CN106657189A - WeChat shake-it-off application pushing method and system - Google Patents

WeChat shake-it-off application pushing method and system Download PDF

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Publication number
CN106657189A
CN106657189A CN201510732452.3A CN201510732452A CN106657189A CN 106657189 A CN106657189 A CN 106657189A CN 201510732452 A CN201510732452 A CN 201510732452A CN 106657189 A CN106657189 A CN 106657189A
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CN
China
Prior art keywords
user
application
wechat
television content
activity
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CN201510732452.3A
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Chinese (zh)
Inventor
石磊
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TVM Beijing Technology Co Ltd
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TVM Beijing Technology Co Ltd
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Publication date
Application filed by TVM Beijing Technology Co Ltd filed Critical TVM Beijing Technology Co Ltd
Priority to CN201510732452.3A priority Critical patent/CN106657189A/en
Publication of CN106657189A publication Critical patent/CN106657189A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04Real-time or near real-time messaging, e.g. instant messaging [IM]
    • H04L51/046Interoperability with other network applications or services

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The invention discloses a WeChat shake-it-off application pushing method and system. The method comprises steps of obtaining the user identifier, the user basic information and the corresponding television content parameter of a current shake-it-off user; and according to the television content parameter, obtaining dynamic applications in the current period from a background database; according to the user identifier and the user basic information, pushing the applications to the shake-it-off user. According to the scheme, the WeChat shake-it-off application pushing scheme is provided, the user can access to the background through the shake-it-off, and the background pushes applications configured in the current period to the user, so that the function of pushing verified application display for the user according to the time and the content is achieved, the experience of WeChat user is enriched, and the user experience is greatly improved.

Description

A kind of wechat is shaken using method for pushing and system
Technical field
The present invention relates to Internet technical field, more particularly to a kind of wechat is shaken using method for pushing and is System.
Background technology
With the development of Internet technology, it is more and more important that interaction becomes.Online interaction, has become day The important communicative mode of benefit.In order to meet the needs of users' information exchange, various interactive softwares or ditch Logical software arises at the historic moment.
Wechat is the free application journey that instant messaging service is provided for intelligent terminal that Tencent releases Sequence, wechat is supported quickly to send free (need by network across common carrier, cross operating system support platform Consume a small amount of network traffics) voice SMS, video, picture and word, it is also possible to use by altogether Enjoy the service plugs such as the data and location-based social plug-in unit of streaming medium content.Wechat provides the public and supports flat Platform, circle of friends, message such as push at the function, and user can be by " shaking ", " searching number ", " nearby People ", sweep Quick Response Code mode add good friend and concern public's support platform, while wechat is shared with content Friend and the splendid contents for seeing user share wechat circle of friends.
Wechat, as one of social information support platform most popular at present, is also a big entrance of mobile terminal, Developing becomes a big business transaction support platform, and it starts to show to the subversiveness change that industry of marketing is brought It is existing.The exploitation in wechat store is also risen therewith, and wechat store is a socialization electricity researched and developed based on wechat Sub- business system, if consumer pass through wechat support platform, it is possible to realize merchandise query, choose, body Test, it is interactive, order and the on-line off-line Integrated Service Mode for paying.
Wechat public's account is the application account that developer or businessman apply in wechat public's support platform, should Account number and QQ account intercommunications, by public's account, businessman can realize and particular cluster in wechat support platform The word of body, picture, voice, the comprehensive communication of video, interaction.Define on a kind of line of main flow Wechat interactive marketing mode under line.As the micro- clan of representative of on-line off-line wechat interactive marketing, take the lead in proposing The industry universal template of standard and the wechat support platform utility strategies of deep customization combine.Define line to reach the standard grade The open applications support platform of lower wechat interactive marketing.
User can carry out interaction by equipment of itself and public's account.Sent to public's account by mobile phone and disappeared Breath, generally requires following steps:
Pay close attention to wechat public's account with your handset Wechat first.Then log in the wechat public of oneself and support flat Platform clicks on public account assistant.The second step arranged in public's account assistant selects to be input into your wechat to be bound Number.Then click on transmission wechat identifying code.Your handset Wechat can receive an information, then by numeral Be input to identifying code input frame complete checking just complete binding.Subsequently into address list, public's account is searched for Number assistant.Then the account that this contact person of public's account assistant this number is official of Tengxun is found Mphelper (assistant's account of Tengxun's public's support platform needs to carry out message cluster transmition by it).Pay close attention to the account Number just can be by sending pocket transmission news to it.Chat interface is clicked through, message is then sent to, Whether then see the concern user of your public's account can receive this message.
