CN106959965A - A kind of information processing method and server - Google Patents
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Abstract
The invention discloses a kind of information processing method and server, wherein, methods described includes：Obtain at least one set of first data；Scan at least one set of first data to be pre-processed according to preset rules, obtain the memory capacity that the data storage capacity in the first result set, first result set is less than at least one set of first data；Generated according to first result set and orientation tag attributes corresponding with each index are included in indexed set, the indexed set；Obtain first terminal feedack and send focal need；Parse at least one directional properties in the focal need, corresponding orientation tag attributes are matched in the indexed set, the data for meeting the orientation tag attributes in first result set are subjected to calculation process, the second result set for characterizing potential user group is obtained, the potential user group for logging in second terminal is sent information to.
Description
Technical field
The present invention relates to mechanics of communication, more particularly to a kind of information processing method and server.
Background technology
Present inventor has found there is following technical problem in correlation technique during the embodiment of the present application technical scheme is realized, at least：
The mode of Information Sharing is varied, such as user sees first very good news, and this news can be forwarded by microblogging, and this is a kind of Information Sharing；Such as user is when browsing webpage except the information browsed, the information related to browsed information can also be got, however, recommending whether the information shared is information required for user, rationally whether depending on the information directional strategy for recommending to share, directional strategy is generated by directional properties.
In the prior art, the computing between each directional properties is combined in the way of common factor, and coordinate simultaneously the potential user group packet of customization function be also required to certain orientation attribute combined crosswise, with realize accurately orientation push user required for information.Only support that a computing is combined in the way of occuring simultaneously at present, union can not be supported and the binary operation operation such as negate, so that the information required for user is advertising message as an example, for example：Potential user group is filtered out from initial data for directional properties one (male as being directed to 18 to 25 years old) and directional properties two (having seen L'Oreal's advertisement), to orient displaying advertising messages for potential user group, it can not be directly realized by by prior art, need further to coordinate extra data processing mechanism to calculate final required potential user group according to directional properties, so as to cause the process calculated time-consuming too long, treatment effeciency is low.In correlation technique, for the problem, effective solution there is no.
The content of the invention
In view of this, the embodiment of the present invention solve at least the problem of prior art is present desirable to provide a kind of information processing method and server.
What the technical scheme of the embodiment of the present invention was realized in：
A kind of information processing method of the embodiment of the present invention, methods described includes：
Obtain at least one set of first data；
Scan at least one set of first data to be pre-processed according to preset rules, obtain the memory capacity that the data storage capacity in the first result set, first result set is less than at least one set of first data；
Generated according to first result set and orientation tag attributes corresponding with each index are included in indexed set, the indexed set；
Obtain first terminal feedack and send focal need；
Parse at least one directional properties in the focal need, corresponding orientation tag attributes are matched in the indexed set, the data for meeting the orientation tag attributes in first result set are subjected to calculation process, the second result set for characterizing potential user group is obtained, the potential user group for logging in second terminal is sent information to.
It is described to scan at least one set of first data according to preset rules to be pre-processed in such scheme, the first result set is obtained, including：
Scan at least one set of first data, parsing obtains at least one orientation dimension from least one set of first data, each directional properties at least one described orientation dimension pre-process and obtain at least one orientation tag attributes, the data being made up of at least one described orientation tag attributes are regard as first result set.
It is described that indexed set is generated according to first result set in such scheme, including：
Corresponding index is set up respectively according at least one described orientation tag attributes, and the indexed set is constituted by least one obtained index.
In such scheme, the tag attributes that the orientation tag attributes can use for potential user group in second result set.
In such scheme, each directional properties at least one described orientation dimension, which pre-process, obtains at least one orientation tag attributes, including：
Historical data is collected in advance, the historical data is classified according to predefined tag along sort attribute, obtain the classification results of tag attributes, the classification results of the tag attributes are screened according to the ranking results in second terminal obtain after presentation of information, to obtain at least one described orientation tag attributes by pretreatment.
In such scheme, methods described also includes：
The potential user group in second result set is carried out after data fractionation according to social number segment, each potential user group obtained after splitting is sent information to.
A kind of server of the embodiment of the present invention, the server includes：
First acquisition unit, for obtaining at least one set of first data；
Pretreatment unit, for scanning at least one set of first data according to preset rules to be pre-processed, obtains the memory capacity that the data storage capacity in the first result set, first result set is less than at least one set of first data；
Generation unit is indexed, orientation tag attributes corresponding with each index are included in indexed set, the indexed set for being generated according to first result set；
Second acquisition unit, focal need is sent for obtaining first terminal feedack；
Transmitting element, for parsing at least one directional properties in the focal need, corresponding orientation tag attributes are matched in the indexed set, the data for meeting the orientation tag attributes in first result set are subjected to calculation process, the second result set for characterizing potential user group is obtained, the potential user group for logging in second terminal is sent information to.
In such scheme, the pretreatment unit is further used for：Scan at least one set of first data, parsing obtains at least one orientation dimension from least one set of first data, each directional properties at least one described orientation dimension pre-process and obtain at least one orientation tag attributes, the data being made up of at least one described orientation tag attributes are regard as first result set.
In such scheme, the index generation unit is further used for：Corresponding index is set up respectively according at least one described orientation tag attributes, and the indexed set is constituted by least one obtained index.
In such scheme, the tag attributes that the orientation tag attributes can use for potential user group in second result set.
In such scheme, the pretreatment unit is further used for：Historical data is collected in advance, the historical data is classified according to predefined tag along sort attribute, obtain the classification results of tag attributes, the classification results of the tag attributes are screened according to the ranking results in second terminal obtain after presentation of information, to obtain at least one described orientation tag attributes by pretreatment.
