CN106303621A - The insertion method of a kind of video ads and device - Google Patents
The insertion method of a kind of video ads and device Download PDFInfo
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- CN106303621A CN106303621A CN201510293015.6A CN201510293015A CN106303621A CN 106303621 A CN106303621 A CN 106303621A CN 201510293015 A CN201510293015 A CN 201510293015A CN 106303621 A CN106303621 A CN 106303621A
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
Abstract
The invention discloses insertion method and the device of a kind of video ads, the method includes: obtains video data, and resolves the feature data frame of video data；Being associated processing with ad data to the feature data frame of video data according to analysis result, ad data is stored in the advertising database pre-set；Determining the advertising pictures and ejected position ejected at each feature data frame respectively, advertising pictures is the thumbnail pictures of the ad data being associated with feature data frame, and ejected position is the position matched with the ad data being associated in the image of feature data frame；When being played to feature data frame, fly out at ejected position advertisement, and does curvilinear motion according to desired guiding trajectory.The method is to insert advertisement in the way of ejected position pop-up advertisement picture, and it is little that this advertising pictures takies screen, disturbs user little, and this ad data is the advertisement being associated with feature data frame simultaneously, and advertisement putting is more accurate, and effect is more prominent.
Description
Technical field
The present invention relates to video ads technical field, in particular it relates to the insertion method of a kind of video ads
And device.
Background technology
Along with promoting and the development of 4G technology, video based on mobile Internet of mobile terminal device performance
Business is in the period of fast development.Advertising income is the main revenue source of internet video website
One of, this point did not still change in the mobile Internet epoch.Each big video website, all can be at video
Playing process even inserts before broadcasting video ads or the display advertising of certain time length.
Network video advertisement uses advanced multimedia technology, merges video, audio frequency, image, animation and literary composition
This is in one, and more than the simple form of expression of the animation of legacy network advertisement and text, representability is more lively.
Network video advertisement is to grow up along with the growth of Internet video in digitized process, simultaneously it
Market increases the most with surprising rapidity.
The network video advertisement implementation that video media is conventional at present is mainly in the way of commercial breaks: use
Family is before one program of online viewing or one section of video, it will be seen that one section of advertisement, and sometimes advertisement is inserted
Between broadcasting in a program or after program finishes, generally click on advertisement and can open ad content and be correlated with
Website or the page.
But, commercial breaks is to interrupt normal video to broadcast the behavior broken for commercialsy, and advertisement is broadcasted full whole
Individual video pictures.This form forcing to break for commercialsy also can be regarded as a kind of unnecessary bothering by user,
User's transfer that part is out of patience can be made during advertisement insertion, affect Consumer's Experience.This pressure user sees
The advertising seen, as broad as long with traditional television station's advertisement, do not give play to the excellent of Internet technology
Gesture, does not more meet the feature that mobile Internet screen is little, use time fragmentation.It addition, this advertisement
Input is difficult to accomplish precisely, to cause the concern of user, poor effect.
Summary of the invention
The present invention is to throw in defect the most accurately, according to the present invention to overcome to break for commercialsy in prior art
An aspect, the insertion method of a kind of video ads is proposed.
The insertion method of a kind of video ads that the embodiment of the present invention provides, including:
Obtain video data, and the feature data frame of video data resolved, feature data frame be
One or more frame of video of choosing in advance in video data or all frame of video for video data；
It is associated processing with ad data to the feature data frame of video data according to analysis result, advertisement
Data are stored in the advertising database pre-set；
Determine respectively at each feature data frame eject advertising pictures and ejected position, advertising pictures be with
The thumbnail pictures of the ad data that feature data frame is associated, ejected position is the image in feature data frame
In the position that matches with the ad data being associated；
When being played to feature data frame, according to desired guiding trajectory pop-up advertisement picture at ejected position.
In technique scheme, at ejected position according to desired guiding trajectory pop-up advertisement picture step it
After, also include:
Receive the advertisement triggering command that sends of user, advertisement triggering command be point to advertising pictures click finger
Make, double-click instruction or instruction of sliding, or the advertisement that advertisement triggering command is non-sensing advertising pictures is touched
Send out operational order；
After receiving advertisement triggering command, perform advertising display operation.
