CN107563809A - Advertisement placement method and device - Google Patents
Advertisement placement method and device Download PDFInfo
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- CN107563809A CN107563809A CN201710772553.2A CN201710772553A CN107563809A CN 107563809 A CN107563809 A CN 107563809A CN 201710772553 A CN201710772553 A CN 201710772553A CN 107563809 A CN107563809 A CN 107563809A
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Abstract
The embodiments of the invention provide a kind of advertisement placement method and device, it is related to Internet technical field.The advertisement placement method includes, and when mobile terminal is surfed the Net by WIFI, obtains the user characteristics of the mobile terminal of record.Wherein, user characteristics is obtained and recorded when mobile terminal is surfed the Net first by WIFI.User characteristics according to mobile terminal matches advertisement for mobile terminal.Advertisement is launched to mobile terminal.The advertisement placement method can launch the advertisement matched with user characteristics when mobile terminal is surfed the Net again by WIFI for user, improve the accuracy of advertisement putting.
Description
Technical field
The present invention relates to Internet technical field, in particular to a kind of advertisement placement method and device.
Background technology
In the case where large-scale commercial applications WIFI builds tide, enterprise provides free WIFI services, on the other hand promotes the production of enterprise
Advertisement is launched in product, service；The WIFI user that usual enterprise faces is varied, how to be launched in precious advertisement position
The content that user is most interested in, the value for whole WIFI systems will be determined being brought to enterprise.
User feature analysis is widely used in internet, and corresponding analysis result is also widely used in Products Show or wide
Accuse in cloth, but user feature analysis result is big data in itself, and its accuracy depends on basic data amount and parser
Deng.Advertisement is launched based on analysis result and subjective judgement in itself be present, dispensing accuracy is ultimately resulted in and deviation be present.
It presently, there are and user feature analysis is carried out to the access data of advertisement based on user, it is wide so as to be carried out based on this data
To accuse and launch, this technology can only be established in extensive advertising system, and its big data basis accesses advertisement for user after all, and one
A little small scenes, such as wireless WIFI, only in the case that the advertising user of dispensing is interested, can just carry out advertisement access.
Therefore, this advertisement putting mode is inaccurate.
The content of the invention
It is an object of the invention to provide a kind of advertisement placement method, and it can improve advertisement putting accuracy.
It is an object of the invention to provide a kind of advertisement delivery device, and it can improve advertisement putting accuracy.
To achieve these goals, the technical scheme that the embodiment of the present invention uses is as follows：
In a first aspect, the embodiments of the invention provide a kind of advertisement placement method, applied to server, the advertisement putting
Method includes：When mobile terminal is surfed the Net by WIFI, the user characteristics of the mobile terminal of record is obtained；Wherein, it is described
User characteristics is obtained and recorded when the mobile terminal is surfed the Net first by WIFI.The user according to the mobile terminal
It is characterized as the mobile terminal matching advertisement.The advertisement is launched to the mobile terminal.
Second aspect, the embodiments of the invention provide a kind of advertisement delivery device, applied to server, the advertisement putting
Device includes acquisition module, matching module and putting module.Wherein acquisition module, for being surfed the Net when mobile terminal by WIFI
When, obtain the user characteristics of the mobile terminal of record；Wherein, the user characteristics is first by WIFI in the mobile terminal
Obtain and record during secondary online.Matching module, for being the mobile terminal according to the user characteristics of the mobile terminal
Match advertisement.Putting module, for launching the advertisement to the mobile terminal.
The embodiments of the invention provide a kind of advertisement placement method and system, the advertisement placement method passes through in mobile terminal
When WIFI surfs the Net, the user characteristics of the mobile terminal of record is obtained, and be mobile terminal according to the user characteristics of mobile terminal
With advertisement, wherein, user characteristics is obtained and recorded when mobile terminal is surfed the Net first by WIFI, is launched and is used to mobile terminal
The advertisement of family characteristic matching.The advertisement placement method can when mobile terminal is surfed the Net again by WIFI for user launch with
The advertisement of user characteristics matching, improve the accuracy of advertisement putting.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below by embodiment it is required use it is attached
Figure is briefly described, it will be appreciated that the following drawings illustrate only certain embodiments of the present invention, therefore be not construed as pair
The restriction of scope, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to this
A little accompanying drawings obtain other related accompanying drawings.