In such scheme, the transmitting element is further used for：The potential user group in second result set is carried out after data fractionation according to social number segment, described information is sent to each potential user group obtained after splitting.
The information processing method of the embodiment of the present invention includes：Obtain at least one set of first data；Scan at least one set of first data to be pre-processed according to preset rules, obtain the memory capacity that the data storage capacity in the first result set, first result set is less than at least one set of first data；Generated according to first result set and orientation tag attributes corresponding with each index are included in indexed set, the indexed set；Obtain first terminal feedack and send focal need；Parse at least one directional properties in the focal need, corresponding orientation tag attributes are matched in the indexed set, the data for meeting the orientation tag attributes in first result set are subjected to calculation process, the second result set for characterizing potential user group is obtained, the potential user group for logging in second terminal is sent information to.
Using the embodiment of the present invention, due to that can be pre-processed according to preset rules scanning at least one set of first data, obtain the first result set, data storage capacity in first result set is less than the memory capacity of at least one set of first data, therefore greatly reducing needs data volume to be processed, so as to improve data-handling efficiency.It can also be generated according to first result set and orientation tag attributes corresponding with each index are included in indexed set, the indexed set；Obtain first terminal feedack and send focal need；Parse at least one directional properties in the focal need, corresponding orientation tag attributes are matched in the indexed set, the data for meeting the orientation tag attributes in first result set are subjected to calculation process, it is the various independent assortments between each directional properties due to calculation process, the mode for being not limited to occur simultaneously is combined, so as to coordinate the function of the potential user group packet of customization also by the independent assortment with certain orientation attribute, the second result set for characterizing potential user group can be obtained with most fast velocity arithmetic, it is final to send information to the potential user group for logging in second terminal, whole processing procedure is with less data amount, the arithmetic logic independent assortment of larger flexibility, so as to avoid the problem of process of calculating takes too long, substantially increase data-handling efficiency.
Brief description of the drawings
Fig. 1 is the schematic diagram of each side's hardware entities of progress information exchange in the embodiment of the present invention；
Fig. 2 is one of the embodiment of the present invention one and realizes schematic flow sheet；
Fig. 3 is one of the embodiment of the present invention two and realizes schematic flow sheet；
Fig. 4 is a composition structural representation of the embodiment of the present invention three；
Fig. 5 constitutes structural representation for a hardware of the embodiment of the present invention four；
Fig. 6-9 is the schematic diagram of each application scenarios.
Embodiment
The implementation to technical scheme is described in further detail below in conjunction with the accompanying drawings.
Fig. 1 is the schematic diagram of each side's hardware entities of progress information exchange in the embodiment of the present invention, and Fig. 1 includes：Server 11 ... 1n, terminal device 21-24, terminal device 21-24 carries out information exchange by cable network or wireless network with server, terminal device includes mobile phone, desktop computer, PC, the types such as all-in-one, in one example, server 11 ... 1n can also pass through network and the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) interact, first terminal (the terminal as where advertiser, or to provide the object that ad material and content are promoted) by after the advertisement submission of desired dispensing, it is stored in server cluster, keeper can be equipped with to the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) advertisement delivered carries out a series of processing such as auditing.Wherein, relative to the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) for, terminal device 21-24 is properly termed as the second terminal (terminal as where domestic consumer, or be advertising display or the object of exposure), can be the user that video is seen by Video Applications, the user played games by game application passes through user for the page that surfs the web etc..Wherein, all applications installed in terminal device or the application (such as game application, Video Applications, browser application etc.) specified can add advertisement to show the more recommendation informations of user.Using the embodiment of the present invention, based on the system shown in above-mentioned Fig. 1, server obtains the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) and/or the second terminal (terminal as where domestic consumer, or be the object of advertising display or exposure) at least one set of first data (data of such as historical data and real-time update) for sending, at least one set of first data are used as initial data, scan at least one set of first data to be pre-processed according to preset rules, obtain the first result set, data storage capacity in first result set is less than the memory capacity of at least one set of first data；Generated according to first result set and orientation tag attributes corresponding with each index are included in indexed set, the indexed set；Obtain the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) feedack transmission focal need (orientation obtained during such as user's customization directional properties delivers demand, such as advertiser is met the orientation generated during the potential user group displaying advertising messages of the directional properties to those by the first terminal where it and delivers demand)；Parse at least one directional properties in the focal need, corresponding orientation tag attributes are matched in the indexed set, the data for meeting the orientation tag attributes in first result set are subjected to calculation process, obtain the second result set for characterizing potential user group, send information to the potential user group of login second terminal (terminal as where domestic consumer, or be advertising display or the object of exposure).
Above-mentioned Fig. 1 example is a system architecture example for realizing the embodiment of the present invention, and the embodiment of the present invention is not limited to the system architecture described in above-mentioned Fig. 1, based on the system architecture, proposes each embodiment of the invention.
Embodiment one：
A kind of information processing method of the embodiment of the present invention, as shown in Fig. 2 methods described includes：
Step 101, at least one set of first data of acquisition.
Here, at least one set of first data are initial data, can be server from the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) side collection, can also be from the second terminal (terminal as where domestic consumer, or be advertising display or the object of exposure) side collection, can also be from the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) and the second terminal (terminal as where domestic consumer, or be the object of advertising display or exposure) data of side collected both.
Step 102, according to preset rules scan at least one set of first data to be pre-processed, obtain the memory capacity that the data storage capacity in the first result set, first result set is less than at least one set of first data.