In technique scheme, advertising display operation includes:
Show ad data corresponding with advertising pictures；Or
Jump to the advertisement page being associated with ad data；Or
Show ad data corresponding with advertising pictures, and receive user and point to the operation of ad data
After instruction, jump to the advertisement page being associated with ad data.
In technique scheme, advertisement triggering command includes ID；
After receiving the advertisement triggering command step that user sends, also include:
Improve the evaluation of estimate of the user corresponding with ID.
In technique scheme, the method also includes:
Sending relevant advertisement statistics to statistics backstage, advertisement statistics includes ID, wide
That accuses in triggering command, the ad data of ejection or feature data frame is one or more；
Receive the advertisement acquisition instruction that user actively sends when playing video data, and obtain according to advertisement
The triggered time of instruction determines currently playing current video frame；
Currently playing current video frame is resolved, determines the advertisement number being associated with current video frame
According to, and determine the Current ad picture of current video frame and current ejected position；Current ad picture be with
The thumbnail pictures of the ad data that current video frame is associated, current ejected position is at current video frame
The position matched with the ad data being associated in image；
Current ad picture is ejected according to desired guiding trajectory at current ejected position.
The present invention is to throw in defect the most accurately, according to the present invention to overcome to break for commercialsy in prior art
An aspect, the insertion apparatus of a kind of video ads is proposed.
The insertion apparatus of a kind of video ads that the embodiment of the present invention provides, including:
Parsing module, is used for obtaining video data, and resolves the feature data frame of video data,
Feature data frame is one or more frame of video chosen in advance in video data or is video data
All frame of video；
Relating module, for carrying out with ad data the feature data frame of video data according to analysis result
Association process, ad data is stored in the advertising database pre-set；
Processing module, for determining the advertising pictures and ejected position ejected at each feature data frame respectively,
Advertising pictures is the thumbnail pictures of the ad data being associated with feature data frame, and ejected position is in feature
The position matched with the ad data being associated in the image of Frame；
Pop-up advertisement module, for when being played to feature data frame, according to default rail at ejected position
Mark pop-up advertisement picture.
In technique scheme, this device also includes: receiver module；
Pop-up advertisement module at ejected position according to desired guiding trajectory pop-up advertisement picture after, receiver module
For receiving the advertisement triggering command that user sends, advertisement triggering command be point to advertising pictures click finger
Make, double-click instruction or instruction of sliding, or the advertisement that advertisement triggering command is non-sensing advertising pictures is touched
Send out operational order；
Advertising display module, for after receiving advertisement triggering command, performs advertising display operation.
In technique scheme, advertising display operation includes:
Show ad data corresponding with advertising pictures；Or
Jump to the advertisement page being associated with ad data；Or
Show ad data corresponding with advertising pictures, and receive user and point to the operation of ad data
After instruction, jump to the advertisement page being associated with ad data.
In technique scheme, advertisement triggering command includes ID；
Device also includes: evaluation module；
After receiver module receives the advertisement triggering command that user sends, evaluation module is used for improving and using
The evaluation of estimate of the user that family mark is corresponding.
In technique scheme, this device also includes:
Statistical module, for sending relevant advertisement statistics, advertisement statistics bag to statistics backstage
Include in ID, advertisement triggering command, the ad data of ejection or feature data frame is one or more；
Acquisition module, the advertisement actively sent for receiving user when playing video data obtains instruction,
And determine currently playing current video frame according to the triggered time of advertisement acquisition instruction；
Parsing module is additionally operable to, and resolves currently playing current video frame, determines and current video
The ad data that frame is associated；
Processing module is additionally operable to, and determines the Current ad picture of current video frame and current ejected position；When
Front advertising pictures is the thumbnail pictures of the ad data being associated with current video frame, and current ejected position is
The position matched with the ad data being associated in the image of current video frame；
Pop-up advertisement module is additionally operable to, and ejects Current ad figure according to desired guiding trajectory at current ejected position
Sheet.
The insertion method of a kind of video ads that the embodiment of the present invention provides and device, be played to characteristic number
During according to frame, fly out at ejected position advertisement, and this advertisement does curvilinear motion according to desired guiding trajectory.With at bullet
The mode of out position pop-up advertisement picture inserts advertisement, and it is little that this advertising pictures takies screen, disturbs user
Little, do not affect user and normally watch video；This ejected position is image-related with feature data frame, Ke Yijin
Amount avoids the position pop-up advertisement at screen perimeter, and with desired guiding trajectory pop-up advertisement picture, easily by with
Family is paid close attention to, and can be prevented effectively from user and ignore advertisement.Meanwhile, only the advertisement that user sends is being received
After triggering command just can pop-up advertisement data, do not affect user and normally watch video；Need main user
Dynamic receive the advertisement that user sends when obtaining advertisement and obtain instruction, and then needed for user can being provided the user
Ad data.Additionally, this ad data is the advertisement being associated with feature data frame, advertisement putting is more
Accurately, effect is more prominent.
