CN107578278A - The method and device that a kind of intelligent advertisement is launched - Google Patents
The method and device that a kind of intelligent advertisement is launched Download PDFInfo
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- CN107578278A CN107578278A CN201710737190.9A CN201710737190A CN107578278A CN 107578278 A CN107578278 A CN 107578278A CN 201710737190 A CN201710737190 A CN 201710737190A CN 107578278 A CN107578278 A CN 107578278A
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- 238000010586 diagram Methods 0.000 description 10
- 238000004590 computer program Methods 0.000 description 7
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Abstract
The invention discloses the method and device that a kind of intelligent advertisement is launched.The method that the intelligent advertisement is launched, including：Obtain the essential information for receiving advertizer；According to any specifying information in the essential information for receiving advertizer, advertisement putting table corresponding to the specifying information is obtained；The common factor of one or more advertisement putting tables corresponding to the essential information of the reception advertizer is analyzed, confirms that the common factor is crosstab；Advertisement putting table is filtered out from the crosstab.The present invention can be directed to personal situation, customize out the scheme for personal advertisement putting, so as to effectively lift the hit rate of advertisement.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of method and device of intelligent advertisement dispensing.
Background technology
With the development in epoch, the meaning and value of advertisement are more and more important.Conventional advertisement putting is indiscriminate
Advertisement putting is carried out, its target group that can be hit, comparatively shared ratio is relatively low, and then limits advertisement
The effect of publicity.For another aspect, personally for, oneself uninterested ad content completely is watched, also to reception
Advertizer brings not sufficiently good viewing experience.How adequate solution above mentioned problem, it is urgently to be resolved hurrily just to become industry
Problem.
The content of the invention
The present invention provides the method and device that a kind of intelligent advertisement is launched, and personal advertisement putting is directed to customize out
Scheme, so as to effectively lift the hit rate of advertisement.
First aspect according to embodiments of the present invention, there is provided a kind of method that intelligent advertisement is launched, including：
Obtain the essential information for receiving advertizer；
According to any specifying information in the essential information for receiving advertizer, obtain advertisement corresponding to the specifying information and throw
Put table；
The common factor of one or more advertisement putting tables corresponding to the essential information of the reception advertizer is analyzed, confirms institute
It is crosstab to state common factor；
Advertisement putting table is filtered out from the crosstab.
In one embodiment, any specifying information according in the essential information for receiving advertizer, described in acquisition
Advertisement putting table corresponding to specifying information, including：
According to any specifying information in the essential information for receiving advertizer, institute is retrieved in default advertisement retrieval table
State advertisement putting table corresponding to specifying information；
Establish the mapping relations one by one of the specifying information and the advertisement putting table.
In one embodiment, one or more advertisements corresponding to the essential information for analyzing the reception advertizer
The common factor of table is launched, confirms that the common factor is crosstab, including：
Select the advertisement putting table corresponding to multiple essential informations of the reception advertizer；
Do the intersection operation of the advertisement putting table corresponding to multiple essential informations of the reception advertizer；
Confirm that the common factor that the intersection operation goes out is crosstab.
In one embodiment, it is described to filter out advertisement putting table from the crosstab, including：
The advertisement of default quantity is filtered out from the crosstab；
It will confirm that the advertisement of the default quantity forms advertisement table；
Confirm advertisement putting table of the advertisement table for the reception advertizer.
In one embodiment, in addition to：
Set a length of first generation duration during the existence of the crosstab；
Set a length of second generation duration during the existence of the advertisement putting table.
Second aspect according to embodiments of the present invention, there is provided the device that a kind of intelligent advertisement is launched, including：
First acquisition module, the essential information of advertizer is received for obtaining；
Second acquisition module, for according to any specifying information in the essential information for receiving advertizer, obtaining the tool
Advertisement putting table corresponding to body information；
Analysis module, for analyzing one or more advertisement putting tables corresponding to the essential information of the reception advertizer
Common factor, confirm it is described occur simultaneously be crosstab；
Screening module, for filtering out advertisement putting table from the crosstab.
