CN106713034A - Wechat public account making user group activation monitoring method and apparatus - Google Patents
Wechat public account making user group activation monitoring method and apparatus Download PDFInfo
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- CN106713034A CN106713034A CN201611202450.4A CN201611202450A CN106713034A CN 106713034 A CN106713034 A CN 106713034A CN 201611202450 A CN201611202450 A CN 201611202450A CN 106713034 A CN106713034 A CN 106713034A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
- H04L41/14—Network analysis or design
- H04L41/142—Network analysis or design using statistical or mathematical methods
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
- H04L41/14—Network analysis or design
- H04L41/147—Network analysis or design for predicting network behaviour
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Abstract
The invention discloses a Wechat public account making user group activation monitoring method and apparatus. The method comprises the following steps: scheduling a user management interface through a Wechat public platform account to obtain a fan ID list of a Wechat public account; obtaining behavior data of Wechat public platform users by use of the fan ID list; setting a time axis by use of a system default setting mode or a customization monitoring period selection mode, and analyzing a fan data trend and a page flow trend of the Wechat public platform in a set time period; by taking time as an abscissa and a research dimension value as an ordinate, performing visualization on a user data analysis result, wherein the research dimension value comprises a fan increment, a fan mobile phone number increment, a page flow and an access amount; and ending analysis. According to the invention, user attribute customization and specific user group identification can be realized, application states and behavior of specified user groups can be continuoly tracked, the fan increment and the page flow change trend can be known in real time, and the activation of the users of the Wechat public platform can be more accurately monitored.
Description
Technical field
The present invention relates to customer group liveness monitoring field, more particularly to a kind of wechat public number formulates customer group liveness
Monitoring method and device.
Background technology
Traditional wechat public user monitoring platform is mainly used in checking bean vermicelli number situation of change, such as new concern number, net
Increase concern number, cancel concern number and accumulation concern number etc..This kind of platform is supervised global user as research object
Survey, it is impossible to pointedly follow the trail of the situation of change of particular group liveness, lack more fine-grained user management.Due to can not
Particular group is identified, and can not continue to track use state and the behavior for specifying customer group, powder can not be recognized
Silk increment and page changes in flow rate trend, so as to the liveness of wechat public platform user can not be monitored accurately.
The content of the invention
The technical problem to be solved in the present invention is, for the drawbacks described above of prior art, there is provided a kind of achievable user
Self-defining attribute and particular group recognize, can continue to track the use state of specified customer group and behavior, can in real time understand powder
Silk increment and page changes in flow rate trend, can more accurately monitor wechat public platform user liveness wechat public number system
Determine customer group liveness monitoring method and device.
The technical solution adopted for the present invention to solve the technical problems is：Constructing a kind of wechat public number specifies customer group to live
Jerk monitoring method, comprises the following steps：
A user management interface) is called by wechat public platform account, the bean vermicelli ID lists of wechat public number are obtained；
B the behavioral data of user in wechat public platform) is obtained using the bean vermicelli ID lists；The behavior number of the user
Paid according to including user concerned time, user's subscription status, accession page, access frequency and flow；
C) take system default set-up mode or select the mode setting time axle of self-defined monitoring cycle, during analysis setting
Between in section the wechat public platform bean vermicelli data trend and page traffic trends；
D) with the time as abscissa, Research Dimensions value is ordinate, and visualization presentation is carried out to Users'Data Analysis result；
The Research Dimensions value includes bean vermicelli increment, bean vermicelli cell phone number increment, page flow and visit capacity；
E) analysis terminates.
In wechat public number of the present invention specifies customer group liveness monitoring method, in the step D) and step
E also comprise the following steps between)：
D1) by the use of the identification information field for possessing major key property as splicing field, field data list is obtained；The mark
It is phone number or IMEI to know information field；
D2) customer group category attribute is defined；The customer group category attribute include consumption user, silent user and
Concern user；
D3) on the basis of splicing field, field data list and customer group category attribute is obtained, according to splicing rule
Concatenation is performed, bottom data and specified user group is matched.
In wechat public number of the present invention specifies customer group liveness monitoring method, to the bean vermicelli data trend
Analysis, be by the setting time section in user to wechat public platform pay close attention to and cancel concern behavior state, calculate
Bean vermicelli increment and bean vermicelli cell phone number increment；Analysis to the page traffic trends, then be using the setting time
The access index of user in section, is presented page flow and visit capacity.
