CN107563621A - A kind of website user's wastage analysis method and device - Google Patents
A kind of website user's wastage analysis method and device Download PDFInfo
- Publication number
- CN107563621A CN107563621A CN201710722936.9A CN201710722936A CN107563621A CN 107563621 A CN107563621 A CN 107563621A CN 201710722936 A CN201710722936 A CN 201710722936A CN 107563621 A CN107563621 A CN 107563621A
- Authority
- CN
- China
- Prior art keywords
- funnel
- change
- year
- rate
- user
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention, which provides a kind of website user's wastage analysis method and device, methods described, to be included:Obtain the user behaviors log data of user;And obtain the funnel item and function point of the website funnel model of refinement, according to the user behaviors log data, the number of visiting people, year-on-year rate of change and/or the ring of each funnel item of statistics compare rate of change, the number of visiting people, year-on-year rate of change and/or the ring of each function point of statistics compare rate of change, by the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change, the number of visiting people, year-on-year rate of change and/or the ring of each function point are shown in a manner of visual than rate of change by visual page.Website user's wastage analysis method provided by the invention and device, it is the technical problem being lost in from which function point on earth to solve the analysis user that funnel model of the prior art can not be in detail.
Description
Technical field
The present invention relates to data analysis technique field, more particularly to a kind of website user's wastage analysis method and dress
Put.
Background technology
In the work of enterprise web site analysis of product date, it is often necessary to monitor user's conversion ratio and the development of each level of product
Situation, so as to the effect of visual assessment function point., will necessarily be according to such as user is when using a certain software purchase service
Pre-designed process of purchase is placed an order, and is finally completed payment.How the user according to flow operations is carried out each
Monitoring in individual conversion level, finds optimizing a little for each level;Theirs is drawn to the user not according to flow operations
Conversion pathway, the space find and can lift Consumer's Experience, shortened path, with regard to becoming one to very valuable for product analysis
The problem of value.
The user's conversion ratio and development of the analysis of generally use funnel model and monitoring each level of website product in the prior art
Situation.One effective funnel model generally can be divided into " main-inlet ", " search details ", " Core Feature ", " pay prompting ",
Levels such as " payments ".User is entered by main-inlet, completes to pay to the end, and each level designs multiple function points, per deep
Enter one layer all can some user loss.
The shortcomings that funnel model of the prior art is the overall customer loss that can only cursorily understand each level, it is impossible to
Understanding user is lost in from which function point on earth, therefore can not determine the good and bad situation of designed function point in detail,
Corrective measure can not effectively be determined.
The content of the invention
(1) technical problems to be solved
It is an object of the invention to provide a kind of website user's wastage analysis method and device, solve in the prior art
Funnel model can not be in detail analysis user be the technical problem being lost in from which function point on earth.
(2) technical scheme
In order to solve the above-mentioned technical problem, on the one hand, the present invention provides a kind of website user's wastage analysis method, bag
Include:
Obtain the user behaviors log data of user;And the funnel item and function point of the website funnel model of refinement are obtained, it is described
Funnel model includes at least one funnel item, and each funnel item includes at least one function point;
According to the user behaviors log data, the number of visiting people, year-on-year rate of change and/or the ring ratio of each funnel item of statistics
Rate of change, the number of visiting people, year-on-year rate of change and/or the ring for counting each function point compare rate of change;
By the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change, each function point
The number of visiting people, year-on-year rate of change and/or ring are shown in a manner of visual than rate of change by visual page.
Further, the user behaviors log data of the acquisition user are specially:
Different types of user behaviors log data are obtained according to class of subscriber and/or channel source respectively.
Further, methods described also includes:When receiving the trigger event of display function point details, inflow is shown
The action trail of all users of the function point and outflow function point.
Further, it is described to be shown specially in a manner of visual by visual page:
By the pass between the funnel item, the function point, the class of subscriber, the channel source and the function point
Architecture is stored in database, it dynamically increased, delete and is changed according to demand;
Relational structure between the function point and the function point is loaded into visualization tool of increasing income, in visual page
Form the basic funnel skeleton of the funnel model;
The funnel item, the class of subscriber, the channel source are loaded into the visualization tool of increasing income to carry out in detail
Carefully show.
