CN107045688A - A kind of control method and device of accurate identification target terminal - Google Patents

A kind of control method and device of accurate identification target terminal Download PDF

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Publication number
CN107045688A
CN107045688A CN201610081939.4A CN201610081939A CN107045688A CN 107045688 A CN107045688 A CN 107045688A CN 201610081939 A CN201610081939 A CN 201610081939A CN 107045688 A CN107045688 A CN 107045688A
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China
Prior art keywords
target terminal
information
control information
control
correlation index
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CN201610081939.4A
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Chinese (zh)
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CN107045688B (en
Inventor
周辉
张克
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Beijing Xiaoxiang Innovation Artificial Intelligence Technology Co ltd
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Mdt Infotech Ltd Shanghai
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The present invention provides a kind of control method of accurate identification target terminal, and it is used to screen target terminal to determine whether that the target terminal sends the first control information, including：A. the first solicited message from the target terminal is received；B. the correlation index of the target terminal and first information collection is calculated；If c. the correlation index is more than first threshold, first control information is sent to the target terminal, wherein first control information, which includes first, counts invitation control information.Corresponding control device is also provided.The present invention is by obtaining the characteristic parameter identification target terminal ID in target terminal transmission information and judging its correlation index with first information collection, so that it is determined that the final information content sent to target terminal, information publisher is allowed to obtain target terminal ID in the case of the non-login account of user and monitor its operation behavior to realize that more targetedly information is pushed so that information publisher can formulate personalized Strategy for information issuing for target terminal.

Description

A kind of control method and device of accurate identification target terminal
Technical field
The invention belongs to operation system fingerprint field, especially terminal recognition system, specifically, It is related to the control method and related device of a kind of accurate identification target terminal.
Background technology
With the ever more popular of shopping online, increasing user starts to get used to by hand The mobile terminals such as machine, IPAD, tablet personal computer buy oneself based on wireless Internet whenever and wherever possible The commodity admired, on the basis of this, many businessmans see potential business opportunity therein, start to lead to It is interested that the buying behavior or purchase intention for crossing monitoring user targetedly push its to user Commdity advertisement, for example, user on a shopping website by A commodity add site shopping car after, No matter whether user subsequently have purchased A commodity, and all a period of time introversive its is pushed and A behind The related Commdity advertisement of commodity, the several of transaction are ultimately formed so as to improve the commodity and be received by user Rate, correspondingly, user can also again be bought by receiving A Commdity advertisements or continue previous The purchase operation of accidental interruption.
Existing shopping website, for example, Taobao, No. 1 shop etc. are obtained by node of shopping cart mostly The purchase intention or buying behavior information at family are taken, user carries out registration in advance on website and stepped on Land, website background server could be matched the purchase intention of user with user account, this Although the lasting tracking to user's buying behavior can be realized to a certain extent, it can obtain Information content is limited, for example, many users get used to so that visitor's identity browses web sites and is only confirming Need just carry out logon operation when shopping, then above-mentioned click on user account and user is gone Just less it is applicable for the method that matches, particularly some need to install on subscriber terminal equipment Application specific software could realize the situation of follow-up service, if user is in the software installation stage Installation operation is not completed because of various reasons, then can not be obtained completely according to existing information means of tracking Take the follow-up of these users.
Many times, user's needs are a kind of can be in source just to user or the behaviour of device end It is monitored as behavior, and passes through the controlling party of lasting tracking determination follow-up publishing policy Method, for example, just obtaining the end for being currently installed on the application software in the user installation application software stage End ID is simultaneously added in third party's list, is picked user terminal ID if software installation success Third party's list is removed out, next user sends to software background server and installs the software again Transfer to push other promotion messages related to the software to it during request；On the other hand, if soft Part installs unsuccessful, and user terminal ID is retained in third party's list, software backstage clothes Business device is searched when receiving mount request next time in third party's list, only when Termination ID exists The software installation bag is just sent to when can be matched in third party's list.
At this stage, the problem of extraordinary method of neither one solves mentioned above.It is most of In the case of, businessman can only shopping page monitor user buying behavior and with the user account phase Matching, does not provide one kind and just target terminal is monitored in user installation software phase, and The technical scheme matched based on target terminal ID.
The content of the invention
In order to overcome identification target terminal ID is not provided in the prior art and for different target Termination ID determines the technical problem of the technical scheme of information transmission content, and the purpose of the present invention is A kind of control method and device of accurate identification target terminal are provided.
According to an aspect of the present invention there is provided a kind of control method of accurate identification target terminal, It is used to screen target terminal to determine whether that the target terminal sends the first control information, bag Include following steps：
A. the first solicited message from the target terminal is received；
B. the correlation index of the target terminal and first information collection is calculated；
If c. the correlation index is more than first threshold, described first is sent to the target terminal Control information, wherein, first control information includes first and counts invitation control information.
Preferably, if the correlation index is not more than first threshold, sent to the target terminal Second control information, wherein second control information, which includes second, counts invitation control information.
Preferably, the step b comprises the following steps：
B1. the number of times occurred is concentrated to calculate described close in the first information based on the target terminal Join index.
Preferably, if first control information is activated, described first counts invitation control letter Breath is updated to the first information collection.
Preferably, comprise the following steps after the step c：
D. being counted based on described first invites control information to reset the target terminal described first The occurrence number that information is concentrated.
Preferably, the step a comprises the following steps：
A1. n characteristic information of the target terminal is obtained based on first solicited message, wherein n≥1；
A2. the characteristic probability C of the target terminal is calculated based on equation below：
AX=C
Wherein, the A is the parameter vector of m characteristic information；The X is m feature letter The feature value vector of breath, wherein 1≤m≤n；
A3. corresponding target terminal ID is obtained in the first database based on the characteristic probability C；
Correspondingly, the step b1 comprises the following steps：
B11. the target terminal is obtained based on the target terminal ID to concentrate in the first information Occurrence number；
B12. associating for the target terminal and the first information collection is calculated based on the occurrence number Index.
Preferably, first control information, second control information and/or first letter Breath collection be stored in following storage device any one or appoint it is multiple in：
- internal memory；
- background thread；
-Flash；
- flash memory disk；Or
- cloud storage device.
According to another aspect of the present invention, a kind of control dress of accurate identification target terminal is also provided Put, it is used to screen target terminal to determine whether that the target terminal sends the first control letter Breath, including：
First receiving device, it is used to receive the first solicited message from the target terminal；
First processing unit, it is used for the correlation index for calculating the target terminal and first information collection；
First judgment means, if it is used for the correlation index more than first threshold, to the mesh Mark terminal and send first control information, wherein, first control information includes first and counted Invite control information.
Preferably, the control device also includes second processing device, refers to if it is used for the association Number is not more than first thresholds, then sends the second control information to the target terminal, wherein described the Two control information include second and count invitation control information.