In one embodiment, second acquisition module, including：
Submodule is retrieved, for any specifying information in the essential information according to reception advertizer, in default advertisement
Advertisement putting table corresponding to the specifying information is retrieved in retrieval table；
Setting up submodule, for establishing the mapping relations one by one of the specifying information and the advertisement putting table.
In one embodiment, the analysis module, including：
Submodule is selected, for selecting the advertisement putting table corresponding to multiple essential informations of the reception advertizer；
Common factor submodule, for doing the common factor of the advertisement putting table corresponding to multiple essential informations of the reception advertizer
Computing；
First confirms submodule, for confirming that the common factor that the intersection operation goes out is crosstab.
In one embodiment, the screening module, including：
Submodule is screened, for filtering out the advertisement of default quantity from the crosstab；
Submodule is formed, for will confirm that the advertisement of the default quantity forms advertisement table；
Second confirms submodule, for confirming advertisement putting table of the advertisement table for the reception advertizer.
In one embodiment, in addition to：
First setting module, a length of first generation duration during existence for setting the crosstab；
Second setting module, a length of second generation duration during existence for setting the advertisement putting table.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and obtained in book, claims and accompanying drawing.
Below by drawings and examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the flow chart for the method that a kind of intelligent advertisement shown in an exemplary embodiment of the invention is launched；
Fig. 2 is the step S12 for the method that a kind of intelligent advertisement shown in an exemplary embodiment of the invention is launched flow
Figure；
Fig. 3 is the step S13 for the method that a kind of intelligent advertisement shown in an exemplary embodiment of the invention is launched flow
Figure；
Fig. 4 is the step S14 for the method that a kind of intelligent advertisement shown in an exemplary embodiment of the invention is launched flow
Figure；
Fig. 5 is the flow chart for the method that a kind of intelligent advertisement shown in another exemplary embodiment of the present invention is launched；
Fig. 6 is the block diagram for the device that a kind of intelligent advertisement shown in an exemplary embodiment of the invention is launched；
Fig. 7 is the second acquisition module 62 of the device that a kind of intelligent advertisement shown in an exemplary embodiment of the invention is launched
Block diagram；
Fig. 8 is the frame of the analysis module 63 for the device that a kind of intelligent advertisement shown in an exemplary embodiment of the invention is launched
Figure；
Fig. 9 is the frame of the screening module 64 for the device that a kind of intelligent advertisement shown in an exemplary embodiment of the invention is launched
Figure；
Figure 10 is the block diagram for the device that a kind of intelligent advertisement shown in another exemplary embodiment of the present invention is launched.
Embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein preferred real
Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is the method flow diagram that a kind of intelligent advertisement according to an exemplary embodiment is launched, as shown in figure 1,
The method that the intelligent advertisement is launched, comprises the following steps S11-S14：
In step s 11, the essential information for receiving advertizer is obtained；
In step s 12, according to any specifying information in the essential information for receiving advertizer, the specifying information is obtained
Corresponding advertisement putting table；
In step s 13, one or more advertisement putting tables corresponding to the essential information of the reception advertizer are analyzed
Common factor, confirm it is described occur simultaneously be crosstab；
In step S14, advertisement putting table is filtered out from the crosstab.
In one embodiment, as the development in epoch, the meaning and value of advertisement are more and more important.Conventional advertisement
Launch, be indiscriminate carry out advertisement putting, its target group that can be hit, comparatively shared ratio is relatively low
, and then limit the effect of publicity of advertisement.Personally for, oneself uninterested ad content completely is watched, is also given
Beholder brings not sufficiently good viewing experience.Technical scheme can adequate solution above mentioned problem in the present embodiment.
