CN106649478B - One-code multi-purpose two-dimensional code response type skipping method - Google Patents
One-code multi-purpose two-dimensional code response type skipping method Download PDFInfo
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Abstract
The invention discloses a one-code multi-purpose two-dimensional code response type skip method, which comprises the following steps: step one, generating a two-dimensional code: the two-dimensional code skipping platform generates a two-dimensional code Q, the two-dimensional code Q corresponds to a two-dimensional code skipping platform address, one or more dimensionality response type skipping addresses are bound according to an analysis result of the big data analysis platform, and the priority of each dimensionality is set; step two, releasing the two-dimension code: issuing two-dimensional code pictures to each user entrance; step three, scanning the code by the user: scanning the two-dimensional code Q by a user through a mobile phone code scanning program; step four, initiating a request: a code scanning program initiates an HTTP request to a two-dimensional code skip platform; step five, responsive jumping: and the two-dimension code skipping platform performs dynamic analysis according to the request information of the user after code scanning to form the dimension attribute of the current user, performs matching screening according to each dimension and priority set by the two-dimension code Q in the step one, and selects the resource URI with the highest matching degree with the dimension attribute of the user to skip.
Description
Technical Field
The invention belongs to the field of internet + and two-dimensional codes, and particularly relates to a code scanning and skipping method for a two-dimensional code.
Background
The two-dimensional code can encode relevant information such as characters, images, audios, videos and the like into one image. When the images are taken with specific software, the information is displayed. At present, various applications of two-dimensional codes are distributed in the market, such as code scanning preference, code scanning downloading, code scanning website accessing and the like.
At present, the two-dimension code scanning application is basically based on a traditional two-dimension code skipping method. Traditional two-dimensional code sweeps code and jumps the flow: firstly, the system generates a jump link as a two-dimensional code, and forms a one-to-one corresponding relation by binding the two-dimensional code and a specific URI. The system issues the two-dimensional code to a user entry position such as a product package, an advertisement column and the like. And the user accesses the link corresponding to the two-dimensional code after scanning the code through the mobile phone, and jumps to the URI bound by the platform according to the bound information to present the related information.
Today of internet + continuous development, the traditional two-dimensional code skipping method can not meet the requirements of the industry far from the market:
1) a single two-dimensional code corresponds to a single resource content, and corresponding judgment cannot be made according to the behavior habit of a user, so that accurate delivery of propaganda content cannot be achieved.
2) The pertinence of the content contained in the resource corresponding to the single two-dimension code is not strong, the attraction to the visitor is reduced, and the visitor cannot be converted into a real user.
3) Aiming at different users, different time periods and other factors, a plurality of two-dimension codes need to be put in, so that the requirements of different user groups are met, and the utilization rate of the two-dimension codes is reduced.
Disclosure of Invention
In order to solve the problems in the prior art, the invention provides a one-code-multipurpose two-dimensional code response type jumping method, which achieves the purpose of one-code-multipurpose response type jumping. The one-code multi-purpose mode means that a two-dimensional code picture is generated, and a plurality of dimensions and a plurality of corresponding skip resource contents are bound by utilizing an industry big data analysis result. And the responsive skipping refers to analyzing the code scanning request of the user, matching according to the set dimension attribute and the priority, and skipping to present different resource contents. The specific technical scheme is as follows:
a one-code multi-purpose two-dimensional code response type jumping method comprises the following steps:
step one, generating a two-dimensional code: the two-dimensional code skipping platform generates a two-dimensional code Q, the two-dimensional code Q corresponds to a two-dimensional code skipping platform address, one or more dimensionality response type skipping addresses are bound according to an analysis result of the big data analysis platform, and the priority of each dimensionality is set;
step two, releasing the two-dimension code: issuing two-dimensional code pictures to each user entrance;
step three, scanning the code by the user: scanning the two-dimensional code Q by a user through a mobile phone code scanning program;
step four, initiating a request: a code scanning program initiates an HTTP request to a two-dimensional code skip platform; the request comprises an HTTP request header and ip information of a user;
step five, responsive jumping: and the two-dimension code skipping platform performs dynamic analysis according to the request information of the user after code scanning to form the dimension attribute of the current user, performs matching screening according to each dimension and priority set by the two-dimension code Q in the step one, and selects the resource URI with the highest matching degree with the dimension attribute of the user to skip.
Further, the responsive skip flow in step five is as follows:
searching dimension information bound by the two-dimensional code;
analyzing HTTP request content initiated by user equipment;
matching the current HTTP request with each binding dimension, and if the matching is successful, taking the matching result as a candidate item of the dimension; and screening out the dimension result with the highest priority from the candidate items according to the priority of each dimension, and taking the dimension result as the final jump address.