Preferably, first processing unit includes：
3rd processing unit, it, which is used to concentrate in the first information based on the target terminal, occurs Number of times calculate the correlation index.
Preferably, the control device also includes the second judgment means, if it is used for first control Information processed is activated, then first counting invites control information to be updated to the first information Collection.
Preferably, second judgment means include：
Fourth process device, it, which is used to count based on described first, invites control information to reset the mesh The occurrence number that mark terminal is concentrated in the first information.
Preferably, the first receiving device includes：
First acquisition device, it is used to obtain the target terminal based on first solicited message N characteristic information, wherein n >=1；
5th processing unit, it is used for the characteristic probability that the target terminal is calculated based on equation below C：
AX=C
Wherein, the A is the parameter vector of m characteristic information；The X is m feature letter The feature value vector of breath, wherein 1≤m≤n；
Second acquisition device, it is used to obtain in the first database pair based on the characteristic probability C The target terminal ID answered；
Correspondingly, the 3rd processing unit includes：
3rd acquisition device, it is used to exist based on the target terminal ID acquisitions target terminal The first information concentrates occurrence number；
6th processing unit, its be used for based on the occurrence number calculate the target terminal with it is described The correlation index of first information collection.
The present invention accurate identification target terminal control method and device, by the starting stage just User or terminal device operation behavior are monitored and continue tracking so that it is determined that follow-up is sent out Cloth strategy, can accurately recognize target terminal, so potential or targeted customer is carried out it is more accurate and Targetedly information is pushed, it is to avoid the wasting of resources and user are anti-caused by excessive insignificant popularization Sense.
Brief description of the drawings
By reading the detailed description made with reference to the following drawings to non-limiting example, this hair Bright other features, objects and advantages will become more apparent upon：
Fig. 1 shown according to the first embodiment of the present invention, a kind of accurate identification target terminal The flow chart of control method；
Fig. 2 shows according to the second embodiment of the present invention, a kind of accurate identification target terminal The flow chart of control method；
According to the third embodiment of the invention Fig. 3 show, a kind of accurate identification target terminal The flow chart of control method；
Fig. 4 shows according to the fourth embodiment of the invention, a kind of accurate identification target terminal The flow chart of control method；
Fig. 5 shows according to the fifth embodiment of the invention, a kind of control of accurate identification target terminal The structure chart of device processed；And
Fig. 6 shows the structural representation of a typical application scenarios according to the present invention.
Embodiment
In order to preferably make technical scheme clearly show, below in conjunction with the accompanying drawings The invention will be further described.
It will be appreciated by those skilled in the art that in order to solve prior art None- identified target terminal and base The technical problem of information presenting substance is determined in target terminal ID, technical scheme exists A kind of the technical scheme of target terminal can be accurately recognized in providing.The skill provided by the present invention Art scheme, can be greatly enhanced the accuracy rate of identification target terminal operation system fingerprint so that Information publisher can formulate customized information publishing policy to target terminal.Specifically, at this In the preferred embodiment of invention, recognized by obtaining the characteristic information in target terminal transmission information Target terminal ID, the correlation index based on itself and first information collection determines final to target terminal The information content of transmission.
Fig. 1 shown according to the first embodiment of the present invention, a kind of control of accurate identification target terminal The flow chart of method processed, it is used to screen target terminal to determine whether that the target terminal is sent First control information.Specifically, step S101 is first carried out, receives from the target terminal First solicited message.More specifically, first solicited message and the first control information phase Correspondence, includes the solicited message of request displaying first control information.Further, it is described Target terminal includes any of mobile phone, IPAD, tablet personal computer, notebook computer etc.. Preferably, first solicited message includes IP datagram, and it is transmitted by wireless Internet The elementary cell of data.Preferably, the IP datagram is made up of stem and data.Preferably, The IP datagram is defined based on ICP/IP protocol, wherein the stem and the target terminal ID Corresponding, the data are corresponding with first control information.In a preference, backstage Server actively receives the first solicited message from the target terminal, and it is first to multiple movements Terminal sends displaying solicited message, is then based on user's selection and receives the feedback letter that target terminal is sent Breath, the feedback information is first solicited message, for example, the background server is multiple An app promotion messages are shown on the current display window of mobile terminal, if wherein mobile terminal correspondence User clicks the app promotion messages, and then the mobile terminal turns into target terminal and to after described Platform server sends first solicited message, asks the further installation of the app promotion messages Information or recommended information etc..
Performed subsequently into step S102, calculate the target terminal and refer to associating for first information collection Number.Specifically, the correlation index is represented based on percentage.More specifically, first letter Breath collection includes the x target terminal ID, wherein x >=1.Further, first letter Breath collection also includes the k control information, the one or more controls of target terminal ID correspondences Information, wherein k >=1.Preferably, the correlation index is used to represent the target terminal described The weight that the first information is concentrated.Preferably, the correlation index is additionally operable to represent the target terminal With the correlation degree of first control information.In a preference, the first information collection base Sorted in target terminal ID renewal time, target terminal ID is updated into the first information collection Its nearlyer weight of time it is bigger, correspondingly, when the background server, to receive the target whole After currently transmitted the first solicited message in end, it is searched described the based on the target terminal ID The renewal time that one information is concentrated obtains the correlation index.Further, if the first information Target terminal ID described in collection is corresponding with first control information, then improves the association and refer to Number numerical value.Preferably, the renewal time is represented based on timestamp.
Then step S103 is performed, judges whether the correlation index is more than first threshold.Specifically, The first threshold is represented with the correlation index based on same metric unit, if for example, described close Connection index is that then the corresponding first threshold is also percents to percentage.More specifically, The first threshold is the default number of the background server.Further, first threshold Value can also be produced according to User Defined, and the user includes background server correspondence monitoring side, Also target terminal correspondence user is included.Preferably, the first threshold is stored in the backstage In server memory.In a preference, the background server is by the target terminal and institute The correlation index of first information collection is stated compared with the first threshold pre-set in its internal memory, is judged Whether the correlation index is more than the first threshold, if the correlation index is more than first threshold Value, it is determined that the target terminal is associated by force with the first information collection, i.e., described step S103 Judged result be affirmative；Otherwise, then the judged result of the step S103 is negative, Further, if the judged result of the step S103 is affirmative, held into step S104 OK；If the judged result of the step S103 is negative, i.e., described target terminal and described the The correlation index of one information collection is less than or equal to the first threshold, then enters step S105 and perform. Preferably, the first threshold is 90%, and those skilled in the art can also become according to actual needs More embodiments are dissolved, this has no effect on the technology contents of the present invention.
Specifically, in the step S104, if the correlation index is more than the first threshold, Then the first control information is sent to the target terminal.More specifically, first control information Installation package file information including the app.In a preference, user clicks on the backstage After the app promotion messages that server is issued on the target terminal, the background server is to connect The first solicited message for the request installation app that the target terminal is sent is received, if final meter The correlation index for calculating the target terminal obtained is more than 90% installation package file by the app The target terminal is fed back to as first control information.Further, first control Information also includes first and counts invitation control information, and it is used to record first control information in institute State the subsequent treatment situation on target terminal.
