CN106649795A - Keyword data outputting method and apparatus - Google Patents
Keyword data outputting method and apparatus Download PDFInfo
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- CN106649795A CN106649795A CN201611238325.9A CN201611238325A CN106649795A CN 106649795 A CN106649795 A CN 106649795A CN 201611238325 A CN201611238325 A CN 201611238325A CN 106649795 A CN106649795 A CN 106649795A
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- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
The invention discloses a keyword data outputting method and apparatus. The method comprises steps of receiving description information of a target website and target keywords required to be monitored, acquiring searching data of the target website according to the description information, extracting target data corresponding to the target keywords, and outputting the target data. The searching data indicates a searching contribution condition of the keywords to the target website in a searching engine. By the use of the outputting method and apparatus, problems of lack of accurate introductive data for searching engine optimization and poor optimization effect in the prior art can be solved; and effective and accurate data support and introductive keyword data can be provided for target website searching engine optmiztaion.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of output intent and device of keyword data.
Background technology
Currently, internet data breaks out in a large number, when user will obtain information, it is impossible to by browsing one by one, generally require to lead to
Cross search engine to be input into keyword lookup to related web site, and for website, its pageview is also most of from search
Engine.
In such circumstances, website webmaster is in order to improve the pageview from home Web site, it is necessary to carry out specific aim to website
Search engine optimization, however, the optimization data for being currently provided to website webmaster are very limited, the often only access of website
Amount, webpage include the data such as total amount, even if therefore website webmaster find own website visit capacity, include index amount occur it is different
Often, also cannot targetedly effectively solving problem.
It can be seen that, there is the accurate guide data of shortage, the technology of effect of optimization difference in the optimization of search engine in prior art
Problem.
The content of the invention
In view of the above problems, it is proposed that the present invention so as to provide one kind overcome the problems referred to above or at least in part solve on
State the determination method and device of the website keyword of problem.
In a first aspect, the application provides a kind of output intent of keyword data, including：
The description information for receiving targeted website and the target keyword for needing monitoring；
According to the description information, the search data of the targeted website are obtained, the search data are sign keyword
In a search engine to the data for searching for contribution situation of the targeted website；
Go out the corresponding target data of the target keyword from the search extracting data, and export the number of targets
According to.
Optionally, the search data include the following combination of any one or more：The amount of representing, click volume and search row
Name.
Optionally, before the output target data, also include：Obtain the user behavior number of the search engine
According to the user behavior data is to characterize the number that user is input into behavior of the keyword to scan in the search engine
According to；According to the user behavior data, the Weighted Index of the target keyword is determined, wherein, the Weighted Index is used for table
Levy search temperature of the target keyword in the search engine；It is described to export the target data, including：Output is described
Target data and the Weighted Index.
Optionally, it is described according to the user behavior data, before determining the Weighted Index of the target keyword, also wrap
Include：According to the description information, the Type of website of the targeted website is obtained；According to the Type of website and the user behavior
Data, determine the Weighted Index of the target keyword, wherein, the Weighted Index draws for characterizing keyword in the search
Search temperature corresponding with the Type of website in holding up.
Optionally, when needing to monitor N number of target keyword, when N is more than 1, the output target data, including：Root
According to the Weighted Index and/or the target data of each target keyword in N number of target keyword, to described N number of
Target keyword is ranked up；The target data and the Weighted Index of N number of target keyword are exported according to the sequence.
Optionally, when needing to monitor N number of target keyword, when N is more than 1, the output target data, including：Root
According to the target data of each target keyword in N number of target keyword, N number of target keyword is ranked up；Press
According to the target data of the sequence output N number of target keyword.
Optionally, the search data include that the keyword set of the targeted website can be searched by the search engine
Close；It is described to go out the corresponding target data of the target keyword from the search extracting data, and the target data is exported,
Including：Go out the corresponding target data of the target keyword from the search extracting data；According to the target data and institute
Search data are stated, contribution situation ranking of the target keyword in the keyword set is determined；Export the number of targets
According to the contribution situation ranking.
