CN106888387A - A kind of method and system of mobile terminal playing advertisements - Google Patents
A kind of method and system of mobile terminal playing advertisements Download PDFInfo
- Publication number
- CN106888387A CN106888387A CN201510940473.4A CN201510940473A CN106888387A CN 106888387 A CN106888387 A CN 106888387A CN 201510940473 A CN201510940473 A CN 201510940473A CN 106888387 A CN106888387 A CN 106888387A
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- CN
- China
- Prior art keywords
- program
- product
- advertisement
- shopping
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network
- H04N21/43637—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
Abstract
The invention discloses a kind of method and system of mobile terminal playing advertisements, the method includes:The time period of advertisement prompting is played in the planning of TV shopping platform, and forms corresponding bid target;Product businessman submits a tender to obtain and plays the target that television advertising is pointed out;Formal program plays advertisement prompting information in playing;Customer is using shaking TV functions;Mobile terminal playing advertisements content;Customer is done shopping.Technical solution of the present invention clicks on broadcasting advertisement content according to individual needs, is prevented effectively from resentment of the spectators to advertisement, while personalized advertising message can be pushed to targeted customer;Also for customer's purchase product provides entrance, facilitate user to do shopping and operate, the result of broadcast of advertisement can be effectively improved, lift the marketing scale in store.
Description
Technical field
The present invention relates to Internet technical field, the method for more particularly to a kind of mobile terminal playing advertisements and it is
System.
Background technology
Television set is always the staple product in household consumption electronics market.All family expenses of one family
In electrical equipment, television set occupies center-stage in parlor always.Television advertising is occupied by inborn advantage
Wide advertising market share, critical role is occupied in China's advertising sector always, is highly collected by information
Middle and high degree concentration, has the audiovisual characteristic of newspaper, broadcast and film concurrently, sound, as, color has both, listen, regarding,
The characteristics of reading develops simultaneously and be lively, it is main most wide with influence that TV media advertisement has turned into today's society
One of advertisement form.
Current television advertising, although with huge the effect of publicity and wide influence power, but TV is wide
Accuse while influenceing and inducing user, there is also negative impact.The electricity bomb in waves, being without end
Depending on advertisement, not only can not reach induction people's consumer behavior purpose, allow on the contrary the popular feeling begin to detest evils sense, generation
Resentment.The commercial advertisement seized every opportunity is full of fluorescent screen, and the excellent TV story of a play or opera is decomposed fragmented broken by advertisement
Broken, same advertisement is attacked and bombed in the different time of different channel, broadcasted repeatedly so that spectators are to TV
The program heart is begun to detest evil.Originally convenient television advertising was to provide, the life to audient on the contrary is lain fallow with very big
Inconvenience.In addition, for TV, such television advertising play mode allows spectators to leave badly
Impression, gradually lose viewing TV patience and trust, TV is gradually lost and other medium contentions
Advantage.Thus, dosage is not added with the television advertising development model of matter and has encountered bottleneck.
Multi-screen interactive refers between different operating systems (iOS, Windows, Android etc.), no
Can be operated with compatible leap between same terminal device (mobile phone, panel computer, TV, computer etc.),
Realize the transmission of digital text or content of multimedia, can synchronous different screen display content, can pass through
Intelligent terminal realizes the sequence of operations such as remote control.At present, various protocols support multi-screen interactive, including
AirPlay, DLNA, WiPlug, WiDi, IGRS protocol, running fix etc..
Now, with the maturation of multi-screen interactive technology and equipment, mobile terminal quantity and kind that user is possessed
Class is more and more, is that can expand advertising effect using multi-screen interactive, to spectators' advertisement, while
Do not trigger the resentment of spectators again, realize the effective means of personalized transmitting advertisement information.
The content of the invention
The present invention provides a kind of method and system of mobile terminal playing advertisements, is played according to content of TV program
The advertisement play cuing of the product for matching, user clicks on broadcasting advertisement content, Neng Gouyou according to individual needs
The resentment for avoiding spectators to advertisement is imitated, while personalized advertising message can be pushed to targeted customer,
Deepen understanding of the customer to product, so as to influence the shopping of customer to select;Also for customer purchase product provide into
Mouthful, facilitate user to do shopping and operate, the result of broadcast of advertisement can be effectively improved, lift the marketing scale in store.
Technical scheme provides a kind of method of mobile terminal playing advertisements, comprises the following steps:
The time period of advertisement prompting is played in the planning of TV shopping platform, and forms corresponding bid target;
Product businessman submits a tender to obtain and plays the target that television advertising is pointed out;
Formal program plays advertisement prompting information in playing;
Customer is using shaking TV functions;
Mobile terminal playing advertisements content;
Customer is done shopping.
Further, the division of teaching contents program category according to formal program;
Administrative unit is the adaptable adline of different program category distribution, with reference to different reproduction times
Section, generates the bid target.
