CN106844649A - A kind of waste and old industry commending system based on mixing various modes and its method - Google Patents

A kind of waste and old industry commending system based on mixing various modes and its method Download PDF

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CN106844649A
CN106844649A CN201710047693.3A CN201710047693A CN106844649A CN 106844649 A CN106844649 A CN 106844649A CN 201710047693 A CN201710047693 A CN 201710047693A CN 106844649 A CN106844649 A CN 106844649A
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recommendation
user
data
gqinfo
various modes
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王清霞
刘宁
周国辉
姜林
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Beijing Plastic Technology Co Ltd
Hebei Zhong Jie Tong Network Technology Co Ltd
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Beijing Plastic Technology Co Ltd
Hebei Zhong Jie Tong Network Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

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  • General Physics & Mathematics (AREA)
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Abstract

The invention discloses a kind of waste and old industry commending system based on mixing various modes and its method, the system mainly includes:A module Main Functions are that correlation recommendation, focus recommendation, TopN recommend three kinds of mixing recommendation patterns;B module Main Functions are, initializing recommendation result;C module Main Functions are, filtering, sort result, recommend to explain, final recommendation results.Wherein to the normal use user in website, correlation recommendation and TopN recommend to set higher weights, and focus recommendation is taken second place;To without any record user, focus recommendation being set into weight higher, and by analyzing the adaptation population belonging to user, correlation recommendation sets corresponding weight.According to embodiments of the present invention, enable to recommendation results more accurate so that the commodity purchasing rate of recommendation increases, so as to improve the order conversion ratio of commodity.

Description

A kind of waste and old industry commending system based on mixing various modes and its method
Technical field
Pushed away the present invention relates to Computer Applied Technology field, more particularly to a kind of waste and old industry based on mixing various modes Recommend system and its method.
Background technology
At present, with network information explosion type be incremented by, consumer face numerous selections, unknown field, overload It is often at a loss as to what to do during information;But at the same time, suitable user is also earnestly seeking in the businessman of product, and it is most convenient to find Channel, and the best tool for solving this two classes contradiction is exactly commending system.
Data are the bases of all commending systems.Accurate data for good recommendation effect, such as a piece of article Effect of the title for article content.Collaborative filtering recommending based on model, the user preference information based on sample trains one Recommended models, then the information according to real-time user preferences be predicted, calculate recommend, this method is for some specialty goods The user of taste can not give recommendation well;Content-based recommendation, its core concept is according to recommendation article or content Metadata, finds the correlation of article or content, is then based on the conventional hobby record of user, recommends the similar thing of user Product, the criterion of this method article similarity has only taken into account article in itself, there is certain one-sidedness.
Therefore, merely using some proposed algorithm in terms of the precision and diversity of recommendation results Shortcomings, for The problem of presence, the present invention proposes a kind of waste and old industry commending system based on mixing various modes and its method, can make Obtain recommendation results more accurate, can more meet the demand of user.
The content of the invention
In view of this, system is recommended it is a primary object of the present invention to provide a kind of waste and old industry based on mixing various modes System and its method, when user buys commodity, merchandise news interested are recommended to user, can more meet the individual character of user Change demand.
To reach above-mentioned purpose, the technical proposal of the invention is realized in this way:
A modules:Correlation recommendation, focus recommendation, TopN recommend three kinds of mixing recommendation patterns;
B modules:Initializing recommendation result;
C modules:Filtering, sort result, recommendation explanation, final recommendation results.
Correlation recommendation in wherein described modules A, the similitude according to content of good is recommended, wherein according in commodity Appearance carries out recommending to need to import the original initial data for preserving in the index in database till now;Described TopN is pushed away Recommend, that is, browse history recommendation, hits TopN commercial product recommendings in each user a period of time;Described focus is pushed away Recommend, real-time hot item is recommended into user, possible data interested are recommended to each user.
To the normal use user in website, correlation recommendation and TopN recommend to set higher weights, and focus recommendation is taken second place;To without any note Family is employed, focus recommendation is set into weight higher, by analyzing the adaptation population belonging to user, can also be associated recommendation.