Fig. 1 is a kind of structural representation of the application environment of advertisement placement method provided in an embodiment of the present invention；
Fig. 2 is a kind of schematic flow sheet of advertisement placement method provided in an embodiment of the present invention；
Fig. 3 is the schematic flow sheet of step S120 sub-step in Fig. 2；
Fig. 4 is the flow signal of the step S150 for the advertisement placement method that a wherein embodiment of the invention provides sub-step
Figure；
Fig. 5 is the flow signal of the step S150 for the advertisement placement method that another embodiment of the present invention provides sub-step
Figure；
Fig. 6 is a kind of high-level schematic functional block diagram of advertisement delivery device provided in an embodiment of the present invention.
Icon：100- servers；200- mobile terminals；300- security gateways；400- user feature analysis systems；110- is wide
Accuse delivery device；111- acquisition modules；112- selecting modules；113- matching modules；114- enquiry modules；115- putting modules；
116- logging modles；117- computing modules；118- comparison modules；119- confirms module；Adjusting module 120.
Embodiment
Below in conjunction with accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Ground describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.Generally exist
The component of the embodiment of the present invention described and illustrated in accompanying drawing can be configured to arrange and design with a variety of herein.Cause
This, the detailed description of the embodiments of the invention to providing in the accompanying drawings is not intended to limit claimed invention below
Scope, but it is merely representative of the selected embodiment of the present invention.Based on embodiments of the invention, those skilled in the art are not doing
The every other embodiment obtained on the premise of going out creative work, belongs to the scope of protection of the invention.
It should be noted that：Similar label and letter represents similar terms in following accompanying drawing, therefore, once a certain Xiang Yi
It is defined, then it further need not be defined and explained in subsequent accompanying drawing in individual accompanying drawing.Meanwhile the present invention's
In description, term " first ", " second " etc. are only used for distinguishing description, and it is not intended that instruction or hint relative importance.
Embodiment
Referring to Fig. 1, Fig. 1 is a kind of structural representation of the application environment for advertisement placement method that the present embodiment provides.
The advertisement placement method is applied to server 100, and the server 100 is connected by WIFI network with mobile terminal 200, so as to
Mobile terminal 200 launches advertisement.Mobile terminal 200 is connected by WIFI with security gateway 300, and security gateway 300 is special with user
Sign analysis system 400 connects.The server 100 is connected by network with user feature analysis system 400.In the present embodiment, move
Dynamic terminal 200 connects WIFI certifications and completes online, and security gateway 300 is used for the network access information for obtaining mobile terminal 200, and
All network access informations are uploaded into user feature analysis system 400 to be analyzed.User feature analysis system 400 is used for
Complete user feature analysis and record user characteristics.Server 100 can obtain its analysis from user feature analysis system 400
The user characteristics of mobile terminal 200.Wherein above-mentioned user feature analysis system 400 can be third-party server.Server
100 can be Cloud Server, the webserver, database server etc..
Referring to Fig. 2, Fig. 2 is a kind of schematic flow sheet for advertisement placement method that the present embodiment provides, the advertisement putting
Method is applied to server 100, and the advertisement placement method includes：
Step S110, when mobile terminal 200 is surfed the Net by WIFI, obtain the user characteristics of the mobile terminal 200 of record.
Wherein, the user characteristics is obtained and recorded when mobile terminal 200 is surfed the Net first by WIFI.