Other features and advantages of the present invention will illustrate in the following description, and, partly from froming the perspective of
Bright book becomes apparent, or understands by implementing the present invention.The purpose of the present invention is excellent with other
Point can come real by structure specifically noted in the description write, claims and accompanying drawing
Now and obtain.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with
Embodiments of the invention are used for explaining the present invention together, are not intended that limitation of the present invention.At accompanying drawing
In:
Fig. 1 is the flow chart of the insertion method of video ads in the embodiment of the present invention；
Fig. 2 is the flow chart of the insertion method of video ads in embodiment one；
Fig. 3 is the first structure chart of the insertion apparatus of video ads in the embodiment of the present invention；
Fig. 4 is the second structure chart of the insertion apparatus of video ads in the embodiment of the present invention；
Fig. 5 is the 3rd structure chart of the insertion apparatus of video ads in the embodiment of the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawings, the detailed description of the invention of the present invention is described in detail, it is to be understood that this
The protection domain of invention is not limited by detailed description of the invention.
According to embodiments of the present invention, it is provided that the insertion method of a kind of video ads, Fig. 1 is the method
Flow chart, specifically includes:
Step 101: obtain video data, and the feature data frame of video data is resolved, characteristic number
It is one or more frame of video chosen in advance in video data according to frame or regards for all of video data
Frequently frame.
Video data can regard the sequence of a continuous static image, each of which width still image as
It is referred to as a frame.In the embodiment of the present invention, each feature data frame is a certain frame in video data；Can
Using by all of frame of video all as feature data frame, or according between each frame of video and ad data
The size of the degree of association, chooses one or more frame of video in advance as feature data frame.Such as, advertisement number
The advertisement of fruit it is related according to, if there is fruit in the image of a certain frame of video, then can be by this video
Frame is as a feature data frame.
Step 102: the feature data frame of video data is associated place with ad data according to analysis result
Reason, ad data is stored in the advertising database pre-set.
In the embodiment of the present invention, ad data is stored in the advertising database pre-set.According to spy
Which levy the analysis result of Frame to may determine that between this feature Frame and or those ad datas
There is relatedness or the degree of association is higher, such that it is able to feature data frame is closed with ad data
Connection processes.
Step 103: determine the advertising pictures and ejected position, advertisement ejected at each feature data frame respectively
Picture is the thumbnail pictures of the ad data being associated with feature data frame, and ejected position is in characteristic
The position matched with the ad data being associated in the image of frame.
Step 104: when being played to feature data frame, according to desired guiding trajectory pop-up advertisement at ejected position
Picture.
In embodiments of the present invention, when being played to the feature data frame of preliminary election, at ejected position according to
Desired guiding trajectory pop-up advertisement picture.This ejected position is wide be associated in the image of feature data frame
Accusing the position of data match, advertising pictures is the thumbnail of the ad data being associated with feature data frame
Sheet.Concrete, such as, this feature Frame is the scene that a certain personage watches TV, and TV is positioned at spy
Levy the middle position of Frame image, and by this feature Frame and a certain brand in above-mentioned steps 102
The ad data of TV is associated.If ejecting this television advertising data at this feature Frame, then eject
Position is the middle position of characteristic two field picture (with TV position phase in characteristic two field picture
Corresponding), eject the thumbnail that image can be this brand TV, or be the LOGO mark of this brand TV
Know, or for painted eggshell or black box (in i.e. user can not determine advertisement only according to this advertising pictures
Hold, need user just to may determine that ad content after performing next step operation).
Above-mentioned advertising pictures eject track be default track, be specifically as follows parabolic shape or
For linear type shape or be a certain specific curved, arrange with specific reference to practical situation.