Further, described TopN recommends mainly to include following two strategies:
TopN strategies:
1)The click logs of nearest 30 days;
2)The data of total hits TopN;
3)Total hits are no less than certain threshold value;
4)Averagely everyone number of clicks is no less than certain threshold value;
It is continuous to be incremented by strategy:
1)The click logs of nearest 30 days;
2)Continuous some days click is presented increasing trend;
3)Continuous number of days is no less than certain threshold value;
4)The number of clicks of average every day is no less than certain threshold value.
The module B initializing recommendation results, the recommendation results of return are recommendation explanation:ResysExplain, supply and demand are compiled Number:M_gqinfo.gqid, product classification:M_gqinfo.classid, supply and demand classification:M_gqinfo.type, information static page Face address:M_gqinfo.htmlurl, picture:M_gqinfo.photo, title:M_gqinfo.title, newness degree: M_ Gqinfo.xjcd, quantity of supplying:M_gqinfo.pronum, model specification:M_gqinfo.proxh, transaction value:M_ Gqinfo.proprice products location:M_gqinfo.province, location mode:M_gqinfo.cffs, authority:sys_ User.rankid, membership number:Sys_user.uid, user name:Sys_user.uname, enterprise name:sys_ User.comname, contact person:Sys_user.linkman, sex:Sys_user.sex, company location: sys_ User.comaddress, Debao index:Czizhi_rz.frrz, whether by Debao certification:czizhi_rz;
The module C key steps are as follows:
Step C1, the filtering of recommending data mainly include:The page that user had accessed is filtered out, user is filtered out and is not visited The page of authority is asked, repeated data is filtered out;
Step C2, sort result be mainly to recommend result be ranked up, according to webpage pouplarity sort, that is, The number of times that webpage was clicked;
Mainly total number of clicks is explained in step C3, recommendation:totalClickNum;The click data of each user:List <Entry<User, Integer>> userClickNumForAll;The click time of first day:Date sDate;
Step C4, final recommendation results are mainly by step C1, C2, C3 treated recommending data, with apparent accurate Mode be presented to user.
Further, the present invention is estimated to recommendation results, mainly passes through three below evaluation criteria:
1)Training data and scoring:In commending system of the present invention, extract a bit of True Data and emulated as test data;
2)Precision ratio:It is the ratio for having " good " result in the middle of top recommends;
3)Recall ratio:It is the ratio during " good " result appears in top recommendations.
Mixing various modes personalized recommendation method provided by the present invention, with advantages below:
1)Correlation recommendation, focus recommendation, TopN recommendation Three models are mixed with, the precision of recommendation results is improve;
2)User's request can more be met so that the commodity purchasing rate of recommendation increases, so as to improve the order conversion ratio of commodity;
3)Increase the diversity recommended, recommended the user of particular preferences.
Brief description of the drawings
Fig. 1 is the waste and old industry commending system schematic flow sheet of present invention mixing various modes;
Fig. 2 is that the waste and old industry commending system of present invention mixing various modes makes training set schematic diagram;
Fig. 3 is the recommendation behavior interaction schematic diagram of present invention mixing various modes.
Specific embodiment
Below in conjunction with the accompanying drawings and embodiments of the invention to it is of the invention mixing various modes personalized recommendation method make Further details of explanation.
The method that correlation recommendation mainly uses the similar commodity of cluster calculation in system A modules, mainly comprising following Flow:
1)An entity class SimilarityData is created, three field row are set(OK)、 column (Row)、 similarityValue(Similarity), wherein the entity class SimilarityData Main Functions are triples, in matrix Some element, for preserving sparse matrix;Wherein described similarity was tested before cluster calculation is carried out by training set Draw and minimum similarity degree is set into minSimilarity as 0.8 is more suitable;
2)Example SimilarityData [] [] allSimilarityData is created, is all of similarity number for what is preserved According to;
3)Array int [] countArray is created, for preserving the sum of the similar data of each data;
4)Initialization matrix;
5)Similarity between any two is calculated, wherein described similarity, using the similar of Jaccard coefficients two vectors of calculating Degree;
6)The sum of the data similar with row datas;
7)Give set of metadata of similar data assignment;It is wherein described to set of metadata of similar data assignment when, when having a new data: If the data being expert at are not filled up also, it is directly inserted into behind last element;If the data being expert at are Through filling up, then it is compared with current data and the least member being expert at, is then replaced if greater than minimum element, otherwise not Do any operation.