Further, the program category includes but is not limited to news controlling, amusement class program, educational
Program, service class program, sport category column;
Wherein, news controlling include but is not limited to roundup news message program, classified news message program,
Special Topics in Journalism class program, news talk show, world news program, large-scale news program;
Amusement class program include but is not limited to TV play program, sports cast, film class program, variety show,
Music program, drama programs, game shows, reality TV show program, amusement talk feature program, international amusement
Class program, large-scale entertainment;
Educational program include but is not limited to social education program, juvenile youth program, international education class program,
Large-scale educational programs;
Service class program include but is not limited to Service Programmer, commercial paper program, international service class program,
Large-scale service packages, financing program;
Sport category column include but is not limited to sports tournament program, sports news program, sports knowledge program,
Sports appreciation program, fitness and body-building program.
Further, the advertisement prompting information is to shake the prompting of TV.
Further, during playing formal program, when there is the prompting for shaking TV on video screen,
Customer plays the page using TV functions are shaken into advertisement;
The content that the advertisement is played in the page includes but is not limited to video, picture and word.
Further, link of the advertisement broadcast page bread containing shopping page.
What customer clicked on the shopping page is linked into shopping page.
Further, the shopping page provides the details of product, including but not limited to product parameters,
Picture is introduced, video, after-sale service, price is introduced.
Further, the page is played in the advertisement and shopping page includes the purchase of the product being associated with the product
The link of the thing page;
The associated product includes but is not limited to the product of the product upstream and downstream, with the product with brand
Other products that product, the product similar with the product, and customer browse when the product is browsed.
Technical scheme additionally provides a kind of system of mobile terminal playing advertisements, including:Management is single
Unit, advertising database, product database, television terminal, wechat platform, mobile terminal, shopping server,
Wherein,
Administrative unit is used to classify TV programme, advertisement prompting reproduction time table is generated, according to the time
Table plays television advertising prompt message, receives the signal that user shakes TV, transfers advertisement and plays the page and shopping
The page is sent to mobile terminal;
Content is played in the advertisement that advertising database is used to store product;
Product database is used to store the product information of TV shopping;
Television terminal is used for customer's browse advertisements prompt message;
Wechat platform is used for user using TV functions are shaken, and receive mobile terminal shakes TV signal, and to pipe
Reason unit sends the signal for shaking TV;
Mobile terminal shakes TV functions, and broadcasting advertisement content for using, and login shopping page is carried out
Shopping;
Shopping server is used to send shopping page to mobile terminal, and provides shopping service.
Further, the advertisement prompting of the product corresponds to the product of product database;
The chained address that the page has been implanted into product is played in advertisement, and customer's clickthrough address can directly reach
The shopping interface of product.
Technical solution of the present invention plays the advertisement play cuing of the product for matching according to content of TV program, uses
Broadcasting advertisement content is clicked in family according to individual needs, can be prevented effectively from resentment of the spectators to advertisement, together
When can push personalized advertising message to targeted customer, deepen understanding of the customer to product, so as to influence
The shopping selection of customer;Also for customer's purchase product provides entrance, user is when browse advertisements content
Can be done shopping, facilitate user to do shopping and operate, the result of broadcast of advertisement can be effectively improved, lifting store
Marketing scale.
Other features and advantages of the present invention will illustrate in the following description, also, partly from explanation
Become apparent in book, or understood by implementing the present invention.The purpose of the present invention and other advantages can
Realize and obtain by specifically noted structure in the specification, claims and accompanying drawing write
.
Below by drawings and Examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and constitutes a part for specification, with this hair
Bright embodiment is used to explain the present invention together, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the method flow diagram of mobile terminal playing advertisements in the embodiment of the present invention one;
Fig. 2 is the system construction drawing of mobile terminal playing advertisements in the embodiment of the present invention two.
Specific embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein
Preferred embodiment is merely to illustrate and explain the present invention, and is not intended to limit the present invention.
Fig. 1 is the method flow diagram of mobile terminal playing advertisements in the embodiment of the present invention one.As shown in figure 1,
The flow is comprised the following steps:
The time period of advertisement prompting is played in step 101, the planning of TV shopping platform, and forms corresponding bid
Target.
Division of teaching contents program category according to formal program;
The program category includes but is not limited to news controlling, amusement class program, educational program, service
Class program, sport category column;
Wherein, news controlling include but is not limited to roundup news message program, classified news message program,
Special Topics in Journalism class program, news talk show, world news program, large-scale news program;
Amusement class program include but is not limited to TV play program, sports cast, film class program, variety show,
Music program, drama programs, game shows, reality TV show program, amusement talk feature program, international amusement
Class program, large-scale entertainment;
Educational program include but is not limited to social education program, juvenile youth program, international education class program,
Large-scale educational programs;
Service class program include but is not limited to Service Programmer, commercial paper program, international service class program,
Large-scale service packages, financing program;
Sport category column include but is not limited to sports tournament program, sports news program, sports knowledge program,
Sports appreciation program, fitness and body-building program;
Administrative unit is the adaptable adline of different program category distribution, with reference to different reproduction times
Section, generates the bid target.
