CN106550256B - Utilize the switching ad system of multiplexing characteristic - Google Patents
Utilize the switching ad system of multiplexing characteristic Download PDFInfo
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- CN106550256B CN106550256B CN201510638628.9A CN201510638628A CN106550256B CN 106550256 B CN106550256 B CN 106550256B CN 201510638628 A CN201510638628 A CN 201510638628A CN 106550256 B CN106550256 B CN 106550256B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
- H04N21/234327—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by decomposing into layers, e.g. base layer and one or more enhancement layers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/25435—Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention relates to a kind of switching ad systems using multiplexing characteristic, it is configured not only under the content display mode based on multilayer, and can also link under content display mode based on not by multilayer, switching advertisement is independently accurately provided under various environment so as to the type with content display mode；In the environment of being configured the content display mode in application based on multilayer, mew layer is generated when there is no the preferred precedence layer lower than showing the layer of broadcasted content, in the mew layer display switching advertisement of generation, switching advertisement is independently steadily provided so as to the type with operating system and platform；The multiplexing processing unit driven in the environment of not using the content providers formula based on multilayer, is independently runed, it is thus possible to ensure the exposing time of switching advertisement with the decoded state of broadcasted content.
Description
Technical field
It the present invention relates to the use of the switching ad system of multiplexing characteristic, specifically, be related to one kind and be configured energy
While enough and digital receiver various environment links, for efficiently providing and cutting during switching time under various environment
Change the switching ad system using multiplexing characteristic of advertisement.
Background technique
With the expansion of the communications infrastructure, the prosperity of digital device technology, image and voice messaging are compressed simultaneously
The digital broadcasting sent out by wire and wireless network it is popular, be in that geometric progression increases.
Typically, digital broadcasting includes: communication network；Broadcast center server, after making digital broadcasting, according to next
Digital broadcasting is sent out from external request；Display device shows digital broadcasting；Digital receiver, according to from aobvious
The channel alteration of showing device is requested, and sends it to broadcast center server, while being directed to from broadcast center server and receiving biography
The digital broadcasting sent converts image and voice signal, makes it possible to play in a display device.
At this point, the image and voice messaging of the digital broadcasting sent out from broadcast center server by different format and
Frequency is compressed and is transmitted, and therefore, digital receiver has to carry out the image and voice messaging received digital broadcasting
Them are combined according to timeline after decoding (decoding) and synchronous (synchronization) by different mode
(multiplexing) process of multiplexing.
It, can be with key in the characteristic of compressed configuration when this stream (stream) reduction for being multiplexed in dynamic image
On the basis of frame (key frame), continuous frame is generated in a manner of compensation campaign, still, when arbitrarily receive transmitting stream or not
There are when close key frame, frequent buffering (buffering) phenomenon needed to wait until in the presence of key frame is this slow
Induction time when digital receiver multiplexes image and voice according to timestamp (time stamp) is punched in postpone
(time delay)。
That is, when channel alteration, during the set time, generation is not shown on the screen in the display devices such as TV
The phenomenon that any content.Do not show that the given time of any content is known as switching time when lower face handle channel alteration in TV screen
(zapping time)。
Therefore, the applicant passes through domestic registered patent the 10-1273891st (denomination of invention: switch data offer system
System, providing method and the recording medium for this method), No. 10-1412198 (denomination of invention: for cutting of domestic registered patent
Change the method and system of advertising service) and domestic registered patent the 10-1468662nd (denomination of invention: the advertisement based on precedence mentions
For system), it has studied for efficiently providing the switching advertisement of various format during switching time, not only makes electric wave waste real
The Pat. Registration for now minimizing, and advertising efficiency being made to realize maximized switching ad system, and obtain.
Fig. 1 be shown in by the applicant application domestic publication the 10-2015-0017337th (denomination of invention:
TV screen control device and system including it) disclosed in TV screen control device block diagram.
The TV screen control device (hereinafter referred to as conventional art) (100) of Fig. 1 includes: interface portion (110), from broadcast
The broadcast content information that content server receives transmission is transformed into accessible form；Broadcast content data processing unit (120),
Response channel converted input signal makes the broadcast content information of the channel about change be shown in the 1st plane；Channel switch advertisement
Processing unit (130) visually be located at the 2nd plane display switching advertisement than the 1st plane lower part；Picture mixing
Portion (140) mixes the 1st plane inputted from broadcast content data processing unit (120) and channel switch advertisement processing unit (130)
Image and the 2nd flat image are provided as mixed output picture.
Conventional art (100) formed as described above passes through in the background plane for being defined as digital form TV lowest part plane
Advertisement picture is provided, to this have the advantage that, does not provide the broadcast picture by providing in plane being located at background plane upper layer
Switching time during, switching advertisement can be efficiently provided.
Typically, each to be arranged to execute in order to execute as shown in conventional art (100) in digital receiver
The mode (hereinafter referred to as based on the display mode of plane) for not showing content based on multiple planes of identical function, on machine top
Middleware (middle ware) must be installed, but in OS such as no Androids (android) in the TV screen control device such as box
(operating system, operating system) and platform or firmware (firmware) and only with basic operating system function end
In end, content is not shown with the content display mode above-mentioned based on plane, thus in this case, exist even if using
Conventional art (100) can not also execute the structural limitation of original function.
That is, conventional art (100) could only link in the environment of applying the content display mode based on plane, tool
There is the shortcomings that switching advertisement can not be provided in other circumstance.
Broadcasted content is shown in the 1st plane, is put down in the background as the 2nd plane in addition, conventional art (100) is configured
Switching advertisement is shown in face, but for showing the display mode based on plane of content based on multiple planes, according to
The type of operating system and platform, the respective function of plane are differently defined, thus conventional art (100) have only exist
The problem of could applying is formed below in the structure of background plane in the plane of display broadcasted content.For example, working as the interior of " A " platform
Hold display mode to be configured when the plane of lowest part shows broadcasted content, conventional art (100) can not detect background plane, nothing
Method provides switching advertisement.
It is extremely urgent to the research of following switching ad system, that is, 1) that content display mode is not only aobvious based on plane
Show mode, even if runing in other ways, can also be provided under various environment and switch advertisement, 2) even content display mode
Display mode based on plane also independently can efficiently provide switching advertisement with the operating system of multiplicity and the type of platform.
