CN109450999A - A kind of cloud cuts account data analysis method and system - Google Patents
A kind of cloud cuts account data analysis method and system Download PDFInfo
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Abstract
The present invention provides a kind of clouds to cut account data analysis method and corresponding system, multiple sub- accounts in social media (especially microblogging) under same total account can be managed simultaneously, and by material transaction and income and expenses, situation and audient are interacted between account and bean vermicelli situation counts, analyze the temperature situation of the propagation condition of announced information and the account of release information, to the influence degree and progress for releasing news and issuing account, the feature distribution and variation tendency of concern crowd understands, reference is provided to adjust publishing policy for the later period, targetedly to carry out information publication, consequently facilitating expanding the range that information is propagated, improve the effect of publicity.
Description
Technical field
The invention belongs to Internet communication analysis field, in particular to a kind of cloud cuts account data analysis method and system.
Background technique
With the development of social networks, New Media Era has been stepped into information propagation, and the publication of public information is also to fragment type
Develop with the direction of divergence expression.Incident is exactly to occur a large amount of account information and account in the network platforms such as microblogging
Between magnanimity interactive information.The media for having certain scale often have greatly the phenomenon that division of labor refinement, past under media primary account number
Toward with multiple sub- accounts for being responsible for the different division of labor；And the evaluation method of social media account is concentrated mainly at present single
In the concerned degree of information prevalence and account of account, synthesis can not be carried out to such radioactive organizational form and commented
Valence, therefore, it is difficult to Strategy for information issuing is adjusted flexibly.
Summary of the invention
In order to solve the above-mentioned technical problems, the present invention provides a kind of clouds to cut account data analysis method and system.
Specific technical solution of the present invention is as follows:
One aspect of the present invention provides a kind of cloud and cuts account data analysis method, includes the following steps:
S1: creating at least one sub- account under total account, or existing account is added to the sub- account of total account；
Account title, password are set for each sub- account, and initiate mode is set, opens function privilege；By the sub- account with
Total account binding, the account after binding can carry out data sharing；
S2: material, production information to be released are obtained from material database, the information to be released includes editing video and text
At least one of illustrate, and select at least one from total account and the sub- account, to the information to be released into
Row publication, has been released news, and described released news is uploaded in material database as material；
S3: the material Transaction Information and income and expenses of total account and all sub- accounts are counted and is divided
Analysis；
S4: one hop count threshold value of setting, when the hop count to have released news is more than the hop count threshold
When value, the propagation condition after the publication that released news is counted and analyzed；
S5: the temperature situation of the publication account after the publication that released news is counted and is analyzed, the heat
Degree situation includes bean vermicelli information in account interaction situation and account；
S6: according to the propagation condition and the temperature situation, analyze the liveness of the publication account, transmissibility and
Coverage, and the influence power of the publication account is evaluated accordingly.
Further, the specific method is as follows by step S4:
S4.1: one hop count threshold value of setting, when the hop count to have released news is more than the hop count
When threshold value, into operations described below:
S4.2: it to the amount of reading to have released news, playback volume, transfer amount and thumbs up number and counts, and therefrom
Effective information is filtered out, effective reading amount, effective playback volume and effective transfer amount are obtained；
S4.3: according to forwarding situation, the analysis forwarding level to have released news, and calculate the level forwarding of each level
Amount；
S4.4: counting the account of the covering that released news, and node is propagated in analysis, filters out crucial propagation account
Number and be ranked up, while obtaining the interaction variation tendency in a period of time；
S4.5: to publication account and effective number of fans of account and the essential information of bean vermicelli is forwarded to be counted and divided
Analysis obtains Regional Distribution, sex ratio and the user type distribution of bean vermicelli.
Further, the crucial sortord for propagating account is as follows: by the crucial account of propagating according to user class
Type is classified, and successively comments on number according to effective forwarding number, effectively and thumb up number being ranked up in each classification.