Second aspect, the application provides a kind of output device of keyword data, and described device includes：
Receiver module, for receiving the description information of targeted website and needing the target keyword of monitoring；
First acquisition module, for according to the description information, obtaining the search data of the targeted website, the search
Data are to characterize keyword in a search engine to the data for searching for contribution situation of the targeted website；
Output module for going out the corresponding target data of the target keyword and defeated from the search extracting data
Go out the target data.
Optionally, the search data include the following combination of any one or more：The amount of representing, click volume and search row
Name.
Optionally, described device also includes：Second acquisition module, for obtaining the user behavior number of the search engine
According to the user behavior data is to characterize the number that user is input into behavior of the keyword to scan in the search engine
According to；First index determining module, for according to the user behavior data, determining the Weighted Index of the target keyword, its
In, the Weighted Index is used to characterize search temperature of the target keyword in the search engine；The output module
It is additionally operable to：Export the target data and the Weighted Index.
Optionally, described device also includes：Type acquisition module, for according to the description information, obtaining the target
The Type of website of website；Second index determining module, for according to the Type of website and the user behavior data, determining institute
State the Weighted Index of target keyword, wherein, the Weighted Index be used for characterize keyword in the search engine with it is described
The corresponding search temperature of the Type of website.
Optionally, when needing to monitor N number of target keyword, when N is more than 1, the output module is additionally operable to：According to the N
The Weighted Index and/or the target data of each target keyword in individual target keyword, to N number of target critical
Word is ranked up；The target data and the Weighted Index of N number of target keyword are exported according to the sequence.
Optionally, when needing to monitor N number of target keyword, when N is more than 1, the output module is additionally operable to：According to the N
The target data of each target keyword in individual target keyword, is ranked up to N number of target keyword；According to the row
Sequence exports the target data of N number of target keyword.
Optionally, the search data include that the keyword set of the targeted website can be searched by the search engine
Close；The output module is additionally operable to：Go out the corresponding target data of the target keyword from the search extracting data；According to
The target data and the search data, determine contribution situation row of the target keyword in the keyword set
Name；Export the target data and the contribution situation ranking.
The technical scheme provided in the embodiment of the present application, at least has the following technical effect that or advantage：
The method and device that the embodiment of the present application is provided, is determining targeted website and is needing the target keyword of monitoring
Afterwards, the search data of targeted website are first obtained, then therefrom extracts the target data of target keyword exporting so that managed website
Reason person can customize keyword to be monitored, so that it is determined that whether customization keyword is that the hot topic of more various flow can be brought crucial
Word, so as to provide accurately and effectively data supporting and guidance for the search engine optimization of targeted website.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And can be practiced according to the content of specification, and in order to allow the above and other objects of the present invention, feature and advantage can
Become apparent, below especially exemplified by the specific embodiment of the present invention.
Description of the drawings
By the detailed description for reading hereafter preferred embodiment, various other advantages and benefit is common for this area
Technical staff will be clear from understanding.Accompanying drawing is only used for illustrating the purpose of preferred embodiment, and is not considered as to the present invention
Restriction.And in whole accompanying drawing, it is denoted by the same reference numerals identical part.In the accompanying drawings：
Fig. 1 is the flow chart of the output intent of keyword data in the embodiment of the present invention；
Fig. 2 is the structural representation of the output device of keyword data in the embodiment of the present invention.
Specific embodiment
Technical scheme in the embodiment of the present application, general thought is as follows：
After determining targeted website and needing the target keyword of monitoring, first obtain and characterize keyword in search engine
In to the targeted website search contribution situation search data, then from it is described search extracting data go out the target critical
The corresponding target data of word, and export the target data.
I.e. after the target keyword of targeted website needs monitoring is provided with, the search data of targeted website are first obtained, then
Therefrom extract the corresponding target data of target keyword to export so that website webmaster can customize keyword to carry out reality
When monitor, and be mesh according to target data come whether judge the keyword for customizing be the popular keyword that can bring more various flow
The search engine optimization of mark website provides accurately and effectively data supporting and guidance.
