CN102682023A - Method and device for determing website search keywords - Google Patents
Method and device for determing website search keywords Download PDFInfo
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- CN102682023A CN102682023A CN2011100620655A CN201110062065A CN102682023A CN 102682023 A CN102682023 A CN 102682023A CN 2011100620655 A CN2011100620655 A CN 2011100620655A CN 201110062065 A CN201110062065 A CN 201110062065A CN 102682023 A CN102682023 A CN 102682023A
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Abstract
The invention discloses a method and a device for determining website search keywords. The method includes the steps of: acquiring a candidate keyword list; acquiring a competing website list; and determining the search keywords, wherein the search keywords are determined through the steps of including rank ordering the keywords in the candidate keyword list on the basis of the candidate keyword list and the competing website list, and taking the entire or part of the ordered candidate keyword list as the search keywords. Through the method and the device disclosed by the invention, search keywords which can bring hits to the website can be determined and the emergence of the competing websites in the keyword search results is reduced.
Description
Technical field
Present invention relates in general to computer realm, specifically, relate to internet arena, more specifically, relate to a kind of method and apparatus of definite site search keyword.
Background technology
At present, internet role in daily life is increasing.For a website, how improving its click volume is the problem that the website owner is concerned about.
As a rule, people come searching key word through search engine when carrying out web search, get into corresponding website based on Search Results.Therefore, with regard to the click volume that improves the website, it is a major issue that searching key word rationally is set.
On the other hand, for a searching key word, hope can be tried one's best in the Search Results of this searching key word and occurred competing the influence of the information of website with minimizing competition website less.
In the prior art; The website owner obtains the access critical speech through being used for the statistics network visitor through the statistic device (can be rendered as hardware component or software module) which keyword visits this website, and the access critical speech that often directly this statistic device is obtained is as the searching key word of this website.
Summary of the invention
Provided hereinafter about brief overview of the present invention, so that the basic comprehension about some aspect of the present invention is provided.Should be appreciated that this general introduction is not about exhaustive general introduction of the present invention.It is not that intention is confirmed key of the present invention or pith, neither be intended to limit scope of the present invention.Its purpose only is to provide some notion with the form of simplifying, with this as the preorder in greater detail of argumentation after a while.
The present invention is intended to provide at least a kind of method and apparatus of definite site search keyword, and it can confirm the searching key word of website under the situation of having considered the influence of competition website.Thus, the searching key word that can bring click volume can be determined, the influence of competition website can be in the Search Results of searching key word, reduced simultaneously for the website.
Another object of the present invention provides when being carried out by computing equipment and makes computing equipment can carry out the computer program code of the processing procedure of said method, with and on store the computer-readable recording medium and the computer program of this computer program code.
To achieve these goals, according to an aspect of the present invention, a kind of method of definite site search keyword is provided, has comprised: obtained the candidate keywords tabulation, obtain competition list of websites and definite searching key word.Wherein, confirm that the processing of searching key word comprises: based on candidate keywords tabulation and competition list of websites the keyword in the candidate keywords tabulation is sorted, and all or part of as searching key word in tabulating of the candidate keywords after will sort.
According to another aspect of the present invention, a kind of device of definite site search keyword is provided also, has comprised that candidate keywords acquisition portion, competition website acquisition portion and searching key word confirm portion.Said candidate keywords acquisition portion can obtain the candidate keywords tabulation.Said competition website acquisition portion can obtain to compete list of websites.Said searching key word confirms that portion can sort to the keyword in the candidate keywords tabulation based on candidate keywords tabulation and competition list of websites, and all or part of as searching key word in tabulating of the candidate keywords after will sort.
According to others of the present invention, corresponding computer programs code, computer-readable recording medium and computer program are provided also.
Through below in conjunction with the detailed description of accompanying drawing to most preferred embodiment of the present invention, these and other advantage of the present invention will be more obvious.
Description of drawings
The present invention can wherein use same or analogous Reference numeral to represent identical or similar parts in institute's drawings attached through with reference to hereinafter combining the given description of accompanying drawing to be better understood.Said accompanying drawing comprises in this manual and forms the part of this instructions together with following detailed description, and is used for further illustrating the preferred embodiments of the present invention and explains principle and advantage of the present invention.In the accompanying drawings:
Fig. 1 shows the process flow diagram of confirming the method for searching key word according to an embodiment of the invention;
Fig. 2 shows the process flow diagram of the processing that obtains the candidate search keyword according to an embodiment of the invention;
Fig. 3 shows in accordance with another embodiment of the present invention the process flow diagram of the processing that the candidate search keyword is expanded;
Fig. 4 shows according to an embodiment of the invention the process flow diagram of the processing that the keyword in the candidate keywords tabulation is sorted;
Fig. 5 shows according to an embodiment of the invention the process flow diagram of the processing that the candidate keywords weight is adjusted;
Fig. 6 shows the structural drawing of confirming the device of searching key word according to an embodiment of the invention;
Fig. 7 shows the structural drawing of candidate keywords acquisition portion according to an embodiment of the invention;
Fig. 8 shows the structural drawing of candidate keywords acquisition portion in accordance with another embodiment of the present invention;
Fig. 9 shows the structural drawing that searching key word is according to an embodiment of the invention confirmed portion;
Figure 10 shows the structural drawing of weight adjustment part according to an embodiment of the invention; And
Figure 11 is the block diagram that wherein can realize according to the exemplary configurations of the general purpose personal computer of the method for the embodiment of the invention and/or device.
Embodiment
To combine accompanying drawing that example embodiment of the present invention is described hereinafter.In order to know and for simplicity, in instructions, not describe all characteristics of actual embodiment.Yet; Should understand; In the process of any this practical embodiments of exploitation, must make a lot of decisions, so that realize developer's objectives, for example specific to embodiment; Meet and system and professional those relevant restrictive conditions, and these restrictive conditions may change along with the difference of embodiment to some extent.In addition, might be very complicated and time-consuming though will also be appreciated that development, concerning the those skilled in the art that have benefited from present disclosure, this development only is customary task.