Summary of the invention
Technical problems to be solved by the inivention
Precisely in order to solving the problems, such as this and researching and developing, solution project of the invention is intended to provide a kind of using more the present invention
The switching ad system of road multiplexing characteristics is configured and is not only under the content display mode based on multilayer, and not with more
It can also link under content display mode based on layer, so as to the type with content display mode independently in multiplicity
Switching advertisement is accurately provided under environment.
In addition, another solution project of the invention is intended to provide a kind of switching advertisement system using multiplexing characteristic, structure
In the environment of at the content display mode in application based on multilayer is obtained, when there is no preferred precedence is lower than the layer for showing broadcasted content
Layer when generate mew layer, generation mew layer display switching advertisement, independently so as to the type with operating system and platform
Switching advertisement is steadily provided.
In addition, another solution project of the invention is intended to provide a kind of switching ad system using multiplexing characteristic,
The multiplexing processing unit driven in the environment of not using the content providers formula based on multilayer, the decoding shape with broadcasted content
State is independently runed, it is thus possible to ensure the exposing time of switching advertisement.
In addition, another solution project of the invention is intended to provide a kind of switching ad system using multiplexing characteristic,
It can independently link with the manufacturer of manufacturer, operating system and platform and type, it is thus possible to significantly improve scalability.
In addition, another solution project of the invention is intended to provide a kind of switching ad system using multiplexing characteristic,
Broadcasted content is being provided, during the minimum layer of the preferential precedence of essence display switching advertisement is not exposed to the external time, in advance
Conversion switching advertisement, so as to quickly and accurately provide switching advertisement.
Technological means for solving the problems, such as
It is including so that being shown when channel alteration for the solution of the invention for aiming to solve the problem that the project
In the switching ad system for showing the digital receiver of the switching advertisement of pre-production in device, the digital receiver with from making
The channel alteration signal of user's input is corresponding, shows the broadcasted content of the channel about change, and realizing cutting for channel alteration
During changing the time (zapping time), the switching advertisement is shown.
In addition, multi layer control portion includes: wide in the present invention, it is preferred to which the digital receiver further includes multi layer control portion
Content display module is broadcast, when channel signals change, the broadcast content information of the channel about the change is received, has
In multiple layers of different function, in the video layer (VL) as the layer for presetting to show broadcasted content, display is received
Broadcasted content；Switch advertisement display module, when visually preferential precedence gradually decreases to the lower part from top, in conduct
The inactive layer display switching advertisement of the preferential precedence layer lower than the video layer (VL)；Layer composite module, makes in the broadcast
Hold the layer combination of display module and the switching advertisement display module execution.
In addition, judging whether there is in the present invention, it is preferred to the switching advertisement display module includes: judgment module
The preferential precedence inactive layer lower than the video layer (VL)；1st switching advertisement display module, by means of the judgment module
And be judged as there are being driven when the preferential precedence layer lower than the video layer (VL), switching advertisement is shown in the inactive layer；
Layer request module is being judged as there is no driving when the inactive layer by means of the judgment module, is generating or please look for novelty
Layer；Preferential precedence setup module, assigns than the video layer (VL) mew layer generated by means of the layer request module
Low preferential precedence；2nd switching advertisement display module, imparts by means of the preferential precedence setup module than described
The mew layer of the low preferential precedence of video layer (VL), display switching advertisement.
In addition, in the present invention, it is preferred to the switching advertisement in the multi layer control portion of the digital receiver is shown
Application program or caption information are shown in the preferential precedence layer higher than the video layer (VL) by module.
In addition, in the present invention, it is preferred to by means of the layer composite module picture of combined layer, from the channel
Change signal input time point extremely using the broadcasted content of the channel of change provided as the picture of the combined layer when
Between put pass through the time, make switching advertisement show in the inactive layer exposing.
In addition, in the present invention, it is preferred to the multi layer control portion the channel alteration signal input after, when preparatory
When inputting channel does not change signal again during the time of setting, switching advertisement is converted, so that in the combined layer
Picture video layer (VL) display the corresponding switching advertisement of broadcasted content be shown in inactive layer.
In addition, the judging part judges that content is shown in the present invention, it is preferred to which the digital receiver further includes judging part
Mode whether be the mode realized as the combination by means of layer multilayer mode, the multi layer control portion is by means of described
Judging part and driving when judging content display mode for the multilayer mode.
In addition, in the present invention, it is preferred to the digital receiver further includes multiplexing processing unit, at the multiplexing
Reason portion driving when judging that content display mode is not the multilayer mode by means of the judging part, at the multiplexing
Reason portion connects while the image frame of the broadcasted content exported from the output storage of display device is stored in superposition buffer area
By switching advertisement corresponding with the broadcasted content currently shown is inputted, it is stored in the superposition buffer area, reconstructs superposition
Buffer area, so that the switching advertisement configuration stored in the superposition buffer area is in the broadcast stored in the superposition buffer area
The front end of content.
In addition, in the present invention, it is preferred to the switching ad system further includes switching Advertisement Server, the switching advertisement
Server includes: communication interface portion, executes data communication with the digital receiver；Content registration server, generate or
Receive registration switching advertisement and stores；Meta file generates server, generates meta file information, and the meta file information includes closing
In generate or register by means of the content registration server the switching content type of advertisement, channel information, temporal information,
Expose at least one of location information, exposing method (normal or rolling) information or more；The communication interface portion pair
It is newly-generated by means of the content registration server or registration switching advertisement and about it is described generation or registration switching it is wide
The meta file information of announcement is matched, and is periodically transmitted to the digital receiver.
In addition, in the present invention, it is preferred to the digital receiver further include: memory；Transfer module, periodically
Receive the switching advertisement of transmission from the switching Advertisement Server and meta file information is stored in the memory；Meta file parsing
Module parses the meta file information stored in the memory when changing signal from user's inputting channel；Explore mould
Block is cut by the way that whether meta file parsing module exploration is stored in the memory with by the channel of change is corresponding
Change advertisement；Ad request module is not being explored by means of the exploration module in the memory about will change
Channel switching advertisement when, to the switching Advertisement Server request switching advertisement.
Invention effect
According to the present invention with the project and solution, it is configured and is not only in the content display side based on multilayer
Under formula, and can also link under content display mode based on not by multilayer, so as to content display mode
Type independently accurately provides switching advertisement under various environment.