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing the disclosure in accompanying drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure and should not be by embodiments set forth here
Limited.On the contrary, there is provided these embodiments are able to be best understood from the disclosure, and can be by the scope of the present disclosure
Complete conveys to those skilled in the art.
Embodiment one
The present embodiment provides a kind of output intent of keyword data, as shown in figure 1, methods described includes：
Step S101, the description information for receiving targeted website and the target keyword for needing monitoring；
Step S102, according to the description information, obtains the search data of the targeted website, and the search data are table
Keyword is levied in a search engine to the data for searching for contribution situation of the targeted website；
Step S103, from the search extracting data the corresponding target data of the target keyword is gone out, and exports institute
State target data.
The method that the embodiment of the present application offer is discussed in detail with reference to Fig. 1 implements step：
First, execution step S101, the description information for receiving targeted website and the target keyword for needing monitoring.
In specific implementation process, the description information can be domain name, title or the mark picture of the targeted website,
This is not restricted.
In the embodiment of the present application, the method for the description information and the target keyword that receive the targeted website can be with
Have various, be set forth below as a example by two kinds：
The first, by user the description information and the target keyword of the targeted website are input in specified location, and
Analysis knob is clicked on, then receives the description information and the target keyword.
In specific implementation process, the user can be the personal head of a station i.e. manager of internet site or common use
Family；The specified location can be the default page, platform or application, and here is not restricted.
Second, user is input in the search box of the search engine and specifies command string and the targeted website
Description information, and click on analysis knob, then the default page is entered, specified location of the user again in the default page is input into the mesh
Mark keyword.
In specific implementation process, the user can be the personal head of a station i.e. manager of internet site or common use
Family；The specified command string can be Chinese, English or Arabic numerals, and here is not restricted.
In specific implementation process, when needing to monitor multiple target keywords, can be input in specified location many
Individual target keyword, then with space or the keyword of predetermined symbol space between adjacent.
Certainly, it is different as needed in specific implementation process, the different receptions description information and institute can be selected
The method for stating target keyword, this is not restricted, and will not enumerate.
Then, execution step S102, according to the description information, obtains the search data of the targeted website, described to search
Rope data are to characterize keyword in a search engine to the data for searching for contribution situation of the targeted website.
Specifically, the keyword in the search data of the targeted website needs to meet：Keyword input is described
Scan in search engine, the web page interlinkage of the targeted website can be gone out in the webpage representation of the search engine, and can lead to
Crossing the page in the search engine and performing to click on etc. determines operation entering the targeted website.
For example：User is input in a search engine " economics " and clicks on after search button, and search engine can be searched for and opened up
The web page interlinkage for knowing website is shown, user can click on the web page interlinkage and enter and know website, it is determined that " economics " is category
In knowing the keyword in the search data of website.
It should be noted that due to having frequently included multiple webpages in targeted website, can search in the targeted website
The keyword related data of arbitrary webpage belongs to the search data of the targeted website.Therefore in specific implementation process, in order to
The more fully search data of the targeted website can be obtained, the search engine can be first analyzed before step S102
Webpage collection situation data, to determine the targeted website in whole webpages for being included by the search engine, then excavate
Go out the data that user searches for whole webpages, so as to obtain the comprehensive search data.
In the embodiment of the present application, the search data include the following combination of any one or more：Keyword, represent
Amount, click volume and search rank.Wherein, the keyword is the word that can search the targeted website；The amount of representing is complete
Network users search for the keyword and cause the targeted website to be presented in the number of times of the result of page searching of search engine；The point
The amount of hitting is that the whole network user searches for the keyword and then clicks on the number of times of the targeted website again；The search rank is search institute
After stating keyword, sequence ranking of the targeted website in the result of page searching of the search engine.
In the embodiment of the present application, in order that the final target data for obtaining can be carried for the search engine optimization of targeted website
For real-time data supporting and guidance, in addition it is also necessary to ensure the real-time of the search data of acquisition, that is, ensure the search number
According to for the data in preset time period.