At this; What also need explain a bit is; For fear of having blured the present invention, only show in the accompanying drawings and closely-related apparatus structure of scheme according to the present invention and/or treatment step, and omitted other details little with relation of the present invention because of unnecessary details.
Fig. 1 shows the process flow diagram of confirming the method for searching key word according to an embodiment of the invention.
As shown in Figure 1, in method,, obtain the candidate keywords tabulation at step S102 place according to definite searching key word of the embodiment of the invention; Then, at step S104 place, obtain the competition list of websites; Then, at step S106 place, confirm searching key word based on candidate keywords tabulation and competition list of websites.
Particularly; The processing of confirming searching key word can comprise: based on candidate keywords tabulation and competition list of websites the keyword in the candidate keywords tabulation sorted, and all or part of as searching key word in tabulating of the candidate keywords after will sort.
In said method, ordering is based on the competition website size of the influence of the Search Results of candidate keywords is carried out.Thereby, can be according to ranking results, influenced less part candidate keywords and confirm as searching key word competing the website in the candidate keywords tabulation; Perhaps, also can arrange the whole candidate keywords in the candidate keywords tabulation again, and the searching key word tabulation is confirmed as in the tabulation of the candidate keywords after will arranging again according to ranking results.
Can find out, in method shown in Figure 1, the keyword in the candidate keywords tabulation sorted, that is to say, when confirming searching key word, consider the influence of competition website based on candidate keywords tabulation and competition list of websites.
Owing to considered the influence of competition website through the definite search key of said method; The website owner can utilize these searching key words to come to bring click volume to the website, can also in the Search Results of searching key word, reduce the influence of competition website simultaneously.
In method, can adopt various suitable technique means to obtain the candidate keywords tabulation according to definite searching key word of the embodiment of the invention.
In one embodiment of the invention, can which keyword to visit said website through through the statistics network visitor and obtain a statistics lists of keywords, and directly should add up lists of keywords and tabulate as candidate keywords.
Wherein, the website owner for example can obtain this statistics lists of keywords through the statistic device which keyword visits this website through the above-mentioned statistics network visitor that is used for.As previously mentioned, this statistic device can be a hardware component, also can be software module.
Be merely example through utilizing statistic device to obtain the mode that the visitor visits said website through which keyword and then obtain candidate keywords tabulation; The invention is not restricted to this; For example; In another embodiment of the present invention, also can directly import keyword and form the candidate keywords tabulation by the website owner.
Specifically, the website owner field that can relate to according to this website, the information and the service that provide wait and import relevant keyword to form the candidate keywords tabulation.
Above-mentioned two kinds of modes that obtain the candidate keywords tabulation are merely example, the invention is not restricted to this, in another embodiment of the present invention, can also above-mentioned dual mode be combined to obtain the candidate keywords tabulation.
Fig. 2 shows the process flow diagram according to the processing of the acquisition candidate search keyword of this embodiment.
As shown in Figure 2, at step S202 place, obtain the statistics lists of keywords.
As stated, the website owner for example can add up the visitor with the keyword that visits said website through above-mentioned statistic device (can be hardware component or software module), and then obtains the statistics lists of keywords.
Then, at step S204 place, the website owner imports keyword, obtains importing lists of keywords thus.
Specifically, the website owner field that can relate to according to this website, the information and the service that provide wait and import relevant keyword to form the input lists of keywords.
Then, at step S206 place, can obtain the candidate keywords in the candidate keywords tabulation based on statistics lists of keywords and input lists of keywords.
Specifically, can input be present in keyword in the statistics lists of keywords as candidate keywords in the lists of keywords, obtain said candidate keywords tabulation thus.
In the embodiment shown in Figure 2, the keyword that obtains of the keyword through combining website owner input and statistic device obtains candidate keywords and tabulates.In addition; In the embodiment shown in Figure 2; If keyword had not only appeared in the input lists of keywords of website owner input but also had appeared in the statistics lists of keywords that statistics obtains; Show that then this keyword is the keyword that the website owner wants, and this keyword has also brought click volume.Thereby, can directly searching key word be confirmed as in this keyword (that is, being present in input lists of keywords and the keyword of adding up in the lists of keywords simultaneously) at this.
More than described the multiple mode that obtains the candidate keywords tabulation, but these modes are example only also, the invention is not restricted to this, but can also carry out various remodeling.For example, can further include in the processing of above-mentioned acquisition candidate keywords tabulation: extension process, the keyword that is used for obtaining to be correlated with based on the keyword that the candidate keywords that has obtained is tabulated is as candidate keywords.
Fig. 3 shows in accordance with another embodiment of the present invention the process flow diagram of the processing that the candidate search keyword is expanded.
As shown in Figure 3, obtain candidate keywords at step S302 place, then candidate keywords expanded obtaining more candidate keywords at step S304 place.
In one embodiment of the invention, can utilize dictionary to realize said extension process.
The key word that specifically, can utilize dictionary to obtain being correlated with based on the keyword in the candidate keywords tabulation that has obtained.Also regarding as through the keyword that these are relevant is candidate keywords, can the keyword of more heterogeneous pass be included in the candidate keywords tabulation, thereby realize the expansion to the candidate keywords tabulation.
Wherein, said dictionary can have the function that other speech relevant with this speech is provided according to a speech.Said dictionary can be common dictionary for example, have relevance of having stored between each speech and the electronic dictionary that can dynamically update etc.
In another embodiment of the present invention, can also utilize search engine to realize said extension process.
Specifically, can utilize key word that search engine obtains being correlated with based on the keyword in the tabulation of the candidate keywords that obtained as candidate keywords.