Further, the dimension attributes include: the mobile phone model of the user, the geographical location area of the user, the code scanning time and the user personalized information.
Further, in the fourth step, if the user uses the special customized code scanning software to scan the code, the request further includes the registration information and the current longitude and latitude coordinates of the user.
Further, the content analyzed in the fifth step-the second step includes:
a. analyzing a user agent request header, and acquiring the equipment model, the equipment size, the browser version and the type of code scanning software app of a user to form corresponding dimension attributes;
b. acquiring and analyzing an ip address of a user, acquiring the current region position of the user, and forming a corresponding dimension attribute;
c. and acquiring system time, calculating time difference according to the position of the user, and analyzing information such as current date factor, whether the user is on holiday or on weekend or not to form corresponding time dimension attributes.
Further, the content analyzed in the fifth step-the second step further includes: obtained by a special customized code scanning program: user precise location, user personal information.
And further, in the fifth step, if no dimension information is matched, navigating the user to the set default resource.
According to the method and the device, on the basis of fully utilizing the internet +, big data analysis results, response type skip is carried out on the two-dimensional code scanning request according to different user dimension attributes, so that the user code scanning experience is improved, and meanwhile, the utilization rate and the conversion rate of the two-dimensional code are improved.
Drawings
FIG. 1 is an overall flow chart of the present invention;
FIG. 2 is a two-dimensional code dimension attribute diagram;
FIG. 3 is a responsive jump flow diagram.
Detailed Description
The invention will be further explained with reference to the drawings.
The scenario in which the method is applied in the present invention includes but is not limited to:
1) the occasion that the code was jumped is swept to the two-dimensional code that needs to carry out to the tradition. Namely, the two-dimension code is issued, and the user accesses the corresponding content by scanning the code.
2) After the code is scanned, the situation of displaying different contents needs to be skipped according to the mobile phone models, the browser types and the code scanning software of different users.
3) After the codes are scanned, the situation of displaying different contents needs to be skipped according to different position areas where the user is located.
4) After the code is scanned, the situation of displaying different contents needs to be skipped according to different times (date, time, holidays and the like) of code scanning by the user.
5) After the code is scanned, the occasions where different contents are presented need to be jumped according to other personalized and customized information of the user. As shown in fig. 1, the one-code multi-purpose two-dimensional code responsive skip method of the present invention comprises the following steps:
1. and generating the two-dimensional code. The two-dimensional code skip platform generates a two-dimensional code Q, and the corresponding platform address is as follows: http:// r.code.cn/Q. And simultaneously, binding one or more dimensionalities of responsive jump addresses and setting the priority of each dimensionality according to the analysis result of the big data analysis platform. Dimension attributes include, but are not limited to: the mobile phone model of the user, the geographical location area of the user, the code scanning time, the personalized information of the user and the like. The priority is a decimal number from 0 to 1, and the higher the numerical value, the higher the priority.
Binding information is shown in the following table:
the two-dimensional code includes dimensions as shown in fig. 2.
2. And issuing the two-dimension code. And (4) issuing the two-dimensional code picture to each user entrance, such as a market, a station, a plane advertisement column, a website advertisement column, a movable publicity page and the like.
3. The user scans the code. And scanning the two-dimensional code Q by the user through mobile phone code scanning software.
4. A request is initiated. And the code scanning program initiates an HTTP request to a two-dimensional code hopping platform HTTP:// r. The request comprises an HTTP request header and ip information of the user, and if the user uses special customized code scanning software to scan codes, the request also comprises registration information of the user, current longitude and latitude coordinates and other contents.
5. And responding to the jump. And (3) the two-dimension code skip platform performs dynamic analysis according to the request information of the user after code scanning to form the dimension attribute of the current user, performs matching screening according to each dimension and priority set by the two-dimension code Q in the step 1, and selects the resource URI with the highest matching degree with the dimension attribute of the user to skip.
The matching results are shown in the following table:
as shown in fig. 3, the responsive jump flow in step 5 is as follows:
and fourthly, searching the dimension information bound by the two-dimension code.