Wechat public account provides the scheme that a kind of wechat is associated with the background service of other systems, this Scheme can be very good to provide sufficient development space for other developers outside wechat.Developer can lead to Cross wechat public account to be served by accessing wechat system by self-developed, using user's money that wechat is huge Source is operated accordingly.
Wechat shakes a random application of making friends in the wechat for referring to Tencent's release, by the machine of shaking the hand Or click on button simulation and shake, the wechat user that the same period triggers the function can be matched, so as to increase Plus the interaction between user and wechat viscosity.Into interface, jog mobile phone is shaken, wechat can help you to search together One moment rocked the people of mobile phone --- and shake together in party, can quickly help you to list the friend for shaking together;A thousand li Shake, this can be matched in the world for you while also in the friend of mobile phone.
In prior art, the scheme for providing the user various applications by wechat support platform is more and more, respectively Plant third-party development and application also more and more.The access for the functional realiey user such as shaking by wechat is also Conventional scheme.But, the display after shaking for user pushes problem, and various solutions are all deposited In this respective problem, it is impossible to perfect to solve correlation and validity that user pushes application.Thus, urgently A kind of scheme for accurately showing for user's push related application is needed, to improve user experience.
The content of the invention
The present invention provides a kind of wechat and shakes using method for pushing and system, to solve prior art in nothing Method is accurately the problem that user pushes related application of shaking.
A kind of wechat of present invention offer is shaken and applies method for pushing, including:
The corresponding ID of user, user basic information and corresponding television content are currently shaken in acquisition Parameter;
The application of current slot activity is obtained from background data base according to the television content parameter;
According to the ID and user basic information, the application is pushed to and described shakes user.
Methods described also includes:
Wechat platform obtains the information shaken of user, according to currently shaking in user and corresponding TV Hold, generate ID and television content parameter, and the same user basic information of meeting, together send background service Device.
Methods described also includes:
Multiple applications are provided with the background data base, be pre-configured with each application activity time period and Corresponding television content;
According to the corresponding television content of the television content parameter acquiring and the activity of corresponding current slot Application.
Methods described also includes:
The time period of each application activity configures according to TV guide EPG.
Methods described also includes:
If there are several application configurations in the same time period, from described several applications one is randomly choosed Individual application shakes user described in being pushed to.
Methods described also includes:
Described to shake user and shake operation again in the same time period, then obtaining that another pushes at random should With.
A kind of wechat is shaken and applies supplying system, including:
Information acquisition unit, currently shake the corresponding ID of user, user basic information for obtaining And corresponding television content parameter;
Application acquisition unit, for current time to be obtained from background data base according to the television content parameter The application of section activity;
Using push unit, for according to the ID and user basic information, the application being pushed User is shaken to described.
The system also includes wechat platform unit, for obtaining the information that user shakes, according to currently shaking One shakes user and corresponding television content, generates ID and television content parameter, and can be with user's base This information, together sends described information acquiring unit.
The system also include application configuration unit, for be pre-configured with each application activity time period and Corresponding television content;
According to the corresponding television content of the television content parameter acquiring and the activity of corresponding current slot Application.
The system also includes EPG units, for obtaining TV guide EPG information;
The application configuration unit is additionally operable to configure the time of each application activity according to TV guide EPG Section.
In the embodiment of the present invention, the corresponding ID of user, user are currently shaken by acquisition and is believed substantially Breath and corresponding television content parameter;Obtained from background data base currently according to the television content parameter The application of time period activity;According to the ID and user basic information, the application is pushed to into institute State and shake user.The scheme of the embodiment of the present invention a, using the teaching of the invention it is possible to provide wechat is shaken using push scheme, User accesses backstage by shaking, and backstage is the application that user pushes current slot configuration, realizes root It is that user pushes the function that diversified application shows according to time and content, enriches the experience of wechat user, So as to greatly improve user experience.
Other features and advantages of the present invention will illustrate in the following description, also, partly from explanation Become apparent in book, or understood by implementing the present invention.The purpose of the present invention and other advantages can Realize and obtain by specifically noted structure in the specification, claims and accompanying drawing write .
Below by drawings and Examples, technical scheme is described in further detail.
Description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and constitutes a part for specification, with this Bright embodiment is used to explain the present invention together, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is that a kind of wechat that the embodiment of the present invention 1 is provided is shaken using method for pushing principle flow chart;
Fig. 2 is that a kind of wechat that the embodiment of the present invention 2 is provided is shaken using supplying system structural representation.