Specifically, in the step S105, if the correlation index is not more than the first threshold, Then the second control information is sent to the target terminal.More specifically, the second control letter Breath is stored in the first information and concentrated or the storage device associated with the first information collection In.Preferably, second control information is stored in the first information and concentrated.Preferably, Second control information is that the first information concentrates appointing in addition to first control information One control information, for example, the background server determines the target based on the correlation index Terminal from the first information with after the first control information weak rigidity, concentrating random obtain to remove Any control information outside first control information is sent to as second control information The target terminal.
Further, second control information also includes the second counting invitation control information, its For recording subsequent treatment situation of second control information in the target terminal.
Further, second control information is that the first information is concentrated and target end The corresponding control information of ID is held to concentrate other control information in addition to first control information In any one or appoint it is multiple, for example, the background server it is determined that the target terminal with Preferably in the corresponding control information of the target terminal after the first control information weak rigidity Concentrate and obtain second control information.Further, the background server is by the control Information processed concentrate in addition to first control information with the target terminal correlation index highest Control information is used as second control information.
Further, first control information, second control information and/or described first Information collection is stored in a storage device, the storage device include internal memory, background thread, Any of Flash, flash memory disk or cloud storage device etc. are appointed a variety of.
It will be appreciated by those skilled in the art that compared with technical scheme described in above-mentioned steps S104, step It is another that technical scheme described in rapid S105 can be understood as obtaining after based on correlation index being judged A kind of judged result, for example, user is sent based on the target terminal to the background server First solicited message of one app softwares is installed, the background server receives described first please The correlation index that the target terminal and the first information collection are calculated after information is sought, if described close Connection index then regard the app software installations bag as first control information more than first threshold It is sent to the target terminal；Correspondingly, judge if the correlation index is less than first threshold The target terminal and the app softwares weak rigidity, other software is concentrated by the first information Information is sent to the target terminal as the second control information, and this is that prior art is not used Technical scheme so that the background server can be based on target terminal ID and correlation index Judge whether to respond the first solicited message of the target terminal, further, if the step S103 judged result shows the target terminal and the first information collection weak rigidity, then excellent Selection of land sends other information to the target terminal, passes through the reasonable analysis to ownership goal terminal Generate information push most preferably scheme, rather than blindness any demand for meeting user, pole The earth optimizes information and pushes mode, while also optimizing Consumer's Experience.
In a change case of the present embodiment, background server may be used also described in the step S101 Passively to receive the first solicited message that the target terminal is sent, for example, user is sought based on public praise Pin etc. other third party's channels recognize a high-quality game app wish further downloading experience, then its Inputted in app store after game app titles enter game app the download page, when with Family is based on current mobile terminal to the game app correspondences backstage when confirming to download game app Server have sent first solicited message, it will be appreciated by those skilled in the art that and above-mentioned steps The technical scheme of the solicited message of active obtaining first described in S101 is compared, passive described in this change case Acquisition modes can be based on public's public praise or other below-the-line promotion without carrying out popularization to user in advance Mode attracts user's sight to ultimately form first solicited message, and those skilled in the art can be with Active and passive mode are used in combination according to actual needs, this is had no effect in the technology of the present invention Hold.
In another change case of the present embodiment, correlation index table described in the step S102 That shows corresponding first control information of first solicited message and the target terminal associates journey Degree, if for example, the target terminal history is transmitted across first solicited message and successfully swashed Corresponding first control information living, then judge the target terminal and first solicited message pair The the first control information weak rigidity answered；Further, if the target terminal history is not transmitted across Although first solicited message is transmitted across first solicited message but failed sharp Corresponding first control information living, then judge that the target terminal is believed with the described first request Corresponding first control information is ceased to associate by force.If it will be appreciated by those skilled in the art that the target is whole End history has been transmitted across first solicited message, then first solicited message corresponding first The probability that control information is activated is larger, if first control information is by the target terminal The correlation degree of successful activation then this described target terminal and the first information collection is just very low； Opposite, if the target terminal history is not transmitted across first solicited message, substantially may be used With clearly judge purpose that this described target terminal sends first solicited message be exactly as Acquisition first control information, correspondingly, in this case the target terminal with it is described The correlation degree highest of first information collection.
In another change case of the present embodiment, first information Ji Bao described in the step S102 Include one or more target terminals and each target terminal is while the one or more controls of correspondence Information, correspondingly, one first threshold of each control information correspondence, the background server The target terminal and described the are determined based on first solicited message and the target terminal ID The correlation index of one information collection, for example, the target terminal concentrates correspondence one in the first information Control information collection U={ A, B, C, D }, wherein A represent the first control information, and B represents the second control Information, C represents the 3rd control information, and D represents the 4th control information, correspondingly, described first Control information A correspondence correlation indexes a, the second control information B correspondences correlation index b, institute State the 3rd control information C correspondence correlation indexes c, the 4th control information D correspondences correlation index D, after the background server receives the first solicited message from the target terminal, sentences The corresponding control information content of first solicited message of breaking, if first solicited message correspondence institute The first control information A is stated, then is concentrated in the first information and obtains A pairs of first control information The correlation index a answered, then judges whether the correlation index a is more than the first threshold.
In another change case of the present embodiment, the step S105 can be omitted, then described Judged result of the background server based on the step S103 determines the target terminal and described the The correlation index of one information collection is less than or equal to after the first threshold, is not sent to the target terminal Any feedback information, to optimize the data processing amount of the background server, mitigates the backstage clothes The work load of business device, improves the speed of service of the background server.
Fig. 2 shows according to the second embodiment of the present invention, a kind of control of accurate identification target terminal The flow chart of method processed, it is used to screen target terminal to determine whether that the target terminal is sent First control information.Specifically, step S201 is first carried out, receives from the target terminal First solicited message.More specifically, first solicited message and the first control information phase Correspondence, includes the solicited message of request displaying first control information.Further, ability Field technique personnel may be referred to step S101 described in above-mentioned embodiment illustrated in fig. 1, not superfluous herein State.
Perform, concentrated out based on the target terminal in the first information subsequently into step S202 Existing number of times calculates the correlation index.Specifically, the occurrence number represents the target terminal The number of times of first solicited message is sent to the background server.More specifically, it is described go out Occurrence number is also represented by the target terminal and sends described to the background server in a period of time T The number of times of first solicited message.Further, the occurrence number is relative with the target terminal Should, it is stored in the first information and concentrates.Preferably, the background server is based on the target Termination ID is concentrated in the first information and obtains what the target terminal was concentrated in the first information Occurrence number.In a preference, what the target terminal ID was concentrated in the first information Occurrence number is more, and the higher correlation index of its weighted value is also bigger, correspondingly, the first information collection Also include a count information, it is corresponding with the target terminal ID, the first information is concentrated The target terminal ID often updates once its corresponding count information numerical value and plus 1, further, institute Stating target terminal correspondence count information numerical value often increases by 1 its correspondence correlation index one scale of increase Value.Preferably, the scale value be 10%, for example, the count information often add 1 described in target Terminal increase by 10% corresponding to the correlation index of the first information collection, those skilled in the art may be used also More embodiments are dissolved to become according to actual needs, this has no effect on the technology contents of the present invention.