It should be appreciated that when mobile terminal 200 is surfed the Net first by WIFI, security gateway 300 obtains the mobile terminal 200
Network access information, and all network access informations are uploaded to user feature analysis system 400.User feature analysis system
400 analysis network access informations, obtain the user characteristics of the mobile terminal 200 and complete to record.In the present embodiment, when mobile whole
When end 200 is surfed the Net again by WIFI, the user that server 100 obtains mobile terminal 200 from user feature analysis system 400 is special
Sign.
Step S120, the user characteristics according to mobile terminal 200 match advertisement for mobile terminal 200.
Referring to Fig. 3, Fig. 3 is the schematic flow sheet of step S120 sub-step.In the present embodiment, step S120 bags
Include：
Step S121, select the user characteristics of the first priority of mobile terminal 200.
Wherein, the priority of user characteristics is to be calculated.It should be appreciated that the user characteristics of the first priority can be with
It is the user characteristics of any priority.In the present embodiment, in order to reduce the adjustment number for launching strategy, improve and launch efficiency, the
One priority is limit priority, that is, selects the user characteristics of the limit priority of mobile terminal 200, as the base for launching advertisement
Plinth.
Step S122, the user characteristics according to the first priority of mobile terminal 200 match advertisement for mobile terminal 200.
Step S123, dispensing empirical data corresponding with the advertisement that the user characteristics of the first priority matches is inquired about, is confirmed
Whether the dispensing empirical data, which characterizes the advertisement and once launched, fails.
When dispensing empirical data, which characterizes the advertisement, does not launch unsuccessfully, step S140 is directly performed；When dispensing experience number
According to when characterizing the advertisement and once launching unsuccessfully, step S124 is performed.
Step S124, the user characteristics of the second priority is chosen, and be mobile whole according to the user characteristics of the second priority
The matching advertisement of end 200.Wherein, the priority of the user characteristics of the second priority is preferential less than the user characteristics of the first priority
Level.
Fail it should be appreciated that launching empirical data and characterizing the advertisement and once launched, represent that the advertisement has to launch and fail
Experience record, then choose the user characteristics of another priority, and be that mobile terminal 200 matches advertisement according to the user characteristics.
Launch empirical data and characterize the advertisement and do not launched and fail, represent that the advertisement records without the experience for launching failure, then foundation
The user characteristics of selected priority is that mobile terminal 200 matches advertisement.
In addition, it is necessary to explanation, chooses the user characteristics of the second priority and according to the user characteristics of the second priority
After matching advertisement for mobile terminal 200, it can continue executing with and empirical data is launched corresponding to the advertisement of inquiry user characteristics
Step, i.e. inquiry are corresponding with the advertisement that the user characteristics of the second priority matches to launch empirical data, confirms the dispensing experience
Whether data, which characterize the advertisement and once launched, fails.When the dispensing empirical data, which characterizes the advertisement, once launches unsuccessfully, then is chosen
The user characteristics of three priority and according to third priority user characteristics for mobile terminal 200 match advertisement；Wherein, the 3rd is excellent
Priority of the priority of the user characteristics of first level less than the user characteristics of the second priority.When launching empirical data, to characterize this wide
When announcement is not launched unsuccessfully, then the user characteristics according to the second priority of mobile terminal 200 matches extensively for mobile terminal 200
Accuse.Step S120 is and so on performed, until it is the wide of the matching of mobile terminal 200 to inquire according to the user characteristics of a priority
Accuse corresponding dispensing empirical data and characterize the advertisement and do not launched and fail.
That is, the user characteristics of a wherein priority for selection mobile terminal 200, inquiry and the user of the priority
Empirical data is launched corresponding to the advertisement of characteristic matching, confirms whether the dispensing empirical data characterizes the advertisement and once launched and fails,
When launching empirical data and characterizing the advertisement and once launch unsuccessfully, then the user characteristics of next priority and next excellent according to this is selected
The user characteristics of first level is that mobile terminal 200 matches advertisement；Wherein, the priority of the user characteristics of next priority is less than institute
The priority of the user characteristics of the priority of inquiry.And so on, until inquiring the wide of the user characteristics matching of a priority
Empirical data is launched corresponding to accusing and characterizes the advertisement and did not launched and is failed, then the user of the priority of foundation mobile terminal 200
It is characterized as that mobile terminal 200 matches advertisement.Preferably, can be by the user characteristics of mobile terminal 200 according to its priority
Height is ranked up from up to low land, can be with the wherein user characteristics of a priority of above-mentioned selection mobile terminal 200
Select the user characteristics of any one priority；Above-mentioned once launches failure and selects next when dispensing empirical data characterizes the advertisement
During the user characteristics of priority, next priority is that the user characteristics for the priority that priority sequence comes above-mentioned selection is latter
The user characteristics of position.That is, the selection of user characteristics can select successively according to priority from high to low sequence.
