CN109493172B - Commodity pushing method and device based on user tags - Google Patents
Commodity pushing method and device based on user tags Download PDFInfo
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- CN109493172B CN109493172B CN201811281508.8A CN201811281508A CN109493172B CN 109493172 B CN109493172 B CN 109493172B CN 201811281508 A CN201811281508 A CN 201811281508A CN 109493172 B CN109493172 B CN 109493172B
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Abstract
The invention provides a commodity pushing method and device based on user tags, which comprises the following steps: acquiring all historical order information of a user, wherein the historical order information comprises all historical label information; counting the occurrence rate of the historical label information; acquiring historical label information with the occurrence rate not lower than a preset value, and recording as first historical label information; acquiring commodity information matched with the first historical label information, and recording the commodity information as first commodity information; pushing the first commodity information to a user; the user label of the user can be generated according to the historical order of the user, the commodity which is liked by the user label is obtained according to the user label information, and personalized pushing can be achieved.
Description
Technical Field
The invention relates to the field of internet data processing, in particular to a commodity pushing method and device based on user tags.
Background
With the rapid development of the internet and logistics industry, electronic commerce transaction platforms are gradually perfected, more and more merchants place commodities in online shops for selling, and people can obtain the required commodities simply and conveniently in an online shopping mode.
However, as more and more merchants are being introduced into the e-commerce transaction platform, the competition among merchants is becoming more and more intense, and therefore, how to attract the attention of consumers and guide the consumers to place orders in their stores becomes a problem that needs to be solved urgently by each merchant.
The existing technology pushes the products of the consumers to the consumers by acquiring the browsing records of the consumers on the shopping platform and the past deal orders, the pushing basis is single, and only the products with the similar style to the browsing records of the consumers and the past deal orders can be pushed, but the pushing basis is obviously not enough for the consumers with various styles.
Disclosure of Invention
According to the commodity pushing method and device based on the user tags, the user tags of the users can be generated according to historical orders of the users, commodities which are liked by the user tags are obtained according to the user tag information, and personalized pushing can be achieved.
The invention adopts the following technical scheme for realizing the purpose:
in a first aspect, the present invention provides a method for pushing a product based on a user tag, including:
acquiring all historical order information of a user, wherein the historical order information comprises all historical label information;
counting the occurrence rate of the historical label information;
acquiring historical label information with the occurrence rate not lower than a preset value, and recording as first historical label information;
acquiring commodity information matched with the first historical label information, and recording the commodity information as first commodity information;
and pushing the first commodity information to a user.
In an embodiment of the present invention, when the occurrence rate of the history tag information is lower than a preset value, the following steps are performed:
recording the user as an unstable style user;
acquiring historical label information according to the historical order information of the user with the unstable style, and recording the historical label information as second historical label information;
acquiring hotspot information;
counting the association degree of the second historical commodity label and the hotspot information;
acquiring style unstable users with the association degree of the second historical commodity label and the hotspot information not lower than a preset value, and recording as hotspot users;
acquiring hotspot information matched with the hotspot user and recording the hotspot information as first hotspot information;
acquiring commodity information matched with the first hot spot information, and recording the commodity information as second commodity information;
and pushing the second commodity information to the hotspot user.
In an embodiment of the present invention, the calculating the association degree between the second historical product label and the hotspot information specifically includes:
acquiring the hot spot information duration date according to the hot spot information, wherein the duration date comprises the hot spot forming time and a duration time range;
acquiring the generation time of the historical order containing the second historical commodity label;
when the generation time is after the hot spot formation time of the hot spot information and is within the duration range of the hot spot information;
and judging that the second historical commodity label is associated with the hotspot information.
In an embodiment of the present invention, acquiring a style unstable user whose association degree between the second historical commodity label and the hotspot information is not lower than a preset value, and marking as a hotspot user specifically includes:
acquiring hotspot word information of the hotspot information from the hotspot information;
and when the similarity between the second historical commodity label and the hot word information is not lower than a preset value, judging that the style unstable user containing the second historical commodity label is the hot user.
In a second aspect, the present invention further provides a product pushing apparatus based on a user tag, including: the system comprises a historical order information acquisition module, a first statistic module, a first historical label information acquisition module, a first commodity information generation module and a first commodity pushing module;
the historical order information acquisition module is used for acquiring all historical order information of a user, and the historical order information comprises all historical label information;
the first statistical module is used for counting the occurrence rate of the historical label information;
the first history tag information acquisition module is used for acquiring history tag information with the occurrence rate not lower than a preset value and recording the history tag information as first history tag information;
the first commodity information generating module is used for acquiring commodity information matched with the first historical label information and recording the commodity information as first commodity information;
the first commodity pushing module is used for pushing the first commodity information to a user.