Further, the class of subscriber includes domestic consumer and VIP user;The channel source should including official website
With market or link, in addition to third-party application market.
On the other hand, the present invention provides a kind of website user's wastage analytical equipment, including:
Acquisition module, for obtaining the user behaviors log data of user;And obtain the funnel item of the website funnel model of refinement
And function point, the funnel model include at least one funnel item, each funnel item includes at least one work(
Can point;
Statistical module, for according to the user behaviors log data, counting the number of visiting people of each funnel item, becoming on year-on-year basis
Than rate of change, the number of visiting people, year-on-year rate of change and/or the ring for counting each function point compare rate of change for rate and/or ring;
Display module, for by the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change, often
The number of visiting people, year-on-year rate of change and/or the ring of the individual function point than rate of change by visual page in a manner of visual
Displaying.
Another further aspect, the present invention provide a kind of electronic equipment for the analysis of website user's wastage, including:
Memory and processor, the processor and the memory complete mutual communication by bus;It is described to deposit
Reservoir is stored with can be by the programmed instruction of the computing device, and it is above-mentioned that the processor calls described program instruction to be able to carry out
Method.
Another aspect, the present invention provide a kind of computer program product, and the computer program product is non-including being stored in
Computer program in transitory computer readable storage medium, the computer program include programmed instruction, when described program refers to
When order is computer-executed, the computer is set to perform above-mentioned method.
Another aspect, the present invention provide a kind of computer-readable recording medium, are stored thereon with computer program, the meter
Calculation machine program realizes above-mentioned method when being executed by processor.
(3) beneficial effect
Website user's wastage analysis method provided by the invention and device, user behaviors log data based on user and thin
The website funnel model of change, count the number of visiting people, year-on-year rate of change and/or ring the ratio change of each funnel item and each function point
Rate, and by the number of visiting people of each funnel item and each function point, year-on-year rate of change and/or ring ratio rate of change by visualizing page
Face shows in a manner of visual, and it is from which on earth to solve the analysis user that funnel model of the prior art can not be detailed
The technical problem that function point is lost in, can be monitored to the function point in each level funnel item, in detail designed by analysis
The good and bad situation of function point, and accurately forecast analysis can be carried out to user behavior, provided for the optimization and improvement of website
Detailed foundation.
Brief description of the drawings
Fig. 1 is website user's wastage analysis method schematic diagram according to the embodiment of the present invention;
Fig. 2 is website user's wastage analytical equipment schematic diagram according to the embodiment of the present invention;
Fig. 3 is the structural representation of the electronic equipment provided in an embodiment of the present invention for the analysis of website user's wastage
Figure.
Embodiment
In order that the purpose, technical scheme and advantage of the embodiment of the present invention are clearer, implement below in conjunction with the present invention
Accompanying drawing in example, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment
It is part of the embodiment of the present invention, rather than whole embodiments.Based on embodiments of the invention, those of ordinary skill in the art
The every other embodiment obtained under the premise of creative work is not made, belongs to the scope of protection of the invention.
Embodiment 1:
Fig. 1 is website user's wastage analysis method schematic diagram according to the embodiment of the present invention, as shown in figure 1, this hair
Bright embodiment provides a kind of website user's wastage analysis method, including:
Step S10, the user behaviors log data of user are obtained;And obtain the funnel item and function of the website funnel model of refinement
Point, the funnel model include at least one funnel item, and each funnel item includes at least one function point;
Step S20, according to the user behaviors log data, the number of visiting people, the year-on-year rate of change of each funnel item of statistics
And/or ring, than rate of change, the number of visiting people, year-on-year rate of change and/or the ring for counting each function point compare rate of change;
Step S30, it is each described by the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change
The number of visiting people of function point, year-on-year rate of change and/or ring are shown in a manner of visual than rate of change by visual page.
Specifically, first, obtaining the user behaviors log data of user, it have recorded in user behaviors log data and accessed on access website
The details of position that is reached of user, i.e. tracked " click steam " or " transmission path " of user, while obtained refinement
The funnel item and function point of website funnel model, the funnel model include at least one funnel item, and funnel item is same
The set of the function point of level, each funnel item include at least one function point.