In wechat public number of the present invention specifies customer group liveness monitoring method, the splicing rule is to utilize
The phone number or IMEI carry out unique match identification to bottom data and specified user group, filter out in bottom data with
The user data for specifying customer group related, and the bean vermicelli quantity of the specified customer group and the Long-term change trend feelings of page flow are presented
Condition.
Realize that above-mentioned wechat public number specifies the device of customer group liveness monitoring method, bag the invention further relates to a kind of
Include：
Interface interchange unit：For calling user management interface by wechat public platform account, wechat public number is obtained
Bean vermicelli ID lists；
Behavioral data acquiring unit：Behavior number for obtaining user in wechat public platform using the bean vermicelli ID lists
According to；The behavioral data of the user includes user concerned time, user's subscription status, accession page, access frequency and flow branch
Go out；
Trend analysis unit：During for taking system default set-up mode or select the mode of self-defined monitoring cycle to set
Countershaft, the bean vermicelli data trend and page traffic trends of the wechat public platform in analysis setting time section；
Visualized operation unit：For with the time as abscissa, Research Dimensions value to be ordinate, to Users'Data Analysis knot
Fruit carries out visualization presentation；The Research Dimensions value includes bean vermicelli increment, bean vermicelli cell phone number increment, page flow and visit
The amount of asking；
End unit：Terminate for analyzing.
In device of the present invention, also include：
Field data list acquiring unit：For by the use of the identification information field for possessing major key property as splicing field,
Obtain field data list；The identification information field is phone number or IMEI；
Category attribute definition unit：For being defined to customer group category attribute；The customer group category attribute includes
Consumption user, silent user and concern user；
Concatenation unit：For on the basis of splicing field, field data list and customer group category attribute is obtained, pressing
Concatenation is performed according to splicing rule, bottom data and specified user group is matched.
In device of the present invention, the analysis to the bean vermicelli data trend is by setting time section
User pays close attention to wechat public platform and cancels the behavior state of concern, calculates bean vermicelli increment and bean vermicelli cell phone number increases
Amount；Analysis to the page traffic trends, then be the access index using user in setting time section, and page flow is presented
Amount and visit capacity.
In device of the present invention, the splicing rule be using the phone number or IMEI to bottom data and
Specified user group carries out unique match identification, filters out related to specified customer group user data in bottom data, and be in
The bean vermicelli quantity of the existing specified customer group and the Long-term change trend situation of page flow.
Implement wechat public number of the invention and formulate customer group liveness monitoring method and device, with following beneficial effect
Really：Due to calling user management interface by wechat public platform account, the bean vermicelli ID lists of wechat public number are obtained；Using powder
Silk ID lists obtain the behavioral data of user in wechat public platform；By setting time axle, wechat in analysis setting time section
The bean vermicelli data trend and page traffic trends of public platform；Finally with the time as abscissa, Research Dimensions value is ordinate, right
Users'Data Analysis result carries out visualization presentation；Compared with existing traditional platform, the achievable user property of the present invention it is self-defined and
Particular group is recognized, and use state and the behavior of customer group are specified in lasting tracking on this basis, can in real time understand bean vermicelli
Increment and page changes in flow rate trend, can more accurately monitor the liveness of wechat public platform user.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
The accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, without having to pay creative labor, may be used also
Other accompanying drawings are obtained with according to these accompanying drawings.
Fig. 1 is that wechat public number of the present invention formulates method in customer group liveness monitoring method and device one embodiment
Flow chart；
Fig. 2 is the flow chart that method is further included in the embodiment；
Fig. 3 is the structural representation of device in the embodiment.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
In wechat public number of the present invention formulates customer group liveness monitoring method and device embodiment, its wechat public number
The flow chart figure for formulating customer group liveness monitoring method is as shown in Figure 1.In Fig. 1, the wechat public number is formulated customer group and is enlivened
Degree monitoring method comprises the following steps：
Step S01 calls user management interface by wechat public platform account, obtains the bean vermicelli ID row of wechat public number
Table：In this step, user management interface is called by wechat public platform account, obtain the bean vermicelli ID lists of wechat public number.
Step S02 obtains the behavioral data of user in wechat public platform using bean vermicelli ID lists：In this step, using powder
Silk ID lists obtain the behavioral data of user in wechat public platform, and the behavioral data of the user includes user concerned time, uses
Family subscription status, accession page, access frequency and flow expenditure etc..