Analyzing the HTTP request content initiated by the user equipment. Parsed content includes, but is not limited to:
a. headers are requested for the user agent and analyzed. And acquiring the device model, the device size, the browser version and the type of the code scanning software app of the user to form corresponding dimension attributes. The following user agent request header can be analyzed and judged to obtain the browser version and the equipment model used by the current user:
Mozilla/5.0(Linux；U；Android 2.2.1；en-us；Nexus One Build/FRG83)AppleWebKit/533.1(KHTML,like Gecko)Version/4.0Mobile Safari/533.1
b. and acquiring and analyzing the ip address of the user, acquiring the current region position of the user, and forming a corresponding dimension attribute.
c. The system time is obtained, the time difference (namely global and local conversion) is calculated according to the user position, the current date factor, whether the user is on holiday or not, whether the user is on weekend or not and the like are analyzed, and the corresponding time dimension attribute is formed.
d. The above is general information, namely, the general code scanning software can be obtained. Other custom information may be implemented using specialized custom code scanning software, including but not limited to: the precise location of the user (latitude and longitude information), and personal information of the user (gender, age, etc.).
And sixthly, matching the current HTTP request with each binding dimension, and if the matching is successful, taking the matching result as a candidate item of the dimension. And screening out the dimension result with the highest priority from the candidate items according to the priority of each dimension, and taking the dimension result as the final jump address. And if no dimension information is matched, navigating the user to the set default resource.
The software and hardware conditions required for implementing the invention are as follows:
1.1. external assembly
The external components of the system are necessary components for realizing the invention, and the functions of the system are required to be completed through the assistance of the external components. The external component comprises an industrial big data analysis platform and a two-dimension code binding information persistence storage system.
1.1.1. Industry big data analysis platform
The method is mainly used for applying the result of big data analysis to the binding of the dimensional attributes of the two-dimensional code, so that the two-dimensional code response type skip is more accurate and more accords with the expectation of a user. For a certain merchant, a competitive product recommendation column of a user with a higher product using an iphone mobile phone is obtained through big data analysis, and an android mobile phone user is more inclined to discount products, so that the recommendation of relevant dimensions is provided for the merchant when the system generates the two-dimensional code, and different two-dimensional code skip links can be specified by distinguishing model dimensions of the mobile phone.
1.1.2. Persistent storage system
The method is mainly used for storing the information such as the URI, the dimensionality, the priority and the like bound by the two-dimension code in a persistent storage system. The invention has the technical effects that:
compared with the prior art, the method realizes the functions of one code with multiple purposes and responsive jump.
1) Different contents can be displayed by skipping according to different mobile phone models, browser types and code scanning software of different users,
2) and the user can jump to present different contents according to different position areas where the user is located.
3) Different contents can be displayed by skipping according to different times (dates, moments, holidays and the like) of code scanning by a user.
4) Different contents can be displayed by skipping according to other personalized and customized information of the user.
Examples
The invention comprises a two-dimension code skip platform and external components (a big data analysis platform and a persistent storage system).
Take two-dimension code promotion in shopping festival activity of a chain supermarket as an example.
1) And generating the two-dimensional code. The system generates a two-dimensional code Q, and the platform address of the two-dimensional code Q is as follows:
and meanwhile, the system appoints the following 3 dimensions according to the analysis result of a market linkage industry big data analysis platform and stores the two-dimensional code and dimension binding information in a Postgresql 9.5 database:
a) sex. Men prefer to shop for category M goods. Women prefer to shop for N categories of goods. Different activity pages may be provided through different gender dimensions.
b) The model of the mobile phone. A user using the iphone mobile phone is in a high-quality product recommendation column of a product, and an android mobile phone user is in a discount product, so that the recommendation of relevant dimensions can be provided for a merchant when the system generates a two-dimensional code, and different activity pages can be provided by distinguishing the model dimensions of the mobile phone.
c) A location area. Customers tend to shop for category a goods in the hangzhou region. Customers in Shanghai tend to shop for category B goods. Other regional customers tend to shop for category C goods. Different activity pages may be provided through different region dimensions.
Wherein the priority and matching value of each dimension are shown in the following table:
table 1: set dimension matching information
2) And issuing the two-dimension code. And (4) issuing the pictures of the two-dimensional code Q to each user entrance, such as a market, a station, a plane advertisement column, a website advertisement column, a movable publicity page and the like.
3) The user scans the code. And scanning the Q by the user through mobile phone code scanning software.
4) A request is initiated. Code scanning software initiates an HTTP request to a two-dimensional code hopping platform HTTP:// r.
5) And responding to the jump. And matching according to the set dimension matching information.
The request ip is 61.164.57.62.