In addition, according to the present invention, in the environment of being configured the content display mode in application based on multilayer, when there is no excellent
Mew layer is generated when the bit selecting time layer lower than the layer of display broadcasted content, so that the mew layer display in generation switches advertisement, so as to
Enough and operating system and the type of platform independently steadily provide switching advertisement.
In addition, according to the present invention, the multiplexing driven in the environment of not using the content providers formula based on multilayer
Processing unit is independently runed with the decoded state of broadcasted content, it is thus possible to ensure the exposing time of switching advertisement.
In addition, in accordance with the invention it is possible to independently joining with the manufacturer of manufacturer, operating system and platform and type
It is dynamic, it is thus possible to significantly improve scalability.
In addition, according to the present invention, digital receiver during the switching time for not providing broadcasted content, can not only make wide
It accuses image to expose naturally, moreover, the time needed for capable of substantially ensuring switching advertisement conversion, it is wide can steadily to provide switching
It accuses.
Detailed description of the invention
Fig. 1 is to show No. 10-2015-0017337 (denomination of invention: TV of domestic publication applied by the applicant
Screen control device and system including it) disclosed in TV screen control device block diagram.
Fig. 2 is the composition figure for showing the switching ad system of one embodiment of the invention.
Fig. 3 is for the switching Advertisement Server of explanatory diagram 2 and the composition exemplary diagram of digital receiver.
Fig. 4 is the block diagram for showing the switching Advertisement Server of Fig. 3.
Fig. 5 is the block diagram for showing the digital receiver of Fig. 2.
Fig. 6 is the block diagram for showing the switching advertising management portion of Fig. 5.
Fig. 7 is the exemplary diagram for illustrating the content providers formula of the invention based on multilayer.
Fig. 8 is the block diagram for showing the multi layer control portion of Fig. 5.
Fig. 9 is the flow chart of the operation process in the multi layer control portion for explanatory diagram 8.
(a) of Figure 10 is for illustrating to provide in the video layer (VL) broadcasted content, lower than video layer in preferential precedence
The exemplary diagram of the picture of switching advertisement is provided in layer, is (b) that display does not receive according to channel alteration signal in video layer (VL)
The exemplary diagram of the state of broadcasted content is (c) to show that the broadcasted content of the channel of change is shown in the state of video layer (VL)
Exemplary diagram is (d) exemplary diagram for showing the transition state of switching advertisement corresponding with the channel currently shown after channel alteration.
Figure 11 is the composition figure of the multiplexing processing unit for explanatory diagram 5.
Description of symbols
1: switching ad system 3: digital receiver
5: switching Advertisement Server 7-1 ..., 7-N: broadcast content server
9: communication network 10: display device
31: server linkage portion 32: broadcasted content management department 33: switching advertising management portion
34: judging part 35: multi layer control portion 36: multiplexing processing unit
37: collection of log data portion 51: communication interface portion
53: content registration server 55: meta file generates server
57: log analysis server 59: target control server
Specific embodiment
With reference to the accompanying drawings, illustrate one embodiment of the present of invention.
Fig. 2 is the composition figure for showing the switching ad system of one embodiment of the invention.
The switching ad system (1) of Fig. 2 is for during the switching time (zapping time), in display device (10)
Picture in efficiently provide switching advertisement system.At this point, switching time (zapping time) is defined as when changing channel,
Due to the decoding of broadcasted content corresponding with the channel of change and synchronous and do not shown in the picture of display device (10) any
The time of content.
In addition, switching ad system (1) is by switching Advertisement Server (5), broadcast content server (7-1) ..., (7-
N), digital receiver (3), display device (10), communication network (9) are constituted.
Communication network (9) provides switching Advertisement Server (5), broadcast content server (7-1) ..., (7-N) and number connect
Data movement routine between receipts machine (3), specifically, preferably such as cable, local area network (LAN), wide area network (WAN), shifting
The network based on IP of dynamic communication network, 3G LTE net, 4G net etc..
Broadcast content server (7-1) ..., (7-N) are the servers for making and editing broadcasted content and being provided,
It specifically, can be by being capable of providing ground wave broadcast platform, the local wired broadcasting platform, IPTV (Internet of broadcasted content
Protocol Television, Interactive Internet TV) broadcasting station, satellite broadcasting platform, video on demand (VOD:Video On
Demand) server, application server etc. are constituted.
In addition, broadcast content server (9-1) ..., (9-N) obtain broadcasting channel distribution respectively, receive pre-production
Broadcasted content is registered and is stored.
In addition, if broadcast content server (9-1) ..., (9-N) receive transmitting channel alteration from digital receiver (3)
Request data, then according to the period of pre-set listing (EPG, Electronic Program Guide), corresponding
Broadcasted content pass out to digital receiver (3).At this point, if digital receiver (3) receives inputting channel change letter from user
Number, then channel alteration request data is transmitted to broadcast content server corresponding with the channel by change of input, if from phase
Broadcast content server is answered to receive transmission broadcasted content, then by decoding and multiplexing process, so that receiving the broadcast of transmission
Content is shown in display device (10).
Switching Advertisement Server (5) is connect by communication network (9) with digital receiver (3), and specifically, itself is set
It is set to host (host), client is arranged in digital receiver (3), forms network.
In addition, switch Advertisement Server (5) while receiving the switching advertisement of registration pre-production and storing, Xiang Zuowei
The digital receiver (3) of client transmits.That is, the switching advertisement of pre-production is not only stored in switching Advertisement Server (5), and
And respectively voluntarily stored in digital receiver (3), suitable switching advertisement institute is selected when so that saving channel alteration tremendously
The time needed.
At this point, switch advertisement including the advertisement about content, enterprise, product, service etc., it can be with keyword, figure
The morphosises such as shape image, dynamic image, sound equipment, specifically, can with the channel or respective broadcast company that will change, will change
The relevant morphosis such as broadcasted content, specific enterprise, particular product, the special services of channel more.For example, in switching advertisement
Appearance may include in current projection or the relevant information of the broadcasted content of predetermined projection, representing channel information etc., may include spy
Determine mark, commodity image, address, telephone number, the website URL etc. of commodity or service provider.