Step S140, advertisement is launched to mobile terminal 200.
It should be appreciated that in the present embodiment, it is movement to be launched to mobile terminal 200 according to the user characteristics of selected priority
Terminal 200 matches advertisement.Advertisement delivery device 110 returns to ad content to mobile terminal 200, so that mobile terminal 200 is used
Family browse advertisements.
Step S150, confirms whether advertisement launches success.
Referring to Fig. 4, Fig. 4 is the step S150 for the advertisement placement method that a wherein embodiment of the invention provides sub-step
Schematic flow sheet.Step S150 includes：
Step S151, record the advertisement putting data of advertisement.
In the present embodiment, advertisement putting data can include advertisement putting number.
Step S152, ad click data are recorded to the operation of advertisement in response to user.
It should be appreciated that the user's browse advertisements of mobile terminal 200 and operated for advertisement, such as mobile terminal
200 users are clicked on and check advertisement details, then it is assumed that advertisement success is launched in this time, and record launches advertisement success once.The present embodiment
In, ad click data include launching number of success, launch number of success and refer to launch the successful total degree of advertisement.
Step S153, whether success is launched according to advertisement putting data and the advertisement of ad click data validation.
Referring to Fig. 5, Fig. 5 is the step S150 for the advertisement placement method that another embodiment of the present invention provides sub-step
Schematic flow sheet.As a preferred mode, step S150 can also include：
Step S154, record the advertisement putting time of advertisement.
Wherein, the advertisement is launched within a period of time, and the overall length of this time is the advertisement putting time.Such as 3 days, 5
It or one week or other times.In the present embodiment, in set time node, such as 12 points of daily morning, calculate wide
The advertisement putting time of announcement simultaneously records.
In this way, in step S153, you can within the advertisement putting time, according to advertisement putting data and ad click data
Confirm whether advertisement launches success.
Step S150 can also include：
Whether step S155, the advertisement putting time for calculating advertisement reach the gold effect time.Wherein, the gold effect time
For default release time, such as 5 days.
Step S156, the gold effect time is not up to when the advertisement putting time, then continues to launch advertisement.
Step S157, reach the gold effect time when the advertisement putting time, then calculate the advertisement putting time for launching advertisement
Number and the ratio for launching number of success.
In the present embodiment, in set time node, such as 12 points of daily morning, the advertisement putting time for launching advertisement is calculated
Number and the ratio for launching number of success.
Step S158, the advertisement putting number of advertisement is entered with launching the ratio of number of success with default target proportion value
Row compares, and judges advertisement putting number and launches whether the ratio of number of success is more than or equal to the default target proportion value.
Step S1591, when advertisement putting number is more than or equal to the default target ratio with launching the ratio of number of success
During example value, advertisement putting success is confirmed.
Step S1592, when advertisement putting number is less than the default target proportion value with launching the ratio of number of success,
Confirm advertisement putting failure.
Please continue to refer to Fig. 2, advertisement placement method also includes：
Step S180, when confirming advertisement putting success, increase the weight of user characteristics corresponding to advertisement.
It should be noted that the weight of user characteristics corresponding to advertisement refers to institute of the user characteristics in mobile terminal 200
There is feature significant degree shared in user characteristics.In the present embodiment, the user characteristics will be improved by increasing the weight of user characteristics
Priority.