UA of HTTP request header is as follows:
Mozilla/5.0(Linux；U；Android 2.2.1；en-us；Nexus One Build/FRG83)AppleWebKit/533.1(KHTML,like Gecko)Version/4.0Mobile Safari/533.1
the matching results are shown in the table:
according to the priority (1, 0.9 and 0.8), the two-dimensional code jump platform finally selects an address corresponding to the android:
HTTP:// www.real.com/Q/phone/android as jump address and navigate the user to the resource of corresponding dimension, and display the content of response through HTTP response message.
Claims (5)
1. A one-code multi-purpose two-dimensional code response type jumping method comprises the following steps:
step one, generating a two-dimensional code: the two-dimensional code skipping platform generates a two-dimensional code Q, the two-dimensional code Q corresponds to a two-dimensional code skipping platform address, one or more dimensionality response type skipping addresses are bound according to an analysis result of the big data analysis platform, and the priority of each dimensionality is set;
step two, releasing the two-dimension code: issuing two-dimensional code pictures to each user entrance;
step three, scanning the code by the user: scanning the two-dimensional code Q by a user through a mobile phone code scanning program;
step four, initiating a request: a code scanning program initiates an HTTP request to a two-dimensional code skip platform; the request comprises an HTTP request header and ip information of a user;
step five, responsive jumping: the two-dimension code skipping platform performs dynamic analysis according to request information of a user after code scanning to form dimension attributes of the current user, performs matching screening according to each dimension and priority set by the two-dimension code Q in the first step, and selects a resource URI with the highest matching degree with the dimension attributes of the user to skip; the responsive skip flow in the step five is as follows:
searching dimension information bound by the two-dimensional code;
analyzing the HTTP request content initiated by the user equipment;
matching the current HTTP request with each binding dimension, and if the matching is successful, taking the matching result as a candidate item of the dimension; screening out the dimensionality result with the highest priority from the candidate items as the final jump address according to the priority of each dimensionality;
in the fourth step, if the user uses the special customized code scanning software to scan the code, the request also comprises the registration information and the current longitude and latitude coordinates of the user.
2. The one-code multi-purpose two-dimensional code responsive hopping method of claim 1, characterized in that: the dimension attributes include: the mobile phone model of the user, the geographical location area of the user, the code scanning time and the user personalized information.
3. The one-code multi-purpose two-dimensional code responsive hopping method of claim 1, characterized in that: step five-
The content of the medium resolution includes:
a. analyzing a request header of a user agent, and acquiring a device model, a device size, a browser version and a type of code scanning software app of a user to form corresponding dimension attributes;
b. acquiring and analyzing an ip address of a user, acquiring the current region position of the user, and forming a corresponding dimension attribute;
c. and acquiring system time, calculating time difference according to the user position, and analyzing information of current date factor, whether the user is on holiday or on weekend or not to form corresponding time dimension attributes.
4. The one-code multi-purpose two-dimensional code responsive hopping method of claim 3, characterized in that: step five-
The content parsed in (1) further includes: obtained by a special customized code scanning program: user precise location, user personal information.
5. The one-code multi-purpose two-dimensional code responsive hopping method of claim 1, characterized in that: step five-
And if the dimension information is not matched to any dimension information, navigating the user to the set default resource.
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| CN107147729A (en) * | 2017-05-31 | 2017-09-08 | 广州云移信息科技有限公司 | Intelligent skip page method and system based on Quick Response Code |
| CN110099125B (en) * | 2019-05-10 | 2021-09-28 | 拉扎斯网络科技（上海）有限公司 | Information switching method and device, electronic equipment and computer readable storage medium |
| CN110263271A (en) * | 2019-06-26 | 2019-09-20 | 拉扎斯网络科技（上海）有限公司 | Link jump method, device, electronic equipment and computer readable storage medium |
| CN110532486A (en) * | 2019-08-30 | 2019-12-03 | 拉扎斯网络科技（上海）有限公司 | Link jump method, device, electronic equipment and computer readable storage medium |
| CN111090789A (en) * | 2019-11-19 | 2020-05-01 | 珠海市小源科技有限公司 | Session window awakening method and device based on two-dimensional code and storage medium |
| CN111160895A (en) * | 2019-12-27 | 2020-05-15 | 支付宝实验室(新加坡)有限公司 | Service processing method and device based on graphic code, electronic equipment and storage medium |
| CN112084438A (en) * | 2020-09-01 | 2020-12-15 | 支付宝(杭州)信息技术有限公司 | Code scanning skip data processing method, device, equipment and system |
| CN113486265A (en) * | 2021-06-18 | 2021-10-08 | 一物一码科技(广州)有限公司 | One-code multi-purpose method and device for automatically identifying and skipping based on two-dimensional code |
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