Further, the specific method is as follows by step S5:
S5.1: to the homepage for issuing account to the access within current time after the publication that released news
Amount, amount of reading, transfer amount, comment amount, playback volume and number of fans are counted, and are screened out from it effective information, are had
It imitates amount of reading, effective transfer amount, effective comment amount and has a net increase of number of fans；
S5.2: analysis effective reading amount, effective transfer amount, effective comment amount and number of fans is had a net increase of whithin a period of time
Variation tendency；
S5.3: statistics and analysis is carried out to the essential information for having bean vermicelli of the publication account, obtains the region point of bean vermicelli
Cloth comes source distribution, sex ratio, age distribution, constellation and user type distribution；
S5.4: to it is described publication account issue it is all released news and to other accounts issue forwarding, comment,
Information is thumbed up to be counted.
Further, the propagation condition and the temperature situation are showed in graphical form.
Further, the specific method is as follows by step S6:
S6.1: according to it is described publication account for a period of time in released news and actively be forwarded and comment on have
Item number is imitated, liveness of the publication account within this time is analyzed；
S6.2: the effective item number for being forwarded and being commented within this time according to the publication account and effective people
Number analyzes transmissibility of the publication account within this time；
S6.3: number of fans is enlivened within this time according to the publication account, analyzes the publication account in the section
Coverage in time；
S6.4: according to liveness, transmissibility and coverage, influence of the publication account within this time is evaluated
Power.
Another aspect of the present invention provides a kind of cloud and cuts account data analysis system, including following part:
Account management module for creating at least one sub- account under total account, or existing account is added to described
The sub- account of total account；Account title, password are set for each sub- account, and initiate mode is set, opens function privilege；
Share account binding module, for binding the sub- account and the total account, the account after binding can be into
Row data sharing；
Release module, for making information to be released, the information to be released includes in editing video and explanatory note
At least one, and at least one is selected from total account and the sub- account, the information to be released is issued, is obtained
To having released news；
Material management module for obtaining the material to make information to be released from material database, and has been sent out described
Cloth information is uploaded in material database as material；Simultaneously to the material Transaction Information of total account and all sub- accounts
Statistics and analysis is carried out with income and expenses；
Statistical module, for the effective reading amount after the publication that released news, effective playback volume, effectively forwarding
Effective number of fans, homepage browse amount, user's amount of access and the publication of amount, effective comment amount and the publication account
Interactive information between account and other accounts is counted；
Analysis module, the statistical data for being obtained according to the statistical module, to the propagation feelings to have released news
The temperature situation of condition and the publication account is analyzed；
Evaluation module, for according to the propagation condition and the temperature situation, analyze the publication account liveness,
Transmissibility and coverage, and the influence power of the publication account is evaluated accordingly.
Further, the statistical module includes following part:
Judging unit, for a hop count threshold value to be arranged, when the hop count to have released news is more than described
It, could be for statistical analysis when hop count threshold value；
Operation statistics unit, for effective reading amount, the effective playback volume, effective turn after the publication that released news
Interactive information between hair amount, effective comment amount and the publication account and other accounts is counted；
Bean vermicelli statistic unit is carried out for effective number of fans, homepage browse amount, the user's amount of access to the publication account
Statistics；
The analysis module includes following part:
Analytical unit is propagated, it is described for the propagation condition after the publication that released news to be counted and analyzed
Propagation condition includes interactive information and coverage information；
Temperature analytical unit is counted for the temperature situation to the publication account after the publication that released news
And analyze, the temperature situation includes bean vermicelli information in account interaction situation and account.
Further, the analysis module also includes the following:
Chart generation unit, for showing the propagation condition and the temperature situation in graphical form.
Further, the evaluation module includes following part:
Liveness analytical unit, for the release information and actively progress interior for a period of time according to the publication account
Effective item number of forwarding and comment analyzes liveness of the publication account within this time；
Transmissibility analytical unit, according to publication account effective item number for being forwarded and commented within this time with
And efficiently individual quantity, analyze transmissibility of the publication account within this time；
Coverage analytical unit enlivens number of fans within this time according to the publication account, analyzes the publication
Coverage of the account within this time；
Influence power evaluation unit evaluates the publication account in this time according to liveness, transmissibility and coverage
Interior influence power.
