open screen, a stream of information, etc.
Disclosure of Invention
The embodiment of the invention provides an information display method, which is used for realizing efficient additional information display.
The invention provides an information display method, which is applied to a terminal device, and when the terminal device displays main information of an application on a user interface, the method comprises the following steps:
displaying first additional information in a first area preset on a user interface;
responding to a first operation action executed by the user, and determining a second area corresponding to the first operation action;
and displaying all or part of second additional information corresponding to the first additional information according to the size of the second area.
The present invention also provides a terminal device, when the terminal device displays the main information of an application on a user interface, the terminal device further includes:
the display module is used for displaying the first additional information in a first area preset on the user interface;
the determining module is used for responding to a first operation action executed by the user and determining a second area corresponding to the first operation action;
the display module is further configured to display all or part of second additional information corresponding to the first additional information according to the size of the second area.
By adopting the technical scheme, efficient additional information display is realized, and in addition, the size of the additional information display area is determined by the interaction between the user and the terminal equipment, so that the display of the main information which is interested by the user is kept on the user interface according to the user requirement while the additional information is displayed, and the user experience is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
FIGS. 1A-1C are flow charts of information presentation methods provided by embodiments of the present invention;
FIG. 2 is a schematic diagram of additional information presentation provided by an embodiment of the present invention;
FIGS. 3A-3B are schematic diagrams of a second region provided by embodiments of the present invention;
FIG. 4A is a schematic diagram of a main information presentation page provided by an embodiment of the present invention;
FIGS. 4B-4D are schematic diagrams of a presentation of primary information provided by an embodiment of the present invention;
FIGS. 5A-5B are schematic diagrams of a presentation of primary information provided by an embodiment of the present invention;
fig. 6 is a schematic diagram of a terminal device structure according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The inventor of the present invention finds in the research process that when the terminal device displays the main information of an application on the user interface, the terminal device can also display corresponding additional information on the user interface in a banner mode, an information flow mode, and the like. When the user clicks on the presented additional information, the detailed content of the additional information will be presented on the whole user interface. In this way, the content of any piece of main information will not be presented on the user interface.
In view of this, an embodiment of the present invention provides an information displaying method, which is applied to a terminal device. According to the method provided by the embodiment of the invention, when the terminal equipment displays the main information of an application on the user interface, the first additional information is displayed in a first area preset on the user interface; responding to a first moving operation executed by the user, and determining a second area corresponding to the first moving operation; and displaying all or part of second additional information corresponding to the first additional information according to the size of the second area. Thus, an additional information display mode is provided. In addition, the size of the additional information display area is determined by the interaction between the user and the terminal equipment, so that the display of the main information which is interested by the user is reserved on the user interface according to the user requirement while the additional information is displayed, and the user experience is improved.
Fig. 1A is a flowchart of an information presentation method according to an embodiment of the present invention. The method is applied to a terminal device. As shown in fig. 1A, when the terminal device presents main information of an application on a user interface, the method includes the following steps.
Step 101: and displaying the first additional information in a first area preset on the user interface.
As shown in fig. 2, on the user interface 200, first additional information is displayed in a first preset area 201 at the upper right corner. At this time, the main information of the application is displayed in a preset third area 202, where the third area is an area for displaying the main information of the application. For example, while the news content of the news client is displayed on the user interface, additional information such as advertisements, promotions and the like attached to the news client can be displayed in the preset first area.
In an embodiment of the present invention, as shown in fig. 2, when the preset first area 201 on the user interface 200 shows the first additional information, a prompt icon 203 of the first moving operation is further shown to prompt the user that the first moving operation can be performed.
In one embodiment of the present invention, the first predetermined area may be one or more. The first preset area may be located at an upper left corner, an upper right corner, a lower left corner, a lower right corner, and the like of the user interface, which is not limited in the present invention.
Step 102: and in response to the first operation action executed by the user, determining a second area corresponding to the first operation action.
Step 103: and displaying all or part of second additional information corresponding to the first additional information according to the size of the second area.
In an embodiment of the present invention, the first additional information may be summary information of the second additional information, or may be a part of information of the second additional information.