Specifically, the intraday targeted website before obtaining current time to the current time can be set
The search number of the targeted website in search data, or the last week at setting acquisition current time to the current time
According to, the database of record search behavior of the user in the search engine can also be set up, the database is set daily or
By Zhou Gengxin, when the search data for obtaining the targeted website are needed, the target is excavated from the database in real time
The related data in website, to obtain real-time search data.
Subsequently, execution step S103, from the search extracting data the corresponding number of targets of the target keyword is gone out
According to, and export the target data.
In the embodiment of the present application, the target data can include the following combination of any one or more：The whole network is used
Family is input into the target keyword to show the number of times of the targeted website in the search engine, and the whole network user searches described
Index holds up the input target keyword and enters the number of times of the targeted website, or the mesh is input in the search engine
After mark keyword, sequence ranking of the targeted website in the search engine.
In the embodiment of the present application, because the target data is to characterize the target keyword to the targeted website
Search contribution situation, and search temperature of the target keyword in network-wide basis is also that can keyword be brought compared with various flow
One of important sign, therefore the Weighted Index for exporting the target keyword can also be set when the target data is exported, with
Further instruct targeted website to scan for engine optimization, lift the competitiveness of personal website.
In the embodiment of the present application, the Weighted Index is to be obtained according to the user behavior data of the search engine,
The index of keyword search temperature can be characterized.In specific implementation process, according to different needs different weightings can be selected to refer to
Number determination method, is set forth below as a example by three kinds：
The first, Weighted Index characterizes the whole network search temperature of the target keyword in the search engine.
In the embodiment of the present application, before the output target data, also include：
The user behavior data of the search engine is obtained, the user behavior data draws to characterize user in the search
Hold up the data of behavior of the middle input keyword to scan for；
According to the user behavior data, the Weighted Index of the target keyword is determined, wherein, the Weighted Index is used
In search temperature of the sign target keyword in the search engine；
It is described to export the target data, including：Export the target data and the Weighted Index.
Specifically, the user behavior data includes the combination of any one or more：User is in the search
It is input into keyword in engine to search for website, click on website and the data for browsing web sites.Specifically can include：The key of input
The site information that word, keyword search are arrived, website shows sequence, clicks on the data such as the information of website.
The Weighted Index is the user behavior data by the search engine in network-wide basis, using preset algorithm
Calculate, the index of search temperature of the target keyword in network-wide basis can be characterized.In specific implementation process, institute
Stating the computational methods of the Weighted Index for characterizing the whole network search temperature can have various, for example：Can be existed with the target keyword
The input searching times of network-wide basis are used as the Weighted Index；Can be being brought in network-wide basis with the target keyword
Click website number of times as the Weighted Index；Can also be by the searching times to the target keyword and the point for bringing
Hit website number of times to be weighted to obtain the Weighted Index；Time restriction can also be brought into, with the user behavior on the same day
Data calculating real-time Weighted Index, certainly, can also be using other Weighted Index meters according to the difference of scene or needs
Calculation method, this is not restricted, and will not enumerate.
For example：So that the target keyword is " economics " as an example, the user behavior data of the search engine shows, its
The number of times of input " economics " search in preset time range is 183904 times, and the website number of clicks brought is 54233
Secondary, then the Weighted Index can be equal to 183904 or 54233, it is also possible to equal to 54233 divided by 183904, can also be equal to
183904+54233, etc..
Second, Weighted Index characterizes the similar website of target keyword targeted website described in the search engine
Search temperature.
In the embodiment of the present application, described according to the user behavior data, the weighting for determining the target keyword refers to
Before number, also include：
According to the description information, the Type of website of the targeted website is obtained；
According to the Type of website and the user behavior data, the Weighted Index of the target keyword is determined, wherein,
The Weighted Index is used to characterize target keyword search heat corresponding with the Type of website in the search engine
Degree.