For example, in a concrete embodiment, can utilize search engine to search for a candidate keywords that has obtained, search engine also can provide the keyword relevant with this candidate keywords in the feedback search result., can be included in the candidate keywords tabulation by more heterogeneous pass keyword as candidate keywords through these relevant keywords that search engine is provided, thereby realize expansion that candidate keywords is tabulated.
In addition; In another concrete embodiment; Can utilize search engine to search for a candidate keywords that has obtained, obtain the homepage of the website corresponding based on the Search Results (for example, based on the network address in the Search Results homepage) of search engine with each network address; Then, from homepage, extract keyword; Then, can the keyword that extract be included in the candidate keywords tabulation as candidate keywords.Like this, can more heterogeneous pass keyword be included in the candidate keywords tabulation, thereby realize expansion the candidate keywords tabulation.
Get back to Fig. 1, in method, not only need obtain the candidate keywords tabulation, also need obtain to compete list of websites according to definite searching key word of the embodiment of the invention.
It is pointed out that in method flow shown in Figure 1, after obtaining the candidate keywords tabulation, the competition list of websites of reentrying, obviously Fig. 1 is merely example, the invention is not restricted to this.Obtain the processing of candidate keywords tabulation and the processing of acquisition competition list of websites and also can carry out simultaneously, the processing that perhaps obtains the candidate keywords tabulation also can be carried out after the processing that obtains the competition list of websites.
Specifically, the processing that obtains the competition list of websites can comprise: the relevant information of website owner input and competition website, and the information of importing based on the website owner obtains to compete list of websites.Preferably, can comprise the network address of competing the website in the competition list of websites.
In one embodiment of the invention, the website owner can directly import the network address of competition website, has formed the competition list of websites thus.
In another embodiment of the present invention, the website owner also can import the title of competition website, obtains the network address of said competition website based on the title of the competition website of website owner input, has formed the competition list of websites thus.
In another embodiment of the present invention, the website owner can obtain competing list of websites through search engine.For example, the website owner can be with its keyword search that sees fit, and the website that search is come out is as the competition website, thereby forms the competition list of websites.Even the website owner can utilize the keyword in the candidate keywords tabulation, and the website that search is come out is all as competing the website.At this moment, can be with Search Results (except the website owner's self website) directly as the competition list of websites.
By the way, can obtain the tabulation of the competition website of website owner care, so that when confirming searching key word, consider the influence of these competition websites.
In method according to definite searching key word of the embodiment of the invention; After obtaining candidate keywords tabulation and competition list of websites, can come the keyword in the candidate keywords tabulation is sorted to confirm searching key word based on candidate keywords tabulation and competition list of websites.
Fig. 4 shows according to an embodiment of the invention the particular flow sheet of the processing that the keyword in the candidate keywords tabulation is sorted.
As shown in Figure 4, at step S402 place, for the keyword in the candidate keywords tabulation calculates weight.
Specifically, can calculate weight based in the following parameter at least one: average search amount every day of keyword; Average backward chaining in the Search Results homepage of keyword; Popularization number in the Search Results homepage of keyword; Domain name number in the Search Results homepage of keyword; The associated nets number of pages.
For example, weight can be calculated in such a way: average search amount every day of keyword is big more, and the weight of this keyword is high more; Average backward chaining in the Search Results homepage of keyword is big more, and the weight of this keyword is more little; Popularization number in the Search Results homepage of keyword is many more, and the weight of this keyword is more little; Domain name number in the Search Results homepage of keyword is many more, and the weight of this keyword is more little; The number of the related web page in the Search Results homepage of keyword is many more, and the weight of this keyword is more little.
In a preferred embodiment, can calculate weight based on following formula (1):
In formula (1), Rank representes weight; ASN representes average search amount every day of keyword; ALN representes the average backward chaining in the Search Results homepage of keyword; ADN representes the popularization number in the Search Results homepage of keyword; DN representes the domain name number in the Search Results homepage of keyword; RPN representes the associated nets number of pages of keyword; γ
1-γ
4The factor of influence of representing ALN, AND, DN, RPN respectively, and γ
1+ γ
2+ γ
3+ γ
4=1.
γ
1-γ
4Value can rule of thumb set.In a specific embodiment of the present invention, can get γ
1=0.3; γ
2=0.1; γ
3=0.2; γ
4=0.4, can certainly adjust said empirical value.
Referring to Fig. 4,, can adjust the weight of keyword at step S404 place.
Particularly; Can be according to the competition list of websites to the keyword adjustment weight in the candidate keywords tabulation; Make when occurring the competition website in the Search Results at keyword; Its weight is diminished by adjustment, and the appearance position of competition website is forward more in Search Results, and adjusted weight is more little.
Then,, come candidate keywords is sorted, and all or part of candidate keywords after will sorting is as searching key word based on adjusted weight at step S406 place.
Specifically, can the part candidate keywords in the candidate keywords tabulation be confirmed as searching key word according to ranking results; Perhaps, also can come to arrange again the candidate keywords tabulation, and the tabulation of the candidate keywords after will sorting is tabulated as searching key word according to ranking results.
Can find out, in method, to the keyword adjustment weight in the candidate keywords tabulation, come the candidate keywords ordering to confirm searching key word according to weight according to the competition list of websites according to definite searching key word of the embodiment of the invention.Therefore, through using the searching key word of determining according to the method for the embodiment of the invention, can reduce of the influence of competition website to searching key word.
Fig. 5 shows according to an embodiment of the invention the process flow diagram of the processing of the candidate keywords weight being adjusted based on the competition list of websites.
As shown in Figure 5, at step S502 place, utilize search engine to search for candidate keywords.
Then, at step S504 place, judge in the Search Results of keyword the website in the list of websites whether occurs competing.For example, can judge according to the network address that whether occurs in the Search Results homepage competing in the list of websites.