In one embodiment of the invention, the first operation action performed by the user may be a movement operation of moving from a first position located within the first area to a second position in the user interface on the touch screen. For example, when the user moves on the touch screen from a first position located in the first area, the terminal device periodically detects the first movement operation as the user's finger moves on the touch screen, and gradually displays part or all of the second additional information on the user interface according to the current second position. Meanwhile, as the first area for displaying the additional information is increased, the third area for displaying the main information is decreased as if the third area for displaying the main information is torn off, and thus, the first moving operation is also vividly referred to as a "page tearing operation".
In one embodiment of the invention, when a first movement operation of a user on the touch screen from a first position located in the first area to a second position in the user interface is detected, the position of at least one variable edge of the second area is determined according to the second position. And determining the second area according to the determined position of at least one variable edge and the preset positions of other fixed edges of the second area.
Specifically, if the second location is located in a preset fourth area, a preset edge on the fourth area is used as the variable edge of the second area, where the fourth area is a minimum area preset in the user interface and used for displaying the main information.
As shown in fig. 3A, in the user interface 300, when the terminal device detects that the user moves from the first position 303 in the first area 301 located at the upper right corner to the second position 304 in the fourth area 302 located at the lower left corner on the touch screen, a preset edge 310 on the fourth area 302 is taken as a variable edge of the second area 305, and the variable edge 310 and the preset other fixed edges 311 and 314 form the second area 305 (the oblique line area in fig. 3).
And if the second position is not located in the preset fourth area, taking a line which is parallel to a preset edge on the first area and passes through the second position as the variable edge of the second area.
As shown in fig. 3B, in the user interface 300, when the terminal device detects that the user moves from the first position 303 to the second position 304 in the first area 301 located at the upper right corner on the touch screen (the second position 304 is not in the fourth area 302), a line parallel to a preset edge 315 on the first area 301 and passing through the second position 304 is taken as the variable edge 310 of the second area 305, and the variable edge 310 and the preset other fixed edges 311 and 313 form the second area 305 (the oblique line area in fig. 3B).
In an embodiment of the present invention, the first operation action performed by the user may be an operation gesture, for example, various actions (such as shaking, swinging, rotating, etc.) performed by the user holding the terminal device, and actions of clapping, table-shooting, stomping, shaking, nodding, etc. performed by the user. Various actions of the user holding the mobile terminal can be detected through sensors (such as a gravity acceleration sensor, a gyroscope and the like) on the terminal equipment, and the sensors can sense the attitude change of the terminal equipment, so that the actions can be detected. Or, various free actions of a user, such as clapping a palm, clapping a table, stomping a foot, shaking a head, nodding a head, and the like, can be detected through the intelligent device bound with the terminal device. The terminal device may periodically detect an operation gesture of the user, gradually display part or all of the second additional information on the user interface according to the detected operation gesture, and present a "page tearing" effect as described above. Wherein, the intelligent device bound with the terminal device can be a wearable device. The wearable device may be a portable device worn directly on the body, or integrated into a user's clothing or accessory, for example, using a watch, wrist band, glasses, foot ring, etc. The wearable device has a computing function and can be connected to the terminal device to realize data interaction with the terminal device.
In one embodiment of the present invention, the first operation action performed by the user may be a shaking operation. When the gravity sensor on the terminal device detects the shaking action of the user, the size of the second area is determined according to the detected gravity of the shaking operation of the user.
In an embodiment of the present invention, after the step 102 is executed, as shown in fig. 1B, the following steps may be further included:
step 111: and adjusting the size of a third area for displaying the main information on the user interface according to the determined second area.
As shown in fig. 4B, a second area 402 is used to present second additional information on the user interface 400. From this second area, a third area 403 for presenting the main information of the application is determined.
Step 112: and adjusting the content of the main information displayed in the third area according to the size of the current third area.
In an embodiment of the present invention, the terminal device determines a part of each content in the presentation page of the main information, which is covered by the current third area, and presents the determined part covered by the current third area in the current third area.
The method includes the steps that a display page of main information refers to a basic unit for displaying the main information of an application, when the application displays the main information (for example, a news client displays news content), main information data are extracted by taking the display page as a unit, the extracted main information data are typeset in the display page, one display page comprises one or more pieces of content (for example, abstract or title content of one or more news or one or more pieces of news text content), when the display is performed, the application matches the display page with a display area on a user interface, and the main information content capable of being displayed in the display area (including part or all of the one or more pieces of content in the display page) is further defined in the display page.