Step S190, when confirming advertisement putting failure, update the dispensing empirical data of advertisement.
In the present embodiment, the dispensing empirical data for updating advertisement refers to, it is special that record launches user corresponding to the advertisement of failure
Sign, it is updated to characterize advertisement putting mistake using the user characteristics as the dispensing empirical data launched basis and launch the advertisement
Lose.
It should be appreciated that the user characteristics can be with as the dispensing empirical data launched basis and launch advertisement failure
Inquire about and use when being accessed for user next time.When i.e. user accesses next time, dispensing experience corresponding to the advertisement in step S123
Data obtain when being and performing step S190 when historic user accesses.
It is appreciated that advertisement placement method provided by the invention can also include step S200, when according to mobile terminal 200
All user characteristicses launch advertisement be confirmed to be dispensing failure when, adjust desired value.
Wherein, it is contemplated that value refers to confirm whether advertisement launches successful default desired value.In the present embodiment, it is contemplated that be worth and be
Obtained according to advertisement putting data and ad click data, alternatively, it is contemplated that be worth by dispensings advertisement advertisement putting number and
Launch the target proportion value of number of success.When the advertisement that all user characteristicses according to mobile terminal 200 are launched is confirmed to be
When launching failure, target proportion value is turned down.
The embodiments of the invention provide a kind of advertisement placement method, when mobile terminal 200 is surfed the Net by WIFI, obtains note
The user characteristics of the mobile terminal 200 of record, and advertisement is matched for mobile terminal 200 according to the user characteristics of mobile terminal 200, its
In, user characteristics is obtained and recorded when mobile terminal 200 is surfed the Net first by WIFI, is launched to mobile terminal 200 and user
The advertisement of characteristic matching.The advertisement placement method can be launched when mobile terminal 200 is surfed the Net again by WIFI for user
The advertisement matched with user characteristics, improve the accuracy of advertisement putting.
Also, the advertisement placement method is in the case of user base data deficiencies or user feature analysis are not accurate enough,
Being capable of adjust automatically advertisement accurately dispensing strategy.In WIFI systems in the case of advertising input personnel subjective judgement inaccuracy,
Strategy is launched automatically according to effect adjustment is launched.So as to improve WIFI systems due to basic data is small, algorithm is inaccurate, based on people
The problems such as sight, causes precisely to launch inaccurate problem.By the way that when confirming advertisement putting success, it is special to increase user corresponding to advertisement
The weight of sign, realize based on precisely dispensing Reverse optimization user feature analysis result.
Referring to Fig. 6, Fig. 6 is a kind of high-level schematic functional block diagram of advertisement delivery device 110 provided in an embodiment of the present invention.
The advertisement delivery device 110 is applied to server 100, and the advertisement delivery device 110 includes acquisition module 111, selecting module
112nd, matching module 113, enquiry module 114, putting module 115, logging modle 116, computing module 117, comparison module 118,
Confirm module 119 and adjusting module 120.
In embodiments of the present invention, step S110 can be performed by acquisition module 111.
Acquisition module 111, for when mobile terminal 200 is surfed the Net by WIFI, the use according to the mobile terminal 200 of record
Family is characterized as that mobile terminal 200 matches advertisement；Wherein, user characteristics obtains when mobile terminal 200 is surfed the Net first by WIFI
And record.
In embodiments of the present invention, step S120 can be performed by matching module 113.
Matching module 113, advertisement is matched for mobile terminal 200 for the user characteristics according to mobile terminal 200.
Wherein, in embodiments of the present invention, step S121 can be performed by selecting module 112.
Selecting module 112, the user characteristics of the first priority for selecting mobile terminal 200.
In embodiments of the present invention, step S122 can be performed by matching module 113.
Matching module 113, the user characteristics for the first priority according to mobile terminal 200 is mobile terminal 200
With advertisement.
In embodiments of the present invention, step S123 can be performed by enquiry module 114.
