CN106815225A - A kind of floating advertisement treatment of media interface and the method and device of display - Google Patents
A kind of floating advertisement treatment of media interface and the method and device of display Download PDFInfo
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Abstract
Floating advertisement treatment and the method and device of display the embodiment of the invention discloses a kind of media interface.The method includes：After receiving the access request to media interface, the metadata of each interface zone of media interface and the metadata of floating advertisement are obtained；The region Leakage in Value value of each interface zone is calculated, and determines that Leakage in Value value maximum interface zone in region is target interface region；According to the positional information and area size in target interface region, and floating advertisement positional information and area size, judge to float whether advertisement has common factor with the target interface region；If there is common factor, the positional information for floating advertisement is revised as so that floating advertisement is with target interface region without the positional information occured simultaneously；The metadata of metadata and the amended floating advertisement according to each interface zone for obtaining, carries out the display of the media interface.So, topmost content would not be covered by floating advertisement, realize the complete display of the content.
Description
Technical field
A kind of floating advertisement the present invention relates to the Internet media technical field, more particularly to media interface is processed
With the method and device of display.
Background technology
The advertisement of the Internet media in recent years emerges in an endless stream, and has various floating advertisements on media interface (in media
The advertisement that the interface the superiors show), and the position that floating advertisement on media interface shows is chaotic, easily
By topmost content covering on media interface, the topmost content on media interface is caused completely to show
Show.
The content of the invention
A kind of method that the purpose of the embodiment of the present invention is to provide the floating advertisement treatment and display of media interface
And device, for solving because topmost interior on the chaotic caused media interface in position that floating advertisement shows
The problem that appearance cannot completely show.
The purpose of the embodiment of the present invention is achieved through the following technical solutions：
A kind of method of the floating advertisement treatment and display of media interface, including：
After receiving the access request to media interface, the unit of each interface zone of the media interface is obtained
Data and the metadata of floating advertisement；Wherein, the metadata of the interface zone at least includes interface zone
Positional information and area size, the metadata of the floating advertisement at least includes the positional information of floating advertisement
And area size；
The region Leakage in Value value of each interface zone is calculated, and determines the maximum interface of region Leakage in Value value
Region is target interface region；
According to the positional information and area size in target interface region, and positional information and the area for floating advertisement
Domain size, judges whether floating advertisement has common factor with the target interface region；
If there is common factor, the positional information for floating advertisement is revised as so that floating advertisement and the target
Interface zone is without the positional information occured simultaneously；
The metadata of metadata and the amended floating advertisement according to each interface zone for obtaining,
Carry out the display of the media interface.
It is preferred that the region Leakage in Value value of each interface zone is calculated, including：
According to the positional information and area size of each interface zone, determine the central point of the media interface with
And the central point of each interface zone；
Calculate the central point of the interface zone and the distance value of the central point of the media interface；
Calculate interface zone weight of the interface zone in the media interface；
The product of the distance value and the interface zone weight is calculated, as region Leakage in Value value.
It is preferred that the positional information for floating advertisement is revised as so that floating advertisement and target circle
Positional information of the face region without common factor, including：
In judging each interface zone, in addition to the target interface region, if domain of the existence size and institute
State the adaptable interface zone of the area size of floating advertisement；
If it does, by float advertisement positional information be revised as so that it is described floating advertisement only with an institute
Stating adaptable interface zone has the positional information of common factor；
Otherwise, by float advertisement positional information be revised as so that floating advertisement only with except the target interface
Outside region, more than two interface zones of the media interface edge have the positional information of common factor.
It is preferred that the metadata of the interface zone also keyword including interface zone；The floating advertisement
Metadata also include floating advertisement keyword；
Positional information, area size and keyword according to each interface zone, the position of the floating advertisement
Information, area size and keyword, to the adaptable interface zone, calculate advertisement value quantized value；
The positional information for floating advertisement is revised as so that the floating advertisement is only described with one adaptable
Interface zone has the positional information of common factor, including：
The positional information of the floating advertisement is revised as so that the floating advertisement only quantifies with advertisement value
The maximum interface zone of value has the positional information of common factor.
It is preferred that positional information, area size and keyword according to each interface zone, the floating is wide
The positional information of announcement, area size and keyword, to the adaptable interface zone, as follows
Calculate advertisement value quantized value：
Calculate the keyword of the interface zone and the similarity of the keyword of the floating advertisement；
Calculate the area size of the interface zone and the Adaptation factor of the area size of the floating advertisement；
The product of the distance value and the first advertisement value weight, the similarity and the second advertisement value are weighed
The sum of products of the product of weight, the Adaptation factor and the 3rd advertisement value weight, quantifies as advertisement value
Value；Wherein, the first advertisement value weight, the second advertisement value weight and the 3rd advertisement valency
Value weight and be 1.