Step 102, product businessman submit a tender to obtain and play the target that television advertising is pointed out.
Step 103, formal program play advertisement prompting information in playing.
The advertisement prompting information is to shake the prompting of TV.
Step 104, customer are using shaking TV functions.
During playing formal program, when there is the prompting for shaking TV on video screen, customer uses
TV functions are shaken, the page is played into advertisement;
The content that the advertisement is played in the page includes but is not limited to video, picture and word.
Step 105, mobile terminal playing advertisements content.
Link of the advertisement broadcast page bread containing shopping page.
Linking for shopping page of the page also comprising the product being associated with the product is played in the advertisement;
The associated product includes but is not limited to the product of the product upstream and downstream, with the product with brand
Other products that product, the product similar with the product, and customer browse when the product is browsed;
What customer clicked on the shopping page is linked into shopping page.
Step 106, customer are done shopping.
The details of the shopping page offer product, including but not limited to product parameters, introduce picture,
Introduce video, after-sale service, price;
The shopping page also linking comprising the shopping page of product being associated with the product;
In order to realize above method flow, what the present embodiment additionally provided a kind of mobile terminal playing advertisements is
System, Fig. 2 is the system construction drawing of mobile terminal playing advertisements in the embodiment of the present invention one.As shown in Fig. 2
The system includes:Administrative unit 201, advertising database 202, product database 203, television terminal 204,
Wechat platform 205, mobile terminal 206, shopping server 207, wherein,
Administrative unit is used to classify TV programme, advertisement prompting reproduction time table is generated, according to the time
Table plays television advertising prompt message, receives the signal that user shakes TV, transfers advertisement and plays the page and shopping
The page is sent to mobile terminal;
Content is played in the advertisement that advertising database is used to store product;
Product database is used to store the product information of TV shopping;
Television terminal is used for customer's browse advertisements prompt message;
Wechat platform is used for user using TV functions are shaken, and receive mobile terminal shakes TV signal, and to pipe
Reason unit sends the signal for shaking TV;
Mobile terminal shakes TV functions, and broadcasting advertisement content for using, and login shopping page is carried out
Shopping;
Shopping server is used to send shopping page to mobile terminal, and provides shopping service.
Further, the advertisement prompting of the product corresponds to the product of product database;
The chained address that the page has been implanted into product is played in advertisement, and customer's clickthrough address can directly reach
The shopping interface of product.
Technical solution of the present invention plays the advertisement play cuing of the product for matching according to content of TV program, uses
Broadcasting advertisement content is clicked in family according to individual needs, can be prevented effectively from resentment of the spectators to advertisement, together
When can push personalized advertising message to targeted customer, deepen understanding of the customer to product, so as to influence
The shopping selection of customer;Also for customer's purchase product provides entrance, user is when browse advertisements content
Can be done shopping, facilitate user to do shopping and operate, the result of broadcast of advertisement can be effectively improved, lifting store
Marketing scale.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or meter
Calculation machine program product.Therefore, the present invention can be using complete hardware embodiment, complete software embodiment or knot
Close the form of the embodiment in terms of software and hardware.And, the present invention can be used and wherein wrapped at one or more
Containing computer usable program code computer-usable storage medium (including but not limited to magnetic disk storage and
Optical memory etc.) on implement computer program product form.
The present invention is produced with reference to method according to embodiments of the present invention, equipment (system) and computer program
The flow chart and/or block diagram of product is described.It should be understood that can by computer program instructions realize flow chart and
/ or block diagram in each flow and/or the flow in square frame and flow chart and/or block diagram and/
Or the combination of square frame.These computer program instructions to all-purpose computer, special-purpose computer, insertion can be provided
The processor of formula processor or other programmable data processing devices is producing a machine so that by calculating
The instruction of the computing device of machine or other programmable data processing devices is produced for realizing in flow chart one
The device of the function of being specified in individual flow or multiple one square frame of flow and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in can guide computer or the treatment of other programmable datas to set
In the standby computer-readable memory for working in a specific way so that storage is in the computer-readable memory
Instruction produce include the manufacture of command device, the command device realization in one flow of flow chart or multiple
The function of being specified in one square frame of flow and/or block diagram or multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices, made
Obtain and series of operation steps is performed on computer or other programmable devices to produce computer implemented place
Reason, so as to the instruction performed on computer or other programmable devices is provided for realizing in flow chart one
The step of function of being specified in flow or multiple one square frame of flow and/or block diagram or multiple square frames.