Then step S203 is performed, judges whether the correlation index is more than first threshold.Specifically, The institute if the correlation index of the target terminal and the first information collection is more than the first threshold The judged result for stating step S203 is affirmative；Otherwise, then the judged result of the step S203 It is negative, more specifically, if the judged result of the step S203 is affirmative, enters Enter step S204 execution；If the judged result of the step S203 is negative, i.e., described target Terminal and the correlation index of the first information collection are less than or equal to the first threshold, then into step S205 is performed.Further, those skilled in the art may be referred to above-mentioned embodiment illustrated in fig. 1 Described in step S103, will not be described here.
Specifically, in the step S204, if the correlation index is more than the first threshold, Then the first control information is sent to the target terminal.More specifically, first control information Installation package file information including the app.Further, those skilled in the art can join It is admitted to and states step S104 described in embodiment illustrated in fig. 1, will not be described here.
Specifically, in the step S205, if the correlation index is more than the first threshold, Then the second control information is sent to the target terminal.More specifically, the second control letter Breath is stored in the first information and concentrated or the storage device associated with the first information collection In.Further, those skilled in the art may be referred to described in above-mentioned embodiment illustrated in fig. 1 Step S105, will not be described here.
In a change case of the present embodiment, also based on the described first control in the step S202 Information auxiliary calculates the correlation index of the target terminal and the first information collection, art technology Personnel understand that the target terminal can be correspondingly multiple in the occurrence number that the first information is concentrated Different control information, occurs 3 times altogether for example, the target terminal is concentrated in the first information, The first information is corresponded to respectively and concentrates 3 different control information, wherein only 1 is described First control information, then the background server be based preferably on similarity judgment formula F=(targets Termination ID, occurrence number, the first control information) the refinement measurement target terminal and described first The correlation index of first control information described in information collection, if for example, the target terminal ID exists The first information concentrates corresponding record to be sky, then judges the target terminal never to the backstage Server is transmitted across first solicited message, so that the target terminal is corresponded into target terminal ID Update into the first information collection and corresponding imparting correlation index initial value；Correspondingly, if described Target terminal ID concentrates correspondence occurrence number to be not sky in the first information, then obtains the mesh The request number of times that terminal asks first control information to the background server is marked, so as to calculate The target terminal and the correlation index of first control information.
It will be appreciated by those skilled in the art that step S202 can be understood as above-mentioned Fig. 1 described in the present embodiment One embodiment of step S102 described in illustrated embodiment, it is based preferably on target Terminal calculates the target terminal and the described first letter in the occurrence number that the first information is concentrated Cease the correlation degree of collection, realize and the quantization of the correlation index is weighed, this be prior art institute not The technical scheme of use, it is allowed to which the background server is intuitively based on the target terminal described The occurrence number that the first information is concentrated effectively weighs the target terminal and the first information collection Especially with the correlation degree of first control information, optimize the operating experience of information publisher.
According to the third embodiment of the invention Fig. 3 show, a kind of control of accurate identification target terminal The flow chart of method processed, it is used to screen target terminal to determine whether that the target terminal is sent First control information.Specifically, step S301 is first carried out, receives from the target terminal First solicited message.More specifically, first solicited message and the first control information phase Correspondence, includes the solicited message of request displaying first control information.Further, ability Field technique personnel may be referred to step S101 described in above-mentioned embodiment illustrated in fig. 1, not superfluous herein State.
Perform, concentrated based on the target terminal in the first information subsequently into step S302 The number of times of appearance calculates the correlation index.Specifically, the occurrence number represents that the target is whole Hold the number of times that first solicited message is sent to the background server.More specifically, it is described Occurrence number is also represented by the target terminal and sends institute to the background server in a period of time T State the number of times of the first solicited message.Further, those skilled in the art may be referred to above-mentioned figure Step S202, will not be described here described in 2 illustrated embodiments.
Next enter step S303, judge whether the correlation index is more than first threshold.Specifically Ground, if the correlation index of the target terminal and the first information collection is more than the first threshold The judged result of the step S303 is affirmative；Otherwise, then the judgement knot of the step S303 Fruit is negative, more specifically, if the judged result of the step S303 is affirmative, Performed into step S304；If the judged result of the step S303 is negative, i.e., described mesh Mark terminal and the correlation index of the first information collection is less than or equal to the first threshold, then enter step Rapid S305 is performed.Further, those skilled in the art may be referred to real shown in above-mentioned Fig. 1 Step S103 described in example is applied, be will not be described here.
Specifically, in the step S304, if the correlation index is more than the first threshold, Then the first control information is sent to the target terminal.More specifically, first control information Installation package file information including the app.Further, those skilled in the art can join It is admitted to and states step S104 described in embodiment illustrated in fig. 1, will not be described here.
Specifically, in the step S305, if the correlation index is more than the first threshold, Then the second control information is sent to the target terminal.More specifically, the second control letter Breath is stored in the first information and concentrated or the storage device associated with the first information collection In.Further, those skilled in the art may be referred to described in above-mentioned embodiment illustrated in fig. 1 Step S105, will not be described here.
Performed subsequently into step S306, judge whether first control information is activated.Tool Body, the background server is judged based on the feedback information that the target terminal is sent. More specifically, the feedback information includes first control information or second control Information installs and uses situation on the target terminal.Preferably, the activation first is controlled The mode of information includes installing and/or using first control information.In a preference, The background server after the first solicited message of the transmission of the target terminal is received both Communication, which is set up, with the target terminal is connected and receives the feedback information that the target terminal is sent, If the feedback information shows that first control information is activated on the target terminal, The judged result of the step S306 is affirmative；Otherwise, then the judgement of the step S306 Result is negative, further, if the judged result of the step S306 is affirmative, Then enter step S307 to perform, if the judged result of the step S306 is negative, i.e. institute State target terminal and the first control information, then EP (end of program) described in un-activation.
