CN106875277A - A kind of determination methods of social media account influence power - Google Patents
A kind of determination methods of social media account influence power Download PDFInfo
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- CN106875277A CN106875277A CN201710028638.XA CN201710028638A CN106875277A CN 106875277 A CN106875277 A CN 106875277A CN 201710028638 A CN201710028638 A CN 201710028638A CN 106875277 A CN106875277 A CN 106875277A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2458—Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
- G06F16/2465—Query processing support for facilitating data mining operations in structured databases
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/28—Databases characterised by their database models, e.g. relational or object models
- G06F16/284—Relational databases
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F2216/00—Indexing scheme relating to additional aspects of information retrieval not explicitly covered by G06F16/00 and subgroups
- G06F2216/03—Data mining
Abstract
The invention discloses a kind of determination methods of social media account influence power, the determination methods comprise the following steps：Step 1, chooses social media account；Step 2, analyzes social media account, is analyzed by the dispatch analysis to social media account, bean vermicelli, interaction analysis and with the comparative analysis of other social media accounts obtains analysis result；Step 3, social media account influence power is judged according to analysis result.The invention provides a kind of determination methods of social media account influence power, influence power that is accurate by modes such as the multi dimensional analysis of account data, comprehensive analysis, reasonably judging social media account, the present invention has the easily outstanding advantages such as realization, easy to utilize.
Description
Technical field
The present invention relates to digital information processing field, specifically for, the present invention is a kind of social media account
The determination methods of influence power.
Background technology
With continuing to develop for network social intercourse platform, increasing people or media begin through the acquisition of network social intercourse platform
With the information that sends, network social intercourse platform is increasingly becoming indispensable information intercourse platform.With social media account for a long time
Use, different accounts has different values, thus its influence power is also otherwise varied.But, user or media platform
Do not know that the account of oneself has great influence power on earth, it is impossible to social media account is carried out rationally, assess exactly.
Therefore, how assessing, judge the influence power of social media account, to become those skilled in the art urgently to be resolved hurrily
Technical problem and the emphasis of research.
The content of the invention
To solve the problems, such as that prior art cannot be assessed, social media account influence power be judged, the invention provides one kind
The determination methods of social media account influence power, by the analysis and excavation of big data, are finally provided to user or social matchmaker
The accurate judged result of body one.
To realize above-mentioned technical purpose, the invention discloses a kind of determination methods of social media account influence power, this is sentenced
Disconnected method comprises the following steps,
Step 1, chooses social media account；
Step 2, analyzes the social media account, analyzed by the dispatch analysis to the social media account, bean vermicelli,
Interaction analysis and obtain analysis result with the comparative analysis of other social media accounts；
Step 3, the social media account influence power is judged according to the analysis result.
The present invention is innovated by the dispatch of social media account, bean vermicelli, interaction, contrast situation binding analysis, so as to draw conjunction
The judged result of the social account influence power of reason.The factor that the method considers is more comprehensive, it is thus possible to truly, accurately and reliably
Judge the influence power of social media account.
Further, in step 2, the overview of the social media account is analyzed, the overview includes the social media
The dispatch sum of account, bean vermicelli sum, forwarding sum, comment sum, total thumb up, mutual momentum, original rate, thumb up rate.
By the analysis of the overview to social media, user is allowed to have a preliminary understanding to the Global Information amount of account, than
Such as, every corresponding numerical value is bigger in overview, then illustrate that the influence power of the social media account is bigger, so as to preliminarily experience
The influence power of account.
Further, in step 2, the dispatch analysis includes analyzing the original rate of article, the text of the social media account
Chapter type accounting figure, dispatch tendency chart, original/forwarding tendency chart, average interaction trend distribution map, time of origin section distribution map,
Forwarding TOP5 lists, comment TOP5 lists, thumb up TOP5 lists；The dispatch tendency chart, original/forwarding tendency chart, it is average mutually
Dynamic trend distribution map, time of origin section distribution map show according to time range, the forwarding TOP5 lists, comments on TOP5 lists
Single, thumb up TOP5 lists are respectively provided with delivering time, forwarding number, commenting on number, thumb up number and former web page interlinkage for each self-information.