Here, the preset rules is constitute the data processing rule of preprocessing process for performing step 102-103, pre-processed by the preset rules, data can be split, data after fractionation are handled, due to smaller memory data output can be obtained after fractionation, that is the data storage capacity in the first result set is less than the memory capacity of at least one set of first data, therefore, it is follow-up (to be not limited to occur simultaneously by computing strategy for these data, union, the computing strategy such as negate) independent assortment carry out computing, also arithmetic speed can be improved, reduce the response time.
Here, the response time refers to：Advertiser passes through the first terminal (terminal as where advertiser where it, or to provide the object that ad material and content are promoted) when meeting the potential user group displaying advertising messages of its directional properties to those after generation orientation dispensing demand, orientation dispensing demand is sent to server, server can be by the independent assortment of above-mentioned computing strategy, or in the local independent assortment that above-mentioned computing strategy is carried out according to orientation dispensing demand of first terminal, the potential user group of orientation dispensing demand can be obtained finally meeting as early as possible, this response time is more short better.
Step 103, indexed set generated according to first result set, orientation tag attributes corresponding with each index are included in the indexed set.
Here, it is to set up index corresponding with orientation label data according to the orientation label attribute data in the first result set.Step 102 belongs to preprocessing process with step 103.Such as, all orientation tag attributes to be used are indexed in advance, the latitude space-consuming of 1,000,000,000 social number (such as QQ) attribute-directional properties is narrowed down within 100M after index, take and reduced much compared to original data space, initial data is divided into smaller memory cell by using index, and be stored in the first result set, same memory capacity can not only store more data, also ensure that data are enough simplified, so as to the follow-up independent assortment for carrying out computing strategy, as occured simultaneously, union or when negating processing, arithmetic speed is more accelerated, response time also more accelerates.
Step 104, acquisition first terminal feedack send focal need.
Here, described information sends focal need, such as when being oriented dispensing for advertising message, and the focal need is generated when being combined by first terminal selection directional properties.
Step 105, at least one directional properties parsed in the focal need, corresponding orientation tag attributes are matched in the indexed set, the data for meeting the orientation tag attributes in first result set are subjected to calculation process, the second result set for characterizing potential user group is obtained.
Here, this step according to configured in focal need directional properties combined strategy (including occur simultaneously, union and the arithmetic logic including negating) independent assortment is carried out, the second result set is obtained, second result set is used to characterize the set where final potential user group.
Using the embodiment of the present invention, support by including occuring simultaneously, union and the various arithmetic logic independent assortment computing strategies including negating, final potential user group can be filtered out from least one set of first data (i.e. initial data) according to the independent assortment computing strategy for being differently directed attribute, and by the way that at least one set of first data (i.e. initial data) are pre-processed to obtain the first result set of smaller memory capacity, generating indexed set according to the first result set, (indexed set includes multiple indexes, each index is corresponding with the orientation tag attributes predefined, so as to follow-up according to the orientation tag attributes predefined, combined on demand, to obtain final potential user group within the most short response time), server obtains the orientation obtained during user's customization directional properties and delivers demand (when delivering advertisement to those potential user groups for meeting the directional properties), second result set is obtained according to the indexed set, second result set is final potential user group.
The present embodiment is divided into two parts, 1) process of data preprocessing：As shown in step 101-103；2) data operation process, as shown in step 104-105, dispensing demand is oriented according to user, the independent assortment of self-defined a variety of arithmetic logics (is not limited to occur simultaneously, union and inversion operation), final potential user group is calculated so as to which the combination of the free arithmetic logic according to multiple directional properties is screened from least one set of data (initial data), eventually through step 106, by the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) the desired information pushed, second terminal (the terminal as where domestic consumer is sent to such as advertising message, or be advertising display or the object of exposure) enter row information displaying.
Step 106, the potential user group for sending information to login second terminal.
Embodiment two：
A kind of information processing method of the embodiment of the present invention, as shown in figure 3, methods described includes：
Step 201, at least one set of first data of acquisition.
Here, at least one set of first data are initial data, can be server from the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) side collection, can also be from the second terminal (terminal as where domestic consumer, or be advertising display or the object of exposure) side collection, can also be from the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) and the second terminal (terminal as where domestic consumer, or be the object of advertising display or exposure) data of side collected both.
Step 202, scanning at least one set of first data, parsing obtains at least one orientation dimension from least one set of first data.
Step 203, each directional properties at least one described orientation dimension pre-process obtain at least one orientation tag attributes, first result set will be used as by least one described data for constituting of orientation tag attributes.
Here, the data storage capacity in first result set is less than the memory capacity of at least one set of first data.
Here, step 202-204 constitutes preprocessing process, pass through preprocessing process, data can be split, data after fractionation are handled, due to smaller memory data output can be obtained after fractionation, that is the data storage capacity in the first result set is less than the memory capacity of at least one set of first data, therefore, it is follow-up for independent assortment progress computing of these data by computing strategy (being not limited to occur simultaneously, union negates and waits computing strategy), also arithmetic speed can be improved, the response time is reduced.
Here, the response time refers to：Advertiser passes through the first terminal (terminal as where advertiser where it, or to provide the object that ad material and content are promoted) when meeting the potential user group displaying advertising messages of its directional properties to those after generation orientation dispensing demand, orientation dispensing demand is sent to server, server can be by the independent assortment of above-mentioned computing strategy, or in the local independent assortment that above-mentioned computing strategy is carried out according to orientation dispensing demand of first terminal, the potential user group of orientation dispensing demand can be obtained finally meeting as early as possible, this response time is more short better.
Step 204, according in first result set at least one orientation tag attributes set up corresponding index respectively, indexed set is constituted by least one obtained index.