As shown in fig. 4A, the presentation page 401 of the main information includes main information content 410 and 417. When the main information is displayed in the whole area of the user interface 400, the display page 401 is matched with the user interface 400, and the content 413 and 415 covered by the user interface 400 on the display page is displayed on the user interface 400. Specifically, when the application is started, the user interface is covered on a preset area on the display page, and the part of each content in the display page of the main information, which is covered by the main information display area on the user interface, is displayed in the main information display area on the user interface. Subsequently, in response to an operation (e.g., moving up, moving down, etc.) of the user, it is determined that the user interface is overlaid on the area on the presentation page, and a portion of each piece of content in the presentation page of the main information, which is overlaid by the main information presentation area on the user interface, is presented in the main information presentation area on the user interface.
As shown in fig. 4B, on the user interface 400, a second area 402 is used to present second additional information, and a third area 403 is used to present main information of an application. In the presentation page of the main information, the three pieces of content 410-412 are covered by the current third area. Thus, as shown in fig. 4C, the portion (e.g., the diagonal portion in fig. 4C) of the three pieces of content 410-412 in the presentation page 401 of the main information covered by the current third area is presented in the third area 403 of the user interface 401.
In another embodiment of the present invention, the terminal device determines the part of each content in the presentation page of the main information, which is covered by the current third area; for the determined part of each piece of content covered by the current third area, judging whether the comparison between the piece of content contained in the current third area and the whole piece of content is larger than a preset proportion threshold value; if so, displaying the piece of content in the current third area; otherwise, the piece of content is deleted from the current third area. For example, if the preset percentage threshold is 100%, the piece of content can only be presented in the current third area if the entire piece of content is in the portion covered by the current third area.
As shown in fig. 4B, on the user interface 400, a second area 402 is used to present second additional information, and a third area 403 is used to present main information of an application. The three contents 410 and 412 in the presentation page of the main information are covered by the current third area. Wherein the content 410-412 contained in the current third area is 20%, 45%, 75% compared with the respective total content. As shown in fig. 4D, if the preset percentage threshold is 40%, the portion (e.g., the portion with diagonal lines in fig. 4D) of the two pieces of content 411 and 412 in the presentation page 401 of the main information, which is covered by the current third area, is presented in the third area 403 of the user interface 401, and the content 410 is deleted from the current third area.
In an embodiment of the present invention, after the step 103 is executed, as shown in fig. 1C, the following steps may be further included:
step 121: and in response to a second operation action executed by the user, terminating the display of the second additional information.
In one embodiment of the present invention, the second moving operation performed by the user may be an operation of moving from any position located within the third area for presenting the main information to any position in the second area for presenting the additional information on the touch screen. Since the second moving operation corresponds to restoring the main information display region that has been torn off with respect to the first moving operation (i.e., "page tearing operation"), the second moving operation is also referred to as "restoring operation".
In another embodiment of the present invention, the second operation action performed by the user may be an operation gesture, such as shaking the terminal device, clapping a palm, clapping a table, stomping a foot, shaking a head, nodding a head, etc. The operation gesture can be detected through a sensor on the terminal device or an intelligent device bound with the terminal device, and the recovery effect is presented.
Step 122: and taking the combined area of the second area and the third area as a current third area, determining the part of each content in the display page of the main information, which is covered by the current third area, according to the size of the current third area, and displaying the determined part covered by the current third area in the current third area.
In one embodiment of the present invention, after detecting the first moving operation of the user, a second area 502 for presenting additional information and a third area 503 for presenting main information in the user interface 500 are shown in fig. 5A. After the second moving operation by the user is detected, a merged area 504 (shown in fig. 5B) of the second area 502 and the third area 503 shown in fig. 5A is taken as the current third area.
In an embodiment of the present invention, as shown in fig. 5B, it is determined that the portion of the three pieces of content 510-512 covered by the current third area 504 in the presentation page 501 of the main information includes all the three pieces of content 510-512, and all the three pieces of content 510-512 are presented in the current third area.
In an embodiment of the present invention, as shown in fig. 3A, when second additional information corresponding to the first additional information is displayed, a prompt icon 306 for a second moving operation is displayed on the user interface to prompt the user that the second moving operation can be performed.