By way of analysis of sending the documents, meet the need for user fully understands the social media account dispatch situation of oneself,
The preparation of abundance has been done for the judgement of social media account influence power.
Further, in step 2, the bean vermicelli analysis includes analyzing the bean vermicelli growth trend of the social media account
Figure, bean vermicelli Regional Distribution figure, bean vermicelli vocational distribution figure, bean vermicelli Sex distribution figure, bean vermicelli educational background distribution map, bean vermicelli use the age point
Butut, the bean vermicelli growth trend figure shows according to time range.
By way of bean vermicelli is analyzed, the spread scope and power of social media account can be gone out from other people walking direction
Degree, and then evaluate the influence power of social media account.
Further, in step 2, the interaction analysis includes interactive tendency chart, any active ues tendency chart, interactive ratio point
Cloth tendency chart, user preference content graph, comment time distribution map, the comment most bean vermicelli lists of account and the interactive at most powder of account
Silk list, the most bean vermicelli lists of@accounts, the most bean vermicelli lists of thumb up account, the interactive tendency chart, any active ues tendency chart,
Interactive ratio distribution trend figure shows according to time range.
By interaction analysis, user can be allowed to fully understand and to be arrived, the general interaction situation of account bean vermicelli and account number allows
User knows more about bean vermicelli behavior, is that sufficient preparation has been done in the judgement of social media account influence power.
Further, in step 1, the social media account includes account number and corresponding with the account number competing
Product account；In step 2, the comparative analysis from other social media accounts include contrast between different account numbers,
Between different competing product accounts to the contrast between when account number and competing product account；The content of contrast include original rate,
Dispatch amount, article's style number, dispatch trend, bean vermicelli increment, any active ues trend, thumb up rate, mutual momentum, user preference class
Type.
The present invention can be analyzed and judge to the size of influence power between multiple social media accounts, can obtain social matchmaker
Body account influence power sorts.
Further, in step 1, topic is chosen；In step 2, the topic is contrasted in different social media accounts
Analysis situation, obtains comparing result；In step 3, different social media account influence powers are judged according to the comparing result.
Further, in step 2, the analysis situation include the article sum on the topic, article volume trends,
Total mutually momentum, article's style, original/forwarding quantity.
Further, in step 2, the overall trend and topic effect of the topic are analyzed；The overall trend includes ginseng
With number of users, original quantity, forwarding quantity, dispatch tendency chart, hot word word cloud figure, interactive tendency chart, participating user amount trend
Figure, platform accounting figure, interaction TOP10 lists；The topic effect includes dispatch type tendency chart, original forwarding tendency chart, ginseng
With topic number of users tendency chart, interactive volume trends figure, dispatch number of types ratio chart, thumb up ratio, user's geographical distribution
Figure；In step 3, overall trend and topic effect according to the topic judge the social media account influence power.
Further, in step 2, the relation between the topic and social media account is excavated, obtains Result；Step
In rapid 3, the social media account influence power is judged according to the Result.
Beneficial effects of the present invention are：The invention provides a kind of determination methods of social media account influence power, pass through
The modes such as multi dimensional analysis, the comprehensive analysis of account data and influence power that is accurate, reasonably judging social media account, this hair
It is bright with outstanding advantages such as easy realization, judged result reliability, easy popularization and application.
Brief description of the drawings
Fig. 1 is the determination methods schematic flow sheet of social media account influence power.
Specific embodiment
A kind of determination methods of social media account influence power of the invention are carried out with reference to Figure of description detailed
Explain and explanation.
The invention discloses a kind of determination methods of social media account influence power, the determination methods comprise the following steps,
Step 1, chooses social media account, and social media account of the present invention can be on existing many platforms
Account, such as, and Facebook platforms, Twitter platforms, YouTube platforms etc..In the present invention, social media account is included certainly
Body account and competing product account corresponding with account number, account number refer to that user or media representatives register in social media platform
Social account, competing product account is the social media account of similar with comparativity that system is provided the user or colleague.