Further, data source needed for similar commodity is calculated in training set, training set Making programme as shown in Fig. 2 main To include procedure below:
1)The data that database reads carry out participle, and the data after participle are had into default folder in space form Resys, wherein also needing to judge whether to need to update training set before data are read;
2)Read the training data after participle;
3)Feature extraction is carried out using TF-IDF and LDA mixed models, for clustering;
Wherein described this language models of TF-IDF are mainly and are used as feature set with the statistical nature of vocabulary, and each feature can Enough saying draws physical significance, extracts effect pretty good, however, a key issue of these features, is not special to sample Levy and significantly compressed, do not extract the information of key.The grader for namely training only is training its number Effective according to concentrating, changing a data set effect will be very poor;
The LDA is exactly the rarefaction representation of text, and this class language model of representative is called Topic Model.Think word amount Big text again, its article theme is just so several.One LDA model of K theme, can tie up a Text compression into K Vector:Each dimension is exactly the probability that the text belongs to the theme, and this vector is also referred to as Topic Proportion.So After K dimension data collection after being compressed afterwards, any grader, or even simplest cosine similarity index are reused, all may be used To obtain extraordinary classifying quality;
Therefore, the present invention combines both that to carry out feature extraction better.
4)Vectorization is carried out to commodity using TF, while initializing LDA topic models, and each theme correspondence is exported All words;The feature of its Chinese version, it may be possible to topic, it is also possible to word;
5)Cluster, calculates similar commodity.
The present invention mainly employs following technology to solve the problems, such as personalized recommendation, carries out letter to these technologies below It is single to introduce.
1)Participle technique.It is main in the present invention to use IK participles, mainly used when training set is made, wherein IK participles " forward iteration most fine granularity segmentation algorithm " is used, has been exactly in brief:Segmenter can word for word recognize lemma, the present invention IK is written over, useSmart true will be set into IKAnalyzerSegmenter classes, wherein described useSmart When its value is that false is non intelligent participle, fine granularity exports all possible cutting result;When its value is that true is intelligence point Word, merges number and measure word, and ambiguity judgement is carried out to word segmentation result.
2)Clustering technique.Present invention is mainly used in clustering technique has been used when calculating similar commodity, phase knowledge and magnanimity meter is clustered The algorithm for calculating commodity creates an entity class SimilarityData first, sets three field row(OK)、 column (Row)、similarityValue(Similarity), wherein the entity class SimilarityData Main Functions are triple, square Some element in battle array, for preserving sparse matrix, secondly initialization matrix, finally calculates the similarity between commodity.
3)Text feature extraction technique.The present invention has mainly used two kinds of feature extraction modes, and one kind is to use TF-IDF Feature extraction is carried out with LDA mixed models, for clustering.
4)Recommendation results ordering techniques.The present invention arranges recommendation results according to totalClickNum descendings, TotalClickNum is exactly that is, the pouplarity according to web hit.
With reference to Fig. 3, personalized recommendation method embodiment of the invention is as follows.
The several typical application scenarios of the method are described below:
Application scenarios one:
The interaction of recommendation behavior of the invention, it is as shown in table 1 below.