In the following description; To be that example is judged the website whether to occur competing based on the Search Results homepage; But the invention is not restricted to this, obviously, whether occur competing the website in also can preceding two pages or forward more multipage face and judge according to keyword search results.
If judge the website that has occurred in the Search Results homepage in the competition list of websites, then can judge to have occurred the competition website in the Search Results, handle proceeding to step S506 place.
If judge the website that occurs in the Search Results homepage in the competition list of websites, then can judge in the Search Results of this keyword the competition website to occur, the weight of this keyword is not adjusted.
Then, at step S506 place, adjust the weight of this keyword based on the competition position of website in the Search Results homepage of keyword.
When adjusting the weight of this keyword based on the position in the competition Search Results homepage of website at keyword, can so that: when occurring in the Search Results homepage of competition website at keyword, the weight of keyword is diminished by adjustment; And the competition position of website in the Search Results homepage of keyword is forward more, and the weight of adjusted keyword becomes more little.
In a preferred embodiment, can adjust weight based on following formula (2):
In formula (2), the weight before Rank representes to adjust; ReRank representes adjusted weight; APS representes to compete the position of website in the Search Results homepage of said keyword; POD representes to adjust coefficient, and its concrete value can rule of thumb be provided with.
Wherein, in the Search Results homepage, exist under the situation of a plurality of competitions website, the APS in formula (2) can the position occur respectively and draws based on a plurality of competitions website in the Search Results homepage.For example, can get the mean place of said a plurality of competitions website in the Search Results homepage and be used as APS.This mean place can be the simple average to the position of a plurality of competitions website, for example competes the arithmetic mean of the rank of website in Search Results; Perhaps can be the weighted mean of said position, the weight of for example forward more competition website be big more.
Through above-mentioned weight adjustment, can the weight of the keyword that occurs the competition website in its Search Results be reduced, and in Search Results, forward more its adjusted weight of competition website rank is low more.Thus, in the searching key word tabulation that utilizes the adjusted candidate keywords tabulation of weight further to confirm, the rank that does not contain the searching key word after competition website rank is comparatively leaned in competition keyword or its Search Results in its Search Results is enhanced.This helps the website owner to obtain to bring click volume to reduce the searching key word of competition website influence simultaneously more intuitively.
About calculating weight and promptly determining the processing that searching key word is tabulated based on the processing of weight ordering; More particularly; In the embodiment of the statistics lists of keywords that statistic device is obtained as the candidate keywords tabulation; Can calculate weight to each keyword in the candidate keywords tabulation (promptly adding up lists of keywords) and sort, determine the searching key word tabulation thus based on the weight that calculates.
In addition; In the embodiment of input lists of keywords as the candidate keywords tabulation with website owner input; Can calculate weight to each keyword in the candidate keywords tabulation (promptly importing lists of keywords) and sort, determine the searching key word tabulation thus based on the weight that calculates.
In addition; The statistics lists of keywords that obtains at input lists of keywords and statistic device based on website owner input obtains among the embodiment of candidate keywords tabulation; Each keyword in can tabulating to candidate keywords calculate weight and sort based on the weight that calculates, and determines the searching key word tabulation thus.That is to say; Consider that the keyword in the statistics lists of keywords is the keyword that has brought click volume; The keyword that can directly time in the input lists of keywords be present in the statistics lists of keywords is confirmed as searching key word and is no longer calculated weight and ordering to this part keyword; And only calculate weight and ordering to the keyword that is not present in the statistics lists of keywords in the input lists of keywords; And the keyword after will sorting is arranged in after the aforementioned directly keyword as searching key word, forms final searching key word tabulation jointly.Through such mode, can reduce the calculated amount in the processing procedure.
Based on the method for above-mentioned definite site search keyword, embodiments of the invention correspondingly also provide the device that is used for confirming the site search keyword.
Fig. 6 shows the structural drawing of confirming the device of searching key word according to an embodiment of the invention.
As shown in Figure 6, comprise according to the device of definite searching key word of the embodiment of the invention: candidate keywords acquisition portion 602, competition website acquisition portion 604 and searching key word are confirmed portion 606.Wherein, candidate keywords acquisition portion 602, competition website acquisition portion 604 can obtain candidate keywords tabulation and competition list of websites respectively, and searching key word confirms that portion 606 can confirm searching key word based on candidate keywords tabulation and competition list of websites.
Particularly, searching key word confirms that portion 606 can sort to the keyword in the candidate keywords tabulation based on candidate keywords tabulation and competition list of websites, and all or part of searching key word of confirming as in the tabulation of the candidate keywords after will sorting.
Can find out, in the processing that device shown in Figure 6 is realized, the keyword in the candidate keywords tabulation sorted, that is to say, when confirming searching key word, consider the influence of competition website based on candidate keywords tabulation and competition list of websites.Owing to the influence of having considered the competition website through the definite search key of said apparatus, the website owner is utilizing these searching key words to come to bring click volume can also reduce the influence of competing the website in the Search Results at searching key word simultaneously to the website.
In device, can adopt various suitable technique means to realize candidate keywords acquisition portion according to definite searching key word of the embodiment of the invention.
In one embodiment of the invention, candidate keywords acquisition portion can comprise Department of Statistics.Said Department of Statistics can the statistics network visitor visit said website through which keyword, obtains a statistics lists of keywords thus and directly should add up lists of keywords and tabulate as candidate keywords.
Wherein, Department of Statistics for example can be above-mentioned be used for the statistics network visitor and which keyword visit the statistic device of website through, can be hardware component or software module.
The mode that candidate keywords acquisition portion realizes through Department of Statistics is merely example; The invention is not restricted to this, for example, in another embodiment of the present invention; Candidate keywords acquisition portion can comprise direct input part, forms the candidate keywords tabulation so that directly import keyword by the website owner.
