KR20130041447A - The method and the system for advertiser's ad appliance by the online - Google Patents

The method and the system for advertiser's ad appliance by the online Download PDF

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KR20130041447A
KR20130041447A KR1020110105685A KR20110105685A KR20130041447A KR 20130041447 A KR20130041447 A KR 20130041447A KR 1020110105685 A KR1020110105685 A KR 1020110105685A KR 20110105685 A KR20110105685 A KR 20110105685A KR 20130041447 A KR20130041447 A KR 20130041447A
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advertiser
advertisement
destination
terminal
online
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Korean (ko)
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박질선
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박질선
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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Abstract

The present invention relates to a method and system for advertisers to apply for advertisements online, and the empty space that advertisers want to advertise is not in the space designated as the advertisement space in the advertising agency (site, broadcaster, newspaper company, etc.). If so, it's about how advertisers can choose to advertise and apply for ads.
In addition, the present invention can be applied to various on-offline advertisements such as broadcasting, printing, outdoor advertisements, as well as advertisements which are limited to online only such as wired and wireless, as described above.
Through this, the advertising agency can obtain new revenue through the new profit model by maximizing the space utilization, and the advertiser can select and advertise the advertising space of his / her desired. (Also, it's an ad that can benefit all of your advertising staff (through ads that don't interfere with the user's vision).
In addition, the present invention relates to a method and system for advertisers to apply for advertisements online, and all advertisers registered as advertisers register advertiser objects, and all advertisers registered as advertisers find a place to display advertisements through advertiser objects. When applying for an advertisement, the present invention relates to a method of allowing an advertiser to place an order for advertisement (ad sale) and to apply for advertisement of the advertiser (ad purchase).
In addition, the method and system of the present invention may have multiple advertising destinations (although only one advertising destination may exist in one advertising destination or when operated with one advertising destination).
In addition, the method and the system do not target only the site, but have a big difference in that it targets various advertisement implementations such as printed matter, site, broadcast, outdoor advertisement, and the like.
Advertisers can be attracted by advertisers and advertisers through the method and system of advertisement application through registration of the advertisers and advertisers, thereby opening the advertising market that does not cover printed materials, sites, broadcasts, outdoor advertisements, etc. Build a market.
This allows advertisers to accept orders from their favorite advertisers so that they can easily receive ads where they want in the system, and advertisers can easily place ads where they want in the system. Advertisers and advertisers can benefit by applying for advertisements of their favorite destinations, and through this, activate and rationalize various commercial transactions such as print advertisement, online advertisement, broadcast advertisement, outdoor advertisement. By activating the various advertising markets, there is a big advantage that can contribute to the development of the advertising industry.

Description

How to apply for your ad online and its system {The Method and The System for Advertiser's AD Appliance by the Online}

The present invention relates to a method and system for advertisers to apply for advertisements online.

If there is an empty space that the advertiser wants to advertise in a place other than the space designated as the advertisement space in the advertising agency (sites, broadcasters, newspapers, etc.), the advertiser can select the advertisement space and apply for the advertisement. .

In addition, the present invention relates to a method and system for advertisers to apply for advertisements online.

When all advertisers registered as advertisers register advertiser objects, and all advertisers registered as advertisers find advertisement place through advertisement object object search and apply for advertisement, they can receive advertisement orders (ad sales) of advertisers. It relates to a method to enable the application of advertising (buy advertising).

The present invention relates to a method and system for advertisers to apply for advertisements online, and the empty space that advertisers want to advertise is not in the space designated as the advertisement space in the advertising agency (site, broadcaster, newspaper company, etc.). If so, it's about how advertisers can choose to advertise and apply for ads.

In addition, the present invention can be applied to various on-offline advertisements such as broadcasting, printing, outdoor advertisements, as well as advertisements which are limited to online only such as wired and wireless, as described above.

Through this, the advertising agency can obtain new revenue through the new profit model by maximizing the space utilization, and the advertiser can select and advertise the advertising space of his / her desired. (Also, it's an ad that can benefit all of your advertising staff (through ads that don't interfere with the user's vision).

In the conventional method of applying for an advertisement through online, an advertisement position can be applied for by selecting an advertisement position only in an advertisement space that is determined to be available for advertisement at an advertisement office. Therefore, the advertising position that the advertiser can select was limited.

For example, an advertisement position that an advertiser can select online is keyword search advertisement, which of the keyword search advertisement positions are determined by the advertiser, and banner advertisements are selected by the advertiser.

The advertisement location that the advertiser can select even when offline is the same as where the print advertisement selects among the print advertisement positions determined by the advertiser.

In addition, the present invention relates to a method and system for advertisers to apply for advertisements online, and all advertisers registered as advertisers register advertiser objects, and all advertisers registered as advertisers find a place to display advertisements through advertiser objects. When applying for an advertisement, the present invention relates to a method of allowing an advertiser to place an order for advertisement (ad sale) and to apply for advertisement of the advertiser (ad purchase).

In addition, the method and system of the present invention may have multiple advertising destinations (although only one advertising destination may exist in one advertising destination or when operated with one advertising destination).

In addition, the method and the system do not target only the site, but have a big difference in that it targets various advertisement implementations such as printed matter, site, broadcast, outdoor advertisement, and the like.

Advertisers can be attracted by advertisers and advertisers through the method and system of advertisement application through registration of the advertisers and advertisers, thereby opening the advertising market that does not cover printed materials, sites, broadcasts, outdoor advertisements, etc. Build a market.

This allows advertisers to accept orders from their favorite advertisers so that they can easily receive ads where they want in the system, and advertisers can easily place ads where they want in the system. Advertisers and advertisers can benefit by applying for advertisements of their favorite destinations, and through this, activate and rationalize various commercial transactions such as print advertisement, online advertisement, broadcast advertisement, outdoor advertisement. By activating the various advertising markets, there is a big advantage that can contribute to the development of the advertising industry.

Historically, advertising agencies have been looking for and advertising places to receive their own ads online (or only on their own sites). It was a way of finding and determining where to place ads.

Until now, the advertisement application has been a method of receiving and displaying an advertisement from an advertiser who wants to advertise on that site, that is, there is only one advertising agency.

(Exceptionally, the Overture-like method receives several online advertisements in one place and implements them at various online sites. However, the Overture-like method can be set up as one wants to advertise, while the Overture-like method is mainly used. Become and follow it.)

Therefore, the present invention has been presented to solve in view of the above problems,

Advertisers have difficulty in applying for ads when they want to apply because there is an empty space that the advertiser wants to advertise in a place other than the space designated by the advertiser in the advertising office (sites, broadcasters, newspapers, etc.). It is an object of the present invention to provide a method and a system for allowing an advertiser to select an advertisement space and apply for an advertisement if there is an empty space that the advertiser wants to advertise without being restricted from the constraints.

In addition, in the present invention, all advertisers registered as advertisers register advertiser objects, and if all advertisers registered as advertisers find advertisement places through advertisement object objects, and apply for advertisements, they receive advertisement orders (ad sales) of advertisers. It is possible to provide a method and a system for enabling an advertiser to apply for advertisement (ad buying).

2. Advertiser application method and system through online to achieve the object of the present invention

Advertisers (where they advertise newspapers, site operators, broadcasters, etc.) are advertised by the Advertiser entity (where the Advertiser receives online orders for the advertiser's actual advertisements (prints, sites, broadcasts, etc.). Creating an object floating on the screen on behalf of the actual advertisement of the); Providing an advertiser destination application screen to a terminal of an advertiser who wants to apply for the advertiser destination online to enable the advertiser destination request; Setting up an advertiser destination application environment (including a part further comprising the step of presetting an advertisement prohibited area of the empty space with the terminal of the advertiser in advance) online to the terminal of the advertiser; Applying for an advertiser destination to the terminal of the advertiser; Confirming, by the system operator, whether the advertisement destination entity applied to the terminal of the advertisement destination is eligible for advertisement reception; Registering, by the system operator, the advertisement destination entity; Providing an advertisement application screen to a terminal of an advertiser who wants to apply for an advertisement on a corresponding advertisement destination entity so that the advertisement application can be made; Selecting an empty space as an advertisement space by an advertiser's terminal when there is an empty space where the terminal of the advertiser wants to advertise on the advertiser's terminal in a place other than the place designated as the advertisement space; Confirming whether a space selected as an advertisement space by the terminal of the advertiser is an advertisement area; Applying for an advertisement to the terminal of the advertiser; Confirming, by the terminal of the advertisement destination, whether the advertisement applied to the terminal of the advertiser is admissible; Registering an advertisement with a terminal of the advertisement destination; And using the advertisement destination object & the application advertisement related data to the terminal of the advertisement destination.