Step S03 takes system default set-up mode or selects the mode setting time axle of self-defined monitoring cycle, analysis
The bean vermicelli data trend and page traffic trends of wechat public platform in setting time section：This step is mainly to user behavior number
According to being analyzed, specifically, in this step, taking system default set-up mode or selecting the mode of self-defined monitoring cycle to set
Time shaft, the bean vermicelli data trend and page traffic trends of (in given period of time) wechat public platform in analysis setting time section.
The monitoring cycle that system default set-up mode is set is nearly 30 days or last 30 days, in practical application, system default set-up mode
The monitoring cycle of setting can be to adjust accordingly according to specific needs.
It is noted that in the method for the present embodiment, the analysis to bean vermicelli data trend is by setting time section
Interior user pays close attention to wechat public platform and cancels the behavior state of concern, calculates bean vermicelli increment and bean vermicelli cell phone number increases
Amount；Analysis to page traffic trends, then be the access index using user in setting time section, and page flow and access is presented
Amount.
With the time as abscissa, Research Dimensions value is ordinate to step S04, and Users'Data Analysis result is visualized
Present：This step is mainly the presentation to analysis result, specifically, in this step, with the time as abscissa, Research Dimensions value is
Ordinate, visualization presentation is carried out to Users'Data Analysis result.The studies above dimension values include bean vermicelli increment, bean vermicelli movement hand
Machine number increment, page flow and visit capacity etc..
Step S05 analyses terminate：In this step, analysis terminates.
Compared with existing traditional platform, the method for the present invention can realize that user property is self-defined and particular group is recognized, and
Use state and the behavior of customer group are specified in lasting tracking on this basis, can in real time understand bean vermicelli increment and page changes in flow rate
Trend, can more accurately monitor the liveness of wechat public platform user.
For the present embodiment, some steps are still further comprised between above-mentioned steps S04 and step S05, its tool
Body flow chart is as shown in Figure 2.In Fig. 2, also comprise the following steps between above-mentioned steps S04 and step S05：
Step S41 obtains field data list by the use of the identification information field for possessing major key property as splicing field：This
In step, by the use of the identification information field for possessing major key property as splicing field, field data list is obtained, for recognizing spy
Determine customer group.The identification information field can be phone number, or IMEI.
Step S42 is defined to customer group category attribute：In this step, customer group category attribute is defined, led to
Cross and select corresponding type attribute, it is possible to indicate the category attribute of customer group.It is noted that in the present embodiment, user
Group's category attribute is including consumption user, silent user and concern user etc..Certainly, in actual applications can also be according to specific need
Increase some other category attributes.
Step S43 splices on the basis of field, field data list and customer group category attribute in acquisition, according to splicing
Rule performs concatenation, matches bottom data and specified user group：In this step, splicing field, field data are being obtained
On the basis of list and customer group category attribute, concatenation is performed according to splicing rule, match bottom data and specified use
Family colony, realizes being accurately positioned for user activity monitoring.In above-mentioned splicing rule, using phone number or IMEI to bottom
Data and specified user group carry out unique match identification, filter out related to specified customer group number of users in bottom data
According to, and the bean vermicelli quantity of specified customer group and the Long-term change trend situation of page flow is presented, the final work for realizing specifying customer group
Jerk is monitored.
The present embodiment further relates to a kind of device for realizing the specified customer group liveness monitoring method of above-mentioned wechat public number, its
Structural representation is as shown in Figure 3.In Fig. 3, the device includes interface interchange unit 1, behavioral data acquiring unit 2, trend analysis
Unit 3, visualized operation unit 4 and end unit 5；Wherein, interface interchange unit 1 is used to be adjusted by wechat public platform account
User management interface is used, the bean vermicelli ID lists of wechat public number are obtained；Behavioral data acquiring unit 2 is used to utilize bean vermicelli ID lists
Obtain the behavioral data of user in wechat public platform；The behavioral data of above-mentioned user includes that user concerned time, user are subscribed to
State, accession page, access frequency and flow expenditure etc..