During addition social media account, if account is more in account list, user directly can be input into account title in search box, click on
Search button, after directly finding account, clicks on addition, such as, CNN accounts are added into homepage as account number and are shown
Show, NBC accounts are added into homepage as competing product account shows, inquiry mode can have various, such as bool is inquired about, terms is inquired about,
Range query, character string inquiry etc., and the data of needs are calculated by maximum matching degree；Certainly, certain account is not being needed
When, can directly be deleted；When needing to change to other accounts, switching push button can be clicked directly on.
In addition, this step may include to choose topic step, topic table can be maintained in mysql databases, by two grades of inspections
Rope matches search condition, then does multistage matching.
Step 2, analyzes social media account, first, analyzes the overview of social media account, and overview includes social media account
Number dispatch sum, bean vermicelli sum, forwarding sum, comment sum, total thumb up, mutual momentum, original rate, thumb up rate, make user
Or media have a preliminary understanding to the social media account of oneself, then by the dispatch to social media account point
Analysis, bean vermicelli analysis, interaction analysis and obtain analysis result with the comparative analysis of other social media accounts；It is specific as follows.
Dispatch analysis includes analyzing the original rate of article of social media account, article's style accounting figure, dispatch tendency chart, original
Wound/forwarding tendency chart, average interaction trend distribution map, time of origin section distribution map, forwarding TOP5 lists, comment TOP5 lists,
Thumb up TOP5 lists；Dispatch tendency chart, original/forwarding tendency chart, average interaction trend distribution map, time of origin section distribution map are equal
Shown according to time range, forwarding TOP5 lists, comment TOP5 lists, thumb up TOP5 lists are respectively provided with when delivering of each self-information
Between, forwarding number, comment number, thumb up number and former web page interlinkage, by clicking on former web page interlinkage, former webpage can be linked to.Specifically
During operation：Click on " the dispatch analysis " on page left-hand navigation column, page jump to assay surface of sending the documents, in most going up for this interface,
User can see " dispatch sum, bean vermicelli sum, forwarding sum, comment sum, the thumb up sum " of CNN accounts, by these
Data, allow user to have gained some understanding the arrangement situation of this account.Data lower section is the related dispatch chart of account, including " article is former
Wound rate, article's style accounting figure, dispatch tendency chart, original/forwarding tendency chart, average interaction trend distribution map, time of origin section
Distribution map, forwarding TOP5 lists, comment TOP5 lists, thumb up TOP5 lists "；By taking tendency chart of sending the documents as an example, time fences are clicked on, can
To select time of origin section, click on after determining, dispatch tendency chart shows according to new time range；In addition, the present invention can be by phase
The chart of pass saves as picture.User is allowed to fully understand the dispatch situation of account." TOP5 lists " refers to rank the correlation of first five
The list of item, the meaning of " TOP10 lists " is also similar to.
Bean vermicelli analysis includes analyzing the bean vermicelli growth trend figure of social media account, bean vermicelli Regional Distribution figure, bean vermicelli occupation
Distribution map, bean vermicelli Sex distribution figure, bean vermicelli educational background distribution map, bean vermicelli use age distribution figure, bean vermicelli growth trend figure according to when
Between scope show.During concrete operations, " the bean vermicelli analysis " for clicking on left-hand navigation column jumps to bean vermicelli assay surface, page the top
Account overall condition statistical magnitude shows constant.It can be seen that " bean vermicelli growth trend figure, bean vermicelli Regional Distribution figure, the powder of account
Silk vocational distribution figure, bean vermicelli Sex distribution figure, bean vermicelli educational background distribution map, bean vermicelli use age distribution figure ".The time range of chart
Selection and preserve function and above-mentioned identical.
