CN106713034A - Wechat public account making user group activation monitoring method and apparatus - Google Patents

Wechat public account making user group activation monitoring method and apparatus Download PDF

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Publication number
CN106713034A
CN106713034A CN201611202450.4A CN201611202450A CN106713034A CN 106713034 A CN106713034 A CN 106713034A CN 201611202450 A CN201611202450 A CN 201611202450A CN 106713034 A CN106713034 A CN 106713034A
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China
Prior art keywords
user
wechat public
data
customer group
bean vermicelli
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CN201611202450.4A
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Inventor
江颖
黄仕玲
张馨
钟山
吴国斌
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Guangzhou Wislife Intelligent Technology Co Ltd
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Guangzhou Wislife Intelligent Technology Co Ltd
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Priority to CN201611202450.4A priority Critical patent/CN106713034A/en
Publication of CN106713034A publication Critical patent/CN106713034A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04Real-time or near real-time messaging, e.g. instant messaging [IM]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L41/00Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
    • H04L41/14Network analysis or design
    • H04L41/142Network analysis or design using statistical or mathematical methods
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L41/00Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
    • H04L41/14Network analysis or design
    • H04L41/147Network analysis or design for predicting network behaviour

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Physics & Mathematics (AREA)
  • Algebra (AREA)
  • General Physics & Mathematics (AREA)
  • Mathematical Analysis (AREA)
  • Mathematical Optimization (AREA)
  • Mathematical Physics (AREA)
  • Probability & Statistics with Applications (AREA)
  • Pure & Applied Mathematics (AREA)
  • Measurement Of The Respiration, Hearing Ability, Form, And Blood Characteristics Of Living Organisms (AREA)

Abstract

The invention discloses a Wechat public account making user group activation monitoring method and apparatus. The method comprises the following steps: scheduling a user management interface through a Wechat public platform account to obtain a fan ID list of a Wechat public account; obtaining behavior data of Wechat public platform users by use of the fan ID list; setting a time axis by use of a system default setting mode or a customization monitoring period selection mode, and analyzing a fan data trend and a page flow trend of the Wechat public platform in a set time period; by taking time as an abscissa and a research dimension value as an ordinate, performing visualization on a user data analysis result, wherein the research dimension value comprises a fan increment, a fan mobile phone number increment, a page flow and an access amount; and ending analysis. According to the invention, user attribute customization and specific user group identification can be realized, application states and behavior of specified user groups can be continuoly tracked, the fan increment and the page flow change trend can be known in real time, and the activation of the users of the Wechat public platform can be more accurately monitored.