Enquiry module 114, for inquiring about dispensing experience number corresponding with the advertisement of the user characteristics of the first priority matching
According to confirming whether the dispensing empirical data characterizes the advertisement and once launched and fail.
In embodiments of the present invention, step S124 can be performed by selecting module 112 and matching module 113.
Selecting module 112, it is additionally operable to, when dispensing empirical data characterizes the advertisement and once launched unsuccessfully, choose the second priority
User characteristics.
Matching module 113, it is additionally operable to match advertisement according to the user characteristics of the second priority for mobile terminal 200.
Wherein, priority of the priority of the user characteristics of the second priority less than the user characteristics of the first priority.
In embodiments of the present invention, step S140 can be performed by putting module 115.
Putting module 115, for launching advertisement to mobile terminal 200.
In embodiments of the present invention, step S150 can be performed by confirmation module 119.
Module 119 is confirmed, for confirming whether advertisement launches success.
In embodiments of the present invention, step S151 can be performed by logging modle 116.
Logging modle 116, for recording the advertisement putting data of advertisement.
In embodiments of the present invention, step S152 can be performed by logging modle 116.
Logging modle 116, it is additionally operable to record the operation of advertisement ad click data in response to user.
In embodiments of the present invention, step S153 can be performed by confirmation module 119.
Module 119 is confirmed, for whether launching success according to advertisement putting data and the advertisement of ad click data validation.
In embodiments of the present invention, step S154 can be performed by logging modle 116.
Logging modle 116, it is additionally operable to record the advertisement putting time of advertisement.
In embodiments of the present invention, step S153 can be performed by confirmation module 119.
Confirm module 119, be additionally operable within the advertisement putting time, according to advertisement putting data and ad click data validation
Whether advertisement launches success.
In embodiments of the present invention, step S153 can be performed by computing module 117.
Whether computing module 117, the advertisement putting time for calculating advertisement reach the gold effect time.
In embodiments of the present invention, step S156 can be performed by putting module 115.
Putting module 115, it is additionally operable to be not up to the gold effect time when the advertisement putting time, then continues to launch advertisement.
In embodiments of the present invention, step S157 can be performed by computing module 117.
Computing module 117, it is additionally operable to reach the gold effect time when the advertisement putting time, then calculates and launch the wide of advertisement
Impressions are accused with launching the ratio of number of success.
In embodiments of the present invention, step S158 can be performed by comparison module 118.
Comparison module 118, for by the advertisement putting number of advertisement and ratio and the default target of launching number of success
Ratio value is compared, and is judged advertisement putting number and is launched whether the ratio of number of success is more than or equal to the default target
Ratio value.
In embodiments of the present invention, step S1591 can be performed by confirmation module 119.
Confirm module 119, be additionally operable to when advertisement putting number is preset with launching the ratio of number of success more than or equal to this
Target proportion value when, confirm the advertisement putting success.
In embodiments of the present invention, step S1592 can be performed by confirmation module 119.
Confirm module 119, be additionally operable to when advertisement putting number is less than the default target with launching the ratio of number of success
During ratio value, confirm that the advertisement putting fails.
In embodiments of the present invention, step S180 can be performed by adjusting module 120.
Adjusting module 120, for when confirming advertisement putting success, increasing the weight of user characteristics corresponding to advertisement.
In embodiments of the present invention, step S190 can be performed by adjusting module 120.
Adjusting module 120, it is additionally operable to, when confirming advertisement putting failure, update the dispensing empirical data of advertisement.
In embodiments of the present invention, step S200 can be performed by adjusting module 120.
Adjusting module 120, the advertisement for being additionally operable to launch when all user characteristicses according to mobile terminal 200 are confirmed to be
When launching failure, desired value is adjusted.