A kind of floating advertisement treatment of media interface and the device of display, including：
Data obtaining module, is used for：After receiving the access request to media interface, the medium circle is obtained
The metadata of each interface zone in face and the metadata of floating advertisement；Wherein, the unit of the interface zone
Data at least positional information and area size including interface zone, the metadata of the floating advertisement are at least wrapped
Include the positional information and area size of floating advertisement；
Target area determining module, is used for：The region Leakage in Value value of each interface zone is calculated, and is determined
Leakage in Value value maximum interface zone in region is target interface region；
Common factor judge module, is used for：According to the positional information and area size in target interface region, and drift
The positional information and area size of floating advertisement, judge whether floating advertisement has friendship with the target interface region
Collection；
Positional information modified module, is used for：If there is common factor, the positional information for floating advertisement is revised as, made
The floating advertisement and the target interface region are obtained without the positional information occured simultaneously；
Media interface display module, is used for：After metadata and modification according to each interface zone for obtaining
The floating advertisement metadata, carry out the display of the media interface.
It is preferred that when calculating the region Leakage in Value value of each interface zone, the target area determining module,
Specifically for：
According to the positional information and area size of each interface zone, determine the central point of the media interface with
And the central point of each interface zone；
Calculate the central point of the interface zone and the distance value of the central point of the media interface；
Calculate interface zone weight of the interface zone in the media interface；
The product of the distance value and the interface zone weight is calculated, as region Leakage in Value value.
It is preferred that the positional information modified module, specifically for：
In judging each interface zone, in addition to the target interface region, if domain of the existence size and institute
State the adaptable interface zone of the area size of floating advertisement；
If it does, by float advertisement positional information be revised as so that it is described floating advertisement only with an institute
Stating adaptable interface zone has the positional information of common factor；
Otherwise, by float advertisement positional information be revised as so that floating advertisement only with except the target interface
Outside region, more than two interface zones of the media interface edge have the positional information of common factor.
It is preferred that the metadata of the interface zone also keyword including interface zone；The floating advertisement
Metadata also include floating advertisement keyword；
The device also includes advertisement value computing module, is used for：Positional information according to each interface zone,
Area size and keyword, the positional information of the floating advertisement, area size and keyword, to the phase
The interface zone of adaptation, calculates advertisement value quantized value；
The positional information for floating advertisement is revised as so that the floating advertisement is only described with one adaptable
When interface zone has the positional information of common factor, the positional information modified module, specifically for：By the drift
The positional information of floating advertisement is revised as so that floating advertisement interface only maximum with advertisement value quantized value
There is the positional information of common factor in region.
It is preferred that the advertisement value computing module, specifically for；
Positional information, area size and keyword according to each interface zone, the position of the floating advertisement
Information, area size and keyword, to the adaptable interface zone, calculate advertisement as follows
Leakage in Value value：
Calculate the keyword of the interface zone and the similarity of the keyword of the floating advertisement；
Calculate the area size of the interface zone and the Adaptation factor of the area size of the floating advertisement；
The product of the distance value and the first advertisement value weight, the similarity and the second advertisement value are weighed
The sum of products of the product of weight, the Adaptation factor and the 3rd advertisement value weight, quantifies as advertisement value
Value；Wherein, the first advertisement value weight, the second advertisement value weight and the 3rd advertisement valency
Value weight and be 1.
The embodiment of the present invention has the beneficial effect that：
A kind of floating advertisement treatment of media interface provided in an embodiment of the present invention and the method and device of display
In, after receiving the access request to media interface, and non-immediate shows the media interface, but looks in advance
To the interface zone that region Leakage in Value value is maximum, the region is usually topmost content institute on media interface
Region, as target interface region, and because floating advertisement is the superiors in media interface, if should
There is common factor in target interface region with floating advertisement, illustrates that topmost content is by floating advertisement institute on media interface
Covering；At this moment, in scheme provided in an embodiment of the present invention, the positional information of advertisement will be floated, is revised as making
Advertisement must be floated with target interface region without the positional information occured simultaneously, i.e. floating advertisement is moved to target circle
Region outside the region of face.To floating advertisement by after above-mentioned pretreatment, on the media interface of final display,
Topmost content would not be covered by floating advertisement, realize the complete display of the content, improve use
Experience at family.
Brief description of the drawings
A kind of floating advertisement treatment of Fig. 1 media interfaces for the embodiment of the present invention is provided and the method flow of display
Figure；
Fig. 2 is the media interface schematic diagram in the embodiment of the present invention；
Fig. 3 is the method flow diagram that a kind of region Leakage in Value value provided in an embodiment of the present invention is calculated；
Fig. 4 is a kind of method flow diagram of positional information modification for floating advertisement provided in an embodiment of the present invention；
Fig. 5 is the method flow diagram that a kind of advertisement value quantized value provided in an embodiment of the present invention is calculated；
Fig. 6 is the method for the floating advertisement treatment and display of another media interface provided in an embodiment of the present invention
Flow chart；
Fig. 7 is that the device of floating advertisement treatment and the display of a kind of media interface provided in an embodiment of the present invention shows
It is intended to.