In an embodiment of the present invention, a product pushing apparatus based on a user tag further includes: the system comprises a style unstable user acquisition module, a second history tag information acquisition module, a hot spot information acquisition module, a second statistical module, a hot spot user generation module, a first hot spot information generation module, a second commodity information generation module and a second pushing module;
the style unstable user acquisition module is used for recording the user as a style unstable user;
the second historical label information acquisition module is used for acquiring historical label information according to the historical order information of the style-unstable user, and recording the historical label information as second historical label information;
the hotspot information acquisition module is used for acquiring hotspot information;
the second statistical module is used for counting the association degree of the second historical commodity label and the hotspot information;
the hot spot user generation module is used for acquiring style unstable users with the association degree of the second historical commodity label and the hot spot information not lower than a preset value, and recording the style unstable users as hot spot users;
the first hotspot information generating module is used for acquiring hotspot information matched with the hotspot user and recording the hotspot information as first hotspot information;
the second commodity information generating module is used for acquiring commodity information matched with the first hot spot information and recording the commodity information as second commodity information;
the second pushing module is used for pushing the second commodity information to the hotspot user.
In an embodiment of the present invention, the second statistical module includes: the system comprises a hotspot information continuous date acquisition module, a historical order generation module and a first judgment module;
the hot spot information continuous date acquisition module is used for acquiring the hot spot information continuous date by the hot spot information, wherein the continuous date comprises the hot spot forming time and the continuous time range;
the historical order generating module is used for acquiring the generation time of the historical order containing the second historical commodity label;
the first judging module is used for judging that the second historical commodity label is associated with the hot spot information when the generating time is after the hot spot forming time of the hot spot information and within the duration time range of the hot spot information.
In an embodiment of the present invention, the hotspot user generating module specifically includes: the hot word information acquisition module and the second judgment module are connected with the first judgment module;
the hot word information acquisition module is used for acquiring hot word information of the hot information from the hot information;
the second judging module is used for judging that the style unstable user containing the second historical commodity label is the hotspot user when the similarity between the second historical commodity label and the hotspot word information is not lower than a preset value.
The invention has the beneficial effects that:
the commodity pushing method and device based on the user tags can generate the user tags of the users according to historical orders of the users, acquire commodities which are liked by the user tags according to the information of the user tags, and can achieve personalized pushing.
Drawings
Fig. 1 is a flowchart of a commodity pushing method based on a user tag according to an embodiment of the present invention;
fig. 2 is a flowchart of a commodity pushing method based on a user tag according to a second embodiment of the present invention;
fig. 3 is a flowchart of a commodity pushing method based on a user tag according to a third embodiment of the present invention;
fig. 4 is a flowchart of a commodity pushing method based on a user tag according to a fourth embodiment of the present invention;
fig. 5 is a schematic structural diagram of a product pushing device based on a user tag according to an embodiment of the present invention.
Detailed Description
The present invention will be further described with reference to the accompanying drawings and specific embodiments, wherein the exemplary embodiments and descriptions are only used for explaining the present invention, but not for limiting the present invention.
It should be noted that, in the present invention, the terms "first" and "second" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implying any number of indicated technical features. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more of that feature. In the description of the present invention, "a plurality" means two or more unless specifically defined otherwise.
In the present invention, unless otherwise expressly specified or limited, the terms "mounted," "connected," "secured," and the like are to be construed broadly and can, for example, be fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meanings of the above terms in the present invention can be understood by those skilled in the art according to specific situations.
In the present invention, unless otherwise expressly stated or limited, "above" or "below" a first feature means that the first and second features are in direct contact, or that the first and second features are not in direct contact but are in contact with each other via another feature therebetween. Also, the first feature being "on," "above" and "over" the second feature includes the first feature being directly on and obliquely above the second feature, or merely indicating that the first feature is at a higher level than the second feature. A first feature being "under," "below," and "beneath" a second feature includes the first feature being directly under and obliquely below the second feature, or simply meaning that the first feature is at a lesser elevation than the second feature.
In a first aspect, as shown in fig. 1, the present invention provides a method for pushing a product based on a user tag, including:
s100: acquiring all historical order information of a user, wherein the historical order information comprises all historical label information;
s110: counting the occurrence rate of the historical label information;
s120: acquiring historical label information with the occurrence rate not lower than a preset value, and recording as first historical label information;
s130: acquiring commodity information matched with the first historical label information, and recording the commodity information as first commodity information;
s140: and pushing the first commodity information to a user.