Specifically, in the step S307, counted based on first and invite control information to reset institute State the occurrence number that target terminal is concentrated in the first information.It is described in a preference First control information includes an application software installation kit and control letter is invited in corresponding first counting Breath, the target terminal is successfully installed to be fed back after the application software to the background server Described first counts invitation control information, it will be appreciated by those skilled in the art that the background server The solicited message of first control information is asked in the described first letter based on the target terminal The occurrence number that breath is concentrated calculates the target terminal and referred to the associating for the first control information Number, then when the background server judges to determine that the correlation index is more than first threshold and to institute Described first while stating target terminal transmission first control information or can be updated afterwards Information is concentrated to the corresponding occurrence number of the target terminal, when the target terminal successful activation Counted again based on the target terminal feeds back first after first control information and invite control Information is updated to the corresponding occurrence number of target terminal described in the first information collection.
Further, the renewal step includes " counting based on described first and inviting control information Reset the occurrence number that the target terminal is concentrated in the first information ", the background service Device, which is based preferably on described first and counted, invites control information by the target terminal described the One information concentrates correspondence occurrence number to reset.In a preference, if the first information collection Described in target terminal correspondence occurrence number be zero and determine that the target terminal had requested that simultaneously First control information described in successful activation, the background server judges the target terminal and institute The first control information weak rigidity is stated, and second is sent to the target terminal based on judged result and is controlled Information processed；The base if the correspondence occurrence number of target terminal described in the first information collection is not zero The correlation index is calculated in the occurrence number, and judges the correlation index and described first The magnitude relationship of threshold value to the target terminal so that it is determined that send first control information also It is second control information, it will be appreciated by those skilled in the art that in technical scheme described in this step The background server obtains the target terminal ID simultaneously based on the first solicited message received Set up and/or update the first information collection, institute is sent to the background server for first time For the target terminal for stating the first solicited message, its correspondence target terminal ID is not recorded initially Concentrated in the first information, then can be understood as the target terminal in the first information collection In occurrence number initial value for sky, now judge the target terminal and the first information collection Correlation index is maximum, and the background server is sending first request to the target terminal Corresponding first control information of information concentrates the addition target whole in the first information simultaneously ID and occurrence number are held, when the first control information described in the target terminal successful activation again First based on its transmission count invite control information update the target terminal ID it is corresponding go out Occurrence number.
In a change case of the present embodiment, the step S307 is also counted based on described first Invite control information to update the first information collection list and delete the target terminal correspondence to remember Record, it will be appreciated by those skilled in the art that the first information collection be used to recording those be transmitted across it is described First solicited message but the first control information of correspondence is not obtained, or obtain first control information The target terminal activated not successfully afterwards, the first information collection is preferably rejected those and successfully swashed The target terminal of first control information living so that the storage content of the first information collection is more To simplify, as long as the background server judges that the target is whole based on first solicited message Whether end can primarily determine that the target terminal and institute in the record of the first information collection The correlation index of first information collection is stated, if the target terminal is concentrated with pair in the first information The correlation index that should be recorded then again based on the target terminal and the first information collection is finally true The control information content that the target terminal is sent is oriented, technical scheme described in this change case passes through It is preferred that the side of the information such as target terminal occurrence number of storage the first control information of failed activation Method greatly reduces the memory headroom that the first information collection needs to take, and shortens correlation index The calculating used time, improve the overall operation processing speed of the background server.
In another change case of the present embodiment, the step S306, which may alternatively be, " to be sentenced Whether first control information of breaking or second control information are activated ", if for example, What the target terminal was received is second control information, then the background server is same Institute can be updated to the disposition of second control information by monitoring the target terminal First information collection is stated, record user optimizes user to the selection disposition of relevant information comprehensively Experience.
It will be appreciated by those skilled in the art that step S306 described in the present embodiment and step S307 It can be understood as real shown in step S104 described in above-mentioned embodiment illustrated in fig. 1 or above-mentioned Fig. 2 An example step S204 embodiment is applied, it is preferably by tracking the mesh Mark terminal receives the disposition after first control information to update the first information The file record of concentration, the target terminal record result for effectively maintaining the first information to concentrate begins A high precision state is maintained at eventually, is conducive to the background server follow-up to the target The operation processing of all kinds of solicited messages of terminal.
Fig. 4 shows according to the fourth embodiment of the invention, a kind of control of accurate identification target terminal The flow chart of method processed, it is used to screen target terminal to determine whether that the target terminal is sent First control information.Specifically, step S401 is first carried out, is obtained based on first solicited message Take n characteristic information of the target terminal.More specifically, first solicited message is by IP Datagram is constituted, including can characterize one or more features letter of the target terminal identity information Breath.Further, the characteristic information includes the specific fields in the IP datagram, and it is extremely Include ttl field, window size fields etc. less.Preferably, the n characteristic information group Into a characteristic information collection W.In a preference, the background server is asked from described first The n feature for characterizing the target terminal identity information is extracted in IP datagram in information to believe The breath composition characteristic information collection W.In another preference, first solicited message and institute State that the first control information is corresponding, include the characteristic information of the target terminal, the feature letter Cease the unique identifying information as the target terminal and the feature different from other target terminals is believed Breath, the characteristic information correspondence target terminal ID, the background server actively and/or It is passive to receive the first solicited message sent from the target terminal, and it is stored in institute by reading The cookies for stating target terminal obtains the characteristic information of the target terminal and believed according to the feature Breath correspondingly ID and is stored to the target terminal in the first Database.
Performed subsequently into step S402, the feature for calculating the target terminal based on equation below is general Rate C：
AX=C
Wherein, the A is the parameter vector of m characteristic information；The X is m feature letter The feature value vector of breath, wherein 1≤m≤n.Specifically, the characteristic probability C represents the mesh Mark terminal and the characteristic similarity of a standard terminal.More specifically, the parameter vector A is used for Represent the similarity of m characteristic information standard feature information corresponding with the standard terminal.More Further, the feature value vector X can be understood as the regulation coefficient of the parameter vector A. Preferably, the parameter vector A and feature value vector X is corresponded, i.e. the i-th feature letter The parameter vector of breath is corresponding with the feature value vector of the i-th characteristic information, those skilled in the art's reason Solution, the one-to-one corresponding relation is conducive to based on the feature value vector to corresponding parameter Vector is weighted adjustment so that different parameters vector obtains different weighting proportions, and protrusion most can Embody influence ratio of the one or more characteristic informations of the characteristic probability C in the calculating process Weight.In a preference, the background server chooses m from the characteristic information collection W Individual characteristic information is participated in calculating, and a standard terminal is selected first, by by the m characteristic information Standard feature information corresponding with the standard terminal is compared respectively, obtains both similarities Parameter vector A is formed, then an adjustment is equipped with for each vector in the parameter vector A and is Number form obtains the characteristic probability C into the feature value vector X by both products.