Obtain the essential information for receiving advertizer.According to any specifying information in the essential information for receiving advertizer, obtain
Take advertisement putting table corresponding to the specifying information.Further, according to any specific letter in the essential information for receiving advertizer
Breath, retrieves advertisement putting table corresponding to the specifying information in default advertisement retrieval table.Establish the specifying information and this is wide
Accuse the mapping relations one by one for launching table.
The common factor of one or more advertisement putting tables corresponding to the essential information of reception advertizer is analyzed, confirms the friendship
Integrate as crosstab.Further, the advertisement putting table corresponding to multiple essential informations of reception advertizer is selected.This is done to connect
Receive the intersection operation of the advertisement putting table corresponding to multiple essential informations of advertizer.Confirm that the common factor that the intersection operation goes out is friendship
Pitch table.
Advertisement putting table is filtered out from the crosstab.Further, default quantity is filtered out from the crosstab
Advertisement, it will confirm that the advertisement of the default quantity forms advertisement table, confirm the advertisement putting that the advertisement table is reception advertizer
Table.
Technical scheme can be directed to personal situation in the present embodiment, customize out the scheme for personal advertisement putting, from
And effectively lift the hit rate of advertisement.
In one embodiment, as shown in Fig. 2 step S12 comprises the following steps S21-S22：
In the step s 21, according to any specifying information in the essential information for receiving advertizer, in default advertisement retrieval
Advertisement putting table corresponding to the specifying information is retrieved in table；
In step S22, the mapping relations one by one of the specifying information and the advertisement putting table are established.
In one embodiment, multiple advertisement putting tables for specifying information in default advertisement retrieval table be present,
The advertisement receivers for meeting the specifying information are the target group in the advertisement putting table of the specifying information.Receive the base of advertizer
Each single item specifying information in this information, there is the advertisement putting for each single item specifying information in default advertisement retrieval table
Table.Establish the mapping relations one by one of each specifying information and advertisement putting table.For example, wrapped in advertisement receivers α essential information
A containing essential information, essential information B and essential information C, retrieved in default advertisement retrieval table wide corresponding to essential information A
Accuse and launch table first, and set up essential information A and the advertisement putting table first mapping relations one by one.Similarly, can also establish
Essential information B and the mapping relations one by one of the advertisement putting table second are played, essential information C and the advertisement putting table can also be set up
Third mapping relations one by one.
In one embodiment, as shown in figure 3, step S13 comprises the following steps S31-S33：
In step S31, the advertisement putting table corresponding to multiple essential informations of the reception advertizer is selected；
In step s 32, the common factor fortune of the advertisement putting table corresponding to multiple essential informations of the reception advertizer is done
Calculate；
In step S33, confirm that the common factor that the intersection operation goes out is crosstab.
In one embodiment, the multiple essential informations for receiving advertizer are selected, the multiple essential informations of this times are all
Each self-corresponding advertisement putting table.Do the common factor fortune of the advertisement putting table corresponding to multiple essential informations of reception advertizer
Calculate, confirm that the common factor that the intersection operation goes out is crosstab.For example, in advertisement receivers β essential information comprising essential information D,
Essential information E, essential information F and essential information G.Essential information D, essential information E, essential information F and essential information G have respectively
Self-corresponding advertisement putting table, the intersection operation of above-mentioned advertisement putting table is done, confirm that the common factor that the intersection operation goes out is crosstab
H。
In one embodiment, as shown in figure 4, step S14 comprises the following steps S41-S43：
In step S41, the advertisement of default quantity is filtered out from the crosstab；
In step S42, it will confirm that the advertisement of the default quantity forms advertisement table；
In step S43, advertisement putting table of the advertisement table for the reception advertizer is confirmed.
In one embodiment, in above-mentioned crosstab, advertisement is ranked up according to default priority, filtered out
Priority rank is forward and quantity is the advertisement of default quantity, the advertisement screened is formed into advertisement table, and confirm to be somebody's turn to do
Advertisement table is the advertisement putting table for receiving advertizer.System will launch advertisement according to the advertisement putting table to reception advertizer.