In addition, switching Advertisement Server (5) when switching advertisement registration, generates the meta file letter about corresponding switching advertisement
Breath makes the meta file information matches generated to corresponding switching advertisement.That is, switching advertisement is by ad content and meta file information structure
At.At this point, meta file information includes content type, channel information, temporal information, exposes location information, exposing method (normal
Or rolling) information etc., it is inputted according to the request of advertiser or manager.
In addition, switching Advertisement Server (5) calculates advertisement based on the switching advertisement of display device (10) exposing result
Expense, the advertising expenditure that can be calculated to the terminal request of advertiser.At this point, the calculation method of advertising expenditure is not limited to certain
It is a kind of, it is of course possible to the mode of application multiplicity.
Digital receiver (3) can be by for receiving earthwave, satellite or the set-top box of wired broadcasting, built-in set-top box functionality
TV, IPTV Internet-based and be equipped with DMB (Digital Multimedia Broadcasting, digital multilayer be wide
Broadcast) or DVB-H (Digital Video Broadcasting-Handheld, hand-held digital video broadcast) receiving module hand
(Personal MultimediaPlayer, personal multilayer play by machine, smart phone, laptop, tablet computer, PMP
Device), digital devices such as navigator etc. constitute.
In addition, digital receiver (3) is the communication interface portion for having support and connecting with communication network (11), with switching advertisement clothes
Device (5) and the broadcast content server (7-1) of being engaged in ..., (7-N) execute data communication, are connected to display device (10), for pair
The terminal that the content shown in display device (10) is controlled and managed.At this point, in the present invention, in order to illustrate just
Benefit is illustrated so that digital receiver (3) separates the situation constituted with display device (10) as an example, but digital receiver (3)
Display device (10) can of course be contained in and constituted.
In addition, if digital receiver (3) has input channel alteration input signal by the display device (10) connected
(C_IN), then broadcast request data are transmitted to broadcast content server corresponding with the channel alteration input signal of input, if
Receive transmission broadcasted content from respective broadcast content server, then it is converted, so that the display in display device (10)
It is shown in device.At this point, being wanted if display device (10) has input representative from user's receiving by remote controler or operation panel
The channel alteration input signal of input, then be input to digital receiver by the channel alteration input signal (C_IN) of the channel of change
(3), it is enable to display broadcasted content corresponding with the request of user.
In addition, digital receiver (3) receives the switching ad data of transmission pre-production simultaneously from switching Advertisement Server (5)
It is stored, if having input channel alteration input signal (C_IN) by the display device (10) of connection, is explored
The meta file information of each switching advertisement of storage judges whether there is the channel information with the channel alteration input signal of input
Corresponding switching advertisement.At this point, when being judged as the not stored corresponding switching advertisement of channel alteration input signal having with input,
Digital receiver (3) includes the channel alteration request data for the channel information that will be changed to switching Advertisement Server (5) transmission, such as
Fruit receives to transmit corresponding switching ad data from switching Advertisement Server (5), then stores to it.
That is, if digital receiver (3) has input channel alteration signal according to the request of user, to respective broadcast
Content server (7) transmit broadcast request data so as to from broadcast content server (7) receive transmission broadcasted content into
During row decoding and multiplexing, switching advertisement can be shown in display device (10).
Fig. 3 is for the switching Advertisement Server of explanatory diagram 2 and the composition exemplary diagram of digital receiver, and Fig. 4 is display Fig. 3
Switching Advertisement Server block diagram.
As shown in Figures 3 and 4, switching Advertisement Server (5) is host (host) itself is set as, digital receiver (3)
It is set as client, forms network.
In addition, switching Advertisement Server (5) is generated by communication interface portion (51), content registration server (53), meta file
Server (55), log analysis server (57), target control server (59) are constituted.That is, switching advertising service of the invention
Device (5) is configured so that pre-set calculation processing separates in each server and executes, so as to be effectively carried out various drill
Calculation processing.
Communication interface portion (51) supports the connection with communication network (9), executes the data communication with digital receiver (3).
In addition, communication interface portion (51) are periodically to the switching ad content of each digital receiver (3) transmission registration.
In addition, being extracted if communication interface portion (51) receive transmission channel alteration request data from digital receiver (3)
Switching ad content corresponding with the broadcasting channel of channel alteration request data for receiving transmission, is transferred to digital receiver
(3).At this point, channel alteration request data is when in digital receiver (3) there is no accordingly advertisement is switched, from digital receiver
(3) data of switching Advertisement Server (5) are transmitted to, if digital receiver (3) receives transmission from switching Advertisement Server (5)
Based on the switching ad content of channel alteration request, or periodically receive transmission switching advertisement from switching Advertisement Server (5)
Content then stores the switching ad content for receiving transmission.
Content registration server (53) receives to be registered in display in display device (10) during switching time, from user
The switching ad content of pre-production.At this point, switching ad content is defined as about the wide of channel, enterprise, product, service etc.
Accuse, specifically, can with channel broadcasting company, channel broadcasted content, specific enterprise, particular product and specific channel or
The morphosises such as the relevant keyword such as special services, graph image, dynamic image, sound equipment.
In addition, content registration server (53) generates meta file generating server (55) by means of aftermentioned meta file
Afterwards, it is contained in the meta file generated in switching ad content.
Meta file is generated server (55) and generated about the switching advertisement registered by means of content registration server (53)
The meta file of content.At this point, meta file information includes switching ad content type, channel information, temporal information, exposes position letter
Breath, position (area) information, exposing method (normal or rolling) information etc., according to the request of advertiser or manager
And it inputs.
In addition, the meta file packet for generating server (55) by means of meta file and generating is contained in corresponding switching advertisement
In content.
Log analysis server (57) utilizes pre-set parser, receives transmission to from digital receiver (3)
Daily record data is analyzed, based on the analysis results, by the generations such as each department, period, channel, age for analogizing switching advertisement
Preferential precedence data.
Target control server (59) is according to the preferential precedence data generated by means of log analysis server (57), inspection
Survey is suitble to the switching advertisement of each digital receiver (3).
Fig. 5 is the block diagram for showing the digital receiver of Fig. 2.
The digital receiver (3) of Fig. 5 is by server linkage portion (31), broadcasted content management department (32), switching advertising management
Portion (33), judging part (34), multi layer control portion (35), multiplexing processing unit (36), collection of log data portion (37) are constituted.
Server linkage portion (31) supports the connection with communication network (9), executes and switches in Advertisement Server (5) and broadcast
Hold server (7-1) ..., the data communication of (7-N).