The method may further include determining whether to give up the non-advertising area among the advertisement areas selected by the advertiser and to adjust the advertising area only to the advertising area.

The method may further include generating a screen processed by the advertiser object screen (in accordance with the advertisement requested by the advertiser).

In addition, in the implementation of the advertisements according to the advertisement advertisement object & the application advertisement-related data in accordance with the actual advertisement of the actual advertisement site, the page screen which can use the advertisement entity object & the application advertisement-related data as the terminal of the advertiser. Providing a; Making this data available (by downloading data, etc.) to the terminal of the advertising destination; And implementing the advertisements in accordance with actual advertisements of the advertiser in a manner usable using this data on the terminal of the advertiser.

3. In order to achieve the object of the present invention, an advertisement application method and a system of an advertiser through online provide an advertisement destination object application screen to a terminal of an advertisement destination that wants to apply for the advertisement destination object online so that the advertisement destination object application is made. Making it possible; Setting up an advertiser destination application environment for the advertiser destination online with a terminal of the advertiser; Applying for an advertiser destination to the terminal of the advertiser; Registering, by the system operator, the advertisement destination entity; Providing an advertisement application screen to a terminal of an advertiser who wants to apply for an advertisement on a corresponding advertisement destination entity so that the advertisement application can be made; Selecting an empty space as an advertisement space by an advertiser's terminal when there is an empty space where the terminal of the advertiser wants to advertise on the advertiser's terminal in a place other than the place designated as the advertisement space; Applying for an advertisement to the terminal of the advertiser; And registering the advertisement with the terminal of the advertisement destination.

In addition, advertisers (where newspapers, site operators, broadcasters, etc. advertise) receive orders from advertisers for advertisements objects (advertisers online) for actual advertisements (prints, sites, broadcasts, etc.) of advertisers. It is characterized in that it further comprises the step of producing an object that floats the screen online in place of the actual advertisement of the advertising destination.

The method may further include setting an advertisement prohibition area in the empty space in advance to the terminal of the advertisement destination.

The method may further include the step of checking, by the system operator, whether the advertisement destination object applied to the terminal of the advertising destination is available for advertisement.

In addition, when providing an advertisement selection screen, it is characterized in that the display of the advertisement impossible region and the advertisement possible region.

The method may further include checking, by the terminal of the advertiser, whether the space selected as the advertisement space is an advertisement area.

The method may further include determining whether to give up the non-advertising area among the advertisement areas selected by the advertiser and to adjust the advertising area only to the advertising area.

The method may further include checking, by the terminal of the advertisement destination, whether the advertisement applied to the terminal of the advertiser is advertised.

The method may further include generating a screen processed by the advertiser object screen (in accordance with the advertisement requested by the advertiser).

In addition, the step of using the advertising destination object and the data related to the application advertisement to the terminal of the advertising destination.

And further comprising:

In addition, in the implementation of the advertisements according to the advertisement advertisement object & the application advertisement-related data in accordance with the actual advertisement of the actual advertisement site, the page screen which can use the advertisement entity object & the application advertisement-related data as the terminal of the advertiser. Providing a; Making this data available (by downloading data, etc.) to the terminal of the advertising destination; And implementing the advertisements in accordance with actual advertisements of the advertiser in a manner usable using this data on the terminal of the advertiser.

8. In order to achieve the object of the present invention, an advertisement application method and a system of an advertisement through online include: applying for and registering an advertisement destination with a terminal of a user rather than an advertisement destination connected online; Registering and registering an advertiser with a terminal of a user other than the advertiser connected through online; Requesting and registering an advertiser destination entity through a terminal of the advertiser connected online; And applying for and registering an advertisement (viewing the registered advertisement destination entity) to the terminal of the advertiser connected through online.

In addition, in the order of step (100), the advertisement destination application, registration step and step (200), the advertiser application and registration step, the step (100) is followed by the step (200); Step (200) is followed by step (100); Step (100) and step (200) are performed simultaneously; The steps (100) and (200) proceed in any order; It is characterized in that only one of the above methods to proceed.

In addition, the step of using the advertising destination object and the data related to the application advertisement to the terminal of the advertising destination.

And further comprising:

In addition, in the implementation of the advertisements according to the advertisement advertisement object & the application advertisement-related data in accordance with the actual advertisement of the actual advertisement site, the page screen which can use the advertisement entity object & the application advertisement-related data as the terminal of the advertiser. Providing a; Making this data available (by downloading data, etc.) to the terminal of the advertising destination; And implementing the advertisements in accordance with actual advertisements of the advertiser in a manner usable using this data on the terminal of the advertiser.

9. In order to achieve the object of the present invention, the advertisement application method and system of the advertiser through the online application and registration of the advertisement destination through the user's terminal other than the advertisement destination connected through the online is (the user's terminal, not the advertisement destination). Providing a page screen for applying for the advertisement destination; Inputting advertisement destination data to be input for the advertisement destination application; Recording the advertisement destination data received in the advertisement destination DB as 'registered destination data' (tentative name),

Registering and registering an advertiser through a terminal of a user other than the advertiser connected through online (providing the user's terminal, not an advertiser's), a page screen for applying for the advertiser; Inputting advertiser data to be input for the advertiser application; And recording the advertiser data received in the advertiser DB as 'registered advertiser data' (tentative name),

Registering and registering an advertiser destination with a terminal of an advertiser connected online, including providing a page screen for applying for the advertiser destination (to a terminal of the advertiser); Inputting destination entity data to be entered for the destination entity subscription; And recording the advertisement destination entity data received in the advertisement destination entity DB as 'registered destination entity data' (tentative name),

In addition, the application of the advertisement (registered) to the terminal of the advertiser connected through the online registration (to the advertiser terminal) providing a page screen for applying for the advertisement; Inputting advertisement data to be input for the advertisement application; And recording the advertisement data received in the application as 'registered advertisement data' (tentative name) in the advertisement DB.

In addition, in recording the advertisement destination data received in the advertisement destination DB of the advertisement destination application and registration in the step (100) in the registered advertisement destination data (tentative name) in the advertisement destination DB, Recording the advertisement destination data '(tentative name) in the advertisement destination DB; Determining, by the system operation subject that is the decision maker, to reflect the advertisement destination;

In the recording of the advertiser data received from the advertiser application and registration in step (200) as the 'registered advertiser data' (tentative name) in the advertiser DB, the advertiser data received and applied for 'registered advertiser data' ( Recording in the advertiser DB (tentative name); Determining whether to reflect the advertiser by a system operating entity that is a reflection decision maker;

The advertisement destination object that has received an application in recording the advertisement destination object data received in the advertisement destination object application (registration) in the advertisement destination object DB (tentative name) in the step 300 of the advertisement destination object application and registration. recording the data in the advertisement destination entity DB as 'registered application entity data' (tentative name); Determining, by the system operating entity that is the decision maker, whether to reflect the advertisement destination;

In the recording of the advertisement data received in the advertisement application and registration of the step (400) in the advertisement DB as 'registered advertisement data' (tentative name), the advertisement data received in the application is registered as 'advertisement data applied for registration.' Recording in the advertisement DB (tentative name); The advertisement destination, which is a reflection decision maker, may further include determining whether to reflect the advertisement.

In addition, in the order of step (100), the advertisement destination application, registration step and step (200), the advertiser application and registration step, the step (100) is followed by the step (200); Step (200) is followed by step (100); Step (100) and step (200) are performed simultaneously; The steps (100) and (200) proceed in any order; It is characterized in that only one of the above methods to proceed.

In addition, the step of using the advertising destination object and the data related to the application advertisement to the terminal of the advertising destination.

