CN106817595A - A kind of information transmission system and method for video display playback equipment - Google Patents
A kind of information transmission system and method for video display playback equipment Download PDFInfo
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- CN106817595A CN106817595A CN201710001219.7A CN201710001219A CN106817595A CN 106817595 A CN106817595 A CN 106817595A CN 201710001219 A CN201710001219 A CN 201710001219A CN 106817595 A CN106817595 A CN 106817595A
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- information
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- playback equipment
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Finance (AREA)
- Marketing (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Databases & Information Systems (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a kind of information transmission system and method for video display playback equipment, it is provided with AD tagged by the position for having implicit marketing advertisement in movie and video programs；The AD tagged corresponding advertising message to be sent is pre-processed, and is converted to ultrasound information；When movie and video programs are played to the AD tagged position, then launch the corresponding ultrasound information of the advertising message to be sent automatically；The ultrasound information is received, and the ultrasound information is parsed, obtain the advertising message to be sent；Therefore, what product placement need not do is excessively obvious, it is to avoid dislike spectators；Influence is produced so as to can also reduce the content to be showed in itself films and television programs, advertising cost is reduced.
Description
Technical field
The present invention relates to communication technical field, particularly a kind of information transmission system and correspondence for video display playback equipment
Method.
Background technology
Advertisement marketing is instantly having become the indispensable way of promotion of enterprise or product, and especially audio-visual form is broadcast
The advertisement put is even more the most market shares for occupying marketing, wherein, product placement is now into film advertisement
In new highlight.The viewing because spectators have to, and with the effect of long-term influence, so increasingly being pursued.
But, also there are many drawbacks in the product placement of prior art, for example：
1. fund amount is huge needed for advertisement marketing, relatively costly；
2. the bad assurance of the degree of advertisement, excessively directly easily plays counter productive on the contrary, excessively hidden and be possible to allow sight
Crowd is unaware of, and does not have the effect of advertisement marketing；
3. because of product placement the characteristics of, spectators can not possibly receive substantial amounts of advertising message, so marketing is changed into
Power is relatively low.
The content of the invention
The present invention is to solve the above problems, there is provided a kind of information transmission system and method for video display playback equipment,
It is excessively obvious that product placement need not do, it is to avoid dislikes spectators；Films and television programs will be showed in itself so as to can also reduce
Content produces influence, reduces advertising cost.
To achieve the above object, the technical solution adopted by the present invention is：
A kind of information transmission system for video display playback equipment, it includes：
Ultrasonic signal emitter, it installs or is connected to video display playback equipment, the shadow in the video display playback equipment
Position depending on there is implicit marketing advertisement in program is provided with AD tagged, by the AD tagged corresponding advertisement letter to be sent
Breath is pre-processed, and is converted to ultrasound information；It is when movie and video programs are played to the AD tagged position, then automatic to touch
Send out ultrasonic signal emitter described and carry out the corresponding ultrasound information of the transmitting advertising message to be sent；
Ultrasound signal receipt device, it is installed or is connected to intelligent movable equipment, for receiving the ultrasonic signal
The ultrasound information of emitter transmitting, and the ultrasound information is parsed, obtain the advertising message to be sent.
Preferably, the AD tagged corresponding advertising message refers to the video counts of the implicit marketing advertisement it is believed that
Breath, the corresponding product introduction graph text information of the implicit marketing advertisement, the corresponding product of the implicit marketing advertisement are related
Knowledge information or the corresponding net purchase link information of the implicit marketing advertisement.
Preferably, the video display playback equipment is television set or projecting apparatus.
Preferably, the intelligent movable equipment is mobile phone or HPC.
Preferably, the ultrasound signal receipt device is parsed to the ultrasound information, is by described super
Acoustic signals reception device or in the intelligent movable equipment set resolution unit the ultrasound information is parsed,
And application software is installed in the intelligent movable equipment will parse the advertising message that obtains and be shown.