In the present embodiment, trend analysis unit 3 is used to take system default set-up mode or selects self-defined monitoring cycle
Mode setting time axle, analysis setting time section in wechat public platform bean vermicelli data trend and page traffic trends；System
The monitoring cycle that system default setting mode is set is nearly 30 days or last 30 days, and in practical application, system default set-up mode sets
The monitoring cycle put can be to adjust accordingly according to specific needs.It is horizontal seat that visualized operation unit 4 was used for the time
Mark, Research Dimensions value is ordinate, and visualization presentation is carried out to Users'Data Analysis result；The studies above dimension values include bean vermicelli
Increment, bean vermicelli cell phone number increment, page flow and visit capacity etc.；End unit 5 terminates for analysis.
It is noted that the behavior state of the device cancellation concern in the present embodiment, calculates bean vermicelli increment and bean vermicelli is moved
Dynamic phone number increment；Analysis to page traffic trends, then be the access index using user in setting time section, and page is presented
Surface current amount and visit capacity.
Compared with existing traditional platform, device of the invention can realize that user property is self-defined and particular group is recognized, and
Use state and the behavior of customer group are specified in lasting tracking on this basis, can in real time understand bean vermicelli increment and page changes in flow rate
Trend, can more accurately monitor the liveness of wechat public platform user.
In the present embodiment, the device also includes field data list acquiring unit 41, category attribute definition unit 42 and spells
Order unit 43；Wherein, field data list acquiring unit 41 is used for by the use of the identification information field for possessing major key property as spelling
Field is connect, field data list is obtained；Above-mentioned identification information field is phone number or IMEI；Category attribute definition unit 42 is used
It is defined in customer group category attribute；Above-mentioned customer group category attribute includes consumption user, silent user and concern user
Deng；Concatenation unit 43 is used on the basis of splicing field, field data list and customer group category attribute is obtained, according to spelling
Connect rule and perform concatenation, match bottom data and specified user group, realize being accurately positioned for user activity monitoring.On
It is to carry out unique match identification to bottom data and specified user group using the phone number or IMEI to state splicing rule, sieve
Related to specified customer group user data in bottom data is selected, and the bean vermicelli quantity and page flow for specifying customer group is presented
Long-term change trend situation, the final liveness monitoring for realizing specifying customer group.
It is noted that can also there is alternative solution in the present invention, for example：If bottom data occur cannot meet monitoring
The demand data of user, then by inside and outside multipath supplementary data storehouse by all kinds of means, extension bottom data capacity is solved, but
It is that this mode needs to expend system overhead, and easily influences the stability of database.
In a word, contrast prior art using user as global analysis object monitoring mode, the present invention can be directed to specific use
Family group realizes keeping track monitoring, more efficiently reaches the precision target of wechat public platform user's operation management.
Presently preferred embodiments of the present invention is the foregoing is only, is not intended to limit the invention, it is all in essence of the invention
Within god and principle, any modification, equivalent substitution and improvements made etc. should be included within the scope of the present invention.
Claims (8)
1. a kind of wechat public number specifies customer group liveness monitoring method, it is characterised in that comprise the following steps：
A user management interface) is called by wechat public platform account, the bean vermicelli ID lists of wechat public number are obtained；
B the behavioral data of user in wechat public platform) is obtained using the bean vermicelli ID lists；The behavioral data bag of the user
Include user concerned time, user's subscription status, accession page, access frequency and flow expenditure；
C) take system default set-up mode or select the mode setting time axle of self-defined monitoring cycle, analysis setting time section
The bean vermicelli data trend and page traffic trends of the interior wechat public platform；
D) with the time as abscissa, Research Dimensions value is ordinate, and visualization presentation is carried out to Users'Data Analysis result；It is described
Research Dimensions value includes bean vermicelli increment, bean vermicelli cell phone number increment, page flow and visit capacity；
E) analysis terminates.
2. wechat public number according to claim 1 specifies customer group liveness monitoring method, it is characterised in that described
Step D) and step E) between also comprise the following steps：
D1) by the use of the identification information field for possessing major key property as splicing field, field data list is obtained；The mark letter
Breath field is phone number or IMEI；
D2) customer group category attribute is defined；The customer group category attribute includes consumption user, silent user and concern
User；
D3) on the basis of splicing field, field data list and customer group category attribute is obtained, performed according to splicing rule
Concatenation, matches bottom data and specified user group.
3. wechat public number according to claim 1 specifies customer group liveness monitoring method, it is characterised in that to described
The analysis of bean vermicelli data trend, is the row for being paid close attention to wechat public platform and being cancelled concern by user in setting time section
It is state, calculates bean vermicelli increment and bean vermicelli cell phone number increment；Analysis to the page traffic trends, then be to utilize institute
The access index of user in setting time section is stated, page flow and visit capacity is presented.