Combined by parsing the user behaviors log data of user, and with the website funnel model of refinement, user can be obtained and arrived
Up to the funnel item of website funnel model and the situation of function point of refinement, i.e., user is on each funnel item and each function point
" click steam " or " transmission path ".
Then, according to the user behaviors log data, count the number of visiting people of each funnel item, year-on-year rate of change and/
Or ring counts the number of visiting people, year-on-year rate of change and/or the ring of each function point than rate of change, thus obtained than rate of change
The number of visiting people of " click steam " or " transmission path " of the user on each funnel item and each function point, change are on year-on-year basis taken
The details of rate and/or ring than rate of change.
Finally, by the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change, each work(
Can the number of visiting people, year-on-year rate of change and/or the ring of point shown than rate of change by visual page in a manner of visual, so as to
In being clear that, in the number of visiting people of each function point and the situation of change of rate of change, so as to analyze user in each work(
The wastage that can be put.
Further, the user behaviors log data of the acquisition user are specially:
Different types of user behaviors log data are obtained according to class of subscriber and/or channel source respectively.
Specifically, in practical application, the user behavior track in different class of subscribers and different channel sources it is each not
It is identical, it should also accomplish statistic of classification when daily record parses, in order to the user's of different class of subscribers and different channels
Wastage is analyzed.
Further, methods described also includes:
When receiving the trigger event of display function point details, show and flow into the function point and flow out the function point
The action trail of all users.
Specifically, when being visualized to analysis result, if desired during the details of display function point, user
Visualization pattern corresponding to the function point in the visual page can be clicked on, system receives display function point details
Trigger event, then the action trail for all users for flowing into the function point and flowing out the function point is shown, in order to intuitively
Find out specifying information of the user in the wastage of the function point.
Further, it is described to be shown specially in a manner of visual by visual page:
By the pass between the funnel item, the function point, the class of subscriber, the channel source and the function point
Architecture is stored in database, it dynamically increased, delete and is changed according to demand;
Relational structure between the function point and the function point is loaded into visualization tool of increasing income, in visual page
Form the basic funnel skeleton of the funnel model;
The funnel item, the class of subscriber, the channel source are loaded into the visualization tool of increasing income to carry out in detail
Carefully show.
Specifically, first, by the funnel item, the function point, the class of subscriber, the channel source and described
Relational structure between function point is stored in database, and website, which is optimized, or improved in the later stage is, can be according to demand
Dynamic increase, delete and change.
Then, the relational structure between the function point and the function point is loaded into visualization tool of increasing income, visual
Change the basic funnel skeleton that the page forms the funnel model;
Finally, the funnel item, the class of subscriber, the channel source are loaded into the visualization tool of increasing income to enter
Row is shown in detail.
Further, the class of subscriber includes domestic consumer and VIP user;The channel source should including official website
With market or link, in addition to third-party application market.
Specifically, the classification or different channel sources to user can depend on the circumstances in actual applications, user class
Domestic consumer and VIP user can not included;The channel source includes official website's application market or link, can also include
Third-party application market.
Below by another actual example, further illustrate.
Table 1 segments for the level of certain company information query web platform, as shown in table 1, the website leakage that can be refined
The funnel item of bucket model includes main-inlet, search details, Core Feature, payment prompting and payment, wherein funnel item main-inlet bag
Kuo Cha companies, the function points such as boss, recruitment, lawsuit, trade mark are looked into, funnel item search details include company's details and personnel's details etc.
Function point, funnel item Core Feature includes company report, equity structure, personnel report, data export, look into the work(such as relation, monitoring
Energy point, funnel item, which pays prompting, to be included buying VIP prompt facility points, and funnel item, which is paid, includes payment function point.
Table 1 segments for the level of certain company information query web platform
Then, using User action log as data basis, each funnel item and each function point are carried out as collection point
Statistics, such as counts total the number of visiting people of each funnel item (" main-inlet "), total the number of visiting people of " looking into company ", year-on-year rate of change
And/or ring changes than rate of change, from " looking into company " to the number of visiting people in " company's details " path, year-on-year rate of change and/or ring ratio
Rate etc..