Specifically, it is contemplated that different types of website, the temperature and flow that same keyword can bring also is differed, example
Such as：Keyword " Yao Ming " more can bring search competitiveness to sport category and amusement class website, and to the correlation of economic class website
It is not strong.Therefore the application further to arrange the Weighted Index not only related to the user behavior data, also with the target network
The type stood is related.
In specific implementation process, the Type of website can be by trade classification, for example：Education, physical culture, amusement or wealth
Jing etc.；The Type of website can also be classification by geographical area, for example：Hebei News Network, Sichuan LAN, southern travel network etc.；
The Type of website can also be by language classification, for example：English category, Chinese class, French class etc., this is not restricted, not
Enumerate again.
In the embodiment of the present application, according to the Type of website and the user behavior data, the target critical is determined
The method of the Weighted Index of word can also have various, for example：
First the sign target keyword can be calculated according to the user behavior data by the aforementioned method of the first
The whole network search for the whole network Weighted Index of temperature, then judge the type of the default target keyword whether with targeted website
The Type of website is consistent, is multiplied by as described in the first weights as the target keyword using the whole network Weighted Index if consistent and is added
Power index；As inconsistent, weighting described in the second weights as the target keyword be multiplied by using the whole network Weighted Index and referred to
Number, wherein, first weights are more than second weights.For example, its default type of target keyword " Yao Ming " be physical culture,
Amusement class, if the targeted website is Science website, then it is assumed that the type of the target keyword differs with the Type of website
Cause；If the targeted website is amusement class website, then it is assumed that the type of the target keyword is consistent with the Type of website.
Can be belonged to the click brought with the target keyword Type of website of the targeted website website time
Number is used as the Weighted Index.
Certainly, can also not limited using other Weighted Index computational methods, here according to the difference of scene or needs
System, and will not enumerate.
The third, Weighted Index characterizes search temperature of the target keyword in the search engine and gathers way.
I.e. according to the user behavior data of the search engine, the acquisition target keyword is in the range of different time
Data, so as to the search temperature for obtaining the target keyword gathers way as the Weighted Index.
Specifically, on the internet, information updating iteration speed is exceedingly fast, newest in order to help the personal head of a station to grasp
, the popular keyword of potentiality is most searched for, the search of the target keyword can be monitored by the user behavior data
Temperature situation of change, calculates the Weighted Index that search temperature gathers way as the target keyword, thinks and carry in a short time
The competitiveness of high website coaches.
It is described to gather way in specific implementation process, can be the speedup of the searched number of times of the target keyword,
Can be the speedup of the website hits that the target keyword is brought, concrete monitoring time interval can be 1 hour or 1 day,
This is not restricted.
Certainly, in specific implementation process, the method for determining the Weighted Index of the target keyword is not limited to the above three
Kind, according to the difference of concrete scene or demand different Weighted Indexes can be selected to determine method, here will not enumerate.
It is after the target data and the Weighted Index is determined, the target data and the weighted data is defeated
Go out, so that the personal head of a station of the targeted website can judge the target critical according to the target data and the Weighted Index
Whether word can be used to scan for the targeted website engine optimization, lift the competitiveness of personal website.
In specific implementation process, needing the target keyword of monitoring often has a lot, for the ease of the personal head of a station
Situations such as target data and Weighted Index convenient, that intuitively obtain target keyword, the target keyword can be sorted
Export again afterwards, specific sortord can have various, for example：
Multiple target keywords can be ranked up according to the Weighted Index, i.e., when needing to monitor N number of target
Keyword, when N is more than 1, the output target data, including：According to each target critical in N number of target keyword
The Weighted Index of word, is ranked up to N number of target keyword；N number of target critical is exported according to the sequence
The target data of word and the Weighted Index.
Can be closed when needing to monitor N number of target with being ranked up to the target keyword according to the target data
Keyword, when N is more than 1, the output target data, including：According to each target keyword in N number of target keyword
Target data, N number of target keyword is ranked up；The mesh of N number of target keyword is exported according to the sequence
Mark data.
Can be with acquisition value after being calculated according to the Weighted Index and the target data of the target keyword
To be ranked up, for example, can according to the Weighted Index and the target data and value entering to the target keyword
Row sequence.