4. wechat public number according to claims 1 to 3 any one specifies customer group liveness monitoring method, its feature
It is that the splicing rule is to carry out unique match to bottom data and specified user group using the phone number or IMEI
Identification, filters out related to specified customer group user data in bottom data, and the bean vermicelli number of the specified customer group is presented
The Long-term change trend situation of amount and page flow.
5. a kind of to realize that wechat public number as claimed in claim 1 specifies the device of customer group liveness monitoring method, it is special
Levy and be, including：
Interface interchange unit：For calling user management interface by wechat public platform account, the powder of wechat public number is obtained
Silk ID lists；
Behavioral data acquiring unit：Behavioral data for obtaining user in wechat public platform using the bean vermicelli ID lists；
The behavioral data of the user includes user concerned time, user's subscription status, accession page, access frequency and flow expenditure；
Trend analysis unit：For taking system default set-up mode or selecting the mode setting time of self-defined monitoring cycle
Axle, the bean vermicelli data trend and page traffic trends of the wechat public platform in analysis setting time section；
Visualized operation unit：For with the time as abscissa, Research Dimensions value to be ordinate, and Users'Data Analysis result is entered
Row visualization is presented；The Research Dimensions value includes bean vermicelli increment, bean vermicelli cell phone number increment, page flow and access
Amount；
End unit：Terminate for analyzing.
6. it is according to claim 5 to realize that wechat public number as claimed in claim 1 specifies the monitoring of customer group liveness
The device of method, it is characterised in that also include：
Field data list acquiring unit：For by the use of the identification information field for possessing major key property as splicing field, obtaining
Field data list；The identification information field is phone number or IMEI；
Category attribute definition unit：For being defined to customer group category attribute；The customer group category attribute includes consumption
User, silent user and concern user；
Concatenation unit：For on the basis of splicing field, field data list and customer group category attribute is obtained, according to spelling
Connect rule and perform concatenation, match bottom data and specified user group.
7. it is according to claim 5 to realize that wechat public number as claimed in claim 1 specifies the monitoring of customer group liveness
The device of method, it is characterised in that the analysis to the bean vermicelli data trend, is to micro- by user in setting time section
The concern of letter public platform and the behavior state of cancellation concern, calculate bean vermicelli increment and bean vermicelli cell phone number increment；To described
The analysis of page traffic trends, then be the access index using user in setting time section, and page flow and access is presented
Amount.
8. the realization wechat public number as claimed in claim 1 according to claim 5 to 7 any one specifies customer group
The device of liveness monitoring method, it is characterised in that the splicing rule is to bottom number using the phone number or IMEI
Unique match identification is carried out according to specified user group, related to specified customer group user data in bottom data is filtered out,
And the bean vermicelli quantity of the specified customer group and the Long-term change trend situation of page flow is presented.
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| CN201611202450.4A CN106713034A (en) | 2016-12-23 | 2016-12-23 | Wechat public account making user group activation monitoring method and apparatus |
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| CN109063134A (en) * | 2018-08-03 | 2018-12-21 | 湖南财经工业职业技术学院 | A kind of method and system of wechat public platform big data analysis |
| CN110278274A (en) * | 2019-06-25 | 2019-09-24 | 苏州梦嘉信息技术有限公司 | A kind of wechat public platform user monitoring method and system |
| CN110276036A (en) * | 2019-06-25 | 2019-09-24 | 苏州梦嘉信息技术有限公司 | A kind of Delivery Management System and method |
| CN110381172A (en) * | 2019-06-25 | 2019-10-25 | 苏州苏哲信息科技有限公司 | A kind of main body management method and system |
| CN110276036B (en) * | 2019-06-25 | 2022-03-29 | 苏州梦嘉信息技术有限公司 | Release management system and method |
| CN110855663A (en) * | 2019-11-12 | 2020-02-28 | 北京中安智达科技有限公司 | Identification method and system based on time-space correlation analysis |
| CN110855663B (en) * | 2019-11-12 | 2021-12-14 | 北京中安智达科技有限公司 | Identification method and system based on time-space correlation analysis |
| CN113326439A (en) * | 2021-06-30 | 2021-08-31 | 武汉虹旭信息技术有限责任公司 | User behavior data analysis method and device |
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Application publication date: 20170524 |