In addition, server linkage portion (31) collects whether (crawling) receives to transfer data from outside, if explored
To from the external data for receiving transmission, then it is inputted corresponding constituting portion, specifically, if from broadcast content server
(7) receive transmission broadcasted content, then the broadcasted content for receiving transmission is inputted broadcasted content management department (32), if wide from switching
It accuses server (5) to receive to transfer switching ad content, then the switching ad content input switching advertising management for receiving transmission
Portion (33).At this point, receiving the switching ad content of transmission by means of switching advertising management portion from switching Advertisement Server (5)
(33) it while storage, when channel alteration, according to the control of switching advertising management portion (33), is mentioned in display device (10)
For suitable switching advertisement.
In addition, if server linkage portion (31) has input channel alteration signal from user by display device (10)
(C_IN), then according to the control of broadcasted content management department (32), broadcast request number is transmitted to respective broadcast content server (7)
According to.
In addition, server linkage portion (31) is when having input channel alteration signal (C_IN) from user, when by means of cutting
Advertising management portion (33) are changed, in the absence of switching advertisement corresponding with the channel that will be changed, according to switching advertising management portion (33)
Control, request corresponding with the channel that will be changed switching advertisement to switching Advertisement Server (5).
In addition, server linkage portion (31) periodically transmits the daily record data collected by collection of log data portion (37)
To the log analysis server (57) of switching Advertisement Server (5).
Broadcasted content management department (32) receives transmission from broadcast content server (7) to by server linkage portion (31)
Broadcasted content image and voice messaging be decoded (decoding) and synchronization process.
In addition, image and voice messaging the drilling according to judging part (34) converted by means of broadcasted content management department (32)
It calculates, be input to multi layer control portion (35) and multiplex certain one in processing unit (36).
In addition, broadcasted content management department (32) exists if changing signal (C-IN) from display device (10) inputting channel
After detecting broadcast content server (7) corresponding with the channel of channel alteration signal of input, pass through server linkage portion
(31), broadcast request data are transmitted to the broadcast content server (7) detected.At this point, if broadcasted content management department (32)
From broadcast content server (7) receive transfer broadcasted content, then as previously mentioned, to receive transmission broadcasted content image and
After voice messaging is decoded (decoding) and synchronization process, it is input to multi layer control portion (35) or multiplexing processing unit
(36)。
Fig. 6 is the block diagram for showing the switching advertising management portion of Fig. 5.
It is as shown in Figure 6 to switch advertising management portion (33), comprising: memory (331)；Transfer module (332), passes through service
Device linkage portion (31) and from switching Advertisement Server (5) receive transmission switching advertisement be stored in memory (331)；Meta file
Parsing module (333) parses the meta file information stored in memory (331) when inputting channel changes signal, so as to
Detect the switching advertisement of the channel about change；Explore module (334), when from user's inputting channel change signal (C_IN)
When, the switching advertisement stored in memory (331) is explored, is explored and whether is stored with and will change in memory (331)
The corresponding switching advertisement of channel；Ad request module (335), when by means of explore module (334) and memory (331) not
When exploring switching advertisement (the not stored switching advertisement about the channel that will be changed in memory) about the channel that will be changed,
Its control server linkage portion (31), to the corresponding switching advertisement of switching Advertisement Server (5) request.
Meta file parsing module (333) parses the member text stored in memory (331) when inputting channel changes signal
Part information, so that switching advertisement of the detection about the channel of change, and the result data of parsing is inputted multi layer control portion (35)
And certain one in multiplexing processing unit (36).At this point, meta file information include content type, channel information, temporal information,
Expose location information, expose method (normal or rolling) information etc..
As described above, the present invention is configured so that the switching advertisement of pre-production is not only stored in switching Advertisement Server (5),
And separate storage is in the memory (331) in the switching advertising management portion (33) of digital receiver (3), thus wide providing switching
When announcement, it can save tremendously because of the switching ad-request between switching Advertisement Server and digital receiver, switching advertisement
The time for receiving transmission etc. and needing.
Judging part (34) judges whether the content display mode of respective digital receiver (3) is the mode based on multilayer.This
When, judging part (34) can be in initial driving or by pre-set Periodic signal drive, if examined by means of judging part (34)
Judging result is measured, then digital receiver (3) is persistently runed using judging result, until when judging part (34) drive again
Until.For example, when period of judging part (34) is known as " T ", judging part (34) be judged as content display mode be based on
In the case where the mode of multilayer, " T " of the digital receiver (3) before judging part (34) drives again is during the period, using base
In multilayer mode and execute calculation processing so that saving unnecessary calculation processing.
In addition, making multilayer control in the case where judging part (34) is judged as that content display mode is the mode based on multilayer
Portion (35) driving processed makes to multiplex processing unit in the case where being judged as that content display mode is not based on the mode of multilayer
(36) it drives.
In general, digital receiver can be according to manufacturer, OS (Operating System, operating system) and platform
Deng can not only show content in a manner of based on multilayer, but also can not show in a manner of based on multilayer.Therefore, at this
In invention, in order to which the content display mode with digital receiver independently provides switching advertisement during switching time and constitutes
Judging part (34), whether allowing to the judgement according to judging part (34), using different algorithm, during switching time
Expose switching advertisement.
Fig. 7 is the exemplary diagram for illustrating the content providers formula of the invention based on multilayer.
If examining or check the content providers formula based on multilayer, the content display mode based on multilayer is by multiple layers referring to Fig. 7
(L1, L2, L3, L4) embodies, and the layer (L1, L2, L3, L4) has perpendicular while being respectively provided with specific function in logic
Straight stratum.
That is, each layer exists, logically the stratum of rating, observer rating entirety layer are superimposed (overlay) vertically first
Picture.
4th layer (L4) layer minimum as logically preferential precedence, specifically, as logically positioned at lowest part
Layer, statically show decoded image, specifically, only support a MPEG-2i-frame (ISO/IEC 13818-2 determines
Justice), the specific format of JPEG (Joint Photographic Experts Group, ISO/IEC 10918-1 are defined) etc..
3rd layer (L3) layer as preferential precedence than the 4th layer (L4) high (being configured at than the 4th layer more top), output decoding
Video, specifically, export from broadcast content server (7) receive transmission broadcasted content.In addition, the 3rd layer of (L3) basis
Embodiment and can be made of multiple, multiple videos can decode and each layer show.