The insertion method of a kind of video ads that the embodiment of the present invention provides, when being played to feature data frame,
Fly out at ejected position advertisement, and does curvilinear motion according to desired guiding trajectory.Wide to eject at ejected position
The mode accusing picture inserts advertisement, and it is little that this advertising pictures takies screen, disturbs user little, does not affect use
Video is normally watched at family；Meanwhile, this ejected position is image-related with feature data frame, can avoid as far as possible
At the position pop-up advertisement of screen perimeter, and with desired guiding trajectory pop-up advertisement, user can be prevented effectively from and neglect
Slightly advertisement.Additionally, this ad data is the advertisement being associated with feature data frame, advertisement putting is more accurate,
Effect is more prominent.
Preferably, at step 104 at ejected position according to the step of desired guiding trajectory pop-up advertisement picture
After Zhou, also include step A1-A2:
The advertisement triggering command that step A1, reception user send, advertisement triggering command is for pointing to advertising pictures
Single key command, double-click instruction or instruction of sliding, or advertisement triggering command is non-sensing advertising pictures
Advertisement trigger action instruction；
Step A2, after receiving advertisement triggering command, perform advertising display operation.
In embodiments of the present invention, after pop-up advertisement picture, if user does not has any operation, then should
Advertising pictures can eject video display screen according to desired guiding trajectory, or fades out at the terminal of desired guiding trajectory.
If receiving advertisement triggering command, then show more rich ad content to user.
Wherein, this advertisement triggering command can be directivity instruction, and user operation is specifically as follows user's point
Hit advertising pictures or double-click advertising pictures or slip over this advertising pictures；This advertisement triggering command can
Think that non-directivity instructs, i.e. user need not operate for this advertising pictures, but by other
Operation (specific position of such as point touching screen or the special gesture or touch player of sliding
Advertisement button etc.) send advertisement triggering command.
Concrete, the operation of this advertising display includes:
Show ad data corresponding with advertising pictures；Or
Jump to the advertisement page being associated with ad data；Or
Show ad data corresponding with advertising pictures, and receive user and point to the operation of ad data
After instruction, jump to the advertisement page being associated with ad data.
Preferably, advertisement triggering command includes ID；Above-mentioned steps A1 receive user send wide
Accuse after triggering command, also include step A3:
Step A3, the evaluation of estimate of the user corresponding with ID of improving.
In the embodiment of the present invention, can be each user setup evaluation of estimate according to ID, comment according to this
Value can control user right.Concrete, user cuts the advertising pictures flown out, i.e. by touching
Corresponding integration or award can be obtained.Initial integration or reward (i.e. evaluation of estimate) could be arranged to 0 or
Other fixed values, often receive the advertisement triggering command that user sends, then improve the evaluation of this user
Value.When the evaluation of estimate of user is higher than predetermined threshold value, then can forbid in preset time period to this user
Pop-up advertisement picture or provide the user other reward.
Preferably, the method also includes adding up forwarding step.This statistics forwarding step is particularly as follows: to statistics
Backstage sends relevant advertisement statistics, and this advertisement statistics includes that ID, advertisement trigger and refers to
One or more in the ad data make, ejected or feature data frame.By sending wide to statistics backstage
Accuse statistical data, so that statistics backstage can go out the historical record of sending advertisement with recording integrating user, and then
The ad data more conforming to user preferences degree can be pushed to user.
Preferably, the method also includes step B1-B3:
Step B1, the advertisement that reception user actively sends when playing video data obtain and instruct, and according to
The triggered time of advertisement acquisition instruction determines currently playing current video frame；
Step B2, currently playing current video frame is resolved, determine and be associated with current video frame
Ad data, and determine the Current ad picture of current video frame and current ejected position；Current ad
Picture is the thumbnail pictures of the ad data being associated with current video frame, and current ejected position is currently
The position matched with the ad data being associated in the image of frame of video；
Step B3, at current ejected position according to desired guiding trajectory eject Current ad picture.
In embodiments of the present invention, when user needs active obtaining advertisement, user can actively send extensively
Accuse and obtain instruction；The triggered time of this advertisement acquisition instruction is specifically as follows user and sends advertisement acquisition instruction
Time, or be the time of advertisement triggering command of receiving.After determining current video frame,
To determine the ad data being associated with current video frame, and then this ad data is ejected to user.Example
If, the image of a certain frame (being current video frame) in video data is that personage wears shirt and has on ink
Mirror is driven, if user i.e. can actively send advertisement acquisition instruction to these sunglasses are interested；Server according to
The analysis result of current video frame and advertising database, determine there are three kinds of advertisements: sunglasses advertisement, shirt
Advertisement and automotive advertising；Ejected position and the advertising pictures of three kinds of advertisements is determined respectively in step B2, and
Three kinds of advertising pictures are ejected, in order to user obtains interested wide according to advertisement triggering command in step B3
Accuse data.