And further comprising:

In addition, in the implementation of the advertisements according to the advertisement advertisement object & the application advertisement-related data in accordance with the actual advertisement of the actual advertisement site, the page screen which can use the advertisement entity object & the application advertisement-related data as the terminal of the advertiser. Providing a; Making this data available (by downloading data, etc.) to the terminal of the advertising destination; And implementing the advertisements in accordance with actual advertisements of the advertiser in a manner usable using this data on the terminal of the advertiser.

11. In order to achieve the object of the present invention, the advertisement application method and system of the advertiser through the online application and registration of the advertisement destination by the user's terminal, not the advertisement destination connected through the online (in the terminal of the user, not the advertisement destination) Providing a page screen for applying for the advertisement destination; Inputting advertisement destination data to be input for the advertisement destination application; Recording the advertisement destination data received in the advertisement destination DB as 'registered destination data' (tentative name),

Registering and registering an advertiser through a terminal of a user other than the advertiser connected through online (providing the user's terminal, not an advertiser's), a page screen for applying for the advertiser; Inputting advertiser data to be input for the advertiser application; And recording the advertiser data received in the advertiser DB as 'registered advertiser data' (tentative name),

Advertisers (where they advertise newspapers, site operators, broadcasters, etc.) are advertised by the Advertiser entity (where the Advertiser receives online orders for the advertiser's actual advertisements (prints, sites, broadcasts, etc.). Creating an object floating on the screen on behalf of the actual advertisement of the); Providing an advertiser destination application screen to a terminal of an advertiser who wants to apply for the advertiser destination online to enable the advertiser destination request; Setting up an advertiser destination application environment (including a part further comprising the step of presetting an advertisement prohibited area of the empty space with the terminal of the advertiser in advance) online to the terminal of the advertiser; Applying for an advertiser destination to the terminal of the advertiser; Confirming, by the system operator, whether the advertisement destination entity applied to the terminal of the advertisement destination is eligible for advertisement reception; Registering, by the system operator, the advertisement destination entity; Providing an advertisement application screen to a terminal of an advertiser who wants to apply for an advertisement on a corresponding advertisement destination entity so that the advertisement application can be made; Selecting an empty space as an advertisement space by an advertiser's terminal when there is an empty space where the terminal of the advertiser wants to advertise on the advertiser's terminal in a place other than the place designated as the advertisement space; Confirming whether a space selected as an advertisement space by the terminal of the advertiser is an advertisement area; Applying for an advertisement to the terminal of the advertiser; Confirming, by the terminal of the advertisement destination, whether the advertisement applied to the terminal of the advertiser is admissible; Registering an advertisement with a terminal of the advertisement destination; And using the advertisement destination object & the application advertisement related data to the terminal of the advertisement destination.

In addition, in recording the advertisement destination data received in the advertisement destination DB of the advertisement destination application and registration in the step (100) in the registered advertisement destination data (tentative name) in the advertisement destination DB, Recording the advertisement destination data '(tentative name) in the advertisement destination DB; Determining, by the system operation subject that is the decision maker, to reflect the advertisement destination;

In the recording of the advertiser data received from the advertiser application and registration in step (200) as the 'registered advertiser data' (tentative name) in the advertiser DB, the advertiser data received and applied for 'registered advertiser data' ( Recording in the advertiser DB (tentative name); It is characterized in that it further comprises the step of determining whether to reflect the advertiser by the system operating entity that is the reflection decision maker.

In addition, in the order of step (100), the advertisement destination application, registration step and step (200), the advertiser application and registration step, the step (100) is followed by the step (200); Step (200) is followed by step (100); Step (100) and step (200) are performed simultaneously; The steps (100) and (200) proceed in any order; It is characterized in that only one of the above methods to proceed.

The method may further include determining whether to give up the non-advertising area among the advertisement areas selected by the advertiser and to adjust the advertising area only to the advertising area.

The method may further include generating a screen processed by the advertiser object screen (in accordance with the advertisement requested by the advertiser).

In addition, in the implementation of the advertisements according to the advertisement advertisement object & the application advertisement-related data in accordance with the actual advertisement of the actual advertisement site, the page screen which can use the advertisement entity object & the application advertisement-related data as the terminal of the advertiser. Providing a; Making this data available (by downloading data, etc.) to the terminal of the advertising destination; And implementing the advertisements in accordance with actual advertisements of the advertiser in a manner usable using this data on the terminal of the advertiser.

12. In order to achieve the object of the present invention, the advertisement application method and system of the advertiser through the online application and registration of the advertisement destination by the terminal of the user other than the advertisement destination connected through the online (in the terminal of the user, not the advertisement destination) Providing a page screen for applying for the advertisement destination; Inputting advertisement destination data to be input for the advertisement destination application; Recording the advertisement destination data received in the advertisement destination DB as 'registered destination data' (tentative name),

Registering and registering an advertiser through a terminal of a user other than the advertiser connected through online (providing the user's terminal, not an advertiser's), a page screen for applying for the advertiser; Inputting advertiser data to be input for the advertiser application; And recording the advertiser data received in the advertiser DB as 'registered advertiser data' (tentative name),

Providing an advertiser destination application screen to a terminal of an advertiser who wants to apply for the advertiser destination online to enable the advertiser destination request; Setting up an advertiser destination application environment for the advertiser destination online with a terminal of the advertiser; Applying for an advertiser destination to the terminal of the advertiser; Registering, by the system operator, the advertisement destination entity; Providing an advertisement application screen to a terminal of an advertiser who wants to apply for an advertisement on a corresponding advertisement destination entity so that the advertisement application can be made; Selecting an empty space as an advertisement space by an advertiser's terminal when there is an empty space where the terminal of the advertiser wants to advertise on the advertiser's terminal in a place other than the place designated as the advertisement space; Applying for an advertisement to the terminal of the advertiser; And registering the advertisement with the terminal of the advertisement destination.

In addition, in recording the advertisement destination data received in the advertisement destination DB of the advertisement destination application and registration in the step (100) in the registered advertisement destination data (tentative name) in the advertisement destination DB, Recording the advertisement destination data '(tentative name) in the advertisement destination DB; Determining, by the system operation subject that is the decision maker, to reflect the advertisement destination;

In the recording of the advertiser data received from the advertiser application and registration in step (200) as the 'registered advertiser data' (tentative name) in the advertiser DB, the advertiser data received and applied for 'registered advertiser data' ( Recording in the advertiser DB (tentative name); It is characterized in that it further comprises the step of determining whether to reflect the advertiser by the system operating entity that is the reflection decision maker.

In addition, in the order of step (100), the advertisement destination application, registration step and step (200), the advertiser application and registration step, the step (100) is followed by the step (200); Step (200) is followed by step (100); Step (100) and step (200) are performed simultaneously; The steps (100) and (200) proceed in any order; It is characterized in that only one of the above methods to proceed.

In addition, advertisers (where newspapers, site operators, broadcasters, etc. advertise) receive orders from advertisers for advertisements objects (advertisers online) for actual advertisements (prints, sites, broadcasts, etc.) of advertisers. And a step of producing an object that displays a screen online in place of the actual advertisement of the advertisement destination.

The method may further include setting an advertisement prohibition area in the empty space in advance to the terminal of the advertisement destination.

The method may further include the step of checking, by the system operator, whether the advertisement destination object applied to the terminal of the advertising destination is available for advertisement.

In addition, when providing an advertisement selection screen, it is characterized in that the display of the advertisement impossible region and the advertisement possible region.

The method may further include checking, by the terminal of the advertiser, whether the space selected as the advertisement space is an advertisement area.

The method may further include determining whether to give up the non-advertising area among the advertisement areas selected by the advertiser and to adjust the advertising area only to the advertising area.

The method may further include checking, by the terminal of the advertisement destination, whether the advertisement applied to the terminal of the advertiser is advertised.

The method may further include generating a screen processed by the advertiser object screen (in accordance with the advertisement requested by the advertiser).

In addition, the step of using the advertising destination object and the data related to the application advertisement to the terminal of the advertising destination.

And further comprising:

In addition, in the implementation of the advertisements according to the advertisement advertisement object & the application advertisement-related data in accordance with the actual advertisement of the actual advertisement site, the page screen which can use the advertisement entity object & the application advertisement-related data as the terminal of the advertiser. Providing a; Making this data available (by downloading data, etc.) to the terminal of the advertising destination; And implementing the advertisements in accordance with actual advertisements of the advertiser in a manner usable using this data on the terminal of the advertiser.