Beneficial effects of the present invention are as follows: the present invention provides a kind of clouds to cut account data analysis method and corresponding system
System, can manage multiple sub- accounts in social media (especially microblogging) under same total account, and by trading to material simultaneously
Situation and audient are interacted between income and expenses, account and bean vermicelli situation counts, and analyze the propagation feelings of announced information
The temperature situation of the account of condition and release information to the influence degree and progress for releasing news and issuing account, pays close attention to crowd
Feature distribution and variation tendency understood, thus for the later period adjust publishing policy reference is provided, so as to targetedly into
Row information publication, consequently facilitating expanding range, raising the effect of publicity that information is propagated.
Detailed description of the invention
Fig. 1 is the flow chart that a kind of cloud described in embodiment 1 cuts account data analysis method；
Fig. 2 is the flow chart that a kind of cloud as described in example 2 cuts step S4 in account data analysis method；
Fig. 3 is the flow chart that a kind of cloud as described in example 4 cuts step S5 in account data analysis method；
Fig. 4 cuts the structural schematic diagram of account data analysis system for a kind of cloud described in embodiment 5；
Fig. 5 cuts the structural schematic diagram of account data analysis system for a kind of cloud described in embodiment 6；
Fig. 6 cuts the structural schematic diagram of evaluation module in account data analysis system for a kind of cloud described in embodiment 7.
Specific embodiment
Invention is further described in detail with following embodiment with reference to the accompanying drawing.
Embodiment 1
As shown in Figure 1, the embodiment of the present invention 1, which provides a kind of cloud, cuts account data analysis method, include the following steps:
S1: creating at least one sub- account under total account, or existing account is added to the sub- account of total account；It is every
Account title, password is arranged in a sub- account, and initiate mode is arranged, opens function privilege；Share account binding module, being used for will
The sub- account and total account are bound, and the account after binding can carry out data sharing；
S2: material, production information to be released are obtained from material database, the information to be released includes editing video and text
At least one of illustrate, and select at least one from total account and the sub- account, to the information to be released into
Row publication, has been released news, and described released news is uploaded in material database as material；
S3: the material Transaction Information and income and expenses of total account and all sub- accounts are counted and is divided
Analysis；
Material in material database may be configured as freely using, and can also collect certain expense, and equally, publication account uploads it
Material into material database may also require that user pays certain expense；Therefore, to all accounts in compass of competency in element
Material trading situation and income and expenses are analyzed, and the trading environment for safeguarding material is facilitated, and legal resource is protected to provide this benefit
Benefit, while the usage trend of material is understood, to adjust management and using the strategy of material；
S4: one hop count threshold value of setting, when the hop count to have released news is more than hop count threshold value, to
Propagation condition after release information publication is counted and is analyzed, and propagation condition includes interactive information (including what is released news
Effective reading amount, effective playback volume, effective transfer amount, effective comment amount, the amount of thumbing up and forwarding level) and coverage information (hair
The essential information of the effective number of fans and bean vermicelli of cloth account and forwarding account)；
S5: the temperature situation for issuing account after the publication that released news is counted and is analyzed, temperature situation includes account
Number interaction situation (including publication account in homepage browse amount, user's amount of access and publication account and other accounts between
Interactive information) and account in bean vermicelli information (essential information including number of fans amount situation of change, bean vermicelli source and bean vermicelli)；
S6: according to propagation condition and temperature situation, liveness, transmissibility and the coverage of analysis publication account, and according to
The influence power of this evaluation publication account.
It present embodiments provides a kind of cloud and cuts account data analysis method, social media (especially microblogging) can be managed simultaneously
In multiple sub- accounts under same total account analyze announced letter and by counting to interaction situation and bean vermicelli situation
The temperature situation of the account of the propagation condition and release information of breath, to release news and publication account influence degree and into
Exhibition, the feature distribution of concern crowd and variation tendency understand, so that adjusting publishing policy for the later period provides reference, to have
Information publication is pointedly carried out, consequently facilitating expanding range, raising the effect of publicity that information is propagated.