Certainly, in specific implementation process, the method for the target keyword sequence to filtering out has various, according to not
Same scene or demand can have different sort methods, and this is not restricted.Even can export by various methods to described
The sequence that target keyword is carried out, then the sortord for voluntarily selecting to need by the personal head of a station.
In the embodiment of the present application, guidance search engine is carried out for the ease of website webmaster's acquisition more fully data excellent
Change, contribution ranking of the target keyword to the targeted website can also be exported.Specifically, the search number is first set
According to including the keyword set that the targeted website can be searched by the search engine, the keyword set needs to meet：
Arbitrary keyword in the keyword set is input in the search engine and is scanned for, can be in the page of search engine
Show the web page interlinkage of the targeted website.Go out the corresponding target of the target keyword from the search extracting data again
Data；According to the target data and the search data, tribute of the target keyword in the keyword set is determined
Situation ranking is offered, and exports the contribution situation ranking.
Specifically, the method for being provided by the application, portal management personnel can customize target keyword to monitor, and
Whether the target keyword for obtaining the data such as the target data and Weighted Index of target keyword to judge customization according to monitoring can
Larger flow is brought to targeted website, so as to the adjusting and optimizing inside and out targetedly carrying out to targeted website, mesh is improved
Mark website keyword nature ranking in a search engine, obtains more various flow, so as to reach website sale and brand building
Target.
After the detailed process of method of the present embodiment offer is provided, provide for the ease of further understanding the present embodiment
Method specific implementation process, below, from the angle of man-machine interaction, illustrate that the application provides method with an instantiation
Full implementation flow process：
First, the administrative staff of website A, log in head of a station's platform of search engine, and are input into website A's on head of a station's platform
Domain name, and perform clicking operation click confirming button；
Then, computer is based on the clicking operation, opens a default page, and on the default page customization window is provided with
Mouthful, administrative staff are input in the custom window needs the target keyword " Yao Ming " of monitoring, and confirms.
Next, computer obtains the user behavior data of search engine in nearly a week from database, and excavate near
The contribution data of keyword in the keyword set and keyword set of website A is searched in one week, as searching for the website A
Rope data；
Subsequently, computer extracts the target data related to target keyword " Yao Ming " from search data, and opens up
Show on head of a station's platform, so that the administrative staff of website A obtain.
Based on same inventive concept, the embodiment of the present invention additionally provides the corresponding device of method in embodiment one, sees enforcement
Example two.
Embodiment two
The present embodiment provides a kind of output device of keyword data, as shown in Fig. 2 described device includes：
Receiver module 201, for receiving the description information of targeted website and needing the target keyword of monitoring；
First acquisition module 202, it is described for according to the description information, obtaining the search data of the targeted website
Search data are to characterize keyword in a search engine to the data for searching for contribution situation of the targeted website；
Output module 203, for going out the corresponding target data of the target keyword from the search extracting data, and
Export the target data.
In the embodiment of the present application, the search data include the following combination of any one or more：
The amount of representing, click volume and search rank.
In the embodiment of the present application, described device also includes：
Second acquisition module, for obtaining the user behavior data of the search engine, the user behavior data is table
Requisition family is input into the data of behavior of the keyword to scan in the search engine；
First index determining module, for according to the user behavior data, the weighting for determining the target keyword to refer to
Number, wherein, the Weighted Index is used to characterize search temperature of the target keyword in the search engine；
The output module 203 is additionally operable to：Export the target data and the Weighted Index.
In the embodiment of the present application, described device also includes：
Type acquisition module, for according to the description information, obtaining the Type of website of the targeted website；
Second index determining module, for according to the Type of website and the user behavior data, determining the target
The Weighted Index of keyword, wherein, the Weighted Index be used for characterize keyword in the search engine with the website class
The corresponding search temperature of type.