Specifically, the cloud server acquires all historical orders of the customer A and extracts label information contained in all the historical orders to generate a label set a; if the label information of the order 1 is 'shape' and 'V-collar', the label information of the order 2 is 'shape' and 'round collar', the label information of the order 3 is 'cartoon' and 'V-collar', and the like, and the probability of occurrence of each label information in the label set a is counted, if the occurrence rate of 'cartoon' is 80%, the occurrence rate of 'V-collar' is 70%, the occurrence rate of 'shape' is 50%, and the occurrence rate of 'round collar' is 30%, the cloud server acquires the label information with the occurrence rate not lower than 70%, namely 'cartoon' and 'V-collar', and searches the clothes containing the clothes labels of the cartoon 'and the V-collar' in the shop through the cloud server and sends the clothes to the customer A.
As shown in fig. 2, in an embodiment of the present invention, when the occurrence rate of the history tag information is lower than a preset value, then:
s200: recording the user as an unstable style user;
s210: acquiring historical label information according to the historical order information of the user with the unstable style, and recording the historical label information as second historical label information;
s220: acquiring hotspot information;
s230: counting the association degree of the second historical commodity label and the hotspot information;
s240: acquiring style unstable users with the association degree of the second historical commodity label and the hotspot information not lower than a preset value, and recording as hotspot users;
s250: acquiring hotspot information matched with the hotspot user and recording the hotspot information as first hotspot information;
s260: acquiring commodity information matched with the first hot spot information, and recording the commodity information as second commodity information;
s270: and pushing the second commodity information to the hotspot user.
Specifically, when the occurrence rate of the historical tag information is lower than a preset value, that is, in the tag information appearing in all the historical orders of the customer B, if the tag information of the order 1 is "trimmed" or "V-collar", the tag information of the order 2 is "trimmed" or "round-collar", the tag information of the order 3 is "animation" or "V-collar", etc., the occurrence rate of animation "is 30%, the occurrence rate of" V-collar "is 250%, the occurrence rate of" trimmed "is 30%, the occurrence rate of" round-collar "is 30%, and the probability of no tag is more than 70%, the cloud server considers that the clothing style of the customer B is various and may pursue hot fashion and individuality; then, the cloud server obtains hot spot events of the third-party platform, such as a video drama, a comprehensive program, a fashion week and the like, compares the historical tag information of the customer B with the hot spot events, finds that the obtained hot spot information includes hot spot information such as "Yanxi attacking Miao" and "exemplary biography" video and the like, and finds that the customer B purchases a piece of clothes related to the "Yanxi attacking Miao" video works in 8 months, purchases a piece of works related to the "exemplary biography" in 9 months, the cloud server obtains that the historical tags of the customer B in 8 months and 9 months are respectively "Yanxi attacking Miao" and "exemplary biography", that is, the historical tags of the clothes of the customer B in 8 months and 9 months are not the same, but "Yanxi attacking Miao" and "exemplary biography" all belong to a palace drama ", which indicates that the customer B is a comparative pursuit hot spot, and if the user likes to catch up the hot spot information of "royal drama", the cloud server will push the product containing the "royal drama" type label to the customer B.
As shown in fig. 3, in an embodiment of the present invention, the counting the association degree between the second historical article tag and the hotspot information specifically includes:
s231: acquiring the hot spot information duration date according to the hot spot information, wherein the duration date comprises the hot spot forming time and a duration time range;
s232: acquiring the generation time of the historical order containing the second historical commodity label;
s233: when the generation time is after the hot spot formation time of the hot spot information and is within the duration range of the hot spot information;
s234: and judging that the second historical commodity label is associated with the hotspot information.
Specifically, the time when the cloud server acquires the "exemplary" event becoming the hotspot event is 2018 month 7, the cloud server determines that the "exemplary" purchased by the customer C belongs to the hotspot tag only within a time period of 3 months after the 2018 month 7, that is, the time when the "exemplary" becomes the hotspot event is 2018 month 7, the order time of the customer C including the "exemplary" is only calculated to be the hotspot in 2018 months 7-10, and if the order time of the customer C including the "exemplary" is in 2018 month 5, the "exemplary" purchased does not belong to the hotspot tag.
As shown in fig. 4, in an embodiment of the present invention, acquiring a style unstable user whose association degree between the second historical article tag and the hotspot information is not lower than a preset value, and marking as a hotspot user specifically includes:
s241: acquiring hotspot word information of the hotspot information from the hotspot information;
s242: and when the similarity between the second historical commodity label and the hot word information is not lower than a preset value, judging that the style unstable user containing the second historical commodity label is the hot user.