In an embodiment of the present invention, after all or part of the second additional information corresponding to the first additional information is displayed, if it is determined that the account currently logged in by the application obtains the virtual package, the terminal device shares the sharing information corresponding to the first additional information to the social network platform, and obtains the virtual package from the server. Correspondingly, if the server determines that the account currently logged in by the application obtains the virtual item package and the account shares the sharing information to the social network platform, the virtual item package is sent to the terminal device. For example, after the user performs the "page tearing operation", the server randomly issues a "red packet" to the account currently logged in by the application according to a preset probability. And if the account is determined to obtain the red package and the advertisement information attached to the application main information is shared to the friend circle of the WeChat corresponding to the account, the account acquires the 'red package' from the server.
In an embodiment of the present invention, if it is determined that a ratio of the second additional information displayed on the user interface of the terminal device to all the second additional information is greater than a preset display ratio threshold, the server may determine whether to allocate a virtual item package to the account in a random manner.
The information display method provided by the embodiment of the invention is explained above. The following describes the apparatus provided by the embodiment of the present invention with reference to the drawings.
Fig. 6 is a schematic structural diagram of a terminal device according to an embodiment of the present invention. As shown in fig. 6, when the terminal device presents the main information of an application on the user interface, the terminal device includes the following modules:
the display module 601 is configured to display first additional information in a first area preset on a user interface;
a determining module 602, configured to determine, in response to a first operation action performed by the user, a second area corresponding to the first operation action;
the display module 601 is further configured to display all or part of the second additional information corresponding to the first additional information according to the size of the second area.
In one embodiment of the invention, the first operation action is a first movement operation of a user on the touch screen from a first position located in the first area to a second position in the user interface
The display module 601 is configured to determine a position of at least one variable edge of the second area according to the second position; and determining the second area according to the determined position of the at least one variable edge and the preset positions of other fixed edges of the second area.
In an embodiment of the present invention, the displaying module 601 is configured to, if the second location is located in a preset third area, take a preset edge on the third area as the variable edge of the second area, where the third area is a minimum area preset in the user interface and used for displaying the main information; otherwise, a line parallel to a preset edge on the first area and passing through the second position is used as the variable edge of the second area.
In an embodiment of the present invention, the terminal device further includes an adjusting module 603, configured to, after determining a second area corresponding to the moving operation, adjust a size of a third area on the user interface according to the determined second area, where the third area is used to display the main information; and adjusting the content of the main information displayed in the third area according to the size of the current third area.
In an embodiment of the present invention, the adjusting module 603 is configured to determine a portion of each content in the presentation page of the main information, which is covered by the current third area; and displaying the determined part covered by the current third area in the current third area.
In an embodiment of the present invention, the adjusting module 603 is configured to determine a portion of each content in the presentation page of the main information, which is covered by the current third area; for the determined part of each piece of content covered by the current third area, judging whether the comparison between the piece of content contained in the current third area and the whole piece of content is larger than a preset proportion threshold value; if so, displaying the piece of content in the current third area; otherwise, the piece of content is deleted from the current third area.
In an embodiment of the present invention, the presentation module 601 is further configured to terminate presenting the second additional information in response to a second operation action performed by the user.
In an embodiment of the present invention, the presentation module 601 is further configured to terminate presenting the second additional information in response to a second operation action performed by the user; and taking the combined area of the second area and the third area as a current third area, determining the part of each content in the display page of the main information, which is covered by the current third area, according to the size of the current third area, and displaying the determined part covered by the current third area in the current third area.
In an embodiment of the present invention, the terminal device further includes: an obtaining module 604, configured to, if it is determined that the account currently logged in by the application obtains the virtual package, share the sharing information corresponding to the first additional information to a social network platform; and obtaining the virtual goods package from a server.
The module 601 and 604 may be instruction modules stored in the memory 610 of the terminal device 600, and the instruction modules include instructions executable by the processor. When the processor 611 in the terminal device 600 executes the instructions in the modules 601 and 604, various functions of the modules 601 and 604 can be implemented.
In addition, functional modules in the embodiments of the present invention may be integrated into one processing unit, or each module may exist alone physically, or two or more modules are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit. The functional modules of the embodiments may be located in one terminal or network node, or may be distributed over a plurality of terminals or network nodes.