Count different class of subscriber (such as domestic consumer, VIP user), different channel sources (as application is precious, Huawei should
With market, 360 application markets etc.) each funnel item and each function point total the number of visiting people, year-on-year rate of change and/or ring ratio
The user behavior track in rate of change, different user classification or different channel sources is different, also should when daily record parses
Accomplish to count respectively, be easy to more targetedly analyze.
Based on above statistics, the displaying of user behavior funnel is completed using data visualization tool, can be with
Corresponding result is shown by choosing different class of subscribers or channel source interested, in addition, is clicked on visual
The inflow function point can also be shown (such as " company report ") and flow out the function by changing pattern corresponding to some function point in the page
The action trail of all users of point.
Specific the Visual Implementation flow is as follows:
Relational structure between different funnel items, function point, class of subscriber, function point, channel source are designed according to demand
Information etc., and the relational structure between funnel item, function point, class of subscriber, channel source and function point is stored in database
In, it dynamically increased, delete and is changed according to demand.
Relational structure data between function point and function point are loaded on into visualization tool of increasing income automatically, formed basic
Funnel skeleton shows that the visualization tool can be third party's offer, can also stand-alone development;
Funnel item, class of subscriber and user's channel source-information are loaded into visualization tool and be shown in detail.
After user chooses the information of required displaying and clicks on submission, platform first empties the data loaded before,
Then read statistics corresponding to selected information and be loaded into funnel, realize data filling or renewal;
Wherein, user's optional information includes:Data source (APP/WEB), class of subscriber (domestic consumer/VIP user), canal
Road source (using treasured/Huawei's application market etc.).
By effect of visualization figure, can intuitively find out total the number of visiting people on each function point, year-on-year rate of change and/
Or ring compares rate of change, it can be seen that personnel of the user on which function point is relatively more, personnel's stream on which function point
Lose fewer, be easy to the optimization and improvement of the website in later stage.
And platform can be monitored, when user clicks on some function point, platform will also remove current interface display data
And read the function point and correspond to statistics and be shown.In order to ensure the fluency visualized, overall statistical result
Statistics corresponding to data and each function point is stored in background data base, and Visualization Platform only needs reading.
According to the visual analyzing result, software producer can carry out user's behavior prediction analysis, to instruct operational department
The channel input of door.
Website user's wastage analysis method provided by the invention, the net of user behaviors log data and refinement based on user
Stand funnel model, count the number of visiting people, year-on-year rate of change and/or ring ratio rate of change of each funnel item and each function point, and
By the number of visiting people of each funnel item and each function point, year-on-year rate of change and/or ring ratio rate of change by visual page with
Visual mode shows, solves which function the analysis user that funnel model of the prior art can not be detailed is from earth
The technical problem that point is lost in, can be monitored to the function point in each level funnel item, analyze designed function in detail
The good and bad situation of point, and accurately forecast analysis can be carried out to user behavior, optimization and improvement for website provide in detail
Foundation.
Embodiment 2:
Fig. 2 is website user's wastage analytical equipment schematic diagram according to the embodiment of the present invention, as shown in Fig. 2 this hair
Bright embodiment provides a kind of website user's wastage analytical equipment, including acquisition module 10, statistical module 20 and display module
30, wherein,
Acquisition module 10 is used for the user behaviors log data for obtaining user;And obtain the funnel item of the website funnel model of refinement
And function point, the funnel model include at least one funnel item, each funnel item includes at least one work(
Can point;
Statistical module 20 is used for according to the user behaviors log data, counts the number of visiting people, on year-on-year basis of each funnel item
Than rate of change, the number of visiting people, year-on-year rate of change and/or the ring for counting each function point compare rate of change for rate of change and/or ring;
Display module 30 is used for the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change, often
The number of visiting people, year-on-year rate of change and/or the ring of the individual function point than rate of change by visual page in a manner of visual
Displaying.
Specifically, first, acquisition module 10 obtains the user behaviors log data of user, and access is have recorded in user behaviors log data
The details for the position that the user accessed on website is reached, i.e. tracked " click steam " or " transmission path " of user, simultaneously
The funnel item and function point of the website funnel model of refinement are obtained, the funnel model includes at least one funnel item, leaks
Bucket item is the set of the function point of same level, and each funnel item includes at least one function point.