Specific embodiment
With reference to the accompanying drawings and examples to the present invention provide a kind of media interface floating advertisement treatment and
The method and device of display is illustrated in greater detail.
As shown in figure 1, the embodiment of the present invention provides a kind of side of the floating advertisement treatment and display of media interface
Method, its specific implementation is as follows：
After step 110, the access request for receiving to media interface, each interface area of media interface is obtained
The metadata in domain and the metadata of floating advertisement；Wherein, the metadata of interface zone at least includes interface area
The positional information and area size in domain, float advertisement metadata at least include floating advertisement positional information and
Area size.
Wherein, media interface can be, but not limited to be internet page.
Step 120, the region Leakage in Value value of each interface zone is calculated, and determine region Leakage in Value value
Maximum interface zone is target interface region.
Wherein, Leakage in Value value in region reflects importance of the interface zone in whole media interface, region
Leakage in Value value is bigger, and interface zone is more important in whole media interface；Region Leakage in Value value maximum
Interface zone is the region where topmost content, it is believed that be target interface region.
Step 130, positional information and area size according to target interface region, and float the position of advertisement
Confidence ceases and area size, judges whether floating advertisement has common factor with target interface region.
If step 140, having common factor, the positional information for floating advertisement is revised as so that floating advertisement and mesh
Mark interface zone is without the positional information occured simultaneously.
Step 150, the metadata according to each interface zone for obtaining and the unit of amended floating advertisement
Data, carry out the display of media interface.
In said process, if judging floating advertisement and target interface region without common factor, according to the interface for obtaining
The metadata in region and the metadata of floating advertisement, carry out the display of media interface.
In the method for floating advertisement treatment and the display of a kind of media interface provided in an embodiment of the present invention, receive
To after the access request to media interface, and non-immediate shows the media interface, but finds region valency in advance
The maximum interface zone of value quantized value, the region is usually the area where topmost content on media interface
Domain, as target interface region, and because floating advertisement is the superiors in media interface, if target circle
There is common factor in face region with floating advertisement, illustrates that topmost content is covered by floating advertisement on media interface；
At this moment, in scheme provided in an embodiment of the present invention, the positional information of advertisement will be floated, is revised as so that floating
Advertisement is with target interface region without the positional information occured simultaneously, i.e. floating advertisement is moved into target interface region
Outside region.It is main on the media interface of final display to floating advertisement by after above-mentioned pretreatment
Content would not be covered by floating advertisement, realize the complete display of the content, improve Consumer's Experience.
In the present embodiment, the position of each interface zone of media interface to being got in above-mentioned steps 110
Information and area size, and the positional information and area size of floating advertisement are illustrated.Such as Fig. 2
It is shown, it is assumed that the upper left corner of media interface be the origin of coordinates (0,0), x-axis direction a length of 1, y-axis side
To a length of 1, media interface is divided into n interface zone, and each interface zone is with the coordinate in the upper left corner
Positional information, then the particular content obtained in step 110 is as follows：The positional information of interface zone 1 for (0,
0), area size is：The lx1 long in x-axis direction, the ly1 long in y-axis direction；The position letter of interface zone 2
It is (x2,0) to cease, and area size is：The lx2 long in x-axis direction, the ly2 long in y-axis direction；Interface zone 3
Positional information be (0, y3), area size is：The lx3 long in x-axis direction, the ly3 long in y-axis direction；
The positional information of interface zone 4 is (x4, y4), and area size is：The lx4 long in x-axis direction, y-axis side
To ly4 long；The positional information of interface zone 5 is (0, y5), and area size is：The lx5 long in x-axis direction,
The ly5 long in y-axis direction；The positional information of interface zone 6 is (0, y6), and area size is：X-axis direction
Lx6 long, the ly6 long in y-axis direction；…….；The positional information of interface zone n is (xn, yn), area
Domain size is：The lxn long in x-axis direction, the lyn long in y-axis direction；The positional information of floating advertisement p for (xp,
Yp), area size is：The lxp long in x-axis direction, the lyp long in y-axis direction.
Inventor realize it is of the invention during find, the center of interface zone nearer it is to media interface
The position at center, its region value it is bigger, also, interface zone weight (area size of interface zone is accounted for
The percentage of whole media interface) it is bigger, its region value is bigger.Therefore, in above-mentioned each embodiment,
Can by the distance at interface zone center and media interface center, and/or interface zone weight (interface zone
Area size accounts for the percentage of whole media interface) as reference factor, and then obtain the region of interface zone
Leakage in Value value.Accordingly, a kind of implementation of above-mentioned steps 120, as shown in figure 3, its specific step
It is rapid as follows：
Step 310, positional information and area size according to each interface zone, in determining media interface
The central point of heart point and each interface zone.