Here, orientation tag attributes corresponding with each index are included in the indexed set.
Here, it is to set up index corresponding with orientation label data according to the orientation label attribute data in the first result set.Step 202-204 belongs to preprocessing process.Such as, all orientation tag attributes to be used are indexed in advance, the latitude space-consuming of 1,000,000,000 social number (such as QQ) attribute-directional properties is narrowed down within 100M after index, take and reduced much compared to original data space, initial data is divided into smaller memory cell by using index, and be stored in the first result set, same memory capacity can not only store more data, also ensure that data are enough simplified, so as to the follow-up independent assortment for carrying out computing strategy, as occured simultaneously, union or when negating processing, arithmetic speed is more accelerated, response time also more accelerates.
Step 205, acquisition first terminal feedack send focal need.
Here, described information sends focal need, such as when being oriented dispensing for advertising message, and the focal need is generated when being combined by first terminal selection directional properties.
Step 206, at least one directional properties parsed in the focal need, corresponding orientation tag attributes are matched in the indexed set, the data for meeting the orientation tag attributes in first result set are subjected to calculation process, the second result set for characterizing potential user group is obtained.
Here, this step according to configured in focal need directional properties combined strategy (including occur simultaneously, union and the arithmetic logic including negating) independent assortment is carried out, the second result set is obtained, second result set is used to characterize the set where final potential user group.
Using the embodiment of the present invention, support by including occuring simultaneously, union and the various arithmetic logic independent assortment computing strategies including negating, final potential user group can be filtered out from least one set of first data (i.e. initial data) according to the independent assortment computing strategy for being differently directed attribute, and by the way that at least one set of first data (i.e. initial data) are pre-processed to obtain the first result set of smaller memory capacity, generating indexed set according to the first result set, (indexed set includes multiple indexes, each index is corresponding with the orientation tag attributes predefined, so as to follow-up according to the orientation tag attributes predefined, combined on demand, to obtain final potential user group within the most short response time), server obtains the orientation obtained during user's customization directional properties and delivers demand (when delivering advertisement to those potential user groups for meeting the directional properties), second result set is obtained according to the indexed set, second result set is final potential user group.
The present embodiment is divided into two parts, 1) process of data preprocessing：As shown in step 201-204；2) data operation process, as shown in step 205-206, dispensing demand is oriented according to user, the independent assortment of self-defined a variety of arithmetic logics (is not limited to occur simultaneously, union and inversion operation), final potential user group is calculated so as to which the combination of the free arithmetic logic according to multiple directional properties is screened from least one set of data (initial data), eventually through step 207, by the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) the desired information pushed, second terminal (the terminal as where domestic consumer is sent to such as advertising message, or be advertising display or the object of exposure) enter row information displaying.
Step 207, the potential user group for sending information to login second terminal.
Based on above-described embodiment one-bis-, in the embodiment of the embodiment of the present invention one, the tag attributes that the orientation tag attributes can use for the potential user group (i.e. user's customization crowd bag).
Based on above-described embodiment one-bis-, in the embodiment of the embodiment of the present invention one, each directional properties at least one described orientation dimension, which pre-process, obtains at least one orientation tag attributes, including：Historical data is collected in advance, the historical data is classified according to predefined tag along sort attribute, obtain the classification results of tag attributes, by the classification results of the tag attributes according in the second terminal (terminal as where domestic consumer, or be the object of advertising display or exposure) ranking results (such as light exposure ranking results) that obtained after presentation of information are screened, with by pretreatment obtain it is described at least one orient tag attributes.
One example is：Such as, can be to the popular brand in history some months using present embodiment, star, trade classification etc. is sorted by light exposure and carries out certain manual intervention, filters out conventional tag attributes, and by some cycles (for example：Monthly) above-mentioned orientation tag attributes are updated.
In the embodiment of the present invention, the above-mentioned orientation tag attributes obtained for no process preprocessing process, the computing of follow-up arithmetic logic independent assortment is not supported, and the computing of the arithmetic logic independent assortment is carried out just for the data that can get preprocessing process and obtain above-mentioned orientation tag attributes.
Based on above-described embodiment one-bis-, in the embodiment of the embodiment of the present invention one, methods described also includes：The potential user group in second result set is carried out after data fractionation according to social number segment (such as QQ number segments), by information pushing to each potential user group obtained after splitting.
Embodiment three：
A kind of information interaction system of the embodiment of the present invention, as shown in Figure 4, server 41 (the server 11-1n in such as Fig. 1), first terminal 42 (31-3n in such as Fig. 1), second terminal 43 (the terminal 21-24 in such as Fig. 1), wherein, the server includes：First acquisition unit 411, for obtaining at least one set of first data；Pretreatment unit 412, for scanning at least one set of first data according to preset rules to be pre-processed, obtains the memory capacity that the data storage capacity in the first result set, first result set is less than at least one set of first data；Generation unit 413 is indexed, orientation tag attributes corresponding with each index are included in indexed set, the indexed set for being generated according to first result set；Second acquisition unit 414, focal need is sent for obtaining first terminal feedack；Transmitting element 415, for parsing at least one directional properties in the focal need, corresponding orientation tag attributes are matched in the indexed set, the data for meeting the orientation tag attributes in first result set are subjected to calculation process, the second result set for characterizing potential user group is obtained, the potential user group for logging in second terminal is sent information to.First terminal 42 is used to send the first data used as initial data to server analysis, and the information that targeted customer's pocket transmission of the focal need correspondence dispensing obtained according to the directional strategy obtained from server or from server is recommended is to the corresponding potential user group for logging in second terminal 43, first terminal 42 can also be sent after the first data used as initial data are shown to second terminal 43, second terminal by the feedback information of acquisition also serve as the initial data using and be sent to server and analyzed, so that the initial data that server can be sent according to first terminal and/or second terminal is pre-processed, it will be differently directed in dimension after each directional properties generation directional properties label, set up index corresponding with the directional properties label, the data obtained after pretreatment are redistributed and stored based on index, during potential user group is screened according to directional properties, according to the relation set up between directional properties label and index, (it is not limited to occur simultaneously using a variety of arithmetic logics between directional properties, union and negate) independent assortment, screening calculates the potential user group as soon as possible.