Combined by parsing the user behaviors log data of user, and with the website funnel model of refinement, user can be obtained and arrived
Up to the funnel item of website funnel model and the situation of function point of refinement, i.e., user is on each funnel item and each function point
" click steam " or " transmission path ".
Then, statistical module 20 is according to the user behaviors log data, counts the number of visiting people, on year-on-year basis of each funnel item
Rate of change and/or ring count the number of visiting people, year-on-year rate of change and/or the ring of each function point than rate of change than rate of change,
Thus obtain " click steam " or " transmission path " of the user on each funnel item and each function point the number of visiting people,
The details of year-on-year rate of change and/or ring than rate of change.
Finally, display module 30 by the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change,
The number of visiting people, year-on-year rate of change and/or the ring of each function point are than rate of change by visual page with visual side
Formula is shown.In order to be clear that, in the number of visiting people of each function point and the situation of change of rate of change, so as to analyze use
Wastage of the family in each function point.
Website user's wastage analytical equipment provided by the invention, the net of user behaviors log data and refinement based on user
Stand funnel model, count the number of visiting people, year-on-year rate of change and/or ring ratio rate of change of each funnel item and each function point, and
By the number of visiting people of each funnel item and each function point, year-on-year rate of change and/or ring ratio rate of change by visual page with
Visual mode shows, solves which function the analysis user that funnel model of the prior art can not be detailed is from earth
The technical problem that point is lost in, can be monitored to the function point in each level funnel item, analyze designed function in detail
The good and bad situation of point, and accurately forecast analysis can be carried out to user behavior, optimization and improvement for website provide in detail
Foundation.
Embodiment 3:
Fig. 3 is the structural representation of the electronic equipment provided in an embodiment of the present invention for the analysis of website user's wastage
Figure, as shown in figure 3, the equipment includes:Processor (processor) 801, memory (memory) 802 and bus 803;
Wherein, processor 801 and memory 802 complete mutual communication by the bus 803;
Processor 801 is used to call programmed instruction in memory 802, is provided with to perform above-mentioned each method embodiment
Method, such as including:
Obtain the user behaviors log data of user;And the funnel item and function point of the website funnel model of refinement are obtained, it is described
Funnel model includes at least one funnel item, and each funnel item includes at least one function point;
According to the user behaviors log data, the number of visiting people, year-on-year rate of change and/or the ring ratio of each funnel item of statistics
Rate of change, the number of visiting people, year-on-year rate of change and/or the ring for counting each function point compare rate of change;
By the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change, each function point
The number of visiting people, year-on-year rate of change and/or ring are shown in a manner of visual than rate of change by visual page.
Embodiment 4:
The embodiment of the present invention discloses a kind of computer program product, and the computer program product is non-transient including being stored in
Computer program on computer-readable recording medium, the computer program include programmed instruction, when described program instructs quilt
When computer performs, computer is able to carry out the method that above-mentioned each method embodiment is provided, such as including:
Obtain the user behaviors log data of user;And the funnel item and function point of the website funnel model of refinement are obtained, it is described
Funnel model includes at least one funnel item, and each funnel item includes at least one function point;
According to the user behaviors log data, the number of visiting people, year-on-year rate of change and/or the ring ratio of each funnel item of statistics
Rate of change, the number of visiting people, year-on-year rate of change and/or the ring for counting each function point compare rate of change;
By the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change, each function point
The number of visiting people, year-on-year rate of change and/or ring are shown in a manner of visual than rate of change by visual page.
Embodiment 5:
The embodiment of the present invention provides a kind of non-transient computer readable storage medium storing program for executing, the non-transient computer readable storage
Medium storing computer instructs, and the computer instruction makes the computer perform the side that above-mentioned each method embodiment is provided
Method, such as including:
Obtain the user behaviors log data of user;And the funnel item and function point of the website funnel model of refinement are obtained, it is described
Funnel model includes at least one funnel item, and each funnel item includes at least one function point;
According to the user behaviors log data, the number of visiting people, year-on-year rate of change and/or the ring ratio of each funnel item of statistics
Rate of change, the number of visiting people, year-on-year rate of change and/or the ring for counting each function point compare rate of change;
By the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change, each function point
The number of visiting people, year-on-year rate of change and/or ring are shown in a manner of visual than rate of change by visual page.