Description

Wechat public number formulates customer group liveness monitoring method and device
Technical field
The present invention relates to customer group liveness monitoring field, more particularly to a kind of wechat public number formulates customer group liveness Monitoring method and device.
Background technology
Traditional wechat public user monitoring platform is mainly used in checking bean vermicelli number situation of change, such as new concern number, net Increase concern number, cancel concern number and accumulation concern number etc..This kind of platform is supervised global user as research object Survey, it is impossible to pointedly follow the trail of the situation of change of particular group liveness, lack more fine-grained user management.Due to can not Particular group is identified, and can not continue to track use state and the behavior for specifying customer group, powder can not be recognized Silk increment and page changes in flow rate trend, so as to the liveness of wechat public platform user can not be monitored accurately.
The content of the invention
The technical problem to be solved in the present invention is, for the drawbacks described above of prior art, there is provided a kind of achievable user Self-defining attribute and particular group recognize, can continue to track the use state of specified customer group and behavior, can in real time understand powder Silk increment and page changes in flow rate trend, can more accurately monitor wechat public platform user liveness wechat public number system Determine customer group liveness monitoring method and device.
The technical solution adopted for the present invention to solve the technical problems is:Constructing a kind of wechat public number specifies customer group to live Jerk monitoring method, comprises the following steps:
A user management interface) is called by wechat public platform account, the bean vermicelli ID lists of wechat public number are obtained;
B the behavioral data of user in wechat public platform) is obtained using the bean vermicelli ID lists;The behavior number of the user Paid according to including user concerned time, user's subscription status, accession page, access frequency and flow;
C) take system default set-up mode or select the mode setting time axle of self-defined monitoring cycle, during analysis setting Between in section the wechat public platform bean vermicelli data trend and page traffic trends;
D) with the time as abscissa, Research Dimensions value is ordinate, and visualization presentation is carried out to Users'Data Analysis result; The Research Dimensions value includes bean vermicelli increment, bean vermicelli cell phone number increment, page flow and visit capacity;
E) analysis terminates.
In wechat public number of the present invention specifies customer group liveness monitoring method, in the step D) and step E also comprise the following steps between):
D1) by the use of the identification information field for possessing major key property as splicing field, field data list is obtained;The mark It is phone number or IMEI to know information field;
D2) customer group category attribute is defined;The customer group category attribute include consumption user, silent user and Concern user;
D3) on the basis of splicing field, field data list and customer group category attribute is obtained, according to splicing rule Concatenation is performed, bottom data and specified user group is matched.
In wechat public number of the present invention specifies customer group liveness monitoring method, to the bean vermicelli data trend Analysis, be by the setting time section in user to wechat public platform pay close attention to and cancel concern behavior state, calculate Bean vermicelli increment and bean vermicelli cell phone number increment;Analysis to the page traffic trends, then be using the setting time The access index of user in section, is presented page flow and visit capacity.
In wechat public number of the present invention specifies customer group liveness monitoring method, the splicing rule is to utilize The phone number or IMEI carry out unique match identification to bottom data and specified user group, filter out in bottom data with The user data for specifying customer group related, and the bean vermicelli quantity of the specified customer group and the Long-term change trend feelings of page flow are presented Condition.
Realize that above-mentioned wechat public number specifies the device of customer group liveness monitoring method, bag the invention further relates to a kind of Include:
Interface interchange unit:For calling user management interface by wechat public platform account, wechat public number is obtained Bean vermicelli ID lists;
Behavioral data acquiring unit:Behavior number for obtaining user in wechat public platform using the bean vermicelli ID lists According to;The behavioral data of the user includes user concerned time, user's subscription status, accession page, access frequency and flow branch Go out;
Trend analysis unit:During for taking system default set-up mode or select the mode of self-defined monitoring cycle to set Countershaft, the bean vermicelli data trend and page traffic trends of the wechat public platform in analysis setting time section;
Visualized operation unit:For with the time as abscissa, Research Dimensions value to be ordinate, to Users'Data Analysis knot Fruit carries out visualization presentation;The Research Dimensions value includes bean vermicelli increment, bean vermicelli cell phone number increment, page flow and visit The amount of asking;
End unit:Terminate for analyzing.
In device of the present invention, also include:
Field data list acquiring unit:For by the use of the identification information field for possessing major key property as splicing field, Obtain field data list;The identification information field is phone number or IMEI;
Category attribute definition unit:For being defined to customer group category attribute;The customer group category attribute includes Consumption user, silent user and concern user;
Concatenation unit:For on the basis of splicing field, field data list and customer group category attribute is obtained, pressing Concatenation is performed according to splicing rule, bottom data and specified user group is matched.