In the embodiment of the embodiment of the present invention one, at least one set of first data are initial data, can be server from the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) side collection, can also be from the second terminal (terminal as where domestic consumer, or be advertising display or the object of exposure) side collection, can also be from the first terminal (terminal as where advertiser, or to provide the object that ad material and content are promoted) and the second terminal (terminal as where domestic consumer, or be the object of advertising display or exposure) data of side collected both.
In the embodiment of the embodiment of the present invention one, the preset rules are the data processing rule that pretreatment unit and index generation unit perform corresponding preprocessing process, pre-processed by the preset rules, data can be split, data after fractionation are handled, due to smaller memory data output can be obtained after fractionation, that is the data storage capacity in the first result set is less than the memory capacity of at least one set of first data, therefore, it is follow-up (to be not limited to occur simultaneously by computing strategy for these data, union, the computing strategy such as negate) independent assortment carry out computing, also arithmetic speed can be improved, reduce the response time.
Here, the response time refers to：Advertiser passes through the first terminal (terminal as where advertiser where it, or to provide the object that ad material and content are promoted) when meeting the potential user group displaying advertising messages of its directional properties to those after generation orientation dispensing demand, orientation dispensing demand is sent to server, server can be by the independent assortment of above-mentioned computing strategy, or in the local independent assortment that above-mentioned computing strategy is carried out according to orientation dispensing demand of first terminal, the potential user group of orientation dispensing demand can be obtained finally meeting as early as possible, this response time is more short better.
It is to set up index corresponding with orientation label data according to the orientation label attribute data in the first result set in the embodiment of the embodiment of the present invention one.The processing procedure that pretreatment unit and index generation unit are performed belongs to preprocessing process.Such as, all orientation tag attributes to be used are indexed in advance, the latitude space-consuming of 1,000,000,000 social number (such as QQ) attribute-directional properties is narrowed down within 100M after index, take and reduced much compared to original data space, initial data is divided into smaller memory cell by using index, and be stored in the first result set, same memory capacity can not only store more data, also ensure that data are enough simplified, so as to the follow-up independent assortment for carrying out computing strategy, as occured simultaneously, union or when negating processing, arithmetic speed is more accelerated, response time also more accelerates.
In the embodiment of the embodiment of the present invention one, according to configured in focal need directional properties combined strategy (including occur simultaneously, union and the arithmetic logic including negating) carry out independent assortment, the second result set is obtained, second result set is used to characterize the set where final potential user group.
Using the embodiment of the present invention, support by including occuring simultaneously, union and the various arithmetic logic independent assortment computing strategies including negating, final potential user group can be filtered out from least one set of first data (i.e. initial data) according to the independent assortment computing strategy for being differently directed attribute, and by the way that at least one set of first data (i.e. initial data) are pre-processed to obtain the first result set of smaller memory capacity, generating indexed set according to the first result set, (indexed set includes multiple indexes, each index is corresponding with the orientation tag attributes predefined, so as to follow-up according to the orientation tag attributes predefined, combined on demand, to obtain final potential user group within the most short response time), server obtains the orientation obtained during user's customization directional properties and delivers demand (when delivering advertisement to those potential user groups for meeting the directional properties), second result set is obtained according to the indexed set, second result set is final potential user group.
In the embodiment of the embodiment of the present invention one, the pretreatment unit is further used for：Scan at least one set of first data, parsing obtains at least one orientation dimension from least one set of first data, each directional properties at least one described orientation dimension pre-process and obtain at least one orientation tag attributes, the data being made up of at least one described orientation tag attributes are regard as first result set.
In the embodiment of the embodiment of the present invention one, the index generation unit is further used for：Corresponding index is set up respectively according at least one described orientation tag attributes, and the indexed set is constituted by least one obtained index.
In the embodiment of the embodiment of the present invention one, the tag attributes that the orientation tag attributes can use for potential user group in second result set.
In the embodiment of the embodiment of the present invention one, the pretreatment unit is further used for：Historical data is collected in advance, the historical data is classified according to predefined tag along sort attribute, obtain the classification results of tag attributes, the classification results of the tag attributes are screened according to the ranking results in second terminal obtain after presentation of information, to obtain at least one described orientation tag attributes by pretreatment.
In the embodiment of the embodiment of the present invention one, the transmitting element is further used for：The potential user group in second result set is carried out after data fractionation according to social number segment, described information is sent to each potential user group obtained after splitting.
Example IV：
It is to be herein pointed out above-mentioned first terminal, second terminal can be this electronic equipments of PC, can also be the panel computer such as PAD, this mancarried electronic aid of laptop computer, can also be such as this intelligent mobile terminal of mobile phone, to be not limited to description here；The server can be made up of group system, to realize that each unit function merges into the electronic equipment of one or each unit function split setting, client and server all at least includes the processor for the database of data storage and for data processing, or including the storage medium being arranged in server or the storage medium being independently arranged.