By taking the media interface shown in Fig. 2 as an example, positional information and region according to each interface zone for obtaining
Size, it is determined that media interface central point and each interface zone central point it is as follows：Media interface
Central point is (1/2,1/2), and the central point of interface zone 1 is (lx1/2, ly1/2), interface zone 2
Central point is (x2+lx2/2, ly2/2), and the central point of interface zone 3 is (lx3/2, y3+ly3/2), boundary
The central point in face region 4 is (x4+lx4/2, y4+ly4/2), the central point of interface zone 5 for (lx5/2,
Y5+ly5/2), the central point of interface zone 6 is (lx6/2, y6+ly6/2)；……；In interface zone n
Heart point is (xn+lxn/2, yn+lyn/2).
The distance value of step 320, the central point of the central point and media interface of calculating interface zone.
The interface zone weight of step 330, calculating interface zone in media interface.
Step 340, the product for calculating distance value and interface zone weight, as region Leakage in Value value.
It is in the present embodiment, interface zone and the distance at the center of media interface, and interface zone weight is comprehensive
Weigh the region value of interface zone altogether, so as to get region Leakage in Value value it is more accurate, really
Fixed target interface region is also more accurate, it is achieved thereby that mobile floating advertisement exactly.
The above is only and a kind of of the implementation of step 120 is illustrated and non-limiting.Interface area can only be passed through
The central point in domain weighs a region value for interface zone with the distance value of the central point of media interface, or
Person only weighs a region value for interface zone by interface zone weight, to improve treatment effeciency.
In above-mentioned each embodiment, judge whether floating advertisement has common factor with target interface region in step 130
When, can be by the positional information and area size by advertisement is floated, the positional information with target interface region
Contrasted to judge with area size.
It is assumed that the region indicated by the positional information and area size in target interface region：The model in x-axis direction
It is [a, b] to enclose, and the scope in y-axis direction is [c, d]；Float indicated by the positional information and area size of advertisement
Region：The scope in x-axis direction is [a ', b '], and the scope in y-axis direction is [c ', d '].If [a, b]
There is a common factor with [a ', b '], and/or [c, d] has common factor with [c ', d '], then explanation floating advertisement and target circle
There is common factor in face region.
It is preferred that in above-mentioned each embodiment, as shown in figure 4, a kind of implementation of above-mentioned steps 140
Can be：
Step 410, each interface zone is judged, in addition to target interface region, if domain of the existence is big
The small interface zone adaptable with the area size of floating advertisement, if it does, step 420 is performed, otherwise
Perform step 430.
The deterministic process in the step is illustrated by taking the interface zone 1 shown in Fig. 2 as an example：Interface zone
1 area size is：The lx1 long in x-axis direction, the ly1 long in y-axis direction；The area size of floating advertisement p
For：The lxp long in x-axis direction, the lyp long in y-axis direction；Judge whether x-axis direction lx1 be more than or
Ly1 equal to lxp, and y-axis direction is more than or equal to lyp；If, it is believed that the region of interface zone 1
Size is adapted with the area size of floating advertisement, otherwise it is assumed that the area size of interface zone 1 and floating
The area size of advertisement is incompatible.Wherein, area size of the area size of interface zone than floating advertisement
It is bigger, it is believed that the two adaptable degree is higher.
Step 420, by float advertisement positional information be revised as so that floating advertisement only with an above-mentioned phase
The interface zone of adaptation has the positional information of common factor.
In the step, can be by a positional information for above-mentioned adaptable interface zone, as amended
Float the positional information of advertisement.Can also according to the other positions in an above-mentioned adaptable interface zone,
The positional information of modification floating advertisement, as long as ensureing floating advertisement adaptable interface zone only above-mentioned with
There is common factor.
Step 430, by float advertisement positional information be revised as so that floating advertisement only with except target interface
Outside region, more than two interface zones of media interface edge have the positional information of common factor.
In the present embodiment, it is adapted by the area size to interface zone and the area size of floating advertisement
The judgement of situation, will float advertisement and moves to an interface zone adaptable with the area size of floating advertisement
In, this way it is secured that floating advertisement only covers an interface zone, will not to other interface zones
Impact.If in addition, without the interface zone adaptable with the area size of floating advertisement, being moved
To the edge of media interface, the generally content value in the edge of media interface is relatively low, and it is right to decrease
The influence of the content of the display of media interface, improves Consumer's Experience.
In order to not influence the function of floating advertisement as far as possible, advertisement can be floated and move to an advertisement valency
It is worth maximum interface zone.Knowable to above-mentioned related embodiment, the center of interface zone nearer it is to medium circle
The position at the center in face, corresponding content is relatively more important, accordingly, it would be desirable to floating advertisement is avoided into this as far as possible
The region of sample, in addition, inventor realize it is of the invention during find, area size and floating advertisement
The adaptable degree (fitness) of area size is higher, and the content that interface zone shows is interior with floating advertisement
Hold closer to the advertisement value of such interface zone is bigger, therefore, it can consider these factors
To weigh an advertisement value for interface zone.