Corresponding, present invention also offers a kind of information-pushing method for video display playback equipment, it includes following step
Suddenly：
10) position for having implicit marketing advertisement in movie and video programs is provided with AD tagged；
20) the AD tagged corresponding advertising message to be sent is pre-processed, and is converted to ultrasound information；
30) when movie and video programs are played to the AD tagged position, then the advertisement letter to be sent is launched automatically
Cease corresponding ultrasound information；
40) ultrasound information is received, and the ultrasound information is parsed, obtain the advertisement to be sent
Information.
Preferably, the AD tagged corresponding advertising message refers to the video counts of the implicit marketing advertisement it is believed that
Breath, the corresponding product introduction graph text information of the implicit marketing advertisement, the corresponding product of the implicit marketing advertisement are related
Knowledge information or the corresponding net purchase link information of the implicit marketing advertisement.
The beneficial effects of the invention are as follows：
1. after having used the equipment and technology, it is excessively obvious that product placement need not do, it is to avoid dislikes spectators；So as to
Also the content to be showed in itself films and television programs can be reduced and produces influence, reduce advertising cost；
2., for the ad content colony really to be propagated, the information for obtaining will more comprehensively, more rapidly；
3. advertisement marketing be converted into the success rate of effective sale will be higher, faster；
4. for non-advertisement receivers colony, produced negative effect will be smaller, so as to be easier to films and television programs sheet
Body has satisfaction higher.
Brief description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes a part of the invention, this hair
Bright schematic description and description does not constitute inappropriate limitation of the present invention for explaining the present invention.In the accompanying drawings：
Fig. 1 is a kind of structural representation of information transmission system for video display playback equipment of the invention.
Specific embodiment
In order that the technical problems to be solved by the invention, technical scheme and beneficial effect are clearer, clear, below tie
The present invention will be described in further detail to close drawings and Examples.It should be appreciated that specific embodiment described herein is only used
To explain the present invention, it is not intended to limit the present invention.
As shown in figure 1, a kind of information transmission system for video display playback equipment of the invention, it includes：
Ultrasonic signal emitter, it installs or is connected to video display playback equipment, the shadow in the video display playback equipment
Position depending on there is implicit marketing advertisement in program is provided with AD tagged, by the AD tagged corresponding advertisement letter to be sent
Breath is pre-processed, and is converted to ultrasound information；It is when movie and video programs are played to the AD tagged position, then automatic to touch
Send out ultrasonic signal emitter described and carry out the corresponding ultrasound information of the transmitting advertising message to be sent；
Ultrasound signal receipt device, it is installed or is connected to intelligent movable equipment, for receiving the ultrasonic signal
The ultrasound information of emitter transmitting, and the ultrasound information is parsed, obtain the advertising message to be sent.
In the present embodiment, the AD tagged corresponding advertising message refers to the video counts of the implicit marketing advertisement
It is believed that breath, the corresponding product introduction graph text information of the implicit marketing advertisement, the corresponding product of the implicit marketing advertisement
Relevant knowledge information or the corresponding net purchase link information of the implicit marketing advertisement.The ultrasound signal receipt device pair
The ultrasound information is parsed, and is by the ultrasound signal receipt device or in the intelligent movable equipment
Setting resolution unit to parse the ultrasound information, and application software is installed in the intelligent movable equipment to parse
The advertising message for obtaining is shown.
The video display playback equipment is television set or projecting apparatus.The intelligent movable equipment is mobile phone or HPC.With
It is upper simply to enumerate, it is not limited.
Accordingly, present invention also offers a kind of information-pushing method for video display playback equipment, it includes following step
Suddenly：
10) position for having implicit marketing advertisement in movie and video programs is provided with AD tagged；
20) the AD tagged corresponding advertising message to be sent is pre-processed, and is converted to ultrasound information；
30) when movie and video programs are played to the AD tagged position, then the advertisement letter to be sent is launched automatically
Cease corresponding ultrasound information；
40) ultrasound information is received, and the ultrasound information is parsed, obtain the advertisement to be sent
Information.