Specific embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein Preferred embodiment is merely to illustrate and explains the present invention, is not intended to limit the present invention.
As shown in figure 1, a kind of wechat provided for the embodiment of the present invention 1 is shaken using method for pushing principle Flow chart, wherein,
The corresponding ID of user, user basic information and corresponding are currently shaken in step 11, acquisition Television content parameter.
Wechat user is common wechat user, and by wechat server support platform is entered.Normal conditions Under, wechat user needs to pay close attention to corresponding public's account, and by the public's account application is accessed, this Using can be an application in support platform, or third-party application that other are pushed.This reality Apply example to aim to solve the problem that using the relevant issues for pushing.
Wechat public service number (public's account) is a kind of account type of public's support platform, it is intended to be use Family provides service.Service number can only send four pocket transmission news in one month.Service number issues disappearing for user Breath, can be displayed in the chat list of user.Also, when user is sent messages to, user will receive i.e. When prompting message.
A kind of number account type for being public's support platform is subscribed to, information and information is provided the user.Subscription number A pocket transmission news can be sent daily.Subscribe to number message for issuing user, it will be displayed in the subscription of user In number file.When user is sent messages to, user will not receive instant message prompting.In the logical of user In news record, subscription number will be placed in subscription file.
Widely, government, media, enterprise, star etc. starts to build one after another the purposes of wechat public's account Vertical independent wechat public's account support platform.The publicity battalion of the cultural activities such as individual enterprise is carried out above Pin.
A private micro-signal can be bound inside setting, using wechat public's account assistant's pocket transmission news, Message cluster transmition state is checked at any time.Carried out from media activity using public's account support platform, in simple terms It is the media sexual behaviour activity for carrying out one-to-many, such as businessman is by based on the micro- of wechat public support platform docking Letter member's cloud marketing system shows the micro- official website of businessman, micro- member, micro- push, micropayments, micro- activity, Define a kind of on-line off-line wechat interactive marketing mode of main flow.
In fact, wechat public account provides the ditch between a kind of wechat user and backstage third-party server Logical channel, public's accounting number users can carry out interaction with common wechat user, by wechat support platform, can Very easily to carry out promoting service, service offer etc..
In the present embodiment, it is possible to use public's account service of wechat public's support platform, support platform passes through Apply for wechat public account to access wechat server.Wechat user pays close attention to and subscribes to after public's account, can To log in wechat server in the way of wechat user, the information forwarding of the user is supported flat by wechat server Platform.As wechat user and interactive support platform, wechat server therefrom forwards interactive information.
In fact, the support platform of the present embodiment is more than providing service for wechat user, when also not only Wechat shakes one of application concentration support platform, but the management support platform of an application.This Support platform is the background management system for shaking, and by wechat public number wechat platform is accessed, and is used according to wechat Family shake information carry out correlation operation.
Wechat shakes a random application of making friends in the wechat for referring to Tencent's release, by the machine of shaking the hand Or click on button simulation and shake, the wechat user that the same period triggers the function can be matched, so as to increase Plus the interaction between user and wechat viscosity.Into interface, jog mobile phone is shaken, wechat can help you to search together One moment rocked the people of mobile phone --- and shake together in party, can quickly help you to list the friend for shaking together;A thousand li Shake, this can be matched in the world for you while also in the friend of mobile phone.
Wechat is shaken also developed and shakes song, shakes the application such as TV.TV is shaken, is micro- also known as TV is shaken Believe the online friend and TV interaction function released after the Spring Festival in 2015, user opens wechat " shaking TV " and shakes one Shake, it is possible to shake out the related page of TV programme, and participate in program interaction.Wechat " shake " technology with TV programme are blended, and to spectators brand-new viewing experience is brought, and are considered as that the second of TV media will be brought Spring.
" wechat shakes TV " interactive model emphasizes the interaction of network and the connection, media and audient of TV.Spectators In each channel program of viewing TV station, open handset Wechat and shake, enter and shake song choices, against electricity Depending on shaking, it is possible to enter " wechat shakes TV " interface, the interaction work that each column is released is participated in real time It is dynamic.Spectators can click on sight spot and introduce and travel attack strategy by " wechat shakes TV " interactive model, obtain newest Favor information, wins admission ticket;By interactive answer, become history culture intelligent;By the friendship of TV programme Mutually, the participant and commentator of news are become;Participate in gourmet festival purpose to make a reservation for and discounting activity;Participate in TV The guess with lottery of program, ballot, investigation, and obtain various prizes.