Wherein, the content of floating advertisement is embodied by floating the keyword of advertisement, and the content of interface zone is led to
The keyword of interface zone is crossed to embody.
Therefore, the metadata of the above-mentioned interface zone also keyword including interface zone；Above-mentioned floating advertisement
Metadata also includes the keyword of floating advertisement.Positional information, area size according to each interface zone and
Keyword, floats positional information, area size and the keyword of advertisement, to above-mentioned adaptable interface zone,
Calculate advertisement value quantized value.Accordingly, it is above-mentioned to be revised as the positional information for floating advertisement so that floating
Advertisement adaptable interface zone only above-mentioned with has the positional information of common factor, specifically：
By float advertisement positional information be revised as so that floating advertisement only with above-mentioned advertisement value quantized value most
Big interface zone has the positional information of common factor.
In the present embodiment, will float in the interface zone that advertisement moves to advertisement value maximum, ensure that most
On the premise of main content intact shows, the function of floating advertisement is not interfered with again.
It is preferred that as shown in figure 5, positional information, area size and keyword according to each interface zone,
Positional information, area size and the keyword of advertisement are floated, to above-mentioned adaptable interface zone, according to such as
Under type calculates advertisement value quantized value：
The similarity of the keyword of step 510, the keyword for calculating interface zone and floating advertisement.
Wherein, the keyword of interface zone can with the specific calculation of the similarity of the keyword of floating advertisement
With reference to prior art.
The Adaptation factor of the area size of step 520, the area size for calculating interface zone and floating advertisement.
Specifically, the area of note interface zone is Sb, the area for floating advertisement is Sa, Adaptation factor
A=1-Sa/Sb.
When the area size of interface zone is incompatible with the area size of floating advertisement, Sb values
It is Sa, therefore, A=0.
Step 530, by the product of above-mentioned distance value and the first advertisement value weight, above-mentioned similarity and second
The sum of products of the product of advertisement value weight, above-mentioned Adaptation factor and the 3rd advertisement value weight, as wide
Accuse Leakage in Value value；Wherein, the first advertisement value weight, the second advertisement value weight and the 3rd advertisement value
Weight and be 1.
It is shared when the advertisement value of interface zone is weighed that first advertisement value weight indicates above-mentioned distance value
Percentage；Second advertisement value weight indicates above-mentioned similarity when the advertisement value of interface zone is weighed
Shared percentage；3rd advertisement value weight indicates above-mentioned Adaptation factor and is weighing the advertisement of interface zone
Shared percentage during value.First advertisement value weight, the second advertisement value weight and the 3rd advertisement value
Weight specific value, can be configured according to the actual needs.
Below by a specific embodiment, as shown in fig. 6, to a kind of matchmaker provided in an embodiment of the present invention
The method of floating advertisement treatment and the display of body interface is described in more details.
When user sends access request to media interface, perform step 610, receive user to media interface
Access request, performs step 620.
Step 620, by DOM Document Object Model (Docunment Object Model, DOM) parse matchmaker
After body interface, the metadata of each interface zone of media interface and the metadata of floating advertisement are obtained；Its
In, the metadata of interface zone at least the zone number including interface zone, positional information, area size and
Keyword, the metadata of floating advertisement at least includes that the advertisement numbering of floating advertisement, positional information, region are big
Small and keyword, performs step 630.
In the step, the metadata of the metadata of each interface zone of acquisition and floating advertisement can refer to
Above-mentioned related embodiment, here is omitted.
Step 630, positional information and area size according to each interface zone, in determining media interface
The central point of heart point and each interface zone；Calculate the central point of interface zone and the central point of media interface
Distance value B；Calculate interface zone weight of the interface zone in media interface；Calculate distance value B and boundary
The product of face region weight, as region Leakage in Value value, and stores in the metadata of interface zone, holds
Row step 640.
Step 640, the region Leakage in Value value according to calculating in step 630, determine region Leakage in Value value
Maximum interface zone is target interface region, performs step 650.
Step 650, positional information and area size that advertisement will be floated, the position letter with target interface region
Breath and area size are contrasted, and judge whether floating advertisement has common factor with target interface region, if there is common factor,
Step 660 is performed, step 6120 is otherwise performed.
Step 660, each interface zone is judged, in addition to target interface region, if domain of the existence is big
The small interface zone adaptable with the area size of floating advertisement, if in the presence of, step 670 is performed, otherwise hold
Row step 6100.
The specific judgment mode of the step can be found in above-mentioned related embodiment.
Step 670, the positional information according to each interface zone, area size and keyword, float advertisement
Positional information, area size and keyword, to above-mentioned adaptable interface zone, calculate advertisement value amount
Change value, and store in the metadata of interface zone, perform step 680.