Specifically, the website owner field that can relate to according to this website, the information that provides and service etc. are imported relevant keyword to form the candidate keywords tabulation through said direct input part.
The above-mentioned two kinds embodiment of candidate keywords acquisition portion is merely example, the invention is not restricted to this, in another embodiment of the present invention, can also above-mentioned dual mode be combined to realize candidate keywords acquisition portion.
Fig. 7 shows the structural drawing of candidate keywords acquisition portion according to an embodiment of the invention.
As shown in Figure 7, candidate keywords acquisition portion 700 can comprise Department of Statistics 702, input part 704 and selection portion 706.
Wherein, Department of Statistics 702 for example can be realized through above-mentioned statistic device.And then Department of Statistics 702 can obtain to add up lists of keywords.
Input part 704 can be used for importing keyword.Specifically, the website owner imports keyword through input part 704, has formed the input lists of keywords thus.
Selection portion 704 can come further to obtain the candidate keywords in the candidate keywords tabulation based on statistics lists of keywords and input lists of keywords.
Specifically, selection portion 704 can not be present in keyword in the statistics lists of keywords as candidate keywords in the lists of keywords with input, obtains said candidate keywords tabulation thus.
Can find out that the keyword that candidate keywords acquisition portion 700 shown in Figure 7 keyword through combining website owner input and statistic device obtain obtains candidate keywords and tabulates.In addition; In the embodiment shown in fig. 7; If keyword had not only appeared in the input lists of keywords of website owner input but also had appeared in the statistics lists of keywords that statistics obtains; Show that then this keyword is the keyword that the website owner wants, and this keyword has also brought click volume.Thereby; In one embodiment of the invention; Confirm to may further include in the device of site search keyword and confirm portion, said definite portion can directly confirm as searching key word with being present in the input lists of keywords simultaneously with the keyword of adding up in the lists of keywords.
More than described the numerous embodiments of candidate keywords acquisition portion, but these modes are example only also, the invention is not restricted to this, but can also carry out various remodeling.For example, above-mentioned candidate keywords acquisition portion can further include: the extension is used for keyword that the keyword based on the candidate keywords tabulation that has obtained obtains to be correlated with as candidate keywords.
Fig. 8 shows the structural drawing of candidate keywords acquisition portion in accordance with another embodiment of the present invention.As shown in Figure 8, candidate keywords acquisition portion 800 comprises Department of Statistics 802, input part 804, selection portion 806 and extension 808.Wherein, the Department of Statistics 702, input part 704, the selection portion 706 that combine Fig. 7 to describe before Department of Statistics 802, input part 804, selection portion 806 can be similar to no longer give unnecessary details so that instructions keeps succinct at this.
In one embodiment of the invention, the extension can utilize dictionary to realize said extension process.
The key word that specifically, can utilize dictionary to obtain being correlated with based on the keyword in the candidate keywords tabulation that has obtained.Also regarding as through the keyword that these are relevant is candidate keywords, can the keyword of more heterogeneous pass be included in the candidate keywords tabulation, thereby realize the expansion to the candidate keywords tabulation.
In another embodiment of the present invention, the extension can also utilize search engine to realize said extension process.Specifically, can utilize key word that search engine obtains being correlated with based on the keyword in the tabulation of the candidate keywords that obtained as candidate keywords.
For example, in a concrete embodiment, can utilize search engine to search for a candidate keywords that has obtained, search engine also can provide the keyword relevant with this candidate keywords in the feedback search result., can be included in the candidate keywords tabulation by more heterogeneous pass keyword as candidate keywords through these relevant keywords that search engine is provided, thereby realize expansion that candidate keywords is tabulated.
In addition; In another concrete embodiment; Can utilize search engine to search for a candidate keywords that has obtained, obtain the homepage of the website corresponding based on the Search Results (for example, based on the network address in the Search Results homepage) of search engine with each network address; Then, from homepage, extract keyword; Then, can the keyword that extract be included in the candidate keywords tabulation as candidate keywords.Like this, can more heterogeneous pass keyword be included in the candidate keywords tabulation, thereby realize expansion the candidate keywords tabulation.
Referring to Fig. 5, in device, also be provided with competition website acquisition portion according to definite searching key word of the embodiment of the invention.
Specifically, competition website acquisition portion can comprise the website input part.The website owner imports the information relevant with competing the website through this website input part, and obtains to compete list of websites based on the information of website owner input.Preferably, can comprise the network address of competing the website in the competition list of websites.
In one embodiment of the invention, the website owner can directly import the network address of competition website through competition website acquisition portion, has formed the competition list of websites thus.
In another embodiment of the present invention, the website owner also can be through the title of competition website acquisition portion input competition website, obtains the network address of said competition website based on the title of the competition website of website owner input, has formed the competition list of websites thus.
In another embodiment of the present invention, competition website acquisition portion can obtain competing list of websites through search engine.For example, the keyword search that can see fit with the website owner, the website that search is come out is as the competition website, thereby forms the competition list of websites.Even, can utilize the keyword in the candidate keywords tabulation, the website that search is come out is all as competing the website.At this moment, can be with Search Results (except this website) directly as the competition list of websites.
In device according to definite searching key word of the embodiment of the invention; Obtaining the candidate keywords tabulation through candidate keywords acquisition portion and, can confirm that portion determines searching key word through searching key word through after competing the acquisition competition list of websites of website acquisition portion.Specifically, searching key word confirms that portion can come the keyword in the candidate keywords tabulation is sorted to confirm searching key word based on candidate keywords tabulation and competition list of websites.
Fig. 9 shows the structural drawing that searching key word is according to an embodiment of the invention confirmed portion.
As shown in Figure 9, searching key word confirms that portion 900 comprises weight calculation unit 902, weight adjustment part 904 and ordering portion 906.