Specifically, in the historical orders of the customer D acquired by the cloud server, it is found that more than 80 historical orders of the customer D can find the same label information as the label information in the historical orders, that is, in 2014 5, the drama "meteor shower" becomes a heatstory, in 2014 6, the historical orders of the customer D find that clothes containing the label of meteor shower "are purchased, similarly, in 2014 9, the customer D chases the" a "drama, in 2014 10, the clothes containing the label of the" a "drama is purchased, in 2016 3, the" B "drama is pursued, in 2016 4, clothes of the" B "drama label is purchased, instead of clothes having a section with" as in thank tradition ", in the past history of purchasing clothes, of the customer D, and keywords appearing in the information include" as in case of churn ", the customer D is considered as a hot spot tracing user.
In a second aspect, as shown in fig. 5, the present invention further provides a product pushing apparatus based on a user tag, including: the system comprises a historical order information acquisition module 100, a first statistic module 200, a first historical label information acquisition module 300, a first commodity information generation module 400 and a first commodity pushing module 500;
the historical order information obtaining module 100 is configured to obtain all historical order information of a user, where the historical order information includes all historical label information;
the first statistical module 200 is configured to count the occurrence rate of the historical tag information;
the first history tag information acquisition module 300 is used for acquiring history tag information with the occurrence rate not lower than a preset value, and recording the history tag information as first history tag information;
the first commodity information generating module 400 is configured to obtain commodity information matched with the first history tag information, and record the commodity information as first commodity information;
the first commodity pushing module 500 is configured to push the first commodity information to a user.
In an embodiment of the present invention, a product pushing apparatus based on a user tag further includes: the system comprises a style unstable user acquisition module, a second history tag information acquisition module, a hot spot information acquisition module, a second statistical module, a hot spot user generation module, a first hot spot information generation module, a second commodity information generation module and a second pushing module;
the style unstable user acquisition module is used for recording the user as a style unstable user;
the second historical label information acquisition module is used for acquiring historical label information according to the historical order information of the style-unstable user, and recording the historical label information as second historical label information;
the hotspot information acquisition module is used for acquiring hotspot information;
the second statistical module is used for counting the association degree of the second historical commodity label and the hotspot information;
the hot spot user generation module is used for acquiring style unstable users with the association degree of the second historical commodity label and the hot spot information not lower than a preset value, and recording the style unstable users as hot spot users;
the first hotspot information generating module is used for acquiring hotspot information matched with the hotspot user and recording the hotspot information as first hotspot information;
the second commodity information generating module is used for acquiring commodity information matched with the first hot spot information and recording the commodity information as second commodity information;
the second pushing module is used for pushing the second commodity information to the hotspot user.
In an embodiment of the present invention, the second statistical module includes: the system comprises a hotspot information continuous date acquisition module, a historical order generation module and a first judgment module;
the hot spot information continuous date acquisition module is used for acquiring the hot spot information continuous date by the hot spot information, wherein the continuous date comprises the hot spot forming time and the continuous time range;
the historical order generating module is used for acquiring the generation time of the historical order containing the second historical commodity label;
the first judging module is used for judging that the second historical commodity label is associated with the hot spot information when the generating time is after the hot spot forming time of the hot spot information and within the duration time range of the hot spot information.
In an embodiment of the present invention, the hotspot user generating module specifically includes: the hot word information acquisition module and the second judgment module are connected with the first judgment module;
the hot word information acquisition module is used for acquiring hot word information of the hot information from the hot information;
the second judging module is used for judging that the style unstable user containing the second historical commodity label is the hotspot user when the similarity between the second historical commodity label and the hotspot word information is not lower than a preset value.
It should be understood that the above examples are only for clearly showing the technical solutions of the present invention, and are not intended to limit the embodiments of the present invention. It will be apparent to those skilled in the art from this disclosure that various changes and modifications can be made herein without departing from the spirit and scope of the invention. Therefore, the protection scope of the present patent should be subject to the appended claims.