Next step S403 is performed, is obtained based on the characteristic probability C in the first database pair The target terminal ID answered.Specifically, first database includes one or more standard terminal ID, Each standard terminal ID corresponds to a normal probability C ' and one or more standard feature information respectively. More specifically, first database purchase in the rear in platform server memory or with it is described In the associated External memory equipment of background server.In a preference, first data Be stored with 3 standard terminal ID in storehouse, respectively ios systems, windows systems and android Standard terminal ID and each self-corresponding normal probability C ' and multiple standard feature information under system, M characteristic information of the background server based on the target terminal is counted with described first successively It is compared according to the corresponding standard feature information of 3 standard terminal ID in storehouse, calculating is corresponded to Characteristic probability C find the standard of the target terminal and the standard terminal ID under the ios systems Probability C ' numerical value is most close, then regard the standard terminal ID under the ios systems as the target Termination ID.
Performed subsequently into step S404, the target terminal is obtained based on the target terminal ID Occurrence number is concentrated in the first information.Specifically, the first information collection includes one or many Individual target terminal ID and corresponding occurrence number record.More specifically, the first information Collection also includes control information, and it is corresponding with the target terminal ID.Further, one Target terminal ID can correspond to multiple control information respectively, and each control information corresponds to one respectively Occurrence number is recorded.In a preference, the target terminal is often sent out to the background server First solicited message is sent, target terminal ID described in the first information collection is corresponding to be occurred Number of times adds 1, and id information of the background server based on the target terminal can obtain the mesh The occurrence number that mark terminal is concentrated in the first information.
Next perform step S405, based on the occurrence number calculate the target terminal with it is described The correlation index of first information collection.Specifically, the pass of the target terminal and the first information collection Connection index is associating for the target terminal and the first control information described in the first information collection Index.Preferably, the occurrence number and the correlation index have a correlation, it is described go out occurrence Number is more, represents that the correlation index of the target terminal and the first information collection is bigger.This area Technical staff understands, if the target terminal ID is in the first information collection or first letter Breath concentrate the first control information corresponding entry under be recorded as sky, show the target terminal never to The background server is transmitted across first solicited message, then by target terminal correspondence target Termination ID is updated into the first information collection and corresponding imparting correlation index initial value, the pass Connection index initial value is preferably much larger than first threshold values；Correspondingly, if the target terminal ID Concentrate correspondence occurrence number to be not sky in the first information, then obtain the target terminal to described Background server asks the request number of times of first control information, so as to calculate the target terminal With the correlation index of first control information；If but the target terminal ID is in the described first letter Breath concentrates the corresponding occurrence number of the first control information to be zero, then it represents that the target terminal history was once Requested first control information and successful activation, then preferably assign the correlation index Much smaller than the numerical value of the first threshold.
Then step S406 is performed, judges whether the correlation index is more than first threshold, specifically, The institute if the correlation index of the target terminal and the first information collection is more than the first threshold The judged result for stating step S406 is affirmative；Otherwise, then the judged result of the step S406 It is negative, more specifically, if the judged result of the step S406 is affirmative, enters Enter step S407 execution；If the judged result of the step S406 is negative, i.e., described target Terminal and the correlation index of the first information collection are less than or equal to the first threshold, then into step S408 is performed.Further, those skilled in the art may be referred to above-mentioned embodiment illustrated in fig. 1 Described in step S103, will not be described here.
Specifically, in the step S407, if the correlation index is more than the first threshold, Then the first control information is sent to the target terminal.More specifically, first control information Installation package file information including the app.Further, those skilled in the art can join It is admitted to and states step S104 described in embodiment illustrated in fig. 1, will not be described here.
Specifically, in the step S408, if the correlation index is more than the first threshold, Then the second control information is sent to the target terminal.More specifically, the second control letter Breath is stored in the first information and concentrated or the storage device associated with the first information collection In.Further, those skilled in the art may be referred to described in above-mentioned embodiment illustrated in fig. 1 Step S105, will not be described here.
In a change case of the present embodiment, described in the step S403 in the first database not Including the normal probability C ', then the background server is based on public described in the step S402 Formula, which is calculated, obtains the feature that the target terminal corresponds to each standard terminal in first database After probability C, a maximum standard terminal ID of the characteristic probability C numerical value is regard as the mesh Termination ID is marked, simplifying needs the data volume of storage in first database, drastically increase institute State the speed of service of background server.
In another change case of the present embodiment, the step S404, which may alternatively be, " to be based on The target terminal ID and control information obtain the target terminal and concentrated in the first information Occurrence number ".Specifically, the control information includes the first control information and/or the second control Information, the wherein control information of this target terminal acquisition request are first control information, are remained The remaining corresponding control information of the target terminal ID is second control information.For example, The background server is based on the target terminal ID and concentrates correspondence not only one in the first information When bar occurrence number is recorded, you can the first control letter based on this acquisition request of target terminal Cease further to screen, obtain the target terminal ID corresponding with first control information in institute State the first information concentration occurrence number, it will be appreciated by those skilled in the art that this be prior art institute not The technical scheme of use, can carry out area for different control information to the target terminal ID Point so that the acquisition as the occurrence number of follow-up basis for estimation is more accurate, and optimization is described The program control mode of background server.
In another change case of the present embodiment, the step S407 or the step S408 After can also increase step " judging whether first control information is activated ", specifically, institute Background server is stated based on the feedback information that the target terminal is sent to be judged.Specifically Ground, the feedback information includes first control information or second control information in institute State and install and use situation on target terminal.Further, those skilled in the art can join It is admitted to and states step S306 described in embodiment illustrated in fig. 3 and the step S307, herein not Give and repeating.
In above-mentioned embodiment illustrated in fig. 1, embodiment illustrated in fig. 2, embodiment illustrated in fig. 3 and above-mentioned In the common change case of one of embodiment illustrated in fig. 4, first control information, second control Information processed and/or the first information collection are stored in internal memory, background thread, Flash, flash memory disk or cloud In storage device storage device any one or appoint it is multiple in.It will be appreciated by those skilled in the art that described Storage device is used to store above- mentioned information, specifically, first control information, second control Information processed and/or the first information collection are logical digitized after again with using electricity, the side such as magnetically or optically The media storage of formula is in the storage device.Those skilled in the art can be as needed described In internal memory, background thread, Flash flash memory disks or cloud storage device any one or appoint and multiple selected And combination.
Fig. 5 shows according to the fifth embodiment of the invention, a kind of accurate identification target terminal The structure chart of control device, it is used to screen target terminal to determine whether that the target terminal is sent out Go out the first control information.Specifically, in the present embodiment, the control device 4 connects including first Receiving apparatus 41, the first processing unit 42, the first judgment means 43 and the second judgment means 44, Wherein, the first receiving device 41 is used to receive the first request letter from the target terminal Breath；First processing unit 42 is used to calculate associating for the target terminal and first information collection Index；If first judgment means 43 are used for the correlation index and are more than first threshold, to The target terminal sends first control information, wherein, first control information includes the One technology invites control information；If second judgment means 44 are used for first control information It is activated, then first counting invites control information to be updated to the first information collection.More Specifically, the first receiving device 41, the first processing unit 42, first is passed sequentially through to judge The judgment means 44 of device 43 and second, which use cooperatively, can realize screening target terminal with true The fixed technical process that the first control information whether is sent to the target terminal.Those skilled in the art Understand, set the purpose of second judgment means 44 to be to receive dress with the use of described first Put the 41, first processing unit 42 and the first judgment means 43 and send described to the target terminal After first control information, further track the target terminal and receive first control information Disposition afterwards updates the file record that the first information is concentrated, and effectively maintains described the The target terminal record result that one information is concentrated remains at a high precision state, favorably Handled in the follow-up operation to all kinds of solicited messages of the target terminal of the background server.