The idiographic flow of the method is discussed in detail below by an embodiment.
Embodiment one
In embodiment one, shown in Figure 2, including step 201-:
Step 201: obtain video data, and the feature data frame of video data is resolved.
In embodiment one, feature data frame is one or more frame of video chosen in advance in video data.
Step 202: the feature data frame of video data is associated place with ad data according to analysis result
Reason, ad data is stored in the advertising database pre-set.
Step 203: determine the advertising pictures and ejected position ejected at each feature data frame respectively.
Wherein, advertising pictures is the thumbnail pictures of the ad data being associated with feature data frame, ejects position
The position that the ad data being set in the image of feature data frame and be associated matches.
Step 204: when being played to feature data frame, fly out at ejected position advertisement, indicates this advertisement
Curvilinear motion is done according to desired guiding trajectory.
Step 205: receive the advertisement triggering command that user sends.
When user to this advertising pictures interested time, i.e. can send advertisement triggering command.Advertisement triggers and refers to
Order is for pointing to the single key command of advertising pictures, double-clicking instruction or instruction of sliding, or advertisement triggering command
Advertisement trigger action for non-sensing advertising pictures instructs.
Step 206: after receiving advertisement triggering command, performs advertising display operation.
Step 207: improve the evaluation of estimate of the user corresponding with ID.
Step 208: the advertisement that reception user actively sends when playing video data obtains and instructs, and according to
The triggered time of advertisement acquisition instruction determines currently playing current video frame.
Step 209: resolve currently playing current video frame, determines and is associated with current video frame
Ad data, and determine the Current ad picture of current video frame and current ejected position.
Current ad picture is the thumbnail pictures of the ad data being associated with current video frame, currently ejects
Position is the position matched with the ad data being associated in the image of current video frame.
Step 210: eject Current ad picture according to desired guiding trajectory at current ejected position.
Wherein, dividing of the execution sequence of step 205-207 and step 208-210 not priority, can be simultaneously
Perform, it is also possible to first actively send advertisement and obtain instruction, sending advertisement triggering command.In embodiment one
In, to insert advertisement in the way of ejected position pop-up advertisement picture, it is little that this advertising pictures takies screen,
User is disturbed little, and attract user to touch in the way of game or cut the advertisement flown out, enhance wide
Accusing interactive interest, this ad data is the advertisement being associated with feature data frame simultaneously, advertisement putting
More accurate, effect is more prominent.
Describing the flow chart of the insertion method of video ads in detail above, the method can also be by corresponding
Device realize, the 26S Proteasome Structure and Function of this device is described in detail below.
The insertion apparatus of a kind of video ads provided in the embodiment of the present invention, shown in Figure 3, including:
Parsing module 301, is used for obtaining video data, and resolves the feature data frame of video data,
Feature data frame is one or more frame of video chosen in advance in video data or is video data
All frame of video；
Relating module 302, for entering with ad data the feature data frame of video data according to analysis result
Row association process, ad data is stored in the advertising database pre-set；
Processing module 303, for determining the advertising pictures ejected at each feature data frame respectively and ejecting position
Putting, advertising pictures is the thumbnail pictures of the ad data being associated with feature data frame, ejected position be
The position matched with the ad data being associated in the image of feature data frame；
Pop-up advertisement module 304, for when being played to feature data frame, according to presetting at ejected position
Track pop-up advertisement picture.
Preferably, shown in Figure 4, this device also includes: receiver module 305；
Pop-up advertisement module 304 at ejected position according to desired guiding trajectory pop-up advertisement picture after, receive
Module 305 is for receiving the advertisement triggering command that user sends, and advertisement triggering command is for pointing to advertising pictures
Single key command, double-click instruction or instruction of sliding, or advertisement triggering command is non-sensing advertising pictures
Advertisement trigger action instruction；
Advertising display module 306, for after receiving advertisement triggering command, performs advertising display operation.
