CN107077690A - 定向基于Web的广告的方法 - Google Patents

定向基于Web的广告的方法 Download PDF

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Publication number
CN107077690A
CN107077690A CN201580046713.4A CN201580046713A CN107077690A CN 107077690 A CN107077690 A CN 107077690A CN 201580046713 A CN201580046713 A CN 201580046713A CN 107077690 A CN107077690 A CN 107077690A
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China
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user
advertisement
profile
advertising objective
type
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Pending
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CN201580046713.4A
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English (en)
Chinese (zh)
Inventor
埃尔纳·哈吉耶夫
马丁·萨洛
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Realeyes OU
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Realeyes OU
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Publication of CN107077690A publication Critical patent/CN107077690A/zh
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN201580046713.4A 2014-09-01 2015-09-01 定向基于Web的广告的方法 Pending CN107077690A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
GBGB1415428.0A GB201415428D0 (en) 2014-09-01 2014-09-01 Method of targeting web-based advertisements
GB1415428.0 2014-09-01
PCT/EP2015/069908 WO2016034565A1 (en) 2014-09-01 2015-09-01 Method of targeting web-based advertisements

Publications (1)

Publication Number Publication Date
CN107077690A true CN107077690A (zh) 2017-08-18

Family

ID=51752422

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201580046713.4A Pending CN107077690A (zh) 2014-09-01 2015-09-01 定向基于Web的广告的方法

Country Status (6)

Country Link
US (1) US20170249663A1 (enExample)
EP (1) EP3189487A1 (enExample)
JP (1) JP6666334B2 (enExample)
CN (1) CN107077690A (enExample)
GB (1) GB201415428D0 (enExample)
WO (1) WO2016034565A1 (enExample)

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CN109658135A (zh) * 2018-12-06 2019-04-19 广州大麦信息科技有限公司 基于效果数据的竞价调控方法、系统、平台及存储介质
CN110706029A (zh) * 2019-09-26 2020-01-17 恩亿科(北京)数据科技有限公司 广告定向投放方法和装置、电子设备及存储介质
CN111260416A (zh) * 2020-02-13 2020-06-09 支付宝(杭州)信息技术有限公司 用于确定对象的关联用户的方法及装置
TWI773384B (zh) * 2021-01-22 2022-08-01 現觀科技股份有限公司 用於判定特定電信裝置的廣告標識符的方法及廣告伺服器

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GB2528640A (en) * 2014-06-26 2016-02-03 Piksel Inc Delivering content
US10599817B2 (en) 2016-03-08 2020-03-24 Adobe Inc. Portion-level digital rights management in digital content
US20170278206A1 (en) * 2016-03-24 2017-09-28 Adobe Systems Incorporated Digital Rights Management and Updates
US10346594B2 (en) 2016-03-24 2019-07-09 Adobe Inc. Digital rights management leveraging motion or environmental traits
US10460082B2 (en) 2016-04-04 2019-10-29 Adobe Inc. Digital rights management progressive control and background processing
GB201620476D0 (en) 2016-12-02 2017-01-18 Omarco Network Solutions Ltd Computer-implemented method of predicting performance data
WO2018099725A1 (en) * 2016-12-02 2018-06-07 Realeyes Oü Data processing methods for predictions of media content performance
US10656706B2 (en) 2017-12-04 2020-05-19 International Business Machines Corporation Modifying a computer-based interaction based on eye gaze
US11900928B2 (en) * 2017-12-23 2024-02-13 Soundhound Ai Ip, Llc System and method for adapted interactive experiences
US11610077B2 (en) * 2019-05-10 2023-03-21 Paypal, Inc. Systems and methods for integrated multi-factor multi-label analysis
CN111768219B (zh) * 2019-05-30 2024-06-18 北京沃东天骏信息技术有限公司 广告人群实验方法、装置及存储介质
GB201911564D0 (en) * 2019-08-13 2019-09-25 Realeyes Oue System and method for collecting data to assess effectiveness of displayed content
JP2022072337A (ja) * 2020-10-29 2022-05-17 大日本印刷株式会社 情報処理方法、プログラム、什器、情報処理装置および情報処理システム
US20230267505A1 (en) * 2022-02-23 2023-08-24 Interwise Ltd. Apparatuses and methods to facilitate stateful narrative content items
US12393617B1 (en) * 2022-09-30 2025-08-19 Amazon Technologies, Inc. Document recommendation based on conversational log for real time assistance
JP7398853B1 (ja) 2023-06-30 2023-12-15 ヴィアゲート株式会社 動画視聴解析システム、動画視聴解析方法および動画視聴解析プログラム
JP7398854B1 (ja) 2023-06-30 2023-12-15 ヴィアゲート株式会社 ウェブページ閲覧解析システム、ウェブページ閲覧解析方法およびウェブページ閲覧解析プログラム