Interaction analysis includes interactive tendency chart, any active ues tendency chart, interactive ratio distribution trend figure, user preference content
Figure, comment time distribution map, the comment most bean vermicelli lists of account and account interactive at most bean vermicelli list, the most bean vermicelli lists of@accounts
Single, the most bean vermicelli lists of thumb up account, interactive tendency chart, any active ues tendency chart, interactive ratio distribution trend figure according to when
Between scope show.During concrete operations, " interaction analysis " for clicking on left-hand navigation column jumps to interaction analysis interface, page the top
Account overall condition statistical magnitude shows constant.Lower diagrams show " interactive tendency chart, active use it may be seen that account
Family tendency chart, interactive ratio distribution trend figure, user preference content graph, comment time distribution map, the comment most bean vermicelli lists of account
Single and account interactive at most bean vermicelli lists, the most bean vermicelli lists of account, the most bean vermicelli lists of thumb up account " can be with from this page
Allow user to fully understand to arrive, the general interaction situation of account bean vermicelli and account number allows user to know more about bean vermicelli behavior.
Comparative analysis from other social media accounts includes contrast, the different competing product accounts between different account numbers
Between number to the contrast between when account number and competing product account；The content of contrast includes original rate, dispatch amount, article class
Type number, dispatch trend, bean vermicelli increment, any active ues trend, thumb up rate, mutual momentum, user preference type.Such as, specific behaviour
When making, " the account contrast " for clicking on left-hand navigation column jumps to account contrast interface.It can be seen that account number and competing product account.
For the analysis situation in different social media accounts, contrast topic is a kind of preferably judgement side of the invention
Case, topic may include that topic content axle and new topic that keeper has been user's addition are explored.Contrast topic is in different societies
The analysis situation of media account is handed over, comparing result is obtained.Specifically, analysis situation includes article sum, article on topic
Volume trends, total mutually momentum, article's style, original/forwarding quantity.This step may also include the overall trend and words of analysis topic
Topic effect, overall trend includes participating user quantity, original quantity, forwarding quantity, dispatch tendency chart, hot word word cloud figure, interaction
Tendency chart, participating user amount tendency chart, platform accounting figure, interaction TOP10 lists；Topic effect include dispatch type tendency chart,
Original forwarding tendency chart, participation topic number of users tendency chart, interactive volume trends figure, dispatch number of types ratio chart, thumb up
Ratio, user's geographic distribution.
In the present invention, the relation between topic and social media account is excavated, obtain Result.Can be in the following way
Implement, click on " relation excavation " and jump to relation excavation interface, input need the personage and event excavated keyword and can not
Comprising keyword, after selection time scope, click on " excavation " button, it is possible to see the excavation between account and input information
Relation.We excavate the relation between account and the Belt and Road by taking the Belt and Road as an example.
Step 3, social media account influence power is judged according to analysis result, certainly, further according to comparing result, topic it is whole
Body trend, topic effect, Result judge that different social media account influence powers are also Main Means of the invention；It is above-mentioned
Several judgment modes can be used alone, and also can be combined and uses；The present invention can automatic decision go out social media account influence power.Than
Such as, the dispatch of certain account is more, bean vermicelli is more, interactive more, topic effect is better, then illustrate that the influence power of the account is got over
By force.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " the present embodiment ", " specific
The description of example " or " some examples " etc. mean to combine the specific features that the embodiment or example describe, structure, material or
Feature is contained at least one embodiment of the invention or example.In this manual, to the schematic representation of above-mentioned term
Necessarily it is directed to identical embodiment or example.And, the specific features of description, structure, material or feature can be
Combined in an appropriate manner in any one or more embodiments or example.Additionally, in the case of not conflicting, this area
Technical staff can be carried out the feature of the different embodiments or example described in this specification and different embodiments or example
With reference to and combination.
Presently preferred embodiments of the present invention is these are only, is not intended to limit the invention, it is all in substance of the present invention
On any modification, equivalent and the simple modifications made etc., should be included within the scope of the present invention.
Claims (10)
1. a kind of determination methods of social media account influence power, it is characterised in that：The determination methods comprise the following steps,
Step 1, chooses social media account；
Step 2, analyzes the social media account, by the dispatch analysis to the social media account, bean vermicelli analysis, interaction
Analyze and obtain analysis result with the comparative analysis of other social media accounts；
Step 3, the social media account influence power is judged according to the analysis result.