In summary, the embodiments of the invention provide a kind of advertisement placement method and advertisement delivery device 110, mobile whole
When end 200 is surfed the Net by WIFI, the user characteristics of the mobile terminal 200 of record is obtained, and it is special according to the user of mobile terminal 200
Levy and match advertisement for mobile terminal 200, wherein, user characteristics is obtained and remembered when mobile terminal 200 is surfed the Net first by WIFI
Record, the advertisement matched with user characteristics is launched to mobile terminal 200.The advertisement placement method can be in mobile terminal 200 again
The advertisement matched with user characteristics is launched for user when being surfed the Net by WIFI, improves the accuracy of advertisement putting.Also, this is wide
Delivery device 110 is accused in the case of user base data deficiencies or user feature analysis are not accurate enough, can adjust automatically it is wide
Accuse and precisely launch strategy.In WIFI systems in the case of advertising input personnel subjective judgement inaccuracy, imitated automatically according to launching
Strategy is launched in fruit adjustment.So as to improve WIFI systems because the problems such as basic data is small, algorithm is inaccurate, artificial subjective causes essence
Standard launches inaccurate problem.By when confirming advertisement putting success, increasing the weight of user characteristics corresponding to advertisement, realizing base
In precisely dispensing Reverse optimization user feature analysis result.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, can also pass through
Other modes are realized.Device embodiment described above is only schematical, for example, flow chart and block diagram in accompanying drawing
Show the device of multiple embodiments according to the present invention, method and computer program product architectural framework in the cards,
Function and operation.At this point, each square frame in flow chart or block diagram can represent the one of a module, program segment or code
Part, a part for the module, program segment or code include one or more and are used to realize holding for defined logic function
Row instruction.It should also be noted that at some as in the implementation replaced, the function that is marked in square frame can also with different from
The order marked in accompanying drawing occurs.For example, two continuous square frames can essentially perform substantially in parallel, they are sometimes
It can perform in the opposite order, this is depending on involved function.It is it is also noted that every in block diagram and/or flow chart
The combination of individual square frame and block diagram and/or the square frame in flow chart, function or the special base of action as defined in performing can be used
Realize, or can be realized with the combination of specialized hardware and computer instruction in the system of hardware.
In addition, each functional module in each embodiment of the present invention can integrate to form an independent portion
Point or modules individualism, can also two or more modules be integrated to form an independent part.
If the function is realized in the form of software function module and is used as independent production marketing or in use, can be with
It is stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially in other words
The part to be contributed to prior art or the part of the technical scheme can be embodied in the form of software product, the meter
Calculation machine software product is stored in a storage medium, including some instructions are causing a computer equipment (can be
People's computer, server, or network equipment etc.) perform all or part of step of each embodiment methods described of the present invention.
It should be noted that herein, such as first and second or the like relational terms are used merely to an entity or behaviour
Make with another entity or operation make a distinction, and not necessarily require or imply these entities or operate between exist it is any this
Kind actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to nonexcludability
Include so that process, method, article or equipment including a series of elements not only include those key elements, but also
Including the other element being not expressly set out, or also include for this process, method, article or equipment intrinsic want
Element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that wanted including described
Other identical element also be present in the process of element, method, article or equipment.
The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, for the skill of this area
For art personnel, the present invention can have various modifications and variations.Within the spirit and principles of the invention, that is made any repaiies
Change, equivalent substitution, improvement etc., should be included in the scope of the protection.It should be noted that：Similar label and letter exists
Similar terms is represented in following accompanying drawing, therefore, once being defined in a certain Xiang Yi accompanying drawing, is then not required in subsequent accompanying drawing
It is further defined and explained.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all be contained
Cover within protection scope of the present invention.Therefore, protection scope of the present invention described should be defined by scope of the claims.
Claims (10)
1. a kind of advertisement placement method, applied to server, it is characterised in that the advertisement placement method includes：
When mobile terminal is surfed the Net by WIFI, the user characteristics of the mobile terminal of record is obtained；Wherein, the user is special
Sign is obtained and recorded when the mobile terminal is surfed the Net first by WIFI；
The user characteristics according to the mobile terminal matches advertisement for the mobile terminal；
The advertisement is launched to the mobile terminal.