Specifically, calculating the keyword of interface zone and the similarity (being designated as K) of the keyword of floating advertisement；
Calculate the area size of interface zone and the Adaptation factor A of the area size of floating advertisement；By above-mentioned distance value
The product of (being designated as B) and the first advertisement value weight (being designated as W1), above-mentioned similarity K are wide with second
The product of value weight (being designated as W2), above-mentioned Adaptation factor A is accused (to be designated as with the 3rd advertisement value weight
W3 the sum of products (being designated as V)), used as advertisement value quantized value, formula is expressed as follows：
V=W1B+W2K+W3A (1)
In the present embodiment, W1 values are that 0.5, W2 values are that 0.4, W3 values are 0.1.
Step 680, the advertisement value quantized value according to calculating in step 670, determine advertisement value quantized value
Maximum interface zone, performs step 690.
Step 690, by DOM technologies by float advertisement positional information be revised as so that floating advertisement
Interface zone only maximum with above-mentioned advertisement value quantized value has the positional information of common factor, performs step 6110.
In the step, can be using the positional information of the maximum interface zone of above-mentioned advertisement value quantized value as repairing
The positional information of the floating advertisement after changing.
Step 6100, by DOM technologies by float advertisement positional information be revised as so that floating advertisement
Only with addition to target interface region, more than two interface zones of media interface edge have the position of common factor
Confidence ceases, and performs step 6110.
In the step, can be using media interface edge positional information for interface zone as after modification
Floating advertisement positional information.
Step 6110, the metadata according to each interface zone for obtaining and the unit of amended floating advertisement
Data, carry out the display of media interface.
The metadata of step 6120, the metadata according to each interface zone for obtaining and floating advertisement, enters
The display of row media interface.
Based on same inventive concept, as shown in fig. 7, the embodiment of the present invention provides a kind of drift of media interface
Floating advertisement treatment and the device of display, including data obtaining module 701, target area determining module 702,
Common factor judge module 703, positional information modified module 704 and media interface display module 705.
Data obtaining module 701, is used for：After receiving the access request to media interface, medium circle is obtained
The metadata of each interface zone in face and the metadata of floating advertisement；Wherein, the metadata of interface zone
At least positional information and area size including interface zone, float the metadata of advertisement at least including floating extensively
The positional information and area size of announcement；
Target area determining module 702, is used for：The region Leakage in Value value of each interface zone is calculated, and
Determine that Leakage in Value value maximum interface zone in region is target interface region；
Common factor judge module 703, is used for：According to the positional information and area size in target interface region, with
And the positional information and area size of floating advertisement, judge whether floating advertisement has friendship with target interface region
Collection；
Positional information modified module 704, is used for：If there is common factor, the positional information for floating advertisement is revised as,
So that floating advertisement and positional information of the target interface region without common factor；
Media interface display module 705, is used for：According to obtain each interface zone metadata and repair
The metadata of the floating advertisement after changing, carries out the display of media interface.
In the method for floating advertisement treatment and the display of a kind of media interface provided in an embodiment of the present invention, receive
To after the access request to media interface, and non-immediate shows the media interface, but finds region valency in advance
The maximum interface zone of value quantized value, the region is usually the area where topmost content on media interface
Domain, as target interface region, and because floating advertisement is the superiors in media interface, if target circle
There is common factor in face region with floating advertisement, illustrates that topmost content is covered by floating advertisement on media interface；
At this moment, in scheme provided in an embodiment of the present invention, the positional information of advertisement will be floated, is revised as so that floating
Advertisement is with target interface region without the positional information occured simultaneously, i.e. floating advertisement is moved into target interface region
Outside region.It is main on the media interface of final display to floating advertisement by after above-mentioned pretreatment
Content would not be covered by floating advertisement, realize the complete display of the content, improve Consumer's Experience.
It is preferred that when calculating the region Leakage in Value value of each interface zone, target area determining module 702,
Specifically for：
According to the positional information and area size of each interface zone, the central point of media interface and each is determined
The central point of individual interface zone；
Calculate the distance value of the central point of interface zone and the central point of media interface；
Calculate interface zone weight of the interface zone in media interface；
The product of distance value and interface zone weight is calculated, as region Leakage in Value value.
It is preferred that positional information modified module 704, specifically for：
In judging each interface zone, in addition to target interface region, if domain of the existence size is wide with floating
The adaptable interface zone of the area size of announcement；
If it does, by float advertisement positional information be revised as so that floating advertisement only with an above-mentioned phase
The interface zone of adaptation has the positional information of common factor；
Otherwise, by float advertisement positional information be revised as so that floating advertisement only with except target interface region
Outside, more than two interface zones of media interface edge have the positional information of common factor.
It is preferred that the metadata of the interface zone also keyword including interface zone；Float the metadata of advertisement
Also include the keyword of floating advertisement；
The device also includes advertisement value computing module, is used for：Positional information according to each interface zone,
Area size and keyword, float positional information, area size and the keyword of advertisement, are adapted to above-mentioned
Interface zone, calculate advertisement value quantized value；
The positional information for floating advertisement is revised as so that floating advertisement adaptable interface only above-mentioned with
When there is the positional information of common factor in region, positional information modified module 704, specifically for：Advertisement will be floated
Positional information is revised as so that floating advertisement interface zone only maximum with advertisement value quantized value has common factor
Positional information.