Specifically, weight calculation unit 902 can be calculated weight based in the following parameter at least one: average search amount every day of keyword; Average backward chaining in the Search Results homepage of keyword; Popularization number in the Search Results homepage of keyword; Domain name number in the Search Results homepage of keyword; The associated nets number of pages.
In a preferred embodiment, weight calculation unit 902 can be calculated weight based on above formula (1).
Can find out, in device, to the keyword adjustment weight in the candidate keywords tabulation, come the candidate keywords ordering to confirm searching key word according to weight according to the competition list of websites according to definite searching key word of the embodiment of the invention.
Therefore, through using the searching key word of determining according to the device of the embodiment of the invention, can reduce of the influence of competition website to searching key word.
Figure 10 shows the structural drawing of weight adjustment part according to an embodiment of the invention.
Shown in figure 10, weight adjustment part 1000 can comprise judging part 1002, adjustment part 1004.
Judging part 1002 can judge in the Search Results of keyword the website in the list of websites whether occurs competing.For example, judging part can be judged according to the network address that whether occurs in the Search Results homepage competing in the list of websites.
If judging part is judged the website that has occurred in the Search Results homepage in the competition list of websites, then can judge to have occurred the competition website in the Search Results, and notice adjustment part 1004 is adjusted.
If judging part is judged the website that occurs in the Search Results homepage in the competition list of websites, then can judge in the Search Results of this keyword the competition website to occur, the weight of this keyword is not adjusted.
In a preferred embodiment, can adjust weight based on above-mentioned formula (2).
Through above-mentioned weight adjustment, the weight of searching key word that can competition website rank in its Search Results is comparatively forward reduces.Thus; In the searching key word tabulation that utilizes the adjusted candidate keywords of weight to tabulate further definite, the website owner can preferentially obtain not contain in its Search Results the searching key word of competing in competition keyword or its Search Results after the website rank is comparatively leaned on.
Confirm the calculating weight of portion and the processing of sorting about searching key word based on weight; More particularly; In the embodiment of the statistics lists of keywords that statistic device is obtained as the candidate keywords tabulation; Searching key word confirms that portion can calculate weight to each keyword in the candidate keywords tabulation (promptly adding up lists of keywords) and sort based on the weight that calculates, and determines the searching key word tabulation thus.
In addition; In the embodiment of input lists of keywords as the candidate keywords tabulation with website owner input; Searching key word confirms that portion can calculate weight to each keyword in the candidate keywords tabulation (promptly importing lists of keywords) and sort based on the weight that calculates, and determines the searching key word tabulation thus.
In addition; The statistics lists of keywords that obtains at input lists of keywords and statistic device based on website owner input obtains among the embodiment of candidate keywords tabulation; Searching key word confirms that portion can calculate weight to each keyword in the candidate keywords tabulation and sort based on the weight that calculates, and determines the searching key word tabulation thus.That is to say; Consider that the keyword in the statistics lists of keywords is the keyword that has brought click volume; The keyword that can directly time in the input lists of keywords be present in the statistics lists of keywords is confirmed as searching key word and is no longer calculated weight and ordering to this part keyword; Thereby; Searching key word confirms that portion can be only calculates weight and ordering to the keyword that not being present in the tabulation of statistics keyword speech in the input lists of keywords, and the keyword after will sort is arranged in after the aforementioned directly keyword as searching key word, forms final searching key word jointly and tabulates.Through such mode, can reduce the calculated amount in the processing procedure.
About according to the device of the searching key word of definite website of the foregoing description and other details of composition portion thereof, the description that can carry out to correlation technique referring to above combination Fig. 1-5 no longer is repeated in this description so that instructions keeps succinct at this.
In addition, it will be appreciated that various examples as herein described and embodiment all are exemplary, the invention is not restricted to this.In this manual, statements such as " first ", " second " only are for described characteristic is distinguished on literal, clearly to describe the present invention.Therefore, should it be regarded as having any determinate implication.
Each forms module in the said apparatus, the unit can be configured through the mode of software, firmware, hardware or its combination.Dispose spendable concrete means or mode and be well known to those skilled in the art, repeat no more at this.Under situation about realizing through software or firmware; From storage medium or network the program that constitutes this software is installed to the computing machine with specialized hardware structure (multi-purpose computer 1100 for example shown in Figure 11); This computing machine can be carried out various functions etc. when various program is installed.
In Figure 11, CPU (CPU) 1101 carries out various processing according to program stored among ROM (read-only memory) (ROM) 1102 or from the program that storage area 1108 is loaded into random-access memory (ram) 1103.In RAM 1103, also store data required when CPU 1101 carries out various processing or the like as required.CPU 1101, ROM 1102 and RAM 1103 are connected to each other via bus 1104.Input/output interface 1105 also is connected to bus 1104.
Following parts are connected to input/output interface 1105: importation 1106 (comprising keyboard, mouse or the like), output 1107 (comprise display; Such as cathode ray tube (CRT), LCD (LCD) etc. and loudspeaker etc.), storage area 1108 (comprising hard disk etc.), communications portion 1109 (comprising that NIC is such as LAN card, modulator-demodular unit etc.).Communications portion 1109 is handled such as the Internet executive communication via network.As required, driver 1110 also can be connected to input/output interface 1105.Detachable media 1111 is installed on the driver 1110 such as disk, CD, magneto-optic disk, semiconductor memory or the like as required, makes the computer program of therefrom reading be installed to as required in the storage area 1108.
Realizing through software under the situation of above-mentioned series of processes, such as detachable media 1111 program that constitutes software is being installed such as the Internet or storage medium from network.