Embodiment 2
As shown in Fig. 2, embodiment 2 discloses a kind of cloud on the basis of embodiment 1 cuts account data analysis method, the reality
It applies example 2 to further define in step S1, the specific method is as follows by step S4:
S4.1: one hop count threshold value (preferably 20 times) of setting, when the hop count to have released news is more than forwarding
When frequency threshold value, into operations described below；
S4.2: it to the amount of reading to have released news, playback volume, transfer amount and thumbs up number and counts, and therefrom screen
Effective information out obtains effective reading amount, effective playback volume and effective transfer amount and (excludes waterborne troops, advertisement, rubbish marketing, deadlock
Corpse bean vermicelli and flame etc.), the range of propagation is understood with this；
S4.3: according to forwarding situation, analyzing the forwarding level to have released news (is directly first from publication account forwarding
Level, secondary forwarding are the second level, and so on), and the level transfer amount of each level is calculated, the depth of propagation is understood with this
Degree；
S4.4: counting the account for the covering that released news, analysis propagation node (publication account is root node, the
The account of one level is one layer of forward node, and the account of the second level is two layers of forward node, and so on), filter out key
It propagates account and is ranked up, while the interaction for obtaining in a period of time (such as in one day, in 72h, in one week, in January) becomes
Change trend, the sortord that key propagates account are as follows: key is propagated account, and according to user type, (ordinary user, orange V are used
Family, blue V user) classify, number is successively commented on according to effective forwarding number, effectively and thumbs up number in each classification is arranged
Sequence (such as: 1 forwarding number 20 of user, comment number 2 thumb up number 6, and 2 forwarding number 2 of user, thumbs up number 2 at comment number 8, and user 3 forwards
Number 2, thumbs up number 10 at comment number 0, then is ordered as user 1- user 2- user 3)；
S4.5: to publication account and effective number of fans of account and the essential information of bean vermicelli is forwarded to be counted and divided
Analysis obtains Regional Distribution, sex ratio and the user type distribution of bean vermicelli, to understand the crowd characteristic for paying close attention to the information.
It for above-mentioned statistical information, graphically can intuitively be showed, such as transfer amount, comment amount, be thumbed up
Amount can use histogram, and forwarding level and propagation node can use dendrogram, and interaction variation tendency can use curve graph, bean vermicelli class
Type and sex ratio can use cake chart, and Regional Distribution can use thematic maps etc..
Embodiment 3
Embodiment 3 discloses a kind of cloud on the basis of embodiment 1 and cuts account data analysis method, the embodiment 3 into one
Step defines step S5, and the specific method is as follows:
S5.1: to publication account homepage released news publication after within current time amount of access, amount of reading,
Transfer amount, comment amount, playback volume and number of fans are counted, and are screened out from it effective information and (are excluded waterborne troops, advertisement, rubbish
Rubbish marketing, corpse bean vermicelli and flame etc.), it obtains effective reading amount, effective transfer amount, effective comment amount and has a net increase of powder
Silk number；
S5.2: effective reading amount, effective transfer amount, effective comment amount are analyzed and has a net increase of number of fans whithin a period of time
The variation tendency of (such as in one day, in 72h, in one week, in January)；
S5.3: carrying out statistics and analysis to the essential information for having bean vermicelli of publication account, obtains the Regional Distribution of bean vermicelli, comes
Source distribution, sex ratio, age distribution, constellation and user type distribution, to understand the group spy for paying close attention to the account
Sign；
S5.4: all forwardings for having released news and having issued to other accounts for issuing to publication account are commented on, are thumbed up
Information is counted, to evaluate the active degree of publication account itself.
For above-mentioned statistical information, graphically can also intuitively be showed, for example, amount of access, amount of reading, turn
Hair amount, comment amount, playback volume and number of fans can use histogram, and the variation tendency of mutual momentum and number of fans can use curve
Figure, bean vermicelli type, come source distribution, sex ratio, age distribution and constellation can be with cake chart, Regional Distribution can be used
Thematic maps etc..