2nd layer (L2) is used as than the 3rd, 4 layer (L3, L4) high layer of preferential precedence, shows application program or subtitle, Ke Yizhi
Hold the color and resolution ratio of multiplicity.
1st layer (L1) higher than other layers (L2, L3, L4) as preferential precedence of layer, shows the cursor inputted by hardware.
At this point, the 1st layer can not also be provided in common TV in SoC (System On Chip).
In addition, the layer on the top high positioned at preferential precedence hides when multilayer (L1), (L2), (L3), (L4) are visually observed
Gear is in the layer of the low lower part of preferential precedence, thus in the 3rd layer (L3) display broadcasted content, even if the 4th layer (L4) display
Switch advertisement, be not also exposed to outside, when not showing broadcasted content in the 3rd layer (L3), is shown in the 4th layer (L4)
Switching advertisement is exposed to outside.
That is, any broadcasted content can not be provided at the 3rd layer (L3) during switching time, and it is to provide black
Screen, thus during this switching time, switching advertisement can be provided, however it is previous, in order to provide switching advertisement, perceive channel
The time point for changing signal input, until until specific layer shows switching advertisement, it may be desirable to the set time, in turn, directly
Until when the broadcasted content of change provides, it may occur that the phenomenon that switching advertisement can not be provided, thus the wide of change must be perceived
It broadcasts content and the time point provided is provided, for example, at the time point that the i-frame of the broadcasted content image of perception change is provided, interrupt
Switch advertisement.But in the case where being responded in the starting point of perception switching time and terminal to this and showing switching advertisement,
Switching advertisement can not be provided in corresponding temporally precise, or need excessive calculation.
Therefore, digital receiver of the invention (3) is received switching advertisement in advance by switching advertising management portion (33) and stored,
Switching advertisement corresponding with the broadcasted content currently shown is shown in the 4th layer (L4) in advance, thus during switching time, it can
Accurately to show switching advertisement, meanwhile, it is capable to save unnecessary calculation tremendously.At this point, even if in the 4th layer (L4)
In advance display switching advertisement, but the 4th layer (L4) because the 3rd layer (L3) display broadcasted content without being exposed to outside, because
And outside is only just exposed to during switching time.
On the other hand, in the present invention, in order to illustrate content display mode, as shown in fig. 7, limiting the title using each layer
And function, but it's not limited to that for the title of each layer and function, and technical characteristic of the invention is to be located at lowest part in multiple layers
Layer display switching advertisement.
Fig. 8 is the block diagram for showing the multi layer control portion of Fig. 5, and Fig. 9 is the exemplary diagram for explanatory diagram 8.
Typically, digital receiver (3) is even if content providers formula is the mode based on multilayer, also according to operating system
And therefore the mode of firmware (firmware) and application multiplicity could provide clothes with specific operation system and firmware is only limited to
The limitation of business.
Therefore, multi layer control portion (35) of the invention is configured independently steadily reveals with operating system and the type of firmware
Content out, so as to improve stability and scalability tremendously.
The multi layer control portion (35) of Fig. 8 is by broadcasted content input module (351), broadcasted content display module (352), switching
It is advertisement input module (353), judgment module (354), the 1st switching advertisement display module (355), layer request module (356), preferential
Precedence setup module (357), the 2nd switching advertisement display module (358), layer composite module (359).
At this point, the picture of combined layer by means of layer composite module (359), is changing signal from user's inputting channel
Switching time at time point that extremely broadcasted content of the channel of change is provided at time point during, make to switch advertisement and expose.
In addition, multi layer control portion (35) channel alteration signal input after, during the pre-set time, if not
Inputting channel changes signal again, then converts to switching advertisement, so that switching corresponding with the broadcasted content currently shown
Advertisement is shown in inactive layer.At this point, pre-set timing definition is that the required maximum of broadcasted content transformation passes through the time.
Broadcasted content input module (351) receives from broadcasted content management department (32) input and decoded broadcasted content shadow
Picture.
Broadcasted content display module (352) is the broadcasted content shadow inputted by means of broadcasted content input module (351)
Picture is shown in the operating system or firmware by digital receiver and pre-set layer (hereinafter referred to as video layer (VL)).This
When, broadcasted content is preset, so that aobvious with certain layer according to the operating system of digital receiver and the type of firmware
Show.
The broadcasted content that switching advertisement input module (353) receives input from switching advertising management portion (33) and currently shows
Corresponding switching advertisement and the meta file information parsed by means of meta file parsing module (333).
Judgment module (354) is confirmed whether it is the composition of video format, judges whether there is preferential precedence than the video
The low layer of layer (VL).
In addition, if it is determined that module (354) is judged as that the inactive layer of the layer lower than video layer (VL) as preferential precedence is deposited
Then make the 1st switching advertisement display module (355) driving, if it is determined that inactive layer is not present, is then making a layer request module
(356) it drives.
1st switching advertisement display module (355) is judged as preferential precedence and compares video layer by means of judgment module (354)
(VL) it is carried out in the presence of low inactive layer, in the low inactive layer of the preferential precedence of detection, display passes through switching advertisement input module
(353) the switching advertisement inputted.
Layer request module (356) carries out in the absence of being judged as inactive layer by means of judgment module (354), to operation
System and firmware requests generate mew layer.
Preferential precedence setup module (357) compares video layer to the mew layer imparting generated by means of layer request module (356)
(VL) low preferential precedence.
2nd switching advertisement display module (358) imparts by means of preferential precedence setup module (357) and compares video layer
(VL) mew layer of low preferential precedence, the switching advertisement that display passes through switching advertisement input module (353) input.
Layer composite module (359) is made wide by means of broadcasted content display module (352) and switching based on preferential precedence
Accuse display module (355), (358) and show layer mixing.
In addition, by means of layer composite module (359) and mixed layer is shown by the screen of display device (10).
That is, multi layer control portion (35) of the invention is according to the operating system of digital receiver (3) and the type of firmware, not only
Under the constituted mode of the low layer of the video layer (VL) shown there are preferential precedence than broadcasted content, moreover, can be not present
It links under the composition of the preferential precedence layer lower than video layer (VL), so as to be applied to various operator of multilayer
Scalability and efficiency can be dramatically improved in formula.