It will be understood by those of skill in the art that this storage medium is not limited to shown in Figure 11 wherein having program stored therein, distribute so that the detachable media 1111 of program to be provided to the user with equipment with being separated.The example of detachable media 1111 comprises disk (comprising floppy disk (registered trademark)), CD (comprising compact disc read-only memory (CD-ROM) and digital universal disc (DVD)), magneto-optic disk (comprising mini-disk (MD) (registered trademark)) and semiconductor memory.Perhaps, storage medium can be hard disk that comprises in ROM 1102, the storage area 1108 or the like, computer program stored wherein, and be distributed to the user with the equipment that comprises them.
The present invention also proposes a kind of program product that stores the instruction code of machine-readable.When said instruction code is read and carried out by machine, can carry out above-mentioned method according to the embodiment of the invention.
Correspondingly, the storage medium that is used for carrying the program product of the above-mentioned instruction code that stores machine-readable is also included within of the present invention open.Said storage medium includes but not limited to floppy disk, CD, magneto-optic disk, storage card, memory stick or the like.
At last; Also need to prove; Term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability; Thereby make to comprise that process, method, article or the equipment of a series of key elements not only comprise those key elements, but also comprise other key elements of clearly not listing, or also be included as this process, method, article or equipment intrinsic key element.In addition, under the situation that do not having much more more restrictions, the key element that limits by statement " comprising ... ", and be not precluded within process, method, article or the equipment that comprises said key element and also have other identical element.
Though more than combine accompanying drawing to describe embodiments of the invention in detail, should be understood that top described embodiment just is used to explain the present invention, and be not construed as limiting the invention.For a person skilled in the art, can make various modifications and change to above-mentioned embodiment and do not deviate from essence of the present invention and scope.Therefore, scope of the present invention is only limited appended claim and equivalents thereof.
Through above-mentioned description, the technical scheme below embodiments of the invention provide.
The method of 1. 1 kinds of definite site search keywords of remarks comprises:
The tabulation of acquisition candidate keywords;
Obtain the competition list of websites;
Confirm searching key word, comprising: based on candidate keywords tabulation and competition list of websites the keyword in the candidate keywords tabulation is sorted, and all or part of as searching key word in tabulating of the candidate keywords after will sort.
Remarks 2. wherein, obtains the candidate keywords tabulation and comprises according to remarks 1 described method:
Obtain adding up lists of keywords through the statistics visitor with the keyword that visits said website, as said candidate keywords tabulation.
Remarks 3. wherein obtains the candidate keywords tabulation and comprises according to remarks 1 described method:
The website owner imports keyword and forms the input lists of keywords, as said candidate keywords tabulation.
Remarks 4. wherein, obtains the candidate keywords tabulation and also comprises according to remarks 1 described method:
Obtain adding up lists of keywords through the statistics visitor with the keyword that visits said website;
The website owner imports keyword and forms the input lists of keywords;
Input is not present in keyword in the statistics lists of keywords as candidate keywords in the lists of keywords, forms the candidate keywords tabulation;
Wherein, confirm that searching key word also comprises: will import keyword that also being present in the lists of keywords add up lists of keywords as searching key word.
Remarks 5. wherein, obtains the candidate keywords tabulation and also comprises: based on the candidate keywords that has obtained, utilize search engine or dictionary to obtain the candidate keywords that is associated with the candidate keywords that has obtained according to each described method among the remarks 2-4.
Remarks 6. is according to the described method of one of remarks 1-4, wherein obtains the competition list of websites and comprises: the network address that obtains competing the website with the relevant information in competition website based on website owner input forms the competition list of websites.
Remarks 7. is according to the described method of one of remarks 1-4, and wherein, based on candidate keywords tabulation and competition list of websites the keyword in the candidate keywords tabulation being sorted comprises:
For the keyword in the candidate keywords tabulation calculates weight;
According to the competition list of websites weight adjusted in the keyword in the candidate keywords;
Sort based on weight.
Remarks 8. is according to remarks 7 described methods, wherein, calculates weight according in the following parameter at least one: average search amount every day of keyword; Average backward chaining in the Search Results homepage of keyword; Popularization number in the Search Results homepage of keyword; Domain name number in the Search Results homepage of keyword; The associated nets number of pages.
Remarks 9. wherein, calculates weight according to following formula according to remarks 8 described methods:
Wherein, Rank representes weight; ASN representes average search amount every day of keyword; ALN representes the average backward chaining in the Search Results homepage of keyword; ADN representes the popularization number in the Search Results homepage of keyword; DN representes the domain name number in the Search Results homepage of keyword; RPN representes the associated nets number of pages of keyword; γ
1-γ
4The factor of influence of representing ALN, AND, DN, RPN respectively, and γ
1+ γ
2+ γ
3+ γ
4=1.
Remarks 10. wherein, comprises the adjustment of the keyword in candidate keywords weight according to the competition list of websites according to remarks 7 described methods:
Whether judgement the website in the list of websites occurs competing in the Search Results homepage of said keyword;
If the competition website do not occur, then need not adjust;
If the weight of said keyword is then adjusted according to competing the website in the competition website in the position of the Search Results homepage of said keyword.
Remarks 11. is according to remarks 12 described methods, and wherein, the weight of adjusting said keyword in the position of the Search Results homepage of said keyword according to the competition website comprises:
Wherein, the weight before Rank representes to adjust, ReRank representes adjusted weight, and APS representes to compete the position of website in the Search Results homepage of said keyword, and POD representes to adjust coefficient.
The device of 12. 1 kinds of definite site search keywords of remarks comprises:
Candidate keywords acquisition portion is configured to obtain the candidate keywords tabulation;
Competition website acquisition portion is configured to obtain the competition list of websites;
Searching key word is confirmed portion, is configured to the keyword in the candidate keywords tabulation sorted based on candidate keywords tabulation and competition list of websites, and all or part of as searching key word in tabulating of the candidate keywords after will sort.
Remarks 13. is according to remarks 12 described devices, and wherein, candidate keywords acquisition portion comprises:
Department of Statistics is configured to obtain adding up lists of keywords through the statistics visitor with the keyword that visits said website, as said candidate keywords tabulation.