Wechat user opens and shakes function, carries out shaking after the operation of TV, and wechat platform obtains wechat user Shake information, that is, user profile is shaken, according to currently shaking user and corresponding TV Content, generates ID and television content parameter, and the same user basic information of meeting, together sends backstage clothes Business device.Here ID is arranged according to user itself, and to unique user identity is distinguished, It is exactly the ID of user.The elemental user information that user basic information is provided when being user's registration wechat, including Basic preference information, classification information of user etc., the present embodiment is not limited this.
Television content parameter sets according to the corresponding television content of TV functions is shaken.User is shaking TV When, television audio signals are received, need to pre-set corresponding television content parameter, determine therefrom that use Family corresponding television content when TV is shaken.For example, user is when the TV programme of a certain channel are watched Time carries out shaking TV operation, then this television content parameter is the television content parameter of the channel.
Step 12, according to television content parameter the application of current slot activity is obtained from background data base.
Background data base is exactly a database for shaking application support platform setting, wherein being configured with each The application message of time period activity.These application messages are pre-configured with, and can be according to each time period The application that user pushes is arranging.
Multiple applications are provided with the background data base, be pre-configured with each application activity time period and Corresponding television content;
According to the corresponding television content of the television content parameter acquiring and the activity of corresponding current slot Application.
The time period of each application activity can configure according to TV guide EPG.According to EPG programmes Configuration activities application, be exactly according to EPG information, be pre-configured with each time period or program it is corresponding should With information, when the time period or programme information is matched, pushed.
Certainly, when being applied according to EPG programmes configuration, application will also be directed to not only for time configuration Different television content information, for example, it may be setting application is distinguished according to different channel informations pushing. Even if different channels can also configure different applications in the same time.
Step 13, according to ID and user basic information, will shake user using being pushed to.
In background data base is obtained after the application of current slot activity, further according to ID and user's base After this Information locating user, the application is pushed to into user and is shown.
If there are several application configurations in the same time period, from described several applications one is randomly choosed Individual application shakes user described in being pushed to.
Shake user and shake operation again in the same time period, then obtain another at random and push application.
Certainly, the selection rule of multiple applications can be configured here, and random selection is a kind of scheme therein, Simultaneously multiple applications can be pushed to into user, there is provided the mode that user independently selects.
It is exactly the application corresponding with television content of pre-configured time period in the present embodiment, wechat user exist After shaking, into background support platform, user's current slot and electricity are supplied to by background support platform Depending on the corresponding application message of content, and it is pushed to user.
In the embodiment of the present invention, the corresponding ID of user, user are currently shaken by acquisition and is believed substantially Breath and corresponding television content parameter;Obtained from background data base currently according to the television content parameter The application of time period activity;According to the ID and user basic information, the application is pushed to into institute State and shake user.The scheme of the embodiment of the present invention a, using the teaching of the invention it is possible to provide wechat is shaken using push scheme, User accesses backstage by shaking, and backstage is the application that user pushes current slot configuration, realizes root It is that user pushes the function that diversified application shows according to time and content, enriches the experience of wechat user, So as to greatly improve user experience.
As shown in Fig. 2 a kind of wechat provided for the embodiment of the present invention 2 is shaken using supplying system structure Schematic diagram, wherein,
Information acquisition unit 21, currently shake the corresponding ID of user, user and believe substantially for obtaining Breath and corresponding television content parameter;
Application acquisition unit 22, during for obtaining current from background data base according to the television content parameter Between section activity application;
Using push unit 23, for according to the ID and user basic information, the application being pushed away User is shaken described in giving.
The system also includes wechat platform unit 24, for obtaining the information that user shakes, according to current User and corresponding television content are shaken, ID and television content parameter is generated, and can same user Essential information, together sends described information acquiring unit 21.
The system also include application configuration unit 25, for be pre-configured with the time period of each application activity with And corresponding television content;
According to the corresponding television content of the television content parameter acquiring and the activity of corresponding current slot Application.
The system also includes EPG units 26, for obtaining TV guide EPG information;
The application configuration unit 25 be additionally operable to according to TV guide EPG configure each application activity when Between section.