One of ordinary skill in the art will appreciate that:Realizing all or part of step of above method embodiment can pass through
Programmed instruction related hardware is completed, and foregoing program can be stored in a computer read/write memory medium, the program
Upon execution, the step of execution includes above method embodiment;And foregoing storage medium includes:ROM, RAM, magnetic disc or light
Disk etc. is various can be with the medium of store program codes.
The embodiment such as device described above and equipment is only schematical, wherein described be used as separating component explanation
Unit can be or may not be physically separate, can be as the part that unit is shown or may not be
Physical location, you can with positioned at a place, or can also be distributed on multiple NEs.Can be according to the actual needs
Some or all of module therein is selected to realize the purpose of this embodiment scheme.Those of ordinary skill in the art are not paying
In the case of performing creative labour, you can to understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
Realized by the mode of software plus required general hardware platform, naturally it is also possible to pass through hardware.Based on such understanding, on
The part that technical scheme substantially in other words contributes to prior art is stated to embody in the form of software product, should
Computer software product can store in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD, including some fingers
Make to cause a computer equipment (can be personal computer, server, or network equipment etc.) to perform each implementation
Method described in some parts of example or embodiment.
Finally it should be noted that:The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations;Although
The present invention is described in detail with reference to the foregoing embodiments, it will be understood by those within the art that:It still may be used
To be modified to the technical scheme described in foregoing embodiments, or equivalent substitution is carried out to which part technical characteristic;
And these modification or replace, do not make appropriate technical solution essence depart from various embodiments of the present invention technical scheme spirit and
Scope.
Claims (9)
- A kind of 1. website user's wastage analysis method, it is characterised in that including:Obtain the user behaviors log data of user;And obtain the funnel item and function point of the website funnel model of refinement, the funnel Model includes at least one funnel item, and each funnel item includes at least one function point;According to the user behaviors log data, the number of visiting people, year-on-year rate of change and/or the ring of each funnel item are counted than change Rate, the number of visiting people, year-on-year rate of change and/or the ring for counting each function point compare rate of change;By the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change, the access of each function point Number, year-on-year rate of change and/or ring are shown in a manner of visual than rate of change by visual page.
- 2. according to the method for claim 1, it is characterised in that it is described obtain user user behaviors log data be specially:Different types of user behaviors log data are obtained according to class of subscriber and/or channel source respectively.
- 3. method according to claim 1 or 2, it is characterised in that also include:When receiving the trigger event of display function point details, show and flow into the function point and flow out all of the function point The action trail of user.
- 4. according to the method for claim 2, it is characterised in that described to be shown by visual page in a manner of visual Specially:By the relation knot between the funnel item, the function point, the class of subscriber, the channel source and the function point Structure is stored in database, it dynamically increased, delete and is changed according to demand;Relational structure between the function point and the function point is loaded into visualization tool of increasing income, formed in visual page The basic funnel skeleton of the funnel model;The funnel item, the class of subscriber, the channel source are loaded into the visualization tool of increasing income to carry out in detail Displaying.
- 5. according to the method for claim 2, it is characterised in that the class of subscriber includes domestic consumer and VIP user;Institute Stating channel source includes official website's application market or link, in addition to third-party application market.
- A kind of 6. website user's wastage analytical equipment, it is characterised in that including:Acquisition module, for obtaining the user behaviors log data of user;And obtain the funnel item and work(of the website funnel model of refinement Energy point, the funnel model include at least one funnel item, and each funnel item includes at least one function point;Statistical module, for according to the user behaviors log data, the number of visiting people, the year-on-year rate of change of each funnel item of statistics And/or ring, than rate of change, the number of visiting people, year-on-year rate of change and/or the ring for counting each function point compare rate of change;Display module, for by the number of visiting people, year-on-year rate of change and/or the ring of each funnel item than rate of change, Mei Gesuo The number of visiting people, year-on-year rate of change and/or ring of function point is stated to show in a manner of visual by visual page than rate of change.