In device of the present invention, the analysis to the bean vermicelli data trend is by setting time section User pays close attention to wechat public platform and cancels the behavior state of concern, calculates bean vermicelli increment and bean vermicelli cell phone number increases Amount;Analysis to the page traffic trends, then be the access index using user in setting time section, and page flow is presented Amount and visit capacity.
In device of the present invention, the splicing rule be using the phone number or IMEI to bottom data and Specified user group carries out unique match identification, filters out related to specified customer group user data in bottom data, and be in The bean vermicelli quantity of the existing specified customer group and the Long-term change trend situation of page flow.
Implement wechat public number of the invention and formulate customer group liveness monitoring method and device, with following beneficial effect Really:Due to calling user management interface by wechat public platform account, the bean vermicelli ID lists of wechat public number are obtained;Using powder Silk ID lists obtain the behavioral data of user in wechat public platform;By setting time axle, wechat in analysis setting time section The bean vermicelli data trend and page traffic trends of public platform;Finally with the time as abscissa, Research Dimensions value is ordinate, right Users'Data Analysis result carries out visualization presentation;Compared with existing traditional platform, the achievable user property of the present invention it is self-defined and Particular group is recognized, and use state and the behavior of customer group are specified in lasting tracking on this basis, can in real time understand bean vermicelli Increment and page changes in flow rate trend, can more accurately monitor the liveness of wechat public platform user.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing The accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, drawings in the following description are only this Some embodiments of invention, for those of ordinary skill in the art, without having to pay creative labor, may be used also Other accompanying drawings are obtained with according to these accompanying drawings.
Fig. 1 is that wechat public number of the present invention formulates method in customer group liveness monitoring method and device one embodiment Flow chart;
Fig. 2 is the flow chart that method is further included in the embodiment;
Fig. 3 is the structural representation of device in the embodiment.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made Embodiment, belongs to the scope of protection of the invention.
In wechat public number of the present invention formulates customer group liveness monitoring method and device embodiment, its wechat public number The flow chart figure for formulating customer group liveness monitoring method is as shown in Figure 1.In Fig. 1, the wechat public number is formulated customer group and is enlivened Degree monitoring method comprises the following steps:
Step S01 calls user management interface by wechat public platform account, obtains the bean vermicelli ID row of wechat public number Table:In this step, user management interface is called by wechat public platform account, obtain the bean vermicelli ID lists of wechat public number.
Step S02 obtains the behavioral data of user in wechat public platform using bean vermicelli ID lists:In this step, using powder Silk ID lists obtain the behavioral data of user in wechat public platform, and the behavioral data of the user includes user concerned time, uses Family subscription status, accession page, access frequency and flow expenditure etc..
Step S03 takes system default set-up mode or selects the mode setting time axle of self-defined monitoring cycle, analysis The bean vermicelli data trend and page traffic trends of wechat public platform in setting time section:This step is mainly to user behavior number According to being analyzed, specifically, in this step, taking system default set-up mode or selecting the mode of self-defined monitoring cycle to set Time shaft, the bean vermicelli data trend and page traffic trends of (in given period of time) wechat public platform in analysis setting time section. The monitoring cycle that system default set-up mode is set is nearly 30 days or last 30 days, in practical application, system default set-up mode The monitoring cycle of setting can be to adjust accordingly according to specific needs.
It is noted that in the method for the present embodiment, the analysis to bean vermicelli data trend is by setting time section Interior user pays close attention to wechat public platform and cancels the behavior state of concern, calculates bean vermicelli increment and bean vermicelli cell phone number increases Amount;Analysis to page traffic trends, then be the access index using user in setting time section, and page flow and access is presented Amount.
With the time as abscissa, Research Dimensions value is ordinate to step S04, and Users'Data Analysis result is visualized Present:This step is mainly the presentation to analysis result, specifically, in this step, with the time as abscissa, Research Dimensions value is Ordinate, visualization presentation is carried out to Users'Data Analysis result.The studies above dimension values include bean vermicelli increment, bean vermicelli movement hand Machine number increment, page flow and visit capacity etc..
Step S05 analyses terminate:In this step, analysis terminates.
Compared with existing traditional platform, the method for the present invention can realize that user property is self-defined and particular group is recognized, and Use state and the behavior of customer group are specified in lasting tracking on this basis, can in real time understand bean vermicelli increment and page changes in flow rate Trend, can more accurately monitor the liveness of wechat public platform user.
For the present embodiment, some steps are still further comprised between above-mentioned steps S04 and step S05, its tool Body flow chart is as shown in Figure 2.In Fig. 2, also comprise the following steps between above-mentioned steps S04 and step S05:
Step S41 obtains field data list by the use of the identification information field for possessing major key property as splicing field:This In step, by the use of the identification information field for possessing major key property as splicing field, field data list is obtained, for recognizing spy Determine customer group.The identification information field can be phone number, or IMEI.