In the present embodiment, the AD tagged corresponding advertising message refers to the video counts of the implicit marketing advertisement
It is believed that breath, the corresponding product introduction graph text information of the implicit marketing advertisement, the corresponding product of the implicit marketing advertisement
Relevant knowledge information or the corresponding net purchase link information of the implicit marketing advertisement.
The use step of system and method is summarized as follows：
1. pair movie and video programs for having product placement are pre-processed, the position for having implantation marketing advertisement in movie and video programs,
Carry out AD tagged；
2. the more detailed letter advertising message for the advertisement being needed into transmission is pre-processed in advance, and advertising message is changed
It is ultrasound information；
3. when playing when having AD tagged position, then a triggering letter is transmitted from trend acoustic signals emitter
Number；
4. when ultrasonic signal emitter senses the trigger signal of the AD tagged transmission, then start to send and be somebody's turn to do
The corresponding ultrasound information of advertising message；
5. ultrasonic probe, ultrasonic receiver can be the Intelligent mobile equipments such as mobile phone, panel computer, PAD, and be mounted with for parsing
The APP application software of acoustic signals, there is product placement in user sees films and television programs in broadcasting, and again interested in product
When, you can reception device and APP are opened, the more rich specific content of the advertisement just can be checked, and collected or directly bought
Product.
For example：
Cinema is playing the new film shown in certain, occurs in that the trendy product of certain brand in playing process suddenly
Product placement, have individual viewer very interested in the product, just open mobile phone terminal APP received by ultrasonic wave transmit
Advertising message, check being discussed in detail for the product, parameter, price etc., if feeling, satisfaction can directly carry out articles storage, finish watching
Bought after film；Or the commodity carry out online spending, the information transmitted by ultrasonic signal can be directly linked to
Bought at the online merchants of the commodity.
In addition to for product placement, system and method can also be used for knowledge popularization.Such as the new thing for occurring in a program
Product, new persona, new term etc. push associated knowledge to spectators simultaneously, it is to be understood that the spectators of knowledge without actively going again
Relevant knowledge is searched on internet.
It should be noted that each embodiment in this specification is described by the way of progressive, each embodiment weight
Point explanation is all difference with other embodiment, between each embodiment identical similar part mutually referring to.
For embodiment of the method, because it is substantially similar to system embodiment, so description is fairly simple, related part referring to
The part explanation of system embodiment.
Also, herein, term " including ", "comprising" or its any other variant be intended to the bag of nonexcludability
Contain, so that process, method, article or equipment including a series of key elements are not only including those key elements, but also including
Other key elements being not expressly set out, or it is this process, method, article or the intrinsic key element of equipment also to include.
In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that including the key element
Process, method, article or equipment in also there is other identical element.In addition, those of ordinary skill in the art can manage
Solution realizes that all or part of step of above-described embodiment can be completed by hardware, it is also possible to correlation is instructed by program
Hardware is completed, and described program can be stored in a kind of computer-readable recording medium, and storage medium mentioned above can be with
It is read-only storage, disk or CD etc..
Described above has shown and described the preferred embodiments of the present invention, it should be understood that the present invention is not limited to this paper institutes
The form of disclosure, is not to be taken as the exclusion to other embodiment, and can be used for various other combinations, modification and environment, and energy
Enough in invention contemplated scope herein, it is modified by the technology or knowledge of above-mentioned teaching or association area.And people from this area
The change and change that member is carried out do not depart from the spirit and scope of the present invention, then all should be in the protection of appended claims of the present invention
In the range of.