Table 1
Metadata Implication Citing In api interface Equivalent
User name Perform the user name this time recommended User name is " Zhang San " username
Recommend the moment System performs the moment recommended " Zhang San " is in moment " 2016-12-25 15:55:00 " login system, " 15:55:00 " it is that system is performed The moment of recommendation recommendTi me
The recommended page For this recommendation, system is given The recommendation results page ID " Zhang San " is in moment " 2016-12-2515:55:00 " login system, be recommended page ID for " 1,3,47, 556,1007 " etc. recommendPa geID
The recommended page Sequence sequence number When recommendation results are presented to user, The sequence sequence number of each page No. ID is for sequence when 5 commodity of " 1,3,47,556,1007 " are showed as recommendation results " 556,3,47,1,1007 " so their corresponding row's serial numbers " 1,2,3,4,5 " recommendPa geRankID
The page is clicked Moment Click on the recommendation results page when when Carve User clicks on No. ID for the moment of " 556 " is " 2012-08-05 15:56:24” clickedTime
When the page is resident Between It is clicked on the page at each and is resident Time User checks the commodity that No. ID is " 556 ", in moment " 2016-12-25 15:57:26 " leave, when being resident Between be " 62 " second
User logs in call setRecommendInfo () every time, clicks on and recommends to call updateRecommendInfo during the page (),
For example:Zhang San is in moment " 2016-12-25 16:00:00 " login system, system recommends 3 pages, its page to him Serial number " 1,3,47 ", sequence serial number " 2,3,1 ", now call setRecommendInfo (String userName, Date recommendTime, long [] recommendPageID, long [] recommendPageRankID), RecommendPageID stores 3 page sequence numbers, and recommendPageRankID stores 3 sequence sequence numbers of the page.
Application scenarios two:
Recommendation method of the invention is applied in certain waste and old Industry system details page displaying correlation recommendation, wherein, the details page is In the waste and old site search frame input keyword, search is clicked on, into the product list page of waste and old net, then click on some business Product, into commodity details page.
Input:Scrap iron and steel is reclaimed, and associated recommendation result is presented below:
{"isLoolApply":"","applyStatus":1,"lookApply":1,"auctionStatus":""," code":"9cdddb1a9a3146a5984510e7057613e6","pmCode":null,"name":" steel-making steel scrap bucket bid Bulletin ", " imgUrl ":null,"price":null,"valuation":" nothing ", " status ":null,"time":"2016- 11-11","releaseTime":"2016-11-08","num":0,"address":" Hebei province-Xingtai City ", " endTime":"2016-11-11 00:00:00","bidCompany":""},{"isLoolApply":""," applyStatus":1,"lookApply":1,"auctionStatus":"","code":" d9e18ea7fbb94a19adf5d8b470cc0d43","pmCode":null,"name":" scrap house trailer steel scrap to vie for selling public affairs Accuse ", " imgUrl ":null,"price":null,"valuation":" nothing ", " status ":null,"time":"2016- 11-16","releaseTime":"2016-11-08","num":0,"address":" Beijing-districts under city administration ", " endTime":"2016-11-16 00:00:00","bidCompany":""},{"isLoolApply":""," applyStatus":1,"lookApply":1,"auctionStatus":"","code":" c74d9959c6f64b71af8e532107ed0714","pmCode":null,"name":" scrap lorry steel scrap to vie for selling public affairs Accuse ", " imgUrl ":null,"price":null,"valuation":" nothing ", " status ":null,"time":"2016- 11-15","releaseTime":"2016-11-08","num":0,"address":" Beijing-districts under city administration ", " endTime":"2016-11-15 00:00:00","bidCompany":""},{"isLoolApply":""," applyStatus":1,"lookApply":1,"auctionStatus":"","code":" 303c762d475d4bb28053ccb270ab00e6","pmCode":null,"name":" 320 tons of steel scrap cords of coal industry company Core conveyer belt transfer is announced ", " imgUrl ":null,"price":null,"valuation":" nothing ", " status ":null," time":"2016-11-21","releaseTime":"2016-11-08","num":0,"address":" Hui Nationality in Ningxia Hui Nationality Autonomy is autonomous Area-Yinchuan City ", " endTime ":"2016-11-21 00:00:00","bidCompany":""},{" isLoolApply":"","applyStatus":1,"lookApply":1,"auctionStatus":"","code":" 5721a3dad2bb4fac94e6c5359bf5cd44","pmCode":null,"name":" 300 tons of steel scrap cords transfer the possession of public Accuse ", " imgUrl ":null,"price":null,"valuation":" nothing ", " status ":null,"time":"2016- 11-21","releaseTime":"2016-11-08","num":0,"address":" Ningxia Hui Autonomous Region-Yinchuan City ", " endTime":"2016-11-21 00:00:00","bidCompany":""},{"isLoolApply":""," applyStatus":1,"lookApply":1,"auctionStatus":"","code":" a3dad8ab200c42ff8d734a2f7ed61b10","pmCode":null,"name":" 2000 tons of steel scraps(It is medium-sized)Transfer the possession of Bulletin ", " imgUrl ":null,"price":null,"valuation":" 50-100 ten thousand ", " status ":null," time":"2016-11-21","releaseTime":"2016-11-08","num":0,"address":" Hui Nationality in Ningxia Hui Nationality Autonomy is autonomous Area-Yinchuan City ", " endTime ":"2016-11-21 00:00:00","bidCompany":""},{" isLoolApply":"","applyStatus":1,"lookApply":1,"auctionStatus":"","code":" 31e00b9286454f35b70b2f4bce1adbd8","pmCode":null,"name":" 630 tons of reports of the miscellaneous steel scrap of logistics company The useless a collection of disposal of equipment goods and materials is announced ", " imgUrl ":null,"price":null,"valuation":" nothing ", " status ": null,"time":"2016-11-16","releaseTime":"2016-11-08","num":0,"address":" Hubei Province-Wuhan City ", " endTime ":"2016-11-15 00:00:00","bidCompany":""}
The above, only presently preferred embodiments of the present invention is not intended to limit the scope of the present invention.
The technical staff in the field can be understood that, for convenience of description and succinctly, foregoing description is The specific work process of system, device and unit, may be referred to the corresponding process in preceding method embodiment, will not be repeated here.
In several embodiments provided by the present invention, it should be understood that disclosed system, apparatus and method, can be with Realize by another way.For example, it is described above to device embodiment be only schematical, for example, the unit Division, only a kind of division of logic function can have other dividing mode when actually realizing, such as multiple units or group Part can be combined or be desirably integrated into another system, or some features can be ignored, or not performed.It is another, it is shown or The coupling each other for discussing or direct-coupling or communication connection can be the indirect couplings of device or unit by some interfaces Close or communicate to connect, can be electrical, mechanical or other forms.
The unit as separating component explanation can be or can also be physically separate, be shown as unit Part can be or may not be physical location, you can with positioned at a place, or multiple nets can also be distributed to On network unit.Some or all of unit therein can be according to the actual needs selected to realize the mesh of this embodiment scheme 's.
In addition, during each functional unit in each embodiment of the invention can be integrated in a processing unit, it is also possible to It is that unit is individually physically present, it is also possible to which two or more units are integrated in a unit.Above-mentioned integrated list Unit can both be realized in the form of hardware, can be realized in the form of SFU software functional unit.
It should be noted that one of ordinary skill in the art will appreciate that whole or portion in realizing above-described embodiment method Split flow, can be by computer program to instruct the hardware of correlation to complete, and described program can be stored in a computer In read/write memory medium, the program is upon execution, it may include such as the flow of the embodiment of above-mentioned each method.Wherein, it is described Storage medium can be magnetic disc, CD, read-only memory(Read-Only Memory, ROM)Or random access memory (Random Access Memory, RAM)Deng.
The waste and old industry commending system based on mixing various modes provided by the present invention and its method are carried out above It is discussed in detail, specific embodiment used herein is set forth to principle of the invention and implementation method, and the above is implemented The explanation of example is only intended to help and understands the method for the present invention and its core concept;Simultaneously for the general technology people of this area Member, according to thought of the invention, will change in specific embodiments and applications, in sum, this explanation Book content should not be construed as limiting the invention.