- A kind of 7. electronic equipment for the analysis of website user's wastage, it is characterised in that including:Memory and processor, the processor and the memory complete mutual communication by bus;The memory Being stored with can be by the programmed instruction of the computing device, and the processor calls described program instruction to be able to carry out right such as will Seek 1 to 5 any described method.
- 8. a kind of computer program product, it is characterised in that the computer program product includes being stored in non-transient computer Computer program on readable storage medium storing program for executing, the computer program include programmed instruction, when described program is instructed by computer During execution, the computer is set to perform the method as described in claim 1 to 5 is any.
- 9. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the computer program quilt The method as described in claim 1 to 5 is any is realized during computing device.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN201710722936.9A CN107563621A (en) | 2017-08-22 | 2017-08-22 | A kind of website user's wastage analysis method and device |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN201710722936.9A CN107563621A (en) | 2017-08-22 | 2017-08-22 | A kind of website user's wastage analysis method and device |
Publications (1)
Publication Number | Publication Date |
---|---|
CN107563621A true CN107563621A (en) | 2018-01-09 |
Family
ID=60976634
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CN201710722936.9A Pending CN107563621A (en) | 2017-08-22 | 2017-08-22 | A kind of website user's wastage analysis method and device |
Country Status (1)
Country | Link |
---|---|
CN (1) | CN107563621A (en) |
Cited By (9)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN108664405A (en) * | 2018-05-17 | 2018-10-16 | 福建天泉教育科技有限公司 | A kind of automatic monitoring method and terminal based on funnel model |
CN108664550A (en) * | 2018-03-29 | 2018-10-16 | 北京邮电大学 | It is a kind of that funnel analysis method and device are carried out to user behavior data |
CN108846636A (en) * | 2018-06-01 | 2018-11-20 | 北京字节跳动网络技术有限公司 | Data dispatching method, device, computer readable storage medium |
CN108960908A (en) * | 2018-06-22 | 2018-12-07 | 福建南威软件有限公司 | A kind of analysis method based on big data user behavior sequence |
CN111523921A (en) * | 2019-12-31 | 2020-08-11 | 支付宝实验室(新加坡)有限公司 | Funnel analysis method, analysis device, electronic device, and readable storage medium |
CN111800454A (en) * | 2020-05-11 | 2020-10-20 | 上海君实生物工程有限公司 | Visual data display system and visual page screen projection method |
CN112633715A (en) * | 2020-12-28 | 2021-04-09 | 四川新网银行股份有限公司 | Method for analyzing loss of online service user |
CN112948720A (en) * | 2019-11-26 | 2021-06-11 | 珠海格力电器股份有限公司 | Interaction optimization method and device based on user behaviors and computer equipment |
CN112948720B (en) * | 2019-11-26 | 2024-05-31 | 珠海格力电器股份有限公司 | Interaction optimization method and device based on user behaviors and computer equipment |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN105959372A (en) * | 2016-05-06 | 2016-09-21 | 华南理工大学 | Internet user data analysis method based on mobile application |
CN106294559A (en) * | 2016-07-26 | 2017-01-04 | 北京三快在线科技有限公司 | A kind of application traffic analysis method and device |
CN106446228A (en) * | 2016-10-08 | 2017-02-22 | 中国工商银行股份有限公司 | Collection analysis method and device for WEB page data |
-
2017
- 2017-08-22 CN CN201710722936.9A patent/CN107563621A/en active Pending
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN105959372A (en) * | 2016-05-06 | 2016-09-21 | 华南理工大学 | Internet user data analysis method based on mobile application |
CN106294559A (en) * | 2016-07-26 | 2017-01-04 | 北京三快在线科技有限公司 | A kind of application traffic analysis method and device |
CN106446228A (en) * | 2016-10-08 | 2017-02-22 | 中国工商银行股份有限公司 | Collection analysis method and device for WEB page data |
Non-Patent Citations (1)
Title |
---|
张如云: "基于企业网站的用户关键转化路径分析", 《办公自动化杂志》 * |
Cited By (12)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN108664550A (en) * | 2018-03-29 | 2018-10-16 | 北京邮电大学 | It is a kind of that funnel analysis method and device are carried out to user behavior data |