In addition, each of the embodiments of the present invention can be realized by a data processing program executed by a data processing apparatus such as a computer. It is clear that the data processing program constitutes the invention. Further, the data processing program, which is generally stored in one storage medium, is executed by directly reading the program out of the storage medium or by installing or copying the program into a storage device (such as a hard disk and/or a memory) of the data processing device. Such a storage medium therefore also constitutes the present invention. The storage medium may use any type of recording means, such as a paper storage medium (e.g., paper tape, etc.), a magnetic storage medium (e.g., a flexible disk, a hard disk, a flash memory, etc.), an optical storage medium (e.g., a CD-ROM, etc.), a magneto-optical storage medium (e.g., an MO, etc.), and the like.
The invention therefore also provides a storage medium in which a data processing program is stored which is designed to carry out any one of the embodiments of the method according to the invention described above.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.

Claims (21)

1. An advertisement information display method is applied to a terminal device, and comprises the following steps:
when the terminal equipment starts to display main information of an application in a third area on a user interface, displaying first additional information and a prompt icon for prompting a user to execute a first operation action in the first area preset on the user interface, wherein the user interface is composed of the third area and the first area;
receiving a first operation action executed by the user, wherein the first operation action is a moving operation of moving from a first position located in a first area to a second position in a user interface on the touch screen;
determining a second area corresponding to the first operation action according to the second position, wherein the size of the third area is gradually reduced and the size of the second area is gradually increased in the process of moving from the first position located in the first area to the second position in the user interface, and the user interface is formed by the third area and the second area after the size of the third area is reduced after the user performs the first operation action;
and displaying all or part of second additional information corresponding to the first additional information according to the size of the second area, and displaying a prompt icon of a second movement operation at the second position in the user interface to prompt a user to execute a second operation action, wherein the second operation action is an operation of moving from a third position located in the third area to a fourth position in the second area on the touch screen, and the first additional information is summary information or partial information of the second additional information.
2. The method of claim 1, wherein the determining the second region corresponding to the first operation action comprises:
determining the position of at least one variable edge of the second area according to the second position;
and determining the second area according to the determined position of the at least one variable edge and the preset positions of other fixed edges of the second area.
3. The method of claim 2, wherein determining the location of the at least one variable edge of the second region comprises:
if the second position is located in a preset fourth area, taking a preset edge on the fourth area as a variable edge of the second area, wherein the fourth area is a minimum area preset in the user interface and used for displaying the main information;
otherwise, a line parallel to a preset edge on the first area and passing through the second position is used as a variable edge of the second area.
4. The method of claim 1, after determining the second region corresponding to the first operation action, further comprising:
according to the determined second area, adjusting the size of a third area on the user interface, wherein the third area is used for displaying the main information;
and adjusting the content of the main information displayed in the third area according to the size of the current third area.
5. The method according to claim 4, wherein the adjusting the content of the main information displayed in the third area according to the size of the current third area comprises:
determining the part of each content in the display page of the main information, which is covered by the current third area;
and displaying the determined part covered by the current third area in the current third area.
6. The method according to claim 4, wherein the adjusting the content of the main information displayed in the third area according to the size of the current third area comprises:
determining the part of each content in the display page of the main information, which is covered by the current third area;
for the determined part of each piece of content covered by the current third area, judging whether the comparison between the piece of content contained in the current third area and the whole piece of content is larger than a preset proportion threshold value; if so, displaying the piece of content in the current third area; otherwise, the piece of content is deleted from the current third area.
7. The method of claim 1, further comprising, after presenting second additional information corresponding to the first additional information:
and in response to a second operation action executed by the user, terminating the display of the second additional information.
8. The method of claim 4, further comprising, after presenting second additional information corresponding to the first additional information:
in response to a second operation action performed by the user, terminating presentation of the second additional information;
and taking the combined area of the second area and the third area as a current third area, determining the part of each content in the display page of the main information, which is covered by the current third area, according to the size of the current third area, and displaying the determined part covered by the current third area in the current third area.
9. The method of claim 1, further comprising, after presenting second additional information corresponding to the first additional information:
determining the sizes of the second area and a third area according to the fourth position, wherein the size of the third area gradually decreases and increases and the size of the second area gradually decreases in the process of moving from a third position located in the third area to a fourth position in the second area;
according to the size of the determined third area, displaying the part, covered by the determined third area, of each piece of content in the display page of the main information in the determined third area; and
and displaying the part of the second additional information covered by the determined second area in the determined second area according to the size of the determined second area.