Claims (7)
1. a kind of information transmission system for video display playback equipment, it is characterised in that including：
Ultrasonic signal emitter, it installs or is connected to video display playback equipment, the video display section in the video display playback equipment
The position for having implicit marketing advertisement in mesh is provided with AD tagged, and the AD tagged corresponding advertising message to be sent is entered
Row pretreatment, and be converted to ultrasound information；When movie and video programs are played to the AD tagged position, then automatic triggering institute
Stating ultrasonic signal emitter carries out launching the corresponding ultrasound information of the advertising message to be sent；
Ultrasound signal receipt device, it installs or is connected to intelligent movable equipment, for receiving the ultrasonic signal transmitting
The ultrasound information of device transmitting, and the ultrasound information is parsed, obtain the advertising message to be sent.
2. a kind of information transmission system for video display playback equipment according to claim 1, it is characterised in that：It is described wide
The corresponding advertising message of mark is accused, refers to the video data information of the implicit marketing advertisement, the implicit marketing advertisement
Corresponding product introduction graph text information, the corresponding product relevant knowledge information of the implicit marketing advertisement or the implanted
The corresponding net purchase link information of marketing advertisement.
3. a kind of information transmission system for video display playback equipment according to claim 1, it is characterised in that：The shadow
It is television set or projecting apparatus to regard playback equipment.
4. a kind of information transmission system for video display playback equipment according to claim 1, it is characterised in that：The shifting
Dynamic smart machine is mobile phone or HPC.
5. a kind of information transmission system for video display playback equipment according to any one of Claims 1-4, its feature exists
In：The ultrasound signal receipt device is parsed to the ultrasound information, is by the ultrasound signal receipt
Device sets resolution unit in the intelligent movable equipment ultrasound information is parsed, and in the movement
Installation application software will parse the advertising message for obtaining and be shown in smart machine.
6. a kind of information-pushing method for video display playback equipment, it is characterised in that comprise the following steps：
10) position for having implicit marketing advertisement in movie and video programs is provided with AD tagged；
20) the AD tagged corresponding advertising message to be sent is pre-processed, and is converted to ultrasound information；
30) when movie and video programs are played to the AD tagged position, then the advertising message pair to be sent is launched automatically
The ultrasound information answered；
40) ultrasound information is received, and the ultrasound information is parsed, obtain the advertisement letter to be sent
Breath.
7. a kind of information-pushing method for video display playback equipment according to claim 6, it is characterised in that：It is described wide
The corresponding advertising message of mark is accused, refers to the video data information of the implicit marketing advertisement, the implicit marketing advertisement
Corresponding product introduction graph text information, the corresponding product relevant knowledge information of the implicit marketing advertisement or the implanted
The corresponding net purchase link information of marketing advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710001219.7A CN106817595A (en) | 2017-01-03 | 2017-01-03 | A kind of information transmission system and method for video display playback equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710001219.7A CN106817595A (en) | 2017-01-03 | 2017-01-03 | A kind of information transmission system and method for video display playback equipment |
Publications (1)
| Publication Number | Publication Date |
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| CN106817595A true CN106817595A (en) | 2017-06-09 |
Family
ID=59109473
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710001219.7A Pending CN106817595A (en) | 2017-01-03 | 2017-01-03 | A kind of information transmission system and method for video display playback equipment |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110177305A (en) * | 2018-03-28 | 2019-08-27 | 上海英翼通讯科技有限公司 | Ultrasonic intelligent closes information system across screen interaction matchmaker |
| CN113112300A (en) * | 2021-04-19 | 2021-07-13 | 两比特(北京)科技有限公司 | Movie & TV advertisement snatchs and analytic system |
| CN114666316A (en) * | 2022-03-24 | 2022-06-24 | 阿里云计算有限公司 | Information processing method, device and storage medium |
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| CN110177305A (en) * | 2018-03-28 | 2019-08-27 | 上海英翼通讯科技有限公司 | Ultrasonic intelligent closes information system across screen interaction matchmaker |
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| CN114666316A (en) * | 2022-03-24 | 2022-06-24 | 阿里云计算有限公司 | Information processing method, device and storage medium |
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Application publication date: 20170609 |
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