According to the present invention as described above

If there is an empty space that the advertiser wants to advertise in a place other than the space designated as the advertisement space in the advertisement place (site, broadcasting company, newspaper company, etc.) There is this.

(Advertising form has the advantage that it can be in the form of advertisement that advertiser wants as long as it can be implemented.)

In addition, the present invention has the advantage that can be applied to a variety of online and offline advertising, such as broadcasting, printing, outdoor advertising, but not limited to online advertising such as wired and wireless simply as described above.

Through this, the advertising agency can obtain new revenue through the new profit model by maximizing space utilization, and the advertiser can select and advertise the advertising space he / she wants. (The user also has the advantage of advertising that could benefit all of the advertising stakeholders (through ads that do not interfere with the user's view) (which may benefit from using this ad).

In addition, according to the present invention as described above

The present invention relates to a method and system for advertisers to apply for advertisements online, and all advertisers registered as advertisers register advertiser objects, and all advertisers registered as advertisers find and place advertisements through advertisement object objects. If you apply, there is an advantage that you can apply for advertising (ad sales) of the advertising agency and apply for advertising (ad purchase) of the advertiser.

In addition, the present invention has the advantage that the method and system can exist in multiple advertising destinations (although there may be only one advertising destination when operating in one advertising destination or one advertising destination).

In addition, the method and the system do not target only the site, but have the advantage of targeting various advertisement implementations such as printed matter, site, broadcast, outdoor advertisement, and the like.

Advertisers can be attracted by advertisers and advertisers through the method and system of advertisement application through registration of the advertisers and advertisers, thereby opening the advertising market that does not cover printed materials, sites, broadcasts, outdoor advertisements, etc. There is an advantage to building a market.

This allows advertisers to accept orders from their favorite advertisers so that they can easily receive ads where they want in the system, and advertisers can easily place ads where they want in the system. Advertisers and advertisers can benefit by applying for advertisements of their favorite destinations, and through this, activate and rationalize various commercial transactions such as print advertisement, online advertisement, broadcast advertisement, outdoor advertisement. By activating the various advertising markets, there is a big advantage that can contribute to the development of the advertising industry.

FIG. 11 is a flowchart illustrating an advertisement application method (hereinafter, referred to as an empty space advertisement) for an advertiser to use an empty space, which is not designated as an advertisement place, by an advertising agency showing an advertisement application method through online according to the present invention.
12 is a core flowchart illustrating a blank space advertisement showing a method of applying for advertisement of an advertiser through online according to the present invention.
FIG. 13 is a flowchart illustrating an additional step when the advertisement cannot be advertised in a blank space advertisement showing a method of applying for advertisement of an advertiser through online according to the present invention.
14 is a flow chart for checking advertisement availability in a blank space advertisement showing a method of applying for advertisement of an advertiser through online according to the present invention.
1 is a block diagram showing a system for implementing an advertisement application method of an advertiser through online according to the present invention,
21 is a large scale step for an advertisement destination showing an advertisement application method of an advertiser through online according to the present invention, an advertisement application method of an advertiser through the advertisement destination object registration (hereinafter, the advertisement destination, the advertisement destination object registration advertisement application method). Is a large flow chart showing
FIG. 22 is a flowchart illustrating a large scale step of a method for applying for advertisement of an advertiser through online according to the present invention. Plus a big flowchart,
31 is a flowchart illustrating a method for applying for advertisement by an advertiser and an advertisement by registering an advertisement by an advertiser, according to an embodiment of the present invention.
32 is a key flowchart illustrating an advertisement destination, an advertisement destination registration application request method, and a blank space advertisement fusion method showing an advertisement application method through the online according to the present invention;
33 is a core flowchart illustrating a method for applying for advertisement of an advertiser through online according to the present invention; ,
FIG. 34 is a flowchart illustrating small scale steps showing an advertisement destination in the determination of whether to reflect the decision makers in the advertisement destination, the advertisement individual entity registration advertisement application method, which shows the advertisement application method through the online according to the present invention.
FIG. 35 is a flowchart illustrating small scale steps representing an advertiser in determining whether or not to reflect the decision maker in the advertising agency and the advertisement individual entity registration advertisement application method showing the advertisement application method online through the present invention; FIG.
FIG. 36 is a flowchart illustrating small scale steps illustrating an advertisement destination entity in determining whether to reflect the decision makers in the advertisement destination or advertisement destination entity registration advertisement application method showing the advertisement application method online according to the present invention. ,
FIG. 37 is a flowchart illustrating small scale steps related to advertisement in determining whether or not to reflect the decision makers in the advertisement destination, the advertisement individual entity registration advertisement application method, which illustrates the advertisement application method through the online according to the present invention;
FIG. 38 is a flowchart illustrating medium scale steps showing an advertisement destination and an advertisement destination advertisement registration method using data related to the advertisement advertisement entity and the advertisement advertisement in the advertisement advertisement entity registration advertisement application method according to the present invention.
401 to 444 are screen configuration diagrams sequentially illustrating various examples of respective screens of an advertisement application method of an advertiser through online according to the present invention.
501 to 505 are screen configuration diagrams illustrating various examples of advertisements implemented by an advertisement application method of an advertiser through online according to the present invention.

Hereinafter will be described with reference to the accompanying drawings with respect to the advertisement application method of the advertiser through the online according to the present invention.

1 is a block diagram showing a system for implementing an advertisement application method of an advertiser through online according to the present invention.

Referring to FIG. 1, a user terminal 40 is connected to a corresponding advertisement application system server 10 through a wired / wireless online network 30. The advertisement application system server 10 may be connected to the terminal 40 of the user (including the terminal 41 of the advertiser, the terminal 42 of the advertiser, and the terminal of another user (not registered as the advertiser or the advertiser)). The site management and external interface manager 12, which transmits the corresponding site page requested by the user to the user's terminal 40, and manages and manages the advertisement destination, the advertiser, the advertiser destination, and the advertisement related to the advertisement. The advertisement management unit 11 is made, the DB is the destination DB 21, a plurality of advertisers are registered to store a plurality of destination information, a plurality of advertisers are registered to store a plurality of advertiser information The advertiser DB 22, the advertiser entity DB 23 storing a plurality of the advertiser entity data requested by a plurality of advertisers, and the plurality of advertisers Consists of the advertising DB (24) for storing said data.

FIG. 11 is a flowchart illustrating an advertisement application method (hereinafter, referred to as an empty space advertisement) for an advertiser to use an empty space, which is not designated as an advertisement place, by an advertising agency showing an advertisement application method through online according to the present invention.

12 is a core flowchart illustrating a blank space advertisement showing a method of applying for an advertisement of an advertiser through online according to the present invention.

11 and 12, through the wired / wireless online network 30 according to the present invention, a terminal 41 of an advertisement destination such as a PC, a mobile phone, etc. can be applied to an advertisement destination object of the corresponding advertisement application system server 10. Upon attempting to connect, the advertisement application system server 10 provides the terminal 41 of the advertisement destination with the user interface of the page where the advertisement destination object can be applied (step 2). Advertiser object for setting advertisement destination object application environment including advertisement destination object screen (including advertisement prohibition area setting (included in FIG. 1 only, not included in FIG. 11)) through the user interface to the terminal 41 of the destination. Enter the information (step 3). Upon completion of the advertiser object information input, the terminal 41 of the advertiser station makes an application for registration of the advertiser object (step 4). The advertiser object data (completed in all steps) is recorded in the advertiser object DB 23 as 'registered advertiser object data' (tentative name) and registered as a registered advertiser object (step 5).

When the terminal 42 of the advertiser, such as a PC or a mobile phone, attempts to access an advertisement request page of the advertisement application system server 10 through the wired / wireless online network 30, the advertisement application system server 10 is connected to the terminal of the advertiser ( 42) provide a user interface of the page to the advertisement application (step 6). The advertiser's terminal 42 selects an empty space that the advertiser wants to advertise among the spaces that the advertiser does not designate as an advertisement space through the user interface (shows an advertisement impossible region and an advertisement region when providing the advertisement selection screen (FIG. 1 only). And inputting advertisement information for setting an advertisement application environment) (step 7). After the advertisement information is input, an application for advertisement registration is made to the advertiser's terminal 42 (step 8). The advertisement data (completed in all steps) is recorded in the advertisement DB 24 as 'registered advertisement data' (tentative name) and registered as a registered advertisement (step 9).