In the embodiment of the present application, when needing to monitor N number of target keyword, when N is more than 1, the output module 203 is also used
In：
According to the Weighted Index and/or the target data of each target keyword in N number of target keyword,
N number of target keyword is ranked up；
The target data and the Weighted Index of N number of target keyword are exported according to the sequence.
In the embodiment of the present application, when needing to monitor N number of target keyword, when N is more than 1, the output module 203 is also used
In：
According to the target data of each target keyword in N number of target keyword, N number of target keyword is entered
Row sequence；
The target data of N number of target keyword is exported according to the sequence.
In the embodiment of the present application, the search data include that the targeted website can be searched by the search engine
Keyword set；
The output module 203 is additionally operable to：
Go out the corresponding target data of the target keyword from the search extracting data；
According to the target data and the search data, determine the target keyword in the keyword set
Contribution situation ranking；
Export the target data and the contribution situation ranking.
It is the output of the keyword data for implementing the embodiment of the present invention one due to the device that the embodiment of the present invention two is introduced
The device that method is adopted, so the method introduced based on the embodiment of the present invention one, the affiliated personnel in this area will appreciate that this
The concrete structure of device and deformation, so will not be described here.The device that the method for every embodiment of the present invention one is adopted is all
Belong to the scope to be protected of the invention.
The technical scheme provided in the embodiment of the present application, at least has the following technical effect that or advantage：
The method and device that the embodiment of the present application is provided, is determining targeted website and is needing the target keyword of monitoring
Afterwards, the search data of targeted website are first obtained, then therefrom extracts the target data of target keyword exporting so that managed website
Reason person can customize keyword to be monitored, so that it is determined that whether customization keyword is that the hot topic of more various flow can be brought crucial
Word, so as to provide accurately and effectively data supporting and guidance for the search engine optimization of targeted website.
Provided herein algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment.
Various general-purpose systems can also be used together based on teaching in this.As described above, construct required by this kind of system
Structure be obvious.Additionally, the present invention is also not for any certain programmed language.It is understood that, it is possible to use it is various
Programming language realizes the content of invention described herein, and the description done to language-specific above is to disclose this
Bright preferred forms.
In specification mentioned herein, a large amount of details are illustrated.It is to be appreciated, however, that the enforcement of the present invention
Example can be put into practice in the case of without these details.In some instances, known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify the disclosure and help understand one or more in each inventive aspect, exist
Above in the description of the exemplary embodiment of the present invention, each feature of the present invention is grouped together into single enforcement sometimes
In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor
The more features of feature that the application claims ratio of shield is expressly recited in each claim.More precisely, such as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself
All as the separate embodiments of the present invention.
Those skilled in the art are appreciated that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more equipment different from the embodiment.Can be the module or list in embodiment
Unit or component are combined into a module or unit or component, and can be divided in addition multiple submodule or subelement or
Sub-component.In addition at least some in such feature and/or process or unit is excluded each other, can adopt any
Combine to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed
Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification is (including adjoint power
Profit is required, summary and accompanying drawing) disclosed in each feature can it is identical by offers, be equal to or the alternative features of similar purpose carry out generation
Replace.
Although additionally, it will be appreciated by those of skill in the art that some embodiments in this include institute in other embodiments
Including some features rather than further feature, but the combination of the feature of different embodiment means in the scope of the present invention
Within and form different embodiments.For example, in the following claims, embodiment required for protection it is any it
One can in any combination mode using.
The present invention all parts embodiment can be realized with hardware, or with one or more processor operation
Software module realize, or with combinations thereof realization.It will be understood by those of skill in the art that can use in practice
During microprocessor or digital signal processor (DSP) are to realize gateway according to embodiments of the present invention, proxy server, system
Some or all parts some or all functions.The present invention is also implemented as performing side as described herein
Some or all equipment of method or program of device (for example, computer program and computer program).It is such
Realizing the program of the present invention can store on a computer-readable medium, or can have the shape of one or more signal
Formula.Such signal can be downloaded from internet website and obtained, or be provided on carrier signal, or with any other shape
Formula is provided.