Wherein, for the processor for data processing, when performing processing, microprocessor, central processing unit (CPU can be used, Central Processing Unit), digital signal processor (DSP, Digital Singnal Processor) or programmable logic array (FPGA, Field-Programmable Gate Array) realization；For storage medium, comprising operational order, the operational order can be computer-executable code, and each step in embodiments of the present invention information processing method flow is realized by the operational order.
The first terminal, second terminal and the server are as shown in Figure 5 as a hardware entities S11 example.Described device includes processor 51, storage medium 52 and at least one external communication interface 53；The processor 51, storage medium 52 and external communication interface 53 are connected by bus 54.
It need to be noted that be：Above is referred to first terminal, the description of second terminal and server entry is similar with above method description, the beneficial effect with method is described, and is not repeated.The ins and outs not disclosed in side and server example are set for terminal of the present invention, the description of the inventive method embodiment is refer to.
The embodiment of the present invention is described below by taking a practical application scene as an example：
Because the computing between each current directional properties is combined in the way of common factor, at the same coordinate the potential user group packet of customization function can realize with certain orientation attribute combined crosswise, to realize that accurately orientation pushes the information required for user.Only support that the computing between each directional properties is combined in the way of occuring simultaneously at present, union can not be supported and the binary operation operation such as negate, so that the information required for user is advertising message as an example, for example：Displaying advertising messages are oriented together for directional properties (if desired for the male for 18 to 25 years old) and potential user group (people for such as having seen L'Oreal's advertisement), then the demand pushed is oriented for the category information, it can not be directly realized by by prior art, also need to fit through the demand that extra data processing mechanism pushes according to orientation and calculate and enter again after potential user group packet row information orientation push, so as to cause the calculating process of whole data processing time-consuming too long, treatment effeciency is low.In correlation technique, for the problem, effective solution there is no.
This application scene uses the embodiment of the present invention, it is advertising message for information, data processing uses distributed file system (Hadoop, PHadoop Distributed File System) mode, after first being pre-processed to data, make its data storage capacity smaller than initial data, same memory capacity can store more data, afterwards, by the corresponding relation of the directional properties label and index set up in preprocessing process, (occured simultaneously according to a variety of arithmetic logics of directional properties, union and inversion operation) independent assortment, rapid computations obtain final potential user group, so that first terminal can accurately carry out the dispensing of advertising message according to the potential user group according to orientation dispensing demand.Whole processing procedure treatment time is fast, and efficiency high, the response time is short.
It is the data processing mechanism by carrying out classifying content to search key for Hadoop modes, if for example, you will scan for classification to a 10TB huge file, it may appear that what situationOn traditional systems, this will need long time.But, using Hadoop modes, especially these problems are just considered in design, it is one can carry out the software frame of distributed treatment to mass data, that is, Hadoop modes are to carry out data processing by the way of the mechanism performed parallel is there is provided a kind of reliable, efficient, scalable, high fault tolerance, high scalability, therefore can greatly improve data-handling efficiency.For reliability, Hadoop modes step-by-step storage, and in design, hypothesis calculating elements and storage can fail, and therefore, multiple operational data copies can be safeguarded using Hadoop modes, it is ensured that it can be handled for the node redistribution of failure；For efficiently because Hadoop modes work in a parallel fashion, by parallel processing speed up processing, can dynamically mobile data, and ensure the dynamic equilibrium of each node among the nodes, therefore processing speed is very fast；For scalable, using Hadoop modes, PB DBMSs can be handled；For high fault tolerance, using Hadoop modes, multiple copies of data can be automatically saved, and task that can be automatically by failure is redistributed；For high scalability, using Hadoop modes, data are distributed between available computer cluster and calculating task is completed, these clusters can be easily extended in thousands of nodes.
It is a kind of as shown in Figure 6 for data handling procedure of the advertising message based on Hadoop modes, for the data of exposure landing, initial data is scanned using Hadoop modes (orientation comprising multiple directional properties delivers demand), to obtain result set, result set is the set comprising potential user group.In this way, due to be cluster off-line calculation mode, therefore calculating process is time-consuming too long.Such as, original exposure landing data average daily 2,000,000,000 or so, daily data total amount is all at TB grades.When user proposes customized demand, the Hadoop clusters of many machines need to be used to carry out MAPREDUCE task computations and obtain result.Amount of calculation and time-consuming longer.Here, the MAPREDUCE refers to, the concurrent operation for large-scale dataset (being more than 1TB).MAP refers to mapping, and REDUCE refers to stipulations.
This application scene uses the embodiment of the present invention, is a kind of technical scheme delivered for data handling procedure of the advertising message based on online DMP modes, specially a kind of online self-defined commercial audience crowd, and the technical term being related to includes：1) advertisement is shown：A kind of patterned advertisement technology；2)DMP：Data management platform；3) precisely orient：User identity identification, the collection of user behavior, the mining analysis of user data and the matching of advertisement are delivered.This application scene can be provided in target group data's bag combination function of line using this function based on the self-defined potential user groups of online DMP (i.e. target group data wraps) of the embodiment of the present invention, it is accurate with target group's orientation, data-handling efficiency is high, response time short advantage, it can be oriented according to the sex provided, time orientation, the free arithmetic logic combination of region orientation etc. the directional properties of single dimension (is not limited to occur simultaneously, union and negate) accurate oriented approach, coordinate the function of customization target group data's bag, realize and certain orientation attribute carries out independent assortment to realize that carrying out accurately targeted ad information for the self-defined potential user groups of online DMP (i.e. target group data wraps) delivers.For example：The male of 18 to 25 years old for having seen L'Oreal's advertisement, accurate displaying advertising messages.