Referring to FIG. 12 (where the description here is also an additional claim), an advertising destination (where an advertising agency, such as a newspaper company, a site operator, a broadcasting company, etc.) receives an online order from an advertiser (the advertising agency is advertising online). Online or offline so that the advertiser can receive online advertisements for the advertiser's actual advertisements (prints, sites, broadcasts, etc.). I make it somewhere. (Step 1).

The advertisement application system server 10 receives the input destination entity information input data, and determines whether or not the system operator reflects the destination advertisement object data received by the system (step 4.5). If it is determined to be reflected, the advertisement destination object data is recorded in the advertisement destination object DB 23 as 'registered destination object data' (tentative name) and registered as the registered destination object (step 5). If it is determined not to be reflected, the new advertiser must apply for a new advertiser registration (step 1).

The advertisement application system server 10 receives the input of the empty space selection information input data that the advertiser wants to advertise, and checks whether the input advertiser receives the input of the empty space selection information that the advertiser wants to advertise in the system. (Step 7.5). When it is determined that the advertisement area is available, when the advertisement information is input, an application for advertisement registration is applied to the terminal 42 of the advertiser (step 8). If it is determined as non-reflective, in order to be determined as an advertisement area, the advertiser needs to select an empty space to be advertised again as the terminal 42 of the advertiser (step 7).

The advertisement application system server 10 receives the input advertisement information input data, and determines whether or not the system operator reflects the advertisement data received from the application (step 8.5). If determined to be reflected, the advertisement data is recorded in the advertisement DB 24 as 'registered advertisement data' (tentative name) and registered as a registered advertisement (step 9). If it is not reflected, a new advertisement application will be required to register the advertisement (step 6).

The terminal 41 of the advertiser site connected through the online 30 uses the advertiser destination object & the application data related to the above application online to go online and offline to go offline (according to the actual destination site situation). The advertisements are implemented according to the actual advertisements of the actual advertisers (step 500).

FIG. 13 is a flowchart illustrating an additional step when the advertisement is a non-advertised area in an empty space advertisement showing a method of applying for advertisement of an advertiser through online according to the present invention.

Referring to FIG. 13, the advertisement application system server 10 receives the empty space selection information input data that the input advertiser wants to advertise, and receives the empty space selection information input data that the input advertiser wants to advertise. In step (a), it is checked whether the advertisement is possible. When it is determined that the advertisement area is available, when the advertisement information is input, an application for advertisement registration is applied to the terminal 42 of the advertiser (step 8). If it is determined to be non-reflective, the display of the non-advertised area and the advertisementable area is displayed on the terminal 42 of the advertiser, and the user decides whether to give up the non-advertising area among the selected advertising areas and adjust the advertising area only to the advertising area. (Step 7.7). If the advertisement area is adjusted only to the advertisement area, an application for registering an advertisement is made to the terminal 42 of the advertiser (step 8). Otherwise, in order to be determined as an advertisement area, the advertiser needs to select the empty space that the advertiser wants to advertise again as the terminal 42 of the advertiser (step 7).

14 is a flow chart for checking advertisement availability in a blank space advertisement showing a method for applying for advertisement of an advertiser through online according to the present invention.

Referring to FIG. 14, the corresponding advertisement application system server 10 receives the input advertisement information input data, and determines whether or not the system operator reflects the advertisement data received from the application (step 8.5). If it is determined to be reflected, the advertisement application system server 10 receives the input advertisement information input data and displays the screen on which the advertisement destination object screen is processed (in accordance with the advertisement requested by the advertiser) based on the received input data. Create and save the created screen in the destination object DB 23 as 'Advertiser object screen data (tentative name) for the advertisement application screen' when the advertisement screen is provided to 6 advertisers after registering 9 advertisements. (Step 8.7). The advertisement data is recorded in the advertisement DB 24 as 'registered advertisement data' (tentative name) and registered as a registered advertisement (step 9). If it is not reflected, a new advertisement application will be required to register the advertisement (step 6).

21 is a large scale step for an advertisement destination showing an advertisement application method of an advertiser through online according to the present invention, an advertisement application method of an advertiser through the advertisement destination object registration (hereinafter, the advertisement destination, the advertisement destination object registration advertisement application method). Is a big flow chart showing them.

FIG. 22 is a flowchart illustrating a large scale step of a method for applying for advertisement of an advertiser through online according to the present invention. Plus it's a big flowchart.

21 and 22, the application screen provided by the corresponding advertisement application system server 10 to the user terminal 40 instead of the advertisement destination, which is connected through the wired / wireless online network 30 according to the present invention. Inputting the advertisement-related data (the above) and applying to register the (the) advertisement in the advertisement destination DB 21 (100).

Apply to the application screen provided by the corresponding advertisement application system server 10 to the terminal of the user (not 42 of the advertiser) connected through the wired / wireless online network 30 (the above) by applying the advertiser-related data (the above) In step 200, the advertiser is registered in the advertiser DB 22.

To the application screen provided by the corresponding advertisement application system server 10 to the terminal 41 of the advertisement destination connected through the wired / wireless online network 30, the advertisement destination object-related data is inputted and applied for (the above). The object is registered in the advertisement destination DB 23 (step 300).

Advertise the advertisement DB (the above) by applying the advertisement-related data (the above) to the application screen provided by the corresponding advertisement application system server 10 to the terminal 41 of the advertiser connected through the wired / wireless online network 30. Register in step 24) (400).

Referring to FIG. 22, the terminal 41 of the advertising destination connected through the online 30 is used online and offline if offline using the destination advertisement object & the application data related to the application. According to the individual situation) the advertisements are implemented according to the actual advertisement of the actual advertiser (step 500).

In addition, in the order of the step (100) of the advertisement destination application, the registration step and the step (200), the advertiser application and the registration step, the step (100) is followed by the step (200); Step (200) is followed by step (100); Step (100) and step (200) are performed simultaneously; The steps (100) and (200) proceed in any order; Proceed to one of the above methods.

31 is a core flowchart illustrating a method for applying for advertisement by an advertiser and an advertisement for registering an individual entity according to the present invention.

32 is a key flowchart illustrating an advertisement destination, an advertisement destination individual registration advertisement application method, and a blank space advertisement fusion method, which illustrate an advertisement application method of an advertiser through online according to the present invention.

33 is a core flowchart illustrating a method for applying for advertisement of an advertiser through online according to the present invention; to be.

Referring to FIGS. 31, 32, and 33, the application and registration of the advertisement destination according to the present invention (step 100) is performed by the terminal of the user who is not the advertisement destination such as a PC or a mobile phone through the wired / wireless online network 30. If (40, not 41) attempts to access the page of the advertisement request system server 10, the advertisement request system server 10 may apply to the user terminal (40, not 41) of the advertisement destination, not the advertisement destination. Provide a user interface of (step 110). Advertiser destination information is input via the user interface to the user's terminal 41 rather than the advertiser's destination (step 120). The advertiser data (completed in all steps) is recorded in the advertiser DB 21 as 'registered advertiser data' (tentative name) and registered with the registered advertiser (step 130).

Registering and applying for an advertiser (step 200), a user terminal (not 42, not 42) of an advertiser, such as a PC or a mobile phone, through the wired / wireless online network 30, the advertiser application of the corresponding advertisement application system server 10 If the user attempts to access the page, the advertisement application system server 10 provides the user interface of the page to which the advertiser can apply to the user's terminal 42 instead of the advertiser (step 210). Advertiser information is input via the user interface to the user's terminal 40 rather than 42 (step 220). The advertiser data (completed all steps) is recorded in the advertiser DB 22 as 'registered advertiser data' (tentative name) and registered as a registered advertiser (step 230).