Step S42 is defined to customer group category attribute:In this step, customer group category attribute is defined, led to Cross and select corresponding type attribute, it is possible to indicate the category attribute of customer group.It is noted that in the present embodiment, user Group's category attribute is including consumption user, silent user and concern user etc..Certainly, in actual applications can also be according to specific need Increase some other category attributes.
Step S43 splices on the basis of field, field data list and customer group category attribute in acquisition, according to splicing Rule performs concatenation, matches bottom data and specified user group:In this step, splicing field, field data are being obtained On the basis of list and customer group category attribute, concatenation is performed according to splicing rule, match bottom data and specified use Family colony, realizes being accurately positioned for user activity monitoring.In above-mentioned splicing rule, using phone number or IMEI to bottom Data and specified user group carry out unique match identification, filter out related to specified customer group number of users in bottom data According to, and the bean vermicelli quantity of specified customer group and the Long-term change trend situation of page flow is presented, the final work for realizing specifying customer group Jerk is monitored.
The present embodiment further relates to a kind of device for realizing the specified customer group liveness monitoring method of above-mentioned wechat public number, its Structural representation is as shown in Figure 3.In Fig. 3, the device includes interface interchange unit 1, behavioral data acquiring unit 2, trend analysis Unit 3, visualized operation unit 4 and end unit 5;Wherein, interface interchange unit 1 is used to be adjusted by wechat public platform account User management interface is used, the bean vermicelli ID lists of wechat public number are obtained;Behavioral data acquiring unit 2 is used to utilize bean vermicelli ID lists Obtain the behavioral data of user in wechat public platform;The behavioral data of above-mentioned user includes that user concerned time, user are subscribed to State, accession page, access frequency and flow expenditure etc..
In the present embodiment, trend analysis unit 3 is used to take system default set-up mode or selects self-defined monitoring cycle Mode setting time axle, analysis setting time section in wechat public platform bean vermicelli data trend and page traffic trends;System The monitoring cycle that system default setting mode is set is nearly 30 days or last 30 days, and in practical application, system default set-up mode sets The monitoring cycle put can be to adjust accordingly according to specific needs.It is horizontal seat that visualized operation unit 4 was used for the time Mark, Research Dimensions value is ordinate, and visualization presentation is carried out to Users'Data Analysis result;The studies above dimension values include bean vermicelli Increment, bean vermicelli cell phone number increment, page flow and visit capacity etc.;End unit 5 terminates for analysis.
It is noted that the behavior state of the device cancellation concern in the present embodiment, calculates bean vermicelli increment and bean vermicelli is moved Dynamic phone number increment;Analysis to page traffic trends, then be the access index using user in setting time section, and page is presented Surface current amount and visit capacity.
Compared with existing traditional platform, device of the invention can realize that user property is self-defined and particular group is recognized, and Use state and the behavior of customer group are specified in lasting tracking on this basis, can in real time understand bean vermicelli increment and page changes in flow rate Trend, can more accurately monitor the liveness of wechat public platform user.
In the present embodiment, the device also includes field data list acquiring unit 41, category attribute definition unit 42 and spells Order unit 43;Wherein, field data list acquiring unit 41 is used for by the use of the identification information field for possessing major key property as spelling Field is connect, field data list is obtained;Above-mentioned identification information field is phone number or IMEI;Category attribute definition unit 42 is used It is defined in customer group category attribute;Above-mentioned customer group category attribute includes consumption user, silent user and concern user Deng;Concatenation unit 43 is used on the basis of splicing field, field data list and customer group category attribute is obtained, according to spelling Connect rule and perform concatenation, match bottom data and specified user group, realize being accurately positioned for user activity monitoring.On It is to carry out unique match identification to bottom data and specified user group using the phone number or IMEI to state splicing rule, sieve Related to specified customer group user data in bottom data is selected, and the bean vermicelli quantity and page flow for specifying customer group is presented Long-term change trend situation, the final liveness monitoring for realizing specifying customer group.
It is noted that can also there is alternative solution in the present invention, for example:If bottom data occur cannot meet monitoring The demand data of user, then by inside and outside multipath supplementary data storehouse by all kinds of means, extension bottom data capacity is solved, but It is that this mode needs to expend system overhead, and easily influences the stability of database.
In a word, contrast prior art using user as global analysis object monitoring mode, the present invention can be directed to specific use Family group realizes keeping track monitoring, more efficiently reaches the precision target of wechat public platform user's operation management.
Presently preferred embodiments of the present invention is the foregoing is only, is not intended to limit the invention, it is all in essence of the invention Within god and principle, any modification, equivalent substitution and improvements made etc. should be included within the scope of the present invention.