Preferably, the operation of this advertising display specifically may include that
Show ad data corresponding with advertising pictures；Or
Jump to the advertisement page being associated with ad data；Or
Show ad data corresponding with advertising pictures, and receive user and point to the operation of ad data
After instruction, jump to the advertisement page being associated with ad data.
Preferably, advertisement triggering command includes ID；
Shown in Figure 5, this device also includes: evaluation module 307；
After receiver module 305 receives the advertisement triggering command that user sends, evaluation module 307 is used for
Improve the evaluation of estimate of the user corresponding with ID.
Preferably, shown in Figure 5, this device also includes:
Statistical module 308, for sending relevant advertisement statistics, described advertistics to statistics backstage
Data include in ID, advertisement triggering command, the ad data of ejection or feature data frame
Or it is multinomial；
Acquisition module 309, the advertisement actively sent for receiving user when playing video data obtains and refers to
Order, and determine currently playing current video frame according to the triggered time of advertisement acquisition instruction；
Parsing module 301 is additionally operable to, and resolves currently playing current video frame, determine with currently
The ad data that frame of video is associated；
Processing module 303 is additionally operable to, and determines the Current ad picture of current video frame and current ejected position；
Current ad picture is the thumbnail pictures of the ad data being associated with current video frame, current ejected position
For the position matched with the ad data being associated in the image of current video frame；
Pop-up advertisement module 304 is additionally operable to, and ejects current wide at current ejected position according to desired guiding trajectory
Accuse picture.
The insertion method of a kind of video ads that the embodiment of the present invention provides and device, be played to characteristic number
During according to frame, fly out at ejected position advertisement, and this advertisement does curvilinear motion according to desired guiding trajectory.With at bullet
The mode of out position pop-up advertisement picture inserts advertisement, and it is little that this advertising pictures takies screen, disturbs user
Little, do not affect user and normally watch video；This ejected position is image-related with feature data frame, Ke Yijin
Amount avoids the position pop-up advertisement at screen perimeter, and with desired guiding trajectory pop-up advertisement picture, easily by with
Family is paid close attention to, and can be prevented effectively from user and ignore advertisement.Meanwhile, only the advertisement that user sends is being received
After triggering command just can pop-up advertisement data, do not affect user and normally watch video；Need main user
Dynamic receive the advertisement that user sends when obtaining advertisement and obtain instruction, and then needed for user can being provided the user
Ad data.Additionally, this ad data is the advertisement being associated with feature data frame, advertisement putting is more
Accurately, effect is more prominent.
The present invention can have the detailed description of the invention of multiple multi-form, combines attached above as a example by Fig. 1-Fig. 5
Figure explanation for example to technical scheme, this is not meant to the instantiation that the present invention is applied
Can only be confined in specific flow process or example structure, those of ordinary skill in the art it is to be appreciated that
Specific embodiments presented above is some examples in multiple its preferred usage, any embodiment this
The embodiment of bright claim all should be within the scope of technical solution of the present invention be claimed.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, it is not used to limit
The present invention processed, although being described in detail the present invention with reference to previous embodiment, for this area
For technical staff, the technical scheme described in foregoing embodiments still can be modified by it,
Or wherein portion of techniques feature is carried out equivalent.All within the spirit and principles in the present invention,
Any modification, equivalent substitution and improvement etc. made, should be included within the scope of the present invention.
Claims (10)
1. the insertion method of a video ads, it is characterised in that including:
Obtain video data, and the feature data frame of described video data is resolved, described characteristic number
It is one or more frame of video chosen in advance in described video data or for described video data according to frame
All frame of video；
It is associated processing with ad data to the feature data frame of described video data according to analysis result,
Described ad data is stored in the advertising database pre-set；
Determine the advertising pictures and ejected position, described advertising pictures ejected at each feature data frame respectively
The thumbnail pictures of the ad data for being associated with described feature data frame, described ejected position is described
The position matched with the ad data being associated in the image of feature data frame；
When being played to described feature data frame, eject described at described ejected position according to desired guiding trajectory
Advertising pictures.
Method the most according to claim 1, it is characterised in that according in advance at described ejected position
If after track ejects the step of described advertising pictures, also including:
Receiving the advertisement triggering command that user sends, described advertisement triggering command is for pointing to described advertising pictures
Single key command, double-click instruction or instruction of sliding, or described advertisement triggering command is described in non-sensing
The advertisement trigger action instruction of advertising pictures；
After receiving described advertisement triggering command, perform advertising display operation.