CN108664550B (en) * | 2018-03-29 | 2021-10-01 | 北京邮电大学 | Funnel analysis method and device for user behavior data |
CN108664405A (en) * | 2018-05-17 | 2018-10-16 | 福建天泉教育科技有限公司 | A kind of automatic monitoring method and terminal based on funnel model |
CN108664405B (en) * | 2018-05-17 | 2021-11-09 | 福建天泉教育科技有限公司 | Automatic monitoring method and terminal based on funnel model |
CN108846636A (en) * | 2018-06-01 | 2018-11-20 | 北京字节跳动网络技术有限公司 | Data dispatching method, device, computer readable storage medium |
CN108960908A (en) * | 2018-06-22 | 2018-12-07 | 福建南威软件有限公司 | A kind of analysis method based on big data user behavior sequence |
CN112948720A (en) * | 2019-11-26 | 2021-06-11 | 珠海格力电器股份有限公司 | Interaction optimization method and device based on user behaviors and computer equipment |
CN112948720B (en) * | 2019-11-26 | 2024-05-31 | 珠海格力电器股份有限公司 | Interaction optimization method and device based on user behaviors and computer equipment |
CN111523921A (en) * | 2019-12-31 | 2020-08-11 | 支付宝实验室(新加坡)有限公司 | Funnel analysis method, analysis device, electronic device, and readable storage medium |
CN111523921B (en) * | 2019-12-31 | 2023-10-20 | 支付宝实验室(新加坡)有限公司 | Funnel analysis method, analysis device, electronic device, and readable storage medium |
CN111800454A (en) * | 2020-05-11 | 2020-10-20 | 上海君实生物工程有限公司 | Visual data display system and visual page screen projection method |
CN112633715A (en) * | 2020-12-28 | 2021-04-09 | 四川新网银行股份有限公司 | Method for analyzing loss of online service user |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
CN107563621A (en) | A kind of website user's wastage analysis method and device | |
US10026061B2 (en) | Interactive organization visualization tools for use in analyzing multivariate human-resource data of organizations | |
CN107767021A (en) | A kind of risk control method and equipment | |
US11188865B2 (en) | Assisted analytics | |
CN106408184A (en) | User credit evaluation model based on multi-source heterogeneous data | |
CN107886366A (en) | Generation method, sex fill method, terminal and the storage medium of Gender Classification model | |
US20080172348A1 (en) | Statistical Determination of Multi-Dimensional Targets | |
CN106294559A (en) | A kind of application traffic analysis method and device | |
CN109872232A (en) | It is related to illicit gain to legalize account-classification method, device, computer equipment and the storage medium of behavior | |
CN108009711A (en) | Methods of risk assessment, device, computer equipment and readable storage medium storing program for executing | |
CN107392645A (en) | Usage mining method, apparatus and its equipment | |
CN107391468A (en) | A kind of method, apparatus and equipment for adding chart | |
CN102668515B (en) | Relative weighting scheme is applied to use online data | |
CN107392667A (en) | The determination method, apparatus and the network equipment of acceptance of the users | |
CN106600007A (en) | Activity quality evaluation method and device | |
WO2015012868A1 (en) | Service-level agreement analysis | |
CN107784035A (en) | Assessment system, the method and apparatus of the node of funnel model | |
CN104424299A (en) | Data statistical method and device | |
US20140257938A1 (en) | System and method for analyzing hospitality industry data and providing analytical performance management tools | |
Lei et al. | A visual analytics system for financial time-series data | |
CN110266555A (en) | Method for analyzing web site service request | |
CN106528774A (en) | Method and apparatus for predicting distribution network project management trend | |
CN104408057B (en) | A kind of method and device of data summarization | |
US20140142990A1 (en) | Performance measurement reporting system and method for insurance industry | |
Chang et al. | Performance ranking of Asian lead frame firms: a slack-based method in data envelopment analysis |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
PB01 | Publication | ||
PB01 | Publication | ||
SE01 | Entry into force of request for substantive examination | ||
SE01 | Entry into force of request for substantive examination | ||
RJ01 | Rejection of invention patent application after publication | ||
RJ01 | Rejection of invention patent application after publication |
Application publication date: 20180109 |