Claims (10)

1. it is a kind of based on the personalized recommendation method for mixing various modes, it is characterised in that the similar commodity process master of cluster calculation Including:
A, one entity class SimilarityData of establishment, set three field row(OK)、 column (Row)、 similarityValue(Similarity), wherein the entity class SimilarityData Main Functions are triples, in matrix Some element, for preserving sparse matrix;
B, establishment example SimilarityData [] [] allSimilarityData, are all of similarity numbers for what is preserved According to;
C, establishment array int [] countArray, for preserving the sum of the similar data of each data;
D, initialization matrix;
E, calculating similarity between any two;
The sum of F and the similar data of row datas;
G, give set of metadata of similar data assignment.
2. it is according to claim 1 based on the personalized recommendation method for mixing various modes, it is characterised in that the step The similarity of A, specially:Before cluster calculation is carried out, drawn by training set test and set minimum similarity degree MinSimilarity is 0.8 more suitable.
3. it is according to claim 1 based on the personalized recommendation method for mixing various modes, it is characterised in that the step E, specially:Similarity must be calculated and calculate two similarities of vector using Jaccard coefficients.
4. it is according to claim 1 based on the personalized recommendation method for mixing various modes, it is characterised in that the step G, specially:When there are a new data, if the data being expert at are not filled up also, last is directly inserted into Behind individual element;If the data being expert at have been filled up, with current data and the minimum being expert at.
5. it is according to claim 1 based on the personalized recommendation method for mixing various modes, it is characterised in that the step Also need to make set of metadata of similar data training set before A, specially:
The data read from database carry out participle, and the data after participle are had into default folder in space form Resys, wherein also needing to judge whether to need to update training set before data are read;
Read the training data after participle;
Feature extraction is carried out using TF-IDF and LDA mixed models, for clustering;
Vectorization is carried out to commodity using TF, while LDA topic models are initialized, and it is corresponding all to export each theme Word;The feature of its Chinese version, it may be possible to topic, it is also possible to word.
6. it is a kind of based on the waste and old industry commending system for mixing various modes, it is characterised in that the system mainly includes following several Individual module:A modules, correlation recommendation, focus recommendation, three kinds of mixing recommendation patterns of TopN recommendations, B modules, initializing recommendation result, C modules, filtering, sort result, recommendation explanation, final recommendation results.
7. it is according to claim 5 based on the waste and old industry commending system for mixing various modes, it is characterised in that the A Module, specially:To the normal use user in website, correlation recommendation and TopN recommend to set higher weights, and focus recommendation is taken second place;Nothing is appointed What record user, weight higher is set by focus recommendation, by analyzing the adaptation population belonging to user, can be also associated and be pushed away Recommend.
8. it is according to claim 5 based on the waste and old industry commending system for mixing various modes, it is characterised in that the B Module, specially:The recommendation results of return are explained for recommendation:ResysExplain, supply and demand numbering:M_gqinfo.gqid, product Classification:M_gqinfo.classid, supply and demand classification:M_gqinfo.type, information static page address: M_ Gqinfo.htmlurl, picture:M_gqinfo.photo, title:M_gqinfo.title, newness degree: M_ Gqinfo.xjcd, quantity of supplying:M_gqinfo.pronum, model specification:M_gqinfo.proxh, transaction value:M_ Gqinfo.proprice products location:M_gqinfo.province, location mode:M_gqinfo.cffs, authority:sys_ User.rankid, membership number:Sys_user.uid, user name:Sys_user.uname, enterprise name:sys_ User.comname, contact person:Sys_user.linkman, sex:Sys_user.sex, company location: sys_ User.comaddress, Debao index:Czizhi_rz.frrz, whether by Debao certification:czizhi_rz.
9. it is according to claim 5 based on the waste and old industry commending system for mixing various modes, it is characterised in that the C Module, specially:The filtering of recommending data mainly includes:The page that user had accessed is filtered out, filtering out user does not have The page of access rights, filters out repeated data.
10. it is according to claim 5 based on the waste and old industry commending system for mixing various modes, it is characterised in that the C Module, specially:Sort result be mainly to recommend result be ranked up, according to webpage pouplarity sort, also It is number of times that webpage was clicked.
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