Embodiment 4
As shown in figure 3, embodiment 4 discloses a kind of cloud on the basis of embodiment 1 cuts account data analysis method, the reality
Example 4 is applied to further define step S6 the specific method is as follows:
S6.1: according to the effective item to have released news and be actively forwarded and comment on that publication account is interior for a period of time
Number, liveness of the analysis publication account within this time；
S6.2: the effective item number and efficiently individual quantity for being forwarded and being commented within this time according to publication account, point
Transmissibility of the analysis publication account within this time；
S6.3: number of fans is enlivened within this time according to publication account, analysis publication account is within this time
Coverage；
S6.4: according to liveness, transmissibility and coverage, influence power of the evaluation publication account within this time.
The statistical data of influence power is as unit of day, therefore the contributive rate obtained should not include the data on the same day.Pass through
A series of above-mentioned evaluation procedures can effectively judge degree of influence of the concerned account numbers in the social media of New Media Era,
To adjust publishing policy as needed.
Embodiment 5
As shown in figure 4, the embodiment of the present invention 5, which provides a kind of cloud, cuts account data analysis system, including following part:
Account management module 1 is added to general ledger for creating at least one sub- account under total account, or by existing account
Number sub- account；Account title, password are set for every sub- account, and initiate mode is set, opens function privilege；
Share account binding module 2, for binding the sub- account and the total account, the account after binding can be into
Row data sharing；
Release module 3, for making information to be released, information to be released include in editing video and explanatory note at least
One kind, and at least one is selected from total account and sub- account, it treats release information and is issued, released news；
Material management module 4 for obtaining the material to make information to be released from material database, and has been sent out described
Cloth information is uploaded in material database as material；Simultaneously to the material Transaction Information of total account and all sub- accounts
Statistics and analysis is carried out with income and expenses；
Statistical module 5, for released news publication after effective reading amount, effective playback volume, effective transfer amount, have
Imitate comment amount, and effective number of fans, homepage browse amount, user's amount of access and the publication account and other accounts of publication account
Between interactive information counted；
Analysis module 6, the statistical data for being obtained according to statistical module 5, to the propagation condition to have released news and
The temperature situation of publication account is analyzed；
Evaluation module 7, for according to propagation condition and temperature situation, the liveness of analysis publication account, transmissibility and
Coverage, and the influence power of evaluation publication account accordingly.
It present embodiments provides a kind of cloud and cuts account data analysis system, social media (especially microblogging) can be managed simultaneously
In multiple sub- accounts under same total account analyze announced letter and by counting to interaction situation and bean vermicelli situation
The temperature situation of the account of the propagation condition and release information of breath, to release news and publication account influence degree and into
Exhibition, the feature distribution of concern crowd and variation tendency understand, so that adjusting publishing policy for the later period provides reference, to have
Information publication is pointedly carried out, consequently facilitating expanding range, raising the effect of publicity that information is propagated.
Embodiment 6
As shown in figure 5, embodiment 6 discloses a kind of cloud on the basis of embodiment 5 cuts account data analysis system, the reality
Applying example 6 and further defining statistical module 5 includes following part:
Judging unit 51, for a hop count threshold value to be arranged, when the hop count to have released news is more than forwarding time
It, could be for statistical analysis when number threshold value；
Operation statistics unit 52, for the effective reading amount after the publication that released news, effective playback volume, effectively forwarding
Interactive information between amount, effective comment amount and publication account and other accounts is counted；
Bean vermicelli statistic unit 53 is united for effective number of fans, homepage browse amount, the user's amount of access to publication account
Meter；
Analysis module 6 includes following part:
Analytical unit 61 is propagated, for the propagation condition after the publication that released news to be counted and analyzed, propagates feelings
Condition includes interactive information and coverage information；
Temperature analytical unit 62, for the temperature situation for issuing account after the publication that released news to be counted and divided
Analysis, temperature situation include bean vermicelli information in account interaction situation and account；
Chart generation unit 63, for showing propagation condition and temperature situation in graphical form.