It is preferred that advertisement value computing module, specifically for；
Positional information, area size and keyword according to each interface zone, the positional information of floating advertisement,
Area size and keyword, to above-mentioned adaptable interface zone, calculate advertisement value amount as follows
Change value：
Calculate the keyword of interface zone and the similarity of the keyword of floating advertisement；
Calculate the area size of interface zone and the Adaptation factor of the area size of floating advertisement；
The product of above-mentioned distance value and the first advertisement value weight, above-mentioned similarity and the second advertisement value are weighed
The sum of products of the product of weight, above-mentioned Adaptation factor and the 3rd advertisement value weight, quantifies as advertisement value
Value；Wherein, the first advertisement value weight, the second advertisement value weight and the 3rd advertisement value weight and be
1。
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or meter
Calculation machine program product.Therefore, the present invention can be using complete hardware embodiment, complete software embodiment or knot
Close the form of the embodiment in terms of software and hardware.And, the present invention can be used and wherein wrapped at one or more
Containing computer usable program code computer-usable storage medium (including but not limited to magnetic disk storage,
CD-ROM, optical memory etc.) on implement computer program product form.
The present invention is produced with reference to method according to embodiments of the present invention, equipment (system) and computer program
The flow chart and/or block diagram of product is described.It should be understood that can by computer program instructions realize flow chart and
/ or block diagram in each flow and/or the flow in square frame and flow chart and/or block diagram and/
Or the combination of square frame.These computer program instructions to all-purpose computer, special-purpose computer, insertion can be provided
The processor of formula processor or other programmable data processing devices is producing a machine so that by calculating
The instruction of the computing device of machine or other programmable data processing devices is produced for realizing in flow chart one
The device of the function of being specified in individual flow or multiple one square frame of flow and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in can guide computer or the treatment of other programmable datas to set
In the standby computer-readable memory for working in a specific way so that storage is in the computer-readable memory
Instruction produce include the manufacture of command device, the command device realization in one flow of flow chart or multiple
The function of being specified in one square frame of flow and/or block diagram or multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices, made
Obtain and series of operation steps is performed on computer or other programmable devices to produce computer implemented place
Reason, so as to the instruction performed on computer or other programmable devices is provided for realizing in flow chart one
The step of function of being specified in flow or multiple one square frame of flow and/or block diagram or multiple square frames.
, but those skilled in the art once know base although preferred embodiments of the present invention have been described
This creative concept, then can make other change and modification to these embodiments.So, appended right will
Ask and be intended to be construed to include preferred embodiment and fall into having altered and changing for the scope of the invention.
Obviously, those skilled in the art can carry out various changes and modification without deviating from this hair to the present invention
Bright spirit and scope.So, if it is of the invention these modification and modification belong to the claims in the present invention and
Within the scope of its equivalent technologies, then the present invention is also intended to comprising these changes and modification.
Claims (10)
1. the method that a kind of floating advertisement of media interface is processed and shown, it is characterised in that including：
After receiving the access request to media interface, the unit of each interface zone of the media interface is obtained
Data and the metadata of floating advertisement；Wherein, the metadata of the interface zone at least includes interface zone
Positional information and area size, the metadata of the floating advertisement at least includes the positional information of floating advertisement
And area size；
The region Leakage in Value value of each interface zone is calculated, and determines the maximum interface of region Leakage in Value value
Region is target interface region；
Positional information and the area of positional information and area size and floating advertisement according to target interface region
Domain size, judges whether floating advertisement has common factor with the target interface region；
If there is common factor, the positional information for floating advertisement is revised as so that floating advertisement and the target
Interface zone is without the positional information occured simultaneously；
The metadata of metadata and the amended floating advertisement according to each interface zone for obtaining,
Carry out the display of the media interface.
2. method according to claim 1, it is characterised in that calculate the region of each interface zone
Leakage in Value value, including：
According to the positional information and area size of each interface zone, determine the central point of the media interface with
And the central point of each interface zone；
Calculate the central point of the interface zone and the distance value of the central point of the media interface；
Calculate interface zone weight of the interface zone in the media interface；
The product of the distance value and the interface zone weight is calculated, as region Leakage in Value value.
3. method according to claim 1 and 2, it is characterised in that the position letter of advertisement will be floated
Breath is revised as so that the floating advertisement and positional information of the target interface region without common factor, including：
In judging each interface zone, in addition to the target interface region, if domain of the existence size and institute
State the adaptable interface zone of the area size of floating advertisement；
If it does, by float advertisement positional information be revised as so that it is described floating advertisement only with an institute
Stating adaptable interface zone has the positional information of common factor；
Otherwise, by float advertisement positional information be revised as so that floating advertisement only with except the target interface
Outside region, more than two interface zones of the media interface edge have the positional information of common factor.