Method the most according to claim 2, it is characterised in that the operation of described advertising display includes:
Show ad data corresponding with described advertising pictures；Or
Jump to the advertisement page being associated with described ad data；Or
Show ad data corresponding with described advertising pictures, and point to described advertisement number receiving user
According to operational order after, jump to the advertisement page being associated with described ad data.
Method the most according to claim 2, it is characterised in that described advertisement triggering command includes using
Family identifies；
After the advertisement triggering command step that described reception user sends, also include:
Improve the evaluation of estimate of the user corresponding with described ID.
5. according to the arbitrary described method of claim 2-4, it is characterised in that also include:
Send relevant advertisement statistics to statistics backstage, described advertisement statistics include ID,
One or more in advertisement triggering command, the ad data of ejection or feature data frame；
The advertisement acquisition instruction that user actively sends is received when playing video data, and according to described advertisement
The triggered time obtaining instruction determines currently playing current video frame；
Currently playing described current video frame is resolved, determines and be associated with described current video frame
Ad data, and determine the Current ad picture of described current video frame and current ejected position；Described
Current ad picture is the thumbnail pictures of the ad data being associated with described current video frame, described currently
Ejected position is the position matched with the ad data being associated in the image of described current video frame；
Described Current ad picture is ejected according to desired guiding trajectory at described current ejected position.
6. the insertion apparatus of a video ads, it is characterised in that including:
Parsing module, is used for obtaining video data, and solves the feature data frame of described video data
Analysis, described feature data frame be one or more frame of video chosen in advance in described video data or
All frame of video for described video data；
Relating module, for according to analysis result to the feature data frame of described video data and ad data
Being associated processing, described ad data is stored in the advertising database pre-set；
Processing module, for determining the advertising pictures and ejected position ejected at each feature data frame respectively,
Described advertising pictures is the thumbnail pictures of the ad data being associated with described feature data frame, described ejection
Position is the position matched with the ad data being associated in the image of described feature data frame；
Pop-up advertisement module, for when being played to described feature data frame, presses at described ejected position
Described advertising pictures is ejected according to desired guiding trajectory.
Device the most according to claim 6, it is characterised in that also include: receiver module；
After described pop-up advertisement module ejects described advertising pictures according to desired guiding trajectory at ejected position,
Described receiver module is for receiving the advertisement triggering command that user sends, and described advertisement triggering command is for pointing to
The single key command of described advertising pictures, double-click instruction or instruction of sliding, or described advertisement triggering command
Advertisement trigger action for the described advertising pictures of non-sensing instructs；
Advertising display module, for after receiving described advertisement triggering command, performs advertising display behaviour
Make.
Device the most according to claim 7, it is characterised in that the operation of described advertising display includes:
Show ad data corresponding with described advertising pictures；Or
Jump to the advertisement page being associated with described ad data；Or
Show ad data corresponding with described advertising pictures, and point to described advertisement number receiving user
According to operational order after, jump to the advertisement page being associated with described ad data.
Device the most according to claim 7, it is characterised in that described advertisement triggering command includes using
Family identifies；
Described device also includes: evaluation module；
After described receiver module receives the advertisement triggering command that user sends, described evaluation module is used for
Improve the evaluation of estimate of the user corresponding with described ID.
10. according to the arbitrary described device of claim 7-9, it is characterised in that also include:
Statistical module, for sending relevant advertisement statistics, described advertistics number to statistics backstage
According to included in ID, advertisement triggering command, the ad data of ejection or feature data frame or
Multinomial；
Acquisition module, the advertisement actively sent for receiving user when playing video data obtains instruction,
And determine currently playing current video frame according to the triggered time of described advertisement acquisition instruction；
Described parsing module is additionally operable to, and resolves currently playing described current video frame, determine with
The ad data that described current video frame is associated；
Described processing module is additionally operable to, and determines the Current ad picture of described current video frame and current ejection
Position；Described Current ad picture is the thumbnail pictures of the ad data being associated with described current video frame,
Described current ejected position is to match with the ad data being associated in the image of described current video frame
Position；
Described pop-up advertisement module is additionally operable to, and ejects institute according to desired guiding trajectory at described current ejected position
State Current ad picture.
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| CN201510293015.6A CN106303621A (en) | 2015-06-01 | 2015-06-01 | The insertion method of a kind of video ads and device |
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