Embodiment 7
As shown in fig. 6, embodiment 7 discloses a kind of cloud on the basis of embodiment 5 cuts account data analysis system, the reality
Applying example 7 and further defining evaluation module 7 includes following part:
Liveness analytical unit 71, for being turned according to publication account release information interior for a period of time and active
Effective item number of hair and comment, liveness of the analysis publication account within this time；
Transmissibility analytical unit 72, according to publication account effective item number for being forwarded and commented within this time and
Efficiently individual quantity, transmissibility of the analysis publication account within this time；
Coverage analytical unit 73 enlivens number of fans within this time according to publication account, and analysis publication account exists
Coverage in this time；
Influence power evaluation unit 74, according to liveness, transmissibility and coverage, evaluation publication account is within this time
Influence power.
The embodiments described above only express several embodiments of the present invention, and the description thereof is more specific and detailed, but simultaneously
Limitations on the scope of the patent of the present invention therefore cannot be interpreted as.It should be pointed out that for those of ordinary skill in the art
For, without departing from the inventive concept of the premise, various modifications and improvements can be made, these belong to guarantor of the invention
Protect range.Therefore, the scope of protection of the patent of the invention shall be subject to the appended claims.
Claims (10)
1. a kind of cloud cuts account data analysis method, which comprises the steps of:
S1: creating at least one sub- account under total account, or existing account is added to the sub- account of total account；It is every
Name on account, password is arranged in a sub- account, and initiate mode is arranged, opens function privilege；By the sub- account with it is described
Total account binding, the account after binding can carry out data sharing；
S2: material, production information to be released are obtained from material database, the information to be released includes editing video and explanatory note
At least one of, and at least one is selected from total account and the sub- account, the information to be released is sent out
Cloth has been released news, and described released news is uploaded in material database as material；
S3: material Transaction Information and income and expenses to total account and all sub- accounts carry out statistics and analysis；
S4: one hop count threshold value of setting, when the hop count to have released news is more than the hop count threshold value,
Propagation condition after the publication that released news is counted and analyzed, the propagation condition includes interactive information and covering
Information；
S5: the temperature situation of the publication account after the publication that released news is counted and is analyzed, the temperature feelings
Condition includes bean vermicelli information in account interaction situation and account；
S6: according to the propagation condition and the temperature situation, liveness, transmissibility and the covering of the publication account are analyzed
Degree, and the influence power of the publication account is evaluated accordingly.
2. cloud as described in claim 1 cuts account data analysis method, which is characterized in that the specific method is as follows by step S4:
S4.1: one hop count threshold value of setting, when the hop count to have released news is more than the hop count threshold value
When, into operations described below:
S4.2: it to the amount of reading to have released news, playback volume, transfer amount and thumbs up number and counts, and therefrom screen
Effective information out obtains effective reading amount, effective playback volume and effective transfer amount；
S4.3: according to forwarding situation, the analysis forwarding level to have released news, and calculate the level transfer amount of each level；
S4.4: counting the account of the covering that released news, and node is propagated in analysis, filters out crucial propagation account simultaneously
It is ranked up, while obtaining the interaction variation tendency in a period of time；
S4.5: to publication account and effective number of fans of account and the essential information of bean vermicelli is forwarded to carry out statistics and analysis, obtained
Obtain Regional Distribution, sex ratio and the user type distribution of bean vermicelli.
3. cloud as claimed in claim 2 cuts account data analysis method, which is characterized in that the crucial sequence for propagating account
Mode is as follows: the crucial propagation account being classified according to user type, successively according to effectively forwarding in each classification
Number effectively comments on number and thumbs up several be ranked up.
4. cloud as described in claim 1 cuts account data analysis method, which is characterized in that the specific method is as follows by step S5:
S5.1: to it is described publication account homepage it is described released news publication after within current time amount of access, read
Reading amount, transfer amount, comment amount, playback volume and number of fans are counted, and are screened out from it effective information, obtain effective reading
Amount, effective transfer amount, effective comment amount and have a net increase of number of fans；
S5.2: effective reading amount, effective transfer amount, effective comment amount are analyzed and has a net increase of the variation of number of fans whithin a period of time
Trend；
S5.3: statistics and analysis is carried out to the essential information for having bean vermicelli of the publication account, the Regional Distribution of bean vermicelli is obtained, comes
Source distribution, sex ratio, age distribution, constellation and user type distribution；
S5.4: all forwardings for having released news and having issued to other accounts for issuing to the publication account are commented on, are thumbed up
Information is counted.