It should be noted that above-described embodiment the present invention will be described rather than limits the invention, and ability
Field technique personnel can design without departing from the scope of the appended claims alternative embodiment.In the claims,
Any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" is not excluded the presence of not
Element listed in the claims or step.Word "a" or "an" before element does not exclude the presence of multiple such
Element.The present invention can come real by means of the hardware for including some different elements and by means of properly programmed computer
It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch
To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and be run after fame
Claim.
Claims (10)
1. a kind of output intent of keyword data, it is characterised in that include：
The description information for receiving targeted website and the target keyword for needing monitoring；
According to the description information, the search data of the targeted website are obtained, the search data are being searched to characterize keyword
Index the data of the search contribution situation in holding up to the targeted website；
Go out the corresponding target data of the target keyword from the search extracting data, and export the target data.
2. the method for claim 1, it is characterised in that the search data include the following group of any one or more
Close：
The amount of representing, click volume and search rank.
3. method as claimed in claim 1 or 2, it is characterised in that：
It is described to export before the target data, also include：
The user behavior data of the search engine is obtained, the user behavior data is sign user in the search engine
The data of behavior of the input keyword to scan for；
According to the user behavior data, the Weighted Index of the target keyword is determined, wherein, the Weighted Index is used for table
Levy search temperature of the target keyword in the search engine；
It is described to export the target data, including：
Export the target data and the Weighted Index.
4. the method as described in claim 1-3 is arbitrary, it is characterised in that described according to the user behavior data, determines institute
Before stating the Weighted Index of target keyword, also include：
According to the description information, the Type of website of the targeted website is obtained；
According to the Type of website and the user behavior data, the Weighted Index of the target keyword is determined, wherein, it is described
Weighted Index is used to characterize keyword search temperature corresponding with the Type of website in the search engine.
5. the method as described in claim 1-4 is arbitrary, it is characterised in that when needing to monitor N number of target keyword, N is more than 1
When, the output target data, including：
According to the Weighted Index and/or the target data of each target keyword in N number of target keyword, to institute
State N number of target keyword to be ranked up；
The target data and the Weighted Index of N number of target keyword are exported according to the sequence.
6. the method as described in claim 1-5 is arbitrary, it is characterised in that when needing to monitor N number of target keyword, N is more than 1
When, the output target data, including：
According to the target data of each target keyword in N number of target keyword, N number of target keyword is arranged
Sequence；
The target data of N number of target keyword is exported according to the sequence.
7. the method as described in claim 1-6 is arbitrary, it is characterised in that：
The search data include that the keyword set of the targeted website can be searched by the search engine；
It is described to go out the corresponding target data of the target keyword from the search extracting data, and export the number of targets
According to, including：
Go out the corresponding target data of the target keyword from the search extracting data；
According to the target data and the search data, contribution of the target keyword in the keyword set is determined
Situation ranking；
Export the target data and the contribution situation ranking.
8. a kind of output device of keyword data, it is characterised in that described device includes：
Receiver module, for receiving the description information of targeted website and needing the target keyword of monitoring；
First acquisition module, for according to the description information, obtaining the search data of the targeted website, the search data
To characterize keyword in a search engine to the data for searching for contribution situation of the targeted website；
Output module, for going out the corresponding target data of the target keyword from the search extracting data, and exports institute
State target data.
9. device as claimed in claim 8, it is characterised in that the search data include the following group of any one or more
Close：
The amount of representing, click volume and search rank.
10. the device as described in claim 8-9 is arbitrary, it is characterised in that also include：
Second acquisition module, for obtaining the user behavior data of the search engine, the user behavior data is used to characterize
Family is input into the data of behavior of the keyword to scan in the search engine；
First index determining module, for according to the user behavior data, determining the Weighted Index of the target keyword, its
In, the Weighted Index is used to characterize search temperature of the target keyword in the search engine；
The output module is additionally operable to：Export the target data and the Weighted Index.
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| CN201611238325.9A CN106649795A (en) | 2016-12-28 | 2016-12-28 | Keyword data outputting method and apparatus |
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Application publication date: 20170510 |