For example, in advertisement receivers β crosstab H, priority ranking is carried out to the advertisement in crosstab H, filtered out 15 before ranking
15 advertisements, 15 advertisements are formed into advertisement tables, and confirm that the advertisement table is the advertisement putting for advertisement receivers β
Table G.
In one embodiment, as shown in figure 5, also comprising the following steps S51-S52：
In step s 51, a length of first generation duration during the existence of the crosstab is set；
In step S52, a length of second generation duration during the existence of the advertisement putting table is set.
In one embodiment, for the resource for the system of saving, it is not necessary to all same advertisement putting person is given birth to each time
Into a crosstab and advertisement putting table, but the permanent crosstab for preserving each advertisement putting person and dispensing table will account for
According to the storage resource of magnanimity.Therefore by way of to crosstab and advertisement putting table setting existence duration, to overcome above mentioned problem.
Specifically, a length of first generation duration during the existence of the crosstab can be set, is set a length of during the existence of the advertisement putting table
Second generation duration.For example, a length of T during setting advertisement receivers β crosstab H existence1, setting advertisement receivers β's is wide
A length of T when accusing the existence for launching table G2。
In one embodiment, Fig. 6 is the device frame that a kind of intelligent advertisement according to an exemplary embodiment is launched
Figure.As Fig. 6 shows, the device includes the first acquisition module 61, the second acquisition module 62, analysis module 63 and screening module 64.
First acquisition module 61, the essential information of advertizer is received for obtaining；
Second acquisition module 62, for according to any specifying information in the essential information for receiving advertizer, obtaining institute
State advertisement putting table corresponding to specifying information；
The analysis module 63, for analyzing one or more advertisements throwings corresponding to the essential information of the reception advertizer
The common factor of table is put, confirms that the common factor is crosstab；
The screening module 64, for filtering out advertisement putting table from the crosstab.
As shown in fig. 7, second acquisition module 62 includes retrieval submodule 71 and setting up submodule 72.
The retrieval submodule 71, for any specifying information in the essential information according to reception advertizer, default
Advertisement putting table corresponding to the specifying information is retrieved in advertisement retrieval table；
The setting up submodule 72, for establishing the mapping relations one by one of the specifying information and the advertisement putting table.
As shown in figure 8, the analysis module 63 includes selection submodule 81, common factor submodule 82 and first confirms submodule
83。
The selection submodule 81, for selecting the advertisement putting corresponding to multiple essential informations of the reception advertizer
Table；
The common factor submodule 82, for making the advertisement putting table corresponding to multiple essential informations of the reception advertizer
Intersection operation；
The first confirmation submodule 83, for confirming that the common factor that the intersection operation goes out is crosstab.
As shown in figure 9, the screening module 64 includes screening submodule 91, forms the confirmation submodule of submodule 92 and second
93。
The screening submodule 91, for filtering out the advertisement of default quantity from the crosstab；
The formation submodule 92, for will confirm that the advertisement of the default quantity forms advertisement table；
The second confirmation submodule 93, for confirming advertisement putting table of the advertisement table for the reception advertizer.
As shown in Figure 10, in addition to the first setting module 101 and the second setting module 102.
First setting module 101, a length of first generation duration during existence for setting the crosstab；
Second setting module 102, a length of second generation duration during existence for setting the advertisement putting table.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The shape for the computer program product that usable storage medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram
Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Above-described embodiment can independent assortment.Obviously, those skilled in the art can to the present invention carry out it is various change and
Modification is without departing from the spirit and scope of the present invention.So, if these modifications and variations of the present invention belong to right of the present invention
It is required that and its within the scope of equivalent technologies, then the present invention be also intended to comprising these change and modification including.