This application scene uses the embodiment of the present invention, its data handling procedure as shown in fig. 7, comprises：For the data of exposure landing, preprocessing process is first carried out：The strategy for such as taking weekly timing full dose to calculate, specifically used Hadoop modes scan initial data (orientation comprising multiple directional properties delivers demand) and obtain the first result set, indexed set is obtained according to the first result set, afterwards, specific calculating process is carried out：The customized demand such as submitted according to advertiser is using the online strategy calculated in real time, specifically according to specific orientation dispensing demand be directed to the computing strategy independent assortment of multiple directional properties in the orientation dispensing demand, calculated by indexed set and obtain the second result set, the second result set is the set comprising potential user group.By way of this pretreatment, all orientation tag attributes to be used can be indexed in advance, 1,000,000,000 QQ, mono- attribute latitude space-consuming is narrowed down within 100M after index, take and reduced much compared to original data space.So, in follow-up actual execution concrete operation process, when proposing customized demand for user, result directly can be calculated by indexed set in real time, calculates the time in minute level.
This application scene uses the embodiment of the present invention, the program needs to pre-define the tag attributes that user's customization crowd Bao Suoneng is used, specific method can be to the popular brand in history some months, star, trade classification etc. is sorted by light exposure and carries out certain manual intervention, conventional tag attributes are filtered out, and by some cycles (for example：Monthly) it is updated.For unassisted without the orientation tag attributes for carrying out pre-indexed.
The example of one specific data prediction is as follows：
Result (ordered set of user's mark) is calculated to each attribute in each orientation dimension in advance first with Hadoop modes off-line calculation and indexed.Recycle the self-defined potential user groups of online DMP (i.e. target group data wraps) to carry out accurately targeted ad information to deliver, the function that online self-defined crowd wraps can be specifically realized by parallel computation, " friendship ", " simultaneously ", " negating " equipotential operator is supported.
1) index is set up offline using Hadoop modes：
For all users mark (No. QQ re-starts coding using secondary row), deep bid No. QQ of 2,100,000,000 altogether, it is active about 1,000,000,000 or so, and QQ numbers have more than 12, the set of a QQ number bag is represented using the BITMAP of one 1,000,000,000 can be used after secondary row coding, as shown in table 1.
| No. QQ | Secondary row |
| XXX67813 | 0 |
| XXX67890 | 1 |
| XXX78931 | 2 |
| XXX89000 | 3 |
Table 1
One comprising XXX67813 and XXX78931 two No. QQ can use 4 it is as shown in table 2 below：
| 1 | 0 | 1 | 0 |
Table 2
The attribute of all latitudes is all encoded as stated above, byte-aligned mixing compression (WAH) algorithm is reused and bitmap (BITMAP) is compressed.
2) with reference to table 3, (directional properties are：Male), table 4 (directional properties are 18 to 25 years old), table 5
(people for having seen L'Oreal's advertisement), the logic of directional properties computing is：OR has seen the people of L'Oreal's advertisement within male AND18 to 25 years old, and online self-defined crowd's bag carries out the bit arithmetic of parallel processing, obtains (the result of table 6：Final potential user group result), again result QQ number bags are obtained with the secondary row dictionary pattern matching of No. QQ, one example of parallelization processing is as shown in Figure 8, when parallelization is handled, BITMAP step-by-steps are split, multitask (such as WORKER1, WORKER2, WORKER3, WORKER4 ... .WORKERn, n are positive integer more than 1) carry out simultaneously, operation result is merged again, shortens operation time.
| 1 | 0 | 1 | 0 | … |
Table 3
| 0 | 1 | 1 | 0 | … |
Table 4
| 1 | 0 | 1 | 1 | … |
Table 5
| 1 | 0 | 1 | 1 | … |
Table 6
3) the selection directional properties of first terminal are sent to the bit arithmetic that server carries out online self-defined crowd's bag progress parallel processing of above-mentioned (2) to generate corresponding focal need, select the operation interface of directional properties as shown in Figure 9, can be according to common factor, the independent assortment of multiple directional properties can also be chosen according to union, so, server side just can be according to the focal need, parse after multiple directional properties, the independent assortment asked according to first terminal, occured simultaneously or union bit arithmetic, to obtain potential user group as early as possible, feed back to first terminal, first terminal is according to directional strategy and the potential user group, advertising message is sent to multiple second terminals of correspondence potential user group.Orientation delivers logic：Generation is index (KEY) with No. QQ, the table to be worth (VALUE) of crowd's bag ID sequences, wherein, for the above-mentioned index referred to, generation is index (KEY) with No. QQ, just obtain after potential user group, in addition it is also necessary to when delivering respectively, delivered respectively according to crowd's bag ID sequences during dispensing.Such as, in the scene played online, No. QQ is identified according to user, lookup concordance list obtains crowd's ID lists affiliated by user mark QQ, then looks for the qualified order of lookup from order number-orientation crowd's bag pairing, and is played by weight rule.Due to can be according to user's request, self-defined a variety of bit arithmetic independent assortments, and online (response time minute level) calculates potential user group, and dock the whole flow process of jettison system, therefore, treatment effeciency is greatly enhanced, and the response time is also greatly shortened.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, it can realize by another way.Apparatus embodiments described above are only schematical, for example, the division of the unit, only a kind of division of logic function, can have other dividing mode, such as when actually realizing：Multiple units or component can be combined, or be desirably integrated into another system, or some features can be ignored, or not performed.In addition, the coupling each other of shown or discussed each part or direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING or communication connection of equipment or unit, can be electrical, machinery or other forms.