Fig. 9 is the flow chart of the operation process in the multi layer control portion for explanatory diagram 8.
The operation process (S200) in the multi layer control portion of Fig. 9 is shown by broadcasted content input step (S210), broadcasted content
Step (S220), switching advertisement input step (S230), the judgment step (S240) judged, the 1st switching advertisement display step
Suddenly (S250), mew layer request step (S260), preferential precedence setting steps (S270), the 2nd switching advertisement show step (S280),
Layer combination step (S290) is constituted.
Broadcasted content input step (S210) is to receive the step of inputting decoded broadcasted content, and broadcasted content shows step
It (S220) is in the pre-set video layer of operating system or firmware (VL) of digital receiver, display is defeated by broadcasted content
The step of entering step (S210) and the broadcasted content image of input.
Switching advertisement input step (S230) is to receive the step of input switches advertisement and switches the meta file information of advertisement,
Judgment step (S240) is the composition for being confirmed whether it is video format, judges whether there is preferential precedence than the video layer (VL)
The step of low inactive layer.
At this point, if it is determined that step (S240) is judged as that there are inactive layer, then the 1st switching advertisement of progress shows step
(S250), if it is determined that inactive layer is not present, then mew layer request step (S260) is carried out.
1st switching advertisement show step (S250) be judged as by means of judgment step (S240) there are when inactive layer into
Row, in the switching advertisement that the inactive layer of detection, display pass through switching advertisement input step (S230) input.
Mew layer request step (S260) is being judged as there is no inactive layer when progress by means of judgment step (S240), to
Operating system and firmware requests generate mew layer.
Preferential precedence setting steps (S270) assign than view the mew layer generated by means of mew layer request step (S260)
The low preferential precedence of frequency layer (VL), the 2nd switching advertisement show step (S280) by means of preferential precedence setting steps (S270)
And the mew layer of the preferential precedence lower than video layer (VL) is imparted, display passes through switching advertisement input step (S230) input
Switch advertisement.
Layer combination step (S290) makes to be cut by means of the 1st switching advertisement display step (S250) or the 2nd according to preferential precedence
The layer that advertisement shows step (S280) and shows switching advertisement is changed, is shown wide with step (S220) is shown by means of broadcasted content
Broadcast the layer combination of content.
(a) of Figure 10 is for illustrating to provide in the video layer (VL) broadcasted content, lower than video layer in preferential precedence
The exemplary diagram of the picture of switching advertisement is provided in layer, is (b) that display does not receive according to channel alteration signal in video layer (VL)
The exemplary diagram of the state of broadcasted content is (c) to show that the broadcasted content of the channel of change is shown in the state of video layer (VL)
Exemplary diagram is (d) exemplary diagram for showing the transition state of switching advertisement corresponding with the channel currently shown after channel alteration.
If 0 (a) referring to Fig.1, when video layer (VL) provides broadcasted content (300), compare video in preferential precedence
In the low layer (Ln) of layer (VL), switching advertisement (400) corresponding with broadcasted content (300) that currently show is shown.At this point, in layer
(Ln) the switching advertisement (400) shown in is blocked by the broadcasted content (300) shown by the high video layer of preferential precedence (VL)
Without being exposed to outside, the broadcasted content (300) so that observer is only read.
In this state, if observer inputting channel changes signal, such as shown in (b) of Figure 10, occur in video
Layer (VL) does not show the switching time of any broadcasted content, and therefore, the switching advertisement (400) shown in layer (Ln) is exposed to outer
Portion, so that observer, which can read, switches advertisement.
In addition, if switching time continues, the broadcasted content (310) of change is shown to video layer as shown in (c) of Figure 10
(VL), then the broadcasted content that the switching advertisement (400) shown in layer (Ln) is shown by video layer (VL) again is cut off, and is made
It obtains and is not exposed to outside.
In addition, digital receiver (3) is such as Figure 10 if the broadcasted content (310) of change is shown to video layer (VL)
(d) shown in, switching advertisement of the display about the broadcasted content (310) of change in layer (Ln).
Figure 11 is the composition figure of the multiplexing processing unit for explanatory diagram 5.
It multiplexes processing unit (36) and is judged as that content display mode is not in the judging part (34) by means of earlier figures 5
It is driven when mode based on multilayer.That is, multiplexing processing unit (36) is to cope with not dynamic image providing service system and propose
Multilayered structure or multilayered structure but uncontrollable system and constitute.At this point, multiplexing processing unit (36) can of course be by
Certain one is constituted in hardware or software.
In addition, as shown in figure 11, multiplexing processing unit (36) is exported the output storage (370) from display device
Broadcasted content image frame be stored in superposition buffer area (361) while, with switching advertising management portion (33) meta file solution
Module (333) linkage is analysed, receives to input switching advertisement corresponding with the broadcasted content currently shown, is stored in superposition buffering
Area (361).
In addition, multiplexing processing unit (36) to superposition buffer area (361) storage switching advertisement and broadcasted content into
Row reconstructs, and specifically, reconstructs superposition buffer area (361), so that switch advertisement configuration in the front end of broadcasted content, thus
In the case where the content display mode of digital receiver is not various environment such as multilayered structure or multilayered structure but uncontrollable system,
Switching advertisement can be efficiently provided.
Furthermore it is preferred that well known semaphore (semaphore) skill and technique is applied in multiplexing processing unit (36), to work as
When using superposition buffer area (361) for limiting capacity, the conflict between processor does not occur.
That is, broadcasted content and switching advertisement are stored in superposition buffer area (361) by multiplexing processing unit (36)
Afterwards, operation superposition buffer area, so that switching advertisement configuration is in the front end of broadcasted content, it not is dynamic image clothes so as to be applied to
The multilayered structure or multilayered structure but uncontrollable system that business system proposes, it is thus possible to the digital receiver with various environment
Linkage shows accurately switching advertisement during switching time.
In addition, decoded state of the content display mode based on multilayer according to video, the exposing time for switching advertisement is to become
Change, but multiplexes processing unit (36) to carry out after superposition buffer area (361) storage broadcasted content and switching advertisement to it
The mode reconstructed is runed, to have the excellent of the exposing time that can independently ensure switching advertisement with video decoded state
Point.