Claims (4)
1. A commodity pushing method based on a user label is characterized by comprising the following steps:
acquiring all historical order information of a user, wherein the historical order information comprises all historical label information;
counting the occurrence rate of the historical label information;
acquiring historical label information with the occurrence rate not lower than a preset value, and recording as first historical label information;
acquiring commodity information matched with the first historical label information, and recording the commodity information as first commodity information;
pushing the first commodity information to a user;
when the occurrence rate of the historical label information is lower than a preset value, the user is marked as an unstable style user;
acquiring historical label information according to the historical order information of the user with the unstable style, and recording the historical label information as second historical label information;
acquiring hotspot information;
counting the association degree of the second historical commodity label and the hotspot information;
acquiring style unstable users with the association degree of the second historical commodity label and the hotspot information not lower than a preset value, and recording as hotspot users;
acquiring hotspot information matched with the hotspot user and recording the hotspot information as first hotspot information;
acquiring commodity information matched with the first hot spot information, and recording the commodity information as second commodity information;
pushing the second commodity information to the hotspot user;
and counting the association degree of the second historical commodity label and the hotspot information, specifically comprising:
acquiring the hot spot information duration date according to the hot spot information, wherein the duration date comprises the hot spot forming time and a duration time range;
acquiring the generation time of the historical order containing the second historical commodity label;
when the generation time is after the hot spot formation time of the hot spot information and is within the duration range of the hot spot information;
and judging the association between the second historical commodity label and the hotspot information.
2. The method for pushing a commodity based on the user tag as claimed in claim 1, wherein a style unstable user whose association degree between the second historical commodity tag and the hotspot information is not lower than a preset value is obtained and marked as a hotspot user, specifically comprising:
acquiring hotspot word information of the hotspot information from the hotspot information;
and when the similarity between the second historical commodity label and the hot word information is not lower than a preset value, judging that the style unstable user containing the second historical commodity label is the hot user.
3. An article pushing device based on a user label is characterized by comprising: the system comprises a historical order information acquisition module, a first statistic module, a first historical label information acquisition module, a first commodity information generation module, a first commodity pushing module, an unstable style user acquisition module, a second historical label information acquisition module, a hot spot information acquisition module, a second statistic module, a hot spot user generation module, a first hot spot information generation module, a second commodity information generation module and a second pushing module;
the historical order information acquisition module is used for acquiring all historical order information of a user, and the historical order information comprises all historical label information;
the first statistical module is used for counting the occurrence rate of the historical label information;
the first history tag information acquisition module is used for acquiring history tag information with the occurrence rate not lower than a preset value and recording the history tag information as first history tag information;
the first commodity information generating module is used for acquiring commodity information matched with the first historical label information and recording the commodity information as first commodity information;
the first commodity pushing module is used for pushing the first commodity information to a user;
the style unstable user acquisition module is used for recording the user as a style unstable user;
the second historical label information acquisition module is used for acquiring historical label information according to the historical order information of the style-unstable user, and recording the historical label information as second historical label information;
the hotspot information acquisition module is used for acquiring hotspot information;
the second statistical module is used for counting the association degree of the second historical commodity label and the hotspot information;
the hot spot user generation module is used for acquiring style unstable users with the association degree of the second historical commodity label and the hot spot information not lower than a preset value, and recording the style unstable users as hot spot users;
the first hotspot information generating module is used for acquiring hotspot information matched with the hotspot user and recording the hotspot information as first hotspot information;
the second commodity information generating module is used for acquiring commodity information matched with the first hot spot information and recording the commodity information as second commodity information;
the second pushing module is used for pushing the second commodity information to the hotspot user;
wherein the second statistical module comprises: the system comprises a hotspot information continuous date acquisition module, a historical order generation module and a first judgment module;
acquiring a hot spot information duration date according to the hot spot information, wherein the hot spot information duration date is acquired by a hot spot information duration date acquisition module and comprises the hot spot forming time and a duration time range;
the historical order generating module is used for acquiring the generation time of the historical order containing the second historical commodity label;
the first judging module is used for judging the association between the second historical commodity label and the hot spot information when the generating time is after the hot spot forming time of the hot spot information and within the duration time range of the hot spot information.
4. The commodity pushing device based on the user tag as claimed in claim 3, wherein the hot spot user generating module specifically includes: the hot word information acquisition module and the second judgment module are connected with the first judgment module;
the hot word information acquisition module is used for acquiring hot word information of the hot information from the hot information;
the second judging module is used for judging that the style unstable user containing the second historical commodity label is the hotspot user when the similarity between the second historical commodity label and the hotspot word information is not lower than a preset value.
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| CN113496423A (en) * | 2020-03-18 | 2021-10-12 | 北京沃东天骏信息技术有限公司 | Information pushing method, device, equipment and storage medium |
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| CN108346075A (en) * | 2017-01-24 | 2018-07-31 | 北京京东尚科信息技术有限公司 | Information recommendation method and device |
| CN108536786A (en) * | 2018-03-29 | 2018-09-14 | 百度在线网络技术（北京）有限公司 | A kind of information recommendation method, device, server and storage medium |
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