5. cloud as described in claim 1 cuts account data analysis method, which is characterized in that the propagation condition and the temperature
Situation is showed in graphical form.
6. cloud as described in claim 1 cuts account data analysis method, which is characterized in that the specific method is as follows by step S5:
S6.1: according to the effective item to have released news and be actively forwarded and comment on that the publication account is interior for a period of time
Number analyzes liveness of the publication account within this time；
S6.2: the effective item number and efficiently individual quantity for being forwarded and being commented within this time according to the publication account, point
Analyse transmissibility of the publication account within this time；
S6.3: number of fans is enlivened within this time according to the publication account, analyzes the publication account in this time
Interior coverage；
S6.4: according to liveness, transmissibility and coverage, influence power of the publication account within this time is evaluated.
7. a kind of cloud cuts account data analysis system, which is characterized in that including following part:
Account management module (1) for creating at least one sub- account under total account, or existing account is added to described total
The sub- account of account；Name on account, password are set for each sub- account, and initiate mode is set, opens function privilege；
Share account binding module (2), for binding the sub- account and total account, the account after binding can be carried out
Data sharing；
Release module (3), for making information to be released, the information to be released include in editing video and explanatory note extremely
Few one kind, and at least one is selected from total account and the sub- account, the information to be released is issued, is obtained
It has released news；
Material management module (4) for obtaining the material to make information to be released from material database, and has been issued described
Information is uploaded in material database as material；Simultaneously to the material Transaction Information of total account and all sub- accounts and
Income and expenses carry out statistics and analysis；
Statistical module (5), for it is described released news publication after effective reading amount, effective playback volume, effective transfer amount,
Effective number of fans, homepage browse amount, user's amount of access and the publication account of effective comment amount and the publication account
Interactive information between other accounts is counted；
Analysis module (6), the statistical data for being obtained according to the statistical module (5), to the propagation to have released news
The temperature situation of situation and the publication account is analyzed；
Evaluation module (7), for according to propagation condition and temperature situation, analyze liveness, the transmissibility of the publication account with
And coverage, and the influence power of the publication account is evaluated accordingly.
8. cloud as claimed in claim 7 cuts account data analysis system, which is characterized in that the statistical module (5) includes such as
Lower part:
Judging unit (51), for a hop count threshold value to be arranged, when the hop count to have released news is more than described
It, could be for statistical analysis when hop count threshold value；
Operation statistics unit (52), for effective reading amount, the effective playback volume, effective turn after the publication that released news
Interactive information between hair amount, effective comment amount and the publication account and other accounts is counted；
Bean vermicelli statistic unit (53) is carried out for effective number of fans, homepage browse amount, the user's amount of access to the publication account
Statistics；
The analysis module (6) includes following part:
It propagates analytical unit (61), it is described for the propagation condition after the publication that released news to be counted and analyzed
Propagation condition includes interactive information and coverage information；
Temperature analytical unit (62) is counted for the temperature situation to the publication account after the publication that released news
And analyze, the temperature situation includes bean vermicelli information in account interaction situation and account.
9. cloud as claimed in claim 8 cuts account data analysis system, which is characterized in that the analysis module (6) further includes
Following part:
Chart generation unit (63), for showing the propagation condition and the temperature situation in graphical form.
10. cloud as claimed in claim 7 cuts account data analysis system, which is characterized in that the evaluation module (7) includes such as
Lower part:
Liveness analytical unit (71), for the release information and actively progress interior for a period of time according to the publication account
Effective item number of forwarding and comment analyzes liveness of the publication account within this time；
Transmissibility analytical unit (72), according to publication account effective item number for being forwarded and commented within this time and
Efficiently individual quantity analyzes transmissibility of the publication account within this time；Coverage analytical unit (73), according to the publication
Account enlivens number of fans within this time, analyzes coverage of the publication account within this time；
Influence power evaluation unit (64) evaluates the publication account in this time according to liveness, transmissibility and coverage
Interior influence power.
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