Claims (8)
1. a kind of switching ad system, as including the switching advertisement for showing pre-production when channel alteration in a display device
Digital receiver switching ad system, which is characterized in that
The digital receiver is corresponding with the channel alteration signal inputted from user, shows the broadcast of the channel about change
Content, and during the switching time for realizing channel alteration, show the switching advertisement,
The digital receiver further includes multi layer control portion, and the multi layer control portion includes:
Broadcasted content display module receives the broadcast content information of the channel about the change when channel signals change,
In multiple layers with different function, in the video layer (VL) as the layer for presetting to show broadcasted content, show
Show received broadcasted content；
Switch advertisement display module, when visually preferential precedence gradually decreases to the lower part from top, as preferential position
The inactive layer of the secondary layer lower than the video layer (VL), display switching advertisement；
Layer composite module, the layer combination for executing the broadcasted content display module and the switching advertisement display module,
The switching advertisement display module includes:
Judgment module judges whether there is the preferential precedence inactive layer lower than the video layer (VL)；
1st switching advertisement display module, is being judged as that there are preferential precedences than the video by means of the judgment module
It is driven when layer (VL) low layer, switching advertisement is shown in the inactive layer；
Layer request module, is judged as there is no driving when the inactive layer by means of the judgment module, generates or ask
It looks for novelty layer；
Preferential precedence setup module, assigns than the video layer (VL) mew layer generated by means of the layer request module
Low preferential precedence；
2nd switching advertisement display module, imparts by means of the preferential precedence setup module than the video layer
(VL) mew layer of low preferential precedence, display switching advertisement.
2. switching ad system according to claim 1, which is characterized in that
The switching advertisement display module in the multi layer control portion of the digital receiver, application program or caption information
It is shown in the preferential precedence layer higher than the video layer (VL).
3. switching ad system according to claim 1, which is characterized in that
The picture of combined layer by means of the layer composite module, from the time point that the channel alteration signal inputs to general
The broadcasted content of the channel of change as the combined layer picture and time point for providing passes through the time, make in the spare time
The switching advertisement that layer is shown is set to expose.
4. switching ad system according to claim 3, which is characterized in that
The multi layer control portion the channel alteration signal input after, when do not inputted again during the pre-set time frequency
When road changes signal, switching advertisement is converted, so that with video layer (VL) display of the picture in the combined layer
The corresponding switching advertisement of broadcasted content is shown in inactive layer.
5. switching ad system as claimed in any of claims 1 to 4, which is characterized in that
The digital receiver further includes judging part, and the judging part judges whether content display mode is as by means of layer
The multilayer mode of the mode of combination and realization,
Multi layer control portion driving when being judged as that content display mode is the multilayer mode by means of the judging part.
6. switching ad system according to claim 5, which is characterized in that
The digital receiver further includes multiplexing processing unit, the multiplexing processing unit by means of the judging part and
It is judged as driving when content display mode is not the multilayer mode,
The multiplexing processing unit is stored in the image frame of the broadcasted content exported from the output storage of display device
While being superimposed buffer area, receive to input switching advertisement corresponding with the broadcasted content currently shown, be stored in described folded
Add buffer area, reconstruct superposition buffer area, so that the switching advertisement configuration stored in the superposition buffer area is in described folded
Add the front end of the broadcasted content stored in buffer area.
7. switching ad system according to claim 1, which is characterized in that
The switching ad system further includes switching Advertisement Server, and the switching Advertisement Server includes:
Communication interface portion executes data communication with the digital receiver；
Content registration server generates or receives registration switching advertisement and stores；
Meta file generates server, generates meta file information, the meta file information includes stepping on about by means of the content
Accounting server and generate or register the switching content type of advertisement, channel information, temporal information, expose location information, expose
It is more than at least one of method information；The communication interface portion is to newly-generated by means of the content registration server or step on
The switching advertisement of note and the meta file information of switching advertisement about the generation or registration are matched, periodically to described
Digital receiver transmission.
8. switching ad system according to claim 7, which is characterized in that
The digital receiver further include:
Memory；
Transfer module deposits the switching advertisement and meta file information that periodically transmit from the switching Advertisement Server receiving
It is stored in the memory；
Meta file parsing module parses the member stored in the memory when changing signal from user's inputting channel
The file information；
Module is explored, by the meta file parsing module, explores and whether to be stored with and will change in the memory
The corresponding switching advertisement of channel；
Ad request module is not explored in the memory by means of the exploration module about the channel that will be changed
Switching advertisement when, to the switching Advertisement Server request switching advertisement.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR20150132302 | 2015-09-18 | ||
| KR10-2015-0132302 | 2015-09-18 |
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| KR20190105797A (en) * | 2018-03-06 | 2019-09-18 | (주)재플 | Method for providing zapping advertisement and system for providing zapping advertisement |
| KR102318660B1 (en) * | 2020-02-28 | 2021-10-28 | (주)재플 | Broadcast receiving apparatus, method and system for providing video zapping advertisement thereof |
| JP7524100B2 (en) | 2021-02-17 | 2024-07-29 | Ｔｖｓ Ｒｅｇｚａ株式会社 | Receiving device, method and program |
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| JP2002051325A (en) * | 2000-08-02 | 2002-02-15 | Nippon Telegr & Teleph Corp <Ntt> | Digital broadcast image receiver and method therefor |
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- 2015-09-30 CN CN201510638628.9A patent/CN106550256B/en not_active Expired - Fee Related
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| JP2002051325A (en) * | 2000-08-02 | 2002-02-15 | Nippon Telegr & Teleph Corp <Ntt> | Digital broadcast image receiver and method therefor |
| CN1770129A (en) * | 2004-08-30 | 2006-05-10 | Qnx软件操作系统公司 | System for providing transparent access to hardware graphic layer |
| CN101662614A (en) * | 2008-08-26 | 2010-03-03 | 海尔集团公司 | Advertisement inserting method and advertisement inserting control device of digital program |
| WO2010093189A2 (en) * | 2009-02-12 | 2010-08-19 | 주식회사 바이텍앤콤 | Broadcast receiving apparatus and control method for displaying advertisement image during change of channels |
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Also Published As
| Publication number | Publication date |
|---|---|
| WO2017047848A1 (en) | 2017-03-23 |
| JP2018532281A (en) | 2018-11-01 |
| JP6601971B2 (en) | 2019-11-06 |
| CN106550256A (en) | 2017-03-29 |
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