Claims (8)

1. a kind of wechat public number specifies customer group liveness monitoring method, it is characterised in that comprise the following steps:
A user management interface) is called by wechat public platform account, the bean vermicelli ID lists of wechat public number are obtained;
B the behavioral data of user in wechat public platform) is obtained using the bean vermicelli ID lists;The behavioral data bag of the user Include user concerned time, user's subscription status, accession page, access frequency and flow expenditure;
C) take system default set-up mode or select the mode setting time axle of self-defined monitoring cycle, analysis setting time section The bean vermicelli data trend and page traffic trends of the interior wechat public platform;
D) with the time as abscissa, Research Dimensions value is ordinate, and visualization presentation is carried out to Users'Data Analysis result;It is described Research Dimensions value includes bean vermicelli increment, bean vermicelli cell phone number increment, page flow and visit capacity;
E) analysis terminates.
2. wechat public number according to claim 1 specifies customer group liveness monitoring method, it is characterised in that described Step D) and step E) between also comprise the following steps:
D1) by the use of the identification information field for possessing major key property as splicing field, field data list is obtained;The mark letter Breath field is phone number or IMEI;
D2) customer group category attribute is defined;The customer group category attribute includes consumption user, silent user and concern User;
D3) on the basis of splicing field, field data list and customer group category attribute is obtained, performed according to splicing rule Concatenation, matches bottom data and specified user group.
3. wechat public number according to claim 1 specifies customer group liveness monitoring method, it is characterised in that to described The analysis of bean vermicelli data trend, is the row for being paid close attention to wechat public platform and being cancelled concern by user in setting time section It is state, calculates bean vermicelli increment and bean vermicelli cell phone number increment;Analysis to the page traffic trends, then be to utilize institute The access index of user in setting time section is stated, page flow and visit capacity is presented.
4. wechat public number according to claims 1 to 3 any one specifies customer group liveness monitoring method, its feature It is that the splicing rule is to carry out unique match to bottom data and specified user group using the phone number or IMEI Identification, filters out related to specified customer group user data in bottom data, and the bean vermicelli number of the specified customer group is presented The Long-term change trend situation of amount and page flow.
5. a kind of to realize that wechat public number as claimed in claim 1 specifies the device of customer group liveness monitoring method, it is special Levy and be, including:
Interface interchange unit:For calling user management interface by wechat public platform account, the powder of wechat public number is obtained Silk ID lists;
Behavioral data acquiring unit:Behavioral data for obtaining user in wechat public platform using the bean vermicelli ID lists; The behavioral data of the user includes user concerned time, user's subscription status, accession page, access frequency and flow expenditure;
Trend analysis unit:For taking system default set-up mode or selecting the mode setting time of self-defined monitoring cycle Axle, the bean vermicelli data trend and page traffic trends of the wechat public platform in analysis setting time section;
Visualized operation unit:For with the time as abscissa, Research Dimensions value to be ordinate, and Users'Data Analysis result is entered Row visualization is presented;The Research Dimensions value includes bean vermicelli increment, bean vermicelli cell phone number increment, page flow and access Amount;
End unit:Terminate for analyzing.
6. it is according to claim 5 to realize that wechat public number as claimed in claim 1 specifies the monitoring of customer group liveness The device of method, it is characterised in that also include:
Field data list acquiring unit:For by the use of the identification information field for possessing major key property as splicing field, obtaining Field data list;The identification information field is phone number or IMEI;
Category attribute definition unit:For being defined to customer group category attribute;The customer group category attribute includes consumption User, silent user and concern user;
Concatenation unit:For on the basis of splicing field, field data list and customer group category attribute is obtained, according to spelling Connect rule and perform concatenation, match bottom data and specified user group.
7. it is according to claim 5 to realize that wechat public number as claimed in claim 1 specifies the monitoring of customer group liveness The device of method, it is characterised in that the analysis to the bean vermicelli data trend, is to micro- by user in setting time section The concern of letter public platform and the behavior state of cancellation concern, calculate bean vermicelli increment and bean vermicelli cell phone number increment;To described The analysis of page traffic trends, then be the access index using user in setting time section, and page flow and access is presented Amount.
8. the realization wechat public number as claimed in claim 1 according to claim 5 to 7 any one specifies customer group The device of liveness monitoring method, it is characterised in that the splicing rule is to bottom number using the phone number or IMEI Unique match identification is carried out according to specified user group, related to specified customer group user data in bottom data is filtered out, And the bean vermicelli quantity of the specified customer group and the Long-term change trend situation of page flow is presented.
CN201611202450.4A 2016-12-23 2016-12-23 Wechat public account making user group activation monitoring method and apparatus Pending CN106713034A (en)

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CN109934606A (en) * 2017-12-15 2019-06-25 广州帷策智能科技有限公司 Wechat public platform activity operation combines the monitoring method and device for increasing powder Management plan
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Application publication date: 20170524