Obviously, those skilled in the art can carry out various changes and modification without deviating from this to the present invention
The spirit and scope of invention.So, if these modifications of the invention and modification belong to the claims in the present invention
And its within the scope of equivalent technologies, then the present invention is also intended to comprising these changes and modification.
Claims (10)
1. a kind of method of mobile terminal playing advertisements, it is characterised in that comprise the following steps:
The time period of advertisement prompting is played in the planning of TV shopping platform, and forms corresponding bid target;
Product businessman submits a tender to obtain and plays the target that television advertising is pointed out;
Formal program plays advertisement prompting information in playing;
Customer is using shaking TV functions;
Mobile terminal playing advertisements content;
Customer is done shopping.
2. method according to claim 1, it is characterised in that further include:
Division of teaching contents program category according to formal program;
Administrative unit is the adaptable adline of different program category distribution, with reference to different reproduction times
Section, generates the bid target.
3. method according to claim 2, it is characterised in that further include:
The program category includes but is not limited to news controlling, amusement class program, educational program, service
Class program, sport category column;
Wherein, news controlling include but is not limited to roundup news message program, classified news message program,
Special Topics in Journalism class program, news talk show, world news program, large-scale news program;
Amusement class program include but is not limited to TV play program, sports cast, film class program, variety show,
Music program, drama programs, game shows, reality TV show program, amusement talk feature program, international amusement
Class program, large-scale entertainment;
Educational program include but is not limited to social education program, juvenile youth program, international education class program,
Large-scale educational programs;
Service class program include but is not limited to Service Programmer, commercial paper program, international service class program,
Large-scale service packages, financing program;
Sport category column include but is not limited to sports tournament program, sports news program, sports knowledge program,
Sports appreciation program, fitness and body-building program.
4. method according to claim 1, it is characterised in that the advertisement prompting information is to shake electricity
Depending on prompting.
5. the method according to claim 1 or 4, it is characterised in that further include:
During playing formal program, when there is the prompting for shaking TV on video screen, customer uses
TV functions are shaken, the page is played into advertisement;
The content that the advertisement is played in the page includes but is not limited to video, picture and word.
6. method according to claim 5, it is characterised in that further include:
Link of the advertisement broadcast page bread containing shopping page.
What customer clicked on the shopping page is linked into shopping page.
7. method according to claim 6, it is characterised in that further include:
The details of the shopping page offer product, including but not limited to product parameters, introduce picture,
Introduce video, after-sale service, price.
8. the method according to claim 5 or 6, it is characterised in that further include:
The shopping page that the page and shopping page include the product being associated with the product is played in the advertisement
Link;
The associated product includes but is not limited to the product of the product upstream and downstream, with the product with brand
Other products that product, the product similar with the product, and customer browse when the product is browsed.
9. a kind of system of mobile terminal playing advertisements, it is characterised in that including administrative unit, advertisement number
According to storehouse, product database, television terminal, wechat platform, mobile terminal, shopping server, wherein,
Administrative unit is used to classify TV programme, advertisement prompting reproduction time table is generated, according to the time
Table plays television advertising prompt message, receives the signal that user shakes TV, transfers advertisement and plays the page and shopping
The page is sent to mobile terminal;
Content is played in the advertisement that advertising database is used to store product;
Product database is used to store the product information of TV shopping;
Television terminal is used for customer's browse advertisements prompt message;
Wechat platform is used for user using TV functions are shaken, and receive mobile terminal shakes TV signal, and to pipe
Reason unit sends the signal for shaking TV;
Mobile terminal shakes TV functions, and broadcasting advertisement content for using, and login shopping page is carried out
Shopping;
Shopping server is used to send shopping page to mobile terminal, and provides shopping service.
10. system according to claim 9, it is characterised in that further include:
The advertisement prompting of the product corresponds to the product of product database;
The chained address that the page has been implanted into product is played in advertisement, and customer's clickthrough address can directly reach
The shopping interface of product.
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CN201510940473.4A CN106888387A (en) | 2015-12-16 | 2015-12-16 | A kind of method and system of mobile terminal playing advertisements |
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CN201510940473.4A CN106888387A (en) | 2015-12-16 | 2015-12-16 | A kind of method and system of mobile terminal playing advertisements |
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CN106888387A true CN106888387A (en) | 2017-06-23 |
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
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WO2019014841A1 (en) * | 2017-07-18 | 2019-01-24 | 深圳市智晟达科技有限公司 | Advertisement insertion method and digital television |
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US20110231877A1 (en) * | 2000-05-31 | 2011-09-22 | Redling Peter M | Interactive Television Advertising Method |
CN103188573A (en) * | 2012-04-01 | 2013-07-03 | 上海锐开信息科技有限公司 | Display system with shopping chaining function |
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