The above-mentioned unit illustrated as separating component can be or may not be physically separate, and the part shown as unit can be or may not be physical location, you can positioned at a place, can also be distributed on multiple NEs；Part or all of unit therein can be selected to realize the purpose of this embodiment scheme according to the actual needs.
In addition, each functional unit in various embodiments of the present invention can be fully integrated into a processing unit or each unit is individually as a unit, can also two or more units it is integrated in a unit；Above-mentioned integrated unit can both be realized in the form of hardware, it would however also be possible to employ hardware adds the form of SFU software functional unit to realize.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above method embodiment can be completed by the related hardware of programmed instruction, and foregoing program can be stored in a computer read/write memory medium, and the program upon execution, performs the step of including above method embodiment；And foregoing storage medium includes：Movable storage device, read-only storage (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.
Or, if the above-mentioned integrated unit of the present invention is realized using in the form of software function module and as independent production marketing or in use, can also be stored in a computer read/write memory medium.Understood based on such, the part that the technical scheme of the embodiment of the present invention substantially contributes to prior art in other words can be embodied in the form of software product, the computer software product is stored in a storage medium, including some instructions are make it that a computer equipment (can be personal computer, server or network equipment etc.) performs all or part of each embodiment methods described of the invention.And foregoing storage medium includes：Movable storage device, ROM, RAM, magnetic disc or CD etc. are various can be with the medium of store program codes.
The above; only embodiment of the invention, but protection scope of the present invention is not limited thereto, any one skilled in the art the invention discloses technical scope in; change or replacement can be readily occurred in, should be all included within the scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.
Claims (12)
1. a kind of information processing method, it is characterised in that methods described includes：
Obtain at least one set of first data；
At least one set of first data are scanned to be pre-processed according to preset rules, obtain the first result set,
Data storage capacity in first result set is less than the memory capacity of at least one set of first data；
Generated according to first result set in indexed set, the indexed set comprising corresponding fixed with each index
To tag attributes；
Obtain first terminal feedack and send focal need；
At least one directional properties in the focal need are parsed, correspondence is matched in the indexed set
Orientation tag attributes, will meet in first result set it is described orientation tag attributes data carry out computing
Processing, obtains the second result set for characterizing potential user group, sends information to the institute for logging in second terminal
State potential user group.
2. according to the method described in claim 1, described scan described at least one set of first according to preset rules
Data obtain the first result set to be pre-processed, including：
At least one set of first data are scanned, parsing obtains at least one from least one set of first data
Each directional properties at least one described orientation dimension are pre-processed at least by individual orientation dimension
One orientation tag attributes, regard the data being made up of at least one described orientation tag attributes as described first
Result set.
3. method according to claim 2, it is characterised in that described to be given birth to according to first result set
Into indexed set, including：
Corresponding index is set up respectively according at least one described orientation tag attributes, by obtaining at least
One index constitutes the indexed set.
4. according to the method in claim 2 or 3, it is characterised in that the orientation tag attributes are institute
State the tag attributes that potential user group can be used in the second result set.
5. according to the method in claim 2 or 3, it is characterised in that it is described to it is described at least one determine
Each directional properties into dimension, which pre-process, obtains at least one orientation tag attributes, including：
Historical data is collected in advance, and the historical data is classified according to predefined tag along sort attribute,
The classification results of tag attributes are obtained, the classification results of the tag attributes are believed according in second terminal
The ranking results obtained after breath display are screened, to obtain at least one described orientation label by pretreatment
Attribute.
6. method according to claim 5, it is characterised in that methods described also includes：
The potential user group in second result set is carried out after data fractionation according to social number segment, will be believed
Breath is sent to each potential user group obtained after fractionation.
7. a kind of server, it is characterised in that the server includes：
First acquisition unit, for obtaining at least one set of first data；
Pretreatment unit, for scanning at least one set of first data according to preset rules to be pre-processed,
Obtain the data storage capacity in the first result set, first result set and be less than at least one set of first number
According to memory capacity；
Generation unit is indexed, is included for being generated according to first result set in indexed set, the indexed set
Orientation tag attributes corresponding with each index；
Second acquisition unit, focal need is sent for obtaining first terminal feedack；
Transmitting element, for parsing at least one directional properties in the focal need, in the index
Concentration matches corresponding orientation tag attributes, the orientation tag attributes will be met in first result set
Data carry out calculation process, obtain the second result set for characterizing potential user group, send information to and step on
Record the potential user group of second terminal.
8. server according to claim 7, the pretreatment unit, is further used for：Scanning institute
At least one set of first data are stated, parsing obtains at least one orientation dimension from least one set of first data,
Each directional properties at least one described orientation dimension pre-process and obtain at least one orientation label
Attribute, regard the data being made up of at least one described orientation tag attributes as first result set.
9. server according to claim 8, it is characterised in that the index generation unit, enters one
Walking is used for：Corresponding index is set up respectively according at least one described orientation tag attributes, by what is obtained
At least one index constitutes the indexed set.
10. server according to claim 8 or claim 9, it is characterised in that the orientation tag attributes
The tag attributes that can be used for potential user group in second result set.
11. server according to claim 8 or claim 9, it is characterised in that the pretreatment unit,
It is further used for：Historical data is collected in advance, by the historical data according to predefined tag along sort attribute
Classified, obtain the classification results of tag attributes, by the classification results of the tag attributes according to second
The ranking results that terminal obtained after presentation of information are screened, to obtain described at least one by pretreatment
Individual orientation tag attributes.
12. server according to claim 11, it is characterised in that the transmitting element, further
For：The potential user group in second result set is carried out after data fractionation according to social number segment, will
Described information is sent to each potential user group obtained after fractionation.
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