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WO2010038112A1 (en) * 2008-10-03 2010-04-08 Sony Ericsson Mobile Communications Ab System and method for capturing an emotional characteristic of a user acquiring or viewing multimedia content
CN102222300A (zh) * 2010-04-14 2011-10-19 微软公司 评估用户与广告交互的偏好
US20120290511A1 (en) * 2011-05-11 2012-11-15 Affectivon Ltd. Database of affective response and attention levels
CN102934139A (zh) * 2010-06-18 2013-02-13 微软公司 以用户为中心的实时广告竞价
US20130311291A1 (en) * 2012-05-21 2013-11-21 BrandintelX, Inc. Mobile messaging ecosystem - content message layer
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US9607025B2 (en) * 2012-09-24 2017-03-28 Andrew L. DiRienzo Multi-component profiling systems and methods
US20140149223A1 (en) * 2012-11-29 2014-05-29 Nipun Mathur Targeted Advertisements In Mobile Applications
US9015062B2 (en) * 2013-06-20 2015-04-21 Aol Advertising Inc. Systems and methods for cross-browser advertising ID synchronization
US20150134404A1 (en) * 2013-11-12 2015-05-14 Mattersight Corporation Weighted promoter score analytics system and methods

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US20070265923A1 (en) * 2005-12-24 2007-11-15 Rich Media Club, Llc System and method for creation, distribution and tracking of advertising via electronic networks
WO2010038112A1 (en) * 2008-10-03 2010-04-08 Sony Ericsson Mobile Communications Ab System and method for capturing an emotional characteristic of a user acquiring or viewing multimedia content
CN102222300A (zh) * 2010-04-14 2011-10-19 微软公司 评估用户与广告交互的偏好
CN102934139A (zh) * 2010-06-18 2013-02-13 微软公司 以用户为中心的实时广告竞价
US20120290511A1 (en) * 2011-05-11 2012-11-15 Affectivon Ltd. Database of affective response and attention levels
US20130311291A1 (en) * 2012-05-21 2013-11-21 BrandintelX, Inc. Mobile messaging ecosystem - content message layer
WO2014105266A1 (en) * 2012-12-31 2014-07-03 Affectiva, Inc. Optimizing media based on mental state analysis

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109658135A (zh) * 2018-12-06 2019-04-19 广州大麦信息科技有限公司 基于效果数据的竞价调控方法、系统、平台及存储介质
CN110706029A (zh) * 2019-09-26 2020-01-17 恩亿科(北京)数据科技有限公司 广告定向投放方法和装置、电子设备及存储介质
CN111260416A (zh) * 2020-02-13 2020-06-09 支付宝(杭州)信息技术有限公司 用于确定对象的关联用户的方法及装置
TWI773384B (zh) * 2021-01-22 2022-08-01 現觀科技股份有限公司 用於判定特定電信裝置的廣告標識符的方法及廣告伺服器

Also Published As

Publication number Publication date
EP3189487A1 (en) 2017-07-12
JP2017531251A (ja) 2017-10-19
WO2016034565A1 (en) 2016-03-10
US20170249663A1 (en) 2017-08-31
GB201415428D0 (en) 2014-10-15
JP6666334B2 (ja) 2020-03-13

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