4. method according to claim 3, it is characterised in that the metadata of the interface zone is also
Keyword including interface zone；The metadata of the floating advertisement also includes the keyword of floating advertisement；
Positional information, area size and keyword according to each interface zone, the position of the floating advertisement
Information, area size and keyword, to the adaptable interface zone, calculate advertisement value quantized value；
The positional information for floating advertisement is revised as so that the floating advertisement is only described with one adaptable
Interface zone has the positional information of common factor, including：
The positional information of the floating advertisement is revised as so that the floating advertisement only quantifies with advertisement value
The maximum interface zone of value has the positional information of common factor.
5. method according to claim 4, it is characterised in that according to the position of each interface zone
Information, area size and keyword, the positional information of the floating advertisement, area size and keyword are right
The adaptable interface zone, calculates advertisement value quantized value as follows：
Calculate the keyword of the interface zone and the similarity of the keyword of the floating advertisement；
Calculate the area size of the interface zone and the Adaptation factor of the area size of the floating advertisement；
The product of the distance value and the first advertisement value weight, the similarity and the second advertisement value are weighed
The sum of products of the product of weight, the Adaptation factor and the 3rd advertisement value weight, quantifies as advertisement value
Value；Wherein, the first advertisement value weight, the second advertisement value weight and the 3rd advertisement valency
Value weight and be 1.
6. the device that a kind of floating advertisement of media interface is processed and shown, it is characterised in that including：
Data obtaining module, is used for：After receiving the access request to media interface, the medium circle is obtained
The metadata of each interface zone in face and the metadata of floating advertisement；Wherein, the unit of the interface zone
Data at least positional information and area size including interface zone, the metadata of the floating advertisement are at least wrapped
Include the positional information and area size of floating advertisement；
Target area determining module, is used for：The region Leakage in Value value of each interface zone is calculated, and is determined
Leakage in Value value maximum interface zone in region is target interface region；
Common factor judge module, is used for：According to the positional information and area size in target interface region, and drift
The positional information and area size of floating advertisement, judge whether floating advertisement has friendship with the target interface region
Collection；
Positional information modified module, is used for：If there is common factor, the positional information for floating advertisement is revised as, made
The floating advertisement and the target interface region are obtained without the positional information occured simultaneously；
Media interface display module, is used for：After metadata and modification according to each interface zone for obtaining
The floating advertisement metadata, carry out the display of the media interface.
7. device according to claim 6, it is characterised in that calculate the region of each interface zone
During Leakage in Value value, the target area determining module, specifically for：
According to the positional information and area size of each interface zone, determine the central point of the media interface with
And the central point of each interface zone；
Calculate the central point of the interface zone and the distance value of the central point of the media interface；
Calculate interface zone weight of the interface zone in the media interface；
The product of the distance value and the interface zone weight is calculated, as region Leakage in Value value.
8. the device according to claim 6 or 7, it is characterised in that the positional information changes mould
Block, specifically for：
In judging each interface zone, in addition to the target interface region, if domain of the existence size and institute
State the adaptable interface zone of the area size of floating advertisement；
If it does, by float advertisement positional information be revised as so that it is described floating advertisement only with an institute
Stating adaptable interface zone has the positional information of common factor；
Otherwise, by float advertisement positional information be revised as so that floating advertisement only with except the target interface
Outside region, more than two interface zones of the media interface edge have the positional information of common factor.
9. device according to claim 8, it is characterised in that the metadata of the interface zone is also
Keyword including interface zone；The metadata of the floating advertisement also includes the keyword of floating advertisement；
The device also includes advertisement value computing module, is used for：Positional information according to each interface zone,
Area size and keyword, the positional information of the floating advertisement, area size and keyword, to the phase
The interface zone of adaptation, calculates advertisement value quantized value；
The positional information for floating advertisement is revised as so that the floating advertisement is only described with one adaptable
When interface zone has the positional information of common factor, the positional information modified module, specifically for：By the drift
The positional information of floating advertisement is revised as so that floating advertisement interface only maximum with advertisement value quantized value
There is the positional information of common factor in region.
10. device according to claim 9, it is characterised in that the advertisement value computing module,
Specifically for；
Positional information, area size and keyword according to each interface zone, the position of the floating advertisement
Information, area size and keyword, to the adaptable interface zone, calculate advertisement as follows
Leakage in Value value：
Calculate the keyword of the interface zone and the similarity of the keyword of the floating advertisement；
Calculate the area size of the interface zone and the Adaptation factor of the area size of the floating advertisement；
The product of the distance value and the first advertisement value weight, the similarity and the second advertisement value are weighed
The sum of products of the product of weight, the Adaptation factor and the 3rd advertisement value weight, quantifies as advertisement value
Value；Wherein, the first advertisement value weight, the second advertisement value weight and the 3rd advertisement valency
Value weight and be 1.
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