Remarks 14. is according to remarks 12 described devices, and wherein, candidate keywords acquisition portion comprises:
Directly input part is configured to import keyword by the website owner and forms said candidate keywords tabulation.
Remarks 15. is according to remarks 12 described devices, and wherein, candidate keywords acquisition portion comprises:
Department of Statistics is configured to obtain adding up lists of keywords through the statistics visitor with the keyword that visits said website;
Input part is configured to import keyword by the website owner and forms the input lists of keywords;
Selection portion, the keyword that is configured to not being present in the input lists of keywords added up in the lists of keywords forms the candidate keywords tabulation as candidate keywords;
Wherein, searching key word confirms that portion comprises: confirm portion, the keyword that is configured to also being present in the input lists of keywords added up lists of keywords is as searching key word.
Remarks 16. is according to each described device among the remarks 13-15; Wherein, Candidate keywords acquisition portion also comprises: the extension, be configured to based on the candidate keywords that has obtained, and utilize search engine or dictionary to obtain the candidate keywords that is associated with the candidate keywords that has obtained.
Remarks 17. is according to the described device of one of remarks 12-15, and wherein, competition website acquisition portion comprises: the website input part is configured to by the network address that the website owner imports and the relevant information in competition website obtains competing the website, to form the competition list of websites.
Remarks 18. is according to the described device of one of remarks 12-15, and wherein, searching key word confirms that portion comprises:
Weight calculation unit, the keyword that is configured in the candidate keywords tabulation calculates weight;
The weight adjustment part is configured to according to the competition list of websites the adjustment of the keyword in candidate keywords weight;
Ordering portion is configured to sort based on weight.
Remarks 19. is according to remarks 18 described devices, and wherein, weight calculation unit is calculated weight according in the following parameter at least one: average search amount every day of keyword; Average backward chaining in the Search Results homepage of keyword; Popularization number in the Search Results homepage of keyword; Domain name number in the Search Results homepage of keyword; The associated nets number of pages.
Remarks 20. is according to remarks 18 described devices, and wherein, the weight adjustment part comprises:
Judging part is configured to judge the website in the list of websites in the Search Results homepage of said keyword, whether to occur competing;
The adjustment part if be configured to the competition website not occur, then need not adjusted; If the weight of said keyword is then adjusted according to competing the website in the competition website in the position of the Search Results homepage of said keyword.
Claims (10)
1. the method for a definite site search keyword comprises:
The tabulation of acquisition candidate keywords;
Obtain the competition list of websites;
Confirm searching key word, comprising: based on candidate keywords tabulation and competition list of websites the keyword in the candidate keywords tabulation is sorted, and all or part of as searching key word in tabulating of the candidate keywords after will sort.
2. method according to claim 1 wherein, obtains the candidate keywords tabulation and also comprises:
Obtain adding up lists of keywords through the statistics visitor with the keyword that visits said website;
The website owner imports keyword and forms the input lists of keywords;
Input is not present in keyword in the statistics lists of keywords as candidate keywords in the lists of keywords, forms the candidate keywords tabulation;
Wherein, confirm that searching key word also comprises: will import keyword that also being present in the lists of keywords add up lists of keywords as searching key word.
3. method according to claim 2 wherein, obtains the candidate keywords tabulation and also comprises: based on the candidate keywords that has obtained, utilize search engine or dictionary to obtain the candidate keywords that is associated with the candidate keywords that has obtained.
4. method according to claim 2 wherein obtains the competition list of websites and comprises: the network address that obtains competing the website with the relevant information in competition website based on website owner input forms the competition list of websites.
5. method according to claim 2, wherein, based on candidate keywords tabulation and competition list of websites the keyword in the candidate keywords tabulation being sorted comprises:
For the keyword in the candidate keywords tabulation calculates weight;
According to the competition list of websites weight adjusted in the keyword in the candidate keywords;
Sort based on weight.
6. method according to claim 5 wherein, is calculated weight according in the following parameter at least one: average search amount every day of keyword; Average backward chaining in the Search Results homepage of keyword; Popularization number in the Search Results homepage of keyword; Domain name number in the Search Results homepage of keyword; The associated nets number of pages.
7. method according to claim 6, wherein, calculate weight according to following formula:
Wherein, Rank representes weight; ASN representes average search amount every day of keyword; ALN representes the average backward chaining in the Search Results homepage of keyword; ADN representes the popularization number in the Search Results homepage of keyword; DN representes the domain name number in the Search Results homepage of keyword; RPN representes the associated nets number of pages of keyword; γ
1-γ
4The factor of influence of representing ALN, AND, DN, RPN respectively, and γ
1+ γ
2+ γ
3+ γ
4=1.
8. method according to claim 5 wherein, comprises the adjustment of the keyword in candidate keywords weight according to the competition list of websites:
Whether judgement the website in the list of websites occurs competing in the Search Results homepage of said keyword;
If the competition website do not occur, then need not adjust;
If the weight of said keyword is then adjusted according to competing the website in the competition website in the position of the Search Results homepage of said keyword.
9. method according to claim 8, wherein, the weight of adjusting said keyword in the position of the Search Results homepage of said keyword according to the competition website comprises:
Wherein, the weight before Rank representes to adjust, ReRank representes adjusted weight, and APS representes to compete the position of website in the Search Results homepage of said keyword, and POD representes to adjust coefficient.
10. the device of a definite site search keyword comprises:
Candidate keywords acquisition portion is configured to obtain the candidate keywords tabulation;
Competition website acquisition portion is configured to obtain the competition list of websites;
Searching key word is confirmed portion, is configured to the keyword in the candidate keywords tabulation sorted based on candidate keywords tabulation and competition list of websites, and all or part of as searching key word in tabulating of the candidate keywords after will sort.
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