2. advertisement placement method according to claim 1, it is characterised in that the user according to the mobile terminal is special
Levying the step of matching advertisement for the mobile terminal includes：
Select the user characteristics of the first priority of the mobile terminal；
User characteristics according to the first priority of the mobile terminal matches advertisement for the mobile terminal.
3. advertisement placement method according to claim 2, it is characterised in that the first of the selection mobile terminal is excellent
Also include after the step of user characteristics of first level：
Inquire about dispensing empirical data corresponding with the advertisement that the user characteristics of first priority matches；
When the dispensing empirical data, which characterizes the advertisement, once launches unsuccessfully, the user characteristics of the second priority is chosen and according to institute
The user characteristics for stating the second priority matches advertisement for the mobile terminal；Wherein, the user characteristics of second priority
Priority of the priority less than the user characteristics of first priority；
When the dispensing empirical data, which characterizes the advertisement, does not launch unsuccessfully, perform described to described in mobile terminal dispensing
The step of advertisement.
4. advertisement placement method according to claim 1, it is characterised in that the advertisement placement method also includes：
Record the advertisement putting data of the advertisement；
Ad click data are recorded to the operation of the advertisement in response to user；
Whether success is launched according to advertisement described in the advertisement putting data and the ad click data validation.
5. advertisement placement method according to claim 4, it is characterised in that described according to the advertisement putting data and institute
Stating advertisement described in ad click data validation and whether launching successful step includes：
Record the advertisement putting time of the advertisement；
Within the advertisement putting time, it is according to advertisement described in the advertisement putting data and the ad click data validation
It is no to launch successfully.
6. a kind of advertisement delivery device, applied to server, it is characterised in that the advertisement delivery device includes：
Acquisition module, for when mobile terminal is surfed the Net by WIFI, obtaining the user characteristics of the mobile terminal of record；Its
In, the user characteristics is obtained and recorded when the mobile terminal is surfed the Net first by WIFI；
Matching module, advertisement is matched for the mobile terminal for the user characteristics according to the mobile terminal；
Putting module, for launching the advertisement to the mobile terminal.
7. advertisement delivery device according to claim 6, it is characterised in that the advertisement delivery device also includes：
Selecting module, the user characteristics of the first priority for selecting the mobile terminal；
The user characteristics that the matching module is additionally operable to the first priority according to the mobile terminal is the mobile terminal
With advertisement.
8. advertisement delivery device according to claim 7, it is characterised in that the advertisement delivery device also includes：
Enquiry module, corresponding with the advertisement of the user characteristics of first priority matching empirical data is launched for inquiring about；
The selecting module is additionally operable to, when the dispensing empirical data characterizes the advertisement and once launched unsuccessfully, select the second priority
User characteristics, the user characteristics that the matching module is additionally operable to according to second priority is wide for mobile terminal matching
Accuse；Wherein, priority of the priority of the user characteristics of second priority less than the user characteristics of first priority；
The putting module is additionally operable to when the dispensing empirical data characterizes the advertisement and do not launched unsuccessfully, to the movement eventually
Launch the advertisement in end.
9. advertisement delivery device according to claim 6, it is characterised in that the advertisement delivery device also includes：
Logging modle, for recording the advertisement putting data of the advertisement；And the operation of the advertisement is remembered in response to user
Record ad click data；
Module is confirmed, for whether being launched into according to advertisement described in the advertisement putting data and the ad click data validation
Work(.
10. advertisement delivery device according to claim 9, it is characterised in that the logging modle is additionally operable to described in record
The advertisement putting time of advertisement；
The confirmation module was additionally operable within the advertisement putting time, according to the advertisement putting data and the ad click
Whether advertisement described in data validation launches success.
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| CN111311312A (en) * | 2020-01-20 | 2020-06-19 | 深圳市酷开网络科技有限公司 | Advertisement effect evaluation method, display terminal and computer-readable storage medium |
| CN111433837A (en) * | 2018-06-28 | 2020-07-17 | 株式会社日立制作所 | Information processing apparatus and information processing method |
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