Referring to FIG. 31, in order to apply for and register an advertisement destination entity (step 300), the advertisement application terminal server 10 of the advertisement destination system such as a PC or a mobile phone is connected through the wired / wireless online network 30. When the user attempts to access a page for signing up to an advertiser destination, the corresponding advertisement application system server 10 provides the user interface of the page for signing up for an advertiser destination to the terminal 41 of the advertiser (step 310). The advertisement destination object information including the advertisement destination object screen is input to the terminal 41 of the advertisement destination (step 320). The advertiser destination data (completed in all the steps) is recorded in the advertiser destination DB 23 as 'registered destination object data' (tentative name) and registered as the registered destination entity (step 330).

Registering and registering an advertisement (step 400), the terminal 42 of the advertiser, such as a PC, a mobile phone through the wired or wireless online network 30 attempts to access the page to the advertisement application system server 10 of the advertisement application Then, the advertisement application system server 10 provides the user terminal 42 of the advertiser application page including the advertisement space selection including the advertisement space selection (step 410). Advertiser information is input to the advertiser's terminal 42 via the user interface (step 420). The advertisement data (completed in all steps) is recorded in the advertisement DB 23 as 'registered advertisement data' (tentative name), and the registered advertisement is registered (step 430).

In addition, in the order of the step (100) of the advertisement destination application, the registration step and the step (200), the advertiser application and the registration step, the step (100) is followed by the step (200); Step (200) is followed by step (100); Step (100) and step (200) are performed simultaneously; The steps (100) and (200) proceed in any order; Proceed to one of the above methods.

32 and 33, when a terminal 41 of an advertisement destination such as a PC or a mobile phone attempts to access a page where an advertisement destination object of the corresponding advertisement application system server 10 can be accessed through the wired / wireless online network 30, The advertisement application system server 10 provides the terminal 41 of the advertisement destination with the user interface of the page where the advertisement destination object can be applied (step 2). Advertiser object for setting the advertisement object object application environment including the advertisement object object screen (including the advertisement prohibited area setting (included in FIG. 33 only, not included in FIG. 32)) through the user interface to the terminal 41 of the advertiser. Enter the information (step 3). Upon completion of the advertiser object information input, the terminal 41 of the advertiser station makes an application for registration of the advertiser object (step 4). The advertiser object data (completed in all steps) is recorded in the advertiser object DB 23 as 'registered advertiser object data' (tentative name) and registered as a registered advertiser object (step 5).

When the terminal 42 of the advertiser, such as a PC or a mobile phone, attempts to access an advertisement request page of the advertisement application system server 10 through the wired / wireless online network 30, the advertisement application system server 10 is connected to the terminal of the advertiser ( 42) provide a user interface of the page to the advertisement application (step 6). The advertiser's terminal 42 selects an empty space that the advertiser wants to advertise among the spaces that the advertiser does not designate as an advertisement space through the user interface (shows an advertisement impossible region and an advertisement region when providing the advertisement selection screen (FIG. 33 only). 32, the advertisement information for setting the advertisement application preferences) is input (step 7). After the advertisement information is input, an application for advertisement registration is made to the advertiser's terminal 42 (step 8). The advertisement data (completed in all steps) is recorded in the advertisement DB 24 as 'registered advertisement data' (tentative name) and registered as a registered advertisement (step 9).

Referring to FIG. 33, an advertisement destination object (where a newspaper company, a site operator, a broadcaster, etc. advertises) receives an online order from an advertiser (the advertisement destination is a real advertisement of the advertiser online (print, site, broadcast). Etc.) to make an order for the advertiser's advertisement, and to create an online object on the screen in place of the actual advertisement of the advertiser. (Step 1).

The advertisement application system server 10 receives the input destination entity information input data, and determines whether or not the system operator reflects the destination advertisement object data received by the system (step 4.5). If it is determined to be reflected, the advertisement destination object data is recorded in the advertisement destination object DB 23 as 'registered destination object data' (tentative name) and registered as the registered destination object (step 5). If it is determined not to be reflected, the new advertiser must apply for a new advertiser registration (step 1).

The advertisement application system server 10 receives the input of the empty space selection information input data that the advertiser wants to advertise, and checks whether the input advertiser receives the input of the empty space selection information that the advertiser wants to advertise in the system. (Step 7.5). When it is determined that the advertisement area is available, when the advertisement information is input, an application for advertisement registration is applied to the terminal 42 of the advertiser (step 8). If it is determined as non-reflective, in order to be determined as an advertisement area, the advertiser needs to select an empty space to be advertised again as the terminal 42 of the advertiser (step 7).

The advertisement application system server 10 receives the input advertisement information input data, and determines whether or not the system operator reflects the advertisement data received from the application (step 8.5). If determined to be reflected, the advertisement data is recorded in the advertisement DB 24 as 'registered advertisement data' (tentative name) and registered as a registered advertisement (step 9). If it is not reflected, a new advertisement application will be required to register the advertisement (step 6).

The terminal 41 of the advertiser site connected through the online 30 uses the advertiser destination object & the application data related to the above application online to go online and offline to go offline (according to the actual destination site situation). The advertisements are implemented according to the actual advertisements of the actual advertisers (step 500).

FIG. 34 is a flowchart illustrating small scale steps showing an advertisement destination in the determination of whether to reflect the decision makers in the advertisement destination and the advertisement individual entity registration advertisement application method according to the present invention.

FIG. 35 is a flowchart illustrating small-scale steps for showing an advertiser in determining whether or not to reflect the decision maker in the advertisement destination, the advertisement individual entity registration advertisement application method, which shows the advertisement application method of the advertiser through online according to the present invention.

FIG. 36 is a flowchart illustrating small scale steps related to an advertisement destination entity in determining whether to reflect the decision makers in the advertisement destination or advertisement destination entity registration advertisement application method showing the advertisement application method online through the present invention. .

FIG. 37 is a flowchart illustrating small scale steps related to advertisement in determining whether to reflect the decision maker in the advertising agency or the advertisement individual entity registration advertisement application method illustrating the advertisement application method through online according to the present invention.

Referring to FIG. 34, the advertisement application system server 10 according to the present invention according to the present invention receives the input of advertisement destination information input data, and applies the advertisement destination data received by the application to 'registered advertisement destination data'. (Tentative name) is recorded in the destination DB 21 (step 128). The system operator decides whether to reflect the advertisement destination (step 129). If it is determined to be reflected, the advertisement destination data is recorded in the advertisement destination DB 21 as 'registered destination data' (tentative name) and registered with the registered destination (step 130). If it is determined not to reflect, the advertisement destination data is not recorded in the advertisement destination DB 21 as 'registered destination data' (tentative name) (step 130a).

Referring to FIG. 35, the advertisement application system server 10 according to the present invention receives the inputted advertiser information input data, and the advertiser data received by the advertiser is referred to as an advertiser DB (tentative name). 22) (step 228). The system operator determines whether to reflect the advertiser (step 229). If it is determined to reflect, the advertiser data is recorded in the advertiser DB 22 as 'registered advertiser data' (tentative name) and registered as a registered advertiser (step 230). If it is determined not to reflect, the advertiser data is not recorded in the advertiser DB 21 as 'registered advertiser data' (tentative name) (step 230a).

Referring to FIG. 36, the advertisement application system server 10 according to the present invention receives the input destination entity information input data, and applies the registered advertisement destination object data to the destination advertisement object data. It is recorded in the advertiser destination DB 23 under a tentative name (step 328). The system operator decides whether or not to reflect the advertiser destination (step 329). If determined to be reflected, the destination object data is recorded in the destination object DB 23 as 'registered destination object data' (tentative name) and registered as the registered destination object (step 330). If it is determined not to reflect, the advertiser destination data is not recorded in the destination destination DB 23 as 'registered destination object data' (tentative name) (step 330a).

Referring to FIG. 37, the advertisement application system server 10 according to the present invention receives the input advertisement information input data, and the advertisement data received from the application is referred to as an advertisement DB (tentative name). 24) (step 428). The advertiser decides whether to reflect the advertisement (step 429). If determined to be reflected, the advertisement data is recorded in the advertisement DB 24 as 'registered advertisement data' (tentative name) and registered as a registered advertisement (step 430). If it is determined not to reflect, the advertisement data is not recorded in the advertisement DB 24 as 'registered advertisement data' (tentative name) (step 430a).

FIG. 38 is a flowchart illustrating medium scale steps illustrating an advertisement destination and an advertisement destination registration method using data associated with an advertisement destination entity & advertisement destination registration method showing an advertisement application method of an advertiser through online according to the present invention.