Preferably, the first receiving device 41 includes the processing of the first acquisition device the 411, the 5th The acquisition device 413 of device 412 and second, wherein, first acquisition device 411 is used for N characteristic information of the target terminal, wherein n >=1 are obtained based on first solicited message； 5th processing unit 412 is used for the characteristic probability that the target terminal is calculated based on equation below C：
AX=C
Wherein, the A is the parameter vector of m characteristic information；The X is m feature letter The feature value vector of breath, wherein 1≤m≤n；Second acquisition device 413 is used for based on described Characteristic probability C obtains corresponding target terminal ID in the first database.Those skilled in the art manage Solution, passes sequentially through above-mentioned first acquisition device 411, the 5th processing unit 412 and second obtains The characteristic probability of characteristic information of the device 413 based on the target terminal is taken in first data The standard feature probability that storehouse matches immediate standard terminal ID obtains correspondence target terminal ID. In a preference, first acquisition device 411 is from the IP in first solicited message The n characteristic information for characterizing the target terminal identity information is extracted in datagram and constitutes described Characteristic information collection W, the 5th processing unit 412 obtains one from the characteristic information collection W Individual or multiple characteristic informations calculate the characteristic probability C of the target terminal and are sent to described second and obtain Device 413 is taken, second acquisition device 413 is based on the characteristic probability C received in institute State in the first database search with the characteristic probability C it is same or like as data record obtain institute State target terminal ID.
Preferably, first processing unit 42 includes the 3rd processing unit 421, and it is used to be based on The target terminal concentrates the number of times occurred to calculate the correlation index in the first information.It is preferred that Ground, the 3rd processing unit 421 also includes the 3rd acquisition device 4211 and the 6th processing unit 4212, wherein, the 3rd acquisition device 4211 is used to obtain institute based on the target terminal ID State target terminal and concentrate occurrence number, specifically, the first information Ji Bao in the first information Include one or more target terminal ID and corresponding occurrence number record；The 6th processing dress Putting 4212 is used to calculate the target terminal and the first information collection based on the occurrence number Correlation index, specifically, the correlation index of the target terminal and the first information collection is described Target terminal and the correlation index of the first control information described in the first information collection.It is excellent at one Select in example, the target terminal often sends first solicited message, institute to the control device 4 State the corresponding occurrence numbers of target terminal ID described in first information collection and plus 1, then the described 3rd obtain Device 4211 searches the target terminal id information obtained based on second acquisition device 413 Occurrence number that the target terminal concentrates in the first information can be obtained and occurred described Number of times is sent to the 6th processing unit 4212 and calculated, and obtains the correlation index.
Preferably, first judgment means 43 also include second processing device 431, if it is used for The correlation index is not more than first threshold, then sends the second control information to the target terminal, Wherein described second control information includes second and counts invitation control information, those skilled in the art's reason Solution, the second processing device 431 can be understood as above-mentioned first judgment means 43 and be based on association The processing unit of another judged result after index judgement, is provided more for response user's request Solution.Preferably, the concrete numerical value of the first threshold is advance described first by user It is configured in judgment means 43.In a preference, first judgment means 43 are received Calculated to the 6th processing unit 4212 after the correlation index obtained, i.e., with described first Threshold value is compared, if the correlation index is more than the first threshold, is judged to the target Terminal sends the first corresponding control information of first solicited message；Otherwise, i.e., described association Index is less than or equal to the first threshold, then judges to call the second processing device 431 to carry out Processing.Preferably, second control information and first control information are stored in described the One information is concentrated, and second control information is that the first information is concentrated except the described first control Any control information outside information.
Preferably, second judgment means 44 include fourth process device 441, and it is used to be based on Described first, which counts invitation control information, resets what the target terminal was concentrated in the first information Occurrence number.It will be appreciated by those skilled in the art that in the present embodiment, first acquisition device 411st, the 5th processing unit 412, the second acquisition device 413, the 3rd processing unit 421, Two processing units 431 and fourth process device 441 cooperate for screen target terminal with Determine whether that the target terminal sends the first control information.In a preference, the control Device 4 processed asks the solicited message of first control information described based on the target terminal The occurrence number that the first information is concentrated calculates the target terminal and first control information Correlation index, then when first judgment means 43 determine that the correlation index is more than the first threshold Value and to the target terminal send first control information while or afterwards i.e. call institute The follow-up behavior for stating 44 pairs of target terminals of the second judgment means is tracked, when the mesh Institute can be sent after the first control information described in terminal successful activation from control device described in trend 4 by marking State the first technology and invite control information, second judgment means 44 are based on the target terminal The first of feedback, which counts, invites control information to call the fourth process device 441 to reset described the The corresponding occurrence number of target terminal is zero described in one information collection.
In a change case of the present embodiment, the first receiving device 41 please according to user's Ask passive and receive the first solicited message from the target terminal, further, this area skill Active and passive mode can also be used in combination according to actual needs by art personnel, and this has no effect on this The technology contents of invention.
In another change case of the present embodiment, described in first judgment means 43 Two processing units 431 can be omitted, if for example, the correlation index is not more than first threshold, Then the control device 4 does not send second control information to the target terminal, i.e., not to institute The solicited message for stating target terminal does any response action, only when the correlation index is more than first During threshold value, just first control information is sent to the target terminal.
In another change case of the present embodiment, second judgment means 44 and described Four processing units 441 can be omitted, for example, by first judgment means 43 to institute State target terminal and send the first control information or by the second processing device 431 to the mesh Mark terminal to send after the second control information, no longer judge whether first control information activates simultaneously The occurrence number that the target terminal is concentrated in the first information is reset, but directly terminates this Embodiment.
Fig. 6 shows the structural representation of a typical application scenarios according to the present invention, wherein described Control system communicates with control device described in above-mentioned embodiment illustrated in fig. 5.Specifically, at this In embodiment, the control system includes target terminal, background server and the first database, The target terminal respectively with the background server and the first database both-way communication, institute State background server and the first database both-way communication.The target terminal is used for after described Platform server sends first solicited message；The background server please for receiving described first Seek information and store the letter such as the first information collection, the first control information and second control information Breath, and screen target terminal to determine whether the target terminal by technology contents of the invention Send the first control information；First database is used to set up and store the standard terminal ID.