In sum, in the embodiment of the present invention, by obtain currently shake the corresponding ID of user, User basic information and corresponding television content parameter;According to the television content parameter from background data base The middle application for obtaining current slot activity;According to the ID and user basic information, answer described Described user is shaken with being pushed to.The scheme of the embodiment of the present invention a, using the teaching of the invention it is possible to provide wechat is shaken and answered With the scheme of push, user should for user's push current slot configuration by shaking access backstage, backstage With it is that user pushes the function that diversified application shows to realize according to time and content, enriches wechat The experience of user, so as to greatly improve user experience.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or meter Calculation machine program product.Therefore, the present invention can be using complete hardware embodiment, complete software embodiment or knot Close the form of the embodiment in terms of software and hardware.And, the present invention can be adopted and wherein wrapped at one or more Computer-usable storage medium containing computer usable program code (including but not limited to magnetic disc store and Optical memory etc.) on implement computer program form.
The present invention is produced with reference to method according to embodiments of the present invention, equipment (system) and computer program The flow chart and/or block diagram of product is describing.It should be understood that can by computer program instructions flowchart and / or block diagram in each flow process and/or square frame and flow chart and/or the flow process in block diagram and/ Or the combination of square frame.These computer program instructions can be provided to all-purpose computer, special-purpose computer, embedded The processor of formula processor or other programmable data processing devices is producing a machine so that by calculating The instruction of the computing device of machine or other programmable data processing devices is produced for realizing in flow chart one The device of the function of specifying in individual flow process or one square frame of multiple flow processs and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in can guide computer or other programmable datas process to set In the standby computer-readable memory for working in a specific way so that in being stored in the computer-readable memory Instruction produce and include the manufacture of command device, command device realization is in one flow process or multiple of flow chart The function of specifying in one square frame of flow process and/or block diagram or multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing devices, made Obtain and series of operation steps is performed on computer or other programmable devices to produce computer implemented place Reason, so as to the instruction performed on computer or other programmable devices is provided for realizing in flow chart one The step of function of specifying in flow process or one square frame of multiple flow processs and/or block diagram or multiple square frames.
Obviously, those skilled in the art can carry out various changes and modification without deviating from this to the present invention The spirit and scope of invention.So, if these modifications of the present invention and modification belong to the claims in the present invention And its within the scope of equivalent technologies, then the present invention is also intended to comprising these changes and modification.

Claims (10)

1. a kind of wechat is shaken and applies method for pushing, it is characterised in that included:
The corresponding ID of user, user basic information and corresponding television content are currently shaken in acquisition Parameter;
The application of current slot activity is obtained from background data base according to the television content parameter;
According to the ID and user basic information, the application is pushed to and described shakes user.
2. the method for claim 1, it is characterised in that methods described also includes:
Wechat platform obtains the information shaken of user, according to currently shaking in user and corresponding TV Hold, generate ID and television content parameter, and the same user basic information of meeting, together send background service Device.
3. the method for claim 1, it is characterised in that methods described also includes:
Multiple applications are provided with the background data base, be pre-configured with each application activity time period and Corresponding television content;
According to the corresponding television content of the television content parameter acquiring and the activity of corresponding current slot Application.
4. method as claimed in claim 3, it is characterised in that methods described also includes:
The time period of each application activity configures according to TV guide EPG.
5. the method for claim 1, it is characterised in that methods described also includes:
If there are several application configurations in the same time period, from described several applications one is randomly choosed Individual application shakes user described in being pushed to.
6. method as claimed in claim 5, it is characterised in that methods described also includes:
Described to shake user and shake operation again in the same time period, then obtaining that another pushes at random should With.
7. a kind of wechat is shaken and applies supplying system, it is characterised in that included:
Information acquisition unit, currently shake the corresponding ID of user, user basic information for obtaining And corresponding television content parameter;
Application acquisition unit, for current time to be obtained from background data base according to the television content parameter The application of section activity;
Using push unit, for according to the ID and user basic information, the application being pushed User is shaken to described.
8. system as claimed in claim 7, it is characterised in that the system also includes wechat platform list Unit, for obtaining the information that user shakes, according to currently shaking user and corresponding television content, ID and television content parameter, and the same user basic information of meeting are generated, described information is together sent and is obtained Unit.
9. system as claimed in claim 7, it is characterised in that the system also includes application configuration list Unit, for the time period for being pre-configured with each application activity and corresponding television content;
According to the corresponding television content of the television content parameter acquiring and the activity of corresponding current slot Application.
10. system as claimed in claim 9, it is characterised in that the system also includes EPG units, For obtaining TV guide EPG information;
The application configuration unit is additionally operable to configure the time of each application activity according to TV guide EPG Section.
CN201510732452.3A 2015-11-02 2015-11-02 WeChat shake-it-off application pushing method and system Pending CN106657189A (en)

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CN104899338A (en) * 2015-06-30 2015-09-09 北京奇虎科技有限公司 Method for pushing APP in search promotion result, device and browser
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