Referring to FIG. 38, a terminal 41 of an advertisement destination such as a PC or a mobile phone may use the advertisement destination object of the advertisement application system server 10 & the application advertisement-related data through the wired / wireless online network 30. When attempting to connect, the advertisement application system server 10 provides the terminal 41 of the advertisement destination with the user interface of the page where the advertisement destination object & the application advertisement related data can be used (step 510). The advertisement destination object & the application advertisement-related data can be secured to be downloaded and used on the page where the advertisement advertisement object & the application advertisement-related data can be used through the user interface to the terminal 41 of the advertisement destination (step 520). Advertisers can use the secured Advertiser Objects & the Advertisement Advertisement-Related Data to print the advertisements as printed advertisements, online advertisements, broadcast advertisements, and so on. Implementation in accordance with the actual advertisement (step 530).

401 to 444 are screen configuration diagrams sequentially showing various examples of respective screens of an advertisement application method of an advertiser through online according to the present invention.

501 to 505 are screen configuration diagrams illustrating various examples of advertisements implemented by an advertisement application method of an advertiser through online according to the present invention.

Although the present invention has been described through specific and preferred embodiments, various modifications, changes, and implementations can be made without departing from the scope of the present invention.

In addition, detailed descriptions for the practice of the invention and the missing description of the claims are replaced by the drawings.

10: the corresponding advertisement application system server
11: the advertisement management unit 12: site management and external interface management unit
20: DB
21: Advertiser DB 22: Advertiser DB 23: Advertiser entity DB 24: Advertisement DB
(* ex. Advertisement Hankook Ilbo, Advertiser Advertisement Hankook Ilbo November 11, 2011 Newspaper Advertisement / Advertiser nhn, Advertiser object naver.com Advertisement)
30: wired and wireless online
40: user terminal
41: terminal of the advertising agency 42: terminal of the advertiser 43: terminal of another user (not registered as an advertiser or advertiser)

Claims (20)


In the method and system of advertisement application of advertiser through online,

If an advertiser wants to advertise in a space other than the space designated by the advertising agency (newspaper, site operator, broadcaster, etc.), the advertiser can select the advertisement space and apply for the advertisement. Advertisement application method and system of advertiser through online characterized by advertisement application method.



In the method and system of advertisement application of advertiser through online,

(1) Advertisers (where newspapers, site operators, broadcasters, etc. advertise) receive the advertiser's advertisements for the advertiser's objects (advertisers online) for actual advertisements (prints, sites, broadcasts, etc.) of the advertisers. Creating an object which displays a screen on behalf of the actual advertisement of the advertising agency online in order to receive it;
(2) providing an advertiser destination application screen to a terminal of an advertiser who wants to apply for the advertiser destination online to enable the advertiser destination request;
(3) setting an advertiser destination application environment (including a part further comprising a step of presetting an advertisement prohibited area of the empty space with the terminal of the advertiser in advance) online to the terminal of the advertiser; Wow;
(4) applying for the advertisement destination entity to the terminal of the advertisement destination;
(4.5) a step in which the system operator checks whether an advertisement destination object applied to the terminal of the advertisement destination is available for advertisement;
(5) registering, by the system operator, the advertisement destination entity;
(6) providing an advertisement application screen to a terminal of an advertiser who wants to apply for advertisements to the corresponding destination entity online so that the advertisement application can be made;
(7) If there is an empty space where the terminal of the advertiser wants to advertise with the terminal of the advertiser, not in the place designated as the advertisement space on the advertisement destination object, Selecting the empty space as an advertisement space by a terminal of an advertiser;
(7.5) checking, by the advertiser's terminal, whether the space selected as the advertisement space is an advertisement area;
(8) applying an advertisement to the terminal of the advertiser;
(8.5) checking, by the terminal of the advertiser, whether the advertisement applied to the terminal of the advertiser is advertised;
(9) registering the advertisement with the terminal of the advertisement destination;
Step (500) to the terminal of the advertising destination to use the advertising destination object and the application-related data related to the application
Advertiser application method and system through the online, characterized in that it comprises a.



In the method and system of advertisement application of advertiser through online,

(2) providing an advertiser destination application screen to a terminal of an advertiser who wants to apply for the advertiser destination online to enable the advertiser destination request;
(3) setting an advertiser object applying environment for the advertiser object online to the terminal of the advertiser;
(4) applying for the advertisement destination entity to the terminal of the advertisement destination;
(5) registering, by the system operator, the advertisement destination entity;
(6) providing an advertisement application screen to a terminal of an advertiser who wants to apply for advertisements to the corresponding destination entity online so that the advertisement application can be made;
(7) selecting the empty space as the advertisement space by the advertiser's terminal if there is a space to be advertised by the terminal of the advertiser in a place where the advertisement destination is not designated as the advertisement space by the terminal of the advertiser;
(8) applying an advertisement to the terminal of the advertiser;
(9) step of registering advertisement with terminal of advertisement destination
Advertiser application method and system through the online, characterized in that it comprises a.



The method according to claim 3 or 12, wherein
Before step (2) above
(1) Advertisers (where newspapers, site operators, broadcasters, etc. advertise) receive the advertiser's advertisements for the advertiser's objects (advertisers online) for actual advertisements (prints, sites, broadcasts, etc.) of the advertisers. In order to receive an online display of the actual advertisement of the advertising agency.
Advertiser application method and system through the online further comprising.



The method according to claim 3 or 12, wherein
After step (4)
(4.5) Step that the system operator checks whether the advertisement destination object applied to the terminal of the advertising destination is available for advertisement.
Advertiser application method and system through the online further comprising.



The method according to claim 3 or 12, wherein
After step (7) above
(7.5) confirming whether the space selected as the advertising space is an advertisement area by the terminal of the advertiser.
Advertiser application method and system through the online further comprising.



The method according to claim 3 or 12, wherein
After step (8) above
(8.5) checking whether the advertisement applied to the advertiser's terminal is possible to the advertisement terminal.
Advertiser application method and system through the online further comprising.



In the method and system of advertisement application of advertiser through online,

Step (100) requesting and registering an advertisement destination through a terminal of a user other than the advertisement destination connected online;
(200) applying and registering an advertiser to a terminal of a user other than the advertiser connected through online;
Step 300, requesting and registering an advertiser destination object through the terminal of the advertiser connected via online;
And a step (400) of applying for an advertisement to the terminal of the advertiser connected through the online (reporting the registered advertisement destination object) and registering the advertisement through the advertiser.



In the method and system of advertisement application of advertiser through online,

In step (100), applying for and registering an advertisement destination through a terminal of a user other than the advertisement destination connected online,
Step (110) providing a page screen for applying for the advertising agency (to the terminal of the user, not the advertising agency);
Step (120) inputting destination data to be entered for the destination application;
(130) recording the advertiser data received by the application as 'registered advertiser data' (tentative name) in the advertiser DB;

In step (200) to register and apply for the advertiser to the terminal of the user rather than the advertiser connected through online,
(210) providing a page screen for applying for the advertiser (to the terminal of the user, not the advertiser);
Inputting advertiser data to be input for the advertiser application (220);
(230) recording the advertiser data received in the advertiser DB as 'registered advertiser data' (tentative name),

In step (300), applying for and registering an advertiser destination with the terminal of the advertiser connected online,
(310) providing a page screen for applying for the advertiser destination (to the terminal of the advertiser);
Step 320, inputting advertiser destination data to be inputted for the advertiser destination request;
(330) recording the advertiser object data received and received in the advertiser object DB as 'registered advertiser object data' (tentative name),

In step (400) to register and apply for the advertisement (the above) to the terminal of the advertiser connected through online,
Providing a page screen for applying for the advertisement (step 410);
Step 420, inputting advertisement data to be input for the advertisement application;
Step (430) the method and system for advertising application of the advertiser via the online comprising the step of recording the advertisement data received in the advertisement DB 'registered advertising data' (tentative name).