Specifically, as shown in fig. 6, the target terminal be mobile phone, IPAD, tablet personal computer, Any of notebook computer etc., the background server, which is actively and/or passively received, to be come from The first solicited message that the target terminal is sent, that for example asks a certain app promotion messages enters one Mount message or recommended information are walked, and the cookies for being stored in the target terminal by reading is obtained The characteristic information of the target terminal and according to the characteristic information to the target terminal the One Database correspondingly ID and is stored, thus set up in first database one or Multiple standard ID.The background server again by computing obtain the target terminal ID history to The background server sends the number of times of the solicited message and calculates correlation index, and the association refers to Number is measured in percentage.Further, the background server is also stored with the first threshold, The first threshold uses identical metering units with the correlation index, it is preferable that described first Threshold value is 90%, in other cases, and the first threshold can also be 80% or other numerical value.
In one preferably application scenarios, the background server further passes through above-mentioned Fig. 5 institutes The control device 4 stated judges the size of the correlation index and the first threshold, if the association Index is then sent out more than first threshold using the app software installations bag as first control information Give the target terminal；Correspondingly, institute is judged if the correlation index is less than first threshold Target terminal and the app softwares weak rigidity are stated, the first information is concentrated into other software letter Breath is sent to the target terminal as the second control information.Further, the target is whole Hold after the first and/or second control information that the background server is sent is received according to The result of the further feedback user of operation at family gives the background server, the backstage clothes Business device is further processed based on the feedback result, and specifically, those skilled in the art can be with The technology contents of the present invention are realized with reference to above-mentioned Fig. 3 to embodiment illustrated in fig. 5, it is not superfluous herein State.
It will be appreciated by those skilled in the art that in order to express easily, the present embodiment is by the background server And first database is separately shown, actually they are the concept of a logic, in reality In, the background server and first database can also be bound together, and be ascended the throne Combined in same server, or two-by-two, or each individualism, correspondingly, it is described after Platform server and the target terminal are also to be combined together, then the background server is pre- Put in the target terminal, must be linked when user clicks on one app of installation on the target terminal Afterwards, the target terminal sends first solicited message to the background server, it is described after Platform server is based on the target terminal ID the first data that platform server internal is stored in the rear Searched in storehouse, obtain the occurrence number corresponding with the target terminal ID to obtain institute The correlation index of target terminal and first solicited message is stated, the correlation index is based ultimately upon and sentences It is disconnected to determine whether that the target terminal sends first control corresponding with first solicited message Information processed.
The specific embodiment of the present invention is described above.It is to be appreciated that of the invention Be not limited to above-mentioned particular implementation, those skilled in the art can claim model Various deformations or amendments are made in enclosing, this has no effect on the substantive content of the present invention.

Claims (13)

1. a kind of control method of accurate identification target terminal, it is used to screen target terminal to determine Whether the first control information is sent to the target terminal, it is characterised in that comprise the following steps：
A. the first solicited message from the target terminal is received；
B. the correlation index of the target terminal and first information collection is calculated；
If c. the correlation index is more than first threshold, described first is sent to the target terminal Control information, wherein, first control information includes first and counts invitation control information.
2. control method according to claim 1, it is characterised in that if the correlation index No more than first threshold, then send the second control information, wherein described second to the target terminal Control information includes second and counts invitation control information.
3. control method according to claim 1 or 2, it is characterised in that the step b Comprise the following steps：
B1. the number of times occurred is concentrated to calculate described close in the first information based on the target terminal Join index.
4. control method according to any one of claim 1 to 3, it is characterised in that if First control information is activated, then the first counting invitation control information is updated to described First information collection.
5. control method according to claim 4, it is characterised in that wrapped after the step c Include following steps：
D. being counted based on described first invites control information to reset the target terminal described first The occurrence number that information is concentrated.
6. control method according to any one of claim 1 to 5, it is characterised in that institute Step a is stated to comprise the following steps：
A1. n characteristic information of the target terminal is obtained based on first solicited message, wherein n≥1；
A2. the characteristic probability C of the target terminal is calculated based on equation below：
AX=C
Wherein, the A is the parameter vector of m characteristic information；The X is m feature letter The feature value vector of breath, wherein 1≤m≤n；
A3. corresponding target terminal ID is obtained in the first database based on the characteristic probability C；
Correspondingly, the step b1 comprises the following steps：
B11. the target terminal is obtained based on the target terminal ID to concentrate in the first information Occurrence number；
B12. associating for the target terminal and the first information collection is calculated based on the occurrence number Index.
7. according to any described control method in claim 1 to 6, it is characterised in that institute State the first control information, second control information and/or the first information collection be stored in it is following In storage device any one or appoint it is multiple in：
- internal memory；
- background thread；
-Flash；
- flash memory disk；Or
- cloud storage device.
8. a kind of control device of accurate identification target terminal, it is used to screen target terminal to determine Whether the first control information is sent to the target terminal, it is characterised in that including：
First receiving device, it is used to receive the first solicited message from the target terminal；
First processing unit, it is used for the correlation index for calculating the target terminal and first information collection；
First judgment means, if it is used for the correlation index more than first threshold, to the mesh Mark terminal and send first control information, wherein, first control information includes first and counted Invite control information.
9. control device according to claim 8, it is characterised in that also including second processing Device, if it is used for the correlation index no more than first threshold, sends to the target terminal Second control information, wherein second control information, which includes second, counts invitation control information.
10. control device according to claim 8 or claim 9, it is characterised in that at described first Reason device includes：
3rd processing unit, it, which is used to concentrate in the first information based on the target terminal, occurs Number of times calculate the correlation index.
11. the control device according to any one of claim 8 to 10, it is characterised in that Also include the second judgment means, be activated if it is used for first control information, described first Count and invite control information to be updated to the first information collection.
12. control device according to claim 11, it is characterised in that described second judges Device includes：
Fourth process device, it, which is used to count based on described first, invites control information to reset the mesh The occurrence number that mark terminal is concentrated in the first information.
13. the control device according to any one of claim 8 to 12, it is characterised in that The first receiving device includes：
First acquisition device, it is used to obtain the target terminal based on first solicited message N characteristic information, wherein n >=1；
5th processing unit, it is used for the characteristic probability that the target terminal is calculated based on equation below C：
AX=C
Wherein, the A is the parameter vector of m characteristic information；The X is m feature letter The feature value vector of breath, wherein 1≤m≤n；
Second acquisition device, it is used to obtain in the first database pair based on the characteristic probability C The target terminal ID answered；
Correspondingly, the 3rd processing unit includes：
3rd acquisition device, it is used to exist based on the target terminal ID acquisitions target terminal The first information concentrates occurrence number；
6th processing unit, its be used for based on the occurrence number calculate the target terminal with it is described The correlation index of first information collection.
CN201610081939.4A 2016-02-05 2016-02-05 Control method and device for accurately identifying target terminal Expired - Fee Related CN107045688B (en)

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