2. determination methods of social media account influence power according to claim 1, it is characterised in that：In step 2, analysis
The overview of the social media account, the overview includes dispatch sum, bean vermicelli sum, the forwarding of the social media account always
Number, comment sum, total thumb up, mutual momentum, original rate, thumb up rate.
3. determination methods of social media account influence power according to claim 1 and 2, it is characterised in that：In step 2,
The dispatch analysis includes analyzing the original rate of article of the social media account, article's style accounting figure, dispatch tendency chart, original
Wound/forwarding tendency chart, average interaction trend distribution map, time of origin section distribution map, forwarding TOP5 lists, comment TOP5 lists,
Thumb up TOP5 lists；The dispatch tendency chart, original/forwarding tendency chart, average interaction trend distribution map, time of origin section distribution
Figure shows that the forwarding TOP5 lists, comment TOP5 lists, thumb up TOP5 lists are respectively provided with each self-information according to time range
Deliver time, forwarding number, comment number, thumb up number and former web page interlinkage.
4. determination methods of social media account influence power according to claim 1 and 2, it is characterised in that：In step 2,
The bean vermicelli analysis includes analyzing the bean vermicelli growth trend figure of the social media account, bean vermicelli Regional Distribution figure, bean vermicelli occupation
Distribution map, bean vermicelli Sex distribution figure, bean vermicelli educational background distribution map, bean vermicelli use age distribution figure, the bean vermicelli growth trend figure to press
Shown according to time range.
5. determination methods of social media account influence power according to claim 1 and 2, it is characterised in that：In step 2,
The interaction analysis include interactive tendency chart, any active ues tendency chart, interactive ratio distribution trend figure, user preference content graph,
Comment time distribution map, the comment most bean vermicelli lists of account and the interactive at most bean vermicelli lists of account, the most bean vermicelli lists of@accounts,
The most bean vermicelli lists of thumb up account, the interactive tendency chart, any active ues tendency chart, interactive ratio distribution trend figure according to when
Between scope show.
6. determination methods of social media account influence power according to claim 1 and 2, it is characterised in that：In step 1,
The social media account includes account number and competing product account corresponding with the account number；In step 2, it is described and other
The comparative analysis of social media account include different account numbers between contrast, different competing product accounts between to when
Contrast between account number and competing product account；The content of contrast include original rate, dispatch amount, article's style number, dispatch trend,
Bean vermicelli increment, any active ues trend, thumb up rate, mutual momentum, user preference type.
7. determination methods of social media account influence power according to claim 6, it is characterised in that：In step 1, choose
Topic；In step 2, the topic is contrasted in the analysis situation of different social media accounts, obtain comparing result；In step 3,
Different social media account influence powers are judged according to the comparing result.
8. determination methods of social media account influence power according to claim 7, it is characterised in that：It is described in step 2
Analysis situation includes the article sum on the topic, article volume trends, total mutually momentum, article's style, original/forwarding number
Amount.
9. determination methods of social media account influence power according to claim 7, it is characterised in that：In step 2, analysis
The overall trend and topic effect of the topic；The overall trend include participating user quantity, original quantity, forwarding quantity,
Dispatch tendency chart, hot word word cloud figure, interactive tendency chart, participating user amount tendency chart, platform accounting figure, interaction TOP10 lists；Institute
Stating topic effect includes that dispatch type tendency chart, original forwarding tendency chart, participation topic number of users tendency chart, interactive quantity become
Gesture figure, dispatch number of types ratio chart, thumb up ratio, user's geographic distribution；In step 3, the entirety according to the topic becomes
Gesture and topic effect judge the social media account influence power.
10. determination methods of the social media account influence power according to claim 7,8 or 9, it is characterised in that：Step 2
In, the relation between the topic and social media account is excavated, obtain Result；In step 3, according to the Result
Judge the social media account influence power.
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| CN110689382A (en) * | 2019-10-11 | 2020-01-14 | 精硕科技（北京）股份有限公司 | Information processing method and device, computer storage medium and terminal |
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