10. The method of claim 1, further comprising, after displaying all or a part of the second additional information corresponding to the first additional information:
sharing the sharing information corresponding to the first additional information to a social network platform if the fact that the account which is logged in currently by the application obtains the virtual item package is determined;
and obtaining the virtual goods package from a server.
11. A terminal device, characterized in that the terminal device comprises:
the terminal device comprises a display module, a first operation action module and a second operation action module, wherein the display module is used for displaying first additional information in a first area preset on a user interface and prompting a user to execute a first operation action when the terminal device starts to display main information of an application in a third area on the user interface, and the user interface consists of the third area and the first area;
the determining module is used for receiving a first operation action executed by the user, and the first operation action can be a moving operation of moving from a first position located in a first area to a second position in a user interface on the touch screen; determining a second area corresponding to the first operation action according to the second position, wherein the size of the third area is gradually reduced and the size of the second area is gradually increased in the process of moving from the first position located in the first area to the second position in the user interface, and the user interface is formed by the third area and the second area after the size of the third area is reduced after the user performs the first operation action;
the display module is further configured to display all or part of second additional information corresponding to the first additional information according to the size of the second area, and display a prompt icon of a second moving operation at the second position in the user interface, so as to prompt the user to execute a second operation action, where the second operation action is an operation of moving from a third position located in the third area to a fourth position located in the second area on the touch screen, and the first additional information is summary information or partial information of the second additional information.
12. The terminal device of claim 11, wherein the presentation module is configured to determine a position of at least one variable edge of the second area according to the second position; and determining the second area according to the determined position of the at least one variable edge and the preset positions of other fixed edges of the second area.
13. The terminal device according to claim 12, wherein the presentation module is configured to, if the second location is located in a preset fourth area, take a preset edge on the fourth area as a variable edge of the second area, where the fourth area is a minimum area preset in the user interface for presenting the main information; otherwise, a line parallel to a preset edge on the first area and passing through the second position is used as a variable edge of the second area.
14. The terminal device of claim 11, further comprising:
the adjusting module is used for adjusting the size of a third area on the user interface according to the determined second area after the second area corresponding to the first operation action is determined, wherein the third area is used for displaying the main information; and adjusting the content of the main information displayed in the third area according to the size of the current third area.
15. The terminal device according to claim 14, wherein the adjusting module is configured to determine a portion of each content in the presentation page of the main information, which is covered by the current third area; and displaying the determined part covered by the current third area in the current third area.
16. The terminal device according to claim 14, wherein the adjusting module is configured to determine a portion of each content in the presentation page of the main information, which is covered by the current third area; for the determined part of each piece of content covered by the current third area, judging whether the comparison between the piece of content contained in the current third area and the whole piece of content is larger than a preset proportion threshold value; if so, displaying the piece of content in the current third area; otherwise, the piece of content is deleted from the current third area.
17. The terminal device of claim 11, wherein the presentation module is further configured to terminate presentation of the second additional information in response to a second operation action performed by the user.
18. The terminal device of claim 14, wherein the presentation module is further configured to terminate presentation of the second additional information in response to a second operation action performed by the user; and taking the combined area of the second area and the third area as a current third area, determining the part of each content in the display page of the main information, which is covered by the current third area, according to the size of the current third area, and displaying the determined part covered by the current third area in the current third area.
19. The terminal device of claim 11,
the determining module is further configured to determine sizes of the second area and a third area according to the fourth position, wherein the size of the third area gradually decreases and increases and the size of the second area gradually decreases in the process of moving from a third position located within the third area to a fourth position in the second area;
the display module is further used for displaying the part, covered by the determined third area, of each piece of content in the display page of the main information in the determined third area according to the size of the determined third area; and according to the size of the determined second area, displaying the part of the second additional information covered by the determined second area in the determined second area.
20. The terminal device of claim 11, further comprising:
the obtaining module is used for sharing the sharing information corresponding to the first additional information to a social network platform if the fact that the account which is logged in currently by the application obtains the virtual item package is determined; and obtaining the virtual goods package from a server.
21. A storage medium having stored thereon machine readable instructions for causing at least one processor to perform the method of any one of claims 1-10.
CN201610226010.6A 2016-04-13 2016-04-13 Information display method and terminal equipment Active CN107291364B (en)

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