The method according to claim 8 or 9 or 10 or 11,

The order of step (100) and step (200) is
Step (100) is followed by step (200);
Step (200) is followed by step (100);
Step (100) and step (200) are performed simultaneously;
The steps (100) and (200) proceed in any order; (Ie, steps (100) and (200) are in a formal order defined for understanding with FIG. 21, and the advertising agency may proceed first in time regardless of the order, or the advertiser may proceed first or at the same time. )
Advertiser application method and system through the online, characterized in that only one of the above methods to proceed.



In the method and system of advertisement application of advertiser through online,

In step (100), applying for and registering an advertisement destination through a terminal of a user other than the advertisement destination connected online,
Step (110) providing a page screen for applying for the advertising agency (to the terminal of the user, not the advertising agency);
Step (120) inputting destination data to be entered for the destination application;
(130) recording the advertiser data received by the application as 'registered advertiser data' (tentative name) in the advertiser DB;

In step (200) to register and apply for the advertiser to the terminal of the user rather than the advertiser connected through online,
(210) providing a page screen for applying for the advertiser (to the terminal of the user, not the advertiser);
Inputting advertiser data to be input for the advertiser application (220);
(230) recording the advertiser data received in the advertiser DB as 'registered advertiser data' (tentative name),

(1) Advertisers (where newspapers, site operators, broadcasters, etc. advertise) receive the advertiser's advertisements for the advertiser's objects (advertisers online) for actual advertisements (prints, sites, broadcasts, etc.) of the advertisers. Creating an object which displays a screen on behalf of the actual advertisement of the advertising agency online in order to receive it;
(2) providing an advertiser destination application screen to a terminal of an advertiser who wants to apply for the advertiser destination online to enable the advertiser destination request;
(3) setting an advertiser destination application environment (including a part further comprising a step of presetting an advertisement prohibited area of the empty space with the terminal of the advertiser in advance) online to the terminal of the advertiser; Wow;
(4) applying for the advertisement destination entity to the terminal of the advertisement destination;
(4.5) a step in which the system operator checks whether an advertisement destination object applied to the terminal of the advertisement destination is available for advertisement;
(5) registering, by the system operator, the advertisement destination entity;
(6) providing an advertisement application screen to a terminal of an advertiser who wants to apply for advertisements to the corresponding destination entity online so that the advertisement application can be made;
(7) If there is an empty space where the terminal of the advertiser wants to advertise with the terminal of the advertiser, not in the place designated as the advertisement space on the advertisement destination object, Selecting the empty space as an advertisement space by a terminal of an advertiser;
(7.5) checking, by the advertiser's terminal, whether the space selected as the advertisement space is an advertisement area;
(8) applying an advertisement to the terminal of the advertiser;
(8.5) checking, by the terminal of the advertiser, whether the advertisement applied to the terminal of the advertiser is advertised;
(9) registering the advertisement with the terminal of the advertisement destination;
Step (500) to the terminal of the advertising destination to use the advertising destination object and the application-related data related to the application
Advertiser application method and system through the online, characterized in that it comprises a.



In the method and system of advertisement application of advertiser through online,

In step (100), applying for and registering an advertisement destination through a terminal of a user other than the advertisement destination connected online,
Step (110) providing a page screen for applying for the advertising agency (to the terminal of the user, not the advertising agency);
Step (120) inputting destination data to be entered for the destination application;
(130) recording the advertiser data received by the application as 'registered advertiser data' (tentative name) in the advertiser DB;

In step (200) to register and apply for the advertiser to the terminal of the user rather than the advertiser connected through online,
(210) providing a page screen for applying for the advertiser (to the terminal of the user, not the advertiser);
Inputting advertiser data to be input for the advertiser application (220);
(230) recording the advertiser data received in the advertiser DB as 'registered advertiser data' (tentative name),

(2) providing an advertiser destination application screen to a terminal of an advertiser who wants to apply for the advertiser destination online to enable the advertiser destination request;
(3) setting an advertiser object applying environment for the advertiser object online to the terminal of the advertiser;
(4) applying for the advertisement destination entity to the terminal of the advertisement destination;
(5) registering, by the system operator, the advertisement destination entity;
(6) providing an advertisement application screen to a terminal of an advertiser who wants to apply for advertisements to the corresponding destination entity online so that the advertisement application can be made;
(7) selecting the empty space as the advertisement space by the advertiser's terminal if there is a space to be advertised by the terminal of the advertiser in a place where the advertisement destination is not designated as the advertisement space by the terminal of the advertiser;
(8) applying an advertisement to the terminal of the advertiser;
(9) step of registering advertisement with terminal of advertisement destination
Advertiser application method and system through the online, characterized in that it comprises a.



The method according to claim 2 or 6 or 11,
After step (7.5) above

(7.7) step of abandoning the non-advertising area among the advertising areas selected by the advertiser and determining whether to adjust the advertising area only to the advertising area.
Advertiser application method and system through the online further comprising.



The method according to claim 2 or 7, or 11,
After step (8.5) above

(8.7) step of generating the processed screen of the advertiser destination object (in accordance with the advertisement requested by the advertiser)
Advertiser application method and system through the online further comprising.



10. The method of claim 9,

Before step 30) of the step (100),
Step (128) recording the advertisement data received at the advertisement destination DB as 'registered application data' (tentative name);
(129) a step of determining whether or not to reflect the advertising destination by the system operating entity that is the decision maker of the step;

Before step 30) of the step (200),
Step (228) recording the advertiser data received in the advertiser DB as 'advertiser application for registration' (tentative name);
(229) determining whether to reflect the advertiser by the system operating entity that is the decision maker of the reflection step;

Before step 30) of the step (300),
Step (328) recording the destination advertisement object data received in the advertisement destination entity DB as 'registered destination advertisement object data' (tentative name);
(329) deciding whether or not to reflect the advertisement destination entity by a system operating entity that is a decision maker of the step;

Before step 30) of the step (400),
Step (428) recording the advertisement data received in the advertisement DB as a 'registered advertisement data' (tentative name);
In step (429), the advertising agency, which is the decision maker of the reflection reflection step, determines whether the advertisement is reflected or not.
Advertiser application method and system through the online further comprising.


The method according to claim 3 or 8 or 9 or 12,
After step (9) of claim 3 or after step (400) of claim 8 or after step (400) of claim 9
Step (500) to the terminal of the advertising destination to use the advertising destination object and the data related to the application advertisement
Advertiser application method and system through the online further comprising.



The method according to claim 2 or 11 or 16,
In step (500), the advertisement destination object & the application-related data related data can be used by the terminal of the advertisement destination.

Providing a page screen on which the advertisement destination object & the application advertisement related data can be used to the terminal of the advertisement destination (step 510);
Step 520, making the data available (by downloading data, etc.) to the terminal of the advertising destination;
Step 530, a method and system for applying for advertisement of an advertiser online, comprising the step of implementing the advertisements according to the actual advertisement of the advertisement destination in a manner usable using this data to the terminal of the advertisement destination. .



The method according to claim 3 or 12, wherein
Within step (3) above
A step of presetting an advertisement prohibited area in the empty space by the terminal of the advertiser
Advertiser application method and system through the online further comprising.



The method according to claim 3 or 12, wherein
In step (7) above
To show the area that can not be advertised and ad available when providing the advertisement selection screen
A method and system for applying for advertisement of advertiser through online.



13. The method according to claim 11 or 12,

Before step 130,
Step (128) recording the advertisement data received at the advertisement destination DB as 'registered application data' (tentative name);
(129) a step of determining whether or not to reflect the advertising destination by the system operating entity that is the decision maker of the step;

Before step 230,
Step (228) recording the advertiser data received in the advertiser DB as 'advertiser application for registration' (tentative name);
(229) a step of determining whether to reflect the advertiser by the system operating entity that is the decision maker of the reflection
Advertiser application method and system through the online further comprising.
KR1020110105685A 2011-10-17 2011-10-17 The method and the system for advertiser's ad appliance by the online KR20130041447A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106815225A (en) * 2015-11-27 2017-06-09 方正国际软件(北京)有限公司 A kind of floating advertisement treatment of media interface and the method and device of display

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106815225A (en) * 2015-11-27 2017-06-09 方正国际软件(北京)有限公司 A kind of floating advertisement treatment of media interface and the method and device of display
CN106815225B (en) * 2015-11-27 2020-09-04 方正国际软件(北京)有限公司 Method and device for processing and displaying floating advertisements on media interface

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