Claims (10)
1. a kind of method that intelligent advertisement is launched, it is characterised in that including：
Obtain the essential information for receiving advertizer；
According to any specifying information in the essential information for receiving advertizer, advertisement putting corresponding to the specifying information is obtained
Table；
The common factor of one or more advertisement putting tables corresponding to the essential information of the reception advertizer is analyzed, confirms the friendship
Integrate as crosstab；
Advertisement putting table is filtered out from the crosstab.
2. the method as described in claim 1, it is characterised in that any tool according in the essential information for receiving advertizer
Body information, advertisement putting table corresponding to the specifying information is obtained, including：
According to any specifying information in the essential information for receiving advertizer, the tool is retrieved in default advertisement retrieval table
Advertisement putting table corresponding to body information；
Establish the mapping relations one by one of the specifying information and the advertisement putting table.
3. method as claimed in claim 2, it is characterised in that the essential information for analyzing the reception advertizer corresponds to
One or more advertisement putting tables common factor, confirm it is described occur simultaneously be crosstab, including：
Select the advertisement putting table corresponding to multiple essential informations of the reception advertizer；
Do the intersection operation of the advertisement putting table corresponding to multiple essential informations of the reception advertizer；
Confirm that the common factor that the intersection operation goes out is crosstab.
4. the method as described in claim 1, it is characterised in that described that advertisement putting table, bag are filtered out from the crosstab
Include：
The advertisement of default quantity is filtered out from the crosstab；
It will confirm that the advertisement of the default quantity forms advertisement table；
Confirm advertisement putting table of the advertisement table for the reception advertizer.
5. the method as described in claim 1, it is characterised in that also include：
Set a length of first generation duration during the existence of the crosstab；
Set a length of second generation duration during the existence of the advertisement putting table.
A kind of 6. device that intelligent advertisement is launched, it is characterised in that including：
First acquisition module, the essential information of advertizer is received for obtaining；
Second acquisition module, for according to any specifying information in the essential information for receiving advertizer, obtaining the specific letter
Advertisement putting table corresponding to breath；
Analysis module, for analyzing the friendship of one or more advertisement putting tables corresponding to the essential information of the reception advertizer
Collection, confirm that the common factor is crosstab；
Screening module, for filtering out advertisement putting table from the crosstab.
7. device according to claim 6, it is characterised in that second acquisition module, including：
Submodule is retrieved, for any specifying information in the essential information according to reception advertizer, in default advertisement retrieval
Advertisement putting table corresponding to the specifying information is retrieved in table；
Setting up submodule, for establishing the mapping relations one by one of the specifying information and the advertisement putting table.
8. device according to claim 7, it is characterised in that the analysis module, including：
Submodule is selected, for selecting the advertisement putting table corresponding to multiple essential informations of the reception advertizer；
Common factor submodule, for doing the common factor fortune of the advertisement putting table corresponding to multiple essential informations of the reception advertizer
Calculate；
First confirms submodule, for confirming that the common factor that the intersection operation goes out is crosstab.
9. device according to claim 6, it is characterised in that the screening module, including：
Submodule is screened, for filtering out the advertisement of default quantity from the crosstab；
Submodule is formed, for will confirm that the advertisement of the default quantity forms advertisement table；
Second confirms submodule, for confirming advertisement putting table of the advertisement table for the reception advertizer.
10. device according to claim 6, it is characterised in that also include：
First setting module, a length of first generation duration during existence for setting the crosstab；
Second setting module, a length of second generation duration during existence for setting the advertisement putting table.
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| CN201710737190.9A CN107578278A (en) | 2017-08-24 | 2017-08-24 | The method and device that a kind of intelligent advertisement is launched |
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| CN201710737190.9A CN107578278A (en) | 2017-08-24 | 2017-08-24 | The method and device that a kind of intelligent advertisement is launched |
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| US20120150639A1 (en) * | 2009-08-17 | 2012-06-14 | Huawei Technologies Co., Ltd. | Method, apparatus, and system for placing advertisement |
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